Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA195466
`ESTTA Tracking number:
`02/28/2008
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`Notice of Opposition
`
`Notice is hereby given that the following party opposes registration of the indicated application.
`Opposer Information
`
`Name
`Entity
`Address
`
`Shurfine Foods, Inc.
`Corporation
`6700 S.W. Sandburg St.
`Tigard, OR 97223
`UNITED STATES
`
`Citizenship
`
`Illinois
`
`Attorney
`information
`
`Hillary A. Brooks
`Marger, Johnson & McCollom, P.C.
`210 S.W. Morrison St., Ste. 400
`Portland, OR 97204
`UNITED STATES
`docketing@techlaw.com, hillary@techlaw.com, jennifer@techlaw.com,
`laura@techlaw.com Phone:(503) 222-3613
`Applicant Information
`
`Application No
`Opposition Filing
`Date
`Applicant
`
`77247557
`02/28/2008
`
`Publication date
`Opposition
`Period Ends
`
`01/29/2008
`02/28/2008
`
`Ernest, Mary Elaine
`6367 HOTOP LN
`SAGINAW, MN 55779
`UNITED STATES
`Goods/Services Affected by Opposition
`
`Class 003.
`All goods and services in the class are opposed, namely: cologne, shampoos, soaps, shower gel,
`skin lotions, and talcum powder
`
`Grounds for Opposition
`
`Immoral or scandalous matter
`Priority and likelihood of confusion
`Dilution
`Other
`
`Trademark Act section 2(a)
`Trademark Act section 2(d)
`Trademark Act section 43(c)
`Likelihood of confusion with Opposer's family of
`marks.
`
`Marks Cited by Opposer as Basis for Opposition
`
`U.S. Registration
`No.
`Registration Date
`
`2710943
`
`04/29/2003
`
`Application Date
`
`02/15/2002
`
`Foreign Priority
`Date
`
`NONE
`
`

`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFINE
`
`NONE
`
`Class 029. First use: First Use: 1932/12/31 First Use In Commerce: 1932/12/31
`Canned vegetables, canned vegetables for babies, canned fish, canned
`shellfish, canned chili con carne, peanut butter, evaporated milk, canned
`shoestring potatoes, pork and beans, tomato puree, canned pimientos, canned
`mushrooms, processed and canned olives, pickles, olive oil, sandwich spread,
`namely, meat-based and vegetable spreads, and canned cocoanut
`Class 030. First use: First Use: 1932/12/31 First Use In Commerce: 1932/12/31
`Table syrups, honey, prepared spaghetti, tomato sauce, spaghetti sauce,
`prepared mustard, vinegar, tomato catsup, chili sauce, French dressing, salad
`dressing, mayonnaise, chili powder, spices, salt, coffee, tea, cornstarch, brown
`bread, macaroni, noodles, vermicelli, spaghetti, baking chocolate, baking
`powder, breakfast cereals, cake flour, pancake flour and biscuit flour
`Class 032. First use: First Use: 1932/12/31 First Use In Commerce: 1932/12/31
`Canned vegetable juices
`
`2506497
`
`11/13/2001
`
`SHUR FINE
`
`NONE
`
`Application Date
`
`11/22/2000
`
`Foreign Priority
`Date
`
`NONE
`
`Class 042. First use: First Use: 1995/11/00 First Use In Commerce: 1995/11/00
`Restaurants; food services, namely, home meal replacement services consisting
`of the preparation and service of carryout, home-style meals
`
`2425809
`
`01/30/2001
`
`SHURFINE
`
`NONE
`
`Application Date
`
`05/13/1999
`
`Foreign Priority
`Date
`
`NONE
`
`Class 029. First use: First Use: 1999/07/27 First Use In Commerce: 1999/07/27
`fresh meat, namely beef
`
`2341464
`
`04/11/2000
`
`SHURFINE
`
`NONE
`
`Application Date
`
`07/13/1999
`
`Foreign Priority
`Date
`
`NONE
`
`Class 036. First use: First Use: 1997/06/00 First Use In Commerce: 1997/06/00
`
`

`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`telephone calling card services
`
`2285574
`
`10/12/1999
`
`SHURFINE
`
`NONE
`
`Application Date
`
`11/18/1998
`
`Foreign Priority
`Date
`
`NONE
`
`Class 031. First use: First Use: 1998/03/01 First Use In Commerce: 1998/03/01
`Fresh fruits and vegetables
`
`1928809
`
`10/24/1995
`
`SHUR FINE
`
`NONE
`
`Application Date
`
`09/03/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Class 029. First use: First Use: 1989/09/30 First Use In Commerce: 1989/09/30
`bouillon cubes, canned salmon, canned tuna, chicken salad, chopped ham
`salad, coffee creamers, cream cheese, frozen chicken, frozen coffee creamers,
`hominy, jalapeno spread, lebanon bologna, pickled peppers/onions, pork
`sausage, potato salad, refrigerated spreads, including cheese-based spreads,
`fruit-based spreads,[ meat-based spreads ]and vegetable-based spreads,
`strawberry gelatin, vegetable based food dips
`
`1916702
`
`09/05/1995
`
`SHUR FINE
`
`NONE
`
`Application Date
`
`07/21/1994
`
`Foreign Priority
`Date
`
`NONE
`
`Class 032. First use: First Use: 1988/10/26 First Use In Commerce: 1988/10/26
`unflavored bottled water
`
`1847799
`
`08/02/1994
`
`SHUR FINE
`
`NONE
`
`Application Date
`
`09/03/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Class 030. First use: First Use: 1988/06/30 First Use In Commerce: 1988/06/30
`barbecue sauce, bread crumbs, brownie mix, flavoring syrups including cocoa
`
`

`
`and milk modifiers, corn syrup, english muffins, frozen pasta combinations,
`frozen pastry shells, meat sauces, seasoned coatings for meat, fish and poultry,
`refrigerated biscuits, rolls, seafood cocktail sauce, sloppy joe sauce, stuffing
`mixes containing bread and toaster pastries
`
`1820916
`
`02/15/1994
`
`SHUR FINE
`
`NONE
`
`Application Date
`
`09/03/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Class 003. First use: First Use: 1988/03/30 First Use In Commerce: 1988/03/30
`premoistened cosmetic towelettes, pine disinfectant all-purpose cleaning
`preparations, scouring all-purpose cleaning preparations
`Class 011. First use: First Use: 1988/10/30 First Use In Commerce: 1988/10/30
`electric light bulbs
`Class 016. First use: First Use: 1988/08/30 First Use In Commerce: 1988/08/30
`paper filters for coffee makers, disposable diapers and paper bags
`Class 021. First use: First Use: 1988/02/25 First Use In Commerce: 1988/02/25
`cups, cleaning pads, paper and plastic plates
`
`1702791
`
`07/28/1992
`
`SHURFINE
`
`NONE
`
`Application Date
`
`09/09/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Class 005. First use: First Use: 1988/07/03 First Use In Commerce: 1988/07/03
`air fresheners and rug deodorizers, antacids, cold tablets, cotton puffs and
`cotton swabs for medical purposes, decongestant tablets, epsom salt, hydrogen
`peroxide, ibuprofen, non-aspirin pain relievers, isopropyl alcohol, sanitary
`napkins and witch hazel
`
`1691599
`
`06/09/1992
`
`SHURFINE
`
`NONE
`
`Application Date
`
`02/19/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Class 021. First use: First Use: 1989/02/07 First Use In Commerce: 1989/02/07
`rubber household gloves
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`
`1683923
`
`Application Date
`
`02/19/1991
`
`

`
`Registration Date
`
`04/21/1992
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFINE
`
`NONE
`
`Class 031. First use: First Use: 1977/08/31 First Use In Commerce: 1977/08/31
`pet food
`
`1134376
`
`05/06/1980
`
`SHURFINE
`
`NONE
`
`Application Date
`
`09/10/1976
`
`Foreign Priority
`Date
`
`NONE
`
`Class 001. First use: First Use: 1975/08/00 First Use In Commerce: 1975/08/00
`SUGAR SUBSTITUTE
`Class 002. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`[FOOD COLORING]
`Class 003. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`AFTER SHAVE LOTION, HOUSEHOLD AMMONIA, BABY OIL, BABY
`POWDER, BATH OIL, HOUSEHOLD BLEACH, CREAM RINSE, FABRIC
`SOFTENER, HAND LOTION; LIQUID AND DRY DETERGENTS,
`PRINCIPALLY FOR HOUSEHOLD USE; MOUTHWASH, NAIL POLISH
`REMOVER, WINDOW CLEANERS, HAIR SHAMPOO, SKIN CARE LOTION,
`SPRAY STARCH, TOOTHPASTE
`Class 004. First use: First Use: 1974/00/00 First Use In Commerce: 1974/00/00
`CHARCOAL BRIQUETS, CHARCOAL LIGHTER FLUID
`Class 005. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`ASPIRIN, DISINFECTANT SPRAY, PETROLEUM JELLY, VITAMINS, VITAMIN
`AND MINERAL COMBINATION
`Class 006. First use: First Use: 1973/00/00 First Use In Commerce: 1973/00/00
`ALUMINUM FOIL
`Class 016. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`PAPER NAPKINS, TOILET PAPER, PLASTIC WRAP, FACIAL TISSUES,
`PAPER TOWELS
`Class 021. First use: First Use: 1973/00/00 First Use In Commerce: 1973/00/00
`NON-WOVEN CLEANING CLOTHS, SPONGES, TOOTHBRUSHES
`Class 022. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`PLASTIC GARBAGE BAGS, PLASTIC SANDWICH BAGS, PLASTIC
`STORAGE BAGS, PLASTIC TRASH CAN LINERS, PLASTIC WASTE BASKET
`LINERS
`Class 029. First use: First Use: 1973/00/00 First Use In Commerce: 1973/00/00
`BACON, BEEF STEW, BUTTER, CANNED FRUITS, AND VEGETABLES,
`CHILI, CANNED SOUPS, CORN OIL, COTTAGE CHEESE, DRIED BEANS,
`DRIED MILK, DRIED PEAS, WHOLE [AND SPLIT DRIED] EGGS,
`EVAPORATED MILK, FLUID MILK, FRANKFURTERS, FROZEN FRUITS AND
`VEGETABLES, FROZEN FISH, GRATED CHEESE, HAM, INSTANT MASHED
`POTATO FLAKES, HASH, INSTANT MILK, INSTANT SOUP MIXES, JELLIES,
`
`

`
`LUNCHEON MEATS, MARGARINE, MAYONNAISE, OLIVE OIL, PACKAGED
`CHEESE, PEANUT BUTTER, PICKLES, PIMENTO, POTATO CHIPS, POTTED
`MEAT, PRESERVES, ROASTED NUTS, SALAD DRESSING, SALMON,
`SANDWICH SPREAD, SAUSAGES, SHORTENING, TUNA, TURKEYS,
`VEGETABLE OIL, TOMATO PUREE, TOMATO PASTE, DAIRY AND
`NONDAIRY BASED WHIPPED TOPPINGS
`Class 030. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`BREAD, BROWN and SERVE ROLLS, BISCUIT MIX, CANDIED CAKE
`DECORATIONS, CAKE MIXES, COFFEE; CONFECTIONS-NAMELY, HARD
`CANDY, CHOCOLATE BITS AND JELLIES; COOKIES, CORNBREAD, CORN
`MEAL, CORNMUFFIN MIX, CRACKERS, CATSUP, CHILI SAUCE, DONUTS,
`DRIED BARLEY, ENGLISH MUFFINS, FLAVORING EXTRACTS, FLOUR,
`FROSTING MIX, FROZEN PIZZA, HAMBURGER AND HOT DOG ROLLS, ICE
`CREAM, ICE MILK, INSTANT MILK, INSTANT COFFEE, MUSTARD,
`PANCAKE MIX, PASTA PIE CRUST MIX, [POPPED POPCORN,] PRETZELS,
`PUFFED WHEAT CEREAL, RICE, SALT, SHERBERT, SUGAR, SPICES,
`TABLE SYRUP, RELISH, MACARONI AND CHEESE DINNER, A MIX
`COMPOSED PRIMARILY OF SEASONINGS, SPICES, AND DICED POTATO
`OR PASTA TO BE COMBINED WITH MEAT TO MAKE A DINNER ENTREE,
`TEA, TOMATO SAUCE, VINEGAR, PUFFED RICE CEREAL, [CELERY SEED,
`WHOLE ALLSPICE]
`Class 031. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`UNPOPPED POPCORN
`Class 032. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`SOFT DRINKS, FRUIT AND VEGETABLE JUICES, [NON-ALCOHOLIC
`COCKTAIL MIXES,] FROZEN FRUIT JUICE CONCENTRATES
`Class 034. First use: First Use: 1972/00/00 First Use In Commerce: 1972/00/00
`MATCHES
`
`558657
`
`05/13/1952
`
`SHURFINE
`
`NONE
`
`Application Date
`
`08/10/1949
`
`Foreign Priority
`Date
`
`NONE
`
`Class U045 (International Class 032). First use: First Use: 1936/06/01 First Use
`In Commerce: 1936/06/01
`GRAPE JUICE, AND NON-ALCOHOLIC, NON-CEREAL, MALTLESS
`BEVERAGES SOLD AS SOFT DRINKS, AND SYRUPS AND EXTRACTS FOR
`MAKING SAME
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`2216611
`
`01/05/1999
`
`Application Date
`
`01/22/1996
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR VALU
`
`NONE
`
`Class 029. First use: First Use: 1994/04/13 First Use In Commerce: 1994/04/13
`canned fruit
`
`

`
`U.S. Registration
`No.
`Registration Date
`
`2153416
`
`04/28/1998
`
`Application Date
`
`09/26/1996
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR VALU
`
`NONE
`
`Class 004. First use: First Use: 1993/12/00 First Use In Commerce: 1993/12/00
`[ charcoal lighter fluid; charcoal briquets ]
`Class 008. First use: First Use: 1992/12/31 First Use In Commerce: 1992/12/31
`[ tableware, namely, plastic forks, knives and spoons ]
`Class 011. First use: First Use: 1992/12/00 First Use In Commerce: 1992/12/00
`[ electric light bulbs ]
`Class 016. First use: First Use: 1992/07/00 First Use In Commerce: 1992/07/00
`[ paper coffee filters, paper napkins, plastic sandwich bags, plastic garbage
`bags, plastic yard bags, paper towels, toilet tissue, adhesive tape for household
`purposes ]
`Class 021. First use: First Use: 1992/12/00 First Use In Commerce: 1992/12/00
`paper, plastic and foam cups and plates; latex household gloves; scouring
`sponges; cleaning cleaning pads; scrubbing brushes
`Class 029. First use: First Use: 1992/04/00 First Use In Commerce: 1992/04/00
`sauerkraut; processed vegetables and legumes; instant potatoes; fruit
`preserves; jellies; peanut butter; vegetable oil; non-dairy creamer; canned pork
`and beans; pickles; cranberry sauce; chicken; bacon; fruit-based pie filling;
`prepared dinners consisting primarily of meat or vegetables; nuts; soup and
`soup mixes; milk and powdered milk; margarine; tomato paste
`Class 030. First use: First Use: 1992/04/00 First Use In Commerce: 1992/06/00
`pasta; breakfast cereal; prepared dinners comprising pasta and cheese; catsup;
`pancake syrup; pancake mix; cake and muffin mixes; bagels; tea bags and tea
`mixes; cereal-based snack food; salt; frosting; chocolate chips; oatmeal; cocoa
`mix; chocolate syrup; hot, spaghetti, steak and tomato sauces; crackers; relish;
`bread-based stuffing; sugar candies
`Class 031. First use: First Use: 1992/05/00 First Use In Commerce: 1992/09/00
`[ unpopped and microwave popcorn, pet food ]
`Class 032. First use: First Use: 1994/06/00 First Use In Commerce: 1994/06/00
`[ fruit juice, sweet cider ]
`
`U.S. Registration
`No.
`Registration Date
`
`1546999
`
`07/11/1989
`
`Application Date
`
`10/03/1988
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR VALU
`
`NONE
`
`Class 003. First use: First Use: 1988/06/16 First Use In Commerce: 1988/06/16
`BLEACH
`Class 029. First use: First Use: 1977/07/08 First Use In Commerce: 1977/07/08
`CANNED FRUITS
`
`

`
`Class 030. First use: First Use: 1988/06/04 First Use In Commerce: 1988/06/04
`TOMATO SAUCE
`Class 032. First use: First Use: 1988/06/04 First Use In Commerce: 1988/06/04
`VEGETABLE JUICES
`
`U.S. Registration
`No.
`Registration Date
`
`770099
`
`05/19/1964
`
`Application Date
`
`11/27/1961
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR-VALU
`
`NONE
`
`Class U101 (International Class 035). First use: First Use: 1961/11/22 First Use
`In Commerce: 1961/11/22
`Retail Grocery Store Services
`
`U.S. Registration
`No.
`Registration Date
`
`2276332
`
`09/07/1999
`
`Application Date
`
`11/20/1996
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFRESH
`
`NONE
`
`Class 029. First use: First Use: 1992/06/01 First Use In Commerce: 1992/06/01
`eggs, milk, buttermilk, half and half milk and cream mixture, American cheese
`food, sour cream, whipping cream, ricotta cheese, yogurt, margarine, butter,
`vegetable based spreads, pimento cheese spread, cream cheese, cheese,
`cottage cheese, potato chips, fresh and processed meats, bacon, turkey, beef,
`pork sausage, sausage, salami, pastrami, turkey bologna, cheese loaf, hot dogs,
`beef frank, bologna, beef bologna, pork, luncheon loaf, spiced luncheon loaf,
`corned beef, ham, turkey ham, chicken and chicken parts, pickle loaf, vegetable
`based dips, vegetable oil, corn oil margarine, shoestring potatoes, corn dog,
`party wings, hot and spicy wings, beef tenderloin, bratwurst, imitation crabmeat,
`potato salad, cole slaw, baked and BBQ beans, chicken salad, tuna salad,
`chicken wing drummette, chicken breast tenders, carrot and raisin salad, and
`frozen fruit
`Class 030. First use: First Use: 1992/06/01 First Use In Commerce: 1992/06/01
`bread, buns, biscuits, sausage and biscuit sandwiches, cake, rolls, doughnuts,
`muffins, danish pastries, sweet yeast, cheese curls, cheese puffs; bread sticks,
`sundae cone, ice, frozen yogurt, ice cream, ice cream bars, sherbert and frozen
`confections, strawberry parfait, fudge bar, tortilla, corn and tostada chips, pie
`crust, pizza crust, cookies, pretzels, chocolate pretzels, cheddar cheese and
`caramel popcorn, flour tortillas, corn tortillas, bread and cornbread sticks,
`macaroni salad, popped popcorn, peanut brittle, candy, coconut brittle, and
`strawberry fruit gelatin
`Class 031. First use: First Use: 1991/07/17 First Use In Commerce: 1991/07/17
`raw potatoes, fresh tomatoes, fresh lettuce, fresh broccoli, fresh celery, fresh
`cauliflower, fresh carrots, fresh apples, fresh grapes, fresh oranges, fresh
`onions, and raw plain popcorn
`Class 032. First use: First Use: 1992/06/01 First Use In Commerce: 1992/06/01
`orange juice and citrus punch
`
`

`
`U.S. Registration
`No.
`Registration Date
`
`1286296
`
`07/17/1984
`
`Application Date
`
`06/06/1983
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFRESH
`
`NONE
`
`Class 031. First use: First Use: 1983/02/09 First Use In Commerce: 1983/02/09
`Fresh Vegetables
`
`U.S. Registration
`No.
`Registration Date
`
`1152556
`
`04/28/1981
`
`Application Date
`
`06/13/1978
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFRESH
`
`NONE
`
`Class 029. First use: First Use: 1963/07/00 First Use In Commerce: 1963/07/00
`Dairy Products-Namely, Butter, Buttermilk, Cheese, Cheese Food, Cheese
`Spread, Cottage Cheese, Cream Cheese,[Egg Nog,] Fresh Eggs, Fresh Milk,
`Fresh Cream, Half and Half, Margarine, Sour Cream, Yogurt, Whipping Cream;
`Meat Products-Namely, Bacon, Frankfurters, Hams, Luncheon Meat, Whole
`Frozen Turkeys, Pork Sausage, Wafer Thin Sliced Meats, Wafer Thin Sliced
`Poultry, Pork Chops, Potato Chips; Prepared Salads-Namely; Jalapeno Spread,
`Chicken Salad, Chopped Ham Salad, [Fruit Cocktail,] Potato Salad, Pimiento
`Spread
`Class 030. First use: First Use: 1963/07/00 First Use In Commerce: 1963/07/00
`Bakery Products-Namely, Refrigerated Ready-to-Bake Biscuits, Bread, Brown
`and Serve Rolls, Buns, Cookies, [Crackers,] Donuts, Pretzels, Pretzel Thins,
`Pretzel Sticks, Sweet Rolls, Candy; Frozen Confections-Namely, Chocolate
`Fudge Bars, Ice Cream, Ice Cream Sandwiches, Ice Milk, Ice Milk Bars,
`Mellorine, Sherbert, Frozen Confections on a Stick, Snack Foods-Namely,
`Chips, Flavored Vegetable and Dairy-Based Snack Dips, Cheese Flavored
`Puffed Corn Snacks
`Class 032. First use: First Use: 1971/10/00 First Use In Commerce: 1971/10/00
`Fruit Juices-Namely, Grapefruit Juice, Orange Juice
`
`U.S. Registration
`No.
`Registration Date
`
`945843
`
`10/24/1972
`
`Application Date
`
`04/29/1970
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFRESH
`
`NONE
`
`Class U046 (International Class 001, 005, 029, 030, 031, 032). First use: First
`Use: 1963/07/00 First Use In Commerce: 1963/07/00
`DAIRY PRODUCTS; NAMELY, FRESH MILK, FRESH CREAM, ICE CREAM,
`BUTTER, MARGARINE, CHEESE AND CHEESE SPREAD; FRESH EGGS;
`
`

`
`MEAT PRODUCTS; NAMELY, WHOLE FROZEN TURKEYS,
`FRANKFURTERS, BACON, LUNCHEON MEATS; BAKERY PRODUCTS;
`NAMELY, BREAD, [ CRACKERS, ] COOKIES AND REFRIGERATED READY-
`TO-BAKE BISCUITS; [ DRY MILK POWDER; SALAD OIL; ] POTATO CHIPS
`AND SHOESTRING POTATOES; CANDY; PREPARED SALADS; NAMELY,
`CHICKEN SALAD, THE PRINCIPAL INGREDIENT OF WHICH IS CHICKEN;
`CHOPPED HAM SALAD, THE PRINCIPAL INGREDIENT OF WHICH IS HAM;
`POTATO SALAD, THE PRINCIPAL INGREDIENT OF WHICH IS POTATOES; [
`AND FRUIT COCKTAIL, THE PRINCIPAL INGREDIENT OF WHICH IS
`PRESERVED FRUIT ]
`
`U.S. Registration
`No.
`Registration Date
`
`786505
`
`03/09/1965
`
`Application Date
`
`11/12/1963
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFRESH
`
`NONE
`
`Class U046 (International Class 001, 005, 029, 030, 031, 032). First use: First
`Use: 1963/07/00 First Use In Commerce: 1963/07/00
`MILK, CREAM, CHEESE, ICE CREAM, OLEOMARGARINE, CHEESE
`SPREAD,[ DRY MILK POWDER,] REFRIGERATED READY TO BAKE
`BISCUITS, [ SALAD OIL, CRACKERS, ] COOKIES, AND CANDY
`
`U.S. Registration
`No.
`Registration Date
`
`686418
`
`10/06/1959
`
`Application Date
`
`08/21/1958
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFRESH
`
`NONE
`
`Class U046 (International Class 001, 005, 029, 030, 031, 032). First use: First
`Use: 1950/10/09 First Use In Commerce: 1950/12/00
`MILK, CREAM, CHEESE, ICE CREAM, OLEOMARGARINE, CHEESE
`SPREAD, [ DRY MILK POWDER, ] REFRIGERATED READY TO BAKE
`BISCUITS [ AND SALAD OIL ]
`
`U.S. Registration
`No.
`Registration Date
`
`663880
`
`07/01/1958
`
`Application Date
`
`01/18/1957
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFRESH
`
`NONE
`
`Class U046 (International Class 029, 030). First use: First Use: 1950/10/09 First
`Use In Commerce: 1950/00/00
`MILK, CREAM, CHEESE, ICE CREAM, OLEOMARGARINE, CHEESE
`SPREAD [ , AND DRY MILK POWDER ]
`
`

`
`U.S. Registration
`No.
`Registration Date
`
`1737906
`
`12/08/1992
`
`Application Date
`
`08/26/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 003. First use: First Use: 1988/03/30 First Use In Commerce: 1988/03/30
`[ all-purpose pine oil cleaner ]
`Class 004. First use: First Use: 1988/08/30 First Use In Commerce: 1988/08/30
`[ motor oil ]
`Class 006. First use: First Use: 1988/01/30 First Use In Commerce: 1988/01/30
`aluminum foil
`Class 016. First use: First Use: 1987/01/30 First Use In Commerce: 1987/01/30
`paper coffee filters, plastic wrap, polyethelene wrapping film not for industrial
`use, [ disposable diapers ] and toilet paper
`Class 021. First use: First Use: 1987/05/30 First Use In Commerce: 1987/05/30
`paper and plastic plates
`
`U.S. Registration
`No.
`Registration Date
`
`1722210
`
`10/06/1992
`
`Application Date
`
`08/27/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 029. First use: First Use: 1988/01/30 First Use In Commerce: 1988/01/30
`lunch meats, [ frankfurters, shelled nuts, nacho chips, ] potato chips, [
`dehydrated soup mixes, ramen soup and noodles, ] evaporated/condensed milk,
`green olives and maraschino cherries, cooking and salad oils, solid shortening,
`pan coatings, peanut butter [ and raisins ]
`
`U.S. Registration
`No.
`Registration Date
`
`1711996
`
`09/01/1992
`
`Application Date
`
`08/26/1991
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 030. First use: First Use: 1987/01/30 First Use In Commerce: 1987/01/30
`[seasoning and sauce mixes], barbecue sauce, s[paghetti sauce, muffin, bread
`and roll mixes, pancake mixes], cookies, crackers, dessert and ice cream
`toppings, dried rice, dry gravy, flour, honey, maple syrup, mustard, pasta, pie
`fillings,[ baking powder and soda], sugar and vinegar
`
`U.S. Registration
`No.
`
`1703595
`
`Application Date
`
`08/26/1991
`
`

`
`Registration Date
`
`07/28/1992
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 032. First use: First Use: 1988/01/30 First Use In Commerce: 1988/01/30
`regular and diet soft drinks and powdered soft drink mixes
`
`U.S. Registration
`No.
`Registration Date
`
`1445491
`
`06/30/1987
`
`Application Date
`
`08/04/1986
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 032. First use: First Use: 1982/10/00 First Use In Commerce: 1982/10/00
`FRUIT JUICES, FROZEN CONCENTRATED FRUIT JUICES, AND TOMATO
`JUICE
`
`U.S. Registration
`No.
`Registration Date
`
`1435870
`
`04/07/1987
`
`Application Date
`
`08/04/1986
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 031. First use: First Use: 1982/10/00 First Use In Commerce: 1982/10/00
`CANNED DOG FOOD, [CANNED CAT FOOD, ] AND CAT LITTER
`
`U.S. Registration
`No.
`Registration Date
`
`1435869
`
`04/07/1987
`
`Application Date
`
`08/04/1986
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 030. First use: First Use: 1982/09/00 First Use In Commerce: 1982/09/00
`[ ALIMENTARY PASTES, CAKE MIXES, FROSTING MIXES, BROWNIE MIX, ]
`MACARONI AND CHEESE DINNER, COFFEE, TEA, SPICES, [ CATSUP,
`FROZEN TURKEY AND BEEF POT PIES, ] INSTANT CHOCOLATE MIX, HOT
`COCOA MIX, CHOCOLATE FLAVORED DRINK MIX, BREAKFAST CEREALS,
`CHOCOLATE CHIPS, [ MARSHMALLOWS, ] AND ICE CREAM
`
`U.S. Registration
`No.
`Registration Date
`
`1435858
`
`04/07/1987
`
`Application Date
`
`07/28/1986
`
`Foreign Priority
`
`NONE
`
`

`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`Date
`
`SHUR SAVING
`
`NONE
`
`Class 029. First use: First Use: 1981/12/29 First Use In Commerce: 1981/12/29
`CANNED FRUITS, VEGETABLES, APPLESAUCE, [ FISH, ] PROCESSED
`MUSHROOMS, [ DRIED FRUITS ] AND VEGETABLES, JELLIES, FRUIT
`PRESERVES, [ FROZEN VEGETABLES, ] FROZEN FRENCH FRIED
`POTATOES, CHEESE, NON-DAIRY CREAMER, MARGARINE, VEGETABLE
`SHORTENING, SALAD OIL, MAYONNAISE, SALAD DRESSINGS, PICKLES, [
`AND INSTANT NON-FAT MILK ]
`
`U.S. Registration
`No.
`Registration Date
`
`1435514
`
`04/07/1987
`
`Application Date
`
`08/04/1986
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 016. First use: First Use: 1982/09/00 First Use In Commerce: 1982/09/00
`FACIAL TISSUES, BATHROOM TISSUES, PAPER NAPKINS, AND PAPER
`TOWELS
`
`U.S. Registration
`No.
`Registration Date
`
`1431181
`
`03/03/1987
`
`Application Date
`
`08/04/1986
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 022. First use: First Use: 1982/10/00 First Use In Commerce: 1982/10/00
`PLASTIC FOOD STORAGE BAGS AND TRASH BAGS
`
`U.S. Registration
`No.
`Registration Date
`
`1430811
`
`03/03/1987
`
`Application Date
`
`08/04/1986
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 003. First use: First Use: 1982/10/00 First Use In Commerce: 1982/10/00
`BLEACH, FABRIC SOFTENER, DISHWASHER DETERGENTS AND
`LAUNDRY DETERGENTS
`
`U.S. Registration
`No.
`
`1237527
`
`Application Date
`
`01/18/1982
`
`

`
`Registration Date
`
`05/10/1983
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR SAVING
`
`NONE
`
`Class 029. First use: First Use: 1981/12/29 First Use In Commerce: 1981/12/29
`Canned Vegetables
`
`U.S. Registration
`No.
`Registration Date
`
`2222998
`
`02/09/1999
`
`Application Date
`
`03/07/1995
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR TECH
`
`NONE
`
`Class 001. First use: First Use: 1996/01/31 First Use In Commerce: 1996/01/31
`[ antifreeze/coolant, brake fluid, power steering fluid and windshield wiper de-
`icer fluid ]
`Class 003. First use: First Use: 1996/12/31 First Use In Commerce: 1996/12/31
`[ windshield cleaner fluids ]
`Class 004. First use: First Use: 1996/01/31 First Use In Commerce: 1996/01/31
`motor oil and transmission fluid
`
`U.S. Registration
`No.
`Registration Date
`
`2506498
`
`11/13/2001
`
`Application Date
`
`11/22/2000
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHUR FINE CAFE
`
`NONE
`
`Class 042. First use: First Use: 1997/09/00 First Use In Commerce: 1997/09/00
`Restaurants; food services, namely, home meal replacement services consisting
`of the preparation and service of carryout, home-style meals
`
`U.S. Registration
`No.
`Registration Date
`
`2116787
`
`11/25/1997
`
`Application Date
`
`01/22/1996
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SHURFINE PAID CALL
`
`NONE
`
`Class 038. First use: First Use: 1996/03/15 First Use In Commerce: 1996/03/15
`prepaid long-distance telephone services
`
`U.S. Registration
`No.
`
`2775641
`
`Application Date
`
`09/13/2002
`
`

`
`Registration Date
`
`10/21/2003
`
`Foreign Priority
`Date
`
`NONE
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`SURECOMFORT
`
`NONE
`
`Class 005. First use: First Use: 2002/04/00 First Use In Commerce: 2002/04/00
`ADULT INCONTINENCE PRODUCTS, NAMELY, DIAPERS AND
`INCONTINENCE GARMENTS
`
`2946338
`
`Application Date
`
`11/22/2000
`
`05/03/2005
`
`Foreign Priority
`Date
`SHURFINE COMMITTED TO QUALITY
`
`NONE
`
`NONE
`
`Class 001. First use: First Use: 2000/08/00 First Use In Commerce: 2000/10/00
`Water softener salt and unexposed photographic film
`Class 004. First use: First Use: 1999/07/00 First Use In Commerce: 1999/08/00
`Fireplace logs, fire starters composed of combustible material, charcoal
`briquettes, charcoal lighter fluid
`Class 006. First use: First Use: 2000/09/00 First Use In Commerce: 2002/12/00
`Aluminum foil
`Class 008. First use: First Use: 2000/09/00 First Use In Commerce: 2002/12/00
`plastic flatware, namely, plastic forks, plastic knives, plastic spoons
`Class 009. First use: First Use: 2000/08/00 First Use In Commerce: 2000/10/00
`Batteries and single use cameras
`Class 011. First use: First Use: 2000/08/00 First Use In Commerce: 2000/10/00
`Electric light bulbs
`Class 016. First use: First Use: 2000/07/00 First Use In Commerce: 2000/08/00
`Adhesive tapes for stationery or household use, self-stick note pads, paper
`filters for coffee makers, paper napkins, toilet paper, plastic wrap, wax paper,
`facial tissues, paper towels, paper baking cups, disposable diapers, plastic food
`storage bags for household use, plastic garbage bags, plastic sandwich bags,
`plastic storage bags, plastic trash can liners
`Class 017. First use: First Use: 2002/10/00 First Use In Commerce: 2002/12/00
`Strapping tape
`Class 020. First use: First Use: 2000/08/00 First Use In Commerce: 2000/10/00
`Drinking straws and plastic inserts for use as a bottle liner
`Class 021. First use: First Use: 2000/08/00 First Use In Commerce: 2000/10/00
`plastic plates, bowls and cups, foam plates, bowls and cups
`Class 022. First use: First Use: 2000/07/00 First Use In Commerce: 2000/08/00
`plastic garbage bags, plastic sandwich bags, plastic storage bags, plastic trash
`can liners, plastic waste basket liners
`Class 030. First use: First Use: 2000/03/00 First Use In Commerce: 2000/04/00
`Sugar substitutes and seasoning blend contained in a roasting bag
`Class 031. First use: First Use: 2002/07/00 First Use In Commerce: 2002/08/00
`
`

`
`U.S. Registration
`No.
`Registration Date
`
`Word Mark
`Design Mark
`Description of
`Mark
`Goods/Services
`
`Dog food, cat food, cat litter, wild birdseed, pet snacks, unpopped popcorn
`Class 034. First use: First Use: 2002/02/00 First Use In Commerce: 2002/03/00
`cigarette lighters not of precious metals and matches
`
`2926511
`
`Application Date
`
`11/22/2000
`
`02/15/2005
`
`Foreign Priority
`Date
`SHUR FINE COMMITTED TO QUALITY
`
`NONE
`
`NONE
`
`Class 029. First use: First Use: 2000/01/15 First Use In Commerce: 2000/01/15
`Canned seafood, namely, tuna fish, salmon, oysters, shrimp, sardines; cooking
`and salad oils, namely, canola oil, corn oil, peanut oil, vegetable oil, sunflower
`oil, olive oil; vegetable oil cooking spray, peanut butter, shortening, sandwich
`spread, namely mayonnaise substitute, flaked coconut, edible processed seeds,
`pickles, processed pimento, dried fruits, processed nuts, fruit-based snack
`foods, maraschino cherries, whipped dairy topping, fruit-based pie fillings,
`applesauce, fruit-based spreads, jams, jellies, fruit preserves, instant soup
`mixes, canned soups, chili, corned beef hash, beef stew, canned fruits, canned
`vegetables, tomato puree, tomato paste, canned chicken, canned meats,
`namely, canned corned beef; non-dairy creamer, dairy whipped toppings,
`processed peppers, processed olives, baked beans, pork and beans, refried
`beans, dried beans, dried peas, potato mixes, bacon flavor bits, shoestring
`potatoes, shelled nuts, slivered nuts, bouillon, frozen fish, frozen fruits, frozen
`vegetables, cheese toppings, cheese food, cheese toppings; frozen onion rings,
`refried beans
`Class 030. First use: First Use: 2000/06/20 First Use In Commerce: 2000/06/20
`Black pepper, salad dressing, mayonnaise, baking products, namely,
`confectionery chips for baking, pie crust shells, vanilla, baking powder, baking
`soda, frostings, flavoring extracts, namely, vanilla extract, vanilla extract
`substitute and lemon extract; flour, sugar, marshmallow creme, pastry shells,
`lemon extract, corn starch; cake mixes, coffee, tea, instant coffee, corn based
`snack foods, namely, confections, namely, hard candy, chocolate bits and jellied
`candies; syrups, namely, chocolate syrup, corn syrup, maple syrup, pancake
`syrup, strawberry syrup; puffed wheat breakfast cereal, puffed rice breakfast
`cereal, snack foods, namely, candy, popped popcorn, snack cakes, salsa,
`cereal-derived ready to eat food bars, trail mi