Trademark Trial and Appeal Board Electronic Filing System. https://estta.uspto.gov
`ESTTA1289986
`06/07/2023
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Opposer information
`
`Name
`
`Entity
`
`Address
`
`ALIX NICOLE, INC.
`
`Corporation
`
`7438 SW 48 ST
`SUITE B
`MIAMI, FL 33155
`UNITED STATES
`
`Citizenship
`
`FLORIDA
`
`Attorney informa-
`tion
`
`CHRISTOPHER A. DISCHINO, ESQ.
`DISCHINO & SCHAMY, PLLC
`4770 BISCAYNE BLVD.
`SUITE 600
`MIAMI, FL 33137
`UNITED STATES
`Primary email: christopher@dsmiami.com
`Secondary email(s): admin@dsmiami.com, brenda@dsmiami.com,
`hernan@dsmiami.com, andrea@dsmiami.com, tatiana@dsmiami.com
`786-581-2542
`
`Docket no.
`
`Applicant information
`
`Application no.
`
`97157920
`
`Opposition filing
`date
`
`Applicant
`
`06/07/2023
`
`Publication date
`
`05/09/2023
`
`Opposition period
`ends
`
`06/08/2023
`
`ALIX, LLC
`1205 LINCOLN ROAD, STE 211
`MIAMI BEACH, FL 33139
`UNITED STATES
`
`Goods/services affected by opposition
`
`Class 025. First Use: None First Use In Commerce: None
`All goods and services in the class are opposed, namely: Clothing, namely, dresses, pants, beach
`hats, bikinis, cardigans, shorts, blouses, t-shirts, skirts, kimonos, boleros, beach shoes, shirts, beach
`coverups, pajamas
`
`Grounds for opposition
`
`Priority and likelihood of confusion
`
`Trademark Act Section 2(d)
`
`Dilution by blurring
`
`Dilution by tarnishment
`
`Trademark Act Sections 2 and 43(c)
`
`Trademark Act Sections 2 and 43(c)
`
`Marks cited by opposer as basis for opposition
`
`

`

`U.S. registration
`no.
`
`4863575
`
`Register
`
`Principal
`
`Registration date
`
`12/01/2015
`
`Application date
`
`05/21/2013
`
`Foreign priority
`date
`
`NONE
`
`Word mark
`
`Design mark
`
`Description of
`mark
`
`Goods/services
`
`ALIX
`
`NONE
`
`Class 025. First use: First Use: Oct 1, 2015 First Use In Commerce: Oct 1, 2015
`Dresses; Pants; Skirts; Tops
`
`U.S. registration
`no.
`
`5810241
`
`Register
`
`Principal
`
`Registration date
`
`07/23/2019
`
`Application date
`
`05/01/2018
`
`Foreign priority
`date
`
`NONE
`
`Word mark
`
`Design mark
`
`Description of
`mark
`
`Goods/services
`
`ALIX NYC
`
`NONE
`
`Class 025. First use: First Use: Oct 1, 2015 First Use In Commerce: Oct 1, 2015
`Bodysuits; Clothing, namely, bodysuits and swimsuits; Coverups; Dresses;
`Pants; Skirts; Swimsuits; Tops as clothing; Turtleneck pullovers; Turtlenecks;
`Beach coverups
`
`Attachments
`
`ALIX PINHO - Notice of Opposition_final.pdf(5951447 bytes )
`
`Signature
`
`/Christopher A. DiSchino/
`
`Name
`
`Date
`
`Christopher A. DiSchino, Esq.
`
`06/07/2023
`
`

`

`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE
`TRADEMARK TRIAL AND APPEAL BOARD
`
`Opposition No.:
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`In the matter of Trademark Application:
`Serial Nos. 97157920
`Filed: December 6, 2021
`Trademark: ALIX PINHO
`Published: May 9, 2023
`
`--------------------------------------------------------------X
`Alix Nicole, Inc.
`
`
`
`
`)
`
`
`
`
`
`
`
`)
`
`
`Opposer,
`
`
`
`)
`
`v.
`
`
`
`
`
`)
`
`
`
`
`
`
`
`)
`Alix, LLC
`
`
`
`
`
`)
`
`
`
`
`
`
`
`)
`
`
`Applicant.
`
`
`
`)
`--------------------------------------------------------------X
`
`
`
`Alix Nicole, Inc., a Florida corporation, having a mailing address of 7438 SW 48th Street,
`
`NOTICE OF OPPOSITION
`
`Suite B, Miami, Florida 33155 (“Opposer”), believes that it will be damaged by the registration
`
`of the designation ALIX PINHO, the subject of U.S. Application Serial No. 97157920, which
`
`was filed on December 6, 2021 (“Applicant’s Application”), by Alix, LLC, a Florida limited
`
`liability company having a mailing address of 1205 Lincoln Road, STE 211, Miami Beach, Florida
`
`33139 (“Applicant”), and hereby opposes the registration of said designation as a trademark.
`
`As grounds for its opposition, Opposer alleges that:
`
`1.
`
`Opposer is the owner of U.S. Trademark Registration Nos. 4863575 for “ALIX”
`
`[word] and No. 5810241 for “ALIX NYC” [word] (“Opposer’s Registrations” or “Opposer’s
`
`Trademarks, as context may require). See Composite Exhibit A.
`
`2.
`
`Since at least as early as October 1, 2015, Opposer (directly and/or through its
`
`predecessors-in-interest, corporate affiliates, and licensees) has used the designation ALIX as its
`
`
`
`

`

`
`
`trademark on and in connection with clothing, including but not limited to, bodysuits, swimsuits,
`
`coverups, dresses; pants, tops, pullovers, and beach coverups (all in International Class 025) in the
`
`United States (collectively, “Opposer’s Goods”).
`
`3.
`
`The availability of Opposer’s Goods under Opposer’s Trademarks has been
`
`promoted and advertised to the public, both nationally, and internationally, at considerable expense
`
`to Opposer.
`
`4.
`
`By reason of the use, advertising, and promotion of Opposer’s Trademarks
`
`throughout the United States and abroad, on and in connection with Opposer’s Goods, Opposer’s
`
`Registrations has become famous and distinctive and have acquired special and particular
`
`significance and very valuable goodwill, as identifying Opposer and Opposer’s Goods.
`
`5.
`
`Additionally, Opposer has developed common law rights in Opposer’s Trademarks
`
`through actual use of Opposer’s Trademarks, in commerce, in association with Opposer’s Goods,
`
`since at least as early as October 1, 2015.
`
`6.
`
`Opposer’s Goods that are marketed in connection with the ALIX and ALIX NYC
`
`trademark giving rise to Opposer’s trademark rights encompass those goods that Applicant is
`
`marketing and selling using the ALIX PINHO mark, namely dresses, pants, beach hats, bikinis,
`
`shorts, blouses, t-shirts, skirts, kimonos, boleros, beach shoes, shirts, beach coverups, and pajamas,
`
`(“Applicant’s Goods”) and encountered by the same purchasers as Opposer’s Goods.
`
`7.
`
`After diligent inquiry, it is apparent that both parties’ respective goods move
`
`through the same channels of trade and are sold both online and in traditional retail stores, such as
`
`Revolve, ModeSens, and Net-a-Porter. See Composite Exhibit B.
`
`8.
`
`Moreover, Applicant has received press in many of the same outlets in which
`
`Opposer has received significant and notable press, as seen in Composite Exhibit C, attached
`
`
`
`

`

`
`
`hereto.
`
`9.
`
`The continued use of, and registration, of Applicant’s Application will cause the
`
`relevant purchasing public to erroneously assume and thus be confused, misled or deceived, that
`
`Applicant’s Goods are made by, licensed by, controlled by, sponsored by, or in some way
`
`connected, related to or associate with Opposer, all to Opposer’s irreparable damage.
`
`10.
`
`Hence, in view of Opposer’s longstanding prior use of Opposer’s Trademarks, a
`
`likelihood of confusion exists that must preclude the registration of Applicant’s ALIX PINHO
`
`designation as a trademark for the goods listed in the opposed application.
`
`11.
`
`Further, Applicant’s registration of the ALIX PINHO designation would likely
`
`cause dilution of the distinctive quality of Opposer’s ALIX and ALIX NYC trademarks.
`
`12.
`
`Given that Prior Applicant’s Application was published for opposition on April 26,
`
`2022, and Opposer has duly submitted an Extension of Time to Oppose, Opposer timely submits
`
`this Notice of Opposition to oppose Applicant’s Application and prevent the registration thereof
`
`pursuant the Lanham Act on the grounds of priority of use, likelihood of confusion under Section
`
`2(d) of the Trademark Act, and dilution by blurring, or in the alternative, dilution by tarnishment,
`
`under Sections 2 and 43(c) of the Trademark Act.
`
`COUNT I
`PRIORITY OF USE AND LIKELIHOOD OF CONFUSION
`
`Opposer incorporates and alleges paragraphs nos. 1-11 above.
`
`Applicant’s Application should be denied because Opposer has used its mark since
`
`13.
`
`14.
`
`at least as early as October 1, 2015, and continues to use Opposer’s Registrations to this present
`
`day and has not otherwise abandoned Opposer’s Registrations. See 15 U.S. Code § 1052(d) (“No
`
`trademark … shall be refused registration … unless it … [c]onsists of or comprises a mark which
`
`so resembles a mark registered … or a mark or trade name previously used in the United States by
`
`
`
`

`

`
`
`another and not abandoned, as to be likely, when used on or in connection with the goods of the
`
`applicant, to cause confusion, or to cause mistake, or to deceive.”)
`
`15.
`
`Opposer has established that it owns prior propriety rights in the ALIX and ALIX
`
`NYC designations, through Opposer’s ownership of the registration of Opposer’s Trademarks, as
`
`well as through actual use of Opposer’s Trademarks since at least as early as October 1, 2015,
`
`through such use as retail and wholesale sales, e-commerce sales, advertising, publications,
`
`magazines, and Internet websites.
`
`16.
`
`Such use by Opposer of its mark has created a public awareness of the designation
`
`as a trademark identifying Opposer as the source of Opposer’s Trademarks.
`
`17.
`
`The registration of Applicant’s Application will cause the relevant purchasing
`
`public to erroneously assume and thus be confused, misled, or deceived, that Applicant’s Goods
`
`are made by, licensed by, controlled by, sponsored by, or in some way related to or connected or
`
`associated with Opposer, and to Opposer’s irreparable damage.
`
`18.
`
`Likelihood of confusion will occur due to the similarities between Opposer’s
`
`Trademarks and Applicant’s Application (namely ALIX vs. ALIX PINHO), the similarities
`
`between the parties respective goods, namely clothing, and the similarity of established and likely-
`
`to-continue trade channels.
`
`19.
`
`Applicant’s mark, ALIX PINHO, is substantially similar to Opposer’s Trademarks
`
`in all of these respects.
`
`20.
`
`The similarity of the Opposer’s Trademarks and the Applicant’s Application
`
`weighs heavily in favor of a likelihood of confusion.
`
`21.
`
`The Applicant’s mark incorporates the entirety of Opposer’s Trademark, namely
`
`ALIX.
`
`
`
`

`

`
`
`22.
`
`The similarity of the goods offered by Opposer and Applicant, for which they use
`
`their respective marks, also weighs heavily in favor of a likelihood of confusion.
`
`23.
`
`As set forth above, the nature of the goods described in Applicant’s Application are
`
`nearly identical to those listed in Opposer’s Registrations, as both parties sell the same goods,
`
`namely, clothing.
`
`24.
`
`The Applicant’s Goods and the Opposer’s Goods currently sell on the same
`
`established channels, their likelihood to continue to be sold on these channels also weighs in favor
`
`of a likelihood of confusion.
`
`25.
`
`Some of the Applicant’s Goods and Opposer’s Goods are identical and are likely
`
`to be encountered and sought after by the same types of consumers, in similar, if not the same,
`
`trade channels, namely, popular fashion websites and magazines, and other similar channels.
`
`26.
`
`Hence, in view of Opposer’s prior use of its ALIX and ALIX NYC trademarks,
`
`there is a likelihood of confusion that precludes registration of Applicant’s ALIX PINHO
`
`designation as a trademark for the goods listed in the opposed application.
`
`27.
`
`Accordingly, based on the high degree of similarity of the marks, the relatedness of
`
`the services, and the overlap of consumers and consumer trade channels, the likelihood and extent
`
`of confusion between the marks is high, and consumers of Opposer’s Goods are likely to believe,
`
`upon encountering Applicant’s Goods, that such goods originate from, are associated with, or are
`
`sponsored by Opposer.
`
`COUNT II
`DISOLUTION BY BLURRING
`(Plead in the alternative to Count III)
`
`28.
`
`Opposer incorporates and alleges paragraphs nos. 1-11 above.
`
`
`
`
`
`

`

`
`
`29.
`
`Opposer’s Trademarks have become famous over nearly eight (8) years of
`
`continuous and exclusive use of Opposer’s Trademarks, and in any event, in light of the fact that
`
`Applicant’s Application was filed as intent to use under Section 1(b) of the Trademark Act, long
`
`prior to any alleged use by Applicant.
`
`30.
`
`Applicant’s Application in connection with clothing is confusingly similar to
`
`Opposer’s Trademarks and incorporates the entirety of Opposer’s Registration for ALIX.
`
`31.
`
`Applicant’s registration of the ALIX PINHO designation would cause dilution of
`
`the distinctive quality of Opposer’s famous ALIX and ALIX NYC trademarks.
`
`32.
`
`The association which would arise from the similarity between Applicant’s
`
`Application and Opposer’s Trademarks will impair the distinctiveness of the ALIX and ALIX
`
`NYC trademarks and thereby result in dilution by blurring in violation of Section 43(c) of the
`
`Lanham Act, 15 U.S.C. § 1125(c)(2)(B).
`
`COUNT II
`DISOLUTION BY TARNISHMENT
`(Plead in the alternative to Count II)
`
`
`33.
`
`34.
`
`Opposer incorporates and alleges paragraphs nos. 1-11 above.
`
`Opposer’s Trademarks have become famous over nearly eight (8) years of
`
`continuous and exclusive use of Opposer’s Trademarks, and in any event, in light of the fact that
`
`Applicant’s Application was filed as intent to use under Section 1(b) of the Trademark Act, long
`
`prior to any alleged use by Applicant.
`
`35.
`
`Applicant’s Application in connection with clothing is confusingly similar to
`
`Opposer’s Trademarks and incorporates the entirety of Opposer’s Registration for ALIX.
`
`36.
`
`Applicant’s registration of the ALIX PINHO designation would likely cause
`
`confusion amongst consumers, impairing the Opposer’s reputation.
`
`
`
`

`

`
`
`37.
`
`There is an overwhelming likelihood the association will impugn Opposer’s Goods
`
`covered by Opposer’s Registrations and injure its business reputation and thereby result in dilution
`
`by tarnishment in violation of Section 43(c) of the Lanham Act, 15 U.S.C. § 1125(c)(2)(C), thus,
`
`Applicant should not be afforded registration of Applicant’s Application.
`
`WHEREFORE, Opposer prays that Applicant’s Application be rejected, that no
`
`registration be issued thereon to Applicant, and that this opposition be sustained in favor of
`
`Opposer.
`
`Date: June 7, 2023.
`
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`Respectfully submitted,
`
`/Christopher A. DiSchino/
`Christopher A. DiSchino. Esq.
`DiSchino & Schamy, PLLC
`4770 Biscayne Blvd., Suite 1280
`Miami, Florida 33137
`Phone: 786-581-2545
`christopher@dsmiami.com
`
`ATTORNEYS FOR OPPOSER
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`COMPOSITE EXHIBIT A
`COMPOSITE EXHIBIT A
`
`
`
`
`
`
`

`

`qganited States of Amery,
`Antted States Patent and Trademark Office
`lly
`
`ALIX
`
`Reg. No. 4,863,575
`Registered Dec. 1, 2015
`
`ALIX NICOLE, INC. (FLORIDA CORPORATION)
`SUITE 210
`8323 NW 12 ST
`DORAL,FL 33126
`
`Int. Cl.: 25
`
`FOR: DRESSES; PANS; SKIRI'S; TOPS, IN CLASS 25 (U.S. CLS. 22 AND 39).
`
`TRADEMARK
`
`IFIRST USE 10-1-2015; INCOMMERCE10-1-2015.
`
`PRINCIPAL REGISTER
`
`THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR-
`TICULAR FONT, STYLE, SIZE, OR COLOR.
`
`THE NAME(S), PORTRAIT(S), AND/OR SIGNATURE(S) SHOWN IN THE MARK DOES NOT
`IDENTIFY A PARTICULAR LIVING INDIVIDUAL.
`
`SN 85-938,504, FILED 5-21-2013.
`
`WENDY GOODMAN, EXAMINING ATTORNEY
`
`
`
`Witvretutt, Ke Lo
`Director of the United States
`Patent and Trademark Office
`
`

`

`Reg. No. 5,810,241
`
`Registered Jul. 23, 2019
`
`ALIX NICOLE, INC.  (FLORIDA CORPORATION)
`P.o. Box 144389
`Coral Gables, FLORIDA 33114
`
`Int. Cl.: 25
`
`Trademark
`
`CLASS 25: Bodysuits; Clothing, namely, bodysuits and swimsuits; Coverups; Dresses; Pants;
`Skirts; Swimsuits; Tops as clothing; Turtleneck pullovers; Turtlenecks; Beach coverups
`
`FIRST USE 10-1-2015; IN COMMERCE 10-1-2015
`
`Principal Register
`
`THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY
`PARTICULAR FONT STYLE, SIZE OR COLOR
`
`OWNER OF U.S. REG. NO. 4863575
`
`No claim is made to the exclusive right to use the following apart from the mark as shown:
`"NYC"
`
`SER. NO. 87-902,534, FILED 05-01-2018
`
`

`

`
`
`COMPOSITE EXHIBIT B
`COMPOSITE EXHIBIT B
`
`
`
`
`
`

`

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`ALIX NYC Headquarters
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`Fashion designer in New York City, New York
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`Address: 209 W 38th St, New York, NY 10018
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`Hours: Open ⋅ Closes 6 PM
`Phone: (646) 609-6967
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`https://www.fwrd.com › mobile › brand-alix-nyc
`ALIX NYC | Summer 2023 Collection
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`ModeSens
`https://modesens.com › Designers
`Alix Nyc
`Shop ALIX NYC and compare prices across 500+ stores. Discover the latest ALIX NYC
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`Instagram
`https://www.instagram.com › alixnyc
`ALIX NYC (@alixnyc) • Instagram photos and videos
`Rede(cid:161)ning the Bodysuit™ Made in NYC | Est. 2014. CFDA Fashion Incubator 4.0 Designer.
`alixnyc.com. YOU x ALIX's pro(cid:161)le picture. YOU x ALIX.
`Sponsored
`revolve.com
`https://www.revolve.com › alix › tops
`ALIX NYC at REVOLVE - Alix Tops
`REVOLVE is Home to the World's Most-Coveted Designer Apparel, Shoes & Accessories. Explore
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`Alix Pinho
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`The Cool Hour
`https://www.thecoolhour.com › shop-alix-pinho
`Shop Alix Pinho - Crochet Dresses, Skirts, Tops, Pants & ...
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`https://www.therealreal.com › designers › alix-pinho
`Alix Pinho
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`OUNASS
`https://oman.ounass.com › Women › Designers
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`revolveclothing.com.mx
`https://www.revolveclothing.com.mx › APIN-WS9
`Alix Pinho Heart Crop Top in Red | REVOLVE
`100% cotton; Made in Brazil; Hand wash; Lace-up back tie closure; Off the shoulder styling; Open
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`Editorialist
`https://editorialist.com › shop › alix-pinho
`Alix Pinho - Shop These Boho Styles For Your Next Outing
`It's time to go colorful and bohemian with the Alix Pinho collection. Shop the best
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`tante-emmas-hofautomat.de
`https://tante-emmas-hofautomat.de › alix-pinho
`Alix Pinho
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`Sponsored
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`eBay
`https://www.ebay.com › ... › Women's Clothing › Skirts
`Alix Pinho Dolce Skirt/Dress in Multi Size L
`Alix Pinho Dolce Skirt/Dress. Can be worn as a skirt or dress. Length top to hem 45.25". Top
`laying (cid:162)at 14.5". Color: Multicolor. 100% cotton.
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`observer.com
`https://observer.com › tag › alix-pinho
`Alix Pinho | Observer
`Alix Pinho. The Playful Crochet Dresses That Epitomize Summer Style. Elevate your warm
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`FASHIOLA
`https://www.fashiola.com › Clothing › Dresses
`Alix Pinho Dresses - 4 products
`Discover and buy our extensive range of Alix Pinho Dresses from the best online shops. Update
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`https://intoafar.com › products › alix-pinho-crochet-dr...
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`6/6/23, 10:22 AM
`Vogue
`https://www.vogue.com › fashion-shows › designer
`Alix Pinho Collections
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`https://manufaktur-augenblick.de › lyst-dresses
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`Poshmark
`https://poshmark.com › Alix Pinho › Skirts › Skirt Sets
`Alix Pinho Crochet Cotton Granny Square Skirt Set L Nwts
`Description: Alix Pinho crochet cotton granny square skirt set size L, brand new with tags.
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`Behance
`https://www.behance.net › alixpinho
`Alix Pinho on Behance
`Im a very creative person and I have always loved art and fashion. I am 21 years old. I haved
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`https://kronshop.de › alix-pinho
`Alix Pinho - KRONSHOP
`Alix PinhoAlix Pinho Sale by Category All Sale Final Sale Accessories Activewear Denim Dresses
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`https://www.pinterest.nz › Explore › Women's Fashion
`Alix Pinho Rosario Dress in Pink Crochet Strapless Small
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`alix pinho stores sold - Google Search
`6/6/23, 10:22 AM
`Dec 8, 2022 - Check out this listing I just found on Poshmark: Alix Pinho Rosario Dress in Pink
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`ShopStyle
`https://www.shopstyle.com › ... › Clothing › Shorts
`REVOLVE Alix Pinho Candy Beach Short
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`Facebook
`https://www.facebook.com › alixpin...
`Alix Pinho Brand - Home
`Alix Pinho Brand. 1177 likes · 1 talking about this. No mercado desde 2006, a marca Alix Pinho,
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`Clothes Circuit
`https://clothescircuit.com
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`Instagram
`https://www.instagram.com › ...
`LET US INTRODUCE YOU... Alix Pinho's beachy pieces ...
`2485 likes, 35 comments - NET-A-PORTER (@netaporter) on Instagram: "LET US INTRODUCE
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`Sports Illustrated
`https://swimsuit.si.com › swimsuit › model › martha-stew...
`Martha Stewart 2023: Dominican Republic - SI Swimsuit
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`(cid:161)ftytwo showroom
`http://www.(cid:161)ftytwoshowroom.com › collections-1
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`Alix P.jpg. ALIX PINHO. OSKLEN. Cala Campaign R22_site.jpg · CALA DE LA CRUZ. Screen Shot
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`tommyrice.co.id
`https://tommyrice.co.id › 138 › square mini skirt
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`More results
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`6/7/23, 6:09 PM
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`MODESENS / DESIGNERS / ALIX NYC
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`ALIX NYC | ModeSens
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