`
`aieometri nia.’
`
`BULKY DOCUMENTS
`
`(Exceeds 100 pages)
`
`Filed: 10/10/2012
`
`Title: Opposer NOREx. 564
`
`Part 12 of 13
`
`91201920
`
`

`

`Perea OPpPp008445
`
`Citigroup Inc. v. Citiair, LLC
`Opp. No. 91201920
`Opposer NOR Ex. 564
`
`

`

`r 200th anniversary.
`ete)
`In 2012, Citi
`Our principles — common) purpose, responsible
`finance, ingenuity and leadership - are the bridge that
`connects our 200-yearhistory with the future we want
`to create. Whenthese principles
`quide our actions, we
`endure and thrive. Our special anniversary provides
`us with an opportunity to reflect on our history and
`
`prepare for the future.
`
`OPP008446
`
`

`

`200YEARSCItI
`
`om
`
`Citi works tirelessly to serve individuals,
`communities, institutions and nations. With
`200 years of experience meeting the world’s
`toughest challenges and seizingits greatest
`opportunities, we strive to create the best
`outcomes for our cents and customers with
`financial solutions that are simple, creative
`and responsible. An institution connecting
`over LO00cities, 160 cauntries and millions of
`people, we are your global bank; we are Citi.
`
`
`One team, with one goal: serving our
`clients and stakeholders
`
`Responsible Finance
`Conduct that is transparent, prudent
`and dependable
`
`Ingenuity
`Enhancing our clients’ fives through
`innovation that harnesses the breadth
`and depth of our infarmation, global network
`and world-class products
`
`Leadership
`Talented people with the best training who
`thrive in a diverse meritocracy that demands
`excellence, initiative and courage
`
`OPP008447
`
`

`

`
`
`
`
`One team, with one goal: serving ourclients and Stakeholders
`
`
`
`GENERATION
`S FORGETfhat fruits and vegetables have natural growing
`Seasons. In the Northern Hemisphere, people give Valentine's Day roses
`in February without 4 thought. This was nat true, though, before it became
`bossible to efficiently transport large amounts of Cargo across land and sea.
`Malcolm McLean, a trucking entrepreneur sawa ship as just another piece
`of highway for transporting goods and envisioned installing racks to anchor
`truck trailers on Cargo ships. Citl teamed up with him to finance the project,
`whichultimately led to the invention of the cargo container and thus
`inter-modal transportation.
`
`CARGO CON TAINES
`
`
`
`
`
`IT TAKES MILLISECONDSfor 3 businessman in London to call his family
`members in New York to lat them know that he has arrived safely. In 1865,it
`would have faken a ship nearly three weeks to deliver the message. All that
`changed a year later, with the laying of the trans-atlantic cable. For S10 a word,
`Messages could be transmitted between continents within minutes. What
`once required an ocean crossing now fook a few keystrokes. The cable was the
`brainchild of Frederick Gisborne and Cyrus Field, who founded the New York,
`Newfoundland and London Electric Telegraph Company. Citi played a role in its
`financing, with Citi’s president serving as treasurer and director of the company.
`
`
`
`PANAMA CANA:
`
`TAXI DRIVERS IN SHANGHAI prefer German Valkswagens, feenagers in
`London love phones made in Taiwan and Parisian restaurateurs like to serve
`Ecuadorian shrimp, We owe the routine nature of these choices to one of the
`greatest engineering feats in human history: the Panama Canal. Thirty million
`cubic meters of earth were removed to connect the Atlantic and Pacific oceans,
`saving 15,000 ships a year from having to round the tip of South America.
`Thanks to the world’s biggest shortcut, trade flourished, economies expanded,
`and new markets and jobs emerged. At the request of President Theodore
`Roosevelt, Citi played a central part in financing the construction of the canal.
`
`
`
`WE DEPEND ON OIL fo heat our homes in winter power our cars on fhe way
`to work andlift passengerjets to destinations everywhere. Nearly half of the
`oll supply is producedin just five countries, butit’s used in every cornerof
`the world, Muchof itis transported in supertankers, championed by Aristotle
`Onassis. These ships created unprecedented links betweenoil suppliers and
`purchasers, bringing comfort and simplicity to everyday fives while changing
`industrias and making new markets. Citi financed the construction of Onassis’
`first supertanker in 1948,
`
`2
`
`OPP008448
`
`

`

`Responsible Finance
`
`Conduct that is transparent, prudent and dependable
`
`Rebuilding
`a broken
`continent
`
`THE MARSHALL
`PLAN
`
`EUROPEIS A PILLARof the global econamy, contributing more than 20% of
`the world’s gross domestic product. But in the aftermath of World Wartl, Europe
`was adevastated continent. It suffered crippling shortages of food, fuel and
`clothing, Moved by this humanitarian crisis, the LS, government developed
`the Marshall Plan, a program that delivered $13 billion in aid. It's considered
`one of the most successful foreign aid bregrams in history, helping to boost the
`European economy by more thana third in three years. Citi playad an important
`role in the Marshall Plan by arranging commercial letters of credit for shipments
`fo countrias receiving aid,
`
` Partnering
`
`to expand
`financial
`
`access
`
`MICROFINANCE
`
`Laying
`foundations
`for anew
`urban reality
`
`CITEFOR CITIES
`
`Championing
`financial
`inclusion
`
`COMMUNITIES
`AT WORK FUND
`
`GLOBALLY, MORE THAN 200 MILLION people have access to credit and other
`financial services, primarily through microfinance institutions that provide
`loansto individuals, often in rural communities, financing small businesses,
`education and housing. Microfinance continues to avolve as fresh thinking, with
`innovative technologies like mobile and branchless banking, providing inclusion
`and new opportunities for househalds and communities fostering acanomic
`growth. The Citi Foundation has been a leading supporter of understanding
`clant needs, product innovation and financial education for more than 30 years.
`Citi's businesses, led by Citi Microfinance, are expanding financial inclusion
`through partnerships with more than 120 microfinance institutions, funds and
`networks in more than 40 countries, providing financial services to millions of
`underserved households.
`
`CITIES HAVE LONG BEEN ENGINESofinnovation and prograss. The world
`currantly is undergoing the largest wave of urbari growth in history, with city
`populations increasing by a third in the last 20 years, This dramatic change
`introduces a host of complexities, and governments work to keep pace by
`developing updated services and infrastructure that are efficient and secure.
`Mumbai established an e-payment gateway for the government to collect tax
`receipts and make payments, Warsaw created a system that allowsit to manitor
`its cash flows in real time, Mexico City adopted a system to manage its $30
`million in daily payments. All these programs and more are made possible by the
`financial and technological know-how delivered through the Citi for Cities team.
`
`THERE IS NEW REASONto be hopeful in low-income communities acrass
`America, where some small businesses are getting loans, community centers
`are being developed and housing units are being renovated. In many such
`communities, access to credit has long been scarce, and the opportunities
`for economic development go by the wayside because educational, commercial
`and social ventures are starved for cash. The Communities at Work Fund was
`created to help reverse this trend. It provides financing through neighborhood
`institutions that lend to nonprofit and for-profit enterprises that are
`underserved by traditional banks. Cit, together with the Calvert Foundation
`and Opportunity Finance Network, launched the $200 million fund in 2Mo
`and has since approved loans ta communities in 39 states,
`
`i
`
`OPP008449
`
`

`

`Ingenuity
`
`Enhancing ourclients’ lives through innovation that
`harnesses the breadth and depth of our information,
`global network and world-class products
`
`inventing
`the modern
`multinational
`
`company
`
`FIRST
`
`FOREIGN EXCHANGE
`
`CORPORATIONS ROUTINELY PERFORM thousands of transactions all
`arourid the world ~ payments, transfers and deposits ~ to cultivate new
`markets or sustain existing anes. This was impossible before John Rockefeller
`Saw an opportunity to bring Standard Oil’s surplus oil reserves to China in
`1891. Citi established a foreign exchange department to enable Rockefaller
`fo maintain seamiess crosssborder cash flowsfor his Chinese operations.
`By 1898, it anabled Standard Oil to pay any sum of money to any industrialized
`city in the world within 24 hours. This was the precedent forthe modern
`multinational company.
`
`
`Creating
`access at
`all hours
`of the day
`
`NINETY PERCENT OF THE WORLD'S population lives within a 15-minute
`walk from an ATM, making our 24-hour-a-day lives possible, We can go almost
`anywhere in the world, at any time of the day or night, and get instant access
`to cash fo make a purchase, pay for a service or cover a bill. In 1977, whenCiti
`introduced its first ATM in New York City, there were a miniscule number of
`such machines anywhere in the world, Four years later the canvenience of
`ATMs doubled Citi's share of depasits in the market. Today, we have 26,000
`ATMs worldwide.
`
` Making the
`
`AT A CITI SMART BANKING BRANCH, a person is greeted by a concierge,
`accesses full onting banking features at a workstation, views instantly updated
`market information on a wall display and receives customer service through
`a live video chat. It is a seamless experiance and a dramatic departure from
`traditional branches, which some people equate with long lines, uneveri
`service and excessive paperwork. The design comes from the insight that
`the most successful bank of the future will be the one that delivers the
`greatest customized value to clients in the simplest way, The first Citi Smart
`Banking branch, built in Tokyo, was heralded as the top retail bank in Japan
`just one year after opening.
`
`ATM
`
`Stripping
`barriers
`out of the
`banking
`experience
`
`CITESMART
`BANKING
`
`wallet carry its
`own weight
`
`DIGITAL WALLET
`
`A PERSON WALKING DOWN thestreet can use a mobile phone to search
`for a restaurant and can use a digital wallet onthe phone fo retrieve coupons
`from establishments within walking distance and pay for a meal ~ all witha
`wave of the hand. The digital wallet is a far cry from the purses and wallets that
`people have carried since the creation of money. Developers recognized the
`potential of handheld technology to make people’s lives simpler and smarter.
`Citi colaborated with Google, MasterCard, Sprint and First Data to introduce the
`first widely deployed near-field communication-connected digital wallet in the
`US. market,
`
`OPP008450
`
`

`

`Leadership
`
`Talented people with the best training who thrive ina
`diverse meritocracy that demands excellence, initiative
`and courage
`
`netentneneneneee
`Establishing
`EVERY DAY, CITI BANKERS work alongside tens of millions of clients to
`bdo ds
`achieve progressforindividuals, families and cammunities, businesses,
`Hinstitution
`institutions and nations. tt is the shared purpose of the Citi community that
`dedicated Lo
`Spans over 100 countries: people laying plans, making decisions and taking
`progress
`action with an abiding passion to make things better. That was the character of
`4
`the dozen people who came together at a smal! building at 52 Wall Street in the
`summer of 1812 to found the bank that would become Citi, They pooled their
`FOUNDING STORY
`resources to fund each other's ambitions in New York City and beyond.
`
`
`
`RMminasatanehinbenner,enemiestantitinneitttneuenteaseseamanememnaninanannamittcnminitntannin
`setting
`CITI ALUMNI go on to becomechiefs of multinational corporations, ministers
`ese oad
`of finance, governors of central banks, ambassadors of nations — aven heads
`UNIVERSd!
`of state. Citi has a rich history as a training ground for future leaders. In 1914,
`standards for
`as the bank continued to expandinternationally, Citi president Frank Vanderlip
`leader ship
`formalized that role in Citi'sfirst official learning and development cu rriculum,
`dwelling not only on Ehe rigors of banking but also an the tools of general
`management and the study of foreign languages and cultures. The courses
`equipped the program’s graduates with the skills and sensibilities necessary to
`serve a new kind of worldly clientele This was the precedent for the reputation
`that Citi still enjoys today,
`
`TRAINING FUTURE
`LEADERS
`
`
`
`
`
`
`Making
`mmaht
`.
`oO
`Money mobile
`and secure
`WALTER WRISTON
`
`
`
`J
`
`Spurring
`in
`ara nf
`dP eFa OF
`worldwide
`gi owth
`"
`MOSES TAYLOR
`
`
`THERE ARE MORE THAN THREEBILLION credit cards in circulation
`worldwide, and nearlyfourbillion people manage their funds through an ATM,
`website or mobile phone. In the late 1960s, the idea of paying for dinner with
`a plastic card or having access to a bank account after 4 p.m. was unthinkable.
`It took the vision of Citi president Walter Wriston to imagine the future of
`retail banking, a world where people have simple access to credit and savings,
`anywhere at any time, Wriston believed that Cit} had to be “responsive to the
`needs of society,” and he invested billions fo create Citi's consumer business
`through the conmercialization of credit cards arid the ATM.
`
`
`FOR MORE THAN 100 YEARS,the United States has been a driving force of
`innovation and economic success in the world. Satting that dynamo into mation
`required bald action in the decades before. In the 19th century, the first modern
`gas utility was founded to light Manhattan, vast railroad systems were laid to
`open the American frontier and far-stratching communications networks were
`created ta link most paints in America to each other and to the world. Moses
`Taylor president of Citi from 1856 to 1882, was a leading player in these and
`humerous other investments that transformed the United States from an outlier
`to a pacesetterin the global economy,
`
`wt
`
`OPP008451
`
`

`

`to offer custoners new and enhanced barking options. Tha
`201 resu fs speak for themselves: Citi Mobile™ users were up
`more fran 80%, anc mobile transfers increasad 170%,
`
`On becoming the industry's best source of content: 11 2011,
`we Screngthaned our global Ecorvomics team with several key
`hires, Euilt a fulkseale research casability for sur Commodizies
`group and enhanced our ecuity research in a numer of
`critical sectors, rotaaly energy and healti care. We also
`launchad an innovaf ve research saries uader the arand of
`Cit] GPS (Global Parspéctives & Solutions), reports that
`provide deep, thematic researct relevant toall our clients
`an major issues facing the world aconcmy.
`
`We are making good progress on our pledge to bu'ld best-in-
`class corporate and investment banking capabilities. In 2011,
`wa huilf aur falent basein critical sectors such as fechnalagy,
`anergy and industials ard in kay countrias, incliding China,
`Russia, Brazil, Qalar and (he UK, We eslavlished new counlry
`desks in 10 amarging market coun‘rias to anhance global
`connectivity for our corporate clients, in che U.S. and abroad,
`and help them capture capital flows ‘nfo, out of and within
`the emerging mar<e:s. We relocated staff across ragions
`fo focus on clent flows ard provide guidance ard
`
`raconmendations to cliants basad ua0n deep market
`knowledge. And we launched a Citi Glozal Banking Mobile
`application for the iPad traf allcws clients to access our lates
`insights on global capital mar<ets and M&A. Citi is focused
`on supsorting c iarts in the emerging markets by srovidirg
`intraregional coinectivity anc datailed knowledge
`
`to better connect with our customers, we revamped our orand
`strategy :o ersure that we oresent our companyina powerful,
`consistarf way,
`iniffed under tha name “citi” averywhera
`while keaping tre name “Citibank” for our retail ban«. We're
`also proud to sporscr the 2012 U.S. Olympic and Faralympic
`Teams as they cormpate for the godin Lendan this summer.
`
`We also mada progress on our ongoing goal to att-act “he
`world’s vary bast and most globally minded talert, wherever
`such pearla can ha fond. We realigned partians of the
`organization to betfer -eflect Citi’s long-tern business
`strategy, irciiding the craation of the COOspresiderit role
`
`Citicarp Net income
`Citigroup Book Vatue Per Share
`(is bliltons of dokars}
`
`
`$15.3
`
`2009
`
`$14.7
`
`
`
`2010
`
`$14.4
`
`$53.50
`
`2011
`
`2009
`
`$5615
`
`
`
`2010
`
`$60.70
`
`2011
`
`Citi Holdings Assets
`Total Stockholders’ Equity
`{in billions of dofars)
`(in billions of dollars)
`$e27'
`$359
`$269
`
`9152.7
`
`$163.5
`
`$177.8
`
`
`
`1a°'c8
`
`4010
`
`4g
`
`‘Peak quarter,
`
`2009
`
`2010
`
`2011
`
`Citigreup Total Assets
`{in bilfiens of doHars}
`
`Citigroup Deposits
`{in billions of doitars)
`
`$1,857
`
`$1,914
`
`$1,874
`
` poe.
`
`$B359
`
`$845.0
`
`$865.9 eo
`
`zon
`2010
`2ocg
`201
`zo10
`2009
`
`
`OPP008455
`
`

`

`
`
`GCB consists of four primary business units - Retail Banking,
`Citi Branded Cards, CitiMortgage and Commercial Banking —-
`that operate in our four key global regions - North America,
`Latin America, Europe, Middle East and Africa, and Asia
`Pacific. Operations outside the U.S. account for approximately
`half our total loans, deposits, revenues and net income.
`Our GCB businesses are strong in some of the world’s most
`important growth markets, from China, Malaysia, Korea and
`India in Asia Pacific, to Poland and Russia in Europe, to Mexico,
`Brazil, Colombia, Argentina and Panama in Latin America. In
`Mexico, Citi’s Banamex franchise serves more than 20 million
`customers and is the country’s largest financial institution
`as Measured by assets and customer-managad resources.
`Citi Retail Services (formerly Retail Partner Cards), after
`solidifying several existing partnerships and changing its
`name to reflect the comprehansive suite of services it offers
`to partners, is moving fromCiti Holdings in 2012 to became an
`integral part of GCB.
`
`Retail Banking
`
`Citi's Retail Banking network consists of more than
`4,500 branches across the globe and holds deposits
`exceeding $300 billion. In 2011, we opened state-of-the-art
`digitized Citi Smart Banking branches in Washington, D.C.,
`New York, Tokya and Busan (South Korea) and continued
`renovating our antire branch network. We also opened
`innovative sales and service centers in Moscow and
`ol. Patersburg and Citi Express modules - a 24-hour service
`unit = in Colombia. Branch openings in three new citias in
`China expanded our presence in the country to 13 cities.
`12ra
`
`200YEARS Citi
`
`Citi Branded Cards
`
`As one of the work's largest credit card issuers, Citi Branded
`Cards introduced several new products in 2011, including:
`Citi ThankYou®, Citi Executive®/aAd vantage® and Citi
`Simplicity® cards in the U.S; Latin America partnership cards
`with Colombia-based airline Avianca and with Banamex and
`AeroMaxico; and a merchant loyalty program in Europe.
`
`CitiMortgage
`
`U.S. mortgage originations of $63 billion continued to shaw
`strong improvement, particularly in branch volumes and
`through the direct-to-consumer channel, which racently
`surpassed $1 billion. Helping to keep people in their homes
`remained a top priority throughout 201. Since 2007, we have
`helped more than one million hameownersin their efforts to
`avoid potential foreclosure. We launched the Road te Recovery
`consumer outreach and homeowner support network in the
`U.S. to help distrassed homeowners, Globally, CitiMortgage
`partnered with target markets to build a foundationfor
`expansion in countries with high-growth opportunities.
`
`Commercial Banking
`
`Commercial Banking is dedicated to serving the needs of
`100,000 small to medium-size companies in 32 countries.
`The business’ global strategy is to leverageCiti's worldwide
`network to help ourclients navigate a continually globalizing
`marketplace, The businass grew profitably in 201 and has
`improved overall client satisfaction within each ragiori.
`
`Digital innovations
`
`Global Consumer Banking continued making progress toward
`Vikram Pandit’s vision of transforming Citi into the world’s
`digital bank. Citibank unveiled Citibank for iPad®, a critically
`acclaimed consumer banking app designed specificallyfor
`iPad that provides clients with an engaging, visually rich
`tool to track, analyze and plantheir finances. We launched
`a mobile banking platform and an updated Citibank® Online
`website in the U.S. and are implementing a worldwide rollout
`of Doth innovations, setting us on a course to bring the best
`digital experiences to our customers worldwide.
`
`OPP008458
`
`

`

`x
`
`
`
`
`
`
`
`
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`
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`
`
`
`OPP008459
`
`

`

`securities and Banking
`
`200YEARS CItl
`
`énd Banking (S&B) business
` ey of investment and
`
`benking services and preducis for
`
`PAP DLS INSUEUOHS and
`
`
`
`Global Banking
`
`Our Global Banking franchise is among the world’s foramost
`corporate and investment banks. It offers a full suite of
`strategic and financing products, services and advice to
`multinational and local corporations, financial institutions,
`governments and privately held businesses in more than
`160 countries. With our strong local prasence in many
`countries ~ Citi has bean in some markets for more than
`100 years ~ we use our country and sector expertise to fend
`money fo our clients, halo them raise capital and advise
`them on important transactions. Citi served clients on some
`of the most successful deals af 2011, including International
`Financing Review's Best Americas Securitization for Foard
`Credit, Bast Emerging Asia Band for Partamina, Best Latin
`America Bond for Petrobras, Best Emerging EMEA Bond
`for VimpelCom, Bast Yan Bord for Panasonic, Best Senior
`Financial Bond for Capital One and Best Americas Structure
`Equity Issue for AIB/MetLife.
`
`Global Markets
`
`Global Markets provides world-class financial products and
`solutions across a broad range of asset classes through ifs
`underwriting, sales and tracing, distribution and research
`Capabilities. Products offered include equities, commodities,
`cradit, futures, foreign exchange, amerging markets, GIO
`rates, municipals, prime finance and securitized markets.
`Our Investment Research and Analysis division focuses on
`delivering the highest-quality company, sector, economic and
`geographic insights to aur clients globally, The unit includes
`equity and fixed income research, aconamic and market
`analysis and product-specific analysis fo help individual and
`institutional cllants navigate a complex global marketplace,
`
`14
`
`Citi Private Bank
`
`Citi Private Bank is a trusted advisor to some of the
`wealthiest Individuals and families throughout the world,
`The Private Bank has relationships with many globally minded
`entrepreneurs, investors and philanthropists who expect and
`demand a highly personalized and consistent lavel of service.
`Our open architecture network of more than 1,006 private
`bankers and investment professionals across 46 cauntries and
`iurisdictions provides clients accass to the bast investment
`opportunities available, coupled with exceptional advice
`tailored to their needs and aspiratioris. With $250 billion in
`assets under management, the Private Bank offers a wide
`range of products and services covering capital markets,
`managed investments, portfolio management, trust and
`estate planning, investment finance, banking and art, aircraft
`and sparts advisory, and finance.
`
`Citi Capital Advisors
`
`Citi Capital Advisors (CCA) is a global alternative asset
`management platform that offers a diverse set of investment
`strategias across a full spectrum of asset classes, ranging
`from market strategies to infrastructure and private aquity
`investing for institutional and high-net-warth investors, Our
`market strategies products include specialized hadge funds,
`mariaged accounts and structured investments managed
`by experienced investment professionals whase interests
`are firmly aligned with those of our clients and whose focus
`is on preserving client capital and liquidity while seeking
`differentiated risk-adjusted returns. The bankers in our
`private equity and infrastructure investmant businesses offer
`investors years of experience across a broad range of asset
`classes with an innovative operational and risk management
`infrastructure, all supported by the vast resources of Citi's
`global network,
`
`OPP008460
`
`

`

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`Global Transaction Services
`
`200YEARS Citi
`
`Global Transaction Services (GTS) provides
`cash management, trade and securities
`services Lo companies, governments and
`other institutions in the U.S. and more than
`140 countries.
`
`GTS intermediates more than $3 frillion in financial,
`commercial and capital flows daily and provides accessto
`technology platforms, regulatory knowledge, operaticnal
`expertise and data-driven analytics that enable corporations,
`financial institutions and governments to manage their
`financial operations efficiently, with visibility and contral
`across their enterprise and supply chains. Clients benefit from
`the scale and consistency of our global platforms, service
`experience, connectivity to market infrastructures, and proven
`operating expertise in developed and growth markets. The
`business’ growth strategy is well-aligned with the fundamental
`trends that are shaping change across all industries:
`globalization, urbanization and digitization.
`
`Ninety-nine percent of Fortune 160 companies and
`93% of Fortune Global 500 companies count on GTS to
`support their treasury operations with global solutions for
`payments, collections,liquidity and investments by working
`in partnership with export credit agencies and development
`barks. We also serve our clients’ critical trading partners
`by delivering supply chainfinancing solutions as well as
`rnedium- and long-term global financing prograrns across
`multiple industries. In 201, clients doing business with
`Citi in 10 or mare countries generated over 60%of GTS"
`total revenues.
`
`More than 400 of the world’s top 500 banks and 200 of the
`top 300 asset managers rely on GTS to provide correspondent
`banking, investment administration solutions and securities
`services through our glabal network. We provide customized
`investment servicing across traditional and alternative
`
`investment strategias, asset classes and geagraphies and
`help clients meet their performance objectives. We also
`assist governments around the world to enhance the delivery
`of services to citizens while supporting the vital need for
`afficiency reform through e-government initiatives. GTS is
`an important contributor to the company’s Citi for Cities
`initiative, which helps cities address the needs of their rapidly
`growing populations through improvaments in citywide
`afficiency, infrastructure modernization, and increased citizen
`empowerment and access,
`
`We aiso are becoming increasingly critical to our clients as
`they expand their operational footprint and supply chains,
`particularly in the developing markets. The business is
`uniquely placed to capture the grawth in developing-market
`trade and capital flows, including the cross-regionalflows
`betweeri Latin America, Africa and Asia.
`
`By continuing fo invest in fechnology and talent, GTS is
`innovating with clients and developing solutions that meet
`and anticipate their neads. With this in mind, we’ve astablished
`Citi Innovation Labs in Dublin, Singapore and Lod? (Poland) to
`expedite the development of new applications. Fram mobile
`payments that increase financial access for the unbanked
`in developing markets to digital identity management
`solutions that help clients better serve their own customers,
`STS focuses ondelivering accessible, digital solutions in an
`increasingly information-drivean business.
`
`Economic uncertainty, along with vast changes to the
`regulatory and competitive landscape, presents
`broad-reaching implications for our clients and their
`operations. We are helping clients navigate through this
`period of volatility with solutions that improve efficiency,
`maximize the value of capital, protect the integrity of their
`supply chains and manage risk to help ensure their success in
`this emerging environment. As a strategic partner toits
`clients, GTS is the backbone of Citi's global franchise.
`
`16
`
`OPP008462
`
`

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`OPP008463
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`

`Corporate Citizenship
`
`200 YEARS CIO
`
`At Citi, we aim to conduct business in a
`manner that creates value for our clients,
`shareholders, people and communities.
`We understand that being a good corporate
`citizen starts with operating responsibly.
`
`This philosophy is ingrained in every aspect of Citi's daily
`operations, in our culture and in our decision making.
`We think carefully about the impact we have on businass
`partners, on the financial system and on the world we all
`share. We reinforce our commitment to Responsible Finance
`and financial inclusion with innovative business endeavors,
`with robust philanthropic investments and by recruiting and
`supporting a diverse workforce,
`
`Financial inclusion
`
`AS a financial institution, Citi embraces the challenge to help
`reach the 2.5 billion people in the world with no accass to
`financial services. Expanding financial inclusion is part of our
`mission, and we have a long record of developing programs
`that extend saving-, credit: and asset-building opportunities
`to those outside the financial system, providing them
`pathways fo build more secure futures, At Citi, we integrate
`our core businesses, a global perspective, local presance and
`cutting-edge technologies to contribute to financial inclusion
`
`with thought leadership, research andinitiatives that are
`innovative measurable and replicable,
`
`Through Citi Microfinance, Citi Cormmunity Development and
`the Citi Foundation, wa focus on working acrass Citi business
`lines and with community groups, governments, institutions
`and networks to develop initiatives that broaden access for
`traditionally underserved communities. By investing capital
`and expertise, we work with partners to:
`
`* Make it possible for microentrapreneurs and small business
`owners fo start and sustain their businesses and te create
`
`livelihoods for their families and neighbors.
`
`* Enable young people te receive advanced educations and
`prépare themfor productive livelihoods.
`
`18
`
`+ Halp consumers build their own financial capability by
`pairing financial education with access to appropriate
`products and services so they can save, wisely manage
`their money and weather setbacks.
`
`* Finance affordabie housing and community infrastructure
`projects that create a solid foundation for financial mobility.
`
`Environmental Sustainability
`
`Citi’s commitment to environmental sustainability in our
`own operations and with our clients is based on three
`pillars: managing the environmental footprint of our own
`global operations; managing environmental and social
`risk associated with projects we finance; and developing
`business opportunities with our partners to address critical
`anvironmental issues. in 20M, Citi financed and advised on
`nearly 14,000 megawatts of wind and solar power projects
`worldwide, pioneered transactions in energy efficiency
`finance, and, as chair of the Equator Principles Association,
`jad the industry in updating standards for environmental
`arid social tisk managementpractices. In cur own operations
`and in our work with clients, we are dedicated to supporting
`solutions that address climate change, water scarcity, declining
`biodiversity, human rights and other important challenges.
`
`A Diverse Modern Workforce
`
`Our work would not be possible without the strength of a
`diverse and skilled global workforce. Citi ensures that our
`people are equipped with the support systems needed
`to realize their professional growth, make meaningful
`contributions and develop price in their work. The distinct
`perspectives of our team membersail bring added value
`to our cliants and customers, and Citi’s strong tradition of
`emplo