Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA447042
`ESTTA Tracking number:
`12/19/2011
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`91202672
`Defendant
`DC International LLC
`DC INTERNATIONAL LLC
`DC INTERNATIONAL LLC
`624 CYPRESS GREEN CIR
`WELLINGTON, FL 33414-6335
`
`Proceeding
`Party
`
`Correspondence
`Address
`
`Submission
`Filer's Name
`Filer's e-mail
`Signature
`Date
`Attachments
`
`david@dcinter.com
`Answer
`David Boegler
`david@dcinter.com
`/Boegler/
`12/19/2011
`TrademarkEinsteinDLletter1.pdf ( 8 pages )(2244642 bytes )
`
`

`
`FC lnteraratisnal LLC
`
`In re Notice of Opposition No. 91202672 from The Hebrew University of Jerusalem v. DC
`International marks EINSTEIN DL application No 85307764
`
`The Hebrew University of Jerusalem
`
`DC International LLC
`
`Eva J. Pulliam
`
`Arent Fox LLP
`
`1050 Connecticut Ave. NW
`
`Washington, DC 20036-5339
`
`Dear Mrs Pulliam,
`
`I am writing in response to the opposition action taken by The Hebrew University ofJerusalem
`located Givat Ram, PO Box 321165. Jerusalem 91341, Israel against the registration ofthe
`trademark EINSTEIN DL by DC International located 624 Cypress Green Cir, Wellington, FL-
`
`33414. USA.
`
`The following factors demonstrate DC Intemational's use of the mark EINSTEIN DL does not
`
`infringe or dilute the Hebrew University olJerusalem's marks EINSTEIN and ALBERT
`
`EINSTEIN.
`
`FIRST USE
`
`DC Intemational is a LLC registered in October 6, 2010 in the state of Florida. DC Intemational
`has been using the mark "EINSTEIN DL" since February 1,2011 . See Exhibit A. Additionally,
`DC International has registered the mark'EINSTEIN DL' with the USPTO on April 28,2011.
`
`

`
`SIMILARITY OF MARK
`
`DC Intemational assefis that our mark, "EINSTEIN DL", is not similar enough to'EINSTEIN'
`and "ALBERT EINSTEIN" to cause confusion. While the marks are similar in some respects,
`
`they dilfer in the following ways: the communication, publication" and advertising rnade by DC
`Intemational mentions the full trademark "trINSTEIN DI-" with the last two letters "DL" that
`stand lor "Diode Laser". See Exhibit B. The "EINSTE,IN DL" logo is unique to DC Intemational
`
`product and is very distinct to The Hebrew lJniversity of Jerusalem's marks.
`
`SIMILARITY OF GOODS/SIMILARJTY OF TRADE CHANNELS
`
`The Hebrew University ofJerusalem is in the business oleducation. The Hebrew University of
`
`Jerusalem registered their trademarks EINSTEIN and ALBERT EINSTEiN (Registrations No
`
`1479104,3591305 and pending registration 78213219) as Class 042. PROVIDING ACCESS TO
`AN ON-LINE COMPUTER DATA BASE FOR USE BY HIGH SCHOOL STUDENTS AND
`TEACHERS, and class 9,14,16,18,20,21,21.25,28 and41 that cover computer software,
`
`merchandising and educational services.
`
`These goods are addressed to general public. DC International, however, is in the dental
`
`business. As our mark EINSTEIN DL is used in connection with such different goods and
`services than those comected to EINSTEIN and ALBERT EINSTEIN, consumers will not be
`confused as to the source ofthe goods and services in connection with either ofour marks.
`EINSTE,IN DL is addressed to dental and rledical professional only. As it is unlikely DC
`International will offer goods in The Hebrew University olJerusalem's line ofbusiness, or rice
`versa, consumers will easily be able to identily from which source DC hTternational and The
`
`Hebrew University of Jerusalem's goods and services are coming from.
`
`STRENGTH OF MARK
`
`The Hebrew University ofJerusalem operates its business within the city of Jerusalem. The
`
`Hebrew University of Jerusalem's primary clientele are located within Israel. DC International,
`ltowever, primarily operates directly within the USA and secondary within international markets.
`
`

`
`l-he Hebrew University ofJerusalem docs not advertise or do business within the USA or other
`countries than Israel. l'he Hebrerv University of Jerusalem EINSTEIN and ALBERf EINS IEIN
`marks are not well known on a national level (tJS market). Additionally, The Hebrew Llnir ersity
`olJerusalem's mark has limited distinctiveness. There is little rei-ercnce to EINSTEIN and
`ALBERT EINSTEiN marks on The Hebrew University of .Ierusalem's website
`http://www-.huji.ac.il/hLrj i/cng/
`Due to EINSTEIN and ALBERi EINSTEIN descriptive narure, EINSTEIN and ALBERT
`EINSTEIN is not a strong r.r.rark. The weakness of The Hebrew University oflJerusalem,s mark
`n'eighs in lavor of DC International. Albert Einstein In 1 91 7. established the theoretic
`loundations for the laser ard EINSTEIN DL is an suitable name as an homagc to the theoretical
`physicist for a laser device.
`
`ACTUAL CONFT]SION
`
`As The Hebrew lJniversity olJerusalem is aw:Lre, the basis lor a trademark infringement claim is
`consumer conlusion. In your November 23. 2001 letter you did not provide ar.ry examples of
`actual confusion resulting from our concunent use olthc marks EINSTEIN DL and EINSI EIN
`and ALBERT EIfISTEIN. Wc derr.rand that you provide examples of actual confusion relating
`lrom the use olthe rnark EINSTEIN DL.
`There is a clear distinction between DC International activity and mark EINSTEIN DL addressed
`to dental and nredical professionals compared to The Hebrew. university ofJerusalem narks
`EINSTEIN and ALBERI' EINSTEIN addressed ro the education/ Llniversitv market.
`
`DC Intemational began using the mark EINSTEIN DL on February 1, 2011. The l-Iebrew
`University of .Ierusalem began using the mark EINSTEIN around 19g6 and ALBER'f EINS'IEIN
`around 2003. For 10 months both DC It.tternational and The Hebrew University ofJerusalem
`have concunently used their respective marks without issue. This factor suggests that the
`concLrffent use of our marks EINS fEIN DL and EINSTEIN and AI-BERT EINSTEIN do not
`resuit in consumer conlusion.
`
`

`
`mark EINSTEIN and ALBERT EINS1 EIN. Additionally, the mark EINSTEIN DL will not
`dilute EINSTEIN and ALBERT EINSTEIN because the marks are distinct from each other. as
`noted above.
`Ifrhe Hebrew university ofJerusalem decides to take any litigious action (e.g., filing ofany
`lederal lawsuit, communication with the USpro, proceedings under the UDRP, etc.), DC
`International demands that The Hebrew University ofJerusalem includes a copy, in its entirety,
`this letter and exhibits. In addition, DC Intemational further demands that if rhe Hebrew
`university of .Ierusalem takes any litigious steps that The Hebrew univcrsity ofJerusalem
`provides proper service or a copy of such correspondence.
`
`CONCLUSION
`
`For these reasons and others, DC L.rtemational has its own distinctive mark that does not dilute
`or otherwise infringe upon The Hebrew University of Jerusalem's trademarks. And, any claims
`to copyright infringement are denied based upon use olcommon jargon and expressions in the
`industry.
`
`Very truly yours,
`
`Dated Decern
`
`19, 201 1 .
`
`l-
`Boegler
`
`Vice President
`
`624 Cypress creen Circte. Wellington, FL_334,14
`Toll free 1-888-472-4807 ph +1 56.1 337 8888
`Fax +1 561 899 0467
`email sales@dcinter.com
`www,dcinter.com
`
`5
`
`/">,
`t{A\ q/ t..
`
`I''T€t
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`

`
`DC Intcrnational ollers dentists advanced diode laser technolog) - Dentis...
`
`http://w\vw.dentistry iq.com/indcx/display/alticle-displa.r /0608177049/at1-.-
`
`6rHrerrA
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`Home Products Clinical Practice Mgrnt Dental Hygiene Front Offlce Continuing Ed. RDH Products Marketplace
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`Community Events
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`TvEd 3
`
`DC lnternational offers dentists advanced diode laser technology
`
`WEST PALIV BEACH, Florida DenlallechnolosyproviderDC
`innoval ve range ol dental produ.1s.
`
`To read more aboutdjode lasers, go to.li.:li lasers.
`
`lnlemationalhas announced lhe addtion oiEinslen DL to s
`
`Eirslen DL s an advanced denlal laser Dertists worldwde car orderlhe producl online or via DC lnternalionals tolllree
`number (888) 472-4807.
`
`'Our commitment
`is lo provide denlisls woddwlde wjlh lhe besl products in lhe markel, and we are thrlled to stan sellin! lhe
`mostadvanced laser technology ' said David Bodgler, vce prcsident at DC lnternalional, "Ourexpens understand the
`evolvnq iaserrechnology and lhe diode lasers a.e well-known lor revolulionizing the praclice of dentistry'
`
`Diode lasere are specially designed to pedorm sotl tissue procedures wilh a lessinvasive and lraumatc manne. This
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`
`Wlh a hghe. absorpton n hemoglobin oxyhemoqlobn and water, sludies have proven the laseis ablatirg efiiciency is
`enhanced. The 980 nm wavelength lakes advanlage oi lhe 700,6rwaEr conteni otthe Ussue, which allows lhe high
`absorpiion olits radiantliqhl enerqy nlo the tissue.
`
`The 980-nm wavelength enabies ihe use oi water lo conhol collateral thermaL damage. The waler abso€lion
`s higherlhan
`the 81 Gnm wavelenqlh ,and il min m zes he area of nec.os s and charcd I ssue. Ihere s no need lo iniliate lhe t p oI lhe
`liber for mosl procedures. Laser denlislry is constanlly evolvng and seven watrs ot power is suiiicienl lo keep up wllh the
`
`For additonal iniormaton, v sil w& dlLnl. .c.n or call (888) 472-4807.
`To comment on this product, go to ccmma. ry.o.nnlr.llier t, ioljr c!fl.
`
`EDITORS PICKS
`
`Thefollowlns arlicles are lhe DIQ edtorialslafs recommended reads:
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`DC International LLC
`wr,l"w. dcinter.com
`US Toll Free: r BBB 472 4Bo7
`T: + r (56r) ggZ BBBB
`F: +r (56r) 899 o467
`E-mail: sales @ dcinter. com
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`EinsLein DL is ovoiloble in
`81O nm
`98O nm
`1062+ nm
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`IT,INS-I'TiIN DI, INCI-TIDES
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