Trademark Trial and Appeal Board Electronic Filing System. https://estta.uspto.gov
`
`ESTTA Tracking number:
`
`ESTTA1293246
`
`Filing date:
`
`06/23/2023
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding no.
`
`91269142
`
`Party
`
`Correspondence
`address
`
`Submission
`
`Filer's name
`
`Filer's email
`
`Signature
`
`Date
`
`Attachments
`
`Plaintiff
`Audi AG
`
`WILLIAM C WRIGHT
`EPSTEIN DRANGEL LLP
`60 EAST 42ND ST STE 2520
`NEW YORK, NY 10165
`UNITED STATES
`Primary email: mail@ipcounselors.com
`212-292-5390
`
`Plaintiff's Notice of Reliance
`
`Jason M. Drangel
`
`mail@ipcounselors.com
`
`/Jason M. Drangel/
`
`06/23/2023
`
`Notice Of Reliance_ES6 and ES8.pdf(153456 bytes )
`NOR Exhibit 1.pdf(149870 bytes )
`NOR Exhibit 2.pdf(1463197 bytes )
`NOR Exhibit 3.pdf(669256 bytes )
`NOR Exhibit 4.pdf(5648786 bytes )
`NOR Exhibit 5.pdf(1433253 bytes )
`NOR Exhibit 6.pdf(1384177 bytes )
`NOR Exhibit 7.pdf(323526 bytes )
`NOR Exhibit 8.pdf(565575 bytes )
`NOR Exhibit 9.pdf(1882072 bytes )
`NOR Exhibit 10.pdf(1963161 bytes )
`NOR Exhibit 11.pdf(2840513 bytes )
`NOR Exhibit 12.pdf(3905737 bytes )
`NOR Exhibit 13.pdf(5647220 bytes )
`NOR Exhibit 14.pdf(4256570 bytes )
`NOR Exhibit 15.pdf(4925591 bytes )
`NOR Exhibit 16.pdf(3495201 bytes )
`NOR Exhibit 17.pdf(258371 bytes )
`NOR Exhibit 18.pdf(5823461 bytes )
`NOR Exhibit 19 - Redacted.pdf(680782 bytes )
`NOR Exhibit 20 - Redacted.pdf(951039 bytes )
`
`

`

`Jason M. Drangel
`William C. Wright
`Hannah Rosenson
`
`EPSTEIN DRANGEL LLP
`60 East 42nd Street, Suite 1250
`New York, NY 10165
`Tel: 212-292-5390
`Fax: 212-292-5391
`E-Mail: mail@ipcounselors.com
`Attorneys for Opposers
`
`
`
`
`
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`
`
`
`
`AUDI AG,
`Opposer,
`
`
`v.
`
`NIO (ANHUI) HOLDING CO., LTD.,
`
`Applicant.
`
`
`
`
`
`
`
`
`Opposition No. 91269142
`
`OPPOSER’S FIRST
`NOTICE OF RELIANCE
`
`
`
`
`
`PLEASE TAKE NOTICE that pursuant to 37 CFR § 2.122(g) and TBMP 704,
`
`Opposer Audi AG makes of record and will rely on the evidence submitted by this
`
`Notice:
`
`Exhibits 1, 2 and 3 are website printouts relevant to the recognition of Opposer
`
`and Opposer’s goods, including those incorporating Opposer’s trademarks, Opposer’s
`
`use of Opposer’s trademarks, and the history of Opposer’s brand.
`
`Exhibits 4, 5, 6, 7, 8, 9, 10 and 11 are examples of Opposer’s advertising and
`
`promotional materials from 2015 onward relevant to Opposer’s advertising and
`
`marketing of Opposer and Opposer’s goods, including those incorporating Opposer’s
`
`trademarks.
`
`

`

`Exhibits 12 and 13 are website printouts relevant to press coverage relating
`
`to Opposer, Opposer’s goods and Opposer’s trademarks from 2015 onwards.
`
`Exhibits 14 and 15 are website printouts relevant to Opposer’s industry
`
`awards.
`
`Exhibit 16 is Opposer’s pleaded registrations relevant to Opposer’s federal
`
`trademark rights.
`
`Exhibit 17 is Applicant’s responses to discovery requests propounded by
`
`Opposer, including any documents or exhibits made part of such responses.
`
`Exhibit 18 is website printouts relevant to the price of Opposer’s goods,
`
`including those incorporating Opposer’s trademarks.
`
`Exhibit 19 is a Declaration from an officer of Opposer relevant to the sales,
`
`advertising, marketing, press coverage, and industry awards of Opposer and
`
`Opposer’s goods, including those incorporating Opposer’s trademarks.
`
`Exhibit 20 is documents relevant to Opposer’s sales of Opposer’s products,
`
`including those incorporating Opposer’s trademarks.
`
`
`
`
`Respectfully submitted,
`
`
`
`
`
`
`Dated: June 23, 2023
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`EPSTEIN DRANGEL, LLP
`
`By:
`
`
`
`
`
`
`
`
`/ William C. Wright /
`William C. Wright
`60 East 42nd Street, Suite 1250
`New York, New York 10165
`Phone: (212) 292-5390
`Fax: (212) 292-5391
`Attorney for Opposer
`
`

`

`*******************************************************************************************************
`
`
`CERTIFICATE OF SERVICE
`
`I hereby certify that a true and complete copy of the foregoing Notice of Reliance was
`served by e-mail on Applicant’s attorney of record on Friday, June 23, 2023 at the following
`address:
`
`
`JOE MCKINNEY MUNCY
`MUNCY GEISSLE OLDS & LOWE PC
`4000 Legato Rd Ste 310
`Fairfax, VA 22033
`mailroom@mg-ip.com
`
`
`Dated: June 23, 2023
`
`
`
`
`
`By:
`
`
`
`
`
`/Hannah Rosenson/
`Hannah Rosenson
`60 East 42nd Street, Suite 1250
`New York, NY 10165
`Tel: 212-292-5390
`Fax: 212-292-5391
`E-Mail: mail@ipcounselors.com
`Attorney for Opposer
`
`
`*******************************************************************************************************
`
`
`
`
`

`

`EXHIBIT 1
`EXHIBIT 1
`
`

`

`Interbrand
`
`Apple
`
`Amazon
`
`amazon
`
`Toyota
`
`SAMSUNG
`
`McDonald's
`
`Louis Vuitton
`
`Facebook
`
`missy!
`Global
`Brands
`
`American Express
`
`VAN Adobe
`
`YouTube
`
`GW Voulube
`
`GE
`
`NETFLIX
`
`Sony
`
`Hermés
`
`Honda
`
`CHANEL
`
`LA Morgan
`
`HONDA.
`
`IKEA+
`
`Pepsi
`
`Accenture
`
`>
`accenture
`
`Budweiser
`
`e Paya
`
`Volkswagen
`
`Pampers
`
`adidas.
`
`

`

`Tees
`
`Interbrand
`
`
`ATar
`
`Johnson &
`Johnsen
`
`Ti
`| Tiffany & Co,
`
`TIPEANY & 04>
`uy
`Burberry
`
`BURBERRY
`
`ertyiets)
`is
`ars)
`Perelec Pelegay
`Peeeelas)
`Ld
`peerad
`
`eet
`Leong
`Linkedin
`ies
`
`dees
`attlit
`
`eC
`
`Hennessy
`
`Sephora
`
`SEPHORA
`
`urea
`
`| LOREAL
`
`Porsche
`
`Cartier
`souA Sm
`
`| Carlier
`Corona
`
`Goldman Sachs
`
`es
`
`Siemens
`
`Morgan Stanley
`
`Nintendo
`
`Morgan Stanley
`
`Santander
`
`Huawel
`
`Hewlett Packard
`Enterprise
`
`| Caterpiltar
`|
`
`| C
`
`eS
`Ferrari
`
`Jack Daniel's
`
`

`

`

`

`EXHIBIT 2
`EXHIBIT 2
`
`

`

`6/15/23, 2:58 PM
`
`Audi Prices, Reviews, and Photos - MotorTrend
`
`Audi's global design is instantly recognizable, even if the luxury automaker doesn't sell nearly as many cars in the U.S. as its German
`rivals. Even so, Audi continues to provide customers with tech-forward luxury cars and a handful of very quick and capable
`SEARCH
`See More >>
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`
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`MotorTrend scores are applicable only within each respective subclass.
`
`MSRP does not include destination fee.
`
`Audi
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`Sort by Price
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`
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`
`Audi Top Ranked Vehicles (9)
`
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`MSRP: $44,600 - $64,000
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`MSRP: $70,200 - $79,350
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`Navigator SUV
`®
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`LEARN MORE
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`BUILD & PRICE
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`6/15/23, 2:58 PM
`
`Audi Prices, Reviews, and Photos - MotorTrend
`
`2023 Audi Q3
`
`2023 Audi Q5
`
`2023 Audi Q4 E-Tron
`
`MSRP: $36,800 - $42,500
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`MSRP: $44,200 - $67,000
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`MSRP: $49,800 - $62,900
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`0
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`Not Rated
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`EL NISSAN
`™
`KICKS 2023
`
`2.99%
`
`APR DE
`FINANCIAMENTO
`
`POR
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`MESES36
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`PARA COMPRADORES BIEN
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`2023 Audi Q5 Sportback
`
`2022 Audi SQ5
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`2023 Audi Q4 Sportback
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`MSRP: $51,000 - $68,500
`
`MSRP: $55,800
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`MSRP: $58,200 - $65,900
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`8.2/10
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`MT Score
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`MT Score
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`MT Score
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`SHOP NOW
`
`2023 Audi A3
`
`2023 Audi A4
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`2023 Audi A5
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`MSRP: $35,400 - $40,800
`
`MSRP: $40,300 - $55,800
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`MSRP: $44,600 - $64,000
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`Compare
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`Not Rated
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`Not Rated
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`8.6/10
`
`MT Score
`
`2023 Audi S3
`
`2023 Audi S4
`
`2023 Audi A6
`
`MSRP: $46,800 - $53,500
`
`MSRP: $52,800 - $61,100
`
`MSRP: $56,900 - $73,400
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`https://www.motortrend.com/cars/audi/
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`2/8
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`DISCOVER
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`YOUR
`
`FAVORITES!
`
`

`

`6/15/23, 2:58 PM
`
`Audi Prices, Reviews, and Photos - MotorTrend
`
`Audi Hatch/Wagons (9)
`
`Not Rated
`
`Not Rated
`
`Not Rated
`
`2023 Audi A4
`
`2023 Audi A5
`
`2023 Audi S5
`
`MSRP: $40,300 - $55,800
`
`MSRP: $44,600 - $64,000
`
`MSRP: $55,800 - $72,500
`
`Compare
`
`Compare
`
`Compare
`
`9.1/10
`
`MT Score
`
`Not Rated
`
`Not Rated
`
`2023 Audi A6
`
`2023 Audi A7
`
`2023 Audi RS5
`
`MSRP: $56,900 - $73,400
`
`MSRP: $70,200 - $79,350
`
`MSRP: $77,900 - $78,200
`
`Compare
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`Compare
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`Compare
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`SHOW MORE
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`Audi Hybrids (2)
`
`Not Rated
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`Not Rated
`
`2023 Audi Q5
`
`2022 Audi A7
`
`MSRP: $44,200 - $67,000
`
`MSRP: $69,200 - $81,250
`
`Compare
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`Compare
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`Audi Electrics (11)
`
`8/10
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`8/10
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`Not Rated
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`MT Score
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`MT Score
`
`2023 Audi Q4 E-Tron
`
`2023 Audi Q4 Sportback
`
`2023 Audi E-Tron
`
`MSRP: $49,800 - $62,900
`
`E-Tron
`
`MSRP: $58,200 - $65,900
`
`MSRP: $70,800 - $95,300
`
`https://www.motortrend.com/cars/audi/
`
`3/8
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`

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`6/15/23, 2:58 PM
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`Audi Prices, Reviews, and Photos - MotorTrend
`
`Compare
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`Compare
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`Compare
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`Not Rated
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`Not Rated
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`Not Rated
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`2023 Audi E-Tron
`
`2024 Audi Q8 E-Tron
`
`2024 Audi Q8 Sportback
`
`Sportback
`
`MSRP: $74,000 - $97,900
`
`MSRP: $74,400 - $84,800
`
`E-Tron
`
`MSRP: $77,800 - $88,200
`
`Compare
`
`Compare
`
`Compare
`
`SHOW MORE
`
`Audi Coupes (5)
`
`Not Rated
`
`Not Rated
`
`Not Rated
`
`2023 Audi A5
`
`2023 Audi TT
`
`2023 Audi S5
`
`MSRP: $44,600 - $64,000
`
`MSRP: $52,200 - $61,900
`
`MSRP: $55,800 - $72,500
`
`Compare
`
`Compare
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`Compare
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`Not Rated
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`Not Rated
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`2023 Audi RS5
`
`2023 Audi R8
`
`MSRP: $77,900 - $78,200
`
`MSRP: $158,600 - $249,900
`
`Compare
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`Compare
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`Audi Convertibles (4)
`
`Not Rated
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`Not Rated
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`Not Rated
`
`2023 Audi A5
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`2023 Audi TT
`
`2023 Audi S5
`
`MSRP: $44,600 - $64,000
`
`MSRP: $52,200 - $61,900
`
`MSRP: $55,800 - $72,500
`
`https://www.motortrend.com/cars/audi/
`
`4/8
`
`

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`6/15/23, 2:58 PM
`
`Audi Prices, Reviews, and Photos - MotorTrend
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`Compare
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`Compare
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`Compare
`
`Not Rated
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`2023 Audi R8
`
`MSRP: $158,600 - $249,900
`
`Compare
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`Audi Inactive Models (12)
`
`Audi A3 TDI
`
`Audi A3 e-tron
`
`Audi A6 TDI
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`Audi A7 TDI
`
`Audi A8 TDI
`
`Audi Cabriolet
`
`SHOW MORE
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`https://www.motortrend.com/cars/audi/
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`6/15/23, 2:58 PM
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`Audi Prices, Reviews, and Photos - MotorTrend
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`6/15/23, 2:58 PM
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`Audi Prices, Reviews, and Photos - MotorTrend
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`6/15/23, 2:58 PM
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`Audi Prices, Reviews, and Photos - MotorTrend
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`Audi Models
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`Audi A4
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`Audi E-Tron
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`Audi E-Tron Sportback
`
`Audi Q8 E-Tron
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`Audi Q8 Sportback E-Tron Audi TT
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`Audi R8
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`Related Pages
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`https://www.motortrend.com/cars/audi/
`
`8/8
`
`

`

`6/15/23, 3:15 PM
`
`U.S. News Best Luxury Car Brands for 2023 | U.S. News
`
`CA R S
`
`Cars / Car Advice / U.S. News Best Luxury Car Bra…
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`Sign In
`
`U.S. News Best Luxury Car Brands for 2023
`
`Find out which luxury brand is right for you. Our best luxury brands for 2023 take the overall scores of each automaker's
`vehicles into account. We ranked luxury brands based on the average score for all vehicles made by a manufacturer.
`
`By Blair Travers |
`
`Edited by John DiPietro | March 1, 2023
`
`Save
`
`8) Audi
`
`Average U.S. News Overall Score: 8.33/10
`
`Audi vehicles deliver balanced performance and come equipped with some of the latest tech. As an added bonus, many models
`come standard with all-wheel drive.
`
` CREDIT
`
`https://cars.usnews.com/cars-trucks/advice/best-luxury-car-brands?slide=4
`
`1/3
`
`

`

`U.S. News Best Luxury Car Brands for 2023 | U.S. News
`6/15/23, 3:15 PM
`Audi produces cars in just about every luxury class. The brand even has a luxury sports car, the 2023 R8, that stacks up well
`against the competition. But you don’t have to go all out and get one of Audi’s most expensive models to enjoy the brand’s high
`quality and sharp design sense. The 2023 A4, 2023 A5 and 2023 A6 offer agile handling, excellent ride quality and top-notch
`interiors with user-friendly tech.
`
`Many of these strengths carry over to Audi’s SUVs, including the 2023 Q5, 2022 Q7, and 2023 Q8. That said, Audi SUVs typically
`have less cargo space and worse fuel economy than competitors.
`
`More on the 2023 Audi R8
`
`See 2023 Audi R8 Photos »
`
`Find the best price on the 2023 Audi R8 »
`
`Read the 2023 Audi R8 Full Review »
`
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`6/15/23, 3:15 PM
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`CAR ADVICE
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`U.S. News Best Luxury Car Brands for 2023 | U.S. News
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`While two-door sports cars offer some of the best performance on the market, there are a few four-door sports cars that
`offer similar performance with the added bene(cid:166)ts of more usable rear seats and large trunks.
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`EXHIBIT 3
`EXHIBIT 3
`
`

`

`Sc (Ssl\Si lS ar Or|st\Bil-~t(vcl@ |Bs|osiwel\Tc/Sr\@e/Bt\B@ |r 2x
`
`+
`
`VS Si
`
`OX
`
`
`> C—é caranddriver.com/audi/s8 GCcex* tt &# 2 @® H
`
`»
`©@ Talisman @ PACER Case Locator
`W MarketWatch
`MyYahoo
`@ Amazon.com fg ESPN @® RollingStone @ IPEDGE @ Lexis Advance®
`(§§ Google News
`
`
`
`MAKES & MODELS v
`= CAR™DRIVER
`Where This Vehicle Ranks
`
`SIGN IN
`
`Mercedes-Benz S-
`
`class
`STARTING AT: $115,650
`
`Genesis G90
`
`STARTING AT: $90,100
`
`Audi A8
`STARTING AT: $88,895
`
`
`STARTING AT: $121,595 STARTING AT: $96,695
`
`
`Audi S8
`
`BMW7-series
`
`Lexus LS
`STARTING AT: $78,035
`
` PSaeets]
`
`
`
`ht #Oo@:
`»
`
`SIGN IN
`
`+ 6
`
`ea@*
`©@ Talisman @ PACER Case Locator
`
`—e\Tc/\@r@e\Mt BO \Hr 2x
`
`9 (OSB Bes Ol[or|Ol~r|vc/ac|@s|c:
`¢ Cf caranddriver.com/audi/s6
`W MarketWatch
`My Yahoo
`
`@ Amazon.com gg ESPN @ Rollingstone @ IPEDGE @ LexisAdvance@ HB) Google News
`
`= CAR™DRIVER
`
`MAKES & MODELS v
`
`Where This Vehicle Ranks
`
`
`
`Cadillac CT5-V
`
`Blackwing
`STARTING AT: $93,390
`
`Audi RS7
`STARTING AT: $126,000
`
`BMWM5
`STARTING AT: $111,895
`
` Mercedes-AMG E63
`
`Audi S6
`Mercedes-AMG SL55
`
`STARTING AT: $74,795
`S 4Matic
`/ SL63
`
`
`STARTING AT: $113,950 STARTING AT: $140,000
`
`
`‘
`y,
` 833AM
`Ces
`BSalteaYleolali ne]
`S
`f-oe
`=)
`
`
`
`€
`

`

`6/22/23, 10:30 AM
`
`All-Wheel Affordability: The first Audi S6 is a rare, turbocharged super-sedan - Hagerty Media
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`…
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`, Car Profiles Magazine Features Valuation, 
`
`
`
`All-Wheel Affordability: The first Audi S6 is a rare,
`
`turbocharged super-sedan
`
`Scott Oldham
`
`17 August 2021
`
`Share
`
`Audi
`
`Hagerty. Let's drive together.
`
`In the 1980s, just as German luxury and performance were becoming must-haves for America’s
`new wave of young urban professionals, Audi’s image was incinerated by reports of unintended
`acceleration. Some of those Gucci-wearing yuppies claimed their Audi 5000s had driven
`through their houses all on their own. The ensuing federal investigations and litigation lasted
`for years, and the company’s sales plummeted, from 74,061 in 1985 to only 12,283 in 1991.
`
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`Audi was almost finished in America. High performance, however, helped bring it back from
`the brink, thanks to technologies developed in motorsports by its rally, touring car, and Trans-
`Am teams.
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`6/22/23, 10:30 AM
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`All-Wheel Affordability: The first Audi S6 is a rare, turbocharged super-sedan - Hagerty Media
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`
`In 1992, Audi introduced its first true high-performance sedan, the S4, to the U.S. A hot-rod
`version of its now-renamed 100 sedan, the S4 featured a 227-hp turbocharged and intercooled
`2.2-liter inline-five-cylinder, a five-speed manual, and Audi’s well-established Quattro all-
`wheel drive, which had employed a Torsen Type 1 center differential since 1987. It split power
`evenly between the front and rear wheels but shoved up to 75 percent to the front when the rear
`tires started to slide. Fewer than 2400 S4s were sold through 1994.
`
`For 1995, the 100 received a facelift and became the A6, while the S4 became the S6 as Audi’s
`modern naming strategy took shape.
` was available as a sedan or a wagon (that’s
`The S6
`“Avant” in Audispeak), and like the S4, the S6 was sold in small numbers.
`
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`On its debut, the S6 was among the quickest German sedans you could buy, hitting 60 mph in
`6.1 seconds. No, it wasn’t as quick as the recently departed
` or the
`Mercedes-Benz 500E/E500
`. Those were packing over 300 horsepower, but the S6 handled as well as its
`E34 BMW M5
`rear-drive rivals and was far more affordable. At $44,270, it cost about half as much as the
`outgoing Benz.
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`1997 Honda Prelude
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`LS-Powered 1977
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`1982 Volvo 240 DL
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`Lewisburg, West Virginia
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`GMC K1500 1/2 Ton
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`2dr Sedan
`
`Albuquerque, New Mexico
`
`Seattle, Washington
`
`$7,750
`
`05 : 39 : 39
`
`$7,500
`
`05 : 49 : 39
`
`$5,500
`
`05 : 59 : 39
`
`Hagerty protects all
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`
`Mechanically, nothing had really changed from the S4. Audi’s iron-block, twin-cam 20-valve
`five-cylinder, which makes 258 lb-ft of torque at a low 1950 rpm, was still under the hood. Car
`and Driver said it “winds to its redline with the growling, turbine-like whine we’ve grown
`accustomed to hearing from Audi fives,” and called its performance inspired, despite minimal
`turbo lag—which C/D said “translates to lots of shifting around town.” The magazine praised
`its steering feedback and suspension, saying the sedan “feels hard wired to its driver.”
`
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`6/22/23, 10:30 AM
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`All-Wheel Affordability: The first Audi S6 is a rare, turbocharged super-sedan - Hagerty Media
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`…
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`Audi
`
`Subtle fender flares covered the S6’s 16-inch five- or six-spoke alloys and four-wheel disc
`brakes. Badging was limited to two—one on the decklid and another on the grille. Audi’s
`reputation for beautiful interiors dates to this era, and the S6 was universally praised for its
`cabin design and materials. A three-spoke steering wheel was standard, along with full
`instrumentation with racy light gray-faced gauges, an abundance of wood, and well-bolstered
`power-adjustable seats. Front and rear heated seats and a sunroof were included, as was a built-
`in cellphone. Halfway through 1995, the locking rear differential became electronic.
`
`Despite low production numbers, the S6 is an important part of Audi’s history. It helped
`revitalize the brand’s image and secured the success of high-volume cars like the next A6 and
`the first A4. More importantly for you, next to other German super-sedans of the era, the S6 is
`also a stone-cold steal.
`
`1995 Audi S6
`
`Engine: 2.2-liter I-5, turbocharged
`Power: 227 hp @ 5900 rpm
`Torque: 258 lb-ft @ 1950 rpm
`Weight: 3825 lb
`0-60 mph: 6.1 sec
`Price when new: $44,270
`Hagerty #3-condition (Good)
`
`value
`
`C L ICK BE LOW FOR MORE ABOU T
`
`Audi
`
`Wagons
`
`Quattro
`
`: Sedan: $11,000–$14,000 / Wagon: $14,700–$18,500
`
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`6/22/23, 10:30 AM
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`All-Wheel Affordability: The first Audi S6 is a rare, turbocharged super-sedan - Hagerty Media
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`

`

`EXHIBIT 4
`EXHIBIT 4
`
`

`

`S8
`
`

`

`Prowess
`Prowess
`is hard to
`is hard to
`come by.
`come by.
`
`

`

`S8
`
`One could say the 2022 Audi S8
`is elevated, but that would be an
`understatement. This is the pinnacle
`of Audi luxury amplified by a powerful
`twin-turbo V8. A vehicle for those who
`lead in life and on the road.
`
`

`

`A
`beast
`is
`not
`complete
`without
`beauty.
`
`

`

`
`
`

`

`The body and design give it a
`commanding presence. The engine
`inspires confidence on the road.
`But don’t let the power go to your
`head. Interior luxuries create a
`spacious atmosphere tuned for
`productivity and comfort.
`
`

`

`
`
`
`
`
`
`
`
`attitude.
`
`Elevated
`Elevated
`attitude.
`
`
`
`
`
`

`

`Find your
`prowess.
`
`Discover powerful performance paired
`with refined elegance in the Audi S8.
`
`audiusa.com/s8
`
`©2022 Audi of America, Inc. / 2200 Woodland Pointe Avenue / Herndon, VA 20171
`
`

`

`
`

`

`EXHIBIT 5
`EXHIBIT 5
`
`

`

`CUED
`
`CRM Communications
`CRM Communications
`
`S4 - S6 - S8
`S4 - S6 - S8
`
`

`

`MY23 – S4 - Touch 1- Handraiser- August 2022
`
`Inside the Rings/Audi News Evolution
`
`

`

`MY23 – S4 - Touch 2 - Handraiser- August 2022
`
`Inside the Rings/Audi News Evolution
`
`

`

`MY23 – S4 - Touch 3 - Handraiser- August 2022
`
`Inside the Rings/Audi News Evolution
`
`

`

`MY23 - S6 - Touch 1- Handraiser- July 2022
`
`

`

`MY23 - S6 - Touch 2 - Handraiser- July 2022
`
`

`

`MY23 - S6 - Touch 3- Handraiser- July 2022
`
`

`

`MY23 – S8- Handraiser- November 2022
`
`Inside the Rings/Audi News Evolution
`
`

`

`MY23 – S8- Direct Mail- December 2022
`
`Inside the Rings/Audi News Evolution
`
`

`

`MY23 – S8- Touch 2 - Handraiser- September 2022
`
`Inside the Rings/Audi News Evolution
`
`

`

`MY23 – S8- Touch 3- Handraiser- September 2022
`
`Inside the Rings/Audi News Evolution
`
`

`

`A8/S8 - Email- November 2022
`A8/S8 - Email- November 2022
`
`It’s not only
`whatyou desire.
`
`Pooleeg
`
`Hello [First Name,]
`
`Creftedforthose with 2 refined sense of ceive, ten will have the privilege of «
`Audi
`8 suxury
`sedans.
`the
`o¢
`it's the
`campelling elegance of the AUG AB,
`suited fer bu
`
`
`
`
`
`
`
`It’s
`also
`what
`you
`deserve.
`
`Discover the AB >
`
`her
`
`commanding pertarmance ot the Auc
`front seat an
`
`3
`svoply. Find
`
`an
`
`remaining
`ach of the
`as made tor ¥0
`
`Audi AS and Auct $8 =
`
`Explore inventory >
`
`menmls
`OeeyAlea
`
`Be) ee
`
`

`

`Inside The Rings – Q1 - February 2022
`
`

`

`Inside The Rings- Q3 – September 2022
`
`

`

`EXHIBIT 6
`EXHIBIT 6
`
`

`

`S4 Sedan
`S4 Sedan
`
`

`

`S4 Sedan
`
`300x250
`
`9
`
`Image update from MLP
`New image
`
`Image update from MLP
`New image
`
`

`

`S6 Sedan
`S6 Sedan
`
`

`

`S6 Sedan
`300x250
`
`11
`
`Image from Hub
`New image
`
`

`

`S8 Sedan
`S8 Sedan
`
`

`

`S8 Sedan
`300x250
`
`19
`
`Image update from MLP
`New Image
`
`

`

`EXHIBIT 7
`EXHIBIT 7
`
`

`

`S4 Sedan
`S4 Sedan
`
`

`

`7
`
`Social
`S4 Intent/Action
`
`Carousel
`300x250
`
`Retouched image
`
`Retouched image
`
`

`

`EXHIBIT 8
`EXHIBIT 8
`
`

`

` Lower Funnel—S4
`
`Lower Funnel—S4
`300x250
`300x250
`
`4
`
`Fl
`F1
`
`F2
`F2
`
`Put it in drive.
`
`F3
`
`Make it yours.
`
`Shop now >
`
`The 2020
`Audi S4
`
`

`

`rauxa
`
`7
`
`Lower Funnel—S6
`Lower Funnel—S6
`300x250
`300x250
`
`F1
`
`.
`
`eteke =
`
`ay
`he
`‘8 ;
`Z i
`NBL.oftd gs
`PNtrs
`er ee
`eTEDR eevee
`,
`/ S6 5
`12 At oe ee Tie RRS:
`ae am
`py Sree
`re Ps ae ERS. Barerat ee ;
`‘
`oe Aa c ae ie ToS
`;
`
`Shop now >
`
`"
`
`=
`
`3a
`
`F2
`
`-
`
`F3
`
`ry
`me Y
`
`Audi
`
`S6
`
`Put it in drive.
`
`2020 S6
`2020 S6
`
`2020 S6
`2020 S6
`
`2020 S6
`2020 S6
`
`

`

`
`
`9
`
`Lower Funnel—S8
`Lower Funnel—S8
`300x250
`300x250
`
`Fl
`F1
`
`F2
`F2
`
`F3
`F3
`
`Shop now >
`
`yNETal
`Ss
`
`Make it yours.
`
`2020 S8
`2020 S8
`
`2020 S8
`2020 S8
`
`2020 S8
`2020 S8
`
`

`

`EXHIBIT 9
`EXHIBIT 9
`
`

`

`MY22 S8 PI
`Banners, Headers & Social
`
` Created by
`
`

`

`CGOUD
`
`rauxa
`
`5
`
`S8 Banners
`S8 Banners
`
`
`
`Make a
`statement.
`
`
`
`Drive it
`home.
`
`
`
`yr]
`oF)
`
`Drive it
`home.
`
`
`
`-——
`
`=
`
`The new 2022
`Audi S8&
`
`160 x 600
`
`Makea
`statement.
`
`Shop now >
`
`
`
`
`
`
`
`ee
`
`statement.
`
`The new 2022
`Audi S8
`
`Shop now >
`
`raising
`
`
`
`
`The new
`2022
`Audi S8
`
`Shop now >
`
`Audi
`Roy =}
`
`Drive it
`
`Make a
`statement.
`
`The new 2022
`Audi S8
`
`Shop now >
`
` 970 x 250
`
`home.
`
`
`
`statement.
`
`
`
`
`
`
`Makea
`
`
`
`Digi{-mie
`home.
`
`W7Z Coee
`os,
`
`
`
`
`The new 2022
`Audi S8&
`
`Shop now >
`
`300 x 250
`
`160 x 600
`
`300 x 600
`
`970 x 250
`
`728 x 90
`
`320 x 50
`
`300 x 50
`
`

`

`GOUD
`
`rauxa
`
`6
`
`S8 Header
`S8 Header
`
`2000 x 500
`
`600 x 450
`
`ES eS=r
`
`egies
`
`aes
`aaa
`
`=\
`
`<i
`
`ee Seeeee
`
`ns
`,
`~
`c —
`oe
`
`2000 x 500
`
`600 x 450
`
`

`

`GOUD
`
`rauxa
`
`7
`
`S8 Static Social Post
`S8 Static Social Post
`
`Sponsored - @
`
`High performance. Meet high-end luxury. The new 2022 Audi S8is waiting at
`your local _dealer.
`
`Shop now
`
`AUDIOFFERS.COM
`
`The new 2022 Audi S8
`
`Make a statement.
`
`1800 x 1800
`
`

`

`Thank you.
`Thank you.
`
`

`

`EXHIBIT 10
`EXHIBIT 10
`
`

`

`Audi S4
`
`© 2022 Publicis Groupe. All rights reserved
`
`11
`
`

`

`S4 Lower Funnel
`
`Banners
`
`300 x 250
`
`160 x 600
`
`970 x 250
`
`300 x 600
`
`728 x 90
`
`320 x 50
`
`300 x 50
`
`© 2022 Publicis Groupe. All rights reserved
`
`43
`
`

`

`Audi S6
`
`© 2022 Publicis Groupe. All rights reserved
`
`11
`
`

`

`S6 Lower Funnel
`
`Banners
`
`300 x 250
`
`160 x 600
`
`970 x 250
`
`300 x 600
`
`728 x 90
`
`320 x 50
`
`300 x 50
`
`© 2022 Publicis Groupe. All rights reserved
`
`44
`
`

`

`Audi S8
`
` 

`
`
`© 2022 Publicis Groupe. All rights reserved
`
`11
`
`

`

`S8 Lower Intent
`
`Resizes
`
`300 x 250
`
`160 x 600
`
`970 x 250
`
`300 x 600
`
`728 x 90
`
`320 x 50
`
`300 x 50
`
`© 2022 Publicis Groupe. All rights reserved
`
`12
`
`

`

`S8 Header
`
`1600x500
`
`Image Safety
`
`Text Safety
`
`500x500
`
`© 2022 Publicis Groupe. All rights reserved
`
`13
`
`

`

`S8 Social
`
`Static Post
`
`Stand out performance. Stand out design. Meet the 2023 Audi
`S8 at your local ____ dealer.
`
`The 2023 Audi S8
`
`Claim your status.
`
`4,372
`
`Learn more
`
`© 2022 Publicis Groupe. All rights reserved
`
`14
`
`

`

`EXHIBIT 11
`EXHIBIT 11
`
`

`

`Careful, it’s easy to get
`the wrong idea.
`
`The new Audi S7 is no mere luxury sedan. Because its every
`inch is designed to seriously perform. With a powerful 420hp
`twin-turbo V8, lightning-fast 7-speed S tronic® transmission
`and quattro® all-wheel drive, it brings exhilaration to even your
`most ordinary drive*. Just don’t let it go to your head. Get the
`S Model story at audiusa.com/performance.
`The race-engineered S Models from Audi.
`
`Heighten every moment.
`
`*Always obey speed and traic laws. “Audi,” “quattro,” “S tronic,” “Truth in Engineering,” all model
`names, and the four rings logo are registered trademarks of AUDI AG. ©2012 Audi of America, Inc.
`
`

`

`The 605-hp Audi S8 plus.
`Meet the alpha sedan.
`
`

`

`Capable of shaking anything.
`Not that you’ll ever need to.
`
`Named World’s Best Sedan by Car and Driver, the new Audi S6 is everything
`its aggressive looks suggest*. With a powerful 420hp twin-turbo V8,
`lightning-fast 7-speed S tronic® transmission and quattro® all-wheel drive,
`this race-caliber machine will add suspense to your every driving moment.
`Within the law, of course. Get the S Model story at audiusa.com/performance.
`The race-engineered S Models from Audi.
`
`Heighten every moment.
`
`*Based on comparison test of models selected by publication. Car and Driver, July 2012. Always obey speed and traic laws. “Audi,” “quattro,”
`“S tronic,” “Truth in Engineering,” all model names, and the four rings logo are registered trademarks of AUDI AG. ©2012 Audi of America, Inc.
`
`

`

`Truth in Engineering
`
`Capable of anything
`but hesitation.
`
`Named “World’s Best Sedan” by Car and Driver*, the new Audi S6
`is everything its aggressive looks suggest. With a powerful 420hp
`twin-turbo V8, lightning-fast 7-speed S tronic® transmission and
`enhanced quattro® all-wheel drive, this race-caliber machine will
`add suspense to your every driving moment. Get the S Model
`story at audiusa.com/performance.
`The race-engineered S Models from Audi.
`
`Heighten every moment.
`
`*Car and Driver, July 2012. “Audi,” “Truth in Engineering,” all model names, and the four rings
`logo are registered trademarks of AUDI AG. ©2012 Audi of America, Inc.
`
`

`

`EXHIBIT 12
`EXHIBIT 12
`
`

`

`2/23/22, 5:37 PM
`
`2020 Audi S6 review: A beautifully balanced sport sedan - Roadshow
`
`Ford F-150 Lightning to Tesla Cybertruck: Electric truck roundup
`
`2022 Honda Civic
`
`2021 Ford Mustang Mach-E GT
`
`2022 Hyun
`
`Roadshow editors pick the products and services we write about. When you buy through our links, we may get a commission.
`
`2020 Audi S6 review: A beautifully
`balanced sport sedan
`Attractive, comfortable, tech-rich and powerful, the Audi S6 checks
`all the right boxes.
`
`Steven Ewing
`
`   March 25, 2020 2:00 a.m. PT
`
`L I S T E N   -   0 6 : 5 2
`
`https://www.cnet.com/roadshow/reviews/2020-audi-s6-review/
`
`1/18
`
`

`

`2/23/22, 5:37 PM
`
`2020 Audi S6 review: A beautifully balanced sport sedan - Roadshow
`
`With 21-inch wheels and the Black Optic package, the S6 is quite fetching.
`
`Steven Ewing/Roadshow
`
`With the red-hot RS6 Avant now carrying Audi's performance baton,
`there's a big middle ground between it and the higher-volume A6
`sedan. That space is where this 2020 Audi S6 lives, but it's much more
`than just a tweener. With comfort, tech and power in spades, the new
`S6 really stands out as the perfectly balanced best of all worlds.
`
`https://www.cnet.com/roadshow/reviews/2020-audi-s6-review/
`
`2/18
`
`

`

`2/23/22, 5:37 PM
`
`2020 Audi S6 review: A beautifully balanced sport sedan - Roadshow
`
`9.2
`
`2020 Audi S6
`
`M S R P
`$73,900
`
`V I E W L O C A L I N V E N T O R Y
`
`L I K E
`
`Powerful twin-turbo V6
`
`28 mpg highway is totally achievable
`
`Quiet, comfortable cabin
`
`Best multimedia tech in the class
`
`D O N ' T L I K E
`
`Most driver-assistance tech isn't standar