Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA477838
`ESTTA Tracking number:
`06/13/2012
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`91198266
`Plaintiff
`Electronic Creations Corp.
`Defendant
`GoAuto, LLC
`
`Proceeding.
`Applicant
`
`Other Party
`
`Motion for Suspension in View of Civil Proceeding With Consent
`
`The parties are engaged in a civil action which may have a bearing on this proceeding. Accordingly,
`Electronic Creations Corp. hereby requests suspension of this proceeding pending a final determination of
`the civil action. Trademark Rule 2.117.
`Electronic Creations Corp. has secured the express consent of all other parties to this proceeding for the
`suspension and resetting of dates requested herein.
`Electronic Creations Corp. has provided an e-mail address herewith for itself and for the opposing party so
`that any order on this motion may be issued electronically by the Board.
`
`Certificate of Service
`
`The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address
`record by First Class Mail on this date.
`Respectfully submitted,
`/Eric J. Shimanoff/
`Eric J. Shimanoff
`ejs@cll.com, trademark@cll.com, mel@cll.com
`bassam.ibrahim@bipc.com
`06/13/2012
`
`

`
`Case 2:1 1-CV-02617-KDE-KWR Document 1
`
`Filed ‘IO/‘I 8/11 Page 1 of 10
`
`IN THE UNITED STATES DISTRICT COURT
`
`FOR THE EASTERN DISTRICT OF LOUISIANA
`
`ELECTRONIC CREATIONS CORP.,
`
`)
`
`v.
`GOAUTO, LLC,
`
`Plaintiffi
`
`Defendant.
`
`i CIVIL ACTION NO. _
`i
`JUDGE:
`3 MAGISTRATE JUDGE:
`3
`
`COMPLAINT
`
`Plaintiff, Electronic Creations Corp., alleges as follows:
`
`NATURE OF THE CASE
`
`1.
`
`Plaintiff asserts claims against Defendant for trademark infringement under
`
`Section 32(1) of the Lanham Act, 15 U.S.C. § 11 14(1); unfair competition and false
`
`designation of origin under Section 43(a) of the Lanham Act, 15 U.S.C. § 1 125(a); and for
`
`substantial and related claims under Louisiana state law.
`
`THE PARTIES
`
`2.
`
`Plaintiff Electronic Creations Corp. (“Plaintiff”) is a corporation organized and
`
`existing under the laws of Colorado, having an address at P.O. Box 1379, Santa Rosa, CA
`
`95402.
`
`

`
`Case-2:11-cv-02617-KDE-KWR Document 1
`
`Filed 10/18/11 Page 2 of 10
`
`3.
`
`Upon information and belief, Defendant, GoAuto, LLC (“Defendant”), is a
`
`limited liability company organized and existing under the laws of Louisiana, with multiple
`
`offices in this district.
`
`JURISDICTION AND VENUE
`
`4.
`
`This Court has jurisdiction over the subject matter of this action pursuant to
`
`Section 39 of the Trademark Act of 1946 (the “Lanham Act”), 15 U.S.C. § 1121, and under
`
`28 U.S.C. §§ 1331, l338(a) and l338(b). The Court has supplemental jurisdiction over the
`
`state law claims under 28 U.S.C. § 1367(a).
`
`5.
`
`This Court has personal jurisdiction over Defendant because Defendant
`
`continuously and systematically conducts, transacts and solicits business in this district and
`
`Defendant resides or is otherwise located in this district.
`
`6.
`
`Venue is proper in this district pursuant to 28 U.S.C. § l391(b) and (c),
`
`because Defendant is subject to personal jurisdiction in this district, and because a substantial
`
`portion of the events at issue have arisen in this district.
`
`FACTUAL BACKGROUND AND GENERAL ALLEGATIONS
`
`7.
`
`Since at least as early as August 15, 2006, Plaintiff has continuously used
`
`marks that comprise or contain the terms GOAUTO and/or GOAUTO.COM, alone and with
`
`other word, letter and/or design elements (“Plaintiff’s GO AUTO Marks”), in connection
`
`with the operation of an online marketplace for buyers and sellers of automobiles and other
`
`means of personal transportation, and related services.
`
`8.
`
`Plaintiff owns U.S. federal Registration No. 3,399,565 of the mark
`
`GOAUTO.COM for “computer services, namely operating a marketplace on a global
`
`

`
`Case 2:11-CV-02617-KDE—KWR Document 1
`
`Filed 10/18/11 Page 3 of 10
`
`computer network for buyers and sellers of automobiles and other means of personal
`
`transportation” in International Class 35.
`
`9.
`
`Since at least as early as August 15, 2006, Plaintiff has promoted its
`
`GOAUTO.COM website, featuring Plaintiffs GO AUTO Marks, through search engine
`
`optimization, and Plaintiff has rendered such services in commerce.
`
`10.
`
`As a result of the sale, distribution and promotion of its services offered in
`
`connection with Plaintiffs GO AUTO Marks, Plaintiff has built up highly valuable goodwill
`
`in Plaintiffs GO AUTO Marks, and said goodwill has become identified and associated with
`
`Plaintiff.
`
`11.
`
`Plaintiff registered the domain name GOAUTO.COM on January 4, 2004.
`
`In
`
`addition to GOAUTO.COM, Plaintiff owns a series of domain names relating to Plaintiffs
`
`GO AUTO Marks, including GO-AUTO.COM, GOAUTO.NET, GOAUTO.US,
`
`GOAUTO.INFO, GOAUTO.BIZ, GOAUTO.MOBI and GOAUT0.0RG (collectively,
`
`“Plaintiffs GOAUTO Domain Names”).
`
`12.
`
`Each of Plaintiffs GOAUTO Domain Names redirects to www.goauto.com
`
`(“Plaintiffs GOAUTO Website”), a website that Plaintiff operates and in connection with
`
`which Plaintiff has used Plaintiffs GO AUTO Marks extensively since August 15, 2006.
`
`13.
`
`Plaintiffs GOAUTO Website enables consumers to buy and sell vehicles
`
`online via classified advertisements, and to purchase automobile—related books online, and
`
`features a link inviting and enabling GOAUTO Website visitors to “Compare Auto Insurance
`
`Quotes and Save.”
`
`14.
`
`Plaintiffs GOAUTO Website, which averages more than 40,000 unique
`
`visitors per year, is the linchpin of Plaintiffs ongoing project of developing a nationwide
`
`3
`
`

`
`Case 2:11-cv-02617-KDE-KWR Document 1
`
`Filed 10/18/11 Page 4 of 10
`
`network of local automobile-oriented websites, which are to be linked together with
`
`Plaintiff’s GOAUTO Website as the central hub (“Plaintiffs GO AUTO Project”).
`
`15.
`
`Plaintiff has invested substantial resources in the development of Plaintiffs
`
`GO AUTO Project.
`
`DEFENDANT ’S INFRINGING ACTIVITIES
`
`16.
`
`Upon information and belief, Defendant registered the domain name
`
`goautoinsurancecom on or about May 6, 2004.
`
`17.
`
`Upon information and belief, sometime after registering the domain name
`
`goautoinsurancecom, but not earlier than July 10, 2008, Defendant used the domain name to
`
`post a website at www.goautoinsurance.com (the “Infringing Site”), on which Defendant
`
`began to offer automobile insurance products and services.
`
`18.
`
`On the Infringing Site, Defendant uses the mark GO AUTOTM LOW COST
`
`CAR INSURANCE and Design (the “Infringing GO AUTO Mark”) as shown below:
`
`
`
`l9.
`
`Defendant’s Website features a “Sales Office Locator,” which directs
`
`consumers to each of Defendant’s 39 sales offices by entry of a zip code or via a pull-down
`
`menu of Defendant’s locations within the State of Louisiana.
`
`20.
`
`Upon information and belief, in addition to its use on the Infringing Site,
`
`Defendant uses the Infringing GO AUTO Mark on the store signage for Defendant’s 39 sales
`
`offices located within Louisiana, on print materials, and in advertising.
`
`

`
`Case 2:11-cv-02617-KDE-KWR Document 1
`
`Filed 10/18/11 Page 5 of 10
`
`21.
`
`Upon information and belief, Defendant uses Plaintiffs GO AUTO Marks as
`
`meta tags in the source code for the Infringing Site. Because of this, the Infringing Site is
`
`more likely to be a top result in Internet searches incorporating Plaintiffs GO AUTO Marks.
`
`Upon information and belief, Defendant uses Plaintiffs GO AUTO Marks as meta tags in
`
`order to confuse and divert consumers who are looking for Plaintiffs GOAUTO Website and
`
`authorized services.
`
`22.
`
`Defendant’s first use of the Infringing GO AUTO Mark occurred after
`
`Plaintiffs first use of Plaintiffs GO AUTO Marks.
`
`23.
`
`The Infringing GO AUTO Mark is confusingly similar to Plaintiffs GO
`
`AUTO Marks. Both parties’ marks share the dominant tenn “GO AUTO.”
`
`24.
`
`Defendant’s use of a mark closely and confusingly similar to Plaintiffs GO
`
`AUTO Marks in connection with automobile insurance products and services is likely to
`
`cause confusion as to the source and origin of Defendant’s products and services and is likely
`
`to cause confusion, or to cause mistake, or to deceive the public and the trade as to the source
`
`or sponsorship of those products and services, and to mislead the public into believing that
`
`such products and services emanate from, are approved or sponsored by, or are in some way
`
`associated or connected with, Plaintiff.
`
`25.
`
`Defendant’s use of the Infringing GO AUTO Mark in connection with
`
`Defendant’s products and services falsely designates the origin of Defendant’s products and
`
`services as Plaintiffs, and suggests that Defendant’s products and services are in some way
`
`connected with, licensed by, authorized by, or approved by Plaintiff.
`
`26.
`
`Indeed, Plaintiff has received, through Plaintiffs GOAUTO Website, inquiries
`
`from members of the public seeking to pay insurance premiums online or to contact
`
`5
`
`

`
`Case 2:11-cv-02617-KDE—KWR Document 1
`
`Filed 10/18/11 Page 6 of 10
`
`Defendant to get quotes, to file claims, to apply for a job, to assert complaints for other
`
`reasons; upon information and belief, some or all of those consumers are existing or
`
`prospective customers of Defendant.
`
`27.
`
`Plaintiff has received, through Plaintiffs GOAUTO Website, a substantial
`
`number of new Seller Accounts opened by Louisiana residents who did not also list a vehicle
`
`for sale; upon information and belief, some or all of those individuals intended to open
`
`accounts with Defendant.
`
`28.
`
`Defendant has no connection to Plaintiff and has never been authorized by
`
`Plaintiff to use the GO AUTO Marks in connection with the unlawful conduct described
`
`herein.
`
`29.
`
`Upon information and belief, Defendant’s adoption and use of the Infringing
`
`GO AUTO Mark was with full knowledge of Plaintiffs GO AUTO Marks and represents a
`
`deliberate and willful attempt to trade unlawfully upon the goodwill associated with
`
`Plaintiff’s GO AUTO Marks.
`
`30.
`
`Defendant is the owner of a pending U.S. trademark application, bearing Serial
`
`No. 77/885,365, to register the mark GO AUTO LOW COST CAR INSURANCE and
`
`Design (with the exclusive right to use “LOW COST CAR INSURANCE” disclaimed), for
`
`“insurance agencies; insurance administration; insurance services, namely, writing property
`
`casualty and liability insurance” in International Class 36, claiming a first use date of July
`
`10, 2008 (“Defendant’s Federal Trademark Application”).
`
`31.
`
`The services covered by Defendant’s Federal Trademark Application are
`
`closely related, and in some cases identical, to services rendered in connection with
`
`Plaintiffs GO AUTO Marks.
`
`

`
`Case 2:11-cv-02617-KDE-KWR Document 1
`
`Filed 10/18/11 Page 7 of 10
`
`32.
`
`On January 20, 201 1 Plaintiff instituted Opposition Number 91198266 in the
`
`United States Patent & Trademark Office (the “Opposition”), on the basis that it would be
`
`damaged by registration of Defendant’s Applied—For Mark, and requesting that Defendant’s
`
`Federal Trademark Application be denied.
`
`33.
`
`Plaintiff on consent of Defendant moved for and was granted a series of
`
`suspensions of the Opposition to enable the parties to negotiate possible settlement of the
`
`Opposition; currently proceedings therein are suspended through November 7, 201 1.
`
`FIRST CLAIM FOR RELIEF FOR
`
`TRADEMARK INFRINGEMENT (15 U.S.C. § 1114(1))
`
`34.
`
`Plaintiff repeats and realleges paragraphs 1 through 33 above as if fully set
`
`forth herein.
`
`35.
`
`Defendant’s activities as described herein are likely to cause confusion, or to
`
`cause mistake or to deceive Defendant’s customers or potential consumers and the public as
`
`to the source or sponsorship of Defendant’s products and services. Consumers are likely to
`
`be misled into believing that Defendant’s products and services emanate from, Or were
`
`manufactured by, licensed by, sponsored by or otherwise affiliated with or approved by,
`
`Plaintiff.
`
`36.
`
`Defendant’s conduct has caused and is causing immediate and irreparable
`
`injury to Plaintiff and will continue to damage Plaintiff and to deceive the public unless
`
`enjoined by this Court. Plaintiff has no adequate remedy at law.
`
`SECOND CLAIM FOR RELIEF FOR
`
`FEDERAL UNFAIR COMPETITION (15 U.S.C. § 1125(a))
`
`37.
`
`Plaintiff repeats and realleges paragraphs 1 through 33 above as if fully set
`
`forth herein.
`
`

`
`Case 2:11—cv-02617-KDE-KWR Document 1
`
`Filed 10/18/11 Page 8 of 10
`
`38.
`
`Defendant’s activities as described herein are likely to cause confusion,
`
`mistake, or deception as to the source of Defendant’s goods and are likely to create the false
`
`impression that Defendant is affiliated with Plaintiff or that its products or services are
`
`authorized, sponsored, endorsed, licensed by, or affiliated with Plaintiff. Defendant’s actions
`
`constitute unfair competition in violation of Section 43(a) of the Lanham Act, 15 U.S.C. §
`
`1125(a).
`
`39.
`
`Defendant’s conduct has caused and is causing immediate and irreparable
`
`injury to Plaintiff and will continue both to damage Plaintiff and to deceive the public unless
`
`enjoined by this Court. Plaintiff has no adequate remedy at law.
`
`THIRD CLAIM FOR RELIEF FOR
`
`UNFAIR COMPETITION UNDER LOUISIANA STATE LAW
`(La. Rev. Stat. § 51:l405(A))
`
`40.
`
`Plaintiff repeats and realleges paragraphs 1 through 33 above as if fully set
`
`forth herein.
`
`41.
`
`Defendant’s activities as described herein are likely to cause confusion,
`
`mistake, or deception as to the source of Defendant’s products and services and are likely to
`
`create the false impression that Defendant is affiliated with Plaintiff or that its products or
`
`services are authorized, sponsored, endorsed, licensed by, or affiliated with Plaintiff.
`
`Defendant’s actions constitute unfair competition in violation of Section 51 : 1405(A) of the
`
`Louisiana Revised Statutes.
`
`42.
`
`Defendant’s conduct has caused and is causing immediate and irreparable
`
`injury to Plaintiff and will continue both to damage Plaintiff and to deceive the public unless
`
`enjoined by this Court. Plaintiff has no adequate remedy at law.
`
`

`
`Case 2:11-CV-02617-KDE-KWR Document 1
`
`Filed 10/1 8/1‘! Page 9 0f1O
`
`PRAYER FOR RELIEF
`
`WHEREFORE, Plaintiff, Electronic Creations Corp., prays for judgment in its favor
`
`and against Defendant, GoAuto LLC, as follows:
`
`1.
`
`An award of monetary damages, including recovery of Defendant’s profits and
`
`the damages sustained by Plaintiff, arising from the acts of Defendant complained of herein;
`
`2.
`
`An award of trebled monetary damages and recovery of Plaintiffs costs and
`
`attorneys’ fees associated with this action;
`
`3.
`
`The issuance of preliminary and permanent injunctive relief, enjoining
`
`Defendant, and its officers, agents, privies, shareholders, principals, directors, licensees,
`
`attorneys, servants, employees, affiliates, subsidiaries, successors and assigns, and all those
`
`persons in concert or participation with any of them, and any entity owned or controlled in
`
`whole or in part by Defendant, from:
`
`Using Plaintiffs GO AUTO Marks, or any simulation, reproduction,
`(a)
`copy, colorable imitation or confusingly similar variation of Plaintiffs GO AUTO
`Marks in or as part of a design, logo, domain name or trademark or service mark, or
`otherwise using such a mark in connection with the promotion, advertisement, sale,
`offering for sale, manufacture, production or distribution of any product or service;
`
`Using any false designation of origin or false description (including,
`(b)
`without limitation, any letters or symbols), or performing any act, which can, or is
`likely to, lead members of the trade or public to believe that Defendant is associated
`with Plaintiff or that any product or service manufactured, distributed, rendered or
`sold by Defendant is in any manner associated or connected with Plaintiff, or is
`authorized, licensed, sponsored or otherwise approved by Plaintiff;
`
`Purchasing Plaintiffs GO AUTO Marks in connection with any
`(c)
`sponsored advertising on the Internet or using Plaintiffs GO AUTO Marks in any
`source code or otherwise using Plaintiffs GO AUTO Marks such that a search for
`GO AUTO on the Internet will cause any domain name or website of Defendant to
`appear in search results;
`
`(d)
`
`Using or registering Plaintiffs GO AUTO Marks as part of any domain
`
`name;
`
`

`
`Case 2:11-cv—O2617-KDE—KWR Document 1
`
`Filed 10/18/11 Page 10 of 10
`
`Engaging in any other activity constituting unfair competition with
`(e)
`Plaintiff, or constituting an infringement of Plaintiffs GO AUTO Marks;
`
`Applying to register or registering in the United States Patent and
`(f)
`Trademark Office or in any state trademark registry any mark consisting in whole or
`in part of Plaintiffs GO AUTO Marks or consisting in whole or in part of any
`simulation, reproduction, copy or colorable imitation of Plaintiffs GO AUTO Marks;
`and
`
`Assisting, aiding or abetting any other person or business entity in
`(g)
`engaging in or performing any of the activities referred to in subparagraphs (a)
`through (f) above;
`
`4.
`
`An Order directing Defendant to withdraw Defendant’s Federal Trademark
`
`Application with prejudice;
`
`5.
`
`An Order directing that Defendant transfer the goautoinsurance.com domain
`
`name to Plaintiff and execute all necessary documents to effectuate such transfer; and
`
`6.
`
`Awarding to Plaintiff such additional or alternative relief, at law or in equity,
`
`as the Court may deem to be just and proper.
`
`Respectfully Submitted,
`
`/s/ Melvin D. Albritton
`
`Mark S. Stein (12428)
`Melvin D.Albritton (27936)
`LOWE STEIN HOFFMAN ALLWEISS &
`
`HAUVER, LLP
`t: (504) 581-2450 | f: (504) 581-2461
`701 Poydras Street, Suite 3600
`New Orleans, Louisiana 70139
`mstein@lowestein.com
`malbritton@lowestein.com
`
`
`
`William M. Borchard (wmb@cll.com)
`Thomas Kjellberg (txk@cll.com)
`(pro hac vice applications to be filed)
`COWAN, LIEBOWITZ & LATMAN, P.C.
`t: (212) 790-9290 I f: (212) 575-0671
`1133 Avenue of the Americas
`
`New York, New York 10036-6799
`
`Attorneys for Plaintiff
`
`10
`
`

`
`Case 2:11-cv-02617-KDE—KWR Document 1-1
`
`Filed 10/18/11 Page 1 of 1
`
`‘=»-‘S4-I «Rev I107)
`CIVIL COVER SHEET
`The .lS -H civil cover sheet and the information contained herein iteitlicr replace nor SLI plement the tiling turd service ol'ple:idings or other
`by local rules ofcourt. This Form, approved by the Judicial Conference ol the United States in September I97-I. is required for the use oft
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`(SEE INS'l'RUC'I’IO;\«‘S ON THE RI£\'I;'RSlE OF TI IE FORK-I.)
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`
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`

`
`Case 2:11-cv-02617-KDE-KWR Document 1-2
`A0120 Rev. 08/10
`
`Filed 10/18/11 Page 1 of 1
`
`TRADEMARK
`
`T0:
`
`Mail Stop 8
`Director of the U.S. Patent and Trademark Office
`P- 9- 3°‘ 145°
`Alexandria, VA 223134450
`
`REPORT ON THE
`FILING OR DETERMINATION OF AN
`ACTION REGARDING A PATENT OR
`
`In Compliance with 35 § 290 and/or 15 U.S.C. § 1 116 you are hereby advised that a court action has been
`
`filed in the U.S. District Court
`
`Eastern District of Louisiana
`
`on the following
`
`X Trademarks or
`DOCKET NO.
`
`11-2617 “N” 4
`
`
`PLAINTIFF
`
`
`Electronic Creations Corp.
`
`
`GoAuto, LLC
`
`
`13 Patents.
`DATE FILED
`
`October 18 2011
`
`
`
`
`
`Eastern District of Louisiana 500 POYDRAS St. Rm C-151 New Orleans LA
`DEFENDANT
`
`( E the patent action involves 35 U.S.C § 292.):
`U.S. DISTRICT COURT
`
`
`PATENT OR
`DATE OF PATENT
`TRADEMARK NO‘
`OR TRADEMARK
`
`HOLDER OF PATENT OR TRADEMARK
`
`
`
`
`—_
`_—
`
`1
`
`3,399,565
`
`8/15/2006
`
`Electronic Creations Corp.
`
`
`
`
`
`—
`
`DATE INCLUDED
`
`
`
`In the above—entitled case, the following patent(s) have been included:
`INCLUDED BY
`
`El Amendment
`
`D Answer
`
`I] Cross Bill
`
`[I Other Pleading
`
`
`October 24, 201 I
`
`
`——
`
`—
`
`—
`
`In the above—entitled case, the following decision has been rendered or judgment issued:
`DECISION/JUDGMENT
`
`LORETTA G. WHYTE
`
`(BY) DEPUTY CLERK
`
`DATE
`
`Copy l—Upon initiation of action, mail this copy to Director Copy 3—Upon termination of action, mail this copy to Director
`Copy 2—Upon filing document adding patent(s), mail this copy to Director Copy 4—Case file copy
`
`TR:B£]IiIIiTR%RNO
`
`'
`
`HOLDER OF PATENT OR TRADEMARK