BULKY DOCUMENTS
`(Exceeds 10 0 pages)
`
`Proceeding/Serial No: 91 1 84978
`
`Filed: 1[21[2011
`
`Title: TRIAL DECLARATION OF GISELLE C. W00
`
`Part
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`9
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`of
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`12
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`91184978
`
`

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`QUERY - ZYRTEC
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`DATABASE(S) - USNEWS
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`...companies to make certain products over-the-counter appears to be growing, and two popular prescription al-
`lergy medications — Allegra and Zyrtec — will probably be the test cases if the FDA decides to go forward. FDA
`Commissioner Mark McClellan confirmed that the
`
`8906. THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Agencies Selected In 3 Pfizer Accounts
`New York Times (NY) Author: Jane L. Levere;
`Word Count: 218
`8/1/03 NYT C2 2003 WLNR 4636306
`
`...Red Cell in New York, part of the Red Cell unit of the WPP Group, has been named to handle Zyrtec, an al-
`lergy medicine. Pfizer began a review for a new agency to handle consumer advertising on the account of Cele-
`brex
`
`8907. Healthcare savvy: Dangerous interactions. When alcohol and drugs don't mix.
`Consumer Reports Author: N/A;
`Word Count: 1082
`8/ 1/03 CONSUMERAB 6 2003 WLNR 309855
`
`...may react with even a little alcohol. DRUGS ANTIHISTAMINES (FOR ALLERGY, INSOMNIA, MOTION
`SICKNESS) Brompheniramine (Dimetapp Allergy Liqui-Gels), cetrizine (Zyrtec), chlorpheniramine (Chlor-
`Trimeton), clemastine (Tavist), dimenhydrinate (Dramamine), diphenhydramine (Benadryl, Sominex).
`INTERACTIONS Increased adverse effects. EFFECTS Dizziness, drowsiness DRUGS ANTIANGINA DRUGS
`
`8908. New pain rising in heartburn drug costs Insured Prilosec users to pay more over the counter
`CHICAGO TRIBUNE
`Word Count: 1050
`7/31/03 CHICAGOTR 1 2003 WLNR 15327235
`
`...When the popular allergy drug Claritin began selling over-the-counter last December, rival brand-name drugs
`such as Clarinex, Zyrtec and Allegra became more expensive in insurers‘ lists of medications. In January, Aetna
`Inc. began to require health plan members
`
`...DRUG ADMINISTRATION GERD HEWITT ASSOCIATES HUMANA HUMANA INC
`NORTHWESTERN UNIVERSITY TAKEDA CHEMICAL INDUSTRIES TAP TAP PHARMACEUTICAL
`PRODUCTS INC US TAP ZYRTEC HEWITT ASSOCIATES INC TAKEDA PHARMACEUTICAL CO LTD
`VYSIS INC HUMANA INC ABBOTT LABORATORIES ASTRAZENECA PLC TAP PHARMACEUTICAL
`PRODUCTS INC AETNA
`
`
`8909. WEB SITE RATES REGION AS GOOD FOR THOSE WHO HAVE ASTHMA / BUT SOME DOCTORS
`
`SUFFERERS DISAGlgE_E
`Press of Atlantic City, The Author: By ANDREW JOHNSON Staff Writer, (609) 978-2012;
`770
`7/31/03 PRESSATLC C1 2003 WLNR 13672660
`
`Word Count:
`
`...she has suffered from allergies and asthma all her life. She said that if she becomes immune to the current
`Zyrtec medicine she is now taking - which has eventually happened with all the other medicines she has taken in
`the past
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`McNeil 004626
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`QUERY - ZYRTEC
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`DATABASE(S) - USNEWS
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`8910. Itchy rash likely to be diagnosed as hives KID CARE
`Star-Ledger, The (Newark, NJ)
`Word Count: 546
`7/29/03 STLGRN 38 12003 WLNR 15600833
`
`...works very quickly. Diphenhydramine, like other antihistamines, may cause drowsiness and only lasts four
`hours. Other long-acting anthistamines like Zyrtec or Claritin may be used in cases where the symptoms last
`longer, and have the advantage of being less sedating
`
`...lHE30 Respiratory I)rugs IRE83 Pharmaceuticals & Biotechnology lPHl3 Respiratory & Pulmonary lRE29
`CLARITIN DIPHENHYDRAMINE NEWARK BETH ISRAEL MEDICAL CENTER ZYRTEC Ave. Kendall
`
`Sprott KID CARE Prevention Write
`
`891 1. Accounts in review. (New Business).
`ADWEEK Author: N/A;
`Word Count: 589
`7/28/03 ADWEEK 15 2003 WLNR 17292050
`
`$50 m+ Beekman Associates New York
`...Pfizer
`$50 m+ Beekman Associates New York
`brand) Pfizer
`brand) Brown & Williamson
`$50 m ADvice & ADvisors Tobacco Corp.
`York Louisville, Ky. (media only) Pemrzoil Motor Oil
`$45 In
`
`New York (Zoloft
`New York (Zyrtec
`New
`
`New
`Deutsch New York
`Pfizer
`New York (Bextra brand)
`...New York
`New York (Zyrtec brand) Brown &
`York (Zo1ofi brand) Pfizer
`Deutsch New York
`Williamson
`Media'Com Tobacco Corp.
`New York Louisville, Ky. (media only) Pennzoil Motor
`Oil
`GSD&M Quaker State Motor
`
`Publicis
`...brand)
`Berlin Cameron/Red Cell New York
`brand)
`TBWA\C hiat\Day
`& Williamson
`Incumbent Tobacco Corp.
`
`all New York Pfizer
`The Kaplan Thaler Group
`Merkley Newman Harty & Partners (Zyrtec
`The Kaplan Thaler Group
`all New York Brown
`Media First International Louisville
`
`8912. FDA says drug giant misleading consumers
`DRUG WEEK Author: N/A;
`Word Count: 266
`7/25/03 DRUGWEEK (No Page) 2003 WLNR 584701
`
`...campaign urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills
`like Allegra and Zyrtec. Flonase maker GlaxoSmithK1ine began the ads shortly after insurance companies raised
`prices for the pills this spring. But the U.S
`
`8
`
`3. Publicis lands work on Celebrex. (Newswireg.
`ADWEEK Author: N/A;
`Word Count: 102
`7/21/03 ADWEEK 7 2003 WLNR 17255865
`
`...agency on the $80 million account is expected this week, along with decisions in the reviews for Bextra, Zoloft
`and Zyrtec. Each is a $50-75 million account. 85 Advertising, marketing and public relations Business, general
`Advertising Agencies Contracts & orders let
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`McNeil 004627
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`QUERY - ZYRTEC
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`DATABASE(S) - USNEWS
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`8914. New Business.
`
`Word Count: 624
`ADWEEK Author: N/A;
`7/21/03 ADWEEK 13 2003 WLNR 17255975
`
`$50 m + Beekman Associates New York
`...Pfizer
`$50 m + Beekman Associates New York
`brand) Pfizer
`brand) Brown & Williamson
`$50 m ADvice & ADvisors Tobacco Corp.
`York Louisville, Ky. (media only) Pennzoil Motor Oil
`$45 m
`
`New York (Zoloft
`New York (Zyrtec
`New
`
`New
`Deutsch New York
`...York Englewood Cliffs, N.J. (creative only) Pfizer
`New York (Zyrtec brand) Brown &
`York (Zoloft brand) Pfizer
`Deutsch New York
`Williamson
`MediaCom Tobacco Corp.
`New York Louisville, Ky. (media only) Pennzoil Motor
`Oil
`GSD&M Quaker State Motor
`
`...Partners Publicis
`Berlin Cameron/Red Cell
`brand)
`Partners
`Group
`Corp.
`
`all New York Pfizer
`The Kaplan Thaler Group
`July New York
`Merkley Newman Harty & (Zyrtec
`TBWA\Chiat\Day
`The Kaplan Thaler
`all New York Brown & Williamson
`Incumbent
`July Tobacco
`Media First
`
`8915. Questionable ads draw fire from FDA. (Rx/Govemment).
`Chain Drug Review Author: N/A;
`Word Count: 609
`7/21/03 CHAINDREV 20 2003 WLNR 17293936
`
`...the promotions suggest that the prescription nasal allergy spray can be substituted for such allergy medicines as
`Allegra, Clarinex or Zyrtec, adding that the GSK drug is not approved for as many allergy symptoms as the other
`three prescriptions. All.egra, Clarinex and Zyrtec are oral antihistamines approved for a number of symptoms,
`including itchy eyes; Flonase, a corticosteroid, is cleared only for nasal
`
`8916. OTC ANTIHISTAMINES FORCING Rx VERSIONS OFF FORMULARY LISTS
`
`Word Count: 296
`Drug Industry Daily Author: N/A;
`7/21/03 DRUGINDUDLY (No Page) 2003 WLNR 16851091
`
`...percent in fall 2002; 92 percent reported Aventis' Allegra (fexofenadine HCl) down from 93 percent; and 50
`percent reported Pfizer's Zyrtec (cetirizine HCl) down from 62 percent. As predicted, sales of Claritin have
`dropped dramatically this year. Schering-Plough reported that
`
`8917. FDA says drug giant misleading consumers
`DRUG WEEK Author: N/A;
`Word Count: 265
`7/18/03 DRUGWEEK. (No Page) 2003 WLNR 544648
`
`...campaign urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills
`like Allegra and Zyrtec. GlaxoSmithKline began the ads shortly after insurance companies raised prices for the
`pills in spring 2003. But the FDA says
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`McNeil 004628
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`

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`QUERY - ZYRTEC
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`DATABASE(S) - USNEWS
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`8918. Oregon Women Lose Round over Insurance Coverage of Contraceptives
`Seattle Times, The (KRT) Author: Kyung M. Song;
`Word Count: 617
`7/ 18/03 STLTI (No Page) 2003 WLNR 12452868
`
`...offer unequal benefits for different drugs. For instance, some health plans have stopped paying for prescription
`allergy drugs Allegra a.nd Zyrtec after the competing antihistamine drug Claritin began selling over the counter
`last year. To see more of The Seattle Times
`
`8919. Women lose round over contraceptive coverage Court says insurers not responsible
`Seattle Times (WA) Author: Kyung M. Song; Seattle Times staff reporter;
`Word Count: 631
`7/18/03 STLTI B2 2003 WLNR 2419364
`
`...offer unequal benefits for different drugs. For instance, some health plans have stopped paying for prescrip-
`tion allergy drugs Allegra and Zyrtec after the competing antihistamine drug Claritin began selling over the
`counter last year. Kyung Song: 206-464-2423 or ksong
`
`8920. Accounts in review.
`
`Word Count: 716
`ADWEEK Author: N/A;
`7/14/03 ADWEEK 16 2003 WLNR 17274546
`
`$50 m+ Beekman Associates New York
`...Pfizer
`$50 In Beekman Associates New York
`brand) Pfizer
`York (Zyrtec brand) Brown & Williamson
`$50 m ADvice & ADvisors Tobacco
`Corp.
`New York Louisville, Ky. (media only) Pennzoil Motor Oil
`
`New York (Zolofi
`New
`
`$45 In
`
`...York Englewood Cliffs, NJ. (creative only) Pfizer
`New York (Zoloft brand) Pfizer
`Deutsch New York
`brand) Brown & Williamson
`MediaCom Tobacco Corp.
`Ky. (media only) Pennzoil Motor Oil
`GSD&M Quaker State Motor
`
`Deutsch New York
`New York (Zyrtec
`New York Louisville,
`
`Publicis
`
`...brand)
`York Pfizer
`Partners (Zyrtec brand)
`Group
`Corp.
`
`The Kaplan Thaler Group
`Berlin Cameron/Red Cell New York
`TBWA\Chiat\Day
`all New York Brown & Williamson
`Media First International Louisville
`
`all New
`Merkley Newman Harty &
`The Kaplan Thaler
`Incumbent Tobacco
`
`
`M ALLERGIC REACTION SOME ALLERGY SUFFERERS MAY SUI-"FER MORE NOW THAT CLARITIN
`AND OTHER ANTIHISTAMINES ARE AVAILABLE OVER THE COUNTER.
`
`St. Paul Pioneer Press (MN) Author: CHERYL POWELL, Knight Ridder News Service;
`7/ 14/03 STPLPP D3 2003 WLNR 14687744
`
`Word Count: 900
`
`...to combat their itching and sneezing. Even those stuffy-nosed folks who rely on similar prescription drugs, such
`as Allegra, Zyrtec and Clarinex, might be surprised to discover their insurer is forcing them to pay more. The
`cost-shifting to consumers might become even more dramatic if the FDA goes forward with a proposal to force
`Allegra and Zyrtec over-the-counter. In the meantime, some insurers are making people jump through new hoops
`to get their prescriptions: They
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`McNeil 004629
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`QUERY - ZYRTEC
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`DATABASE(S) - USNEWS
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`...requires allergy sufferers to get pre-certification (or special permission) before getting a prescription, nonsedat-
`ing antihistamine. Before Aetna will approve Zyrtec, Allegra or Clarinex, members need to show they have
`worked with a doctor and tried other options, spokeswoman Karen Michlewicz
`
`8922. Schering-Plough Is Hurt by Plummeting Pill Costs
`New York Times (NY) Author: GARDINER HARRIS;
`7/8/03 NYT C1 2003 WLNR 5674295
`
`Word Count: 1380
`
`...In the wake of Claritin's conversion to over-the-counter status, insurers have been increasing patients’ copay-
`ments for Allegra and Zyrtec from Pfizer, hoping to nudge doctors and patients to use Claritin. In all, the market
`for nonsedating prescription antihistamines has shrunk 26 percent since last year, according to I.M.S. Health, a
`health care infonnation company. Zyrtec's sales have grown somewhat while A11egra's have remained flat. Scher-
`ing-Plough's problems: are not confined to Claritin. Sales of Nasonex
`
`
`8923. AH—CHOO I ALLERGY SUFFERERS FIND RELIEF WITH DOCTOR VISITS DRUGS
`
`Word Count: 1628
`Birmingham Post-Herald Author: N/A;
`7/4/03 BSX-BIRMPH 1 2003 WLNR 13933094
`
`they said. Newer products such as Claritin (or
`...But over-the-counter medicine may produce drowsiness,
`generic Loratidine), Allegra and Zyrtec don't have the same side effects, doctors said.
`"The advantage of those
`is that they don't make you drowsy like
`
`...isn't working or you feel you need something stronger, you're probably going to have to seek a prescrip-
`tion." Allegra and Zyrtec require prescriptions.
`Chung also said some physicians have recommended a new
`drug, Singulair, which is available by prescription and comes
`
`8924. Doctors’ scribble banned
`Daytona News-Journal Author: ANNE GEGGIS — STAFF WRITER;
`7/1/03 DAYTONANEWSJ 01C 2003 WLNR 16093736
`
`Word Count: 578
`
`...Doctors' scribble banned ANNE GEGGIS — STAFF WRITER Prescription drugs Zyrtec and Zyprexia have
`four letters in common and could look identical in a scribble of handwriting. But their effect on the human body
`couldn't be more different. Zyrtec is an antihistamine. Zyprexia is an antipsychotic. A law that takes effect today
`aims to make the difference clear by
`
`
`8 -5. ASK THE DOCTOR‘ Leaves ofthree let it be
`
`Patriot Ledger, The; Quincy, Mass. Author: Dr. Jim Mitterando;
`7/ 1/03 PAT-LED 19 2003 WLNR 13579867
`
`Word Count: 732
`
`...water containing Bu1row's solution, then apply to the blisters. Benadryl pills and other antihistamines such as
`Tavist, Allegra, Claritin and Zyrtec can reduce the itchiness, but do not shorten duration. The mainstay of treat-
`ment is a steroid cream such as hydrocortisone
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`McNeil 004630
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`

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`QUERY - ZYRTEC
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`DATABASE(S) - USNEWS
`
`8926. Special Report; When good drugs do bad things (Medicine meant to prevent or treat one disease may worsen or
`even cause another. Here's how to protect yourself.)
`Consumer Reports Author: N/A;
`Word Count: 3495
`7/1/03 CONSUMERAB 8 2003 WLNR 309787
`
`Heart failure rosiglitazone
`...Pioglitazone (Actos),
`insulin). ANTHISTAMINE
`Worsened symptoms
`prostate Cetirizine (Zyrtec),
`enlargement. chlorpheniramine
`Trimeton), clemastine(Tavist), diphenhydramine (BenadrylAl-
`lergy), loratadine (Claritin). ANTIHYPERTENSIVES
`Kidney disease
`blockers,
`(methyldopa).
`(calcium
`
`(especially combined (Avandia).
`None.
`(FOR ALLERGY)
`Glaucoma. (Chlor-
`
`with
`of benign
`
`Incontinence Alpha-
`
`8927. New Business.
`
`Word Count: 717
`ADWEEK Author: N/A;
`6/30/03 ADWEEK 16 2003 WLNR 17236533
`
`$50 m+ None New
`New York Louisville, Ky. Pfizer
`...Tobacco Corp.
`$50 m+ None New York (Zyrtec brand) Pennzoil Motor Oil
`York (Zoloft brand) Pfizer
`$45 In Roth Associates Quaker State Motor Oil
`New York Houston (media buying only) American
`Heart
`
`New
`Deutsch New York
`New York Louisville, Ky. Pfizer
`...Tobacco Corp.
`New York (Zyrtec brand) Pennzoil
`York (Zoloft brand) Pfizer
`Deutsch New York
`Motor Oil
`GSD&;M Quaker State Motor Oil Austin, Texas Houston (media buying only) American
`Heart
`New assignment
`
`all New
`Publicis
`Merkley Newman Harty & Partners
`...brand)
`The Kaplan Thaler Group (Zyrtec
`Berlin Cameron/Red Cell New York
`York Pfizer
`TBWA\Chiat\Day
`all New
`Merkley Newman Harty & Partners
`brand)
`York Pennzoil Motor Oil
`Optimedia Quaker State Motor Oil OMD
`
`8928. Researchers get $1.6 million NIH grant to address similar—sounding drug names
`DRUG WEEK Author: N/A;
`Word Count: 789
`6/27/03 DRUGWEEK (No Page) 2003 WLNR 583548
`
`...commonly prescribed drugs in the pharmaceutical arsenal suggests the extent of the problem: Vioxx/Videx,
`Clinoril/Clozaril, Serzone/Seroquel, Zantac/Zyrtec, Toradol/Torecane, Zoloft/Zocor, Clonidine /Klonopin, Cele-
`brex/Celexa. Paul Luce, professor and chair in the department of psychology in the
`
`8929. FDA CRACKS DOWN ON PHARMA ADVERTISING
`
`Word Count: 1066
`Washington Drug Letter Author: N/A;
`6/27/03 WASHDRUG (No Page) 2003 WLNR 16850448
`
`...to the company. In the ads, GSK says that while many healthcare plans are raising co-payment costs for
`Clarinex, Zyrtec and Allegra, coverage remains the same for Flonase. Full-page print ads appeared in major
`newspapers, including USAToday and The
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`McNeil 004631
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`

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`QUERY - ZYRTEC
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`DATABASE(S) - USNEWS
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`...BIOLOGICS EVALUATION AND RESEARCH CBER CDER CLARINEX CRACKS DRUG
`EVALUATION AND RESEARCH FDA FLONASE GENPHARM GSK JOHNSON JOHNSON PROCRIT
`ZADITOR ZYRTEC FORD DEALERS ALLIANCE JOHNSON AND JOHNSON JOHNSON AND JOHNSON
`SA CORDIS CORP JOHNSON AND JOHNSON MSD EUROPE CODMAN AND SHURTLEFF
`
`8
`
`0. DAILY BRIEFING
`
`Atlanta Journal and Constitution (GA) Author: From staff and news services;
`6/26/03 ATLNTAJC E2 2003 WLNR 6205781
`
`Word Count: 2460
`
`...campaign urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills
`like Allegra and Zyrtec. Flonase maker GlaxoSmithKline began the ads shortly after insurance companies raised
`prices for the pills. But the Food and Drug
`
`8931. DRUG FIRM ORDERED TO HALT FLONASE ADS
`
`Akron Beacon Journal (Ohio) (KRT) Author: N/A;
`6/25/03 AKRONBJ D2 2003 WLNR 14404377
`
`Word Count: 139
`
`...campaign urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills
`like Allegra and Zyrtec. Flonase maker GlaxoSmithKline began the ads shortly after insurance companies raised
`prices for the pills this spring. But the Food
`
`8932. U.S. ORDERS ADS PULLED
`
`Word Count: 122
`Cincinnati Post (OH) Author: N/A;
`6/25/03 CINPOST C7’ 2003 WLNR 1887417
`
`...allergy sufferers to ask their doctor about Flonase, a nasal spray it makes, instead of antihistamine pills like
`Allegra and Zyrtec. The drug giant's ads touted Flonase as a cost-effective alternative, shortly after insurance
`companies raised prices for the competing
`
`8933. CINCINNATI [
`CINCINNATI POST (OH) Author: N/A;
`6/25/03 CINPOST 70 2003 WLNR 6814134
`
`Word Count: 841
`
`...allergy sufferers to ask their doctor about Flonase, a nasal spray it makes, instead of antihistamine pills like
`Allegra and Zyrtec. The drug giant's ads touted Flonase as a cost-effective alternative, shortly after insurance
`companies raised prices for the competing
`
`8
`
`4. Consumer memo
`
`Word Count: 1020
`Kansas City Star (MO) Author: N/A;
`6/25/03 KCSTAR C3 2003 WLNR 14588597
`
`...campaign urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills
`like Allegra and Zyrtec. Flonase maker GlaxoSmithKline began the ads shortly after insurance companies raised
`prices for the pills this spring. But the Food
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`
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`McNeil 004632
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`

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`QUERY - ZYRTEC
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`DATABASE(S) - USNEWS
`
`8935. Allergan ls Warned on Botox Ads The FDA demands that the company pull promotions touting unapproved uses.
`Los Angeles Times
`Word Count: 719
`6/25/03 LATIMES 1 12003 WLNR 15155508
`
`...urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills such as
`Allegra and Zyrtec. The FDA said the ads falsely imply that Flonase is fully interchangeable with the other drugs
`—- when in fact, it
`
`8
`
`6. Glaxo told to end Flonase ads In ordering the halt, the FDA said the claims the firm was making about its nasal
`spray went too far.
`Philadelphia Inquirer (PA) Author: ASSOCIATED PRESS;
`6/25/03 PHILA~INQ C03 2003 WLNR 14756273
`
`Word Count: 413
`
`...urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills such as
`Allegra and Zyrtec. Flonase—maker GlaxoSmithK1ine began the ads shortly after insurance companies raised co-
`payments for the pills this spring. The British
`
`8j7. MORNING BRIEFING
`St. Louis Post-Dispatch (MO) Author: Compiled From Associated Press, Bloomberg News And Knight-Ridder
`Reports.;
`Word Count: 1112
`6/25/03 STLSPD C2 2003 WLNR 1828992
`
`...campaign urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills
`like Allegra and Zyrtec. GlaxoSmithK1ine began the ads shortly after insurance companies raised prices for the
`pills this spring. But the Food and Drug
`
`8
`
`8. MORNING BRIEFINQ
`St. Louis Post-Dispatch (MO) Author: Compiled From Associated Press, Bloomberg News And Knight-Ridder
`Reports.;
`Word Count: 1095
`6/25/03 STLSPD C2 2003 WLNR 16139544
`
`...campaign urged allergy sufferers to ask their doctor about Flonase, a nasal spray, instead of antihistamine pills
`like Allegra and Zyrtec. GlaxoSmithK1ine began the ads shortly after insurance companies raised prices for the
`pills this spring. But the Food and Drug
`
`8
`
`9. Wet weather hits allergy sufferers
`Valley News Dispatch (Tarentum, PA) Author: Ian Blyth;
`6/24/03 VALLEYNEWS (No Page) 2003 WLNR 13983976
`
`Word Count: 1366
`
`...effects and sells for about a dollar a pill, Murphey said. Other popular prescription aids are Clarinex, Allegra-D
`and Zyrtec. Some tout injections Dr. Richard Green, chief of allergy at Shady Side Hospital, suggests allergy
`injections as a potentially more
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`McNeil 004633
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`

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`QUERY - ZYRTEC
`
`DATABASE(S) - USNEWS
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`8940. 7 New York shops pitching to 20-person Pfizer panel. (Hotlines).
`ADWEEK Author: N/A;
`Word Count: 132
`6/23/03 ADWEEK 6 2003 WLNR 17226133
`
`...held before a panel of about 20 people, sources said. Seven New York shops are competing: The Kaplan Thaler
`Group (Zyrtec, Zoloft); Berlin Cameron/Red Cell (Zyrtec, Bextra); Merkley Newman Harty & Partners (Zyrtec,
`Zoloft); Publicis (Zoloft, Bextra) ; Arnold (Zoloft, Bextra); McCann-Erickson (Bextra); and TBWA\ Chiat\Day
`(Zyrtec, Bextra). Med:ia duties, now at Aegis‘ Carat, are unaffected. Sources said each brand's budget is $50-75
`million. Decisions are
`
`8941. Accounts in Review. (New Business).
`ADWEEK Author: N/A;
`Word Count: 548
`6/23/03 ADWEEK 18 2003 WLNR 17226374
`
`...Tobacco Corp.
`York (Zoloft brand) Pfizer
`brand) CLIENT/BRAND
`Partners Milford, Corrn.
`
`New York Louisville, Ky. Pfizer
`$50 In None New York (Zyrtec
`INCUMBENT Subway Restaurants
`New York (creative only) Andrew Jergens Co.
`
`$50 m + None New
`
`Euro RSCG MVBMS
`Bozell
`
`...Tobacco Corp.
`York
`York
`taurants
`only)
`
`Deutsch New
`New York Louisville, Ky. Pfizer
`Deutsch New
`New York (Zoloft brand) Pfizer
`CONTENDERS Subway Res-
`New York (Zyrtec brand) CLIENT/BRAND
`Deutsch, New York Milford, Conn.
`Goodby, Silverstein & Partners, (creative
`San Francisco
`Fallon, Minneapolis
`
`...brand)
`New York Pfizer
`Group (Zyrtec brand)
`TBWA\Chiat\Day
`DATE Subway Restaurants
`
`Merkley Newman Harty & Partners
`Berlin Cameron/Red Cell New York
`Merkley Newman Harty & Partners
`all New York CLIENT/BRAND
`July Milford, Conn
`
`Publicis
`
`all
`
`The Kaplan Thaler
`
`DECISION
`
`8942. Variety of treatments available for allergy sufferers
`COLUMBIAN (VANCOUVER, WA) Author: VOGT, TOM;
`6/23/03 COLUMBIAWA 1 2003 WLNR 6623303
`
`Word Count: 511
`
`...Anthony Montanaro, medical professor at Oregon Health & Science University in Portland. " Patients could ask
`their primary-care provider about Allegra, Zyrtec, nasal cortisone sprays or eyedrops." This is the peak season
`for those prescription allergy medications, and the over—the-counter
`
`
`8943. GSK FLONASE ADVERTISING MISLEADING FDA SAYS
`
`Word Count: 247
`Drug Industry Daily Author: N/A;
`6/23/03 DRUGINDUDLY (No Page) 2003 WLNR 16850948
`
`...waming letter released yesterday. In the ads, GSK says that while many healthcare plans are raising copayment
`costs for Clarinex, Zyrtec and Allegra, coverage remains the same for F lonase. Full-page print ads appeared in
`major newspapers, including USAToday and The
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`McNeil 004634
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`

`
`QUERY - ZYRTEC
`
`DATABASE(S) - USNEWS
`
`lPH83 Medical Errors & Negligence 1ME8l Advertising Campaigns IAD39 Advertising & Public Relations
`lAD83 CLARINEX FDA FLONASE GLAXOSMITHKLINE ZYRTEC FORD DEALERS ALLIANCE
`
`GLAXOSMITHKLINE GLAXOSMITHKLINE (MOROCCO) GLAXOSMITHKLINE PLC ADR
`GLAXOSMITHKLINE PLC GLAXOSMITHKLINE (FRANCE) Allegra Full GSK GSK FLONASE
`ADVERTISING USA.Today
`
`8944. New allergy pill could ease runny nose and congestion
`Philadelphia Inquirer (PA) Author: Mitchell Hecht KNIGHT RIDDER NEWS SERVICE;
`829
`
`Word Count:
`
`6/23/03 PHILA-INQ D07 2003 WLNR 14754475
`
`...a new allergy pill called Singulair. Is there any advantage to taking it over other allergy medications like Clari-
`tin, Tavist, Zyrtec or Allegra? If you're already taking an allergy pill daily and doing well, I don't think there's a
`need to
`
`lUP05 Healthcare Practice Specialties IHE49 Allergy 1AL79 Respiratory & Pulmonary 1RE29 AQ
`CLARITIN FDA FLONASE NASACORT NASONEX TAVIST ZYRTEC Constant H," Box Mitchell Hecht
`Reaching Send Singulair Surgery
`
`8945. Allergy sufferers feeling effects of rainy season
`Pittsburgh Tribune Review Author: Marjorie Wertz;
`6/23/03 BSX—TRBREV (No Page) 2003 WLNR 13981535
`
`Word Count: 1122
`
`"There are a number of prescription steroid nose sprays, in-
`...Decongestant eye drops can be used more often.
`cluding Allegra and Zyrtec, that are very safe and very effective, while anti-inflammatory medications such as
`corticosteroids are used to treat the itchy
`
`8946. Schaeffer accolades not just limited to greater Valley area. (Best Companies in the Valley-—A Special Report).
`San Fernando Valley Business Journal Author: Fox, Jacqueline;
`Word Count: 511
`6/23/03 SFVALBUS 20 2003 WLNR 17254218
`
`...when he took on the Food and Drug Administration with a petition to make the allergy medications Claritin,
`Allegra and Zyrtec available over the counter -— a move, which has been approved by the FDA, that be calculated
`would save WellPoint roughly
`
`8947. Pfizer balances room to grow, and to cut costs
`Houston Chronicle Author: GARDINER HARRIS;
`6/22/03 HSTNCHRON 3 2003 WLNR 16366205
`
`Word Count: 1305
`
`...in sales, will expire. And in 2007, patents on Norvasc, a blood-pressure pill with $4 billion in sales, and Zyrtec,
`an antihistamine with more than $1 billion in sales, run out. The mother—of-all patent expirations, Lipitor's, could
`hit
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
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`McNeil 004635
`
`

`
`QUERY - ZYRTEC
`
`DATABASE(S) - USNEWS
`
`8948. A WOMAN WHO KNOWS THE NOSE AUTHOR GABRIELLE GLASER LOOKS AT HOW CHRONIC
`SINUS MALADIES CAN KEEP ONE FROM STOPPING TO SMELL THE ROSES
`
`San Francisco Chronicle (CA) Author: Sam McManis, Chronicle Deputy Living Editor;
`1051
`6/22/03 SFCHR E6 2003 WLNR 8309092
`
`Word Count:
`
`...Editor Allergy remedies stand like sentinels on Gabrielle Glaser's desk in Portland, Ore. Sudafed. Tavis-
`D. Zyrtec. Claritin. She says she has all of these weapons of mass decongestion handy in a seasonal battle with
`her recalcitrant
`
`8949. Market Place; A Drug Giant Thinks It Can Grow Still Bigger
`New York Times (NY) Author: GARDINER HARRIS;
`6/19/03 NYT C1 2003 WLNR 4628484
`
`Word Count: 1381
`
`...in sales, will expire. And in 2007, patents on Norvasc, a blood-pressure pill with $4 billion annual revenue, and
`Zyrtec, an antihistamine with more than $1 billion in sales, run out. The mother of all patent expirations, on the
`patent
`
`8950. Pfizer sees Strong Prospects Based on Rapid Integration of Pharmacia and Expanded Product and R&D Opportu-
`nities
`
`PRIMEZONE Author: N/A;
`6/18/03 PRIMEZONE 00:00:00
`
`Word Count: 4797
`
`...licensed Macugen from Eyetech Pharmaceuticals, Inc. Macugen is in phase III trials for the treatment of age-
`related macular degeneration. Zyrtec leads Pfizer's respiratory portfolio, with revenues up 13 percent to $1.1 bil-
`lion in 2002. A new member of Pfizer's
`
`fill PAYING THE PRICE. FOR ALLERGY RELIEF WITH CLARITIN NOW SOLD OVER THE COUNTER,
`PEOPLE ARE SWITCHING TO PRESCRIPTION DRUGS --- IF THEIR INSURER WILL LET THEM ---
`BUT THOSE DRUGS MAY BE NEXT
`
`Columbus Ledger-Enquirer (GA) (KRT) Author: Associated Press;
`6/17/03 LEDGERENQ D1 2003 WLNR 14494008
`
`Word Count: 1172
`
`...to combat their itching and sneezing. Even those stuffy-nosed folks who rely on similar prescription drugs such
`as Allegra, Zyrtec and Clarinex might be surprised to discover that their insurer is forcing them to pay more. The
`cost-shifting to consumers might become even more dramatic if the FDA goes forward with a proposal to force
`Allegra and Zyrtec over-the-counter. In the meantime, some insurers are making people jump through new hoops
`to get their prescription; they
`
`...requires allergy sufferers to get pre-certification (or special permission) before getting a prescription, nonsedat-
`ing antihistamine. Befiore Aetna will approve Zyrtec, Allegra or Clarinex, members need to show that they have
`worked with a doctor and tried other options, spokeswoman Karen
`
`...ALLEGRA AMERICAN COLLEGE OF ALLERGY ANTHEM ASTHMA CLEVELAND CLINIC
`FOUNDATION DRUGS FDA FOOD AND DRUG ADMINISTRATION SUMMACARE SUMMACARE
`
`HEALTH PLAN ZYR.TEC AETNA INC Clarinex Claritin Consumers Dankoff David Lang Immunology Jody
`Yoxthimer Kaiser Perrnanente Karen Michlewicz Lang Losing Michael Waickman Roadblocks
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`
`
`McNeil 004636
`
`

`
`QUERY - ZYRTEC
`
`DATABASE(S) - USNEWS
`
`8
`
`2. Accounts in review.
`
`Word Count: 351
`ADWEEK Author: N/A;
`6/16/03 ADWEEK 16 2003 WLNR 17197839
`
`$50 m+ None
`...Pf1zer
`$50 m+ None
`brand) Pfizer
`York (Zyrtec brand) CLIENT/BRAND
`Restaurants
`Deutsch
`unit
`all New
`
`Deutsch New York
`Deutsch New York
`CONTENDERS
`July Milford, Conn.
`
`New York (Zoloft
`New
`DECISION DATE Subway
`Lowe (creative only)
`Unidentified Grey
`
`all New York Pfizer
`Publicis
`...Merkley Newman Harty & Partners
`The Kaplan Thaler Group (Zyrtec
`Berlin Cameron/Red Cell
`July New York
`TBWA\Chiat\Day
`brand)
`Merkley Newman Harty & Partners
`York 233 Advertising, marketing and public relations Business, general Advertising
`
`all New
`
`...NEW YORK NEW ‘YORK ENGLEWOOD CLIFFS NEW YORK NEW YORK(JERGENS NEW YORK
`NEW YORK(ZOLOFT NEW YORK NEW YORK(ZYRTEC NEW YORK PFIZER BERLIN CAMERON
`NEW YORK TOYOTA INCUMBENT PFIZER PFIZER ARNOLD ROTH ASSOCIATES SAATCHI
`SAATCHI DEALER ASSOCIATION SAN FRANCISCO FALLON TOBACCO CORP YORK NEW YORK
`ANDREW JERGENS CO ZOLOFT ZYRTEC KAPLAN THALER GROUP LTD PFIZER INC PFIZER
`ESPERION THERAPEUTICS INC BROWN AND WILLIAMSON TOBACCO CO INC MARTIN AGENCY
`
`Accounts Consulting
`
`8
`
`3. Two choices for health care reform
`
`UNION-TRIBUNE Author: Doug Bandow,Bandow is a senior fellow at the Cato Institute and James Madison
`Scholar with the American Legislative Exchange Council. 1 COPLEY LEWS SERVICE;
`Word Count: 953
`6/16/03 SDUT B6 2003 WLNR 16776754
`
`...prescription to over-the-counter status. In 1998, the company petitioned to shift the anti-allergy drugs Allegra,
`Claritin and Zyrtec to OTC. Last year, WellPoint filed a similar motion for Clarinex. Normally, drug makers
`lead the push for OTC status
`
`M EMPLOYERS SHIFT MORE DRUG COSTS TO WORKERS
`Wichita Eagle (KS) Author: MILT FREUDENHEIM, New York Times, Contributing: Molly McMillin and P.J.
`Griekspoor of The Eagle;
`Word Count: 1041
`6/ 16/03 WCHTEAG 1A 2003 WLNR 14866422
`
`...for prescription alternatives to the allergy drug Claritin, which is now available without a prescription. The pre-
`scription drugs include Allegra, Zyrtec and Clarinex. "That was a sea change," said Kenneth Sperling, a health
`care expert with the Hewitt Associates consulting firm
`
`8955. Antihistamine nasal spray effective in reducing allergy symptoms
`DRUG WEEK Author: N/A;
`Word Count: 930
`6/13/03 DRUGWEEK. (No Page) 2003 WLNR 458979
`
`© 2009 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`McNeil 004637
`
`

`
`QUERY - ZYRTEC
`
`DATABASE(S) - USNEWS
`
`...who used loratadine (Claritin); 61% of 415 patients who used desloratadine (Clarinex); and 59% of 658 patients
`who used cetirizine (Zyrtec) also were dissatisfied with these oral antihistamines. Among the most common dis-
`eases, allergies are estimated to affect as many as
`
`8956. Workers Paying A Larger Share For Drug Plans
`New York Times (NY) Author: MILT FREUDENHEIM;
`6/12/03 NYT A1 2003 WLNR 5186567
`
`Word Count: 1981
`
`...for prescription alternatives to the allergy drug Claritin, which is now available without a prescription. The pre-
`scription drugs include Allegra, Zyrtec and Clarinex. "That was a sea change," said Kenneth Sperling, a health
`care expert with Hewitt Associates, a consulting firm
`
`8957. DOLLARS & SENSE. Claritin on the cheap Allergy sufferers can save money with cheaper generic versions, or
`choose other antihistamines covered by insura...
`Star Tribune: Newspaper of the Twin Cities (Minneapolis, MN) Author: John Ewoldt; Author: Staff
`Writer;
`Word Count: 1404
`6/12/03 STTRMSP 11E 2003 WLNR 14264563
`
`...is only about 33 cents a pill. Claritin doesn't work for everyone, but doctors also recommend antihistamines
`such as Allegra, Zyrtec or Clarinex. It's impossible to say which works best for all individuals, said Berrnan. Just
`as one person prefers Burger
`
`...to pay for over-the-counter Claritin or its generic form before asking for alternative prescriptions such as Alle-
`gra or Zyrtec. Blue Cross Blue Shield of Minnesota, with more than 2.6 million members, allows doctors to pre-
`scribe Allegra, Clarinex or Zyrtec at regular co-pay amounts. HealthPartr1ers, which insures about 660,000 Min-
`nesotans, will cover Allegra and Zyrtec but not Clarinex. Preferred One, which insures about 500,000 Minneso-
`tans, does not cover Claritin or its other over-the-counter forms, but a patient is not required to try Claritin before
`asking for Allegra or Clarinex. Zyrtec is non-standard and would require a review after a doctor's request. Con-
`sumers insured through Medica can