`ESTTA Tracking number:
`ESTTA1195793
`03/10/2022
`
`Filing date:
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`Notice of Opposition
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`Notice is hereby given that the following party opposes registration of the indicated application.
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`Opposer information
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`Name
`Entity
`Address
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`Brumate, Inc.
`Corporation
`874 WALKER ROAD, SUITE C
`DOVER, DE 19904
`UNITED STATES
`
`Citizenship
`
`Delaware
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`Attorney informa-
`tion
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`BRADLEY M. STOHRY
`REICHEL STOHRY DEAN LLP
`525 S. MERIDIAN ST., SUITE 1A2
`INDIANAPOLIS, IN 46225
`UNITED STATES
`Primary email: brad@rsindy.com
`Secondary email(s): docket@rsindy.com
`317-501-2891
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`Docket no.
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`Applicant information
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`Application no.
`Opposition filing
`date
`Applicant
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`90724623
`03/10/2022
`
`Buff Bomb Bar, LLC
`6360 S PECOS RD STE 4
`LAS VEGAS, NV 89120
`UNITED STATES
`
`Goods/services affected by opposition
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`Publication date
`Opposition period
`ends
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`03/08/2022
`04/07/2022
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`Class 021. First Use: Sep 18, 2020 First Use In Commerce: Sep 18, 2020
`All goods and services in the class are opposed, namely: Insulating sleeve holder for beverage cups;
`Insulating sleeve holder for bottles; Insulating sleeve holders made of neoprene for jars, bottles or
`cans
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`Grounds for opposition
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`Priority and likelihood of confusion
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`Trademark Act Section 2(d)
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`Marks cited by opposer as basis for opposition
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`U.S. registration
`no.
`Register
`Registration date
`
`5308478
`
`Principal
`10/10/2017
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`Application date
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`03/03/2017
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`Foreign priority
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`NONE
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`
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`Word mark
`Design mark
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`BRÃ#MATE
`
`date
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`Description of
`mark
`Goods/services
`
`NONE
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`Class 021. First use: First Use: Mar 2017 First Use In Commerce: Mar 2017
`Vacuum insulated wine bottles sold empty; Vacuum insulated drink holders,
`namely, tumblers for use as drinking vessels that can also be used to hold
`beverage cans and bottles; Vacuum insulated can holders, namely, insulating
`sleeve holdersfor beverage cans; temperature-retaining drinking vessels
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`U.S. registration
`no.
`Register
`Registration date
`
`6341625
`
`Principal
`05/04/2021
`
`Word mark
`Design mark
`
`BRÃ#MATE
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`Application date
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`10/13/2020
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`Foreign priority
`date
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`NONE
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`Description of
`mark
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`Goods/services
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`The mark consists of the word "BRÃ#MATE", with an umlaut above the "U" and
`the "U" shaped as a wine glass, inside of a rectangular design with rounded
`corners.
`Class 021. First use: First Use: May 2017 First Use In Commerce: May 2017
`Vacuum insulated wine bottles sold empty; vacuum insulated drink holders,
`namely, tumblers for use as drinking vessels that can also be used to hold
`beverage cans and bottles; vacuum insulated can holders, namely, insulating
`sleeve holdersfor beverage cans; temperature-retaining drinking vessels; wine
`glasses; cocktail glasses; drinking glasses; drinking vessels; whisky glasses;
`growlers; pint glasses; flasks; cocktail shakers
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`Attachments
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`87357787#TMSN.png( bytes )
`90250758#TMSN.png( bytes )
`BREW BUDDY Notice of Opposition.pdf(133941 bytes )
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`Signature
`Name
`Date
`
`/bms/
`Bradley M. Stohry
`03/10/2022
`
`
`
`
`
`
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`In the matter of Trademark Ser. No. 90/724,623
`For the mark BREW BUDDY
`Filed on May 20, 2021
`
`
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`
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`BRUMATE, INC.,
`
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`Opposer,
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` v.
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`
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`BUFF BOMB BAR, LLC,
`d/b/a SERIOUSLY SHEA
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`Applicant.
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`Opposition No.: _______________
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`NOTICE OF OPPOSITION
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`
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`Brumate, Inc. (“Opposer”) hereby opposes registration of the above-referenced application
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`that was filed by owned by Buff Bomb Bar, LLC d/b/a Seriously Shea (“Applicant”). The grounds
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`for opposition are as follows:
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`The Parties
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`1.
`
`Opposer is a corporation organized under the laws of Delaware with a place of
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`business at 874 Walker Road, Suite C, Dover, DE 19904.
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`2.
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`Applicant is a limited liability company organized under the laws of Nevada with
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`a place of business at 6360 S Pecos Rd, Ste 4, Las Vegas, NV 89120.
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`Opposer and Its Use of the BRŰMATE Mark
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`3.
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`Opposer uses the BRŰMATE mark to promote its line of insulated beverage
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`containers, drinkware, and related products.
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`4.
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`Opposer began using the BRŰMATE mark in commerce in March 2017. Since that
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`time, Opposer has actively and prominently used the BRŰMATE mark in connection with its
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`insulated beverage containers, drinkware, and related products.
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`5.
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`As a result of this use of the BRŰMATE mark, Opposer has established extensive
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`and valuable trademark rights and goodwill in the BRŰMATE mark.
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`6.
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`Opposer owns U.S. Trademark Registration Numbers 5,308,478 and 6,341,625 for
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`the word mark and logo mark version of the BRŰMATE mark (collectively, the “BRŰMATE
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`Registrations”). The BRŰMATE Registrations cover a variety of insulated beverage container
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`products and other drinkware products.
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`Grounds for Opposing the Application
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`7.
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`Trademark App. Ser. No. 90/724,623 (the “Application”) was filed by Applicant
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`for the BREW BUDDY mark on May 20, 2021.
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`8.
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`According to the Application, Applicant uses the BREW BUDDY mark in
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`connection with “Insulating sleeve holder for beverage cups; Insulating sleeve holder for bottles;
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`Insulating sleeve holders made of neoprene for jars, bottles or cans.”
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`In the Application, Applicant claimed a date of first use in commerce of September
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`9.
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`18, 2020.
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`10.
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`Opposer’s actual, continuous, and continuing use of the BRŰMATE mark in
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`commerce began before Applicant filed the Application for the BREW BUDDY mark and/or
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`began using the BREW BUDDY mark in commerce.
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`11.
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`Applicant’s use and registration of the BREW BUDDY mark for the goods listed
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`in its Application is likely to cause confusion, mistake, and/or lead to deception as to the origin of
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`Applicant’s goods in violation of Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a).
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`12.
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`The likelihood of confusion is apparent in this instance because of the similarities
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`between the BRŰMATE mark and the BREW BUDDY mark, the identical meaning/commercial
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`Page 2
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`impressions of the BRŰMATE mark and the BREW BUDDY mark, and the overlapping goods
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`that are provided by the parties under their respective marks.
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`13.
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`Applicant’s use and registration of the BREW BUDDY mark is likely to result in
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`confusion and substantial damage and injury to Opposer. Persons familiar with the BRŰMATE
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`mark are likely to believe that Applicant’s goods originate with, or are licensed, sponsored or
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`approved by Opposer. Any such confusion would inevitably result in loss of sales to Opposer,
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`and/or damage the goodwill and reputation that Opposer has established in the BRŰMATE mark.
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`WHEREFORE, Opposer prays that the Application be rejected.
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`Dated this 10th day of March, 2022.
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`Respectfully submitted,
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`/Bradley M. Stohry/
`Bradley M. Stohry
`REICHEL STOHRY DEAN LLP
`525 S. Meridian St., Suite 1A2
`Indianapolis, Indiana 46225
`(317) 501-2891
`
`Attorney for Brumate, Inc.
`
`By:
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`Page 3
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