Trademark Trial and Appeal Board Electronic Filing System. htfQJ/estta.usQto.gov
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`
`Notice of Opposition
`
`Opposer Information
`
`Name
`Granted to Date
`
`MrJosephMMerrill
`06/20/2009
`
`of previous
`extension
`
`Address
`
`Correspondence
`information
`
`Heimbachweg 24
`Goeppingen, BW 73035
`GERMANY
`
`Joseph M. Merrill
`Heimbachweg 24
`Goeppingen, BW 73035
`GERMANY
`
`Applicant Information
`
`Application No
`
`77469953
`
`Publication date
`
`04/21/2009
`
`Opposition Filing
`Date
`
`06/18/2009
`
`Opposition
`Period Ends
`
`06/20/2009
`
`englishwithspeaktome@yahoo.com Phone:01149 7161 9569485
`CANADA
`
`Applicant
`
`Speak2Me, Inc.
`151 Bloor Street West, Suite 703
`Toronto, M5S1S4
`
`Goods/Services Affected by Opposition
`
`Class 035.
`
`the Internet
`
`All goods and services in the class are opposed, namely: Dissemination of advertising for others via
`
`Grounds for Opposition
`
`Trademark Act section 43(c)
`
`Priority and likelihood of confusion
`
`Dilution
`
`Trademark Act section 2(a)
`Trademark Act section 2(d)
`
`Mark Cited by Opposer as Basis for Opposition
`
`U.S. Registration
`No.
`
`2928996
`
`Registration Date
`
`03/01/2005
`
`Word Mark
`
`SPEAK TO ME
`
`Application Date
`
`03/09/2004
`
`Foreign Priority Date
`
`Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA290498
`ESTTA Tracking number:
`06/18/2009
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`Opposer Information
`
`Name
`Granted to Date
`of previous
`extension
`Address
`
`MrJosephMMerrill
`06/20/2009
`
`Heimbachweg 24
`Goeppingen, BW 73035
`GERMANY
`
`Correspondence
`information
`
`Joseph M. Merrill
`Heimbachweg 24
`Goeppingen, BW 73035
`GERMANY
`englishwithspeaktome@yahoo.com Phone:01149 7161 9569485
`Applicant Information
`
`Application No
`Opposition Filing
`Date
`Applicant
`
`77469953
`06/18/2009
`
`Publication date
`Opposition
`Period Ends
`
`04/21/2009
`06/20/2009
`
`Speak2Me, Inc.
`151 Bloor Street West, Suite 703
`Toronto, M5S1S4
`CANADA
`Goods/Services Affected by Opposition
`
`Class 035.
`All goods and services in the class are opposed, namely: Dissemination of advertising for others via
`the Internet
`
`Grounds for Opposition
`
`Deceptiveness
`Priority and likelihood of confusion
`Dilution
`
`Trademark Act section 2(a)
`Trademark Act section 2(d)
`Trademark Act section 43(c)
`
`Mark Cited by Opposer as Basis for Opposition
`
`U.S. Registration
`No.
`Registration Date
`
`2928996
`
`03/01/2005
`
`Word Mark
`
`SPEAK TO ME
`
`Application Date
`
`03/09/2004
`
`Foreign Priority
`Date
`
`NONE
`
`

`
`DesignMark
`
`Description of
`Mark
`
`Goods/Services
`
`Class 009. First use: First Use: 1989/06/21 First Use In Commerce: 1989/06/21
`
`Prerecorded audio and video cassettes and DVDs containing English instruction
`
`Attachments
`
`78380779#TMSN.jpeg ( 1 page )( bytes)
`Merrill opposition.pdf ( 6 pages )(321535 bytes )
`PDF 1 Press re|ease.pdf (4 pages )(157097 bytes)
`PDF 3 Speak2Me web site.pdf ( 2 pages )(193745 bytes)
`PDF 4 Toronto.pdf ( 1 page )(113087 bytes)
`PDF 5 Prarie Trader .pdf (2 pages )(249780 bytes )
`PDF2 Media kit.pdf (8 pages )(1593752 bytes )
`
`Certificate of Service
`
`The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address
`record by First Class Mail on this date.
`
`Joseph M. Merrill cans/zoos
`
`/Joseph M. Merri||/
`
`Design Mark
`
`Description of
`Mark
`Goods/Services
`
`Attachments
`
`NONE
`
`Class 009. First use: First Use: 1989/06/21 First Use In Commerce: 1989/06/21
`Prerecorded audio and video cassettes and DVDs containing English instruction
`
`78380779#TMSN.jpeg ( 1 page )( bytes )
`Merrill opposition.pdf ( 6 pages )(321535 bytes )
`PDF 1 Press release.pdf ( 4 pages )(157097 bytes )
`PDF 3 Speak2Me web site.pdf ( 2 pages )(193745 bytes )
`PDF 4 Toronto.pdf ( 1 page )(113087 bytes )
`PDF 5 Prarie Trader .pdf ( 2 pages )(249780 bytes )
`PDF2 Media kit.pdf ( 8 pages )(1593752 bytes )
`
`Certificate of Service
`
`The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address
`record by First Class Mail on this date.
`
`Signature
`Name
`Date
`
`/Joseph M. Merrill/
`Joseph M. Merrill
`06/18/2009
`
`

`
` Opposition : Serial No. 77469953/Speak2Me
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
` BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`In the matter of trademark application Serial number 77469953
`For the mark: Speak2Me
`Published in the Official Gazette on April 21, 2009
`
`Mr. & Mrs. Joseph & Christel Merrill
` v.
`Speak2Me, Inc.
`
` NOTICE OF OPPOSITION
`
` Mr. & Mrs. Joseph Merrill
` Heimbachweg 24
` 73035 Goeppingen
` Germany
`
`The above-identified opposers believe that they will be damaged by registration of the
`mark shown in the above-identified application and hereby oppose the same.
`
`The grounds for opposition are as follows:
`
`1) Speak2Me, Inc. is a subsidiary of Lingo Media Corporation. Speak2Me, Inc. filed for a
`trademark for Speak2Me on 5/13/2008 for two classes: 41 for language instruction and 035 for:
`“Dissemination of advertising for others via the Internet.”
`
`The application for the trademark Speak2Me in class 41 was refused on 9/7/2008 in connection
`with “Training services in the field of learning languages via the internet.” The grounds for
`refusal was that it was likely to cause confusion with the opposer’s trademark Speak to Me®,
`U.S. Registration number 2928996 in class 009 for: “Prerecorded audio and videocassettes and
`DVDs containing English instruction.” First use in commerce: 19890621.
`
`The opposer now contends that the following reasons which the examining attorney at the U.S.
`Patent and Trademark office listed for refusal for class 41 equally apply to class 035 as follows:
`
`A) Likelihood of confusion.
`B) Phonetic equivalents
`C) Side by side comparisons
`D) The same goods and services: ESL language instruction (now advertising for commercial
`insertions in the same English program or advertising the program itself).
`E) Buyer confusion
`
`1
`
`

`
` Opposition : Serial No. 77469953/Speak2Me
`
`F) Protecting the existing trademark from negative commercial impact
`
`2) Likelihood of Confusion:
`
`Lingo Media Corp. is the parent company of Speak2Me, Inc. It is a language education
`company. On April 30, 2009 in their Fourth Quarter Year End Report their President & CEO
`Mr. Michael Kraft stated: “We have restructured Lingo Media and focused the business on
`delivery of Speak2Me, our revolutionary English language learning service to the world market,
`…(see PDF 1 Press release) Indeed, the applicant’s dissemination of advertising for others is
`devoted either entirely or almost entirely to selling commercial content to be embedded in the
`applicant’s internet English language program Speak2Me.
`
`The applicant’s strategy is as follows: The applicant offers the public a free English language
`course entitled Speak2Me on the internet. What is the source of the applicant’s revenue? Selling
`advertising to businesses and corporations whereby the corporation’s products or services are
`advertised directly in the language program as part of the course content.
`For example, students learn appropriate English for going to a coffee shop not by learning about
`a generic coffee shop but rather a Starbucks Coffee Shop. In short, the language learning content
`is simultaneously the advertising for the product or service.
`
`Some examples follow: (All of them are attached as PDFs. PDFs 1, 2, 4 and 5 can be found on
`Lingo Media Corp.’s website at: www.lingomedia.com. With the applicant’s own words the true
`intent for a Speak2Me trademark is evident.
`
`This first example is from just last month: May 2009. Despite the fact that the U.S. Patent and
`Trademark Office has refused the applicant a mark for Speak2Me for language instruction, it is
`clear that the applicant intends to continue to use this name for their language instruction
`product/service:
`
`Speak2Me Media kit (PDF 2: Media Kit, May 2009)
`The applicant writes:
`Overview:
`Speak2Me™ is an online English Language Learning (ELL) community that incorporates
`learning with fun, interactive lesson modules to address the rapidly growing need for spoken
`English worldwide, with an initial focus on the China market. Speak2Me’s groundbreaking users
`practice spoken English…The Speak2Me platform enables advertisers to embed their products
`and services into customized lesson modules available for free on the speak2me website…
`Conversational Advertising™ How it works
`*Advertisers can embed interactive virtual campaigns within Speak2Me English language lesson
`modules.
`*Custom-content is developed around the advertiser’s brand and integrated into the lesson
`module.
`
`2
`
`

`
` Opposition : Serial No. 77469953/Speak2Me
`
`This brand-new media kit proves that the applicant’s “dissemination of advertising for others via
`the internet” would be accomplished via their English language program Speak2Me and thus
`cause confusion with the opposer’s registered trademark.
`
`On Lingo Media’s website (www.english.speak2me.com/advertising/ we find:
`(PDF 3 speak2me website)
`Welcome to Speak2Me CONVERSATIONAL ADVERTISING
`Speak2Me™ Conversational Advertising™ is a groundbreaking service that embeds advertising
`customized around your brand into online English language lesson modules. Your target
`audience gets the educational content and social interaction they want, while you benefit from a
`highly-targeted brand affinity opportunity.
`
`Again, the likelihood of confusion with the opposer’s English language program Speak to
`Me® is clear. In the following example we have Mr. Kraft the CEO of Lingo Media Corp.
`stating that the advertising “vehicle” is Speak2Me:
`
`Toronto Business Times (PDF 4: Toronto Business Times July 2008)
`Local company has Olympic-sized ideas:
`…How does it work? It’s simple really, Kraft said. The advertising vehicle is Speak2Me, an
`online program that teaches ESL students how to speak conversational English through
`situational lessons and modules.
`
`In this last article, the opposer’s registered trademark SpeaktoMe was used four times instead of
`the applicant’s mark Speak2Me. It is a poignant example of confusion between the two marks.
`Nevertheless, as of today’s date the applicant has kept this newspaper article listed under media
`coverage on its website and is therefore currently deceiving the public about these two marks
`and the goods and services associated with them.
`
`Alberta Venture Newspaper, Prairie Trader by Fabrice Taylor an Equity Analyst writing for
`stock traders. (PDF 5: Prairie Trader September 2008)
`China’s Still-Rising Star
`You can place a bet on the world’s largest market without ever leaving home
`…Speaktome’s service is free. So how do you make money by offering your service for free?
`Simple: you sell ads. “We’re not really an education company; we’re a media company,” Kraft
`says. Here’s how it works: Speaktome uses avatars–– animated characters––and speech
`recognition software…
`Can Kraft sell them (potential 18 million users by 2012) on the idea? Rest assured that if he pulls
`it off, the company’s stock value will be a lot higher if that does happen. It seems like an
`interesting gamble.
`
`All of the above examples are clear. The applicant is attempting to blend advertising and English
`instruction into one product/service under the name Speak2Me. The applicant applied for a class
`035 trademark for the dissemination of advertising but it is evident that the applicant’s English
`
`3
`
`

`
` Opposition : Serial No. 77469953/Speak2Me
`
`language program is, as Michael Kraft the CEO of Lingo Media Corp. says, the “vehicle” for the
`advertising.
`
`Thus, granting the applicant this trademark would severely hamper the opposer’s sales of Speak
`to Me® language programs in the United States. The opposer’s former customers as well as
`potential future customers would be confused by these two products/services. Why pay for the
`opposer’s language program when one can get “it” on the internet for free? Why go to the library
`and check out Speak to Me® when Speak2Me is offering “it” on the internet?
`
`The U.S. Patent and Trademark attorney who rejected the same applicant’s mark for registration
`in class 41 wrote the following points:
`Second, the goods and/or services of the parties need not be identical or directly competitive to find a
`likelihood of confusion. See Safety-Kleen Corp. v. Dresser Indus., Inc., 518 F.2d 1399, 1404, 186 USPQ
`476, 480 (C.C.P.A. 1975); TMEP §1207.01(a)(i). Rather, they need only be related in some manner, or
`the conditions surrounding their marketing are such that they would be encountered by the same
`purchasers under circumstances that would give rise to the mistaken belief that the goods and/or services
`come from a common source. In re Total Quality Group, Inc., 51 USPQ2d 1474, 1476 (TTAB 1999);
`TMEP §1207.01(a)(i); see, e.g., On-line Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086-87, 56
`USPQ2d 1471, 1475-76 (Fed. Cir. 2000); In re Martin’s Famous Pastry Shoppe, Inc., 748 F.2d 1565,
`1566-68, 223 USPQ 1289, 1290 (Fed. Cir. 1984).
`
`Third, if the marks of the respective parties are essentially the same, the relationship between the goods
`and/or services of the respective parties need not be as close to support a finding of likelihood of
`confusion as might apply where differences exist between the marks. In re Opus One Inc., 60 USPQ2d
`1812, 1815 (TTAB 2001); Amcor, Inc. v. Amcor Indus., Inc., 210 USPQ 70, 78 (TTAB 1981); TMEP
`§1207.01(a).
`
`The above points are equally applicable here for class 035. The likelihood of confusion with the
`opposer’s trademark Speak to Me® is immense. Both are offering the public English language
`instruction and as such are direct competitors.
`
`3) Deception:
`
`The applicant is selling stock on the U.S. stock market to investors who undoubtedly would like
`to know something about this Speak2Me before they invest. Many of these potential investors
`may search the internet for this product/service and find the opposer’s Speak to Me®, a tangible
`product with sales, income, references and an excellent track record, and think it’s the same
`product/service––perhaps branching off into an internet English language/advertising plan––and
`invest in the applicant’s corporation. In our opinion, this is deceptive. Additionally, in any verbal
`communication in the United States where the trademark is mentioned, deception (or confusion)
`as to which product/service is involved is a distinct possibility.
`Finally, we have proven (see above under China’s Still-Rising Star) that the applicant is
`deceptively mixing the two marks in its website reader’s minds by posting an article with the
`opposer’s trademark in it.
`
`4
`
`

`
` Opposition : Serial No. 77469953/Speak2Me
`
`4) Dilution:
`
`The opposer has invested well over three million dollars in the United States alone directly
`advertising Speak to Me® to ethnic consumers and it is a household name in the Chinese,
`Korean and Vietnamese communities. Additionally, it can be found in numerous libraries,
`schools and universities across the United States.
`The opposer has major U.S. national distributors of books and educational materials who are also
`investing in the advertising of Speak to Me® including: Follett Library Resources,
`Midwest Tapes and the latest addition, Baker and Taylor, the largest distributor of books and
`media in the world.
`The opposer also has distributors who specialize exclusively in language products and who
`advertise and sell Speak to Me®. This includes: Multilingual Books, Education 2000, Jeffrey
`Norton Publishers, Inc., ESL Net and Shelf Masters.
`All of these companies are investing money and effort in promoting the opposer’s product. They
`would all will be adversely affected by dilution of the name Speak to Me® related to language
`instruction.
`Now after twenty years of building up goodwill, brand recognition and a good reputation for the
`language product Speak to Me® in the United States, the opposer is being commercially
`threatened by the applicant offering an English service/product with embedded goods and
`services advertising, with the same phonetic name for free.
`
`5) Conclusion:
`
`The argument that the applicant is offering the public an advertising service simply doesn’t hold
`up to examination. The applicant is clearly attempting to blend English language instruction with
`advertising under one name: Speak2Me.
`Granting the applicant this trademark in class 35 would:
`
`A) cause confusion with the opposer’s registered trademark for Speak to Me®.
`B) dilute the trademark Speak to Me® is relation to language learning in the
` United States.
`C) result in a negative commercial impact for the product Speak to Me® in the United
`States. Every potential customer of the opposer’s who is confused by the applicant’s
`advertising of their product/service––whether it be for students for the program,
`companies to insert advertising content in the program, or investors to buy stock in the
`applicant’s corporation based on this language program/advertising scheme––would
`result in a negative commercial impact for the opposer. Also, should the applicant’s plan
`ultimately fail and the investors in the applicant’s stock lose money, the opposer’s
`reputation would be tarnished as well.
` D) result in further deception.
`
`The U.S. Patent and Trademark attorney wrote in the denial for the mark Speak2Me for the
`applicant in class 41: any doubt regarding a likelihood of confusion determination is resolved in
`
`5
`
`

`
` Opposition : Serial No. 77469953/Speak2Me
`
`favor of the registrant. TMEP §1207.01(d)(i); see Hewlett-Packard Co. v. Packard Press, Inc.,
`281 F.3d 1261, 1265, 62 USPQ2d 1001, 1003 (Fed. Cir. 2002); In re Hyper Shoppes (Ohio),
`Inc., 837 F.2d 463, 464-65, 6 USPQ2d 1025, 1025 (Fed. Cir. 1988).
`
`We hold that the same is true for the opposer/registrant in regards to the applicant’s request for a
`trademark in class 035.
`
`For all of the above reasons, we therefore respectfully request the reviewing board to refuse the
`applicant a trademark for Speak2Me.
`
`By: /Joseph Merrill/
`_____________________________
` (Mr. Joseph Merrill)
`
`By: /Christel Merrill/
`______________________________
` (Mrs. Christel Merrill)
`
`Date: 18 June 2009
`
`6
`
`

`
`Lingo Media Corp. - Press Releases - Lingo Media Reports Fourth ...
`
`http://www.lingomedia.com/s/PressReleases.asp?printVersion=no...
`
`LINGO MEDIA CORP. : http://www.lingomedia.com/ : Press Releases
`
`
`
`April 30, 2009
`Lingo Media Reports Fourth Quarter and Year End Results
`Toronto, Canada, April 30, 2009 - Lingo Media Corporation (TSX-V: LM; OTC BB:
`LMDCF) ("Lingo Media" or the "Company"), a leader in online and print-based English
`language learning solutions, and Speak2Me Inc. ("Speak2Me") its wholly owned
`subsidiary, a state-of-the-art online English language learning service, announces its
`financial results for the fourth quarter and fiscal year ended December 31, 2008. All
`figures are reported in Canadian dollars, and are in accordance with Canadian GAAP
`unless otherwise noted.
`
`2008 Operating and Financial Highlights;
`
`Business Highlights
`
`Launched Version 1.0 in December 2008 with an expanded feature set based on
`feedback from our users.
`
`Developed a corporate training offering that provides premium content and custom
`training services specific to business English called Speak2Me Business English 101.
`
`Secured first Conversational AdvertisingTM contract with Mercedes-Benz's smart car.
`This contract validates Speak2Me's Conversational AdvertisingTM platform and
`business model.
`
`Lingo Media's wholly-owned subsidiary, Lingo Learning Inc., has published more
`than 278 million units up to the end of December 2008
`
`Completed equity financing of $5 million in October 2008 with Orascom Telecom
`Holdings S.A.E., a major international telecommunications company that serves over
`90 million mobile phone subscribers worldwide, positioning Speak2Me to capitalize on
`its growth opportunity.
`
`Increased and strengthened the management team and board of directors to assist
`the Company in delivering the best technology-based solutions for learning spoken
`English.
`
`Steven Chiu joined Speak2Me as President, Greater China. Mr. Chiu has helped
`
`1 of 4
`
`6/17/09 4:36 PM
`
`

`
`Lingo Media Corp. - Press Releases - Lingo Media Reports Fourth ...
`
`http://www.lingomedia.com/s/PressReleases.asp?printVersion=no...
`
`many of the world's leading multinational corporations to establish and grow their
`operations in China. Mr. Chiu is managing operations and building advertising,
`sponsorship and training sales in the Greater China region.
`
`Anthony Lacavera, Lingo Media Director, founder of Globalive Communications
`Corp. and telecom and new media industry veteran, has been assisting with
`strategic planning for Speak2Me and helping to maximize revenue growth
`throughout all of Speak2Me's product and marketing initiatives.
`
`Ashraf Halim, Lingo Media Director, responsible for Strategic Marketing for
`Orascom Telecom Holdings S.A.E, has experience in market strategy, commercial
`budgeting, pricing, products and services roadmap and research for the mobile
`industry.
`
`Ashesh Shah, Lingo Media Director, an entrepreneur and corporate advisor, has
`been leveraging his expertise in technology and education to explore the
`expansion of Speak2Me into new regions and into mobile applications.
`
`Michael Kraft, President & CEO of the Lingo Media said, "We have restructured Lingo
`Media and focused the business on delivery of Speak2Me, our revolutionary English
`language learning service to the world market. During 2008, we established an
`excellent foundation to position us for the coming year. The Lingo Media team is
`committed to becoming one of the leading names in the education industry, by creating
`the most compelling community online for people to learn and to communicate in
`English; a place that is fun, effective and relevant".
`
`The Company granted 370,000 incentive stock options to members of management of
`the Company and its subsidiaries (collectively, the "Management Options"). In addition,
`Lingo Media granted 80,000 incentive stock options to certain employees of the
`Company and its subsidiaries (collectively, the "Employee Options"). The Company
`also granted 167,250 incentive stock options to various independent directors of the
`Company (collectively, the "Director Options") each under its Stock Option Plan. The
`Management Options, Employee Options and Director Options are exercisable at $1.75
`per share and vest equally over a period of 18 months in 3 month intervals for a period
`of five years excluding 100,000 of the Management Options which vest 50% after 9
`months and 50% after 21 months and are subject to certain milestones being achieved.
`
`The exercise price of $1.75 per share represents a 100% premium over the closing
`price of Lingo Media's common shares on the TSX Venture Exchange on the date of
`grant. All options granted and any common shares issued upon their due exercise will
`be subject to a statutory four-month hold. The granting of options is subject to
`regulatory acceptance and applicable filings.
`Financial Highlights
`
`2 of 4
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`
`

`
`Lingo Media Corp. - Press Releases - Lingo Media Reports Fourth ...
`
`http://www.lingomedia.com/s/PressReleases.asp?printVersion=no...
`
`Fourth quarter revenue from continuing operations was $534,311 compared to
`$617,531 in Q4-07. Net loss from continuing operations in the Q4-08 was $746,568 or
`$0.07 per share compared to $167,802 or $0.02 per share in Q4-07. This includes a
`non-recurring charge of $340,000 for a write-off of an impaired investment.
`
`Year end revenue from continuing operations increased by 10% in 2008 to $969,128
`compared to $879,626 in the previous year of FYE-07. FYE net loss from continuing
`operations was $2,311,474 or $0.22 per share, compared to $632,192 or $0.11 per
`share in FYE-07.
`
`On December 23, 2008, Lingo Media's 70.33% owned subsidiary, A+ Child
`Development (Canada) Ltd. ("A+"), filed a Notice of Intent to make Proposal under the
`Bankruptcy and Insolvency Act. The Company wrote-down the carrying value of its
`70.33% investment in A+, resulting in a charge of $1,571,369 (2007 - $292,848) to
`earnings, included in the write-down was $277,201 in future income tax assets related
`to its A+ subsidiary.
`
`All comparative figures have been adjusted to exclude results from discontinued
`operations. The Company reported a net loss of $3,882,843 or $0.37 per share for the
`FYE-08 as compared to a net loss of $925,040 or $0.16 per share in FYE-07.
`
`The audited annual financial statements for the year ended December 31, 2008 and
`Management Discussion & Analysis are available at www.sedar.com .
`
`About Speak2Me
`Speak2Me (www.speak2me.cn), a wholly-owned subsidiary of Lingo Media, is an
`online English language learning ("ELL") community that incorporates Lingo Media's
`proven pedagogy with fun, interactive lesson modules to address the rapidly growing
`need for spoken English worldwide. Speak2Me's groundbreaking service uses speech
`recognition technology to teach spoken English online through more than 350 targeted
`lessons that engage users in interactive conversations with a virtual teacher. A unique
`social-networking infrastructure that allows students to form study groups and offers
`contests, prizes and other incentives, creates a learning environment that engenders
`co-operation and competition, just as in a conventional classroom. Speak2Me's
`patent-pending Conversational Advertising(tm) platform allows Speak2Me to provide
`its innovative offering to end-users at no cost. In addition, Speak2Me offers premium
`content development services and custom training modules to support businesses and
`institutions that require English language training for their personnel. For more
`information
`about Speak2Me
`and
`its
`business
`offerings,
`please
`visit
`www.speak2me.com.
`
`About Lingo Media
`
`(TSX-V: LM; OTC BB: LMDCF)
`
`Lingo Media
`
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`Lingo Media Corp. - Press Releases - Lingo Media Reports Fourth ...
`
`http://www.lingomedia.com/s/PressReleases.asp?printVersion=no...
`
`(www.lingomedia.com) is a diversified online and print-based education products and
`services corporation focused on English Language Learning (ELL) on an international
`scale through its Lingo Learning Inc. subsidiary, a print-based publisher of ELL
`programs in China, and Speak2Me, an online ELL community. Lingo Media has formed
`successful relationships with key government and industry organizations, establishing
`a presence in China's education market of 250 million students. Since 2001, the
`Company has published more than 278 million units in China from its library of 340
`program titles, and 350 online speaking lessons and 250 eZines. Lingo Media
`continues to expand its ELL offering and extend its reach on a global scale.
`
`For further information, contact:
`
`Lingo Media
`Michael Kraft, President & CEO
`151 Bloor Street West, Suite 703
`Toronto, Ontario
`Canada
`M5S 1S4
`
`Tel: 416 927 7000 ext. 23
`Toll Free Tel: 866 927 7011 ext. 23
`Fax: 416 927 1222
`Email: investor@lingomedia.com To
`www.speak2me.cn
`
`learn more, visit www.lingomedia.com or
`
`Portions of this press release may include "forward-looking statements" within the meaning of
`securities laws. Forward-looking statements contained in this press release are made pursuant to the
`safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are
`based on management's current expectations and involve certain risks and uncertainties. Actual
`results may vary materially from management's expectations and projections and thus readers should
`not place undue reliance on forward-looking statements. Certain factors that can affect the Company's
`ability to achieve projected results are described in the Company's filings with the Canadian and
`United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.
`
`THE TSX VENTURE EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY
`FOR THE ADEQUACY OR ACCURACY OF THIS PRESS RELEASE.
`
`
`
`Copyright © 2009 by Lingo Media Corp. All rights reserved worldwide.
`For more information, send questions and comments to info@lingomedia.com
`This page was created on Wed Jun 17, 2009 at 1:33:16 PM Eastern Time.
`
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`Speak2Me
`
`http://www.english.speak2me.com/advertising/
`
`Hello. Click play to join the conversation
`
`Welcome to Speak2Me
`Conversational Advertising.
`Speak2Me™ Conversational Advertising™ is a groundbreaking
`service that embeds advertising customized around your brand
`into online English language lesson modules. Your target audience
`gets the educational content and social interaction they want,
`while you benefit from a highly-targeted brand affinity
`opportunity.
`
`Target
`Target 18-35
`demographic in China’s
`rapidly growing English
`Language Learning (ELL)
`market
`
`Engage
`Engage consumers in
`dialogue about your
`product or service
`
`Analyze
`Analyze performance
`trends and demographics
`to evolve your campaign
`
`Join
`Join www.speak2me.cn,
`the only free online ELL
`community for practicing
`spoken English
`
`Customize
`Customize content
`modules built around
`your brand
`
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`Speak2Me
`
`http://www.english.speak2me.com/advertising/
`
`Buzz!
`
`"There is no doubting the impact of Speak2Me’s Conversational Advertising in delivering a
`true brand immersion experience. We recently completed a rigorous test to understand the
`impact Conversational Advertising has on future planned purchase intent. We found that
`consumers who went though a branded Conversational Advertising experience had
`significantly increased purchase intent for that brand than a random sample of consumers."
`Shane Skillen,
`CEO, Hotspex.
`Hotspex is a market research company that services global Fortune 100 companies. Hotspex engages
`consumers and clients to uncover the emotional and rational drivers of behavior and by delivering business
`insights that empower the world's leading companies to develop winning brands, strategies and innovations.
`
`Get the conversation started
`Download our Media Kit for more information on how to get
`started.
`
`North America
` (+1) 416 927 7000 x21
` advertise@speak2me.com
`
`China
` (+86 10) 5900 0152
` steven@speak2me.com
`
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`Local company has Olympic-sized ideas
`
`Page 1 of 2
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`Local company has Olympic-sized
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`Lingo Media's technology speaks to Chinese government
`
`BY IZABELA JAROSZYNSKI
`JULY 21, 2008 12:11 PM
`
`Michael Kraft has his sights set high.
`As president and CEO of Lingo Media - a Toronto-
`based company that provides print and online
`education products - Kraft is at the helm of a
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`placement to a new level.
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`He calls it online embedded conversational
`advertising.
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