Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA776380
`10/12/2016
`
`ESTTA Tracking number:
`
`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding
`
`91223733
`
`Party
`
`Correspondence
`Address
`
`Submission
`
`Filer's Name
`
`Filer's e-mail
`
`Signature
`
`Date
`
`Attachments
`
`Plaintiff
`Gucci America, Inc.
`
`ANDREA L CALVARUSO
`KELLEY DRYE & WARREN LLP
`101 PARK AVE
`NEW YORK, NY 10178
`UNITED STATES
`trademarks@Kelleydrye.com
`
`Other Motions/Papers
`
`Kelli D Ortega
`
`trademarks@kelleydrye.com
`
`/Kelli D Ortega/
`
`10/12/2016
`
`Exhibit 21_Part1.pdf(5226106 bytes )
`Exhibit 21_Part2.pdf(1561108 bytes )
`Exhibit 22.pdf(143044 bytes )
`Exhibit 23.pdf(3894712 bytes )
`Exhibit 24_Part1.pdf(3267211 bytes )
`Exhibit 24_Part2.pdf(2826269 bytes )
`Exhibit 25_Part1.pdf(5201403 bytes )
`Exhibit 25_Part2.pdf(4886052 bytes )
`Exhibit 25_Part3.pdf(4971376 bytes )
`Exhibit 25_Part4.pdf(5159630 bytes )
`Exhibit 25_Part5.pdf(4783706 bytes )
`Exhibit 25_Part6.pdf(4958941 bytes )
`Exhibit 25_Part7.pdf(5034814 bytes )
`
`

`

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`
`
`EXHIBIT 21
`EXHIBIT 21
`
`

`

`Un.mo Ma1':$ ~no 1'\1$ bOll<I rTtCrnOt:rS ~ Gucci MQGe to
`Oi'der burgundy ~O:h IOpcl twO blJl;t()n HCnr.10<! ..,~• w1h
`b&a<:k dfl'ss s"*t.~ ond blade ieofltfler loafH"S Wlfh oalcl
`harv.bfr q'f'-UIH tt> thl' 201) Gilboard MIJ$le AW'hl'd$ at the
`MGM Gtt1nd Carden Arena in lM v~ on Ml'ly 1 'I. 101l.
`
`

`

`Aorcn<t Wdch w0<e-a pa.""Of(Juco SRMg summet 20}3
`tllu$11 e r - - ~fers •!Id comed a a..co f.,
`Wint~ 101.,-13 lacty S tln\IP ~ itathet h$ndbft9 whit
`deP&flW\Q 1..AX 8'l"PM in l.05 Angtles on Apf"l 6, >Ot 3.
`
`

`

`JanW!iS t-ranco wore a GucQ &gM' Otut ootcn lapet two.
`button -
`""'t "''~ • p~ lllue sliltt. novy tic. ood
`bnwm 1'l1ed~ h~bit k>-"'el'$ ~ b~ h<'lnored \'Mh a
`.sr.3TOR the •tolywoc)d \•J~ ol l"amt>M~ 7, 2011 In l..o$
`Ang.,... C"6fomft.
`
`

`

`Luc;a Argcutero '1t tl'lt GU((J Men's Spnog Symmer lUJ J
`$h0w In 1>1Jof\ on J\.lflot 25. 2012.
`
`PhOtO Courttsy; Gu«l/Gctty ltnDQtii
`
`

`

`Ja.nc: Uirkin weanng f'IO?Cblt toafcr5 tr1 (;\'!OMS in HllY
`1969
`
`

`

`cx". \wannq nurn Instr-r
`
`" fihnpplng
`
`' related contenl
`
`er“?-
`
`

`

`Scott-Disick-wears-a-long-sleeve-shirt-washed(cid:173)
`ripped-jeans-and-Gucci-blue-velvet-horsebit(cid:173)
`moccasin-loafers-in-Beverly-H ills
`
`Sy Allen o . on June 26, 2013
`
`Go bacll to post
`
`Follow UpscaleHype
`
`(ad
`
`II II El I~
`,_ r--
`""'
`11 ml
`.........
`......
`
`Vouhiti.
`
`Mi'l\11Tl-ISKULL
`
`GUCC I
`
`SHO, HOW >
`
`Biogs
`
`Allen O.
`($rE<ll!or)Tl.ro"'
`
`

`

`Eyewear
`
`Bag~
`
`A.l!~n s Tumb!r
`
`RS!::
`Email
`
`

`

`OHueRIUr• ,,, 'I • r· P.'
`1.Jl,~1tt\._...~t
`
`Hr )f.U- < ! or rnN<. P.,Hl~H sNt AK11~s IJll H-o
`
`+MEN IN FASHION: ROMEO MILLER WEARS VERSACE VE4214
`BROWN SUNGLASSES AND GUCCI SUEDE MOCCASINS
`
`Twcct
`Romoo Mill« was 'l>Ottod llO«>ll 10 1llO Wondy V'A~ms Show In NYC to c«>moto ~ """' l1'IOWl
`"Medea's WMeS• ProtectiOn". The raClll<rle<to< was wearif19 a P"" of Vera&ce VE4214 6r""'11 T0<1oise
`Frame Sung!8$,.,. (5220), a rod d\ock jackot dork nlNY 1)8ntS. end o poir of Gucci llol>cbrt Block
`SUl!do Moccasins(S51D) tVla USH)
`
`._
`DECEMBER 11
`THE OPERA HOUSE I ALL AGES liw
`A
`~,,. TICUllOllC'(nfU'((IM.MtATl blll.'OIMOICN'lt&NYO<M.COAt i.CUI.
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`T-.rt!•or« 1r: •n .. ..,... 1o..1hi.iig
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`'E‘Eflafl
`
`3§I>9 Eia
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`
`
`INF
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`55.5.5555.55555555.555555.r555555555555555555555555555555555555555555555.55555.5555555555555555:5555555555555555555555555555555555.JmmM
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`I arms pm
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`

`

`Chris Brown in Gucci Suede Moccasins
`
`By Kyle 0 . on August 26. 2009
`
`8•1 0
`
`Twin•
`
`rl
`i8J
`
`iMl•ll"-
`
`Follow UpscaleHype
`
`'"""""" -· !IS.<
`m II El B
`c-•
`11
`rP1
`........
`
`Vouluti.
`
`l'llo'llllTl-ISKULL
`
`GUCC I
`
`~ ---$H0,HOW>
`
`Biogs
`
`AllenO.
`(Sc Eortor)Ttliltw
`
`Chns Brown was spotted in a pair of d ark blue Gucci Suede Moccasins ($420) from the
`Fall/Winter 2009 Collection. The loafer/sneaker combo Gucci Moccasins feature suede,
`horsebit and G script detailing on the upper portion of the rubber sole. These shoes look
`very easy to wear providing the right amount of comfort and durability needed to express
`your own individual style,
`
`

`

`TAGS Chri s Brown GUCCI Moccasin Snoo
`
`RELATED POSTS:
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`I
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`Ctms 6 1own 111
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`MOccasins FIW '09 SUI><& TUI $kytop
`Sneakers
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`Cucci 2009
`Springl$1,JMmet
`Mon's Shoo
`Unoup
`
`Chn$ 610\vn 111
`GGC POIO, PRPS
`Short<, lV6ell,
`ruld Ndt& Ovnk$
`
`Guca lu'rl(ltJd
`Edmon Sna~esJ<1n
`Snoal<e<s
`
`PRt"VIO\JS
`< Mary J. Blige Gucci Charity Twirl
`Watch
`
`NEXT
`Spotte<:l:Trey Songz in Play Cloths >
`Dangerfield cardogan
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`4comments
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`• ....
`
`Join th" d1scuss1on
`
`*
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`Oldest
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`communi~·
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`Shelnzy
`Chris needs to stop with the Waistcoats He rocking them completely wrong. he
`norammly drees.es pretty w ell but th es~ gotta go
`
`1
`
`Repl',
`
`Snari:
`
`Joel
`!J
`lov1n the deeandncky heart
`Reply St'-dte
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`yo • what kind of waistcoat is that? rts mad nice ,D
`Re-pl)
`SMn
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`• .-...
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`Chn-1
`What kind of levi's are those?
`R\-ply Sfn c
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`o au
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`r ; 2014 Upscale Hype LLC
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`Jodie Foster, 1977
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`Sophia Lore n in "La M a glie de l Pre t e " by Dino Risi, 1 9 7 1
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`J oha ne s V on T hum U nd T a x is, Ac a pulc o, J a nua ry 1 9 7 8
`Johanes Von Thum Und Taxis, Acapulco, January 1978
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`Dust in H offm a n a nd J ust in H e nry in "K ra m e r V e rsus K ra m e r" by Robe rt Be nt on, 1 9 8 0
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`Fre d Ast a ire in "Funny Fa c e " by St a nle y Done n, 1 9 5 7
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`C I Cl www.gucci.com/cn-en/worldofgucci/articles/emma-stone-wore-gucci
`
`---
`
`GUCC I
`
`wo;ner
`
`~eor.:I" produa
`
`Emma Stone wore Gucci Spnng 2013 loe>k 40 black silk
`cocktail dress with netted top and sheer tulle sleeves to
`the 'The Croods' Premiere dunng the &3rd Berlinale
`International Film Fesbv al at Berl1nale P.alast 1n Berlin on
`February lS, 2013.
`
`Photo Courtesy of Gucci/Getty lmages
`
`may we help?
`.:.ro·e i~c-:'.or
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`•
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`bv :!gr<.-g LO I occep: rhe-re:rr:. of Gocc'': P-;vc~y :ioficy
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`..l:i'liI~
`
`0 :015 Goc.cio G.,cc: S.pA 4 Al :>iam ce'$e_r-. ed
`
`i?ICP~130 10397-...
`
`

`

`C I Cl www.gucci.com/cn-en/worldofgucci/articles/pippa-midd leton-december-2012-stirrup-bag
`
`---
`
`GUCC I
`
`gITT:.
`
`CO !eCDCl'l~·
`
`rearer proCucr
`
`0.
`
`Pippa Middleton earned a Fall/Winter 2012- 13 brown
`leather medium Soft Stirrup bag with top-stitching and
`_gold spur detail while out tn London on Decembers,
`2012.
`
`Photo courtesy: Splash News.
`
`may we help?
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`C Cl www.gucci.com/cn-en/worldofgucci/articles/lacma-2012-pattinson
`
`CUC C I
`
`'Nam.er.
`
`T e i
`
`grns
`
`'h'Orld cf gua:
`
`aeorc'"' prcdu:·
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`Q.
`
`GUCCI DRESSES AMY ADAMS, CAMERON DIAZ, SALMA
`HAYEK-PINAULT, ROBERT PATTINSON AND EVAN
`RACHEL WOOD FOR THE SECOND ANNUAL LACMA ART
`FILM GALA PRESENTED BY GUCC[
`
`OCTOBER 27, 2012, LOS ANGELES - Gucci was the
`presenter of the Los Angeles County f"luseum of Art'.s
`(LACMA) second annual Art Film Gala honoring
`filmmaker Stanley Kubrick and artist Ed Ruscha at
`LACMA. Co -chaired l:ty actor Leonardo llicapno and
`LACMA Trustee Eva Chow, the evening celebrated the
`art of the moving i mage and l:troughttogether
`lum inaries from both c.ommunJties.
`
`Rol:tert Pattinson Wore a Gucci Pre Fall 2012-13 !>lack
`shantung sITk notch lapel two button tuxe do with whi te
`dress shi rt, black grosgrain tie and blaclc leather lace
`ups.
`
`Photo Courtesy: Guc.ci/ Getty Images.
`
`may V<e help~
`;-o·e kr.=
`egol ncr.ces ,.or . a:y
`t::.li10C- JS
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`company information
`.:.oou· -guo:
`coree:--s
`ne ws end ever·:
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`find us o n
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`~ fJiJ~
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`GlilC CI M 1urn
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`0 : o15 Gu::do G:..-ti:.· Sc.A- Al ='icT"JS Re::-E.,.~ed
`
`~P!CP% 13010397~
`
`

`

`~ - C Cl www.gucci.com/cn-en/worldofgucci/articles/lacma-2012-adams
`
`GUC C I
`
`"""""n
`
`coU.,ctions
`
`world of gucci
`
`GUCCI DRESSES AMY AOAl'IS, CAMERON OlAZ,
`SAlHA HAYEK· PINAUlT, ROBERT PATTINSON ANO
`EVAN llACHEl WOOO FOR THE SECOND ANNUAL
`LACHA ART Fll11 GALA PRESENTEO BY GUCCI
`
`OCTOBER 27, 2012, LOS ANGELES - Gucci was th,.
`presenter of the Los Angeles County Museum of Art's
`(LACMA) second annual Art Film Gala honoring
`filmmaker Stanley Kubrick and artist Ed Ruocha at
`LACMA. Co·chaired by actor L..anardo DiCaprio and
`LACMA Trustee Eva Chow, the evening celebrated the
`art of lhe moving image and brought together
`luminaries from both communlbes.
`
`Anly Adan1s wore a Gucci Spnng Summer 2013 deep
`yollow Silk crepe strapless gown with cryotal and gold
`embelhshtd belt detail, beige suede and crystal clutch,
`18kt pink gold, morgan1te and diamond Horsebit
`tarnngs with match10g codtad nng.
`
`Photo Courtesy: Gucc4/Getty Lmages.
`
`

`

`C D www.gucci.com/cn-en/worldofgucci/articles/zoe-saldana-wearing-gucci
`
`CUC C I
`
`wome!"
`
`W0!10 O: .QUCCi
`
`~or:cr- oroc-ua
`
`Presenter and norrunee Zoe Saldana wore a -Gucci
`Crufse 2013 desert rose silk georgette sleev eless
`pleated gown with jeweled belt to the .W 12 NCLR Alma
`A•;.,ards in P-asadena, ca!ifomia on September 16, 2012.
`She was nominated for best movie actress in a
`drama/ adventure for her role in •colombiana. N
`
`Photo Courtesy of Gucci/Getty Images
`
`may w e help?
`t:o·e !occnor
`1egcl noi~s or-:vccy
`.:::0rrtoc: u~
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`
`J:l'iI~
`
`OUC:C1'1llU:t1
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`~"ICP§ 13010397~
`
`

`

`~ - C Cl www.gucci.com/cn-en/worldofgucci/articles/naomi-watts-at-g-day-usa-los-angeles-gala
`
`GUCC I
`
`worre.ll
`
`rren
`
`CO le.t[iOOS
`
`~Ort!' producr
`
`Naomi Watts wore Gucci Spnng Summer 2013 pale pink
`halter neck gown with a high neck and open back to the
`G' Day us,a. Lo; Angeles Black Tie Gala in Los Aogeles on
`January 12, 2013.
`
`Photo courtesy of Gucci/Getty lmages.
`
`b.. -
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`i?!CP* 130 10397 ~
`
`by !?:gri1ng u:0 1 c~ep~ the- ierrn~ of Gu.::<:" ! Pr.\lc:::y Pc1icv
`
`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
`
`Page 1 of 26
`
`10/10/2016 3:35 PM
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`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
`
`Page 2 of 26
`
`10/10/2016 3:35 PM
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`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
`
`Page 3 of 26
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`10/10/2016 3:35 PM
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`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
`
`Page 4 of 26
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`10/10/2016 3:35 PM
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`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
`
`Page 5 of 26
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`10/10/2016 3:35 PM
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`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
`
`Page 6 of 26
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`10/10/2016 3:35 PM
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`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
`
`Page 7 of 26
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`10/10/2016 3:35 PM
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`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
`
`Page 8 of 26
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`10/10/2016 3:35 PM
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`

`

`Gucci's Girls and Guys
`
`http://www.vogue.co.uk/gallery/girls-and-guys-in-gucci
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`EXHIBIT 22
`EXHIBIT 22
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`

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`Gucci | UNICEF's corporate partnerships | UNICEF
`
`http://www.unicef.org/corporate_partners/index_gucci.html
`
`English Español Français يبرع 中文
`
`Since 2005, Gucci has contributed more than US $20 million to UNICEF’s work,
`
`focusing on the ‘Schools for Africa’ initiative which helps the most disadvantaged
`
`children, including girls, orphans and those living in extreme poverty, gain access to
`
`quality education. To date, this partnership has positively impacted the lives of more
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`than 7.5 million children living in sub-Saharan Africa and China.
`
`© Ronan Gallagher for Gucci
`
`with a view to creating sustainable change for the children, families and communities
`
`Gucci has consistently supported UNICEF’s programs in Malawi and Mozambique,
`
`in these two countries.
`
`To mark 10 years of partnership and in support of UNICEF’s work, Gucci released a short film, Growing Tall on 2 June 2015.
`
`Narrated by children, teachers and parents in a rural community in Mozambique, the film highlights progress made in
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`education over a decade, and illustrates the power of education to transform lives, particularly for girls and women.
`
`Children worldwide need your
`help right now. Please donate
`what you can today.
`
`A film by Gucci in support of
`
`UNICEF. Watch here
`
`Press Release - June 2
`
`2015
`
`Press Release - 27 April
`
`2015
`
`Visit here
`
`Founded by Gucci, Beyoncé and Salma Hayek Pinault in 2012, CHIME FOR CHANGE is a global campaign focused on
`
`girls’ and women’s empowerment. It serves to convene, unite and strengthen voices speaking out for girls and women
`
`around the world, and to raise funds, through crowd-funding, for non-profit organizations pursuing change in the areas of
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`education, health and justice.
`
`UNICEF has received support from CHIME’s network for activities such as providing school scholarships for girls, and
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`immunizations to women in order to eliminate maternal and newborn tetanus.
`
`With UNICEF, Salma Hayek Pinault visited Syrian refugees in Lebanon in 2015 to draw attention to the urgent humanitarian
`
`needs of children and families whose lives have been upended by the conflict in Syria. CHIME for the Children of Syria, is a
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`crowd-funding appeal to help UNICEF provide children with learning opportunities and psycho-social support services.
`
`Individuals can learn more and make a donation at www.crowdrise.com/chimeforthechildrenofSyria
`
`Gucci has committed to make a further €1 million (about US$ 1.3 million) contribution to UNICEF’s work before the end of
`Updated: 2 June 2015
`2016. In consultation with UNICEF, Gucci is channeling this new donation towards education initiatives in Burkina Faso, a
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`Gucci | UNICEF's corporate partnerships | UNICEF
`country where only 65% of girls go to school, compared to 76% of boys.
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`http://www.unicef.org/corporate_partners/index_gucci.html
`
`Home
`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`EXHIBIT 23
`EXHIBIT 23
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`

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`C I_ <D www.chimeforchange.org
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`•
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`tr J I Iii C
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`OUR IMPACT 0
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`ch1meforchange.org/ ... /9ucc1s·chime·for-change-campa1gn-partner•·with·9lob•l·cit1zen·to-amplify·the·vo1Ces·speak1 ... ' - - - - - - - - - - - - - - - - '
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`

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`~HIME
`FOR
`GE
`
`FOUN DED BY GUCCI
`
`THE SOUND OF CHANGE LIVE TOMORROW
`
`CHIME FOR. CHANGE presents THE SOUND OF CHANGE LIVE, a global concert
`event highlighting girls' and women's issues to 1 billion people globally
`
`Headlined by Co.founder and Artistic Director of CHIME FOR. CHANGE, Beyonce
`the line-up abo includes performances from Ellie Goulding, Florence + the Machine,
`BAIM, Iggy Azalea, John Legend, Jennifer Lopez, Laura Pausini, Rita Ora and
`Timbaland
`
`Simon Le Bon also confirmed to perform
`
`Show starts at 6pm BST tomoITOW at London's Twickenham Stadium
`
`Friday 31" June 2013, London, UK - Tomorrow, Beyonce will be joined by a star-studded
`line-up for THE SOUND OF CHANGE LIVE concert event, including Ellie Goulding,
`Florence + the Machine, HAIM, Iggy Azalea, John Legend, Jennifer Lopez, Laura Pansini, Rita
`Ora, Timhaland and a numher of other surprise guests including Simon Le Bon. They will take
`to the stage to support Gucci's new global campaign for girls' and women's empowerment,
`Tomorrow's concert event, which takes place at London's
`CHIME FOR CHANGE.
`Twickenham Stadium, will be broadcast t.o up t.o 1 billion people globally in six continents,
`and will bring together some of the world's most talent.ed artists and int.emationally renowned
`activists to raise awareness of the issues affecting t;irls and women.
`
`Simon Le Bon said: "In the year which marks the centenary of the Suffragett.e Movement, I am
`excited to be a performer at the Twickenham CHIME FOR CHANGE show this Saturday. As
`the father of three determined daughters, and as a man who was raised by a s1J'Ong,
`inspirational woman, I unreservedly support women's rights and the drive for equality world
`wide. So prick up your ears, because Chime is coming to town."
`
`Present.ers and performers at THE SOUND OF CHANGE LIVE will include:
`AWiwarya Rai "' Abhishek. Bach.chan* Archbishop Desmond Tutu * Beyonce • Blake Lively •
`Ellie Gouldmg * Florence + the Machine * Freida Pinto • Frida Giannini * Gloria Steinem •
`Gordon and Sarah Brown • HAIM • Hum.airs. Bacha! • Iggy Azalea • Jada Pinkett Smith •
`James Franco• Jennifer Lopez* Jessica Chastain *John Legend* Laura Pausini • Leymah
`Gbowee "'Madonna• Mpho Tutu• Rita Ora• Sahna Hayek Pinault• Sharmeen Obaid-Chinoy
`* Timbaland * Zoe Saldana *
`
`CHIME FOR CHANGE Co-founder and THE SOUND OF CHANGE Artistic Director,
`Beyonce' Knowles-Carter, who will perform a 45 minute special set, said: "Our goal is to call
`for change for girls and women in the loudest voice possible,' said Knowles-Carter. •I am
`
`

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`~HIME
`FOR
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`
`FOUN DED BY GUCCI
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`excited for WI to come together and bring the issues of Education, Health and Justice for girls
`and women to the world stage."
`
`In addition to live performances and collaborations from leading global artists, the concert will
`also serve as a platform to broadcaat inspirational and provocative short films and stories
`spotlighting girls' and women's issues globally. One such :61m. has already received critical
`acclaim at the Women Deliver conference in Kuala Lumpar, Malaysia, on the 30th and 3111t May.
`'llUMAIRA: TIIE DREAM CATCHER' is directed by Emmy and Oscar" winning
`documentary fihn.maker, Sha.rmeen Obaid-Chinoy. The film chronicles the life of a young
`woman who is fighting to educate girls in her community in Pakistan. Through sheer
`determination, she has set up a school that now educates more than 1,200 children.
`
`Other fi1ms that will be featured at THE SOUND OF CHANGE LIVE concert will include:
`SEPIDEH: LETTERS TO EINSTEIN by Beri.t Madsen, the story of Sepideh, a young Iranian
`astronomer who dreams of becoming an astronaut; REACHING FOR THE SUN by Jehane
`Noujaim which follows the joumey of 30 grandmothers chosen from remote comers of the
`globe who are trained as solar engineers, enabling them to solar power their own villages and
`pass on their knowledge to other women; and Dan Reed's #SHOUTING BACK which explores
`accounts of women's experiences of sexual harassment in the UK.
`
`A series of graphics will be displayed around Twickenham Stadium listing powerful statistics
`highlighting the issues affecting women and girls around the world, including shocking figures
`such as two thirds of the world's illiterate adults are women, 80% of matemal deaths could be
`easily prevented, 80% of the estimated 800,000 people trafficked annually are girls and women,
`800 women die during pregnancy and childbirth every day and 70% of women experience
`physical or sexual violence in their lifetime.
`
`Legendary UK promoter, Harvey Goldsmith, responsible for the world's biggest global charity
`concerts, such as Live Aid and Live 8, will produce the four-hour concert alongside Executive
`Producers Kevin Wall and Aaron Grosky from Control Room {Live Earth, Live 8, FIFA World
`Cup Kick Oft) who have worked with Harvey on many of these great events.
`
`In a world first., every ticket buyer will be able to personally choose which project the money
`from his or her tick.et will fund. Gucci is underwriting the concert event so that all ticket sales
`(less VAT and service fees) will support selected projects. A sell-out concert is guaranteed to
`fund at least 120 projects supporting girls and women in more than 70 countries from ticket
`sales alone. Viewers around the world will also have the opportunity t.o lend their support by
`donating online at chimeforch.ange.org and fb.com/chimeforchange, and through a mobile text·
`to-give campaign. Partner organizations include UNICEF, UN Women, The Global Fund for
`Women, GEMS, Plan Intemational, Vit.al Voices, CAST, Equality Now, Doct.ors of the World,
`Girl Up, PATH, KIND, Pro Mujer, and Women Deliver, t.o name a few.
`
`CHIME FOR CHANGE brings t.ogether a coalition of organizations and individuals t.o effect
`meaningful change for girls and women worldwide. The campaign's strategic partners include
`the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook, Hearst Magazines,
`and Catapult. The Intemational Herald Tribune and the Thomson Reuters Foundation are
`
`

`

`~HIME
`FOR
`GE
`
`FOUN DED BY GUCCI
`
`partners of the CHIME FOR CHANGE journalism platform. and The Buffington Post as digital
`media partner.
`
`Mariane Pearl, Managing Editor of CIIlME FOR CHANGE, has this week led a Thomson
`Reuters Foundation journalism course, 'Reporting Women' - a five-day journalism course
`which put a spotlight on women's rights, empowerment and the media. Marlane Pearl worked
`directly with journalists from across the world, selected for their ability to bring expertise and
`experience to the project, to explore topics ranging from the safety of female joumalists, to
`female stereoeypes and female narratives in the media.
`
`The Advisory Board of CHIME FOR CHANGE includes Hafsat Abiola, Muna AbuSulayman,
`Jimmie Briggs, Gordon and Sarah Brown, Lydia Cacho, David Carey, Joanne Crewe&, Minh
`Dang, Juliet de Baubign.y, W aris Dirie, Helene Gayle, Yasmeen Hassan, Arianna Huff'mgton,
`Musimbi Kanyoro, Alicia Keys, John Legend, Pat Mitchell, Alyse Nelson, Shanneen Ohaid
`Chinoy, Francois-Henri Pinault, Julia Roberts, Jill Sheffield, Jada Pinkett Smith, Caryl Stern,
`Meryl Streep, Arshhishop Desmond Tutu and his daughter Mpho Tutu, among others.
`
`To stay informed, visit www.chimeforchange.oi:g
`and join our community on Facebook at www.facebook.com/chimeforchange.
`
`To stay informed, visit www.chimeforchange.on; and join our communi1:}' on Facebook at
`'WWW.facebook.com/chim.eforchange.
`
`To download the imagery, logos, biographies and the press pack for the CHIME FOR CHANGE
`campaign pleaae click http://www.chimeforchange.org/
`
`To access B-roll footage from the Concert Annmmcement please go t.o:
`https://mediaserver2.specialtreat.s.co. uk:443/cld-bin/:lilemanac;er/
`Usemame: GUCCI_SCREENING 2013
`Password: gUcc15cR33n
`
`TIIE SOUND OF CHANGE LIVE Performers
`Visit -.chimeforchange.orglsoundofchange for the latest information about performers
`
`For media accreditation and ticketing for THE SOUND OF CHANGE LIVE, please
`contact:
`Johanna. Whitehead@freud.com
`Sam.Fane@freud.com
`+44 (0) 20 3003 6300
`
`For information about the CHIME FOR CHANGE campaign please contact:
`Caroline.Preston@freud.com
`
`

`

`GE
`
`FOUN DED BY GUCCI
`
`Amy.dowd@freud.com
`+44 (0) 20 3003 6300
`
`••••
`
`CIDME FOR CHANGE Foundmg Committee
`Frida Giannini, Beyonce Knowles-Carter and Salma Hayek Pinault.
`
`GUCCI
`Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Alongside
`the values of quality, creativity and Italian artisanal craftsmanship, for which the brand is renowned,
`Gucci also believes in the importance of a respoDBible attitude towards people, the environment and
`the commuDities in which it operates. Corporate citizenship is a fundamental part of the mission and
`opera.ting philosophy of the company. For more information about Gucci, please visit www.gucci.com
`
`The K.ering Foundation•
`The Kering Foundation combats "'Violence against women and promotes their empowerment.
`Launched in 1anuary 2009, the Foundation supports commuDity-based projects and encourages
`employee involvement to sustain women's causes around the world. Through four programmes, it
`supports local and international NGOs as well as social entrepreneurs, helps raise awareness and
`estJlblishes joint projects with the Ker.ing brands. In 2012, more than 80,000 women benefited from
`its support in 16 countries. *In line with PPR's change of name, the PPR Corporate FoUI1.dation for
`Women's Dignity and Rights will become the Kering Corporate FoUI1.dation, subject to approval at
`the FoUI1.dation's board meeting on 26 Iune 2013. www.keringformdation.org @K.eringForWomen
`
`Facebook
`Founded in 2004, Facebook's mission is to make the world more open and connected. People use
`Facebook t.o sta.y connected with friends and family, to discover what's going on in the world, and to
`share and express what matters to them.
`
`Catapult
`Catapult is the first crowd-funding plalform solely dedicated to advancing the lives of girls and
`women around the world. Catapult connecbl ttusted organizations with a new global audience to
`increase funds and engagement. Organizations can post projects online, and donors can browse and
`fund the issues that speak to them most. Every dollar donated goes to the orgallization and donors
`receive reports about the project's progress. Catapult beta-launched on October 11, 2012, with the
`support of notJlble partners, including the Bill & Melinda Gates Foundation, the Global Fund for
`Women and the United Nations Population Fund.For more information go to www.cata1mlt.org, and
`follow Catapult on Twitter: ®wecat.apult and Fac.ebook at facebook.co:m/catapult.org. Catapult is a
`project of WOMEN DELIVER, a 501c(3) organization. Invest in girls and women. It pays!
`
`Hearst Magazines
`Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified
`communications companies. Hearst Magazines is the largest publisher of monthly magazines in the
`U.S. (ABC 2012), reaching 83 million adults (Fall 2012 MRI) with its 20 titles. In addition the company
`published more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to
`creating and implementing Hearst Magazines' digital strategy, has more than .28 websites and 14
`mobiles sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire,
`
`

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`~HIME
`FOR
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`Good Housekeeping, Marie Claire and Seventeen, as well as digit.al only sites such as Delish.com, a
`food site iD. partnership with MSN; MisQuinceMag.com; md ReaJBeauty.com. Hearst Magazines has
`published more than 150 apps and digital editiow;. In addition, the company includes iCrossing, a
`global digital marketing agency.
`
`

`

`GUCCI AND CHIME FOR CHANGE PARTNER WITH GLOBAL CITIZEN
`FOR THE 2015 GLOBAL CITIZEN FESTIVAL
`
`CHIME FOR CHANGE Co-Found11rs 811yonc:B Know/11s-Carft1r and Sa/ma Hayek Pinauh
`Take the Stage lo Call for Gender Equality
`
`September 28th, 2015 - CHIME FOR CHANGE, the global campaign founded by Gucci to raise funds
`and awareness for girls' and women's empowennent, celebrated its new partnership with Global Citizen
`focused on gender equality, during the 2015 Global Citizen Festival on September 26 in New York City.
`
`This year marks the fourth annual Global Citizen Festival, bringing together artists, celebrities, world
`leaders and activists to create a lasting movement to end extreme poverty by 2030.
`
`CHIME FOR CHANGE Co-Founder Beyonce headlined the festival along with Pearl Jam, Ed Sheeran
`and Coldplay, joining fellow CHIME Co-Founder Selma Hayek Pinault, who took the stoge as a co-host.
`Gucci and CHIME FOR CHANGE served as Presenting Partners of the festival, welcoming 60,000
`concertgoers to the Great Lawn in Central Pork. Gucci CEO Marco Bizzarri joined Global Citizen CEO
`Hugh Evans on stage to announce the historic partnership. Fran~ois-Henri Pinault, CEO of