`
`(Exceeds 100 pages)
`
`Proceeding/Serial No: 91 1 91 1 78
`
`Filed: 7[21[2011
`
`Title: OPPOSER’S SUBMISSION OF TESTIMONY
`
`DEPOSITION TRANSCRIPTS AND ASSOCL4 TED
`
`EXHIBITS BOX 2
`
`91191178
`
`
`
`'
`
`I
`
`F.
`B8 THE WALL sriurar JOURNAL TUESDAY, JANUARY 30, 2001
`
`
`
`
`
`-2‘ "
`"
`,
`..
`
`,
`
` _,:AD_VERTlSlNG e By Joe pt.-Am
`Super Bowl Didn’t_ Score Giant Ratings
`much bigger challenge on Thins-
`7:. A boring Super Bowl xxxv,
`
`day. when‘ it goes up against
`’;where the outcome was never re-
`NBC‘: dominant schedule.
`1
`_'ally in doubt, produced lacklus- Super Bowl by the Number ‘_
`What is even more impres-
`
`“ter ratings for Via/:om‘s CBS.
`- User — sive about the number for “Sur-
`Audience
`-—- Winner -—-
`'. According
`to
`preliminary
`
`(ln millions)
`Team
`Score
`Team
`_ vivor" is that it held 75% of the
`_numbers from Nielsen Media Re-
`3% 58.1 million that sat ' through
`-search,
`84.2 million viewers
`CBS’ post-Super Bowl wrap. The
`‘watched the Baltimore Ravens
`: only show to do better than that
`_
`"destroy the New York Giants
`f was NBC’s “Friends.” which in
`.3447. That figure is down 5% from ;‘
`' 1996 had an audience of 52.9 mil-
`i'last year, when the'Tennessee Ti-
`__
`lion viewers. it retained almost
`'_tans-St Louis Rams nail-biter,
`83% of
`the 64.8 million that
`.broadcast by Walt Disney’s ABC,
`watched the postgame show fol-
`lowing 1996's Super Bowl XXX.
`»
`_'_;drew 88.4 million viewers.
`Since the Super Bowl is not
`Some of the network's rivals
`fsold to advertisers with audience
`are countering that “Survivors_"
`-guarantees. CBS doesn’t have to
`number is not all that staggering
`_
`Zworry about providing additional,
`“pf; considering that his lower than the
`" 51.7. million that watched the finale
`'
`‘or make-good. commercials to ad-
`vertisers. There is an understand-
`of the reality shows first season
`ing that if a game really falls
`« last summer. Although S1mday’s
`;'short in terms of ratings, some ..
`premiere certainly had a stronger
`-sort of compensation would be pro-
`lead-in with the Super Bowl than
`5°""‘°‘ ’““‘°" ”‘°l’ ““t“’°*‘
`""‘vided to longtime advertisers, but
`last season’s finale enjoyed.‘the
`.
`{Such a scenario is highly unlikely.
`usually what brings in a big audience.
`latestartandtheiactthatitwasonasunday
`However,
`the lower-than—usual num-
`Still, the combination of the Super Bowl
`night with people having to work the next day
`fkbers means News Corp.‘s Fox network,
`and the premiere of thesecond season of the
`probably kept
`some viewers
`away.
`-Mr.
`which broadcasts the game next year.
`reality show "Si.n'vivor” will make the net-
`Moonves dismissed the “Survivor” doubters,
`works bean counters very happy. Late last
`may face a tough task persuading advertis-
`countering that more young people watched
`;ers to top the $2.3 million per 30-second
`year, CBS had told analysts it expected to
`"Survivor" on Sunday than watched the finale
`- spot that CBS got for many of the commer-
`have the biggest day ever for a single net-
`and that it “bodes well for a decent showing on
`work's ad revenue and had anticipated taking
`?.cials—especial.ly if the advertising market
`Thmsday."
`.
`soft.
`__
`in more than $200 million for the whole day.
`“It's a-great number,” sa s Bill Carroll
`‘Everything we could control we did OK
`3,‘, The game averaged a 40.3 rating and a
`‘dent of
`ammm cofiiilt-.
`with,” said CBS Television President and
`avice #51
`%E
`E
`12
`eeVlSlOl'l
`l'0ll .aun1 O
`-
`- an
`.250 share, making it one of the lowest-rated
`Chief Executive Leslie Moonves. “Even
`‘Super Bowls in recent history and the one
`nunumca ons subsidiary.
`FM"s Ka"t"z"Cc'> "' "‘EiL
`—with the lowest share ever. Each‘ rating
`with a. crummy game, we equaled the [Sn-
`“I'll take this number for the -first episode
`point represents 1.02 million homes and
`per Bowl] number two years ago and we're
`anytime. We’re talking ‘Is the glass three-
`thrilled with the ‘Survivor’ number.‘ Mr.
`the share represents the percentage of tele-
`-vision sets in use that are tuned to the
`quarters full or a quarter empty‘ here."
`Moonves anticipated that CBS's final ad
`take for the day would top $220 million.
`game. Last year’s game averaged a 43.3
`“Stn'v‘rvo'r," which became a hit last sum-
`_;rating and a 63 share. A rating point last
`mer, got off to a strong start, with its debut
`eyear was worth just over one million
`after the Super BowL Although the hourlong
`jlaomes. Further, this year's game was the
`show didn't start until 10:17 p.m. EST and
`lowest rated. in the coveted adults-18-to-49
`ilemographic since 1992.
`ended at 11:21 p.m.. it still drew 43.6 million
`viewers. Of course, it had nearly no competi-
`_‘
`A more favorable comparison for CBS is
`tion since the other networks were all in
`Fox’s coverage of Super Bowl XJCQII,
`in
`rerun or movie mode. The show will face a
`-which the Denver Broncos crushed Atlanta Fal-
`'.CODS 34-19. That game drew 83.7 million view-
`ers, a 40.2 rating and a 61 share. The value of
`an rating point then wu 994,000 homes.
`.
`-
`,«,--
`“This could actually turn a lot of adver-
`.;tisers off
`the game,"
`says Andrew
`Donchin, senior vice president and direc-
`,tor of national broadcast for media-buying
`Carat USA. a unit of London—based
`Aegis Group who warns “If it gets under a
`__40 rati.ng.,you have to rethink your strat-
`egy." Fox, he added,‘ “may have a tough
`.,time next year."
`.-
`Of course, CBS has no control over the
`-Equality ‘of the game. When Baltimore and
`New York emerged as the teams compet-
`_ing for the title, network brass knew it
`.probably wouldn't rank as one of the most
`.;exciting games in history. Although the
`....Ravens have a phenomenal defense, nei-
`:ther team has a stellar offense, and that is
`
`
`
`_
`
`’
`
`,_
`
`|IAT7fif'\fiO1 '1
`
`
`
` Thursday, February 1, 2001
`
`More Stories. More Stories First.
`Page1of5
`
`
`Editor: Tom Taylor (609) 883-3321
`
`‘
`
`Not enough dollars online: Katz folds its Interactive
`Marketing Group. Katz Media CEO Stu Olds didn't mince
`words: “Our current revenue model does not show Kalz
`Interactive Marketing delivering positive results in the
`foreseeablefuture." They're simply not going to chase the
`scarce dollars for online advertising. and that decision is
`effective immediately. Some of the Kaiz Interactive clients
`included NetRadio and the newspaper-driven Everstream.
`H.‘
`'9‘
`
`l(AT7f'lflflQ1 R
`
`
`
`Welcome to Adobe GoLive 4
`
`Page 1 of 2
`
` BauinBusis.iflenert'
`Ehfl
`
`Copyright © 2000 Radio Business Report, Inc. All rights reserved. Reproduction in whole or in part in any
`form or medium without express written permission of Radio Business Report, Inc. is prohibited.
`
`Katz Interactive Sales division shutting,
`
`down
`
`More signs that streaming media is not getting enough ad buys: Katz Interactive
`Marketingfstrearning Media Sales Network has been shut down. Katz Media Group CEO
`Stu Olds, en route to
`, co
`e
`e news to RBR with this statement: “As of today,
`we have decided to discontinue our current efforts in streaming media through the operation
`of Katz Interactive Marketing. Our current revenue model does not show Katz Interactive
`Marketing delivering positive results in the foreseeable future. At this time, we are directing
`our efforts toward our core businesses in support of our radio and TV station clients.”
`
`According to one industry source, the edict came down straight from Clear Channel
`headquarters. “It’s over. It’s done. Clear Channel just nixed it-no money in it, bye. I got a
`call fiom someone who got emails from Mike Agovino [Katz Interactive Marketing
`President] saying they were shutting it down because of money,” the source, who cannot be
`identified, told RBR. Clear Channel President/COO Mark Mays could not be reached for
`comment
`and Clear Channel Radio President Kenny O’Keefe, who directly oversees Katz, is
`currently on vacation.
`
`Interep’s Cybereps division is a direct competitor to Katz Interactive Marketing. We asked
`EVP Graham Keenan as to how this may affect his business: “Like the downturn in all the
`Internet hype is being overplayed now, it was -
`_
`just as much as it was on the upswing. Last year at this time it was ridiculous-companies
`worth half a billion dollars that have nothing but servers. And now, it’s like because a
`couple of these guys went under, the whole thing is doomed. We’re not changing our
`positioning, we’re not closing the doors. lnterep bought 50% of Cybereps (RBR 1/8, p.5)
`and these people have a lot of experience on the interactive side. We’re out there doing the
`presentations—you’ve got to give people reasons to develop a budget.”
`
`Katz Interactive Marketing’s biggest client, Netradio.com had not yet heard the news this
`morning and couldn’t comment. Other KIM clients included Akoo.com, Everstrearn, The
`
`http://www.rbr.com/e/013 1 1 .asp
`
`1/31/01
`I(AT'7flnflO1 0
`
`
`
`Katz Pulls Plug On Interactive Unit
`
`
`
`
`
`oil‘,
`
`
`
`'-'.‘
`
`
`:A‘.'
` Katz lsulls Plug On Interactive Unlt
`
`.
`
`flatly Ears:
`3321
`
`flfiiilfiliis
`
`liillflflfiffi
`
`tinnitus
`
`fitstasstan
`
`Elassiiiefis
`
`lliffifiiflflflfi
`
`[mutant ils
`
`IRE
`martin
`
`Frozenfoodagesom
`
`In another dot~com retreat, Katz Media. the rep arm of
`radio giant Clear Channel Communications, is shutting
`down the unit that sells streaming media advertising on
`the Internet.
`
`"Our current revenue model does not show KIM [Katz
`Interactive Marketing] delivering positive results in the
`foreseeable future," Stu Olds, Katz Media CEO, said in a
`statement released Wednesday.
`I
`
`It could not be determined immediately how many jobs
`would be affected at the New York-based operation.
`
`Katz insiders said the move was a financial decision —
`
`not an indictment of the prospects for streaming media
`advertising,
`‘
`
`Other reps in the medium are sticking to their long-range
`plans. Interep, for ‘example, upped its investment in
`’
`streaming media by acquiring'Cybereps earlier this year,
`and MediaAmerica, which began its interactive division
`last summer, continues to staff up.
`
`On Tuesday Clear Channel, the nation’s No. 1 radio
`operator and parent also of Premiere Radio Networks,
`said it expected cash flow in the first three months of
`2001 to fall short of Wall Street estimates.
`
`The warning came amid a trough in radio advertising.
`Network sales are off 20 percent, industry sources said,
`and national spot sales, in radio and TV, are also
`sluggish.
`
`——Katy Bachman
`Mediaweek
`
`
`
`© 2001 Me._d.,i_a,yv;eg;lg and 1331 Communications Inc. All rights reserved.
`__ ,_ __ _
`
`BPI Electronic Media includes
`
`
`
`1/31/01
`varvnnnoon
`
`
`
`FEB-B1-2881 B8185
`‘
`
`Km? RRDIO GROUP
`Kiucflmfiwniggfigns
`
`
`
`212 424 6491
`
`P.@1/04
`
`9513.33 PM 1/31/01 P3991 “,5
`
`3?
`
`..- ‘ ._..- —.. -..— --v
`clear Channel-Owned Kat: Clcses Streaming-Media Division
`Kat: Interactive’Ma1-keting had a dedicated staff selling commercial time on stream-
`ing media broadcasts. But, according to Katz Media CEO Stu olds, "Our current
`revenue model do as not show Kat: lntera ctive Marketing delivering positive results
`in the foreseeable future. At this time we are directing our efforts toward our core
`business in support of our radio and television station clients.“
`
`|IA'|"'IfifififiU1
`
`
`
`I
`lnk Headlines
`
`
`(2I1I20D1) Katz Closes Streaming Division After Short Run.
`
`At this point it is not yet clear of there will be any layoffs" in the move. And,
`_lga_t_did not comment on whether this was a cost cutting measure dictated
`from corporate. Anne Kenny of Kat did say that there is_a possibility of
`folding employees of the Streaming division back into the Kat core
`business group.
`
`Kat CEO Stu Olds says "we have decided to discontinue our current efforts ‘
`in streaming media through the operation of Kat Interactive Marketing. Our
`current revenue model does not show Kat interactive Marketing delivering
`positive results in the foreseeable future.
`'
`A
`
`At this time we are directing our efforts toward our core businesses in
`support of our radio and television station clients."
`
`
`.5 «.-
`
`. Comment on this sto
`
`ELJaLlSHER's NQIE§
`lM$LE11'E&$
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`‘ Our current revenue model does not
`
`GD
`From Radio Business Radio: "More signs that streaming V
`media is not getting e
`nough ad buys: Kat interactive
`4
`Marketinglstreaming
`Media Sales Network has been shut
`down.
`
`|(AT7f'|flfiQ').'2
`
`
`
`"Katz Media Group CEO Stu Olds (pictured), en route to
`RAB, confirmed the news to RBR with this statement: 'As
`of today, we have decided to discontinue our current
`efforts in streaming media through the operation of Kat
`interactive Marketing.
`show Kat Interactive
`Marketing delivering positive results
`in the foreseeable future. At this time, we are directing our efforts toward our
`
`core businesses in support of our radio and
`TV station clients."'
`
`'
`
`;
`
`
`
`.7,
`I
`
`b_
`3 From Radio Ink: "At this point it is not yet
`
`
`clear if there will be any layoffs in the move.
`And Kat id not com
`ment on whether this was a cost-cutting measure
`, dictated from corporate. Anne Kenny of Kat did say that there is a possibility
`of folding employees of the Streaming division back into the Kat core
`business group."
`
`
`
`»
`
`[see msios BROADBAND Pa_g"e as
`
`.'
`
`.
`
`
`
`multichannel.com
`
`_NCC
`chuck Cowdrey is
`joining National Cable
`Communications as
`vice president, market
`development at the
`Cable-Link Interconnect
`division. He had been the
`Greater Washington
`general manager. Pam
`Barratta ,' has replaced
`Cowdrey as interim
`general manager.
`
`wAT7nnn
`
`GOA
`
`
`
`MULTICHANNEL NEWS
`New vonx, NY
`WEEKLY
`14,500
`JAN 15 2001
`'
`
`-4559 __ ££E3
`,txza..
`Comcast Gr
`
`nu
`
`ows to 10 Ad-Sales
`
`Interconnects
`
`___ Byéfl!LFQ§!9!i____
`
`s Comcast Corp. eyes the
`imminent addition. of
`Washington, D.C., and
`Detroit to its stable of ad-sales
`interconnects, the MSO’s top
`sales executive is looking ahead
`to future growth.
`The two hardwired ad-sales
`interconnects will give the MSO
`10 in total. Comcast’s other
`top-10 DMA operation
`is
`MarketLink Philadelphia, which
`last June ‘Vvent hard,” which
`means it enabled one-stop shop-
`ping for advertisers and the si-
`multaneous DMA-wide airing of _
`spots.
`Comcast senior vice president
`of ad sales Roger Sverdlik last
`week said he’s talked with Time
`Warner Cable in Detroit and —
`Cox Communications Inc. in
`greater Washington about even-
`tually placing all ofthe intercon—
`nects under the Marlietllink
`v
`/ '
`
`The MSO has already con-
`verted its Baltimore sales opera-
`4 tion into a hard interconnect Itfs
`to be soon followed by New Mex-
`ico; Fort Myers, Fla.; Nashville,
`
`.
`
`
`
`SVERDLIK
`
`Tenn; and two other Tennessee
`DMAs, Sverdlik said.
`Through various swaps, Com-
`cast accounts for nearly 90 per-
`cent ofthe Detroit DMA and 70
`percent ofthe nation’s capital. In
`Baltimore, AT&T Broadband
`E/.
`
`will have a piece of the intercon-
`nect for a few more months.
`Executive shuflles generally '
`accompany such change.
`In
`Motown, AdNex Detroit general
`manager Wayne Hindmarsh
`_ resigned. At the Greater Wash-
`ington Interconnect, Chuck
`Cowdrey is no longer general
`manager, according to those
`close to the situation.
`‘
`,
`Sverdlik deferred comment to
`National Cable Communica-
`ons as
`espo
`erep'
`15 s managing those two in-
`terconnects until Comcast takes
`over later in the first quarter.
`At a future point, Sverdlik
`said, there could be the potential
`to link up some interconnects.
`“There probably could be
`some unique, creative sales
`ideas, like selling Amtrak on
`Ba1timore./Washington/Philadel-
`phia, or a regional restaurant on
`a Northeastern or Midwest buyr,”
`he said. MON
`
`—L\
`
`A 4/
`
`I
`
`‘
`
`I
`._. .3
`
`|(AT7nfiflQ')R
`
`
`
`
`
`MULTICHANNEL NEWS
`NEI YORK , NY
`WEEKLY
`15509
`JAN 15 2001
`
`Wlllllllllllllllllllb
`
`-I55!
`___.—-—
`5///fifzliis‘
`inn.
`I"- --ll
`
`Adlink Tops $100M
`Benchmark, Again
`B JIMFOR.K.AN
`
`
`
`ven though Adlink was
`among those media entities
`that saw the ad-sales
`locomotive slow down in the lat.
`ter part of'2000, it still closed the
`books withiits second consecu-
`tive $100 million-plus year.
`Adlink is still the only inter-
`connect that’s surpassed that
`benchmark. winding up with
`$138 million, up 33 percent, said '
`CEO Charlie Thurston The inter-
`oonnect's sales growth over the
`past four years was a dotoozn-like
`245 percent, be said.
`Ad1in.k's gross revenue per
`subscriber now approachs $50 a
`month, versus $37 in 1999,
`Thurston mid.
`“A parade of new program-
`ming" was a key driver of the
`sales surge, he said. Since early
`1999, Adlink has added 24 in-
`sertable networks to its roster, for
`atotal of-1-0 attheend ofiastyear.
`It
`reaches
`2.8 million cable
`sulnzibers in the LosAn.gel$ DMA.
`Elfective this week, Adlink
`adds four more networks -
`ESPN CJassic, Game Show Net-
`work. Outdoor Life Network and
`Speedvision. Now that it’s essen-
`tially “run out of
`[analog]
`networks with decent channel
`coverage in L.A.," Thurston said,
`it will shifi its focus to digital.
`For the past six months,Ad1ink
`and AT&T Broadband’s Los
`Angela system have worked with
`vendors nCUBE. Terayon Com-
`mimication Systems Inc and
`Motorola Inc to test digital pro-
`gram insertion, or digital-ism»
`digital streaming ofoornmenzials
`into digital networks
`DPI is being tested at a dozen
`AT&T headends and is expected
`to be rolled out elsewhere in the
`DMA “as digital penetration
`grows," Thurston said.
`Sixty-five percent of Adlink's
`business is national and 35 per-
`cent is local, said executive vice
`prsident ofsales and marketing
`Ha.n.k Oster:
`“A significant
`amount" of national business is
`generated via spot-(able rep firm
`ational Cable Communications.
`80 er
`san Ln
`-
`.A1"I v-I
`1.
`-x
`
`2000 Sydney Summer
`the
`Olympics to be a downer, Oster
`said.
`“The Summer Olympia was
`not a disappointment,” he said.
`“We sold it very aggressively, and
`it was a real moncyrnakcr."
`The games generated $3.2
`million for Adlinlc, including $1.2
`million within the CNBC and
`MSNBC avails. The rest came
`from other networks offered via
`package buys.
`_
`The Winter Olympics in Feb-
`ruary 2002 won't match that vol-
`ume, Oster predicted.
`‘The Winter Games never- -
`have the cachet of the Summer
`[Gameslf he said.
`Movie-studio business — one
`of several categories targeted
`through Ad1ink’s 2000 initiatives
`—— was a breakthrough sector
`last year, Oster said. Other tar-
`geted sectors were beverages,
`technology and the Hispanic
`market. There also will be ongo-
`ing initiatives focused on the au-
`tomofive and political categories
`The interconnect needs to
`improve its
`sales
`to foreign
`automakers, said Oster. It must
`also keep pressing the political
`cnmrnunity—-speciallythose run-
`ning Democratic and Republican
`candidates’ campaigns —— to buy
`more cable time than they did in
`2000.
`ThoughAdlink generated $9.3
`million from political spots last
`year, Oster said much ofthat was
`from issues advertising.
`The Hispanic audience is also
`an important target, Oster noted,
`as its share of the 105 Angeles
`population is 38 percent at praent
`and is projected to hit 50
`percent by 2005. General Motors
`Corp.’s Chevrolet division bought
`time on the interconnect to target
`that segment, he said.
`Last year, Adlink booked $9.8
`million in promotions that helped
`breaksome new r:lienl‘s—sucl1as
`Lowe's Home Ceutas Inc, which
`backed Comedy 'Central’s ‘The
`Laugh Riots" oontest last fall.
`The promotions also help lock
`in business. AM/PM Stores is in
`its fourth year of sponsoring
`ESPN's X Games promotions,
`
`KATZ000926
`
`
`
`
`
`January 22. am
`
`
`An INT‘.EFff'EC‘/PRIMEDIA Publication
`The News Magazine for Video, Voice and Data
`
`
`
`,_
`
`
` www.cahleworld.cnm
`
`
`
`National Cable
`Communications
`Chuck Cowdrey to .VP—market develop
`ment for the CabIeLink Interconnect
`Division from GM at GreaterWashington
`Interconnect.
`
`|(AT7f'|fifiO’)'I.
`
`
`
`
`
`VA'l"IfififlOOO
`
`
`
`iKatz in the News - Special NATPE Edition
`
`(February 8, 2001)
`
`Table of Contents
`
`Broadcasting 85 Cable
`.
`‘Variety
`
`The Hollywood Reporter
`‘
`
`A
`
`Extra Extra
`Electronic Media
`Newsday
`USA Today
`Mediaweek
`
`“Make up your mind!”
`“Courts get short shrift”
`“Katz: Freshman...”
`“’Crossing’ Takes Over”
`“Vegas Hikes Odds...”
`“Syndies see glitz...”
`“Positive program...”
`“Syndie Spirit”
`~-~ —A
`“Dearth of A-1...”
`“Demand for hours...”
`“Wanted:
`long—term...”
`“Katz TV sees...”
`“Talk Show Options...”
`“Handicapping the...”
`“New Shows Talk...”
`“TV executives...”
`“The Irnperiled World. .3’
`“Reconstructing...”
`
`V».-r-/nnnooo
`
`
`
`
`
`JANUARY 22, 2001
`wwuthrcadastingcablecom
`
`Make up your mind!
`
`owned or Chris-Craft stations. now have fewer selling
`options available Throw into that mix the fact that
`hundreds of mid- and small-rnarltet stations follow the
`lad of the big guys (Le. a top market Chris-Craft or
`Fox station) for clua on which firsh series they
`should gtab.
`‘I have the understanding that Chr'isCr'aft has been
`instructed not to purchase any-
`thing new. They can indicate to
`syndicators that they like [some-
`thing], that [somerhing's] a grut
`co cept, but
`they aren't
`to
`“Sm ,,,,d,;,,8; ,.,, .,,,.9,,,_
`diati
`source. ‘Your normal
`quesnfbxii is where are your clar-
`anon: in New York and LA)
`These
`are basially stalled
`because of Otris-Gait and Fox,
`the two major players" in New
`York syndication, where Fox
`owns WNYW-TV and Giris-Craft operats VWOR-TV.
`Beyondtl1e£actnl'aat'l'wentie:hwillnotberollingout
`anything fresh at NATPE-
`Coolt also not: that ‘no sho\II§
`in devdopment wae randy to
`bring
`to the
`rnarltetplaee'
`Anotbc Fox-friendly distributoc
`Columbia Tristar Television
`Disxribudon, has also been quiet
`on the fall 2001 front
`There are indications CITD
`will
`launch dating late-night
`strip Sbipmdter and bench
`Donny Osmond-hosted Pym-
`mid because CTTD wasn't
`guaranteed good time periods
`for it.
`Running down the list, there’:
`Lack of good time slot may force LTID to
`Buena Vista. which hasn't
`bench Donny Osmond-hosted Pymmid.
`secured a Los Angels clatance
`that this season'santics are ‘
`e most visible tnani:'5ta-
` .9mUm5
`for Iyanla. Neither Universal (777: Fiji}: W/reel), New
`tion of the consequmca of the consolidation that has
`Line
`(Hard Knox).
`not Lions Gate/Mermry
`El'Il:fIainmu1l (Who Warm to Date .1 Hooters Gz'r!?,
`been taking place Certainly, ifl were an independent
`syndicatorl would be frustrated with the inutiaf I
`Ifadetrl have reported firm commitments for their
`
`"Ia, it's not bar hm,’ says
`a smior-level distribution accu-
`tive, pitching several eflorts.
`‘I've done everything I an pos-
`sibly do. l have stations saying
`they would like to do it. But they
`an’: make all those dee'sions."
`Pearson’: domctic distribu-
`tion presidmt. Joe Scotti,
`acknowledgs. ‘Ir’:
`more
`time than I thought to get clear-
`ances
`. ..
`consolidation has
`made all of our jobs difficult.
`Let's face it. when time periods
`are with stations with their own
`syndication operations,
`they
`take are of their own first"
`
`I/A1"Inl"lfifl'3f'l
`
`
`
`The time for aggressive moves is not not, according to
`Twentieth dtief lob Cook.
`
`respective shows Studios USA. has been hush-bush
`with Crossing Over With John Eaiaard. And Person '5
`struggling to get clearances for its two action hours, lam
`Angle and Colosseum.
`
`
`
`lDLld'15 on
`the Fox 0&0
`
`Rather than speeding up process, consolidation is sometimes
`causing delays as syndicators head for NATPE 2001 market
`By Susanne Ault
`t NATPE this week. avoid aslting for people's
`opinions on which are next season's can't-lose
`ew shows. You'll be lucky just knowing what
`shows are launching in fall 2001.
`With News Corp. putting the
`partnering up its mrrent unclaling,
`group, with its soon-to-be-sub-
`the Chris-Craft station
`group. many syndicatots are hav—
`ing a hedtuva time Ending station
`hornesfortheiri'all2£01shaws.
`,5 NM gm pg, om,
`chieflworltsotitthedetailson
`what exactly his new friardsliip
`will be with Chris-Craft (which
`iust last Tusday re-upped is
`UPN afiliation) he has less time
`to make programming deci-
`sions, likely mcornpasing both
`the Fox and Cltris-Craft stan'ons.
`This all cuts into the efforts of Fox's ltey contmt
`feeder, Twentieth Television. from committing to any
`new dforts.
`Twentieth chief Bob Cook explains, ‘On: the
`Qris-Craft deal is consummated. that will
`change our perspective on what shows we may pro-
`ceed with in cleveloprnenL"
`Cook also suggests that the "shaky economic anvi-
`ronmerrr right now," is also afieciing how News Corp.
`and probably a lot of other companis are doing busi-
`mss “l.l'therewereevera timeto not beas aggrsive,
`you could certainly build a case for this moment.‘
`Moreover.
`several other distributors. bsidas
`Twentieth, aiming to land clearances with the Fox-
`
`‘I have the understanding
`;
`that Chns~Cmft has been
`‘
`instructed not to purchase
`anything new.’
`—syndicat'ion source
`
`
`
`
`
`
`
`January 23, 2001
`www.broadcastingcablecom
`
`?Cahners.
`
`stlittnttt
`
`Courts get short shrift
`
`Petty, Katz predict fall,-out in genre; is talk making a comeback?
`
`By Steve McClellan
`
`f you’re in the court show busi-
`ness, you may want to call your
`lawyer and review the license
`agreements. According to two
`major rep firms—Petry and Katz-—it’s
`going to be wild ride for the genre from »
`now till next fall, with some of those
`shows getting the harshest sentence:
`, Cancellation.
`In a presentation Monday night (Ian.
`22)inLas Vegas, Katz roorammm vice
`president Bill Carroll was expected to
`tell clients that perhaps three of the 10
`current court shows on the air “are
`unlikely to be called to order in the fall
`2001."
`
`.
`
`two
`Petry Television predicts that
`court shows may get the ax by next fall.
`But according to Dale Kendall Browne,
`programming director, Petry Media
`(which
`includes
`co-owned Blair
`Television)
`the coming shakeout
`is a
`good thing. It should stabilize the genre,
`she said. Browne’s remarks were to come
`at a separate presentation for Petry
`clients, also Monday night.
`Browne reported that the court show -
`genre dropped a half rating point
`in
`November, to an average 2.2 Erom an
`average 2.7 in November 1999. That’s
`based on Nielsen Syndication Service
`
`data. Ten shows simply over saturated
`the market. Weeding out the bad ones
`should get the genre back on tracek, she
`said.
`
`In another major category—talk
`shows-——rhe two reps had radically dif-
`ferent advice for their climts.
`
`Petty Media programming vice presi-
`dent Garnett Losak offered a risk averse
`strategy to her client base, noting older
`talk shows including Montel, Ricki and
`Jenny are reviving. The ebb-and—flow of
`formats means ]udge ]udy hurt talk, but
`now the proliferation of substandard
`Judy copycats has pushed viewers to talk
`shows again. Many now even out-per-
`form the daytime daypart as a whole.
`The quality of the new talk shows
`varies, she admits. “But they are all risky.
`.Now is not the time to gamble on a new
`talk show,” particularly if the decision is
`a choice between a new talk show and
`one that’s been on the air for awhile.
`Katz however,
`is bullish on the new
`talkers. “Talk is the talk of NATPE this
`
`“Iris our
`Year,”
`the time has come to
`that
`judgment
`move on and replace tired talk shows
`with programs that we believe have
`greater upside potential.
`High on Katz’s recommended list is
`King World’s Ananda, starring the MTV
`host. “We feel
`the youthful Ananda
`
`could be the voice of the next generation
`of talk shows,” said.
`Curtin also recommended Buena
`Vista’s Iyanla for traditional afiiliates,
`while Talk or Wal/e ought to be consid-
`ered.by Fox, UPN and WB afliliates,
`which tend to look for “edgier” formats.
`For the magazine field, Petry’s Terri
`Luke, reported that the top four shows
`have been stable or grown for the past
`several books after a shakeout a few
`years back weeded out American Ioumal
`and Hard Copy. Her recommendation _
`for ET licensees who haven’t done so
`yet-renew the show so it doesn't taken
`away by a competitor.
`In the off-network arena, Katz’s Ruth
`Lee Leaycraft said that veterans Seinfeld,
`Friends, Frasier and T/ye Sirnpsonr,
`retnain the dominant sitcom performers.
`Looking ahead, she recommended King
`of Queen: for 2003 and Malcolm in the
`Middle for 2004.
`In the relationship/game category,
`j—
`Katz’s Lisa Hollender recommended
`Universal’s Fzft/J Wheel and Telepicture’s
`Elirnidate as the two best bets among the
`new prospects.
`_
`As a general theme this year, Petry’s
`Losak said stations should view their
`schedule as they would a stock portfolio.
`The advice: “Diversify your lineup while
`hanging on to your blue chips.” I
`
`w\'r7nnnoQ1
`
`
`
`
`
`
`
`
`
`TmATPE I LAS V
`
`Katz: Freshman class
`outshines old yakkers
`
`.
`. ByJOHN DEMPSEY
`.
`The November 2000 Nielsen sweeps were unkind to re-
`turning talkshows — only ‘three of them, “Martha Stewart,”
`“Queen Latifah” and “Jenny Jones,” all relatively low-rated,
`showed gains among female viewers.
`So buy new ones as replacements - that’s the word from
`the programming staff at rep firm Katz TV.
`'
`Jim Curtin, director of programming for the Katz TV
`Group, says in the taped presentation Katz sent out to 350 ofits
`TV-station clients a few weeks ago, that “the time has come to
`move on and replace tired talkshows” with the three he thinks
`show promise:
`King World’s “Ananda,” featuring MTV and BET host
`Ananda Lewis, “could be the voice of/the next generation of
`talkshows,” says Curtin. Lewis will “deal with issues concern-
`ing younger viewers, but with a positive, entertaining tone to
`whidi all ages will relate.”
`Buena Vista’s “lyanla,” starring best-selling author lyan- 0
`la Van Zant, “will focus on personal growth and feature specif-
`ic plans of action,” says Curtin, adding that the show will work
`Tun-1. to page 21
`
`|(AT7fififiO’J’)
`
`
`
`l(AT7['lfll'l9R.’<l
`
`Freshman
`
`talkers
`
`could replace vets
`
`focusing on three rounds of
`elimination during a group out-
`ing that lead to the final cut and _
`the chosen date. Hollaender
`says that the show “Elimidate”
`could “deliver the goods” in a
`late-night relationship block
`Among gameshows, Hol-
`laender picks Pearson TV’s new
`version of “Card Sharks,” with
`Pat Bullard as host, for daytime
`play.
`Ruth Lee Leaycraft . VP and
`director of progzamminer for
`
`
`The word from llatz TV:
`
`Continuedfrom page 7
`best on TV stations afifiliated
`with ABC, CBS and NBC.
`I Tribune Entertainments
`“Talk or Walk” is “edgier” than
`many of its rookie competitors,
`“a format-driven concept fea-
`turing troubled relationships
`and elements of suspense.”
`Curtin says affiliates of Fox,
`WB and UPN are the likeliest
`candidates for this talkshow,
`hosted by Michael Baisden.
`Bill Carroll, VP and director
`o >gamnnnmtrmm
`_ says he’s not sur-
`prised that there are no new
`court shows worth recommend-
`ing for the 2001-02 season.
`The four new ones from last
`season, Carroll says, succeeded
`only “in splitting smaller pieces
`Katz’s Continental Sales divi-
`of the court pie among each
`other.”
`‘
`sion, says the landscape looks
`fairly bleak for sitcom reruns in
`None of the four, he adds,
`2003 and 2004.
`“even cracked a 1 rating in any
`The only one with potential
`key demo category during the
`for 2003 is Columbia TriStar.’s
`October 2000 sweeps."
`“King”
`of Queens,”
`says
`At least five late-night rela-
`Leahcraft. Similarly, she says,
`tionship show pilots are clamor-
`only Twentieth TV’s “Malcolm
`ing for the attention of TV sta-
`in the Middle” looks like a play-
`tions, and Lisa Hollaender, Katz
`er for 2004.
`TV director of rogramming re-
`At least six action-hours are
`search, chooses two of them.
`Universal’s “Fifth Wheel”
`on the drawing boards for 2001-
`has “sizzle” because of
`its
`02, but Gre Conklin a director
`chooses just
`of programming,
`“quick-witted
`host” Aisha
`one ofthem: Tribune Entertain-
`Tyler, its “advanced graphics”
`ment’s “Mutant X.”
`and its double—date format,
`Conklin cites Tribunefs solid
`which takes Universal’s return-
`track record with such ongoing
`ing “Blind Date” concept “to the
`series as “Earth: Final Con-
`next level,” Hollaender says.
`flict” and “Gene Roddenberrys
`“Elimidate,” from Telepic-
`Andromeda.”
`’
`tures, has “Survivor” elements,
` i
`
`
`
`Buy new yakkers as
`replacements.
`
`
`
`?Cahners
`
`WWW“
`
`
`
`_ NATPE
`DAILY
`
`
`
`
`
`
`
`NATPE I LAS VEGAS I JANDARIY 25, 2001
` "‘*
`
`
`
`fin SING, ME DV
`Edward’s skein does, lively biz, nabs KCAL clearance
`
`
`
`which represents more
`1-
`than 200 TV stations.
`Carroll says many of his
`clients have sought him out to
`ask his advice about buying the
`series.
`The show could work, he
`says, “because the people who
`believe in mediums who can
`communicate with the dead will
`be riveted by Edward’s perfor-
`mance. And he's pretty enter-
`taining even to people who
`think the whole thing is a hoax.”
`Studios USA is still deciding
`whether to give the Sci Fi Chan-
`nel an exclusive window of four
`weeks or so on the “Crossing
`Over” episodes, or whether to
`Turn to page 6
`
`two half-hours of “Judge Judy”
`on WNBC is with an offbeat
`show that has become a surprise
`success on Sci Fi every week-
`nigh
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