Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA993419
`08/07/2019
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Opposer Information
`
`Name
`
`Joseph J. Norton
`
`Granted to Date
`of previous ex-
`tension
`
`Address
`
`Attorney informa-
`tion
`
`08/07/2019
`
`5973 MERIDIAN BLVD.
`BRIGHTON, MI 48116
`UNITED STATES
`
`ROBERT H. NEWMAN
`LOEB & LOEB LLP
`321 N. CLARK STREET, SUITE 2300
`CHICAGO, IL 60654
`UNITED STATES
`tmlit@loeb.com, trademarks@loeb.com, rnewman@loeb.com,
`mjobs@loeb.com, asandmann@loeb.com
`312-464-3100
`
`Applicant Information
`
`Application No
`
`88177404
`
`Publication date
`
`04/09/2019
`
`Opposition Filing
`Date
`
`Applicant
`
`08/07/2019
`
`connell, gregg
`307 7th Ave
`Ortley Beach, NJ 08751
`UNITED STATES
`
`Opposition Peri-
`od Ends
`
`08/07/2019
`
`Goods/Services Affected by Opposition
`
`Class 005. First Use: 0 First Use In Commerce: 0
`All goods and services in the class are opposed, namely: Insect repellents
`
`Grounds for Opposition
`
`Priority and likelihood of confusion
`
`Trademark Act Section 2(d)
`
`Dilution by blurring
`
`Trademark Act Sections 2 and 43(c)
`
`Marks Cited by Opposer as Basis for Opposition
`
`U.S. Registration
`No.
`
`3759320
`
`Registration Date
`
`03/09/2010
`
`Application Date
`
`02/16/2005
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Word Mark
`
`Design Mark
`
`BUG JUICE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 009. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`[ disposable cameras ]
`Class 016. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`paper banners
`Class 020. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`plastic banners, plastic storage bins
`Class 024. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`cloth banners
`Class 025. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`clothing, namely, t-shirts; hats
`
`U.S. Registration
`No.
`
`3871617
`
`Registration Date
`
`11/02/2010
`
`Word Mark
`
`BUG JUICE
`
`Application Date
`
`11/19/2004
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 009. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`disposable cameras
`Class 016. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`paper banners
`Class 020. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`plastic banners, plastic storage bins
`Class 024. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`cloth banners
`Class 025. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`clothing, namely, t-shirts; hats
`
`U.S. Registration
`No.
`
`3732786
`
`Registration Date
`
`12/29/2009
`
`Word Mark
`
`Design Mark
`
`BUG JUICE
`
`Application Date
`
`11/19/2004
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`NONE
`
`

`

`Goods/Services
`
`Class 032. First use: First Use: 1991/01/01 First Use In Commerce: 1991/01/01
`fruit flavored beverages
`
`U.S. Registration
`No.
`
`3786339
`
`Registration Date
`
`05/04/2010
`
`Word Mark
`
`Design Mark
`
`BUG JUICE
`
`Application Date
`
`11/19/2004
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 032. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`Fruit flavored beverages
`
`U.S. Registration
`No.
`
`3808602
`
`Registration Date
`
`06/22/2010
`
`Word Mark
`
`Design Mark
`
`BUG JUICE
`
`Application Date
`
`06/23/2006
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 030. First use: First Use: 2007/01/01 First Use In Commerce: 2007/01/01
`Candy
`
`

`

`U.S. Registration
`No.
`
`3455247
`
`Registration Date
`
`06/24/2008
`
`Word Mark
`
`Design Mark
`
`BUG JUICE
`
`Application Date
`
`02/23/2005
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 032. First use: First Use: 1994/01/00 First Use In Commerce: 1994/01/00
`fruit flavored beverages
`
`U.S. Registration
`No.
`
`3323848
`
`Registration Date
`
`10/30/2007
`
`Word Mark
`
`Design Mark
`
`BUG JUICE
`
`Application Date
`
`12/23/2004
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`The mark consists of the three-dimensional configuration of a bottle contain-
`ingthe goods with the bottle being roundedat the top below the circular cap and
`the wording BUG JUICE engraved into this upper section of the bottle. The
`
`

`

`middlesection of the bottle is narrower than the top and bottom sections. The
`bottomsection of the bottle is also rounded and the same width as the top sec-
`tion. The bottom of the bottle is indented into the bottle.
`
`Goods/Services
`
`Class 032. First use: First Use: 1997/01/03 First Use In Commerce: 1997/01/03
`fruit flavored beverages
`
`U.S. Registration
`No.
`
`3317139
`
`Registration Date
`
`10/23/2007
`
`Word Mark
`
`Design Mark
`
`LITE BUG JUICE
`
`Application Date
`
`02/23/2005
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 032. First use: First Use: 2003/09/01 First Use In Commerce: 2003/09/01
`fruit flavored beverages
`
`U.S. Registration
`No.
`
`4538067
`
`Registration Date
`
`05/27/2014
`
`Word Mark
`
`Design Mark
`
`BUG JUICE BASH
`
`Application Date
`
`03/22/2011
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 032. First use: First Use: 1992/01/01 First Use In Commerce: 1992/01/01
`Fruit and vegetable flavored beverages
`
`U.S. Registration
`No.
`
`4066741
`
`Registration Date
`
`12/06/2011
`
`Word Mark
`
`BUG JUICE NATURALS
`
`Application Date
`
`04/21/2011
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 032. First use: First Use: 2011/02/14 First Use In Commerce: 2011/02/14
`Fruit and vegetable flavored beverages
`
`U.S. Registration
`No.
`
`4236968
`
`Registration Date
`
`11/06/2012
`
`Word Mark
`
`Design Mark
`
`BUG JUICE SPORT
`
`Application Date
`
`03/14/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 032. First use: First Use: 2011/09/01 First Use In Commerce: 2011/09/01
`Non-alcoholic, non-carbonated, fruit flavored beverages
`
`U.S. Registration
`No.
`
`4645688
`
`Registration Date
`
`11/25/2014
`
`Word Mark
`
`Design Mark
`
`BUG BITE ITCH OUT
`
`Application Date
`
`12/10/2012
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2012/12/05 First Use In Commerce: 2012/12/05
`Inflammatory itch cream
`
`U.S. Registration
`No.
`
`4839681
`
`Registration Date
`
`10/27/2015
`
`Word Mark
`
`Design Mark
`
`BUGBITE
`
`Application Date
`
`09/17/2014
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`The mark consists of the word "bug" appearing in lowercase letters with a blue
`outline and white interior with an imageof a red insect over the circle in the
`lowercase letter "b" adjacent to the word "bite" appearing in lowercase letters in
`blue.
`
`Goods/Services
`
`Class 005. First use: First Use: 2012/12/05 First Use In Commerce: 2012/12/05
`anti-inflammatory itch cream
`
`Attachments
`
`78568371#TMSN.png( bytes )
`78520155#TMSN.png( bytes )
`78520172#TMSN.png( bytes )
`78977943#TMSN.png( bytes )
`78915229#TMSN.png( bytes )
`78573354#TMSN.png( bytes )
`78537703#TMSN.png( bytes )
`78573377#TMSN.png( bytes )
`85273230#TMSN.png( bytes )
`85301456#TMSN.png( bytes )
`85569438#TMSN.png( bytes )
`85798423#TMSN.png( bytes )
`86397194#TMSN.png( bytes )
`Notice of Opposition re GREEN HEAD BUG JUICE.pdf(3729678 bytes )
`
`Signature
`
`/Robert H. Newman/
`
`Name
`
`Date
`
`ROBERT H. NEWMAN
`
`08/07/2019
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`In the matter of Application Serial No. 88/177,404
`Filed on November 1, 2018
`For the mark GREEN HEAD BUG JUICE
`Published in the Official Gazette on April 09, 2019
`
`
`
`Joseph J. Norton,
`
`Opposer,
`
`
`
`v.
`
`
`
`
`Gregg Connell,
`
`Applicant.
`
`
`
`Opposition No.:
`
`
`
`NOTICE OF OPPOSITION
`
`
`Joseph J. Norton (“Opposer”) believes that he will be damaged by registration of the mark
`
`
`
`GREEN HEAD BUG JUICE, as identified in U.S. Trademark Application Serial No. 88/177,404
`
`(the “Application”) filed by Gregg Connell (“Applicant”), and hereby opposes registration of the
`
`Application.
`
`
`
`As grounds for the opposition, Opposer alleges as follows:
`
`A. Opposer and its Prior Rights in the BUG JUICE Marks.
`
`1.
`
`Opposer Joseph J. Norton is a citizen of the United States, residing in Brighton,
`
`Michigan.
`
`2.
`
`Opposer owns several valid, subsisting, uncancelled and unrevoked registrations in
`
`the U.S. Patent and Trademark Office containing or comprising the phrase “BUG JUICE”
`
`(collectively, the “BUG JUICE Marks”), including the following:
`
`

`

`MARK
`
`REG. NO. REG. DATE
`
`BUG JUICE
`
`
`3,759,320
`
`
`March 9, 2010
`
`
`BUG JUICE and
`Design
`
`
`3,871,617
`
`
`November 2, 2010
`
`
`DESCRIPTION OF
`GOODS/SERVICES
`(Int'l Class: 16)
`paper banners
`(Int'l Class: 20)
`plastic banners, plastic storage bins
`(Int'l Class: 24)
`cloth banners
`(Int'l Class: 25)
`clothing, namely, t-shirts; hats
`
`
`(Int'l Class: 09)
`disposable cameras
`(Int'l Class: 16)
`paper banners
`(Int'l Class: 20)
`plastic banners, plastic storage bins
`(Int'l Class: 24)
`cloth banners
`(Int'l Class: 25)
`clothing, namely, t-shirts; hats
`
`
`BUG JUICE and
`Design
`
`
`BUG JUICE and
`Design
`
`
`
`
`
`
`
`
`3,732,786
`
`
`December 29, 2009
`
`
`(Int'l Class: 32)
`fruit flavored beverages
`
`
`3,786,339
`
`
`May 4, 2010
`
`
`(Int'l Class: 32)
`fruit flavored beverages
`
`
`BUG JUICE
`
`
`3,808,602
`
`
`June 22, 2010
`
`
`BUG JUICE and
`Design
`
`
`3,455,247
`
`
`June 24, 2008
`
`
`(Int'l Class: 30)
`candy
`
`
`(Int'l Class: 32)
`fruit flavored beverages
`
`
`
`
`
`2
`
`

`

`MARK
`
`REG. NO. REG. DATE
`
`DESCRIPTION OF
`GOODS/SERVICES
`
`
`
`BUG JUICE and
`Design
`
`
`3,323,848
`
`
`October 30, 2007
`
`
`(Int'l Class: 32)
`fruit flavored beverages
`
`
`
`LITE BUG JUICE
`
`
`3,317,139
`
`
`October 23, 2007
`
`
`BUG JUICE BASH
`
`
`4,538,067
`
`
`May 27, 2014
`
`
`BUG JUICE
`NATURALS
`
`
`4,066,741
`
`
`December 6, 2011
`
`
`BUG JUICE SPORT
`
`
`4,236,968
`
`
`November 6, 2012
`
`
`(Int'l Class: 32)
`fruit flavored beverages
`
`
`(Int'l Class: 32)
`fruit and vegetable flavored
`beverages
`
`
`(Int'l Class: 32)
`fruit and vegetable flavored
`beverages
`
`
`(Int'l Class: 32)
`non-alcoholic, non-carbonated, fruit
`flavored beverages
`
`
`3.
`
`In addition, Opposer owns valid, subsisting, uncancelled and unrevoked
`
`registrations in the U.S. Patent and Trademark Office for BUG BITE ITCH OUT for
`
`“inflammatory itch cream” in International Class 5 (Reg. No. 4,645,688); and BUGBITE (and
`
`Design) for “anti-inflammatory itch cream” in International Class 5 (Reg. No. 4,839,681)
`
`(collectively, with the BUG JUICE Marks, the “Opposer’s Marks”).
`
`
`
`
`3
`
`

`

`4.
`
`Registration certificates and the Trademark Status & Document Retrieval (TSDR)
`
`documents printed from the USPTO website for the Opposer’s Marks identified above are attached
`
`as Exhibit A.
`
`5.
`
`Opposer’s U.S. Registration No. 3,759,320, U.S. Registration No. 3,786,339, U.S.
`
`Registration No. 3,808,602, U.S. Registration No. 3,871,617, U.S. Registration No. 4,066,741,
`
`and U.S. Registration No. 4,236,968 have attained incontestable status.
`
`6.
`
`Opposer does business under the name Bug Juice Brands and produces and
`
`distributes fruit-flavored beverages, as well as candy, clothing, toys, inflammatory itch cream, and
`
`other products under the Opposer’s Marks set forth above.
`
`7.
`
`Opposer has marketed and sold fruit flavored beverages, paper, plastic, and cloth
`
`banners, storage bins, and clothing in interstate commerce in the United States under the trademark
`
`BUG JUICE since at least as early as 1990.
`
`8.
`
`Opposer has expended considerable
`
`time and expense on
`
`the creation,
`
`development, advertising and promotion, and enforcement of the Opposer’s Marks. As a result,
`
`the public has come to know, identify, and recognize a vast array of BUG JUICE products as
`
`originating with or authorized by Opposer.
`
`9.
`
`The goodwill represented by the Opposer’s Marks is a valuable and important asset
`
`of Opposer, and because of this, Opposer exerts strict control over the Opposer’s Marks.
`
`
`
`B. Applicant and its Confusingly Similar Mark.
`
`11.
`
`On information and belief, Applicant is a United States citizen, with an address of
`
`307 7th Ave, Ortley Beach, New Jersey 08751.
`
`
`
`
`4
`
`

`

`12.
`
`On November 1, 2018, notwithstanding Opposer’s prior and senior rights in and to
`
`the
`
`Opposer’s Marks,
`
`Applicant
`
`filed
`
`an
`
`application
`
`for
`
`the mark
`
`GREEN HEAD BUG JUICE in the United States, which was assigned U.S. Application No.
`
`88/177,404.
`
`13.
`
`The goods covered by the Application are “Insect repellents” in International Class
`
`5.
`
`14.
`
`The Application was published in the USPTO’s Official Gazette (Trademarks)
`
`April 9, 2019. This Opposition is timely pursuant to the U.S. Trademark Trial & Appeal Board’s
`
`May 9, 2019 order allowing Opposer until August 7, 2019 to file its Notice of Opposition.
`
`
`
`C. Opposer Will Be Harmed If the Application Registers.
`
`15.
`
`Applicant’s filing date, November 1, 2018, is more almost three decades after
`
`Opposer’s first use of its BUG JUICE mark.
`
`16.
`
`Applicant’s mark is confusingly similar in terms of sight, sound, meaning, and
`
`commercial impression to each of the marks in the family of BUG JUICE Marks, prominently
`
`sharing the same term “BUG JUICE.”
`
`17.
`
`The goods marketed under Opposer’s Marks are commonly consumed or used in
`
`connection with outdoor activities and at summer camp. The goods for which Applicant seeks
`
`registration of its Application, namely insect repellent, is often used in connection with those same
`
`activities.
`
`18.
`
`On information and belief, Opposer’s products under the Opposer’s Marks are
`
`marketed to and provided through the same channels of trade as Applicant’s goods.
`
`
`
`
`5
`
`

`

`19.
`
`Applicant’s applied-for mark GREEN HEAD BUG JUICE is confusingly similar
`
`to Opposer’s prior-used and registered BUG JUICE Marks, and therefore, if Applicant’s mark is
`
`allowed to register in connection with the goods covered by the Application, it would likely cause
`
`confusion and mistake among consumers concerning the origin, source, ownership, or sponsorship
`
`of Applicant’s goods in violation of 15 U.S.C. § 1052(d).
`
`20.
`
`In view of the strength of Opposer’s BUG JUICE Marks, the duration and extent
`
`of Opposer’s use and advertising of its BUG JUICE Marks, the nationwide use of Opposer’s BUG
`
`JUICE Marks, and the degree of recognition of Opposer’s BUG JUICE Marks, Opposer’s BUG
`
`JUICE Marks have become famous throughout the United States. Opposer’s BUG JUICE Marks
`
`were famous prior to the filing date of the Application. Given Opposer’s national fame and renown,
`
`Applicant’s GREEN HEAD BUG JUICE Application is dilutive of, and will continue to dilute,
`
`the distinctive quality of Opposer’s BUG JUICE Marks in violation of 15 U.S.C. §§ 1125(c) and
`
`1063(a). Accordingly, Opposer will be irreparably damaged by registration of Applicant’s applied-
`
`for mark GREEN HEAD BUG JUICE.
`
`21.
`
`Further, deficiencies or faults in the quality of Applicant’s goods covered by the
`
`Application are likely to reflect negatively upon and seriously injure the reputation which Opposer
`
`has established for its products and marketed under Opposer’s Marks. This confusion is likely to
`
`result in loss of revenues to Opposer and damage to its reputation.
`
`22.
`
`For these reasons, registration of the Application is contrary to the provisions of
`
`Section 2 and 43 of the Lanham Act, 15 U.S.C. § 1052, and Opposer would be damaged thereby.
`
`23.
`
`In order to protect the public against confusion and deceit, and to protect the BUG
`
`JUICE Marks from infringement, dilution, and unfair competition, registration of Applicant’s
`
`
`
`
`6
`
`

`

`GREEN HEAD BUG JUICE Application should be refused under Sections 2(d), 43(c)(1) and 13
`
`of the Lanham Act, 15 U.S.C. §§ 1052(d) and 1063.
`
`
`
`WHEREFORE, Opposer respectfully requests that said Application Serial No.
`
`88/177,404 be rejected, that no registration be issued thereon to Applicant, that this Opposition be
`
`sustained in favor of Opposer and that the Trademark Trial and Appeal Board grant such other and
`
`further relief as it deems just and appropriate.
`
`The requisite filing fee prescribed by 37 C.F.R. § 2.6(a)(17) should be charged to Deposit
`
`Account No. 502876. If there are any additional fees due in connection with this Notice of
`
`Opposition, they should also be charged to Deposit Account No. 502876, and any excess fees
`
`should be credited to the same.
`
`All correspondence relating to this matter should be directed to the undersigned attorneys
`
`for Opposer.
`
`
`
`Dated: August 7, 2019
`
`Respectfully submitted,
`
`
`
`By: __/Robert H. Newman/_____________
`
`Robert H. Newman
`Loeb & Loeb LLP
`321 N. Clark Street, Suite 2300
`Chicago, IL 60654
`T: 312.464.3100
`F: 312.464.3111
`ChicagoPTO@loeb.com
`
`Attorney for Opposer
`Joseph J. Norton
`
`
`
`
`7
`
`

`

`
`
`
`
`
`
`
`
`
`EXHIBIT A
`EXHIBIT A
`
`

`

`$1“an étatw of gun”,
`mutter: étatea' 39mm anti flirahemark @ffine
`It}?
`
`BUG IUICE
`
`I. (UNITED STATES INDIVIDUAL)
`Reg. No_ 3,759,320 NORTON, JOSEPI
`Registered Mar. 9, 2010 SUITE 4
`7743 GRAND RIVER
`
`
`
`BRIGHTON, M 48114
`
`
`
`Int. Cls.: 9, 16, 20, 24,
`and 25 FOR: DISPOSABLE CAMERAS, DI CLASS 9 (US. CLS. 21 , 23, 26, 36 AND 38).
`
`{C'31-1-199 .
`FIRST USE 1-1-1990', IN CONVIE
`TRADEMARK
`
`PRINCIPAL REGISTER FOR: PAP4R BANN *RS, IN CLASS 16 (US. CLS. 2, 5, 22, 23, 29, 37, 38 AND 50).
`
`
`
`
`
`
`FIRST USE 1—1—1990', IN CONVIE
`
`{C'31—1—199'.
`
`FOR: PLASTIC BA NERS, PLASTIC STORAG:
`32 AND 50).
`
`3 BINS, IN CLASS 20 (US. CLS. 2, 13, 22, 25,
`
`
`{C'31-1-199 .
`FIRST USE 1-1-1990', IN CONVIE
`
`SS 24 (US. CLS. 42 AND 50).
`
`2C'31-1-199 .
`
`
`
`
`
`
`
`
`
`
`FOR: CLOTH BANNERS, IN CLA
`
`FIRST USE 1-1-1990', IN CONVIE
`
`FIRST USE 1-1-1990', IN CONVIE
`
`
`
`FOR: CLOTHING, NAMELY, T—SPTRTS; HATS,
`
`IN CLASS 25 (US. CLS. 22 ANT) 39).
`
`{C'31-1-199 .
`
`
`THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR-
`TICLLAR FON T, STYLE, SIZE, OR COLOR.
`
`
`
`OWI\.:R OF US. REG. NO. 2,202,350.
`
`Director ofme United SIaIeS l’ulem and Trademark Office
`
`SN 78-568371, FILED 2-16-2005.
`
`

`

`
`
`Reg. No. 3,759,320 HEATHER THOMPSON, EXAMININGATTORNEY
`
`Page: 2 /RN # 3,759,320
`
`

`

`
`
`Reg. No, 3,871,617
`
`NORTON, JOSERI I. (UNITED STATES INDIVIDUAL)
`SUITE 4
`
`Registered NOV. 2, 2010 7743 GRAND RIVER
`
`
`BRIGHTON, 1V1 4S114
`
`FOR: DISPOSABLE CAMERAS, I\I CLASS 9 (US. CLS. 21, 23, 26, 36AND 38).
`
`FIRST USE 1—1—1990, IN CONVIE 2C: 1—1—1990.
`
`
`
`FOR: PAP 4R BANN *RS, IN CLASS 16 (US. CLS. 2, 5, 22, 23, 29. 37, 38 AND 50).
`
`FIRST USE 1—1—1990, IN CONME2C71—1—199'.
`
`
`
`
`
`
`FOR: PLASTIC BA NERS, PLASTIC STORAGE BINS, IN CLASS 20 (US. CLS. 2, 13, 22, 25,
`32 AND 50).
`
`
`F RST USE 1-1-1990; IN CONVIEQCE 1-1-199 .
`
`FOR: CLOTH BANNERS, IN CLASS 24 (US. CLS. 42 AND 50).
`
`F RST USE 1-1-1990; IN COIVVIEQC'7 1-1-199 .
`
`
`
`
`
`Int. Cls.: 9, 16, 20, 24,
`and 25
`
`TRADEMARK
`
`PRINCIPAL REGISTER
`
`
`
`Director ofme United Swles l’ulem and Trademark Office
`
`
`
`
`
`FOR: CLOTHING, NAMELY, T—SLIRTS; HATS, IN CLASS 25 (US. CLS. 22 AND 39).
`
`F RST USE 1-1-1990; IN CONVIEQCE 1-1-199 .
`
`
`
`
`OWNER OF US. REG. I\O. 2,202,350.
`
`S\I 78—520,155, FILED l —l9—2004.
`
`
`
`HEATHER THOMPSON. EXAMINING ATTORNEY
`
`

`

`
`
`3P} .I. (UNITED STATES INDIVIDUAL)
`
`
`
`
`
`Reg. No. 3,732,786 NORTON,JOSi
`Registered Dee. 29, 2009 SUITE 4
`7743 GRAND RIVER
`BRIGHTOI\, M 48114
`
`
`b LAVOR *DB
`*VERAGES, IN CLASS 32 (US. CLS. 45, 46 AND 48).
`
`FOR: FRUI
`
`Int. Cl.: 32
`
`TRADEMARK FIRST USE 1—1—1991, 1N COMMERCE 1—1—1991.
`PRlN CIPAL REGISTER
`
`OWNER OF US. REG. NO. 2,202,350.
`
`
`
`SN 78—520,172, FILED 11—19—2004.
`
`I
`
`JACQ JELINE A. LAVINE, EXAIVHNING ATTORNEY
`
`
`
`Director ofme United Shuts l’ulem and Trademark Office
`
`

`

`
`
`NORTON, JOSEPH J. (UNITED STATES INDIVIDUAL)
`7743 GRAND RIVER, SUITE 4
`BRIGHTON, M 48114
`
`
`
`
`FOR: FRUTI ILAVOR *D B *VERAGES, IN CLASS 32 (U.S. CLS. 45, 46 AND 48).
`
`
`
`
`F RST USE 1-1-1990; IN COMIVIERCE 1-1-1990.
`
`OWNER OF US. RHG. No. 2,202,350.
`
`SEC. 21:17)AS TO BUG JU'CE.
`
` S\I 78-977,943, FILED 11-19-2004.
`
`
`
`HEATHER THOMPSON, EXAMINING ATTORNEY
`
`Reg. No. 3,786,339
`
`Registered May 4, 2010
`
`Int. CL: 32
`
`TRADEMARK
`
`PRINCIPAL REGISTER
`
`
`
`Director ofme United SIaIes l’ulem and I'rademurk Office
`
`

`

`$1“an étatw of gun”,
`mutter: étatea' iBatent anti flirahemark @ffine
`It}?
`
`BUG IUICE
`
`Reg. No, 3,808,602
`
`NORTON, JOSERI J. (UNITED STATES INDIVIDUAL)
`SUITE 2
`
`Registered June 22, 2010 7701 GRAND RIVER
`
`
`BRIGHTON, [V] 48114
`
`lnt. CL: 30
`
`TRADEMARK
`
`PRINCIPAL REGISTER
`
`FOR: CANDY, IN CLASS 30 (US. CL. 46).
`
`
`FIRST USE 1-1-2007; IN COMMERCE 1-1-2007.
`
`THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR-
`TICULAR FONT. STYLE SIZE, OR COLOR.
`
`SN 78-915229, FILED 6-23-2006.
`
`I
`
`
`ELISSA GARBER KON. EXAMINING ATTORNEY
`
`
`
`Director ofme United SIaIeS l’ulem and Trademark Office
`
`

`

`Int. CL: 32
`
`Prior U.S. Cls.: 45, 46, and 48
`
`United States Patent and Trademark Office
`
`Reg. No. 3,455,247
`Registered June 24, 2008
`
`TRADEMARK
`PRINCIPAL REGISTER
`
`
`
`NORTON, JOSEPH J. (UNITED STATES INDIVI-
`DUAL)
`770 GRAND RIVER, #2
`BRIGHTON, MI 48114
`
`OWNER OE U.S. REG. NO. 2,202,350.
`
`..
`H
`SEC. 2_a=) AS TO BUG JUICE .
`
`3, E81; 51531531133315 BEVERAGES’ IN CLASS
`
`SN 78-573,354, FILED 2-23-2005.
`
`FIRST USE 1-0-1994; IN COMMERCE 1-0-1994.
`
`HEATHER THOMPSON: EXAMINTNG ATTORNEY
`
`

`

`Int. CL: 32
`
`Prior U.S. Cls.: 45, 46 and 48
`
`United States Patent and Trademark Office
`
`Reg. No. 3,323,848
`Registered Oct. 30, 2007
`
`TRADEMARK
`PRINCIPAL REGISTER
`
`
`
`NORTON, JOSEPH J. (UNITED STATES INDIVI-
`DUAL)
`SUITE 4
`7743 GRAND RIVER
`BRIGHTON. MI 48114
`
`FOR: FRUIT FLAVORED BEVERAGES, IN CLASS
`32 (US. CLS. 45, 46 AND 48).
`
`FIRST USE 1-3-1997; IN COMMERCE 1-3-1997.
`
`ROUNDED AT THE TOP BELOW THE CIRCULAR
`CAP AND THE WORDING BUG JUICE ENGRAVED
`INTO THIS UPPER SECTION OF THE BOTTLE. THE
`MIDDLE SECTION OF THE BOTTLE IS NARROW-
`ER THAN THE TOP AND BOTTOM SECTIONS. THE
`BOTTOM SECTION OF THE BOTTLE IS ALSO
`ROUNDED AND THE SAME WIDTH AS THE TOP
`SECTION. THE BOTTOM OF THE BOTTLE IS
`INDENTED INTO THE BOTTLE.
`
`OWNER OF US. REG. NO. 2,202,350.
`
`SEC. 2(F).
`
`THE MARK CONSISTS OF THE THREE-DIMEN-
`SIONAL CONFIGURATION OF A BOTTLE CON-
`TAINING THE GOODS WITH THE BOTTLE BEING
`
`SER. NO. 78-537,703, FILED 12.23-2004.
`
`HEATHER THOMPSON, EXAMINTNG ATTORNEY
`
`

`

`Int. CL: 32
`
`Prior U.S. Cls.: 45, 46 and 48
`
`United States Patent and Trademark Office
`
`Reg. No. 3,317,139
`Registered Oct. 23, 2007
`
`TRADEMARK
`PRINCIPAL REGISTER
`
`LITE BUG JUICE
`
`NORTON. JOSEPH J. (UNITED STATES INDIVI-
`DUAL)
`
`#2
`770 GRAND RIVER
`BRIGHTON, MI 48114
`
`FOR: FRUIT FLAVORED BEVERAGES, IN CLASS
`32 (U.S. CLS. 45, 46 AND 48).
`
`FIRST USE 9-1-2003; IN COMMERCE 9-1-2003.
`
`THE MARK CONSISTS OF STANDARD CHAR-
`ACTERS WITHOUT CLAIM TO ANY PARTICULAR
`FONT, STYLE, SIZE, OR COLOR.
`
`OWNER OF U.S. REG. NO. 2,202,350.
`
`NO CLAIM IS MADE TO THE EXCLUSIVE
`RIGHT TO USE LITE, APART FROM THE MARK
`AS SHOWN.
`
`SEC. 2@) BUG JUICE.
`
`SER. NO. 78-573,377, FILED 2-23-2005.
`
`HEATHER THOMPSON, EXAMINING ATTORNEY
`
`

`

`BUG JUICE BASH
`
`Reg. No, 4,538,067
`
`NORTON, JOSEPH J. (UNITED STATES INDIVIDUAL)
`SUITE 2
`
`Registered May 27, 2014 7701GRAND RIVER
`BRIGHTON, MI 48114
`
`Int. CL: 32
`
`TRADEIVIARK
`
`PRINCIPAL REGISTER
`
`EOR: ERUII‘ AND VEGETABLE IEAVORED BEVERAGES, IN CLASS 32 (ES. CLS. 45, 46
`AND 48).
`
`FIRST USE 1-1-1992; IN COMMERCE 1-1-1992.
`
`THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR-
`TICULAR FONT, STYLE, SIZE, OR COLOR.
`
`SEC. 2(F) AS TO "BUG JUICE".
`
`OWNER OF U.S. REG. NOS. 3,329,158, 3,786,339, AND OTHERS.
`
`SN SSS-273,230, FILED 3-22-2011.
`
`.IA SON TURNER, EXAMINING ATTORNEY
`
`
`
`Deputy Director of the United States
`Patent and Trademark Office
`
`

`

`BUG JUICE NATURALS
`
`Reg. No, 4,066,741
`
`JOSEPH J. NORTON (UNITED STATES INDIVIDUAL)
`7701 GRAND RIVER
`
`Registered Dec. 6, 2011 SUITE 2
`BRIGHTON, MI 48114
`
`EUR: FRUIT AND VEGETABLE ILAVORED BEVERAGES, 1N CLASS 32 (US. CLS. 45, 46
`AND 48).
`
`FIRST USE 2—14—201 1, IN COMMERCE 2-14-2011.
`
`THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR-
`TICULAR FONT, STYLE, SIZE, OR COLOR.
`
`OWNER OF US. REG. NOS. 3,317,139, 3,786,339 AND OTHERS.
`
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NATURALS", APART FROM
`THE MARK AS SHOWN.
`
`SEC. 2(F) AS TO "BUG JUICE".
`
`SER. NO. 85-301,456, FILED 4-21-2011.
`
`ZHALEH DELANEY, EXAMINING ATTORNEY
`
`Int. CL: 32
`
`TRADEIVIARK
`
`PRINCIPAL REGISTER
`
`
`
`Director Othe Unized States Patent and Trademark Office
`
`

`

`BUG JUICE SPORT
`
`Reg. No, 4,236,968
`
`NORTON, JOSEPH J. (UNITED STATES INDIVIDUAL)
`SUITE 2
`
`Registered NOV. 6, 2012 7701 GRAND RIVER
`BRIGHTON, MI 48114
`
`Int. Cl.: 32
`
`TRADEIVIARK
`
`PRINCIPAL REGISTER
`
`FOR: N ON ALCOHOLIC, N ON -CARBONATED, FRUIT FLAVOREI) BEVERAGES, IN CLASS
`32 (US. CLS. 45, 46 AND 48).
`
`FIRST USE 9-1-2011; IN COMMERCE 9-1-2011.
`
`THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR-
`TICULAR FONT, STYLE, SIZE, OR COLOR.
`
`OWNER OF US. REG. NOS. 3,455,247 AND 3,786,339.
`
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SPORT", APART IROM THE
`MARK AS SHOWN.
`
`SEC. 20?).
`
`SER. NO. 85-569,438, FILED 3—14—2012.
`
`KIM SAITO, EXAMINING ATTORNEY
`
`
`
`Director 0me Unized States Patent and Trademark Office
`
`

`

`$1“an étatm of gun”,
`mutter: étatw‘ iBatent anti flirahemark @ffine
`It}?
`
`BUG BITE ITCH OUT
`
`Reg. No, 4,645,688
`
`NORTON, JOSEPH J. (UNITED STATES INDIVIDUAL)
`SUITE 2
`
`Registered NOV. 25, 2014 7701 GRAND RIVER
`BRIGHTON, MI 48114
`
`Int. CL: 5
`
`FOR: INFLAMMATORY ITCH CREAM, IN CLASS 5 (U.S. CLS. 6, 18, 44, 46, 51 AND 52).
`
`TRADER/LARK
`
`FIRST USE 12-5-2012; IN COMMERCE 12-5-2012.
`
`THF, MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR—
`TICULAR FONT, STYLE, SIZE, OR COLOR.
`
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BUG BITE ITCH", APART
`FROM THE MARK AS SHOWN.
`
`
`
`SN 85—798,423, HLED 12—10—2012.
`
`ODESSA BIBBINS, EXAMINING ATTORNEY
`
`PRINCIPAL REGISTER
`
`
`
`Deputy Director of the United States
`Patent and Trademark Office
`
`

`

`
`
`Reg. No. 4,839,681
`
`Registered Oct. 27, 2015
`
`NORTON, JOSEPH J. (LNITED STATES INDIVIDUAL)
`SUITE 2
`7701 GRAND RIVER
`BRIGHTON, MI 48114
`
`FOR: AN’I’I—INI—‘LAMMA’I’ORY I'ICH CREAM, IN CLASS 5 (us. CLS. 6, 18, 44, 46, 51 AND
`52).
`
`FIRST USE 12-5-2012, IN COMMERCE 12-5-2012,
`
`OWNER OF US, REG, NO. 4,645,688.
`
`THE COLOR(S) BLUE, WHITEAND RED IS/ARE CLAIMEDAS A FEATURE OF THE MARK.
`
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BUGBITE", APART FROM
`THE MARK AS SHOW N,
`
`THE MARK CONSISTS OF TIIE WORD "BUG" APPEARING IN LOWERCASE LETTERS
`WITH A BLUE OUTLINE AND WHITE INTERIOR WITH AN IMAGE OF A RED INSECT
`OVER THE CIRCLE IN THE LOWERCASE LETTER "B" ADJACENT TO THE WORD "BITE"
`APPEARING IN LOWERCASE LETTERS IN BLUE.
`
`SER. NO. 86—397,194, FILED 9—17—2014.
`
`JERI I, FICKES, EXAMINING ATTORNEY
`
`Int. Cl.: 5
`
`TRADEMARK
`
`PRINCIPAL REGISTER
`
`
`
`Director of the United States
`Patent and Trademark Office
`
`

`

`Generated on: This page was generated by TSDR on 2019-08-07 13:43:26 EDT
`
`Mark: BUG JUICE
`
`US Serial Number: 78568371
`
`US Registration
`Number:
`
`3759320
`
`Register: Principal
`
`Mark Type: Trademark
`
`Application Filing
`Date:
`
`Feb. 16, 2005
`
`Registration Date: Mar. 09, 2010
`
`Status: A partial Sections 8 and 15 combined declaration has been accepted and acknowledged.
`
`Status Date: May 12, 2016
`
`Publication Date: Aug. 22, 2006
`
` 
`
`Mark Literal
`Elements:
`
`BUG JUICE
`
`Notice of
`Allowance Date:
`
`Nov. 14, 2006
`
`Mark Information
`
`Standard Character
`Claim:
`
`Mark Drawing
`Type:
`
`Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
`
`4 - STANDARD CHARACTER MARK
`
`Related Properties Information
`
`Claimed Ownership
`of US
`Registrations:
`
`2202350
`
`Goods and Services
`
`Note:
`The following symbols indicate that the registrant/owner has amended the goods/services:
`Brackets [..] indicate deleted goods/services;
`Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
`Asterisks *..* identify additional (new) wording in the goods/services.
`
`For: [ disposable cameras ]
`
`International
`Class(es):
`
`009 - Primary Class
`
`Class Status: SECTION 8 - CANCELLED
`
`Basis: 1(a)
`
`First Use: Jan. 01, 1990
`
`For: paper banners
`
`International
`Class(es):
`
`016 - Primary Class
`
`Class Status: ACTIVE
`
`Basis: 1(a)
`
`U.S Class(es): 021, 023, 026, 036, 038
`
`Use in Commerce: Jan. 01, 1990
`
`U.S Class(es): 002, 005, 022, 023, 029, 037, 038, 050
`
`First Use: Jan. 01, 1990
`
`Use in Commerce: Jan. 01, 1990
`
`

`

`For: plastic banners, plastic storage bins
`
`International
`Class(es):
`
`020 - Primary Class
`
`Class Status: ACTIVE
`
`Basis: 1(a)
`
`U.S Class(es): 002, 013, 022, 025, 032, 050
`
`First Use: Jan. 01, 1990
`
`Use in Commerce: Jan. 01, 1990
`
`For: cloth banners
`
`International
`Class(es):
`
`024 - Primary Class
`
`Class Status: ACTIVE
`
`Basis: 1(a)
`
`U.S Class(es): 042, 050
`
`First Use: Jan. 01, 1990
`
`Use in Commerce: Jan. 01, 1990
`
`For: clothing, namely, t-shirts; hats
`
`International
`Class(es):
`
`025 - Primary Class
`
`Class Status: ACTIVE
`
`Basis: 1(a)
`
`U.S Class(es): 022, 039
`
`First Use: Jan. 01, 1990
`
`Use in Commerce: Jan. 01, 1990
`
`Basis Information (Case Level)
`
`Filed Use: No
`
`Filed ITU: Yes
`
`Filed 44D: No
`
`Filed 44E: No
`
`Filed 66A: No
`
`Currently Use: Yes
`
`Currently ITU: No
`
`Currently 44D: No
`
`Currently 44E: No
`
`Currently 66A: No
`
`Amended Use: No
`
`Amended ITU: No
`
`Amended 44D: No
`
`Amended 44E: No
`
`Filed No Basis: No
`
`Currently No Basis: No
`
`Current Owner(s) Information
`
`Owner Name: Norton, Joseph J.
`
`Owner Address: 5973 Meridian Blvd.
`Brighton, MICHIGAN 48116
`UNITED STATES
`
`Legal Entity Type: INDIVIDUAL
`
`Citizenship: UNITED STATES
`
`Attorney/Correspondence Information
`
`Attorney Name: Robert H. Newman
`
`Docket Number: 230897-00013
`
`Attorney of Record
`
`Attorney Primary
`Email Address:
`
`trademarks@loeb.com
`
`Correspondent
`Name/Address:
`
`Robert H. Newman
`Loeb & Loeb LLP
`321 N. Clark Street, Suite 2300
`Chicago, ILLINOIS 60654
`UNITED STATES
`
`Attorney Email
`Authorized:
`
`Yes
`
`Correspondent
`
`Phone: 312-464-3100
`
`Fax: 312-464-3111
`
`Correspondent e-
`mail:
`
`trademarks@loeb.com rnewman@loeb.com mjob
`s@loeb.com asandmann@loeb.com
`
`Correspondent e-
`mail Authorized:
`
`Yes
`
`Domestic Representative - Not Found
`Prosecution History
`
`Date
`
`Description
`
`Proceeding
`Number
`
`

`

`May 28, 2019
`
`ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
`
`May 28, 2019
`
`TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
`
`Mar. 09, 2019
`
`COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
`
`Apr. 10, 2018
`
`APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
`
`Apr. 10, 2018
`
`TEAS CHANGE OF OWNER ADDRESS RECEIVED
`
`May 12, 2016
`
`NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
`
`May 12, 2016
`
`REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
`
`May 12, 2016
`
`CASE ASSIGNED TO POST REGISTRATION PARALEGAL
`
`Mar. 08, 2016
`
`TEAS SECTION 8 & 15 RECEIVED
`
`Mar. 09, 2015
`
`COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
`
`Aug. 27, 2014
`
`ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
`
`Aug. 27, 2014
`
`TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
`
`Mar. 09, 2010
`
`REGISTERED-PRINCIPAL REGISTER
`
`Feb. 04, 2010
`
`LAW OFFICE REGISTRATION REVIEW COMPLETED
`
`Feb. 04, 2010
`
`ASSIGNED TO LIE
`
`Jan. 12, 2010
`
`ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
`
`Dec. 22, 2009
`
`STATEMENT OF USE PROCESSING COMPLETE
`
`Nov. 14, 2009
`
`USE AMENDMENT FILED
`
`Dec. 18, 2009
`
`CASE ASSIGNED TO INTENT TO USE PARALEGAL
`
`Nov. 16, 2009
`
`TEAS STATEMENT OF USE RECEIVED
`
`May 14, 2009
`
`EXTENSION 5 GRANTED
`
`May 14, 2009
`
`EXTENSION 5 FILED
`
`May 14, 2009
`
`TEAS EXTENSION RECEIVED
`
`Nov. 14, 2008
`
`EXTENSION 4 GRANTED
`
`Nov. 14, 2008
`
`EXTENSION 4 FILED
`
`Nov. 14, 2008
`
`TEAS EXTENSION RECEIVED
`
`May 14, 2008
`
`EXTENSION 3 GRANTED
`
`88888
`
`64591
`
`64591
`
`76539
`
`76539
`
`76538
`
`76538
`
`76538
`
`98765
`
`98765
`
`98765
`
`98765
`
`98765
`
`98765
`
`May 14, 2008
`
`EXTENSION 3 FILED
`
`May 14, 2008
`
`TEAS EXTENSION RECEIVED
`
`Nov. 14, 2007
`
`EXTENSION 2 GRANTED
`
`Nov. 14, 2007
`
`EXTENSION 2 FILED
`
`Nov. 14, 2007
`
`TEAS EXTENSION RECEIVED
`
`May 14, 2007
`
`EXTENSION 1 GRANTED
`
`May 14, 2007
`
`EXTENSION 1 FILED
`
`May 14, 2007
`
`TEAS EXTENSION RECEIVED
`
`Nov. 14, 2006
`
`NOA MAILED - SOU REQUIRED FROM APPLICANT
`
`Aug. 22, 2006
`
`PUBLISHED FOR OPPOSITION
`
`Aug. 02, 2006
`
`NOTICE OF PUBLICATION
`
`Jul. 03, 2006
`
`LAW OFFICE PUBLICATION REVIEW COMPLETED
`
`Jun. 23, 2006
`
`ASSIGNED TO LIE
`
`Jun. 12, 2006
`
`APPROVED FOR PUB - PRINCIPAL REGISTER
`
`Jun. 06, 2006
`
`AMENDMENT FROM APPLICANT ENTERED
`
`May 10, 2006
`
`CORRESPONDENCE RECEIVED IN LAW OFFICE
`
`May 10, 2006
`
`PAPER RECEIVED
`
`Jan. 31, 2006
`
`LETTER OF SUSPENSION E-MAILED
`
`Jan. 31, 2006
`
`SUSPENSION LETTER WRITTEN
`
`Jan. 18, 2006
`
`AMENDMENT FROM APPLICANT ENTERED
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`Dec. 28, 2005
`
`CORRESPONDENCE RECEIVED IN LAW OFFICE
`
`Dec. 28, 2005
`
`PAPER RECEIVED
`
`Jun. 27, 2005
`
`NON-FINAL ACTION E-MAILED
`
`Jun. 27, 2005
`
`NON-FINAL ACTION WRITTEN
`
`Jun. 24, 2005
`
`ASSIGNED TO EXAMINER
`
`Feb. 28, 2005
`
`NEW APPLICATION ENTERED IN TRAM
`Maintenance Filings or Post Regi