Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA790073
`12/19/2016
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Opposer Information
`
`Name
`
`Shurfine Foods, Inc.
`
`Granted to Date
`of previous ex-
`tension
`
`Address
`
`Attorney informa-
`tion
`
`12/18/2016
`
`6700 SW Sandburg St
`Portland, OR 97223
`UNITED STATES
`
`Sheila Fox Morrison
`Davis Wright Tremaine LLP
`1300 S.W. 5th Avenue, Suite 2400
`Portland, OR 97201
`UNITED STATES
`sheilafoxmorrison@dwt.com, allicondra@dwt.com, sandilyn@dwt.com
`Phone:(503) 241-2300
`
`Applicant Information
`
`Application No
`
`86649948
`
`Publication date
`
`06/21/2016
`
`Opposition Filing
`Date
`
`Applicant
`
`12/19/2016
`
`SUREMEAL LLC
`7614 Crescendo Ct
`Houston, TX 77040
`UNITED STATES
`
`Opposition Peri-
`od Ends
`
`12/18/2016
`
`Goods/Services Affected by Opposition
`
`Class 005. First Use: 2015/01/01 First Use In Commerce: 2015/01/01
`All goods and services in the class are opposed, namely: Liquid and powder protein based dietary-
`and nutritional supplement and meal replacement shakes for the purpose of strengthening the im-
`mune system
`
`Grounds for Opposition
`
`Priority and likelihood of confusion
`
`Trademark Act Section 2(d)
`
`Marks Cited by Opposer as Basis for Opposition
`
`U.S. Registration
`No.
`
`1134376
`
`Registration Date
`
`05/06/1980
`
`Word Mark
`
`SHURFINE
`
`Application Date
`
`09/10/1976
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 001. First use: First Use: 1975/08/00 First Use In Commerce: 1975/08/00
`SUGAR SUBSTITUTE
`Class 002. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`[FOOD COLORING]
`Class 003. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`[ AFTER SHAVE LOTION, ] HOUSEHOLD AMMONIA, [ BABY OIL, BABY
`POWDER, BATH OIL, ]HOUSEHOLD BLEACH, [ CREAM RINSE, ] FABRIC
`SOFTENER, [ HAND LOTION; ] LIQUID ANDDRY DETERGENTS, PRINCIP-
`ALLY FOR HOUSEHOLD USE; MOUTHWASH, NAIL POLISH REMOVER,
`WINDOW CLEANERS, HAIR SHAMPOO, SKIN CARELOTION, [ SPRAY
`STARCH, TOOTHPASTE ]
`Class 004. First use: First Use: 1974/00/00 First Use In Commerce: 1974/00/00
`CHARCOAL BRIQUETS, CHARCOAL LIGHTER FLUID
`Class 005. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`[ ASPIRIN, ] DISINFECTANT SPRAY [, PETROLEUM JELLY, VITAMINS, VIT-
`AMIN AND MINERAL COMBINATION ]
`Class 006. First use: First Use: 1973/00/00 First Use In Commerce: 1973/00/00
`ALUMINUM FOIL
`Class 016. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`PAPER NAPKINS, TOILET PAPER, PLASTIC WRAP, FACIAL TISSUES, PA-
`PER TOWELS
`Class 021. First use: First Use: 1973/00/00 First Use In Commerce: 1973/00/00
`NON-WOVEN CLEANING CLOTHS, SPONGES [, TOOTHBRUSHES ]
`Class 022. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`PLASTIC GARBAGE BAGS, PLASTIC SANDWICH BAGS, PLASTIC STOR-
`AGE BAGS, PLASTIC TRASH CAN LINERS, PLASTIC WASTE BASKET
`LINERS
`Class 029. First use: First Use: 1973/00/00 First Use In Commerce: 1973/00/00
`BACON, BEEF STEW, BUTTER, CANNED FRUITS, AND VEGETABLES,
`CHILI, CANNED SOUPS, CORN OIL, COTTAGE CHEESE, DRIED BEANS,
`DRIED MILK, DRIED PEAS, WHOLE [AND SPLIT DRIED] EGGS, EVAPOR-
`ATED MILK, FLUID MILK,FRANKFURTERS, FROZEN FRUITS AND VEGET-
`ABLES, FROZEN FISH, GRATED CHEESE, HAM, INSTANT MASHED
`POTATO FLAKES, HASH, INSTANT MILK, INSTANT SOUP MIXES, JELLIES,
`LUNCHEON MEATS, MARGARINE, MAYONNAISE, OLIVE OIL, PACKAGED
`
`

`

`CHEESE, PEANUT BUTTER, PICKLES, PIMENTO, POTATO CHIPS, POTTED
`MEAT, PRESERVES, ROASTED NUTS, SALAD DRESSING, SALMON, SAND-
`WICH SPREAD, SAUSAGES, SHORTENING, TUNA, TURKEYS, VEGETABLE
`OIL, TOMATO PUREE, TOMATO PASTE, DAIRY AND NONDAIRY BASED
`WHIPPED TOPPINGS
`Class 030. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`BREAD, BROWN and SERVE ROLLS, BISCUIT MIX, CANDIED CAKE DEC-
`ORATIONS, CAKE MIXES, COFFEE; CONFECTIONS-NAMELY, HARD
`CANDY, CHOCOLATE BITS AND JELLIES; COOKIES, CORNBREAD, CORN
`MEAL, CORNMUFFIN MIX, CRACKERS, CATSUP, CHILI SAUCE, DONUTS,
`DRIED BARLEY, ENGLISH MUFFINS, FLAVORING EXTRACTS, FLOUR,
`FROSTING MIX, FROZEN PIZZA, HAMBURGER AND HOT DOG ROLLS, ICE
`CREAM, ICE MILK, INSTANT MILK, INSTANT COFFEE, MUSTARD, PAN-
`CAKE MIX, PASTA PIE CRUST MIX, [POPPED POPCORN,] PRETZELS,
`PUFFED WHEAT CEREAL, RICE, SALT, SHERBERT, SUGAR, SPICES, TA-
`BLE SYRUP, RELISH, MACARONIAND CHEESE DINNER, A MIX COM-
`POSED PRIMARILY OF SEASONINGS, SPICES, AND DICED POTATO OR
`PASTA TO BE COMBINED WITH MEAT TO MAKE A DINNER ENTREE, TEA,
`TOMATO SAUCE, VINEGAR, PUFFED RICE CEREAL, [CELERY SEED,
`WHOLE ALLSPICE]
`Class 031. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`UNPOPPED POPCORN
`Class 032. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`SOFT DRINKS, FRUIT AND VEGETABLE JUICES, [NON-ALCOHOLIC COCK-
`TAIL MIXES,] FROZENFRUIT JUICE CONCENTRATES
`Class 034. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`MATCHES
`
`U.S. Registration
`No.
`
`1430811
`
`Registration Date
`
`03/03/1987
`
`Word Mark
`
`Design Mark
`
`SHUR SAVING
`
`Application Date
`
`08/04/1986
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 003. First use: First Use: 1982/10/00 First Use In Commerce: 1982/10/00
`BLEACH, FABRIC SOFTENER, DISHWASHER DETERGENTS AND LAUN-
`DRY DETERGENTS
`
`U.S. Registration
`No.
`
`1431181
`
`Registration Date
`
`03/03/1987
`
`Word Mark
`
`SHUR SAVING
`
`Application Date
`
`08/04/1986
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 022. First use: First Use: 1982/10/00 First Use In Commerce: 1982/10/00
`PLASTIC FOOD STORAGE BAGS AND TRASH BAGS
`
`U.S. Registration
`No.
`
`1435858
`
`Registration Date
`
`04/07/1987
`
`Word Mark
`
`Design Mark
`
`SHUR SAVING
`
`Application Date
`
`07/28/1986
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 029. First use: First Use: 1981/12/29 First Use In Commerce: 1981/12/29
`CANNED FRUITS, VEGETABLES, APPLESAUCE, [ FISH, ] PROCESSED
`MUSHROOMS, [ DRIED FRUITS ] AND VEGETABLES, JELLIES, FRUIT PRE-
`SERVES, [ FROZEN VEGETABLES, ] FROZEN FRENCH FRIED POTATOES,
`CHEESE, NON-DAIRYCREAMER, MARGARINE, VEGETABLE SHORTENING,
`SALAD OIL, MAYONNAISE, SALAD DRESSINGS, PICKLES, [ AND INSTANT
`NON-FAT MILK ]
`
`U.S. Registration
`No.
`
`1683923
`
`Registration Date
`
`04/21/1992
`
`Application Date
`
`02/19/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`SHURFINE
`
`NONE
`
`Class 031. First use: First Use: 1977/08/31 First Use In Commerce: 1977/08/31
`pet food
`
`

`

`U.S. Registration
`No.
`
`1737906
`
`Registration Date
`
`12/08/1992
`
`Application Date
`
`08/26/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 003. First use: First Use: 1988/03/30 First Use In Commerce: 1988/03/30
`[ all-purpose pine oil cleaner ]
`Class 004. First use: First Use: 1988/08/30 First Use In Commerce: 1988/08/30
`[ motor oil ]
`Class 006. First use: First Use: 1988/01/30 First Use In Commerce: 1988/01/30
`aluminum foil
`Class 016. First use: First Use: 1987/01/30 First Use In Commerce: 1987/01/30
`paper coffee filters, plastic wrap, polyethelene wrapping film not for industrial
`use, [ disposable diapers ] and toilet paper
`Class 021. First use: First Use: 1987/05/30 First Use In Commerce: 1987/05/30
`paper and plastic plates
`
`U.S. Registration
`No.
`
`1820916
`
`Registration Date
`
`02/15/1994
`
`Application Date
`
`09/03/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`
`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`SHUR FINE
`
`NONE
`
`Class 003. First use: First Use: 1988/03/30 First Use In Commerce: 1988/03/30
`[ premoistened cosmetic towelettes, ] pine disinfectant all-purpose cleaning pre-
`parations, [ scouring all-purpose cleaning preparations ]
`Class 011. First use: First Use: 1988/10/30 First Use In Commerce: 1988/10/30
`electric light bulbs
`Class 016. First use: First Use: 1988/08/30 First Use In Commerce: 1988/08/30
`paper filters for coffee makers, [ disposable diapers ] and paper bags
`Class 021. First use: First Use: 1988/02/25 First Use In Commerce: 1988/02/25
`cups, [ cleaning pads, ] paper and plastic plates
`
`U.S. Registration
`No.
`
`2170823
`
`Registration Date
`
`07/07/1998
`
`Word Mark
`
`SHUR FINE
`
`Application Date
`
`11/06/1996
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 001. First use: First Use: 1986/05/21 First Use In Commerce: 1986/05/21
`[ automotive maintenance products, namely, antifreeze, windshield washer
`solvent, power steering fluid, brake fluid ] ;rock salt for deicing and ice cream
`making, water softener salt [ , unexposed photographic film ]
`Class 003. First use: First Use: 1989/04/30 First Use In Commerce: 1989/04/30
`household cleaning preparations, namely, [ abrasive household cleanser, ] all-
`purpose household cleaners, [ floor wax, ] furniture polish, toilet bowl cleaners, [
`carpet cleaner, ] bathroom cleaner, fabric softener sheets, dish washing deter-
`gent, laundry detergent, [ stain removers, ] drain openers; [ hair care prepara-
`tions, namely, hair gel, hair spray, hair waving preparations; baby care products,
`namely, baby lotion, baby bath, ] baby towelettes; [ personal hygiene products,
`namely, cotton swabs, cotton balls and cotton sticks for cosmetic purposes, hy-
`drogen peroxide for use on hair, denture cleaning preparations, bubble bath,
`]bar soap [, personal deodorants, antiperspirants, skin cream; sunscreen prepar-
`ations, non-medicated lip balm, automobile cleaning preparations ]
`Class 004. First use: First Use: 1994/09/30 First Use In Commerce: 1994/09/30
`[ fireplace logs, motor oil, carnauba wax ]
`Class 005. First use: First Use: 1995/09/26 First Use In Commerce: 1995/09/26
`[over-the-counter medications, namely, appetite suppressants, travel sickness
`tablets, sleeping pills/tablets, laxatives, calamine lotion, acne medications, anti-
`biotic ointment, antibiotic cream, menthol chest rub, hydrocortisone cream, top-
`ical gel for medical and therapeutic use, topical ointments and topical creams for
`antibiotic, anti-inflammatory, antiseptic and anesthetic use, antacids, decongest-
`ants, antihistamines, cough drops, cold medications, influenza medica-
`tions,allergy medications, throat spray, cough syrup, throat lozenges, nasal
`spray, oral analgesics, diarrhea medications, hemorrhoidal medications, diaper
`rash ointment; feminine hygiene products, namely,douches, sanitary napkins,
`sanitary pads, tampons, panty liners, panty shields;first aid products, namely,
`adhesive bandages, medical adhesive tape, gauze, cotton balls, cotton swabs
`and cotton sticks for medical purposes; pharmaceutical preparations, namely, al-
`cohol for topical use, hydrogen peroxide for medical use, epsom salts, witch
`hazel, boric acid for antiseptic use; eye care products, namely, eye drops, con-
`tact lens cleaning solutions, contact lens saline solutions;foot care products,
`namely, corn pads, callous pads; bunion pads; ] household disinfectants, carpet
`
`

`

`deodorizers, air fresheners, [ domestic pesticides], incontinence garments, in-
`continence pads [ , medicated sunburn preparations, medicatedlip balm , nutri-
`tional supplements, mineral supplements, mineral oil for medical and therapeutic
`use ]
`Class 008. First use: First Use: 1984/12/31 First Use In Commerce: 1984/12/31
`[ cosmetic implements, namely, tweezers, manicure sets, nail clippers, scissors,
`eyelash curlers, nail files; shaving implements, namely, razor blades, razors ]
`Class 009. First use: First Use: 1992/04/30 First Use In Commerce: 1992/04/30
`batteries, single use cameras, [ blank video tapes ]
`Class 010. First use: First Use: 1994/05/04 First Use In Commerce: 1994/05/04
`[thermometers for medical use ]
`Class 011. First use: First Use: 1990/07/31 First Use In Commerce: 1990/07/31
`[ light bulbs ]
`Class 016. First use: First Use: 1985/05/31 First Use In Commerce: 1985/05/31
`[ adhesive tapes for stationary or household use, glue for stationary or house-
`hold use ], paper filters for coffee makers, paper baking cups, disposable di-
`apers, plastic food storage bags for household use [ , litter box liners in the for-
`mof plastic bags ]
`Class 017. First use: First Use: 1993/02/28 First Use In Commerce: 1993/02/28
`strapping tape
`Class 018. First use: First Use: 1991/06/01 First Use In Commerce: 1991/06/01
`[ rawhide chews for dogs, tote bags ]
`Class 020. First use: First Use: 1992/01/31 First Use In Commerce: 1992/01/31
`[ drinking straws ]
`Class 021. First use: First Use: 1990/04/30 First Use In Commerce: 1990/04/30
`[ cleaning implements, namely, steel wool soap pads, scouring sponges and
`pads,mops, mop refills, brooms, dust pans; hair care implements, namely, hair
`brushes, hair combs; household gloves, household rubber gloves, plastic flat-
`ware, plastic plates, plastic bowls and cups, paper plates, paper bowls and
`cups, disposable aluminum cookware , loofah sponges, makeup sponges, eye-
`lash brushes, dental floss ]
`Class 025. First use: First Use: 1992/04/10 First Use In Commerce: 1992/04/10
`[ driving gloves, head bands, shower caps, insoles ]
`Class 026. First use: First Use: 1992/05/01 First Use In Commerce: 1992/05/01
`[ hair implements, namely, non-electrichair curlers, barrettes, hair pins, hair or-
`naments, hair nets, hair bands, hairclips, hair picks ]
`Class 028. First use: First Use: 1992/02/29 First Use In Commerce: 1992/02/29
`[ cat toys, dog toys, athletic tape ]
`Class 029. First use: First Use: 1987/05/05 First Use In Commerce: 1987/05/05
`canned seafood, namely, tuna, oysters, shrimp; [ prepared salads, namely,
`potato salad, ham salad, chicken salad; ] cooking and salad oils, namely, canola
`oil,corn oil, [ cottonseed oil] , peanut oil, vegetable oil, sunflower oil, [ coconut
`oil] ; cooking spray, flaked coconut,processed edible seeds, dried fruits, pro-
`cessed nuts, fruit-based snack foods, yogurt covered raisins, maraschino cher-
`ries, whipped topping mix, fruit-based pie fillings, applesauce, fruit-based
`spreads, jams, canned chicken, condensed milk, non-dairy creamer, processed
`peppers and olives, [ pickled okra ], baked beans, pork and beans, potato mixes,
`bacon flavor bits, shoestring potatoes, shellednuts, slivered nuts, bouillon,
`frozen poultry, [ egg substitutes ], cheese toppings, snack food dips, cheese
`food, yogurt, vegetable-based spreads, sour cream,trail mix consisting primarily
`of processed nuts, raisins, and processed seeds,refried beans, frozen entrees
`consisting primarily of meat, fish, poultry or vegetables, frozen onion rings, sand-
`wich spread, namely, a mayonnaise substitute [, dry packaged meals consisting
`
`

`

`primarily of vegetables ]
`Class 030. First use: First Use: 1995/08/31 First Use In Commerce: 1995/08/31
`baking products, namely, mixes for bakery goods, confectionery chips for bak-
`ing, pie crust shells, vanilla, baking powder, baking soda, frostings, marshmal-
`low creme; corn-based snack foods, namely, [popcorn cakes] , tortilla chips,
`corn chips, cheese curls, nacho cheese chips, syrups, namely, chocolate syrup,
`corn syrup, maple syrup, pancake syrup; snack foods, namely, candy, yogurt
`covered pretzels, [ peanut brittle, snack cakes, ] bread sticks, salsa, [ rice cakes]
`, cereal-derived food bars; sauces, namely, seafood cocktail sauce, [tartar
`sauce] , picante sauce, taco sauce, cheese sauce, sloppy joe sauce, spaghetti
`sauce, pizzasauce, pasta sauces, barbecue sauce, hot sauce, steak sauce,
`worchester sauce, soy sauce, teriyaki sauce; dessert food,namely, [ pies, ] pud-
`ding mixes, flavored gelatin mixes, dessert toppings, namely, chocolate top-
`pings, [ butterscotch toppings, caramel toppings], ice cream cones; breakfast
`foods, namely, waffles, pancakes, bagels, oatmeal, hot cereals, toaster pastries;
`frozen foods, namely, frozen entrees consisting primarily of pasta or rice, frozen
`confections, [ pot pies, ] croutons, stuffing, gravy, gravy mixes, spaghetti sauce
`mix, seasoning mixes, seasoned coating for meat and poultry, bread crumbs,
`stuffing mixes containing bread, biscuits, seasoning blend contained in a roast-
`ing bag, pasta, canned pasta with sauce, dry packaged meals consisting primar-
`ily of pasta or rice, [ chow mein noodles], rice mixes, [ tamales], taco shells, [
`tostada shells, tortilla mix, ] honey, marshmallows, cocoa
`Class 031. First use: First Use: 1988/12/31 First Use In Commerce: 1988/12/31
`dog food, cat food, cat litter, wild bird seed, pet snacks
`Class 032. First use: First Use: 1995/04/18 First Use In Commerce: 1995/04/18
`breakfast fruit-drink mixes, [ fruit nectars, ] non-alcoholic ciders, fruit drinks, car-
`bonated soft drinks, low caloriesoft drinks, soft drink mixes, bottled drinking wa-
`ter, sports drinks, [ beer ]
`Class 034. First use: First Use: 1995/01/31 First Use In Commerce: 1995/01/31
`cigarettes, cigarette lighters not of precious metals
`
`U.S. Registration
`No.
`
`2276332
`
`Registration Date
`
`09/07/1999
`
`Word Mark
`
`Design Mark
`
`SHURFRESH
`
`Application Date
`
`11/20/1996
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 029. First use: First Use: 1992/06/01 First Use In Commerce: 1992/06/01
`eggs, milk, buttermilk, half and half milk and cream mixture, American cheese
`food, sour cream, whipping cream, ricottacheese, yogurt, margarine, butter, ve-
`
`

`

`getable based spreads, pimento cheese spread, cream cheese, cheese, cottage
`cheese, potato chips, fresh and processed meats, bacon, turkey, beef, pork
`sausage, sausage, salami, pastrami, [ turkey bologna, ] cheese loaf, hot dogs,
`beef frank, bologna, beef bologna, pork, luncheon loaf, spiced luncheon loaf,
`corned beef, ham, turkey ham, chicken and chicken parts, pickle loaf, vegetable
`based dips, vegetable oil, corn oil margarine, shoestring potatoes, corn dog,
`party wings, hotand spicy wings, beef tenderloin, bratwurst, imitation crabmeat, [
`potato salad, ] cole slaw, [ baked and BBQ beans, chicken salad, tuna salad,
`chicken wing drummette, ] chicken breast tenders, [ carrot and raisin salad, ]
`and frozen fruit
`Class 030. First use: First Use: 1992/06/01 First Use In Commerce: 1992/06/01
`bread, buns, biscuits, [ sausage and biscuit sandwiches, ] cake, rolls, dough-
`nuts, muffins, [ danish pastries, ] sweet yeast, cheese curls, cheese puffs;
`breadsticks, sundae cone, ice, frozen yogurt, ice cream, ice cream bars, sher-
`bert and frozen confections, [ strawberry parfait, ] fudge bar, tortilla, corn and
`tostada chips, pie crust, [ pizza crust, ] cookies, pretzels, [ chocolate pretzels, ]
`cheddar cheese and [ caramel popcorn, ] flour tortillas, corn tortillas, bread[ and
`cornbread sticks, macaroni salad,] popped popcorn, peanut brittle, candy,
`coconut brittle [, and strawberry fruit gelatin ]
`Class 031. First use: First Use: 1991/07/17 First Use In Commerce: 1991/07/17
`raw potatoes, fresh tomatoes, fresh lettuce, fresh broccoli, fresh celery, fresh
`cauliflower, fresh carrots, fresh apples, fresh grapes, fresh oranges, fresh
`onions, and raw plain popcorn
`Class 032. First use: First Use: 1992/06/01 First Use In Commerce: 1992/06/01
`orange juice and citrus punch
`
`U.S. Registration
`No.
`
`2425809
`
`Registration Date
`
`01/30/2001
`
`Word Mark
`
`Design Mark
`
`SHURFINE
`
`Application Date
`
`05/13/1999
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 029. First use: First Use: 1999/07/27 First Use In Commerce: 1999/07/27
`fresh meat, namely beef
`
`U.S. Registration
`No.
`
`3546829
`
`Registration Date
`
`12/16/2008
`
`Word Mark
`
`SHURFINE
`
`Application Date
`
`05/27/2008
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 003. First use: First Use: 1993/09/01 First Use In Commerce: 1993/09/01
`baby wipes; ammonia for cleaning purposes; all purpose cleaners; laundry
`bleach; glass cleaners; furniture polish; antibacterial soap; [ deodorant soap; ]
`cleaning, polishing [ and scouring ]preparations; dish detergents; laundry deter-
`gents; fabric softeners; oven cleaner; and window cleaning preparations
`
`U.S. Registration
`No.
`
`3557355
`
`Registration Date
`
`01/06/2009
`
`Word Mark
`
`Design Mark
`
`SHURFINE
`
`Application Date
`
`05/28/2008
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 021. First use: First Use: 2002/09/01 First Use In Commerce: 2002/09/01
`plastic storage containers for household or domestic use; [ scouring sponges;
`sponges for household purposes; bath sponges; ] cleaning pads; [ disposable
`gloves for home use; household gloves for general use; ] salt and pepper
`shakers; cups; paper plates; plastic plates; paper bowls; plastic bowls; foam
`drink holders;toothpicks; plastic cups; foam bowls; [mops; brooms; ] and paper
`baking cups
`
`U.S. Registration
`No.
`
`3543602
`
`Registration Date
`
`12/09/2008
`
`Word Mark
`
`SHURFINE
`
`Application Date
`
`05/27/2008
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 1998/03/01 First Use In Commerce: 1998/03/01
`all purpose disinfectants; disinfectantbathroom cleaners; disinfectant toilet bowl
`cleaners; and carpet deodorizers
`
`U.S. Registration
`No.
`
`3557357
`
`Registration Date
`
`01/06/2009
`
`Word Mark
`
`Design Mark
`
`SHURFINE
`
`Application Date
`
`05/28/2008
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 029. First use: First Use: 2005/06/01 First Use In Commerce: 2005/06/01
`Pre-packaged dinners consisting of primarily of meat, poultry and fish with
`pasta; cheese; cream cheese; processed cheese; cheese spreads; cheese sub-
`stitutes; mold-ripened cheese; soft cheese; white cheese; low-fat cheese; non-
`fat cheese; string cheese; yogurt; butter; butter substitutes; margarine; veget-
`able-based spreads; Maraschino cherries; processed cherries; fruit-based pie
`filling; frozen fish; vegetable oils and fats; canned fish; canned oysters; chili with
`and without beans; beef stew; canned cooked meat;canned pork and beans;
`canned refried beans; canned beans; jerky; frozen meals consisting primarily of
`meat, poultry and/or vegetables; applesauce; canned fruits and vegetables;
`sauerkraut; dried fruits; canned fruits; frozen fruits; fruit-based snack foods;
`snack mix consistingprimarily of processed fruits, processed nuts and/or raisins;
`instant potatoes;frozen potatoes; shortening; edible oils; edible fats; processed
`oils and fats;vegetable oils; non-dairy creamer; broth; bouillon; bouillon concen-
`trates; vegetable protein bits having a bacon flavor; soups; canned soups; soup
`mixes; [ pickled fruits; ] pickled vegetables; processed olives; pickles; processed
`peppers;dried beans; frozen chicken; ham; bacon; luncheon meats; frankfurters;
`hot dogs; sausages; dried meat; canned tomatoes;vegetable juice for cooking;
`sour cream; [ sour cream substitutes; ] cottage cheese; half and half; whipping
`cream; peanut butter; fruit preserves; jellies; jams; marmalade; fruit-based
`
`

`

`spreads; whipped cream; whipped topping; milk; evaporated milk; powdered
`milk; dip; frozen vegetables; and dairy-based dips; processed nuts; raisins;
`potato chips; fruit-based snack food; frozen meals consisting primarily of pota-
`toes
`
`U.S. Registration
`No.
`
`3557359
`
`Registration Date
`
`01/06/2009
`
`Word Mark
`
`Design Mark
`
`SHURFINE
`
`Application Date
`
`05/28/2008
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 031. First use: First Use: 1990/01/01 First Use In Commerce: 1990/01/01
`dog food; puppy food; cat food; dog biscuits; cat litter; bird seed; and pet treats
`
`U.S. Registration
`No.
`
`4318808
`
`Registration Date
`
`04/09/2013
`
`Word Mark
`
`Design Mark
`
`SHUR SHOT
`
`Application Date
`
`05/14/2012
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2012/12/01 First Use In Commerce: 2012/12/01
`Dietary supplements
`
`U.S. Registration
`No.
`
`4576111
`
`Registration Date
`
`07/29/2014
`
`Word Mark
`
`SHUR FINE
`
`Application Date
`
`05/12/2010
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Design Mark
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 003. First use: First Use: 2011/01/01 First Use In Commerce: 2011/01/01
`soap; antibacterial soap; hand soaps; liquid soap
`
`U.S. Registration
`No.
`
`4628829
`
`Registration Date
`
`10/28/2014
`
`Word Mark
`
`Design Mark
`
`SHUR SAVING
`
`Application Date
`
`04/30/2014
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 005. First use: First Use: 2010/06/00 First Use In Commerce: 2010/06/00
`Disposable baby diapers
`
`U.S. Registration
`No.
`
`4637304
`
`Registration Date
`
`11/11/2014
`
`Word Mark
`
`Design Mark
`
`SHUR SAVING
`
`Application Date
`
`04/30/2014
`
`Foreign Priority
`Date
`
`NONE
`
`

`

`Description of
`Mark
`
`Goods/Services
`
`NONE
`
`Class 003. First use: First Use: 2014/04/01 First Use In Commerce: 2014/04/01
`all-purpose cleaners; spray cleaners for use on tile and vinyl; pine cleaners; anti-
`bacterial soap; hand soaps; liquid soaps for hands and body; body wash; all-
`purpose cotton swabs for personal use; baby wipes; dish detergents
`
`U.S. Registration
`No.
`
`5000932
`
`Registration Date
`
`07/19/2016
`
`Word Mark
`
`Design Mark
`
`SURECOMFORT
`
`Application Date
`
`05/16/2014
`
`Foreign Priority
`Date
`
`NONE
`
`Description of
`Mark
`
`Goods/Services
`
`Attachments
`
`NONE
`
`Class 003. First use: First Use: 2014/04/03 First Use In Commerce: 2014/04/03
`adult incontinence products, namely, shampoo and body wash, and personal hy-
`giene cleansing towelettes
`
`73099395#TMSN.png( bytes )
`73612937#TMSN.png( bytes )
`73612939#TMSN.png( bytes )
`73611626#TMSN.png( bytes )
`75194224#TMSN.png( bytes )
`75200764#TMSN.png( bytes )
`75706197#TMSN.png( bytes )
`77484472#TMSN.png( bytes )
`77485514#TMSN.png( bytes )
`77484491#TMSN.png( bytes )
`77485529#TMSN.png( bytes )
`77485541#TMSN.png( bytes )
`85624989#TMSN.png( bytes )
`85036546#TMSN.png( bytes )
`86268108#TMSN.png( bytes )
`86268199#TMSN.png( bytes )
`86284016#TMSN.png( bytes )
`Notice of Opposition SUREMEAL.pdf(27383 bytes )
`
`Certificate of Service
`
`The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address
`record by First Class Mail on this date.
`
`Signature
`
`/Sandi Lyn/
`
`Name
`
`Date
`
`Sandi Lyn, Davis Wright Tremaine LLP
`
`12/19/2016
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`In the matter of Trademark Application Serial No. 86/649948
`For the mark: SUREMEAL
`
`Filed: June 3, 2015
`Published: June 21, 2016
`
`
`SHURFINE FOODS, INC.,
`
`Opposer,
`
`
`
`v.
`
`
`
`SUREMEAL, LLC,
`
`
`
`Applicant.
`
`
`
`
`
`
`
`
`
`
`)
`) Opposition No. _______________
`)
`) NOTICE OF OPPOSITION
`)
`)
`)
`)
`)
`
`
`
`Shurfine Foods, Inc, an Illinois corporation having its principal place of business at
`
`6700 S.W. Sandburg Street, Tigard, Oregon 97223 (“Opposer”), believes that it will be damaged
`
`by registration of the mark SUREMEAL that is the subject of U.S. Trademark Application Serial
`
`No. 86/649948 (“Applicant’s Mark”) for liquid and powder protein based dietary and nutritional
`
`supplement and meal replacement shakes for the purpose of strengthening the immune system in
`
`International Class 5, filed June 3, 2015, by Suremeal, LLC, a Texas limited liability company
`
`having an address at 7614 Crescendo Ct., Houston, Texas 77040 (“Applicant”). Opposer
`
`opposes registration of Applicant’s Mark. As the grounds for opposition, Opposer alleges as
`
`follows:
`
`1.
`
`Opposer owns numerous trademarks including but not limited to SHURFINE,
`
`SHUR FINE, SHUR SAVING, SHUR SHOT, SHURFRESH, and SURECOMFORT for various
`
`goods sold in retail grocery stores, including dietary supplements (See, e.g., U.S. Reg. Nos.
`
`1,134,376; 1,430,811; 1,431,181; 1,435,858; 1,683,923; 1,737,906; 1,820,916; 2,170,823;
`
`NOTICE OF OPPOSITION
`
`DWT 30918405V4 0106481-000002
`
` PAGE 1
`
`
`
`
`
`
`

`

`2,276,332; 2,425,809; 3,546,829; 3,557,355; 3,543,602; 3,546,829; 3,557,357; 3,557,359;
`
`4,318,808; 4,576,111; 4,628,829; 4,637,304; 5,000,932).
`
`2.
`
`Applicant’s Mark so resembles Opposer’s previously registered SHUR FINE,
`
`SHURFINE, SHURFRESH, SHUR SAVING, SURECOMFORT, and SHUR SHOT marks as to
`
`be likely, when used on or in connection with the goods or services of the Applicant, to cause
`
`confusion, mistake or to deceive within the meaning of Section 2(d) of the Lanham Act, 15
`
`U.S.C. § 1052(d).
`
`3.
`
`Opposer, since prior to Applicant’s filing date or any date of first use upon which
`
`Applicant can rely, has used and not abandoned the marks SHUR FINE and SHURFINE for a
`
`variety of grocery and household products sold in grocery, convenience, and drug stores.
`
`4.
`
`Opposer, since prior to Applicant’s filing date or any date of first use upon which
`
`Applicant can rely, has used and not abandoned the mark SHURFRESH for a variety of grocery
`
`products sold in grocery, convenience, and drug stores.
`
`5.
`
`Opposer, since prior to Applicant’s filing date or any date of first use upon which
`
`Applicant can rely, has used and not abandoned the mark SHUR SAVING for a variety of
`
`grocery and household products sold in grocery, convenience, and drug stores.
`
`6.
`
`Opposer, since prior to Applicant’s filing date or any date of first use upon which
`
`Applicant can rely, has used and not abandoned the mark SURECOMFORT for adult
`
`incontinence products, namely, diapers and incontinence garments sold in grocery, convenience,
`
`and drug stores.
`
`7.
`
`Opposer, since prior to Applicant’s filing date or any date of first use upon which
`
`Applicant can rely, has used and not abandoned the mark SHUR SHOT for dietary supplements
`
`and energy drinks sold in grocery, convenience, and drug stores.
`
`NOTICE OF OPPOSITION
`
`DWT 30918405V4 0106481-000002
`
` PAGE 2
`
`
`
`
`
`
`

`

`8.
`
`Opposer’s marks all have a recognizable common characteristic, namely, the
`
`SHUR-prefix, and are all used for related goods and services.
`
`9.
`
`Since prior to Applicant’s filing date or any date of first use upon which
`
`Applicant can rely, goods and services bearing or offered under Opposer’s SHUR-prefix marks
`
`have been displayed together in advertising and promotional materials and in retail channels
`
`through which the goods and services are offered or sold.
`
`10.
`
`As a result of Opposer’s longstanding use and promotion of the SHUR-prefix
`
`marks for related goods and services, the public, prior to Applicant’s filing date or any date of
`
`first use upon which Applicant can rely, has come to recognize goods and services bearing the
`
`SHUR-prefix marks, and identified collectively by SHUR-prefix marks, as goods and services
`
`coming from a single source, namely, Opposer.
`
`11.
`
`Accordingly, since prior to Applicant’s filing date or any date of first use upon
`
`which Applicant can rely, Opposer’s SHUR-prefix marks have been a family of marks,
`
`recognized by the public as such.
`
`12.
`
`Applicant’s Mark is so similar to Opposer’s family of marks that, when used on
`
`or in connection with the goods or services of the Applicant, it is likely to be perceived as
`
`another member of Opposer’s family of marks, and is likely to cause confusion, mistake, or
`
`deception within the meaning of Section 2(d) of the Lanham Act, 15 U.S.C. § 1052(d).
`
`13.
`
`Opposer will be damaged by the registration sought by Applicant insofar as such
`
`registration will constitute prima facie evidence of the validity of the registration, Applicant’s
`
`ownership of the SUREMEAL mark for the goods and services claimed by U.S. Trademark
`
`Application Serial No. 86/649948, and Applicant’s exclusive right to use the SUREMEAL mark
`
`in association with the goods and services claimed by U.S. Trademark Application Serial No.
`
`NOTICE OF OPPOSITION
`
`DWT 30918405V4 0106481-000002
`
` PAGE 3
`
`
`
`
`
`
`

`

`86/649948, when in fact, Applicant is not entitled to the full scope of such rights by virtue of
`
`Opposer’s prior and continuous use of the Shurfine family of marks described herein, which are
`
`used in connection with related goods and services, and which are sold in the same channels of
`
`trade, as those claimed by U.S. Trademark Application Serial No. 86/649948.
`
`14.
`
`Based on the foregoing, registration of the SUREMEAL mark, as shown by U.S.
`
`Trademark Application Serial No. 86/649948 is likely to cause injury and damage to Opposer.
`
`WHEREFORE, Opposer respectfully requests that registration of the mark SUREMEAL,
`
`as shown by U.S. Trademark Application Serial No. 86/649948, be denied under Section 2(d) of
`
`the Lanham Act, 15 U.S.C. § 1052(d), and that this Notice of Opposition be sustained.
`
`Please charge the filing fee of US $300.00 to Deposit Account No. 040258 of Opposer’s
`
`counsel noted below.
`
`Please direct all correspondence to Sheila Fox Morrison of Davis Wright Tremaine LLP
`
`at the following address:
`
`Sheila Fox Morrison
`Davis Wright Tremaine LLP
`Suite 2400
`1300 S