throbber
Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA374010
`ESTTA Tracking number:
`10/19/2010
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`Opposer Information
`
`Name
`Granted to Date
`of previous
`extension
`Address
`
`Party who filed
`Extension of time
`to oppose
`Relationship to
`party who filed
`Extension of time
`to oppose
`
`Cynthia Callendar
`10/20/2010
`
`1870 Jasmine Joy Ct
`Las Vegas, NV 89117
`UNITED STATES
`CynthiaCallendar
`
`An unintentional typographical error occurred when Opposer, an individual,
`requested her first extension of time to oppose, causing her first and last name
`to run together. The only change being made herein is the addition of a space
`between Opposer's first and last name.
`
`Attorney
`information
`
`Justin G. Sanders
`Mind Law Firm
`2424 S.E. Bristol Street, Suite 300
`Newport Beach, CA 92660
`UNITED STATES
`jsanders@mindlawfirm.com, jsartain@mindlawfirm.com Phone:949-250-5800
`Applicant Information
`
`Application No
`Opposition Filing
`Date
`Applicant
`
`77927300
`10/19/2010
`
`Publication date
`Opposition
`Period Ends
`
`06/22/2010
`10/20/2010
`
`Brooke Medlock
`1839 S 139th Street
`Omaha, NE 68144
`UNITED STATES
`Goods/Services Affected by Opposition
`
`Class 020.
`All goods and services in the class are opposed, namely: pillows
`
`Grounds for Opposition
`
`The mark is merely descriptive
`Genericness
`
`Trademark Act section 2(e)(1)
`Trademark Act section 23
`
`Attachments
`
`ANSOG.11134 - Notice of Opposition.pdf ( 8 pages )(39653 bytes )
`
`

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`ANSOG.11134 - Exhibit A.pdf ( 4 pages )(310500 bytes )
`ANSOG.11134 - Exhibit B.pdf ( 3 pages )(192266 bytes )
`ANSOG.11134 - Exhibit C.pdf ( 5 pages )(46983 bytes )
`ANSOG.11134 - Exhibit D (part 1).pdf ( 12 pages )(483461 bytes )
`ANSOG.11134 - Exhibit D (part 2).pdf ( 12 pages )(2365199 bytes )
`ANSOG.11134 - Exhibit D (part 3).pdf ( 12 pages )(448835 bytes )
`ANSOG.11134 - Exhibit D (part 4).pdf ( 12 pages )(721534 bytes )
`ANSOG.11134 - Exhibit D (part 5).pdf ( 4 pages )(430699 bytes )
`ANSOG.11134 - Exhibit D (part 6).pdf ( 3 pages )(224491 bytes )
`ANSOG.11134 - Exhibit D (part 7).pdf ( 14 pages )(821766 bytes )
`
`Certificate of Service
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`The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address
`record by First Class Mail on this date.
`
`Signature
`Name
`Date
`
`/Justin G. Sanders/
`Justin G. Sanders
`10/19/2010
`
`

`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`Application Serial No.: 77/927,300
`Mark:
`THE FACELIFT PILLOW
`
`__________________________________________
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`CYNTHIA CALLENDAR,
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`an individual,
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`) Opposition No.: _______________
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`Opposer,
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`BROOKE MEDLOCK,
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`an individual,
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`Applicant.
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`__________________________________________)
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`NOTICE OF OPPOSITION
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`Opposer Cynthia Callendar (“Opposer”) believes that she will be damaged by
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`
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`registration of the trademark THE FACELIFT PILLOW as shown in the above-referenced
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`trademark application Serial No. 77/927,300 (the “Application”) and hereby opposes the same.
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`The Application was published for opposition on June 22, 2010. Opposer obtained a
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`30-day extension of time up until August 21, 2010, and then subsequently obtained a further
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`60-day extension of time up until October 20, 2010. Therefore, this Opposition is timely.
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`As grounds for opposition, Opposer alleges that:
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`PARTIES
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`1.
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`Opposer is an individual and a citizen of the United States, having an address at
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`1870 Jasmine Joy Court, Las Vegas, Nevada 89117.
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`2.
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`Opposer, directly or through affiliates, has developed and is in the process of
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`developing pillow products to be used for various purposes, including for reducing facial
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`wrinkling, by strategically lifting a user’s face, as a substitute for or prevention of the need for
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`Notice of Opposition - 1
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`a face-lift procedure, as well as for use in post-operative face-lift recoveries. As such, Opposer
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`has a real commercial interest in the term “facelift pillow” and the exclusive right to use such a
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`term granted to competitors in connection with identifying similar pillow products.
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`Furthermore, Opposer has an interest in using the term generically or, at the very least,
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`descriptively in connection with said pillow products.
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`3.
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`Upon information and belief, Brooke Medlock (“Applicant”) is an individual
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`and a citizen of the United States, having an address at 1839 S. 139th Street, Omaha, Nebraska
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`68144.
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`GENERAL ALLEGATIONS
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`4.
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`Applicant filed the Application on February 3, 2010, for the mark THE FACE
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`LIFT PILLOW, subsequently amended to THE FACELIFT PILLOW for “pillows” in
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`International Class 20, alleging intended use in commerce in the United States.
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`5.
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`On May 5, 2010, through an Examiner’s Amendment, the Application was
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`amended to include the disclaimer statement, “No claim is made to the exclusive right to use
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`‘PILLOW’ apart from the mark as shown.”
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`2010.
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`6.
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`7.
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`The Application was published for opposition in the Official Gazette on June 22,
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`Upon information and belief, Applicant is the current owner of at least one
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`related Internet domain, www.myfaceliftpillow.com (the “Website”), as evidenced by the
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`WHOIS search results provided through GoDaddy.com. A true and correct copy of said
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`WHOIS search results is appended to this Notice of Opposition as Exhibit A.
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`8.
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`Upon information and belief, through at least the Website, Applicant has
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`described at least one of her pillow products, expressly referred to as “The Facelift Pillow,” as
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`being “an alternative to facelift surgery.” True and correct copies of screenshot captures of
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`pages of the Website as they appeared on August 28, 2010 and September 14, 2010,
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`respectively, retrieved from Google’s cached images of the Website, is appended to this Notice
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`of Opposition as Exhibit B (certain highlights added by Google).
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`9.
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`Upon information and belief, through another website that is currently, or at
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`Notice of Opposition - 2
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`least at one time was, owned and operated by Applicant or an affiliate of Applicant’s,
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`www.startechnologies.mobi, at least one of Applicant’s products, expressly referred to as “The
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`Facelift Pillow,” is again described as an alternative to facelift surgery. True and correct copies
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`of screenshot captures of pages of the www.startechnologies.mobi website as they appeared on
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`September 12, 2010, retrieved from Yahoo!’s cached images of that website, is appended to
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`this Notice of Opposition as Exhibit C (certain highlights added by Yahoo!).
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`10.
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`Upon information and belief, at least one of Applicant’s products, expressly
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`referred to as “The Facelift Pillow,” purports to reduce pressure on the user’s face so that the
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`formation of facial wrinkles is reduced or eliminated.
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`11.
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`Upon information and belief, the reduction of pressure referred to in paragraph
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`10 above is accomplished by at least a portion of the user’s face being at least partially
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`lifted/elevated by the pillow product so as to reduce the amount of contact between the user’s
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`face and the pillow or underlying sleep surface.
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`12.
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`Upon information and belief, it is common for people to use either traditional or
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`specially designed pillows to lift (i.e., elevate) and/or strategically support their face as an
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`alternative to, or after receiving, a surgical face-lift procedure.
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`13.
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`Upon information and belief, there are currently numerous pillow products
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`being marketed and sold in the United States by various entities for the expressly stated
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`purpose of lifting and/or strategically supporting a person’s face as an alternative to, or after
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`receiving, a surgical face-lift procedure, in at least four instances of which such third parties
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`expressly refer to such pillows using the phrase “facelift pillow” or a common alternate spelling
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`thereof (i.e., “face lift pillow” or “face-lift pillow”). True and correct copies of screenshot
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`captures of certain discovered websites currently advertising such products are appended to this
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`Notice of Opposition as Exhibit D (highlights added).
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`GROUNDS FOR OPPOSITION
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`
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`A. Applicant’s Proposed Mark is Generic as Applied to Applicant’s
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`Intended Goods and is Not Entitled to Registration.
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`14.
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`The allegations set forth in paragraphs 1-13 of this Notice of Opposition are
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`Notice of Opposition - 3
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`incorporated as though fully set forth herein.
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`15.
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`Generic terms are terms that the relevant purchasing public understands
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`primarily as the common or class name for the goods or services. In re Dial-A-Mattress
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`Operating Corp., 240 F.3d 1341, 57 USPQ2d 1807 (Fed. Cir. 2001); In re American Fertility
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`Society, 188 F.3d 1341, 51 USPQ2d 1832 (Fed. Cir. 1999); In re Merrill Lynch, Pierce, Fenner
`
`& Smith, Inc., 828 F.2d 1567, 4 USPQ2d 1141 (Fed. Cir. 1987); H. Marvin Ginn Corp. v. Int'l
`
`Ass'n of Fire Chiefs, Inc., 782 F.2d 987, 228 USPQ 528 (Fed. Cir. 1986). Generic terms are by
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`definition incapable of indicating a particular source of the goods or services, and cannot be
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`registered as trademarks; doing so “would grant the owner of the mark a monopoly, since a
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`competitor could not describe his goods as what they are.” In re Merrill Lynch, 828 F.2d at
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`1569, 4 USPQ2d at 1142.
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`16.
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`Applicant’s goods are a genus of “pillow,” as stated in her identification of
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`goods.
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`17.
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`A species of pillow that Applicant intends to identify as a “facelift pillow” is, in
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`at least one instance, a pillow meant to function as an alternative to surgical face-lift
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`procedures.
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`18.
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`The term “facelift pillow” is immediately understood by the relevant purchasing
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`public as primarily being the common or class name for pillows configured for use in
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`connection with, or as an alternative to, surgical face-lift procedures.
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`19.
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`The term “facelift pillow” and, hence, the proposed THE FACELIFT PILLOW
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`mark, is a generic name for at least one of Applicant’s intended goods, cannot function as a
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`trademark, and is not entitled to registration pursuant to Sections 2(e)(1) and 23 of the Lanham
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`Act, 15 U.S.C. §§ 1052(e)(1), 1091, as applied for in the Application.
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`
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`B. Applicant’s Proposed Mark is Merely Descriptive as Applied to
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`Applicant’s Intended Goods and is Not Entitled to Registration.
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`20.
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`The allegations set forth in paragraphs 1-13 and 14-19 of this Notice of
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`Opposition are incorporated as though fully set forth herein.
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`21.
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`A mark is merely descriptive if it describes an ingredient, quality, characteristic,
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`Notice of Opposition - 4
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`function, feature, purpose or use of the specified goods and/or services. TMEP §1209.01(b); In
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`re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re
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`Gyulay, 820 F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010 (Fed. Cir. 1987). A term is merely
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`descriptive if it conveys an immediate idea of the ingredients, qualities, or characteristics of the
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`identified goods and/or services. See In re Steelbuilding.com, 415 F.3d 1293, 1297, 75
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`USPQ2d 1420, 1422 (Fed. Cir. 2005); In re Dial-A-Mattress Operating Corp., 240 F.3d 1341,
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`1346, 57 USPQ2d 1807, 1812 (Fed. Cir. 2001). “A mark may be merely descriptive even if it
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`does not describe the ‘full scope and extent’ of the applicant’s goods or services.” In re
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`Oppedahl & Larson LLP, 373 F.3d 1171, 1173, 71 USPQ2d 1370, 1371 (Fed. Cir. 2004)
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`(citing In re Dial-A-Mattress Operating Corp., 240 F.3d 1341, 1346, 57 USPQ2d 1807, 1812
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`(Fed. Cir. 2001)); TMEP §1209.01(b). It is enough if the term describes only one significant
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`function, attribute or property. In re Oppedahl, 373 F.3d at 1173, 71 USPQ2d at 1371; TMEP
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`§1209.01(b).
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`22.
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`As an alternative to the claim stated in paragraphs 14-19 herein, Opposer asserts
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`that Applicant’s proposed THE FACELIFT PILLOW mark is the mere combination of the
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`merely descriptive term “facelift,” which is immediately understood to mean either a cosmetic
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`procedure for improving one’s facial appearance or the actual lifting/elevating of one’s face,
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`and the generic term “pillow,” and is, therefore, not entitled to registration pursuant to Section
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`2(e)(1) of the Lanham Act, 15 U.S.C. § 1052(e)(1).
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`23.
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`The term “facelift pillow” immediately describes a function, feature or
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`characteristic of the goods intended to be marketed by Applicant.
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`24.
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`Even if Applicant’s intended pillow products are designed to be used in other
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`contexts or for other purposes unrelated to face-lift procedures or the actual lifting of one’s
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`face, the proposed mark is still merely descriptive because it describes a significant aspect of at
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`least one of Applicant’s goods.
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`25.
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`Because Applicant’s THE FACELIFT PILLOW mark is comprised entirely of a
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`merely descriptive term, the Application is not entitled to federal registration.
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`26.
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`Opposer would be damaged by registration of Applicant’s proposed THE
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`Notice of Opposition - 5
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`FACELIFT PILLOW mark because such registration would constitute at least prima facie
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`evidence of Applicant’s exclusive right to use the proposed mark, which would be inconsistent
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`with and detrimental to Opposer’s planned use of the generic, or at least merely descriptive,
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`term in connection with Opposer’s own pillow products.
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`
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`WHEREFORE, Opposer requests that Application Serial No. 77/927,300 be rejected,
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`and that no registration be issued in connection with this application, and that this opposition be
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`sustained in favor of Opposer.
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`
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`Opposer hereby appoints Justin G. Sanders (USPTO Registration No. 59,398, Cal. Bar
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`No. 258,801) and Jeromye V. Sartain (USPTO Registration No. 54,423, Cal. Bar No. 222,081)
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`of Mind Law Firm, P.C., as her attorneys in the matter of the above-identified Opposition, to
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`prosecute the Opposition, to transact all business with the Patent and Trademark Office and any
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`United States courts connected with this Opposition and to sign her name to all papers which
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`may hereafter be filed in connection with the Opposition and to receive the official
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`Respectfully submitted,
`
`Mind Law Firm, P.C.
`Jeromye V. Sartain (Cal. Bar No. 222,081)
`Justin G. Sanders (Cal. Bar No. 258,801)
`
`/Justin G. Sanders/
`_________________________________
`
`By: Justin G. Sanders
`
`2424 S.E. Bristol Street, Suite 300
`Newport Beach, California 92660
`Telephone: 949-250-5800
`Facsimile: 866-258-5653
`
`Attorneys for Opposer Cynthia Callendar
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`communications relating to the same.
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`Dated: October 19, 2010
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`Notice of Opposition - 6
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`CERTIFICATE OF TRANSMISSION
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`I hereby certify that a true and complete copy of the foregoing Notice of Opposition is
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`being electronically transmitted to the Trademark Trial and Appeal Board on October 19, 2010.
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`/Justin G. Sanders/
`_________________________________
`Justin G. Sanders
`Mind Law Firm, P.C.
`Attorney for Applicant
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`Dated: October 19, 2010
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`Notice of Opposition - 7
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`CERTIFICATE OF SERVICE
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`I hereby certify that a true and complete copy of the foregoing Notice of Opposition has
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`been served on Applicant’s attorney of record by mailing said copy on October 19, 2010, via
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`/Justin G. Sanders/
`_________________________________
`Justin G. Sanders
`Mind Law Firm, P.C.
`Attorney for Applicant
`
`First Class Mail, postage prepaid to:
`
`
`Indhira A. LaPuma
`Suiter Swantz PC LLO
`14301 FNB Parkway, Suite 220
`Omaha, Nebraska 68154
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`Dated: October 19, 2010
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`Notice of Opposition - 8
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`
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`EXHIBIT A
`EXHIBIT A
`
`
`
`

`
`WhoIs Search Results
`
`Username / Customer#
`
`Password
`
`USD
`
`empty
`
`Create Account | Forgot Password
`
`Deals of the Day
`
`24/7 Sales & Support
`
`(480) 505-8877
`Hablamos Español
`
`Products
`
`Domain
`Auctions
`
`Marketplace
`
`Support &
`Community
`
`Our
`Commercials
`
`Bob's
`Video Blog
`
`My
`Account
`
`Domains
`
`Hosting
`
`Email
`
`Site Builders
`
`Business
`
`SSL & Security
`
`Resellers
`
`WHOIS Domain Check
`
`Show All My Products
`
`MYFACELIFTPILLOW.COM
`
`6 Facts YOU MUST know
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`
`Check to add these alternate MYFACELIFTPILLOW domain names.
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`
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`$11.99*/yr
`
`FREEMYFACELIFTPIL...
`
`$11.99*/yr
`
`BESTMYFACELIFTPIL...
`
`$11.99*/yr
`
`...LIFTPILLOWS.COM
`
`$11.99*/yr
`
`SMYFACELIFTPILLOW...
`
`$11.99*/yr
`
`...LIFTPILLOWSITE.COM
`
`$11.99*/yr
`
`SITEMYFACELIFTPIL...
`
`$11.99*/yr
`
`...LIFTPILLOWONLINE.COM
`
`$11.99*/yr
`
`ONLINEMYFACELIFTP...
`
`$11.99*/yr
`
`...LIFTPILLOWSTORE.COM
`
`$11.99*/yr
`
`Check to add these Premium domain names.
`
`Select All
`
`MyLovePillow.com $2,000.00
`
`Is-My.com $9,800.00
`
`MyIma.com $280.00
`
`PillowWrap.com $1,288.00
`
`PillowZone.com $1,788.00
`
`PillowArt.com $1,888.00
`
`*Plus ICANN fee of $0.18 per domain name year.
`**.CA domain names will be registered through Go Daddy Domains Canada, Inc., a CIRA certified registrar.
`
`The data contained in GoDaddy.com, Inc.'s WHOIS database,
`while believed by the company to be reliable, is provided "as is"
`with no guarantee or warranties regarding its accuracy. This
`information is provided for the sole purpose of assisting you
`in obtaining information about domain name registration records.
`Any use of this data for any other purpose is expressly forbidden without the prior written
`permission of GoDaddy.com, Inc. By submitting an inquiry,
`you agree to these terms of usage and limitations of warranty. In particular,
`you agree not to use this data to allow, enable, or otherwise make possible,
`dissemination or collection of this data, in part or in its entirety, for any
`purpose, such as the transmission of unsolicited advertising and
`solicitations of any kind, including spam. You further agree
`not to use this data to enable high volume, automated or robotic electronic
`processes designed to collect or compile this data for any purpose,
`including mining this data for your own personal or commercial purposes.
`
`Please note: the registrant of the domain name is specified
`
`http://who.godaddy.com/WhoIsVerify.aspx?domain=myfaceliftpillow.com&prog_id=godaddy[9/29/2010 10:55:12 AM]
`
`

`
`WhoIs Search Results
`
`in the "registrant" field. In most cases, GoDaddy.com, Inc.
`is not the registrant of domain names listed in this database.
`
`Registrant:
`The Facelift Pillow Company LLC
`
`1839 South 139th Street
`Omaha, Nebraska 68144
`United States
`
`Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
`Domain Name: MYFACELIFTPILLOW.COM
`Created on: 15-Mar-10
`Expires on: 15-Mar-11
`Last Updated on: 08-Jun-10
`
`Administrative Contact:
`Medlock, Brooke Elizabeth brookemedlock@gmail.com
`The Facelift Pillow Company LLC
`1839 South 139th Street
`Omaha, Nebraska 68144
`United States
`4029687096
`
`Technical Contact:
`Medlock, Brooke Elizabeth brookemedlock@gmail.com
`The Facelift Pillow Company LLC
`1839 South 139th Street
`Omaha, Nebraska 68144
`United States
`4029687096
`
`Domain servers in listed order:
`NS0.HERITAGEDNS.COM
`NS1.HERITAGEDNS.COM
`NS2.HERITAGEDNS.COM
`NS3.HERITAGEDNS.COM
`
`Registry Status: clientDeleteProhibited
`Registry Status: clientRenewProhibited
`Registry Status: clientTransferProhibited
`Registry Status: clientUpdateProhibited
`
`See Underlying Registry Data
`Report Invalid Whois
`
`My Account
`
`Domain Search
`
`Webmail
`
`Telephone Support & Sales
`
`Careers
`
`My Renewals
`
`Product Catalog
`
`WHOIS search
`
`Go Daddy Community
`
`Security Center
`
`YourEmail@YourWebsite.com
`
`My Upgrades
`
`Product Advisor
`
`ICANN Confirmation
`
`Discussion Forums
`
`Company Info
`
`Account Settings
`
`Gift Cards
`
`Affiliates
`
`Help and Guides
`
`News Center
`
`Customer Information
`
`Go Daddy Mobile
`
`Connect with Us
`
`User Groups
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`Customer Testimonials
`
`Order History
`
`Today's Offers
`
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`Submit Support Ticket
`
`The Scoop & Rumor Control
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`Create Account
`
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`
`Report Spam
`
`Marketing Proposals
`
`http://who.godaddy.com/WhoIsVerify.aspx?domain=myfaceliftpillow.com&prog_id=godaddy[9/29/2010 10:55:12 AM]
`
`

`
`WhoIs Search Results
`
`Executive Account Services
`
`Use of this Site is subject to express Terms of Use. By using this Site, you signify that you agree to be bound by these Terms of Use, which were last revised on July 23, 2010.
`Legal Privacy Policy
`
`GoDaddy.com is the world's No. 1 ICANN-accredited domain name registrar for .COM, .NET, .ORG, .INFO, .BIZ and .US domain extensions. Source: RegistrarSTATS.com
`
`Copyright © 1999 - 2010 GoDaddy.com, Inc. All rights reserved.
`
`http://who.godaddy.com/WhoIsVerify.aspx?domain=myfaceliftpillow.com&prog_id=godaddy[9/29/2010 10:55:12 AM]
`
`

`
`
`
`EXHIBIT B
`EXHIBIT B
`
`
`
`

`
`Facelift - Anti Wrinkle Pillow - Anti aging skin - Testimonials
`
`This is Google's cache of http://www.myfaceliftpillow.com/testimonials.html. It is a snapshot of the page as it appeared on Aug 28, 2010 16:10:56 GMT. The current
`page could have changed in the meantime. Learn more
`
`These terms only appear in links pointing to this page: myfaceliftpillow
`
`Text-only version
`
`The Facelift Pillow™ | FAQs |
`
`Contact Us |
`
`Store |
`
`Testimonials
`
`Testimonials
`
`“You have a very innovative invention, one that clearly and
`effectively provides a pillow that reduces pressure on the user's
`face so that the formation of facial wrinkles is reduced or
`eliminated. Furthermore, we are impressed with the ingenuity of
`your design, most notably your inclusion of the layer of material
`which decreases the pressure on the user's face."
`
`Lambert&Lambert
`
`TM
`I see the wrinkles around my
`"When I use The Facelift Pillow,
`TM
`eyes and mouth diminish, and since using The Facelift Pillow
`no new wrinkles have appeared."
`
`Linda, Omaha, Nebraska
`
`today from our convenient and
`Purchase The Facelift Pillow
`secure online shopping cart to experience the results firsthand!
`
`TM
`
`Web Design by HIT. All rights reserved. Login
`
`Copyright 2010 HIT Web Design and Little Luxuries, LLC
`
`http://webcache.googleusercontent.com/search?q=cache:4LU4jQ2B4pMJ:www.myfaceliftpillow.com/testimonials.html+myfaceliftpillow&cd=7&hl=en&ct=clnk&gl=us[9/29/2010 2:54:20 PM]
`
`

`
`Facelift - Anti Wrinkle Pillow - Anti aging skin - FAQ
`
`This is Google's cache of http://www.myfaceliftpillow.com/faq.html. It is a snapshot of the page as it appeared on Sep 14, 2010 18:42:28 GMT. The current page
`could have changed in the meantime. Learn more
`
`These search terms are highlighted: face pillow These terms only appear in links pointing to this page: lift
`
`Text-only version
`
`The Facelift Pillow™ | FAQs |
`TM
`
`Contact Us |
`
`Store |
`
`Testimonials
`
`Frequently Asked Questions
`
`Q: Is The Facelift Pillow comfortable?
`TM
`A: Yes, The Facelift Pillow is just as comfortable as a regular pillow, but has added benefits for your
`face and is luxurious to sleep on.
`
`TM
`Q: Is The Facelift Pillow still effective if I sleep on my side?
`TM
`A: Yes, The Facelift Pillow is specifically designed for people who sleep on their side or their stomach.
`
`Q: How soon will I begin to see results?
`TM
`A: Most people begin to see results after just one night of sleeping on The Facelift Pillow. For information
`about the results our clients enjoy click here to navigate to our testimonials page.
`
`Still Have Questions?
`Feel free to visit our contact us page or fill out a contact form for more information so that we assist you.
`
`Web Design by HIT. All rights reserved. Login
`
`Copyright 2010 HIT Web Design and Little Luxuries, LLC
`
`http://webcache.googleusercontent.com/search?q=cache:mJdXMc8mxwcJ:www.myfaceliftpillow.com/faq.html+face+lift+pillow&cd=34&hl=en&ct=clnk&gl=us[9/29/2010 2:51:14 PM]
`
`

`
`
`
`EXHIBIT C
`EXHIBIT C
`
`
`
`

`
`Facelift - Anti Wrinkle Pillow - Anti aging skin - FAQ
`
`You have reached the cached page for http://startechnologies.mobi/faq.html
`
`Below is a snapshot of the Web page as it appeared on 9/12/2010. This is the version of the page that was used for ranking your search results. The page may
`have changed since it was last cached. To see what might have changed (without the highlights), go to the current page.
`
`You searched for: facelift pillow We have highlighted matching words that appear in the page below.
`
`Yahoo! is not responsible for the content of this page.
`
`Evolution | FAQs | Contact Us | Store | Testimonials | Lavender & Silk
`
`Web Design by HIT. All rights reserved. Login
`
`Frequently Asked Questions
`
`Q: Is The Facelift Pillow comfortable?
`
`A: Yes, The Facelift Pillow is just as comfortable as a regular pillow, but has added benefits for your face and is luxurious to sleep
`on.
`
`Q: Is The Facelift Pillow still effective if I sleep on my side?
`
`A: Yes, The Facelift Pillow is specifically designed for people who sleep on their side or their stomach.
`
`Q: How soon will I begin to see results?
`
`A: Most people begin to see results after just one night of sleeping on The Facelift Pillow.
`enjoy click here to navigate to our testimonials page.
`
`For information about the results our clients
`
`Still Have Questions?
`
`Feel free to visit our contact us page or fill out a contact form for more information so that we assist you.
`
`Name:
`
`Email:
`
`Phone:
`
`Comments:
`
`Submit
`
`Reset
`
`We would love to hear from you. Feel free to send us any questions or comments.
`
`TM
`
`TM
`
`http://74.6.117.48/...q=facelift+pillow&d=4636829645734379&mkt=en-US&setlang=en-US&w=37f576b9,2797b3cd&icp=1&.intl=us&sig=ZlIWtlNWJBJaVZ7X9xhNzw--[10/5/2010 2:10:25 PM]
`
`

`
`Facelift - Anti Wrinkle Pillow - Anti aging skin - FAQ
`
`TM
`
`TM
`
`TM
`
`http://74.6.117.48/...q=facelift+pillow&d=4636829645734379&mkt=en-US&setlang=en-US&w=37f576b9,2797b3cd&icp=1&.intl=us&sig=ZlIWtlNWJBJaVZ7X9xhNzw--[10/5/2010 2:10:25 PM]
`
`

`
`Facelift - Anti Wrinkle Pillow - Anti aging skin - Home
`
`You have reached the cached page for http://startechnologies.mobi/index.html
`
`Below is a snapshot of the Web page as it appeared on 9/12/2010. This is the version of the page that was used for ranking your search results. The page may
`have changed since it was last cached. To see what might have changed (without the highlights), go to the current page.
`
`You searched for: startechnologies.mobi facelift We have highlighted matching words that appear in the page below.
`
`Yahoo! is not responsible for the content of this page.
`
`Evolution | FAQs | Contact Us | Store | Testimonials | Lavender & Silk
`
`Introducing A New Beauty Solution
`
`Web Design by HIT. All rights reserved. Login
`
`Experience the loveliness of The Facelift Pillow. The Facelift Pillow is an effortless alternative to an expensive facelift. The Facelift
`Pillow restores youthful appearance to the facial skin while allowing you to sleep comfortably on your side.
`
`Soothe your spirit and rest your head effortlessly as wisdom and well being finally meet. Waking up feeling good about yourself is true
`bliss. Ultimately this is priceless. We all deserve to treat ourselves to the little the luxuries that life can afford. Feel healthy and nourished
`after sleeping on your Facelift Pillow.
`
`The Facelift Pillow is an innovative, patented design, and most people will see results within 24 hours. It usually takes two to four weeks
`to achieve maximum results, along with continued usage to maintain.
`
`This patent was designed in response to a topic that Oprah Winfrey hosted on her show about the number one beauty concern in
`America, which is facial wrinkles. The patent was designed for people who cannot afford a facelift, but desire the effects of one.
`
`The Science Behind The Facelift Pillow
`
`One of the primary causes of facial wrinkles is the pressure exerted by your pillow, especially if you sleep on your side.
`
`As people age, facial skin begins to thin out and lose elasticity, which creates less ability for the facial skin to "undo" sleeping hours of
`frequent pressing upon the facial skin. Using a common pillow, people experience facial pressing in the same areas of the face, repeatedly
`and consistently during sleep. Gravity, combined with pressure from the pillow contact, creates a regular routine of pressing of the delicate
`facial skin, which causes wrinkles.
`
`Order Your Facelift Pillow For True Beauty Rest
`
`Sleep comfortably and turn back the hands of time with The Facelift Pillow. Feel free to contact us with any questions at
`contact@myfaceliftpillow.com
`
`Embrace the bliss of becoming a beautiful and healthier you!
`
`Name:
`
`http://74.6.117.48/...ies.mobi+facelift&d=4787342478410525&mkt=en-US&setlang=en-US&w=2d68ea38,85505a8e&icp=1&.intl=us&sig=FiNuP9HDYs9h9V0ZEne05A--[10/5/2010 2:09:23 PM]
`
`

`
`Facelift - Anti Wrinkle Pillow - Anti aging skin - Home
`
`Email:
`
`Phone:
`
`Comments:
`
`Submit
`
`Reset
`
`We would love to hear from you. Feel free to send us any questions or comments.
`
`TM
`
`TM
`
`TM
`
`TM
`
`TM
`
`TM
`
`TM
`
`TM
`
`http://74.6.117.48/...ies.mobi+facelift&d=4787342478410525&mkt=en-US&setlang=en-US&w=2d68ea38,85505a8e&icp=1&.intl=us&sig=FiNuP9HDYs9h9V0ZEne05A--[10/5/2010 2:09:23 PM]
`
`

`
`EXHIBIT D
`EXHIBIT D
`
`

`
`Ads By Google Weekend Facelift Mini Face Lift Feather Facelift Face Lift in a Jar
`
`Google Search
`
`HOME » Health and Fitness
`
`Four Tips for a Swift Face Lift RecoverySwift Face Lift Recovery
`
`
`By Amber C. Smith
`
`Article Word Count: 555 [View Summary] Comments (0)
`
`Ads by Google
`Want to Get a Face Lift? Non-Surgical Facial Rejuvenation Available Here. Visit Us For
`Info. www.LaserEyeCenter.com
`
`Face Lift Discover a 3 Minute Face Lift Effect with New COVERGIRL® Primer.
`www.COVERGIRL.com/Simply-Ageless
`
`Los Angeles Nasal Surgeon Board-Certified Nasal Specialist Septoplast and Rhinoplasty
`Expert www.ohninewnose.com
`
`Face Lift $5495 September Specialize in Face and Neck Surgery Special Liposuction.
`September. www.SanDimasSurgical.com
`
`Facelift Without Surgery New, tighten wrinkles, lines & any loose skin. Non surgical
`facelift. www.naturalfaceliftsystem.com
`
`Remember when your mother or grandmother had
`a face lift and spent months recovering? Thankfully,
`this type of prolonged recovery is no longer the
`norm. In fact, face lift recovery can be faster and
`less painful than you've ever imagined.
`
`Ads by Google
`Facial Plastic Surgery
`Face Lifts, Brow Lifts, Otoplasty,
`Rhinoplasty and Blepharoplasty.
`www.beverlyhillsphysicians.com
`
`Four Tips for a Swift Face Lift Recovery
`
`Submit Articles
`Members Login
`Benefits
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`Read Endorsements
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`Weekend Facelift
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`Recovery
`
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`notified when a new
`article is added to the
`Health-and-Fitness
`category?
`
`Email Address:
`
`The time line for your face lift recovery depends on
`your specific procedure. For instance, a mini face lift
`often has a shorter recovery time than a full face
`lift. On average, though, most of your stitches
`should be removed within five days of your surgery,
`and all puffiness and swelling should be gone within
`two to three weeks.
`
`Four T

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