The Hilsinger Company Parent, LLC v. Roger Wu, 91293927, No. 1 (T.T.A.B. Sep. 11, 2024)

ESTTA Tracking number:
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`Filing date:
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`ESTTA1383101
`09/11/2024
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`Notice of Opposition
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`Notice is hereby given that the following party opposes registration of the indicated application.
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`Opposer information
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`Name
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`The Hilsinger Company Parent, LLC
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`Granted to date
`of previous ex-
`tension
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`Address
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`Attorney informa-
`tion
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`09/11/2024
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`575 WEST STREET
`MANSFIELD, MA 02048
`UNITED STATES
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`CYNTHIA JEANNETTE LEE
`PERILLA KNOX & HILDEBRANDT LLP
`5871 GLENRIDGE DRIVE
`STE 350
`ATLANTA, GA 30328
`UNITED STATES
`Primary email: c.lee@pkhip.com
`Secondary email(s): h.reyes@pkhip.com, trademarks@pkhip.com,
`b.groff@pkhip.com, a.nguyen@pkhip.com
`4708905697
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`Docket no.
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`200208-7010
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`Applicant information
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`Application no.
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`98002721
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`09/11/2024
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`Opposition filing
`date
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`Applicant
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`Publication date
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`05/14/2024
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`Opposition period
`ends
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`09/11/2024
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`Roger Wu
`2707 E. VALLEY BLVD. STE. 216
`WEST COVINA, CA 91792
`United States
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`Goods/services affected by opposition
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`Class 005. First Use: None First Use In Commerce: None
`All goods and services in the class are opposed, namely: Nutritional supplements in the form of
`beverages
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`Grounds for opposition
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`Priority and likelihood of confusion
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`Trademark Act Section 2(d)
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`Marks cited by opposer as basis for opposition
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`U.S. application/ registration
`no.
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`Register
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`NONE
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`NONE
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`Application date
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`NONE
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`Registration date
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`NONE
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`Mark
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`THE DRY EYE DRINK
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`Goods/services
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`powdered nutritional supplement drink mixes
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`U.S. application/ registration
`no.
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`Register
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`Registration date
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`Mark
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`NONE
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`NONE
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`NONE
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`Application date
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`NONE
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`Goods/services
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`powdered nutritional supplement drink mixes
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`Attachments
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`THE DRY EYE DRINK DRAWING Correct file size.jpeg
`Notice of Opposition - THE EYE DRINK.pdf(172064 bytes )
`Ex. A to Notice of Oppos - TSDR 248 and 255 Applications.pdf(322258 bytes )
`Ex. B - Examples of Opposers use of Opposers Marks on Opposers Goods.
`pdf(3355872 bytes )
`Ex. C to Notice of Oppos - Third Party Coverage.pdf(5876571 bytes )
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`Signature
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`Name
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`Date
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`/Cynthia J. Lee/
`
`Cynthia J. Lee
`
`09/11/2024
`
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`In the Matter of U.S. Application Serial No. 98002721
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`Mark: THE EYE DRINK
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`Filing Date: May 18, 2023
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`The Hilsinger Company Parent, LLC,
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`v.
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`Roger Wu,
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`Opposer,
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`Applicant
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`Opposition No. ______
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`NOTICE OF OPPOSITION
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`The Hilsinger Company Parent, LLC (“Opposer”), which does business as Bruder
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`Healthcare, with an address of 575 West Street, Mansfield, MA 02048 would be damaged
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`by registration of the mark THE EYE DRINK shown in U.S. trademark application Serial
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`No. 98002721 (the “‘721 Application”), filed, upon information and belief, by Roger Wu
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`(“Applicant”) on May 18, 2023.
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`Applicant seeks to register with the U.S. Patent and Trademark Office (“USPTO”)
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`the THE EYE DRINK mark as a trademark for the following goods: “Nutritional
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`supplements in the form of beverages" in International Class 005 (“Applicant’s Goods”).
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`As grounds for its opposition, Opposer alleges as follows:
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`Priority of Use and Likelihood of Confusion under 15 U.S.C. § 1052(d)
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`1.
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`Opposer is the owner of all rights, title, and interest in the mark THE DRY
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`EYE DRINK, used in connection with powdered nutritional supplement drink mix goods
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`(“Opposer’s THE DRY EYE DRINK Mark”).
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`2.
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`Opposer is also the owner of all rights, title, and interest in the following
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`mark that features the words “THE DRY EYE DRINK”, used in connection with powdered
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`nutritional supplement drink mix goods:
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`(“Opposer’s THE DRY EYE DRINK Design Mark”) (Opposer’s THE DRY EYE DRINK
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`Mark and Opposer’s THE DRY EYE DRINK Design Mark jointly referred to herein as
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`“Opposer’s Marks”).
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`3.
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`Opposer (and, before it, Opposer’s predecessor in interest in Opposer’s
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`Marks, Dry Eye Drink, LLC and/or its predecessor in interest in Opposer’s Marks), has
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`used Opposer’s Marks in connection with nutritional supplement drink mixes (“Opposer’s
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`Goods”) since at least the year 2020 and did not abandon Opposer’s Marks, and therefore
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`Opposer has common law rights therein. By virtue of assignment, Dry Eye Drink, LLC’s
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`use of and goodwill in Opposer’s Marks in connection with Opposer’s Goods inures to the
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`benefit of Opposer.
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`4.
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`Opposer applied to register Opposer’s THE DRY EYE DRINK mark in
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`Standard Characters with the USPTO under application serial no. 98081248 on July 12,
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`2023 in connection with “Powdered electrolyte nutritional supplement drink mix” goods in
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`2
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`International Class 005 (the “‘248 Application”, a copy of the USPTO TSDR record of
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`which, showing current title and status, is attached hereto as Exhibit A).
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`5.
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`Opposer applied to register Opposer’s THE DRY EYE DRINK Design Mark
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`under application serial no. 98081255 on July 12, 2023 in connection with “Powdered
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`electrolyte nutritional supplement drink mix” goods in International Class 005 (“the ‘255
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`Application”, a copy of the USPTO TSDR record of which, showing current title and status,
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`is also attached hereto as Exhibit A) (the ‘248 Application and the ‘255 Application being
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`jointly referred to herein as “Opposer’s Applications”).
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`6.
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`Examples of Opposer’s use of Opposer’s Marks on Opposer’s Goods are
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`attached hereto in Exhibit B, which provides screenshots of web pages advertising and
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`offering
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`said
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`goods
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`for
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`sale.
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`See,
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`e.g.,
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`https://bruder.com/,
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`https://shop.bruder.com/collections/eye-care/hydration,
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`and
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`https://shop.bruder.com/collections/eye-care/products/dry-eye-drink-mixed-berry-
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`flavor?variant=44645629755695.
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`7.
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`Through Opposer’s and its predecessor(s) in interest’s hard work and use
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`of Opposer’s Marks, Opposer has developed goodwill and recognition in Opposer’s Marks
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`used in connection with Opposer’s Goods, as evidenced by, for example:
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`• Review of Optometry’s “Drink Up” article featuring Opposer’s THE DRY
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`EYE
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`DRINK
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`branded
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`product
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`(published
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`May
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`15,
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`2023):
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`https://www.reviewofoptometry.com/article/drink-up;
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`• Consumer Echo’s “10 Best dry eyes electrolytes - September 2024” ranking
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`featuring multiple THE DRY EYE DRINK-branded products:
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`https://products.consumerecho.com/product/dry-eyes-
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`electrolytes/?campaignname=&campaignid=21384449423&adgroupname=&adgroupid=
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`&feeditemid=&targetid=&loc_interest_ms=&loc_physical_ms=9010836&matchtype=&ne
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`twork=x&device=c&devicemodel=&creative=&keyword=&placement=&target==&adposit
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`ion=&gad_source=1&gclid=EAIaIQobChMIgZnz85KviAMV9kr_AR2qdAUsEAMYAyAAE
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`gLDUvD_BwE;
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`• Healio’s news release titled, “Bruder adds anti-inflammatory hydrating drink
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`to its dry eye portfolio” (published March 1, 2023):
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`https://www.healio.com/news/optometry/20230301/bruder-adds-
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`antiinflammatory-hydrating-drink-to-its-dry-eye-portfolio;
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`• Women in Optometry article titled, “Another Toolbox Item for Dry Eye
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`Sufferers” discussing THE DRY EYE DRINK product (published July 27, 2022):
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`https://www.womeninoptometry.com/where-we-practice/specialty-
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`services/article/another-toolbox-item-for-dry-eye-sufferers/;
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`• Third-party (Pam Theriot) blog article titled, “#184: New Dry Eye Products
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`from 2022” featuring THE DRY EYE DRINK products as #2 (published February 21,
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`2023):
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`https://www.pamtheriot.com/blog/184; and
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`• Third-party article by The Eye Center at Jackson citing THE DRYE EYE
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`DRINK product as a product that targets eye health, titled, “How Dehydration can impact
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`Eye health and Vision?”:
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`https://www.theeyecenteratjackson.com/how-dehydration-can-impact-eye-health-
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`and-vision/.
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`(screenshots of which are provided in Exhibit C attached hereto, including the date
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`accessed and URL).
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`8.
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`Since before the filing date of Applicant’s ‘721 Application, Opposer’s
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`predecessor in interest in Opposer’s Marks used, and did not abandon, Opposer’s Marks
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`in the promotion and sale of Opposer’s Goods in U.S. commerce. Upon assignment of all
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`rights, title, and interest in Opposer’s Marks, Opposer has used, and has not abandoned,
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`Opposer’s Marks in connection with Opposer’s Goods. By reason of Opposer’s and
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`Opposer’s predecessor-in-interest’s sales and promotional activities, Opposer’s Marks
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`have come to identify and indicate the source of Opposer’s Goods to the consuming
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`public and to distinguish Opposer’s Goods from those of others.
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`9.
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`Opposer, through great expense and quality control, has created in the
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`minds of consumers an association between Opposer’s Marks and Opposer’s Goods
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`and/or business. Opposer has substantial and valuable goodwill in Opposer’s Marks.
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`10.
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`In addition to each of Opposer’s Marks being inherently distinctive,
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`Opposer’s THE DRY EYE DRINK Mark has acquired distinctiveness in connection with
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`Opposer’s Goods in the relevant consuming public through Opposer’s extensive use and
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`promotion thereof in connection with Opposer’s Goods.
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`11.
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`In the opposed ‘721 Application, Applicant seeks to register the mark THE
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`EYE DRINK (“Applicant’s Mark”) to cover “Nutritional supplements in the form of
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`beverages” in International Class 005 (“Applicant’s Goods”), as evidenced by the
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`USPTO’s publication of said mark on May 14, 2024. In the ‘721 Application, Applicant
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`alleges that it has a bona fide intent to “use the mark in commerce and had a bona fide
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`intention to use the mark in commerce as of the application filing date on or in connection
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`5
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`with the goods/services in the application” the goods identified in the ‘721 Application
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`under the applied-for THE EYE DRINK mark.
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`12. Applicant filed the ‘721 Application on May 18, 2023, which was after
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`Opposer’s predecessor in interest in Opposer’s Marks, Dry Eye Drink, LLC, began using
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`Opposer’s Marks in U.S. commerce.
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`13.
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`There is no issue as to priority, as Applicant has not yet alleged use in
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`commerce of the mark in the ‘721 Application, and Applicant’s USPTO application filing
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`date is after Opposer’s predecessor in interest in Opposer’s Marks began using
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`Opposer’s Marks.
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`14. Applicant’s Mark is similar in sight, sound, and commercial connotation to
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`Opposer’s Marks. Opposer’s THE DRY EYE DRINK Mark is virtually identical to
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`Applicant’s THE EYE DRINK mark of the ‘248 Application, with the sole difference being
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`the additional term “DRY” in Opposer’s mark. The literal element of Opposer’s THE DRY
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`EYE DRINK Design Mark is virtually identical to Applicant’s THE EYE DRINK mark, with,
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`again, the sole difference being the additional term “DRY” in Opposer’s mark.
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`15. Applicant’s Goods are highly similar and/or identical to Opposer’s Goods
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`offered by Opposer under Opposer’s Marks. Both parties’ goods are nutritional
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`supplements, and both parties’ goods are for use in connection with drinks.
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`16. Applicant’s Goods are not restricted to any particular channel of trade and
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`thus, given the highly similar or identical nature of the parties’ respective goods, would
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`overlap with any channels of trade through which Opposer offers Opposer’s Goods under
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`Opposer’s Marks.
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`17. Use and registration of Applicant’s THE EYE DRINK mark in the ‘721
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`Application for Applicant’s Goods are likely to cause confusion or mistake, or to deceive
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`consumers into believing erroneously that Applicant’s Goods are related to or associated
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`with Opposer’s Goods, or are authorized by, sponsored by, or otherwise connected with
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`the business of Opposer.
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`18. Any fault or defect found in Applicant’s Goods would reflect upon and injure
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`the reputation that Opposer has established in Opposer’s Marks and in Opposer’s Goods
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`offered in connection therewith.
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`19.
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`The registration and use of THE EYE DRINK by Applicant also would allow
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`Applicant to reap the financial and reputation-related reward associated with Opposer’s
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`Goods and misappropriate to Applicant the goodwill that rightfully belongs to Opposer
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`through its use of Opposer’s Marks in connection with Opposer’s Goods.
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`20.
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` Opposer’s Applications have both been refused registration by the USPTO
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`based on Applicant’s prior-filed ‘721 Application, and the USPTO has cited a likelihood of
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`confusion between the parties’ respective marks when used in connection with the
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`parties’ respective applied-for goods. Thus, Applicant’s ‘721 Application is preventing
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`Opposer from registering Opposer’s Marks, thereby further harming Opposer.
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`21. Opposer has not given Applicant permission or approval to use or register
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`the mark THE EYE DRINK, which is confusingly similar to Opposer’s Marks.
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`22. Registration of Applicant’s ‘721 Application would be inconsistent with
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`Opposer’s prior common law rights and would be damaging to Opposer.
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`7
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`WHEREFORE, for these and other reasons, Opposer would be damaged if
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`Applicant’s ‘721 Application is registered. Opposer respectfully requests that registration
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`of the ‘721 Application be refused and that this Opposition be sustained by the Board.
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`This 11th day of September, 2024.
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`By: _/Cynthia J. Lee/______________
`Cynthia J. Lee
`GA Bar No. 442999
`Bradley K. Groff
`GA Bar No. 312930
`Andrea P. Nguyen
`GA Bar No. 306931
`Perilla Knox & Hildebrandt LLP
`5871 Glenridge Drive, Suite 350
`Atlanta, GA 30328
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`Tel: (770) 927-7802
`Fax: (877) 389-6779
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`
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`Attorneys for Opposer The Hilsinger Company
`Parent, LLC
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`8
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`In the Matter of U.S. Application Serial No. 98002721
`
`
`
`Mark: THE EYE DRINK
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`
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`
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`Filing Date: May 18, 2023
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`The Hilsinger Company Parent, LLC,
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`Opposer,
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`v.
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`Roger Wu,
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`Applicant
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`Opposition No. ______
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`CERTIFICATE OF SERVICE
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`I hereby certify that a true and correct courtesy copy of the foregoing is being served
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`by email to counsel of record for Applicant at the following email address:
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`Sergiy Sivochek: trademarks@sivochek.com, docket@sivochek.com
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`
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` hereby certify that a true copy of the foregoing is being filed electronically with the
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` I
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`Trademark Trial and Appeal Board of the United States Patent and Trademark Office via
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`ESTTA, which will also serve a copy of same on Applicant’s counsel of record.
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`This 11th day of September, 2024.
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`/Cynthia J. Lee/
`Cynthia J. Lee
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`9
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`Exhibit A
`Exhibit A
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`

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`Exhibit B
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`Li esaelmerUy
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`September 11, 2024
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`Peeogy Ce eet|eedTet
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`Deacrs
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`WhyChooseBruder?
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` Healthy Eyes
`durability.
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`A complete family of
`products designed to
`address your eyes’
`essential needs.
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`CRO Materete)
`The Science Behind Bruder »
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`HOt
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`Treat and prevent discomfort related to
`dry eye, allergies, and other eye
`irritations
`
`Be Bruder's complete line of eye care treatments can help keep your eyes
`healthy and comfortable
`The Bruder Moist Heat Eye Compressis recommended by more eye care
`professionals than any other heat compress.
`
`Bruder products offer exceptional performance, comfort, safety and
`
`ieEPalataaed
`
`NEW ITEM
`
`The Dry Eye Drink™ by Bruder® Supports
`Eye Health through Hyper-Hydration
`
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`Ask your eyecare professional howhyper-hydration can benefit you!
`
`Available in two formulations and three flavors:
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`+ Mixed Berries AM
`* Mixed Berries PM
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`

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`-
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`« Orange AM
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`Learn more about Dry Eye Drink.
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`NEW ITEM
`
`Eyedration™ by Bruder® Air-Activated Eye
`Mask Provides Moist Heat for Eye Comfort
`
`Effective Heat for Eye Comfort
`
`Emits precision heat, moisture and hydration, Maintains consistent heatlevels
`at 104 degrees F for 8-12 minutés while providing uniform moist heat. Feels
`like a spa treatment for your eyes:
`
`Air Activated For Use Anywhere and Anytime You Need Relief
`
`Mask begins heating once you open the package, no microwave or electricity needed, At work, at home, ina restaurant, in anairplane, in bed — anywhere and
`Sem Cokie: aeeees(mar! trie nya
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`anytime you need comfort for your eyes.
`
`Learn more about Eyedration
` Buy Now >
`
`DID YOU KNOW?
`
`Eye care is just as important as
`daily oral hygiene
`A daily wellness routine can help decrease
`risk to your eyes and ease discomfort you
`may already be experiencing.
`
`Your guide to healthy eyes
`
`Bruder products can help prevent and treat sources of pain and discomfort related to your dry eye,
`blepharitis, allergies, sinuses, and more! Take control of your eye health and discover what Bruder
`products will help your particular need.
`
`DRY EYE RELIEF
`
`BLEPHARITIS CARE
`
`EYELID & EYELASH
`HYGIENE
`
`
`
`

`ix
`
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`Dry Eye Relief Treatments »
`Moisi Heat Eye Compress »
`
`Blepharitis Treatments >
`Hygienic Evelid Cleansers Combo &
`
`Eyelid & Lash Hygiene Treatments »
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`
`CONTACT LENS
`
`COMFORT
`
`STVE RELIEF
`
`SINUS & ALLERGY PAIN
`
`ail mer
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`RELIEF
`
`Contact Lens Treatments »
`Eyeleve Contact Lens Compress »
`
`Natural Stye Relief Treatments »
`Moist Heat Single Eye Compress »
`
`Sinus& Allergy Pain Relief »
`Sinus & Allergy Compress.
`
`Whateye care professionals say about Bruder
`
`
`
`|
`
`Eyelid cleansing is a well-established part of the treatment of dry eye and blepharitis, but
`
`HW
`
`i“
`
`also has benefits for overall wellness
`
`- Paul Karpecki OD
`
`Sign up for the Professional Portal >
`
`Order Bruder products online or, if you're an eye care professional,
`sign up for our Professional Portal to stock products in your office.
`
`Shop Bruder Products >
`
`| Professionallogin >
`
`Start naturally relieving pain &
`discomfort
`
`

`Providing safe, effective therapeutic and analgesic
`products to medical professionals and consumers
`for over 35 years. About Bruder
`
`600000
`
` acy Policy
`
`EYE CARE SOLUTIONS
`Dry Eye
`Eyelid & Lash Hygiene
`Blepharitis/Inflammation
`Moist Heat Eye Compress
`Styes
`All Eye Care Treatments »
`
`QUICK LINKS
`Pain Relief Solutions
`Moist Heat Therapy Science
`Product FAQs
`Warranty Registration
`Join Bruder's Consumer Community
`Shop Now »
`
`HAVE A QUESTION?
`Call Us: 888-827-8337
`
`Whether youare a professional ofan
`individual interested in your own eye or
`health care, we're here to help.
`Contact Us +
`
`1115 Ridgeland Parkway #101 Dept,
`
`1A, Alpharetta,
`
`
`
`

`September 11, 2024
`
`https://shop.bruder.com/collections/eye-care/hydration
`
`Roeamesnsr
`
`Professional Site Link
`
`@ Cart
`
`Home
`
`» Eye Care
`
`> Hydration
`
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`
`Browse by Hydration
`
`
`
`Sort by | Featured
`
`“
`
`a J
`
`UST WHAT THE DOCTOR ORDERED.
`
`Bruder Healthcare Company has developed an innovative line of eye care solutions to provide natural symptom relief for dry
`
`and itchy eyes, allergy eyes and more.
`
`
`
`The Dry Eye Drink - Mixed
`Berries Flavor
`
`The Dry Eye Drink -
`Strawberry Lemon Flavor
`
`The Dry Eye Drink - Orange
`Flavor
`
`The Dry Eye Drink PM -
`Orange Flavor
`
`$25.99
`
`$25.99
`
`$25.99
`
`$25.99
`
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`The Dry Eye Drink PM -
`Strawberry Lemon Flavor
`
`The Dry Eye Drink PM -
`Mixed Berries Flavor
`
`$25.99
`
`$25.99
`
`The Dry Eye Drink - Mixed
`Berries Flavor AM/PM
`Combo Pack
`$25.99
`
`The Dry Eye Drink -
`Strawberry Lemon Flavor
`AM/PM Combo Pack
`$25.99
`
`Add To Cart
`
`® Add To Cart
`
`® Add To Cart
`
`Bealsie Or Ta
`
`

`
`
`The Dry Eye Drink - Orange
`Flavor AM/PM Combo Pack
`
`$25.99
`
`® AddTo Cart
`
`
`
`

`
`
`https://shop.bruder.com/collections/eye-care/products/dry-eye-drink-mixed_berry_flavor?vanant=44645629755695
`
`September 11, 2024
`
`Professional Site Link
`@ Car
`
`to Brut
`
` OPEN YOUR
`
`HOME
`
`CONTACT
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`Home
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`» Eye Care
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`> The Dry Eye Drink - Mixed Berries Flavor
`
`Price : $25.99
`
`Quantity
`
`| P
`
`urchase Options
`
`@ One Time Purchase
`
`$25.99
`
`The Dry EyeDrink - Mixed Berries Flavor
`
`wkkw (29)
`
`
`
`
`
`
`
`© Subscribe and save|SAVETOR:$23.39 $2599
`
`
`
`
`CQ) Subscription detail
`
`——
`
`
`
`eraslela
`
`Care And Instructions
`
`Testimonials
`
`Additional information
`
`Item 87705 The Dry Eye Drink by Bruder - Mixed Berries Flavor
`
`
`
`
`| box contains 20 MIXED BERRIES mixture packs
`
`Acid 1 mixture pack to 12-15 ounces of water & shake!
`
`Dry Eve Specialist Designed!
`
`

`» Sugar free « Low Calorie « Low Sodium
`
`Keep your body and eyes hydrated with our unique Hyper-Hydration Dry Eye Drink!
`
`Dry Eye Drink hyper-hydration mix boosts hydration with anti-inflammatory ingredients that offer the daily wellness intake to heip
`
`you reach optimal health.
`
`
`Blended with Green Tea Extract, Turmeric, Taurine, DHA/Omega 3, Vitamin A, C, B3, B6, B12, enjoy a fruity zing of flavor packed
`
`with electrolytes to quench your dry eyes. Combat dehydration with The Dry Eye Drink and achievethe same benefits as
`
`drinking multiple bottles of water
`
`Replenish your body with each sip and get back to the eye comfort you deserve.
`
`Dry eye sufferers can participate daily in the health and comfort of their eyes between visits to their eye care provider through
`
`daily lid hygiene in the same way they maintain their oral health between dental appointments through daily brushing and
`
`flossing.
`
`Instructions
`
`e Add 1 packet into 12-15 ounces of water
`
`*« Shake VIGOROUSLY until completely mixed
`
`« Drink 2 Dry Eye Drinks per day along with at least 8 glasses of water
`
`f Share
`
`wv Tweet
`
`® Pinit
`
`® Fancy
`
`oH
`
`More fromthis collection
`
`Bruder
`Hygienic Eyelid Care Kit
`
`BRUDER
`Moist Heat Eye Compress
`
`$54.95
`
`$22.95
`
`BRUDER
`Moist Heat Eye Compress 2
`Pack
`$45.96 $38.95
`
`Eyedration Air-Activated
`Moist Heat Eye Mask. 10-
`pack
`$15.95
`
`® Add To Cart
`
`8 Add To Cart
`
`® Add To Cart
`
`® AddTo Cart
`
`G00
`Copyright © 2024|Bruder Healthcare | 868-827- 2337|info@brudercom|Product Warranty Registration
`
`

`(cid:40)(cid:91)(cid:75)(cid:76)(cid:69)(cid:76)(cid:87)(cid:3)C(cid:3)
`Exhibit C
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