Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA1077112
`08/24/2020
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Opposer Information
`
`Name
`
`Monster Energy Company
`
`Granted to Date
`of previous ex-
`tension
`
`Address
`
`08/26/2020
`
`1 MONSTER WAY
`CORONA, CA 92879
`UNITED STATES
`
`Attorney informa-
`tion
`
`DAVID C. O'HAIR
`KNOBBE MARTENS OLSON & BEAR LLP
`2040 MAIN STREET, 14TH FLOOR
`IRVINE, CA 92614
`UNITED STATES
`Primary Email: efiling@knobbe.com
`Secondary Email(s): MEC.TTAB@knobbe.com
`(949) 760-0404
`
`Docket Number
`
`Applicant Information
`
`Application No.
`
`88730608
`
`Publication date
`
`04/28/2020
`
`Opposition Filing
`Date
`
`Applicant
`
`08/24/2020
`
`Illouz, Paul
`232 WALNUT STREET
`AGAWAM, MA 01001
`UNITED STATES
`
`Opposition Peri-
`od Ends
`
`08/26/2020
`
`Goods/Services Affected by Opposition
`
`Class 016. First Use: 0 First Use In Commerce: 0
`All goods and services in the class are opposed, namely: Novels; Series of fiction works, namely,
`novels and books
`
`Class 035. First Use: 0 First Use In Commerce: 0
`All goods and services in the class are opposed, namely: On-line retail store services featuringdown-
`loadable books, electronic books, and audiobooks; On-line retail store services featuring books, elec-
`tronic books, audio books, clothing, hats, plush toys,stickers, coffee cups, mugs, drinking glasses,
`water bottles, bracelets, wristbands, bookmarks, carrying cases and grips for small electronic
`devices, pens, stationery, draw string bags, umbrellas, mouse pads, laptop sleeves, computer tablet
`sleeves, cord pouches, lanyards, and key chains
`
`Grounds for Opposition
`
`

`

`Priority and likelihood of confusion
`
`Trademark Act Section 2(d)
`
`Other
`
`Common law rights as asserted in the Notice of
`Opposition
`
`Marks Cited by Opposer as Basis for Opposition
`
`U.S. Registration
`No.
`
`5661940
`
`Registration Date
`
`01/22/2019
`
`Application Date
`
`10/19/2016
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ENERGY
`
`NONE
`
`Class 016. First use: First Use: 2004/01/00 First Use In Commerce: 2004/01/00
`Stickers; sticker kits comprising stickers and decals; decals; posters; calendars;
`money clips; blackboards; temporary tattoo transfers; pens; writing utensils; ad-
`vertising signs of cardboard and paper
`
`U.S. Registration
`No.
`
`5570782
`
`Registration Date
`
`09/25/2018
`
`Application Date
`
`05/17/2018
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`The mark consists of a stylized letter "M" in the form of a claw displayed in green
`above the stylized word "MONSTER" which appears in the color white with a sil-
`ver outline, which is above the word "ENERGY" which appears in the color
`green, all on a black background.
`
`Class 009. First use: First Use: 2002/06/30 First Use In Commerce: 2002/06/30
`Sport helmets; video recordings featuring sports, extreme sports and motor
`sports
`Class 014. First use: First Use: 2010/06/30 First Use In Commerce: 2010/06/30
`Watches
`Class 016. First use: First Use: 2004/01/00 First Use In Commerce: 2004/01/00
`Stickers, sticker kits comprising stickers and decals; decals; posters; calendars
`Class 018. First use: First Use: 2002/05/24 First Use In Commerce: 2002/05/24
`All-purpose sport bags; all-purpose carrying bags; backpacks; duffel bags
`Class 025. First use: First Use: 2002/05/24 First Use In Commerce: 2002/05/24
`Clothing, namely, t-shirts, hooded shirts and hooded sweatshirts; sweat
`shirts,jackets, pants, bandanas, sweat bands, gloves and motorcycle gloves;
`headgear, namely, hats and beanies
`
`U.S. Registration
`No.
`
`4721433
`
`Registration Date
`
`04/14/2015
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`MONSTER ENERGY
`
`NONE
`
`Application Date
`
`03/12/2014
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Goods/Services
`
`Class 035. First use: First Use: 2003/01/04 First Use In Commerce: 2003/01/04
`Promoting goods and services in the sports, motorsports, electronic sports,
`andmusic industries through the distribution of printed, audio and visual promo-
`tional materials; promoting sports and music events and competitions for others
`
`U.S. Registration
`No.
`
`3923683
`
`Registration Date
`
`02/22/2011
`
`Application Date
`
`04/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`The mark consists of a stylized letter "M" and the stylized words "MONSTER
`ENERGY".
`
`Class 018. First use: First Use: 2004/05/00 First Use In Commerce: 2004/05/00
`All purpose sport bags; All-purpose carrying bags; Backpacks; Duffle bags
`
`U.S. Registration
`No.
`
`3908600
`
`Registration Date
`
`01/18/2011
`
`Application Date
`
`04/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`The mark consists of a stylized letter "M" and stylized words "MONSTER EN-
`ERGY".
`
`Class 016. First use: First Use: 2004/01/00 First Use In Commerce: 2004/01/00
`Stickers; sticker kits comprising stickers and decals; decals
`
`U.S. Registration
`No.
`
`3914828
`
`Registration Date
`
`02/01/2011
`
`Application Date
`
`04/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`The mark consists of a stylized letter "M" and the stylized words "MONSTER
`ENERGY".
`
`Class 009. First use: First Use: 2006/01/00 First Use In Commerce: 2006/01/00
`Sports helmets
`
`U.S. Registration
`No.
`
`4332062
`
`Registration Date
`
`05/07/2013
`
`Application Date
`
`10/05/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`The mark consists of a stylized letter "M" to the left of the stylized words "MON-
`STER ENERGY".
`
`Class 014. First use: First Use: 2006/12/00 First Use In Commerce: 2006/12/00
`Silicone wrist bands; Silicone bracelets; Jewelry, namely, bracelets and wrist-
`bands
`
`

`

`U.S. Registration
`No.
`
`4660598
`
`Registration Date
`
`12/23/2014
`
`Application Date
`
`08/26/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`The mark consists of a stylized letter "M" in the form of a claw to the left ofthe
`stylized words "MONSTER ENERGY". The word "MONSTER" appears above
`the word "ENERGY" and features a slash mark through the letter "O".
`
`Class 022. First use: First Use: 2006/12/20 First Use In Commerce: 2006/12/20
`Lanyards; Lanyards for holding whistles, keys, eyeglasses, sunglasses, mobile
`telephones, badges, identification cards,event passes, media passes, photo-
`graphs, recording equipment, or similar conveniences
`
`U.S. Registration
`No.
`
`3044315
`
`Registration Date
`
`01/17/2006
`
`Application Date
`
`05/23/2003
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ENERGY
`
`NONE
`
`Class 005. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`nutritional supplements in liquid [and non-liquid ] form, but excluding perishable
`beverage products that contain fruitjuice or soy, whether such products arepas-
`teurized or not
`
`U.S. Registration
`No.
`
`4036680
`
`Registration Date
`
`10/11/2011
`
`Application Date
`
`09/11/2007
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ENERGY
`
`NONE
`
`Class 005. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`Nutritional supplements in liquid form
`
`U.S. Registration
`No.
`
`4036681
`
`Registration Date
`
`10/11/2011
`
`Application Date
`
`09/11/2007
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ENERGY
`
`NONE
`
`Class 032. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`Non-alcoholic beverages, namely, energydrinks, excluding perishable beverage
`products that contain fruit juice or soy
`
`

`

`U.S. Registration
`No.
`
`3057061
`
`Registration Date
`
`02/07/2006
`
`Application Date
`
`04/18/2002
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ENERGY
`
`NONE
`
`Class 032. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`Fruit juice drinks having a juice content of 50% or less by volume that are shelf
`stable, carbonated soft drinks, carbonated drinks enhanced with vitamins, miner-
`als, nutrients, amino acids and/or herbs, [ aerated water, soda water and seltzer
`water, ] but excluding perishable beverage products that contain fruit juiceor soy,
`whether such products are pasteurized or not
`
`U.S. Registration
`No.
`
`4129288
`
`Registration Date
`
`04/17/2012
`
`Application Date
`
`07/06/2010
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER REHAB
`
`NONE
`
`Class 005. First use: First Use: 2011/03/02 First Use In Commerce: 2011/03/02
`Nutritional supplements in liquid form
`Class 032. First use: First Use: 2011/03/02 First Use In Commerce: 2011/03/02
`Beverages, namely, non-alcoholic non-carbonated drinks enhanced with vitam-
`ins, minerals, nutrients, proteins, amino acids and/or herbs; non-carbonated en-
`ergy or sports drinks, fruit juice drinks having a juice content of 50% or less by
`volume that are shelf-stable; all the foregoing goods exclude perishable bever-
`age products that contain fruit juice or soy,whether such products are pasteur-
`ized or not
`
`U.S. Registration
`No.
`
`4111964
`
`Registration Date
`
`03/13/2012
`
`Application Date
`
`08/24/2011
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER REHAB
`
`NONE
`
`Class 030. First use: First Use: 2011/02/00 First Use In Commerce: 2011/02/00
`Ready to drink tea, iced tea and tea based beverages; ready to drink flavored
`tea, iced tea and tea based beverages
`
`U.S. Registration
`No.
`
`4376796
`
`Registration Date
`
`07/30/2013
`
`Word Mark
`
`Design Mark
`
`MUSCLE MONSTER
`
`Application Date
`
`07/02/2010
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`Nutritional supplements in liquid form
`Class 032. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`Beverages, namely, soft drinks; non-alcoholic and non-carbonated drinks en-
`hanced with vitamins, minerals, nutrients, proteins, amino acids and/or herbs;
`non-carbonated energy or sports drinks; all the foregoing goods exclude perish-
`able beverage products that contain fruit juice or soy, whether such products are
`pasteurized or not
`
`U.S. Registration
`No.
`
`4451535
`
`Registration Date
`
`12/17/2013
`
`Application Date
`
`07/10/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MUSCLE MONSTER
`
`NONE
`
`Class 005. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`Vitamin fortified beverages
`Class 029. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`Dairy-based beverages; dairy-based energy shakes; energy shakes; [ coffee en-
`ergy shakes; ] chocolate energy shakes
`Class 030. First use: First Use: 2013/03/18 First Use In Commerce: 2013/03/18
`[ Ready to drink coffee based beverages; ] ready to drink chocolate-based
`beverages
`
`U.S. Registration
`No.
`
`4604556
`
`Registration Date
`
`09/16/2014
`
`Application Date
`
`11/22/2013
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`PUNCH MONSTER
`
`NONE
`
`Class 005. First use: First Use: 2014/01/09 First Use In Commerce: 2014/01/09
`Nutritional supplements in liquid form;vitamin fortified beverages
`Class 032. First use: First Use: 2014/01/09 First Use In Commerce: 2014/01/09
`Non-alcoholic beverages, namely, energydrinks, energy drinks flavored with
`juice, fruit-flavored drinks, soft drinks, sports drinks, all enhanced with vitamins,
`minerals, nutrients, amino acids and/or herbs; all the foregoing goods exclude
`perishable beverage products that contain fruit juice or soy, whether such
`products are pasteurized or not
`
`U.S. Registration
`No.
`
`4634053
`
`Registration Date
`
`11/04/2014
`
`Word Mark
`
`Design Mark
`
`MONSTER ASSAULT
`
`Application Date
`
`11/15/2013
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2008/05/00 First Use In Commerce: 2008/05/00
`Nutritional supplements in liquid form;vitamin fortified beverages
`Class 032. First use: First Use: 2008/05/00 First Use In Commerce: 2008/05/00
`Non-alcoholic beverages, namely, energydrinks, [ energy drinks flavored with
`juice, ] sports drinks, all enhanced withvitamins, minerals, nutrients, proteins,
`amino acids, and/or herbs, but excluding perishable beverage products that con-
`tain fruit juice or soy, whether such products are pasteurized or not
`
`U.S. Registration
`No.
`
`4716750
`
`Registration Date
`
`04/07/2015
`
`Application Date
`
`02/24/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`JUICE MONSTER
`
`NONE
`
`Class 005. First use: First Use: 2014/06/23 First Use In Commerce: 2014/06/23
`Nutritional supplements in liquid form
`Class 032. First use: First Use: 2014/06/23 First Use In Commerce: 2014/06/23
`Non-alcoholic beverages, namely, energydrinks and drinks enhanced with vit-
`amins, minerals, nutrients, amino acids and/or herbs, but excluding perishable
`beverage products that contain fruit juice orsoy
`
`U.S. Registration
`No.
`
`3959457
`
`Registration Date
`
`05/10/2011
`
`Application Date
`
`12/08/2005
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`JAVA MONSTER
`
`NONE
`
`Class 032. First use: First Use: 2007/04/27 First Use In Commerce: 2007/04/27
`Beverages, namely, soft drinks; non-carbonated energy drinks; non-carbonated
`sports drinks; soft drinks and non-carbonated energy drinks, all enhanced with
`vitamins, minerals, nutrients, amino acids,and/or herbs, but excluding perishable
`beverage products that contain fruit juice or soy, whether such products are pas-
`teurized or not
`
`U.S. Registration
`No.
`
`3044314
`
`Registration Date
`
`01/17/2006
`
`Application Date
`
`05/23/2003
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`NONE
`
`Class 005. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`nutritional supplements in liquid [and non-liquid ] form, but excluding perishable
`beverage products that contain fruitjuice or soy, whether such products arepas-
`
`

`

`teurized or not
`
`U.S. Registration
`No.
`
`3852118
`
`Registration Date
`
`09/28/2010
`
`Application Date
`
`02/13/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`LO-CARB MONSTER ENERGY
`
`NONE
`
`Class 005. First use: First Use: 2003/08/00 First Use In Commerce: 2003/08/00
`Nutritional supplements
`Class 032. First use: First Use: 2003/08/00 First Use In Commerce: 2003/08/00
`Non-alcoholic beverages, namely, energydrinks, drinks enhanced with vitamins,
`minerals, nutrients, amino acids and/or herbs
`
`U.S. Registration
`No.
`
`3134842
`
`Registration Date
`
`08/29/2006
`
`Application Date
`
`05/07/2003
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`M MONSTER ENERGY
`
`NONE
`
`Class 032. First use: First Use: 2002/03/27 First Use In Commerce: 2002/04/18
`Beverages, namely, carbonated soft drinks, carbonated drinks enhanced with
`vitamins, minerals, nutrients, amino acids and/or herbs, carbonated [ and non-
`carbonated ] energy or sports drinks, fruit juice drinks having a juice content of
`50%or less by volume that are shelf stable, [ and water, ] but excluding perish-
`able beverage products that contain fruit juice or soy, whether such products are
`pasteurized or not
`
`U.S. Registration
`No.
`
`5551192
`
`Registration Date
`
`08/28/2018
`
`Application Date
`
`11/16/2015
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ARMY
`
`NONE
`
`Class 025. First use: First Use: 2010/05/00 First Use In Commerce: 2010/05/00
`Clothing, namely, tops, shirts, T-shirts, hooded shirts, sweat shirts, and jackets
`Class 041. First use: First Use: 2005/05/00 First Use In Commerce: 2005/05/00
`Providing a web site featuring entertainment information and news on athletes;
`organizing and conducting educational programs and activities in the nature of
`classes, workshops, and sports competitions for athletes in the field of athlete
`development; athlete development program, namely, athlete training and ment-
`oringin the field of wake, ski, surf, snowboard, motocross, mountain bike, BMX,
`and skate
`
`U.S. Registration
`
`5114854
`
`Application Date
`
`12/02/2013
`
`

`

`No.
`
`Registration Date
`
`01/03/2017
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`MONSTER ENERGY
`
`NONE
`
`Class 043. First use: First Use: 2016/10/17 First Use In Commerce: 2016/10/17
`Restaurant services; bar services
`
`U.S. Registration
`No.
`
`3908601
`
`Registration Date
`
`01/18/2011
`
`Application Date
`
`04/02/2009
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`Attachments
`
`M MONSTER ENERGY
`
`The mark consists of a stylized letter "M" and stylized words "MONSTER EN-
`ERGY".
`
`Class 025. First use: First Use: 2002/05/24 First Use In Commerce: 2002/06/30
`Clothing, namely, t-shirts, hooded shirts and hooded sweatshirts, sweat
`shirts,jackets, pants, bandanas, sweat bands and gloves; headgear, namely,
`hats and beanies
`
`2020-08-24 NOTICE OF OPPOSITION - SER NO 88730608 -
`HANB.11485M.pdf(591747 bytes )
`EX 1 - REG NO. 5661940.pdf(806751 bytes )
`EX 2 - REG NO. 5570782.pdf(811517 bytes )
`EX 3 - REG NO. 4721433.pdf(796949 bytes )
`EX 4 - REG NO. 3923683.pdf(1250500 bytes )
`EX 5 - REG NO. 3908600.pdf(1245251 bytes )
`EX 6 - REG NO. 3914828.pdf(1230446 bytes )
`EX 7 - REG NO. 4332062.pdf(1202531 bytes )
`EX 8 - REG NO. 4660598.pdf(1300923 bytes )
`EX 9 - REG NO. 3044315.pdf(780365 bytes )
`EX 10 - REG NO. 4036680.pdf(796270 bytes )
`EX 11 - REG NO. 4036681.pdf(798407 bytes )
`EX 12 - REG NO. 3057061.pdf(784723 bytes )
`EX 13 - REG NO. 4129288.pdf(806566 bytes )
`EX 14 - REG NO. 4111964.pdf(794556 bytes )
`EX 15 - REG NO. 4376796.pdf(805042 bytes )
`EX 16 - REG NO. 4451535.pdf(800425 bytes )
`EX 17 - REG NO. 4604556.pdf(805421 bytes )
`EX 18 - REG NO. 4634053.pdf(802059 bytes )
`EX 19 - REG NO. 4716750.pdf(801363 bytes )
`EX 20 - REG NO. 3959457.pdf(1320188 bytes )
`EX 21 - REG NO. 3044314.pdf(780276 bytes )
`EX 22 - REG NO. 3852118.pdf(1278602 bytes )
`EX 23 - REG NO. 3134842.pdf(785684 bytes )
`EX 24 - REG NO. 5551192.pdf(823898 bytes )
`EX 25 - REG NO. 5114854.pdf(810564 bytes )
`EX 26 - REG NO. 3908601.pdf(1276087 bytes )
`
`Signature
`
`/David C. O'Hair/
`
`

`

`Name
`
`Date
`
`020000020
`David C. O'Hair
`00/24/2020
`08/24/2020
`
`

`

`HANB.11485M
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`TRADEMARK
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
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`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`Opposition No.: ___________
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`Serial No.: 88/730608
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`Mark: SOMETIMES GOD SENDS
`THE MONSTER
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`) ) ) ) ) ) )
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`Opposer,
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`v.
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`MONSTER ENERGY COMPANY,
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`
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`PAUL ILLOUZ,
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`Applicant.
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`NOTICE OF OPPOSITION
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`
`Commissioner for Trademarks
`P.O. Box 1451
`Alexandria, VA 22313-1451
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`Dear Sir:
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`
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`Monster Energy Company, a Delaware corporation, located and doing business at 1
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`Monster Way, Corona, California 92879, (“Opposer”) believes that it will be damaged by the
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`registration of U.S. Trademark Application Serial No. 88/730608 (the “Application”) for the
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`mark SOMETIMES GOD SENDS THE MONSTER (“Applicant’s Mark”) filed by Paul Illouz
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`(“Applicant”) and therefore opposes the same.
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`
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`As grounds for opposition, it is alleged:
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`1.
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`By the Application filed on December 17, 2019, Applicant seeks to obtain
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`registration on the Principal Register of Applicant’s Mark for “Novels; Series of fiction works,
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`namely, novels and books” in International Class 16 and “On-line retail store services featuring
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`downloadable books, electronic books, and audiobooks; On-line retail store services featuring
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`books, electronic books, audio books, clothing, hats, plush toys, stickers, coffee cups, mugs,
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`drinking glasses, water bottles, bracelets, wristbands, bookmarks, carrying cases and grips for
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`small electronic devices, pens, stationery, draw string bags, umbrellas, mouse pads, laptop
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`sleeves, computer tablet sleeves, cord pouches, lanyards, and key chains” in International Class
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`35 based on an alleged intent-to-use the mark in interstate commerce.
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`2.
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`Since at least 2002, long before the filing date of the Application, Opposer has
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`been, and still is, engaged in the development, marketing, and/or sale of energy drinks,
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`nutritional supplements, clothing, hats, bags, helmets, gloves, sports equipment, stickers,
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`lanyards, accessories, and other products under the marks MONSTER™ and MONSTER
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`ENERGY® and related marks, all containing “MONSTER.” Opposer’s family of MONSTER
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`Marks includes, for example, the following: MONSTER™, MONSTER ENERGY®, MONSTER
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`REHAB®, MUSCLE MONSTER®, PUNCH MONSTER®, MONSTER ASSAULT®, JUICE
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`MONSTER®, JAVA MONSTER®, M MONSTER ENERGY®, LO-CARB MONSTER
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`ENERGY®, MONSTER ARMY®,
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`®,
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`®, and
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`®
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`(hereinafter collectively the “MONSTER Marks”).
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`3.
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`Since at least before the filing date of the Application, Opposer has continuously
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`used and promoted its MONSTER Marks. Opposer’s family of MONSTER Marks is the subject
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`of substantial and continuous marketing and promotion by Opposer in connection with its
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`MONSTER line of drinks and clothing and accessories, including, but not limited to t-shirts,
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`hooded shirts, hooded sweatshirts, sweatshirts, jackets, pants, bandanas, bracelets, wristbands,
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`sweat bands, gloves, headgear, helmets, umbrellas, water bottles, decals, bags and other
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`products.
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`4.
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`Opposer has and continues to widely market and promote its family of
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`MONSTER Marks to consumers by, for example, displaying one or more of the MONSTER
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`Marks extensively on apparel, merchandise, and product samplings; on billions of cans; on
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`promotional and point of sale materials; in magazines and other publications; on the
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`monsterenergy.com website, monsterarmy.com website and other Internet websites and social
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`media sites; and at trade shows, concert tours and live events. In addition, Opposer promotes the
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`MONSTER Marks through, for example, the sponsorship of music festivals, athletes, and sports
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`events that are televised nationwide and internationally. Examples of Opposer’s beverages and
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`clothing bearing some of the MONSTER Marks are shown below:
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`5.
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`There is a huge demand for goods bearing Opposer’s MONSTER marks. In the
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`United States, Opposer’s licensees have sold licensed products bearing Opposer’s MONSTER
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`marks to consumers in all 50 states through their own websites and through nationwide retailers.
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`Those nationwide retailers have also sold the licensed products bearing Opposer’s MONSTER
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`marks through their own websites. These licensees also sell the licensed products bearing the
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`MONSTER marks throughout the world including on websites, in retail stores, and at sporting
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`events. Examples of use of MONSTER Marks on some of these products are shown below:
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`6.
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`By virtue of Opposer’s continuous and substantial use, the MONSTER Marks have
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`become famous identifiers of Opposer such that consumers have come to recognize a family of
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`MONSTER Marks with which Opposer markets and sells its goods and services. As a result,
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`Opposer has built up, at great expense and effort, valuable goodwill in its family of MONSTER
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`Marks and has developed strong common law rights in Opposer’s MONSTER Marks, which
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`have appeared clothing, decals, and other merchandise, on billions of cans of beverages and
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`nutritional supplements, and in extensive nationwide promotions. Opposer’s common law rights
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`in its family of MONSTER Marks predate the filing date of the Application, and Opposer relies on
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`its common law trademark rights in this proceeding.1
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`Registration
`No.
`5,661,940
`
`5,570,782
`
`Mark
`
`Goods/Services
`
`MONSTER
`ENERGY®
`
`®
`
`Cl. 16 stickers; sticker
`kits comprising stickers
`and decals; decals;
`posters; calendars;
`money clips;
`blackboards; temporary
`tattoo transfers; pens;
`writing utensils;
`advertising signs of
`cardboard and paper
`Cl. 9 sport helmets;
`video recordings
`featuring sports,
`extreme sports and
`motor sports
`
`Cl. 14 watches
`
`Cl. 16 stickers, sticker
`kits comprising stickers
`and decals; decals;
`
`First Use
`Date
`1/2004
`
`Filling
`Date
`10/19/2016
`
`Registration
`Date
`1/22/2019
`
`5/17/2018
`
`9/25/2018
`
`Classes 9,
`14
`6/30/2010
`
`Class 16
`1/2004
`
`Classes 18,
`25
`5/24/2002
`
`
`1 Opposer has also obtained California Trademark Registration No. 108,124 for the mark MONSTER for “fruit
`juice drinks, soft drinks, carbonated soft drinks and soft drinks enhanced with vitamins, minerals, nutrients, amino
`acids and/or herbs, aerated water, soda water and seltzer water” in International Class 32, which registration issued
`April 24, 2002.
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`posters; calendars
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`Cl. 18 all-purpose sport
`bags; all-purpose
`carrying bags;
`backpacks; duffel bags
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`Cl. 25 clothing, namely,
`t-shirts, hooded shirts
`and hooded sweatshirts;
`sweat shirts, jackets,
`pants, bandanas, sweat
`bands, gloves and
`motorcycle gloves;
`headgear, namely, hats
`and gloves
`Cl. 35 promoting goods
`and services in the
`sports, motorsports,
`electronic sports, and
`music industries
`through the distribution
`of printed, audio and
`visual promotional
`materials; promoting
`sports and music events
`and competitions for
`others
`Cl. 18 all purpose sport
`bags; all-purpose
`carrying bags;
`backpacks; duffle bags
`
`1/4/2003
`
`3/12/2014
`
`4/14/2015
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`5/2004
`
`4/2/2009
`
`2/22/2011
`
`Cl. 16 stickers; sticker
`kits comprising stickers
`and decals; decals
`
`1/2004
`
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`4/2/2009
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`1/18/2011
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`Cl. 9 sports helmets
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`1/2006
`
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`4/2/2009
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`1/1/2011
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`- 8 -
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`4,721,433
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`MONSTER
`ENERGY®
`
`3,923,683
`
`3,908,600
`
`3,914,828
`
`®
`
`®
`
`®
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`

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`12/2006
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`10/5/2012
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`5/7/2013
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`12/20/2006
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`8/26/2013
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`12/23/2014
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`3/27/2002
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`5/23/2002
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`1/17/2006
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`3/27/2002
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`9/11/2007
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`10/11/2011
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`3/27/2002
`
`09/11/2007
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`10/11/2011
`
`3/27/2002
`
`4/18/2002
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`2/7/2006
`
`4,332,062
`
`4,660,598
`
`®
`
`®
`
`3,044,315
`
`MONSTER
`ENERGY®
`
`4,036,680
`
`4,036,681
`
`MONSTER
`ENERGY®
`
`MONSTER
`ENERGY®
`
`3,057,061
`
`MONSTER
`ENERGY®
`
`Cl. 14 silicone wrist
`bands; silicone bracelets;
`jewelry, namely,
`bracelets and wristbands
`Cl. 22 lanyards;
`lanyards for holding
`whistles, keys,
`eyeglasses, sunglasses,
`mobile telephones,
`badges, identification
`cards, event passes,
`media passes,
`photographs, recording
`equipment, or similar
`conveniences
`Cl. 5 nutritional
`supplements in liquid
`form, but excluding
`perishable beverage
`products that contain
`fruit juice or soy,
`whether such products
`are pasteurized or not
`Cl. 5 nutritional
`supplements in liquid
`form
`CL. 32 non-alcoholic
`beverages, namely,
`energy drinks,
`excluding perishable
`beverage products that
`contain fruit juice or
`soy
`Cl. 32 fruit juice drinks
`having a juice content
`of 50% or less by
`volume that are shelf
`stable, carbonated soft
`drinks, carbonated
`drinks enhanced with
`vitamins, minerals,
`nutrients, amino acids
`and/or herbs, but
`excluding perishable
`beverage products that
`contain fruit juice or
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`7/6/2010
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`4/17/2012
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`All classes
`3/2/2011
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`2/2011
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`8/24/2011
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`3/13/2012
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`7/2/2010
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`7/30/2013
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`All classes
`3/18/2013
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`4,129,288
`
`MONSTER
`REHAB®
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`4,111,964
`
`MONSTER
`REHAB®
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`4,376,796
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`MUSCLE
`MONSTER®
`
`soy, whether such
`products are pasteurized
`or not
`Cl. 5 nutritional
`supplements in liquid
`form
`Cl. 32 beverages,
`namely, non-alcoholic
`non-carbonated drinks
`enhanced with
`vitamins, minerals,
`nutrients, proteins,
`amino acids and/or
`herbs; non-carbonated
`energy or sports drinks,
`fruit juice drinks having
`a juice content of 50%
`or less by volume that
`are shelf-stable; all the
`foregoing goods
`exclude perishable
`beverage products that
`contain fruit juice or
`soy, whether such
`products are pasteurized
`or not
`Cl. 30 ready to drink
`tea, iced tea and tea
`based beverages; ready
`to drink flavored tea,
`iced tea and tea based
`beverages
`Cl. 5 nutritional
`supplements in liquid
`form
`Cl. 32 beverages,
`namely, soft drinks;
`non-alcoholic and non-
`carbonated drinks
`enhanced with
`vitamins, minerals,
`nutrients, proteins,
`amino acids and/or
`herbs; non-carbonated
`energy or sports drinks;
`all the foregoing goods
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`4,451,535
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`MUSCLE
`MONSTER®
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`4,604,556
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`PUNCH
`MONSTER®
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`4,634,053
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`MONSTER
`ASSAULT®
`
`exclude perishable
`beverage products that
`contain fruit juice or
`soy, whether such
`products are pasteurized
`or not
`
`Cl. 5 vitamin fortified
`beverages
`Cl. 29 dairy-based
`beverages; dairy-based
`energy shakes; energy
`shakes; chocolate energy
`shakes
`Cl. 30 ready to drink
`chocolate-based
`beverages
`
`Cl. 5 nutritional
`supplements in liquid
`form; vitamin fortified
`beverages
`Cl. 32 non-alcoholic
`beverages, namely,
`energy drinks, energy
`drinks flavored with
`juice, fruit-flavored
`drinks, soft drinks,
`sports drinks, all
`enhanced with
`vitamins, minerals,
`nutrients, amino acids
`and/or herbs; all the
`foregoing goods
`exclude perishable
`beverage products that
`contain fruit juice or
`soy, whether such
`products are pasteurized
`or not
`Cl. 5 nutritional
`supplements in liquid
`form; vitamin fortified
`beverages
`Cl. 32 non-alcoholic
`beverages, namely,
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`All classes
`3/18/2013
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`7/10/2013
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`12/17/2013
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`All classes
`1/9/2014
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`11/22/2013
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`9/16/2014
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`All classes
`5/2008
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`11/15/2013
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`11/4/201
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`4,716,750
`
`JUICE
`MONSTER®
`
`3,959,457
`
`JAVA
`MONSTER®
`
`energy drinks, energy
`drinks flavored with
`juice, sports drinks, all
`enhanced with
`vitamins, minerals,
`nutrients, proteins,
`amino acids, and/or
`herbs, but excluding
`perishable beverage
`products that contain
`fruit juice or soy,
`whether such products
`are pasteurized or not
`Cl. 5 nutritional
`supplements in liquid
`form
`Cl. 32 non-alcoholic
`beverages, namely,
`energy drinks and
`drinks enhanced with
`vitamins, minerals,
`nutrients, amino acids
`and/or herbs, but
`excluding perishable
`beverage products that
`contain fruit juice or
`soynon-alcoholic
`beverages, namely,
`energy drinks and
`drinks enhanced with
`vitamins, minerals,
`nutrients, amino acids
`and/or herbs, but
`excluding perishable
`beverage products that
`contain fruit juice or
`soy
`Cl. 32 beverages,
`namely, soft drinks;
`non-carbonated energy
`drinks; non-carbonated
`sports drinks; soft
`drinks and non-
`carbonated energy
`drinks, all enhanced
`with vitamins, minerals,
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`All classes
`6/23/2014
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`2/24/2012
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`4,716,750
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`4/27/2007
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`12/8/2005
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`3,959,457
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`nutrients, amino acids,
`and/or herbs, but
`excluding perishable
`beverage products that
`contain fruit juice or
`soy, whether such
`products are pasteurized
`or not
`Cl. 5 nutritional
`supplements in liquid
`form, but excluding
`perishable beverage
`products that contain
`fruit juice or soy,
`whether such products
`are pasteurized or not
`Cl. 5 nutritional
`supplements
`Cl. 32 non-alcoholic
`beverages, namely,
`energy drinks, drinks
`enhanced with
`vitamins, minerals,
`nutrients, amino acids
`and/or herbs
`Cl. 32 beverages,
`namely, carbonated soft
`drinks, carbonated
`drinks enhanced with
`vitamins, minerals,
`nutrients, amino acids
`and/or herbs,
`carbonated energy or
`sports drinks, fruit juice
`drinks having a juice
`content of 50% or less
`by volume that are shelf
`stable, but excluding
`perishable beverage
`products that contain
`fruit juice or soy,
`whether such products
`are pasteurized or not
`Cl. 25 Clothing,
`namely, tops, shirts, T-
`shirts, hooded shirts,
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`3,044,314
`
`M MONSTER
`ENERGY®
`
`3,852,118
`
`LO-CARB
`MONSTER
`ENERGY ®
`
`3,134,842
`
`M MONSTER
`ENERGY®
`
`5,551,192
`
`MONSTER
`ARMY®
`
`3/27/2002
`
`3/27/2002
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`3,044,314
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`2/13/2009
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`3,852,118
`
`All classes
`8/2003
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`3/27/2002
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`5/7/2003
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`3,134,842
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`11/16/2015
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`8/8/2018
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`Cl. 25
`5/2010
`Cl. 41
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`5/2005
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`10/17/2017
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`12/2/2013
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`1/3/2017
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`5/24/2002
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`4/2/2009
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`1/18/2011
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`sweat shirts, and jackets
`Cl. 41 Providing a web
`site featuring
`entertainment
`information and news
`on athletes; organizing
`and conducting
`educational programs
`and activities in the
`nature of classes,
`workshops, and sports
`competitions for
`athletes in the field of
`athlete development;
`athlete development
`program, namely,
`athlete training and
`mentoring in the field
`of wake, ski, surf,
`snowb