`(Exceeds 100 pages)
`
`Proceeding/Serial No: 91181263
`
`Filed:
`
`03-26-2010
`
`Title: Testimonial Declaration of Mario
`
`Ortiz
`
`Part
`
`1
`
`of
`
`1
`
`
`
`IN THE TRADEMARK TRIAL AND APPEAL BOARD
`OF THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`In the Matter of Application Serial No. 76/663,928
`mark: CLINIQUE DENTIQUE
`Published in the Official Gazette on September 11, 2007
`Filed: August 1, 2006
`______________________________________________________________X
`
`CLINIQUE LABORATORIES LLC,
`
`Opposer,
`
`- against-
`
`ABSOLUTE DENTAL CHEYENNE, INC.,
`
`Applicant.
`
`____________________________________________________________ _..x
`
`TTAB
`
`Opposition No. 91181263
`
`TESTIMONIAL DECLARATION OF MARIO ORTIZ
`
`Mario Ortiz declares under penalty of perjury as follows:
`
`1.
`
`I am a paralegal with the firm Fross, Zelnick, Lehrman & Zissu, P.C., 866 United
`
`Nations Plaza, New York 10017, attorneys for Clinique Laboratories, LLC (“Opposer”), Opposer in
`
`Opposition No. 91/ 1 81,263. This declaration is based on my own personal knowledge and is
`
`submitted as testimony in connection with the above-referenced matter as a witness for Opposer.
`
`I.
`
`Overlap Between Cosmetics and Skin Care Products and Cosmetic Medical Services
`
`2.
`
`On March 2 and 3, 2010, I conducted a Google Search for companies that provide
`
`both cosmetic medical services as well as cosmetics and/or skin care products.
`
`I printed out what is
`
`attached as Opposer’s Exhibit PX 28. Each printout identifies the date each website was accessed
`
`and printed and the source (i.e., the URL). The search shows that:
`
`a) At Brite Smile Brite Skin Med Spas, which are located throughout the United States,
`
`patients can receive cosmetic dentistry and teeth whitening services, cosmetic
`
`[ro571311.3 I
`
`D3-26-2010
`
`
`
`medical services such as Botox and Restylane injections, cosmetic services such as
`
`facials and also purchase skin care products from the PRIORI skin care product line.
`
`b)
`
`At the Essence Medispa in Highland, New York, consumers can receive European
`
`facials, eye treatments, and massages, as well as have their teeth whitened and
`
`receive Botox injections.
`
`At the Rezvive Salon & Spa in San Diego, California, consumers can purchase
`
`cosmetics from prestige skin care and makeup brand BARE ESCENTUALS and
`
`also have a dentist perform cosmetic teeth whitening.
`
`At the Platinum Skin Care & Medi Spa in Chesterfield, Michigan, customers can get
`
`d)
`
`Botox injections and get their teeth whitened using the Brite White system, as well
`
`as receive facials and purchase skin care products from the Platinum skin care line.
`
`At the Spa at Monmouth Beach in Monmouth Beach, New Jersey, consumers can
`
`receive facials and skin care services, have make-up applications, and have their
`
`teeth whitened.
`
`At the New Image Med Spa in Columbus, Georgia, customers can both purchase
`
`JANE IREDALE cosmetics, and receive Beyond WhiteSpa laser teeth whitening.
`
`g)
`
`Through its Red Door Spas, prestige skin care and makeup brand Elizabeth Arden
`
`both sells ELIZABETH ARDEN branded cosmetics and provides “Medi Spa
`
`procedures” such as Botox, Restylane, and Juvederm injections.
`
`11)
`
`In its Northern California locations, Kaiser Permanente offers both cosmetic medical
`
`procedures such as Botox injections, Endermologie Cellulite Treatment, Collagen
`
`and Juvederm injections, and laser hair removal, and skin care services such as
`
`u=os7m23)
`
`
`
`facials and make-up consultations and also offers for sale skin care and cosmetic
`
`products.
`
`Chrysalis Cosmetics, a cosmetic surgeon’s office in Sacramento, California, offers
`
`invasive and non-invasive cosmetic medical services such as Botox injections, breast
`
`augmentation, liposuction, and Restylane injections, offers skin care consultations
`
`and facials, and also sells five different lines of skin care products, including JANE
`
`IREDALE, OBAGI, and PEVONIA BOTANICA.
`
`J)
`
`At the Nova Cosmetic Center and Medical Spa in Orlando, Florida, customers can
`
`get cosmetic medical procedures such as Botox and Juverderm injections, facial
`
`chemical peels, and laser hair removal, purchase skin care products from the SKIN
`
`MEDICA line, and purchase cosmetics from the GLO MINERAL line
`
`k)
`
`At Maxwell Aesthetics Cosmetic Surgery & Medi Spa in Tucson, Arizona,
`
`customers can both receive Botox and Restylane injections, and purchase skin care
`
`products from the OBAGI skin care line and cosmetics from the TRUE MINERAL
`
`cosmetics line.
`
`1)
`
`At the Skin Deep Medical Spa locations in Glenview, Illinois and Highland Park,
`
`Illinois, customers can both receive Botox injections, and purchase skin care
`
`products from several different skin care lines, including ELASTICA, JAN
`
`MARINI, SKINCEUTICALS, and SKIN MEDICA.
`
`m) At the Vitality Anti-Aging Center and Medical Spa in Hickory, North Carolina,
`
`consumers can both receive Botox injections and laser hair removal, and purchase
`
`skin care products from the Obagi skin care line and makeup from the BLINC and
`
`JANE IREDALE cosmetics lines.
`
`0705713133)
`
`
`
`n) At the Allure Medical Spa in Detroit, Michigan, patients can both receive Botox and
`
`Dysport injections, and purchase skin care products from Allure’s own private skin
`
`care label and from the EPIONCE skin care line.
`
`0) At the Cardiff Medical Spa in Cardiff, California, customers can both get Botox
`
`injections and purchase skin care products from the SKINTX line and makeup from
`
`the TRUE line.
`
`3.
`
`Further, on March 3, 2010, I entered the phrase CLINIQUE DENTIQUE in the
`
`Google search finder. The Google search triggered sponsored links for Clinique, as well as
`
`Sephora, Macy’s, Neiman Marcus, and Boscov’s, all of which sell Clinique products. In the regular
`
`search results, there were references to Applicant. A copy of the search results are attached as
`
`Opposer’s Exhibit PX 29.
`
`I declare under penalty of perjury that the foregoing is true and correct.
`
`Signed this C7\iL\day of March, 2010 at New York, New York.
`
`,
`
`;'
`,
`CL _
`Mario Ortiz
`
`(*-
`
`‘\_
`
`Certificate of Mailing
`
`
`
`’
`/ (:12,/. t
`
`
`
`
`
`22313-1451 on:
`
`I hereby certify that this correspondence is being deposited with the United States Pos
`
`an envelope addressedtothe United States PatentandTrademark Office,Tradefi
`
`}./
`
`qrosnsrhsp
`
`~
`March 26,2010
`(Date of Deposit)
`\
`(Signature)
`j
`Mario Ortiz
`1
`March 26, 2010
`
`Printed name of erson mailin
`mate of Si
`ature)
`
`"Service via Express Mail No. EV 915162106 US in
`',ia1 and Appeal Board, P.O. Box‘--1451, Alexandria, VA
`
`’
`
`
`
`EXHIBIT 28
`
`
`
`Teeth Whitening, Teeth Whitening Products & Med Spa « BriteSmile Brite Skin
`
`http://www.britesmi1e.com/
`
`ABOUT US
`
`ASK VILD SPA EXPERTS
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`LOCATIONS
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`NEWS i E‘/ENY3
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`GIFT CERTIFICATES
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`SHOPPING CAR’
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`CAREERS
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`BRITE$I:($SMILE
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`It
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`
`300K AW APPOINTMENT
`
`r-—?Jse-ea
`
`SPECIAL OFFERS
`
`Buy NOW‘.
`
`Would you like to recieve special offers, discounts and H50 be up-to-date on Brltesmile News & Services? Join US /in social networks!
`Join us on
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`BRIYL‘ 5MI|_£'
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`3/3/2010
`
`Page 1 ofl
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`About Us << BriteSmi1e Brite Skin Med Spas & Teeth Whiteni... http2//www.britesmi1e.com/about/about-us.php
`
`ABOUT US
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`ASK MED SPA EXPERTS
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`LDCATVONS
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`NEWS *3: EVENTS
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`SHOPPWG CAFY
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`CAREERS
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`BR1'rE%sMILE
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`SETH NH‘ VENING
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`3/3/2010
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`Page 1 of 2
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`.4
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`About Us << BriteSmi1e Brite Skin Med Spas & Teeth Whiteni... http://www.britesmi1e.com/about/about-us.php
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`Relax. You're in the best hands.
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`Brice Smile Brite Skin Med Spa Services
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`QRITE SMILE‘
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`
`Page 2 of 2
`
`
`
`Med Spa & Teeth Whitening Locations « BriteSmi1e Brite Sk... http://www.britesmi1e.com/about/1ocations.php
`
`BRITE alfsM1LE
`
`A'30bT‘JS
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`ASK MED SPAEXF-’ER’S
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`NEWS S. EVENTS
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`Town Square Mail Las Vegas
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`T_
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`
`
`1 Hour Teeth Whitening « BriteSmile Brite Skin Med
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`1 Hour Teeth Whitening « BriteSmile Brite Skin Med
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`Photofacial << BriteSmi1e Brite Skin Med Spas & Teeth Whit... http://www.britesmi1e.corn/skin/photofacia1.php
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`PRIORI « BriteSmi1e Brite Skin Med Spas & Teeth Whit... http://www.britesmile.com/product-lines/priori.php
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`BHITE SMlL.E'
`
`3/3/2010
`
`Page 1 ofl
`
`
`
`Essence MediSpa
`
`http://www.essencemedispa.com/
`
`
`<C?3iS.%>NCi9.
`
`Home Botox Cosmetic
`
`‘Hair Removal‘; Microderniaiiras:i;onn“ “SI-tin érohths Therrnage
`
`Skin Tightening“ Nail Fungus
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`\
`
`Teeth Whitening Varicose Veins
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`Faciais&Massage Services
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`Photos Meet the Practitioners
`
`Links I Contact Us
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`
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`Ndmed /v1os2‘Afforddb/e Medical Skin Care, Hudson \/dl/ey
`
`Physician Supervised
`
`
`
`a
`
`Contact:
`Essence Medispe LLC
`222 Route 299
`Highiendy New york 12523
`
`phone; 345-591-3773
`
`Featured Article: Laser Hair Removal
`
`Skin Rejuvenation and Anti-Aging Treatments
`
`Botox Cosmetic Lowest Area Prices
`
`Permanent Laser Hair Removal Results Guaranteed
`
`Teeth Whitening
`
`Microdermabrasion and Chemical Peels
`
`Thermage Non-Surgical Skin Tightening
`
`Non-Surgical Varicose Vein and Sgider Vein Treatments
`.
`Facials and Massa e Services
`Non-Sur ical Removal of Skin Lesions and A e S ots
`
`
`
`l Mlcrodurmabraslon l Skin Growth: l Thonnage : skin Tightening : Nail Fungus
`Home 1 Botox Cosmetic 1 Hair Removal
`Tooth Whitening l Varicose Veins 1 FaciaI;&Manage Servlcu ‘ Photos L Meet the Practitioner:
`l Links l Contact Us
`VlSl! our other sites:
`Firstcaro Walk-in Medical Center
`Stephen Welnman, MD
`
`©2007-2009 EssenceMediSpa.com
`Stephen Weinman, MD
`Essence Medispa. LLC
`222 Route 299
`Highland, New York 12528
`Phone: 845-691-3773
`
` bY
`
`3/3/2010
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`Page 1 ofl
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`Essence MediSpa: Teeth Whitening
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`http://www.essencemedispa.com/teeth-whitening.htm
`
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`Meet the Practitioners Links
`Photos
`Teeth Whitening Varicose Veins
`Facials & Massage Services
`
`
`
`
`
`
`
`Teeth Whitening
`
`Teeth whitening is the most commonly requested cosmetic dentistry procedure. Teeth whitening falls into the cosmetic
`procedures category because it is designed to enhance your appearance by reducing tooth discoloration and staining to
`elicit a brighter, whiter smile.
`
`You may feel that your teeth are too discolored to ever be white again, but
`amazing results can be achieved with the newest whitening techniques.
`
`treated in a timely manner.
`
`, The Prevalence of Tooth Discoloration
`
`Tooth discoloration and staining is a relatively common problem. Teeth are
`porous and are therefore not stain resistant. Red wine, soda, coffee, and tea,
`among other food and drink, contribute to the discoloration of teeth over time.
`Smokers’ teeth can become permanently stained if the discoloration is not
`
`Tooth brushing alone can't brighten teeth dulled by years of exposure to such discoloring agents. In fact, people with dull
`teeth sometimes over-brush in an attempt to eliminate stains, and this can harm the enamel.
`
`Teeth Whitening Considerations
`
`More often than not, teeth whitening works adequately. Teeth whitening with the LumaCoo| system at Essence MediSpa
`can whiten teeth up to 15 shades, correcting serious discoloration issues.
`
`The Teeth Whitening Procedure: In-Office vs. At-Home
`
`Teeth whitening can be performed either in-office or at home by you. While in-office whitening is considered to be much
`quicker and more effective, many appreciate at-home whitening for its ease of use and low cost. How exactly do the two
`options differ?
`
`In-Office Whitening
`
`The advantage of having your teeth whitened in our office is that this approach is safe, fast, and most effective. Typically,
`your teeth can be whitened 2-6 shades with one office session, dramatically improving your appearance in the shortest
`possible time. Shade charts are used during the consultation stage of treatment to customize the perfect shade of white for
`your teeth. in-office whitening is unique in this respect, as we have more control over achieving
`‘
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`your specific teeth whitening goals.
`
`The application of the whitening gel occurs in 1-3 sessions over the course of the visit. A
`special lamp is used to activate the whitening gel and speed up the whitening process. Once
`the gel is activated, it remains on the teeth for 20 minutes until the next application. While you
`are treated you can watch your own DVD or one of ours.
`
`
`
`3/3/2010
`
`Page 1 of 2
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`Essence MediSpa: The Be11aDerma Arrives in Hig...
`
`http://www.essencemedispa.com/rnicrodermabrasionhtm
`
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`
`Home Botox Cosmetic Haiiliiélhavai Mltirodennabravslon ‘ Sln drowths if Thermage A Skin T1ghtenlng?' Néii ungus H i
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`Links Contact Us
`
`Teeth Whitening Varlcosevelns
`
`Faclalsadlnassage Services
`
`Photos Meet the Practitioners
`
`The Be|laDerma arrives in Highland
`
`Microdermabrasion is a cosmetic procedure in which the stratum corneum (dead
`outermost surface of the skin) is partially or completely removed by light abrasion.
`Different methods include mechanical abrasion from jets of zinc oxide or aluminum
`oxide crystals, fine organic particles, or a roughened surface. After trying many
`different systems, we chose the Be|laDerma system for our microdermabrasion
`clients. Be|laDerma is considered by physicians to be one of the most effective and
`safest microdermabrasion machines available. Microdermabrasion is a gentle and
`minimally invasive procedure not to be confused with Dermabrasion, which is an
`invasive procedure done to take off a deeper layer of tissue.
`
`Microdermabrasion is used to rejuvenate skin, treat acne, remove sun-damaged
`skin and scars, reduce uneven skin tone and remove dark spots (age spots.) The
`procedure is comfortable and requires no anesthesia. Microdermabrasion can be used medically for scar removal whn the
`scar is raised above the surrounding skin, but is less effective with sunken scars.
`,
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`Microdermabrasion can be very effective in the treatment of acne, with regular
`treatments providing the greatest improvement. Microdermabrasion should not
`be used on patients who have taken the medication Accutane (lsotretinion) in the
`
`
`previous twelve months.
`
`There are microdermabrasion machines that use diamond or other tipped wands
`and do not use crystals. For multiple reasons we chose a system that uses
`abrasive crystals. Dr. Weinman believes that the crystal-free machines produce
`microscopic tearing of the skin rather than the even abrasion that is produced by
`crystals. This abrasion is felt to be less traumatic for the dermis. It is also felt that
`there are multiple contamination issues with non-crystal microdermabrasion that
`are not seen with the crystal machines.
`
`At Essence Medispa, we utilize physician-grade skin products in conjunction with the BellaDerma session to provide our
`clients with the finest microdermabrasion procedure in the Hudson Valley. These products are only available through a
`physician’s office.
`
`| Thermago I Skln Tlghtonlng | Nail Fungus
`| Microdsn-nabraslon | Skin Growth:
`Homo l Botox Cosmetic l Hair Removal
`Tooth Whitening l Varicose Veins l Facials&Massago Services | Photos l Moat tho Practitioners l Links l Contact Us
`
`©2007-2009 EssenceMediSpa.com
`Stephen Weinman, MD
`Essence MediSpa, LLC
`222 Route 299
`Highland, New York 12528
`Phone: 845-691-3773
`
`
`
`3/3/2010
`
`Page 1 of 1
`
`
`
`Revive Salon and Spa of San Diego
`
`http://www.revivesa1onandspa.corn/
`
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`Hair Studio
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`Cosmetic Bar
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`Teeth Whitening Spa
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`Med Spa
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`Packages 3. Special Occasions
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`Przducts
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`Teeth Bleaching and Teeth Whitening Sa... http://www.revivesalonandspa.com/teeth-whitening—san-diego.htm1
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`Feeth Whitening Spa
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`Nail Lounge
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`Hair Studio
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`Tit!’/:5 7'1/'l§i'{r‘;i1'Hg \\7{")/I
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`- Long-lasting results using the patented LumaCool“" technology. H ow it Works
`
`
`
`Teeth Whitening
`
`- Achieve a beautiful white smile in about an hour.
`
`- Performed in a relaxing spa environment by a dentist.
`
`Sit back and relax for an hour while a dentist performs our safe and gentle tooth-whitening system.
`|t'sjust three simple steps to a beautiful white smile.
`
`Step 1 - Your gums are protected and the whitening gel is carefully applied to your teeth.
`
`Step 2 - The gel is then activated by a cool LED light for 8-10 minutes while you relax in a dim
`candlelit room and watch a movie or listen to music.
`
`Step 3 - The whitening gel is removed and a fresh coat is re-applied two more times before you
`emerge with a shining new smile.
`
`Teeth Whitening; Before and After Pictures
`
`
`
`FAQ3
`
`1. How long does whitening take?
`
`The whitening gel is on your teeth for three 8-10 minute cycles, totaling about 30 minutes. This is in
`addition to the time it takes to prepare and protect your gums and soft tissues making the total
`procedure time about one hour.
`
`2. Should I do anything to prepare for the appointment?
`
`No. there is no preparation on your part needed.
`
`3. I've heard that teeth whitening hurts, will this cause my teeth to be sensitive?
`
`Although every person is unique, our teeth whitening system causes less sensitivity than the other
`leading teeth whitening systems because of two important factors.
`
`3/3/2010
`
`Page 1 of2
`
`
`
`Teeth Bleaching and Teeth Whitening Sa... http://www.reviVesalonandspa.com/teeth—whitening-san-diego.html
`
`- Our whitening gel is only on ;your teeth for three 8-10 minute cycles, while the other leading
`systems leave the bleach on your teeth for three to four 20 minute cycles. Half of the contact
`time with your teeth means less sensitivity.
`
`° Our light is a cool LED light vihich does not have the potential for sunburn. This is not true for
`many of the other leading systems.
`If, however, you do experience any sensitivity post
`treatment, you may take iduprofen or Tylenol. You can also call our dentist with any
`questions.
`
`4.‘Haw long will the teeth whitening treatment last?
`
`Vlfith proper at home maintenance, your white smile should last for years. Home maintenance
`
`includes proper brushing with an ultrasonic toothbrush, flossing, whitening toothpaste and mouth
`rinse, touch up kits, and of course, regular visits to your general dentist.
`
`5. Can I have my teeth whitened if I am pregnant?
`
`Sorry, we cannot whiten your teeth lif you are pregnant or nursing.
`
`6. What should l avoid after my tteatment?
`
`Your teeth are very prone to relistaining in the first 48 hours post treatment. Therefore, we
`recommend that you avoid the folloi/ving products for two days after your teeth have been whitened:
`
`- Tobacco products
`
`- Coffee or tea
`
`- Colas
`
`- Red wine
`
`- Red meat
`
`- Soy sauce
`
`- Berries or other dark fruits
`
`- Tomatoes and tomato sauces
`
`- Dark vegetables
`
`Foods containing dyes or artificial colorings
`
`3/3/2010
`
`Page 2 of2
`
`
`
`Makeup Artist San Diego Cosmetic Bar — Revi...
`
`http://www.revivesalonandspa.com/cosmetics—san—diego.htm1
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`
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`
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`
`Nail Lounge
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`Cosmetic Bar
`
`Teeth Whitening Spa
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`Med Spa
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`Packages 8. Special Occasions
`
`Products
`
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`3/3/2010
`
`Page 1 of 1
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`
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`Health Spa San Diego - Revive Salon and Spa
`
`http://www.revivesa1onandspa.corn/spa-san-diego.html
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`
`
`Shelby TWP Chesterfield Medi-Spa Medispas Teeth Whitening http://wvvw.p1atinum-medispa.com/about.htm1
`
`Platinum Skin Care was the creation of Jennifer Tilney - Spa owner and
`cosmeceuticals manufacturer. Jennifer felt that there were not enough
`highly active products available to aid those with problem skin - a
`personal dilemma of her own. She teamed up with a pharmaceutical
`chemist to create her own line of professional skin care. The entire
`Platinum Skin Care cosmeceutical
`line is created specifically with
`Jennifer's strict requirements intact, and specializes in problem skin
`areas. All of her products are pH and °/o certified. They contain proper
`amounts of highly active ingredients to give your skin the added boost it
`needs to be clear, smooth and healthy.
`
`Platinum Medi Spa was born from Platinum Skin Care Cosmecetuticals. It
`was created for our dearest customers who craved a special place to be
`pampered and to have their skin cared for with our special brand of
`highly effective professional products.
`
`Instead of just opening a normal day spa, we decided to mix our highly
`potent products with the expertise of a doctor, a nurse, 2 estheticians, 2
`massage therapists and a nail
`technician. with this marriage of
`cosmeceuticals and medical technology, Platinum Medi Spa can offer the
`most effective in-house treatments with the best take-home products.
`
`As we continue to constantly grow, you will see new services, treatments
`and experts in the spa and medical
`fields come into play. we
`continuously strive to offer the most holistic services to our clients, and
`will continue to do so to keep our spa a step above the rest.
`
`Toni Mamie Vicki Stace Linda Dora &Jen
`
`3/3/2010
`
`Page 1 of2
`
`
`
`Shelby TWP Chesterfield Medi-Spa Medispas Teeth Whitening http://www.p1atinum-medispa.com/about.html
`
`*Not pictured - Nancy, Kevin, Tasha, Lynne and Dr. Gupta
`
`For those clients who require several treatments we have financing
`available from Unicorn Financial . Please see any employee for more
`information.
`
`Medical Director
`
`Shalini Gupta MD. Internal Medicine, Gold member Allergen
`
`Nurse
`
`Nancy K. RN
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`Monday, Wednesday, Thursday, Friday 10-6
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`Tuesdays 10-8
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`Saturdays 10-3
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`3/3/2010
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`Page 2 of 2
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`Chesterfield Medispa Massage Body Wraps Scrub Botox
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`http://www.p1atinum-medispa.corr1/
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`3/3/2010
`
`Page 1 of 2
`
`
`
`Chesterfield Medispa Massage Body Wraps Scrub Botox
`
`http://www.p1atinum-medispa.com/
`
`3/3/2010
`
`Page 2 of 2
`
`
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`Shelby TWP Medi Spa Teeth Whitening Britewhite
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`http://www.p1atinum-medispa.com/white_teeth.html
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`Having a bright white smile does much more than just show the world
`your pearly whites. F