BULKY DOCUMENTS
`(Exceeds 300 pages)
`
`Proceedingl Serial No: 9 1 178807
`
`Filed: 11- 17-2008
`
`Title: Opposer’s Motion for Summary Judgment
`
`Part 2 of 2
`
`
`
`Processed by Duane Foster
`
`

`
`

`
`..o.Duna...
`
`
`
`
`
`....O...amz#a.-.zo=.<zno.__m"LE
`
`»..
`
`an ''‘\'n snvnlsx
`
`

`
`‘pod people‘ ipod - 000916 Searth
`
`.
`
`.
`
`09/14/2006 01:03 PM
`
`Sign in
`
`Web
`
`Images VideoNe‘”’ News Maps more »
`
`"Podpeople"ipod
`
`g
`
`“ W
`
`rS—e-a'r‘ch"- A§—-*—-mzgfigef“ch
`
`
`
`eb
`
`Results 1 - 10 of about 42,600 for "mg peop|e" ipod. (0.10 seconds)
`
`Pod People_—_iPod Mp3 Player FL, v1
`Pod People is the fanlisting for fans of the Apple iPod Mp3 Player.
`legilimens.org/podular/ — 6k - Cached - Similar pages
`
`villa e voice > news > The Essa b lzz Grins an
`
`Pod People This Valentine's Day, the fastest way to the heart may be through
`there's one dramatic difference between an iPod and a mix tape:
`www.vi|lagevoice_com/issues/0406/essay.php -‘ 14k ~ Cached - Similar paoes
`
`Of course,
`
`ASU Web Devil - Musig Notes: Pod People
`Music Notes: Pod People. ipods replace social life with personal soundtracks
`way, the ipod has become the soundtrack to its owner's life.
`www.asuwebdevilcom/issues/2005/02/10/artslpop/691896 - 38k — Cached - Similar paces
`
`And in a
`
`ATPM 11.02 - Pod People
`With his trusty PowerBook and iPod, he's available for Macintosh-related work in and
`around DFW.
`If you would like to write a Pod People column,
`www.atpm.com/11.02/pod-peopleshtml - 14k - Cached - Similar pages
`
`ATPM 11.05 — Pod People
`If you would like to write a Pod People column, please contact the editors.
`June 2005; Creative Understanding Achieved Via iPod ~ May 2005
`www.atpm.com/11.05/pod-people.shtml - 12k - Cached — Similar paces
`l
`
`Pod People -
`
`Pod People
`Pod People. Teachers find cool new uses for Apple's ubiquitous music player.
`sleek, sexy must—have for the MP3 set, but Apple's iPod -- a digital
`edutopiaorg/1280 - 13k — Cached - Similar pages
`
`It's a
`
`Invasion Of The (i)Pod People, Digital Music Player Has Apple
`They're the Pod People. Or make that, the iPod People.
`If you ask the Pod People at
`Duke what makes the iPod such a phenomenon, they'll name three key
`www.cbsnewscomlstoriesl 2004/12105/sunday/main659126.shtml - 70k -
`Caches’ - Simi "J paces
`
`sfbg.com | A and E
`Pod people. "l've got an iPod," Aquarius Records’ Allen Horrocks says, before pointing at
`his partner, Andee Connors, and adding, "and so does he.
`www.sfbg.com/38/19/cover_noise_ipod.html - 25k - Cached - fiviilar
`
`Mac News: iPod: Stylish icessories for Pod People
`MacNewsWorld -— “Mac Intelligence for the Enterprise" -— provides the latest professional
`intelligence on Mac-related products, trends and developments.
`www.macnewsworldcom/story/51739.htm| — Similar pages
`
`htrp:l/www.google.comlsear<h?cIienx=safari&rls=en&q-=%22pod+people%22+ipod&ie=-UTF—8&oe=UTF-8
`
`P393 1 °‘ 2
`
`

`
`‘pod people‘ ipod - Google Search '
`
`09/ 14/2006 01:03 PM
`
`Blogcritics.org: Pod People: The iPod Backlash
`Sci/Tech: Pod People: The iPod Backlash - Got an iPod? Well, it just might kill you, and
`destroy our culture along the way.
`blogcriticscrg/archivesl2006/01/301121345.php - 46k - Cached - Similar gages
`
`CIO’:.3’L}i}1.’-zlxtzigizig I b
`1 2 § 5 § § Z § 2.12
`Next
`
`Result Page:
`
`“pod people‘ ipod
`
`
`Search—.\
`
`Search within results | Language Tools | Search Tigs l Dissatisfied? Helg us imgrove
`
`Google Home — Advertising Programs - Business Solutions — About Google
`
`©2006 Google
`
`hup://www.google.com/search?cIienr=safari&rls=en&q=%22pod+people%22+ipod&ie=UTF-8&oe=UTF—8
`
`Page 2 of 2
`
`

`
` .
`
`......,......., ..... .... ...-,....,.........
`
`rom Wikipedia, the free encyclopedia
`
`od may refer to:
`
`II
`
`- A method of propulsion for ships, also known as Azimuth thruster
`The seed-case of a flowering plant, particularly of the pea family Leguminosae, and most often of the
`edible pea
`- A social group of cetaceans
`- Pod, Gennany, a district in nonhem Germany, near the town of Wismar
`a Pod, Bosnia~Hercegovina, a location in the upper Vrbas River valley in Bosnia-Hercegovina where
`settlements of a Bronze Age people identified by some archaeologists with the "Proto-lllyrians" have
`been found
`- Pod (album), a rock album by The Breeders
`- The Pod, 8 I991 album by Ween
`u A Welsh poet, real name Arwcl Roberts
`u Cannabis, as referenced in William S. Burroughs’ novel, Naked Lunch
`- A tripod
`A slang term used to describe a building used to house Inmates
`Synonym , A term used in the vernacular to mean: body, capsule, case, container, frame, framework,
`hull, husk, mold, shell, skeleton, structure, vessel, and the like
`A shon video, usually non-professionally produced, also known as Viewer Created Content on the TV network Current TV
`An Apple iPod
`A packet of line coffee grounds packaged for use in espresso machines
`A footwear brand
`
`O
`
`O
`
`am/uo .1:|u rm
`
`
`
`_
`_
`,
`A" a’5"°°'"°"a (P°'"."'a" my) Sud P°d
`°p°"'"g'
`
`An aerodynamic container to be mounted under an aeroplane, containing, e.g., electronic equipment or rockets
`A paintball container used to reload during games.
`Pod: a slang term for an entity living as a human, but unable and/or unwilling to confonn to societal and cultural norms and mores. There are a
`disproportionate number of IT professionals andmath teachers who live as pads. The term was first used on the Seinfeld television show when Jerry
`Seinfeld told Cosmo Kramer that he (Kramer) was a pod.
`u POD
`
`This is a disambiguation page -— a list of articles associated with the same title. [fan internal link
`referred you to this page, you may wish to change the link to point directly to the intended article.
`Note: This page needs to be cleaned up to be brought into confonnance with the Manual ol‘Style.
`See Wikipedia:WikiPro_ject Disarnbiguation for more information
`
`:trieved from "http://en.wikipedia.org/wiki/Pod"
`
`5 “7“"'"""P'
`
`,'_'Z§‘.£f,'.’,','.],,,'_’;‘
`r
`-r. .-
`3 ‘*""“*""-'
`i
`‘
`
`i
`
`Look up pad in Wiktionary, the
`free dictionary.
`
`ttcgories: Disambiguation pages in need of clear-iup| Disambiguation
`
`_
`. This page was last modified 17:10, 4 August 2006.
`. All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.)
`Wikipcdia® is a registered trademark of the Wikimedia Foundation, Inc.
`. Privacy policy
`- About Wikipedia
`. Disclaimers
`
`i.//en.wilcipedimorg/tviki/Pod
`
`P33“ ' °'.'
`
`

`
`Mac News: iPod: Stylish iCessories for Pod People 0
`:—3Fr<
`.4.
`...r:~I'-is-'Mar Newsll Vorld'"
`
`O
`
`09/ 14/2005 01:01 PM
`
`Career Center |_Search Jobs | Post Resume
`
`IPOD
`
`MAC INTELLIGENCE FOR THE ENTERPRISE
`-='e':~;.v-'
`
`
`..._..‘,.~‘,....;.:.'.:—A »
`
`'
`
` MacNewsWorld > Entertainment > iPod I Read Next Article in iPod
`
`September 14, 2006 01:01:02 PM
`
`l Please note that this material is copyright protected. It is illegal to display or reproduce this article without permission for any commercial purpose,
`! including use as marketing or public relations literature. To obtain reprints of this article for authorized use, please call a sals representative at (818)
`«i 461-9700 or visit htt 2 www.ectnews.com about re rints .
`-
`
`
`PRODUCT REVIEW
`
`for Pod People
`
`By Megan H. Chan
`Newsday
`07/13/06 5:00 AM PT
`
`underwater.
`
`
`The plastic waterproof 0tterBox keeps your iPod away
`.
`-
`from electronic nemesis No. 1 —- H20, letting you swim, float or tan in
`peace. A thin plastic layer allows you to control the iPod while
`
`Print Version
`15:} E-Mail Article
`
`iPod, uPod, now we all Pod. Since its introduction in 2001, the iPod and its generations have reinvented
`how we listen to music.
`
`Piggybacking on the pod craze are innovative takes on standard electronic accessories and the
`introduction of oodles of new, wacky add—ons to the beloved music device.
`
`Apple (Nasdaq: AAPL) Ox says it shipped 8.5 million iPods in its last fiscal quarter and has recorded an
`increase in shipments of more than 60 percent in the past year. Accessories for iPods are a US$1 billion
`business, according to published reports. Many, including Apple, expect that to grow tremendously.
`
`Here's a sampling of accessories that will make your inner geek squeal with delight:
`
`icarta
`
`The four—speaker stereo dock, complete with retractable bath tissue holder, ups the ante in bathroom
`accessories. Just plug the base into an electrical socket, mount your iPod, and rock out to your favorite
`tunes with company that won't judge your odor. Toilet paper not included.
`
`Price: not available
`
`Where to buy: www.atechflash.com —— available July 21
`
`Compatibility: all models
`
`Perk: Even Uncle Bud, the lumberjack, will want one for his outhouse.
`
`hup;//www.macnewsworldxomlsloryl S I 739.htrnl
`
`Page l of 4
`
`n.....4523
`
`

`
`Mac News: iPod: Stylish iCessorles for Pod People “
`
`Wire Winders
`
`09/ 14/2006 01:01 PM
`
`The glow-in-the—dark Tetran, a rubber creature with 23 rubber spikes, literally eats your earphones’
`extra wiring, looks stylish on a key chain, and doubles as a stress ball and mini-massager.
`Tunewear.com's elegant jewel clip blings in winter white or princess pink and doubles as a lapel pin
`while keeping those messy earphone wires hidden from present company.
`'
`
`Price: $12.95; $49.95
`
`Where to buy: www.tunewear.com
`
`Compatibility: All models
`
`Perk: Much classier than having a tangled web of wires choking you.
`
`iBoxer
`
`Jazzing up skivvies for both sexes, the cotton—spandex blend iBoxer has a front iPod pouch and comes
`in more than five colors for the most selective consumer. Next time a boxer-clad Tom Cruise decides to
`slide across a floor, he can pack the music with him.
`
`Price: $22
`
`Where to buy: www.in timo.com
`
`Compatibility: all models
`
`Perk: Fits all sizes -— nano to video.
`
`Otteraox
`
`The plastic waterproof box keeps your iPod away from electronic nemesis No. 1 —- H20, letting you
`swim, float or tan in peace. A thin plastic layer allows you to control the iPod while underwater.
`
`Though the safety bubble can't go scuba diving, your new swimming buddy can dive at least 3 feet. To
`complete the ultimate audio aquatic experience, listen to your music underwater with a pair of H20
`Audio WaterProof Headphones for $39.95.
`
`Price: $29.95-$49.95
`
`Where to buy: www.otter box.com
`
`Compatibility: All models
`
`Perk: A better pool accessory than annoying blow-up floatie toys.
`
`Boomtune
`
`Another looks—lil<e—it—cou|d—fly speaker plugs straight into the earphone jack on your iPod to broadcast
`your playlist loud and far. One AAA battery yields about 10 hours of rock.
`
`hltptl/www.macnewsworld.com/slory/ S I 739.html
`
`Page 2 of 4
`
`

`
`Mac News: iPod: Stylish lcessories for Pod People .
`
`O
`
`09/14/2005 01:01 9M
`
`Price: $39.95
`
`Where to buy: www.tunewear.com
`
`Compatibility: All models
`
`Perk: when plugged into an iPod shuffle, the boom acts as a tripod.
`
`SOLID Universal Solar Charger
`
`This three-armed, foldable solar charger frees backpackers and outdoorsy types from the shackles of
`wall—chained electrical outlets. The lightweight solar charger connects directly to your iPod or cell phone,
`and manufacturers claim it can store energy for up to one year. One hour of sunshine buys one hour of
`
`power for your iPod.
`
`Price: $89.95
`
`Where to buy: www.solio.com
`
`Compatibility: All models
`
`Perk: Take the free energy and score points with Mother Earth.
`
`I-.Dog
`
`The only bark man's new plastic best friend makes is whatever your iPod's streaming at the moment.
`Once plugged in, the I-Dog speaker dances, wags his ears, and seven colored LED lights on his face
`change with his mood and groove. For $9.99, pooch lovers can buy their pet various knit clothing sets,
`including matching ear socks.
`'
`
`Price: $29.99
`
`Where to buy: www.hasbro.com
`
`Compatibility: All models
`
`Perk: This pet's undying love costs three AAA batteries and a good beat.
`
`iCarP|ay Wireless Plus
`
`Making rush hour on the LIE bearable, the FM transmitter beams your iPod's tunes within about a
`three—foot radius, so you can listen to them on your car radio. Three preset stations help you to find a
`clear signal.
`
`Price: $69.99
`
`where to buy: www.target.com
`
`Compatibility: all models
`
`Perk: Be free of radio commercials and annoying DJ chatter.
`
`hupzl/www.macnewsworlctcom/sIorylS1739.hxmI
`
`9399 3 0‘ 4
`
`

`
`Mac News: iPod: Stylish icessories for Pod People “
`
`O
`
`09/14/2005 01:01 pM
`
`Nike+iPod Sport Kit
`
`An in—shoe sensor signals a receiver attached to your iPod, recording the runner's time, distance,
`calories burned and pace. In turn, an automated voice tells the runner the stats. When you get home,
`your iPod syncs with your computer $3 to track your overall progress.
`
`Price: $29
`
`Where to buy: www.apple.com —- available mid— to late July
`
`Compatibility: iPod nano only -— iPod and specially designed Nikes not included
`
`Perk: Lance Armstrong endorses it. EB
`
`© 2006 Mcclatchy-Tribune Business News. All fights reserved.
`© 2006 ECT News Network. All rights reserved.
`
`‘= Next Article in iPod: Wireless Download Race: Microsoft, Apple in Dead Heat
` ._:_—.
`
`Copyright © 1998-2006 ECT News Network, Inc. All rights reserved. See Terms of Use and Privacy
`Policy. How To Advertise.
`
`hup:Ilwww.ma<newsworld.i:om/slory/51739.htm|
`
`P399 4 0' 4
`
`

`
`Blogcritics.org: Pod People: The iPod Backlash .
`
`O
`
`09/14/2005 01:01 PM
`
`
`
`iogicriit
`
`A sinister cabal of superior bloggers on music, books, film, popular culture, technology, and
`politics.
`
`OPINION
`
`Pod People: The iPod Backlash
`
`January 30, 2006
`Pete Blackwell
`
`Like it or not, we're living in the age of the iPod. Apple has sold over 40 million units of this newfangled gadgetry
`(14 million in the last quarter of 2005 alone) and there's no end in sight. Let the backlash begin!
`
`Apparently, there are some risks that come with iPod ownership (other than going broke, that is). First off, you
`could be walking down the street rocking out to the latest Nickelback single, which would make you easy prey for a
`mugger. Of course, you'd deserve to get your ass kicked for listening to Nickelback, but, on the upside, the
`mugger would be much less likely to steal your iPod if you were.
`
`Another bit of alarmism for the iPod generation is actuallyjust a dusted-off scare tactic from the golden age of the
`Sony Walkman: deafness. According to the American Speech—Language—Hearing Association, iPods and other such
`devices are capable of causing permanent damage to the hearing of our nation's hip, young, rich iPod owners. Pity.
`
`Digital technology has made it possible to play music in these devices at loud volumes without the
`signal distortion produced by, say, a transistor radio. And Apple touts its newest iPods as being
`capable of holding up to 15,000 songs and being able to play for up to 20 hours on a fully charged
`battery. Therein lies potential for trouble.
`
`If you listen to the Cassandras, it gets a whole lot worse than that. At stake is not merely our aural health, but our
`very culture as well. Again, this is not new. Back in 1987, Allan Bloom had this to say in The Closing of the
`American Mind: "As long as [young people] have the Walkman on, they cannot hear what the great tradition has to.
`say. And, after its prolonged use, when they take it off, they find they are deaf." The deafness of which Bloom writes
`is, for the most part, a metaphysical affliction. Now some researchers from Britain are Qredicting a similar calamity
`for the iPod People.
`
`The accessibility of music has meant that it is taken for granted and does not require a deep emotional
`commitment once associated with music appreciation.
`
`That according to "music psychologist" Adrian North of the University of Leicester, who probably really, really loved
`Mott the Hoople and the kids today, theyjust don't have the passion, man. Among the researchers‘ other findings:
`
`...because of greater accessibility through mass media, music was nowadays seen more as a
`commodity that is produced, distributed and consumed like any other. It could also account for the
`popularity of television talent competitions, particularly in Britain, which allow viewers from the "iPod
`generation" a rare chance to engage and appreciate music and live performances...
`
`Yes, blame the iPods for that. Perhaps people see music as "a commodity that is
`produced, distributed and consumed like any other" because it is. Why don't these
`guys swith off BBC 4 long enough to have a look at what passes for music these
`days on MTV? It's all about grillz and lovely lady lumps, and God knows the
`Pussycat Dolls are some sort of atrocious result of a brainstorming session in the
`marketing department over at Maxim. Maybe, just maybe, people lack a deep
`emotional commitment to today's music because it is, with so few exceptions,
`utter, irredeemable crap. People don't like American Idol and Popstar because
`these shows are a "rare chance to engage and appreciate music.” They like them
`because they are just as prepackaged and nonthreatening as the music they're downloading for free from Russian
`websites. The message of American Idol is not about authenticity, it's about the opposite. We can mold you into a
`
`
`
`http://blogtritics.org/archives/2006/O1/30/l2l34S.php
`
`P399 1 07 3
`
`

`
`Blogcritics.org'. Pod People: The iPod Backlash ’
`
`O
`
`09114/zoos o1;o1 pM
`
`star. No artistic vision necessary. Hey. maybe they'll sing a Kelly Clarkson song!
`
`‘The degree of accessibility and choice,” says North. "has arguably led to a rather passive attitude towards music
`heard in everyday life." So what's the solution? Apparently, music should be less accessible. North sounds like a
`hipster who gets pissed off when his favorite underground band goes mainstream. {Insert lame—ass band here] can
`only be truly appreciated by smart people like me. The rest of you are posersl Yeah? Well I have the ultra—rare,
`limited—edition, numbered quintuple seven—inch box—set. And you only think of music as a commodity.
`
`;
`
`what North doesn't understand is that most people have a passive attitude toward music. So they're listening to a
`wider variety of stuff now. So what? Don't blame iPods, blame the shallow, repetitive, cannibalistic music industry
`instead. If only you were as smart and discerning as North. Then you'd know what I was talking about.
`
`b-
`
`:(,‘.’5re".‘-i.{ré.tie_"aI:.e*._"ri’a_ j';_)?- ~
`
`Sep 9. 2005
`Action Painting 2.0
`
`P_org§_n_E_D_ mr r_uo_a l_lRNE_l
`Pete Blackwell, a beauty school dropout who thought he‘d try his hand at political commentary instead, lives in St. Louis. Cate-.v.~.y to the vves:
`and proud home of Provel cheese.
`
`
`i Sen 9. 2006
`Action Painting 2.0
`
`...-*.°.v.=.':5.*?..°.Y. r.t.s=>t.s.s.»s.w3.
`'
`
`
`Like this article? j;deL,icio.gs I +TaiIRank
`
`Ads by Google
`
`Hearing
`
`iPod 10GB
`
`I Pod
`
`iPod 5GB
`
`Pod People: The iPod Backlash
`
`Article
`
`» Published on January 30, 2006
`» Type: Opinion
`» Filed under: Sci(Tech, Sci[Tech: Software,
`Sci[Tech: Internet, Music: Business,
`ggulturez Society.
`
`Author: Pete Blackwell
`
`» Pete Blackwell's BC writer a
`
`» Pete Blackwell's personal weplog
`
`‘*1
`_
`DJRadI0head
`
`Sour grapes and inanity. Using a small amount of basic sense takes care
`of many of these so—called risks.
`
`—"”"“’“’\'
`
`3005; Listen to your music at a reasonable volume. Stay alert to your
`M353 *"“'
`surroundings. Don't listen to Nickelback.
`
`All my iPod has done is make it easier for me to listen to the music I love
`and buy. If that is killin the culture, so be it. The culture I see is filled
`with Paris Hilton, Tom wise, and other bullshit. If my iPod can help put
`a stop to all that Steve Jobs should win the Nobel Prize.
`
`hup://blogcritics.orglarchrves/2006/O1/30/12l34S.php
`
`Page 2 Ol 3
`
`
`
`

`
`BlogCrili(S.Org: Pod People: The iPod Backlash 0
`
`09/14/2006 01:01 PM
`
`Want comments emailed to you? Email address (no spam, promise!):
`
`E-—Me!
`
`This site and an mntent "I: Blogcrilicsmg and xhe respeuive authors. All Rights Reserved.
`Blogcrilics uses and retommends Cvberwurx Hostinu with blou hoszino as low as $5/month
`
`hrtp:llblogcriticxovg/archives/2006/01/30] 12 l345.php
`
`Page 3 of 3
`
`

`
`5YTE«<°'“ > "°d P900‘?
`
`09/14/2005 01:01 PM
`
`iPod Video Converter
`Find iPod \fideo Converter
`Software Convert Video to Play
`on Your iPod!
`iPodVldeoConverters.com
`
`Convert DVD to iPod
`New software to convert DVD to
`iPod Convert any DVD movie to
`your iPod
`www.DVDtoMP4iPod.corn
`
`Top 6 iPod Movies Sites
`See The iPod Movies Download
`Report Before You Download Any
`iPod Movies
`iPodMoviesUnlimited.com
`
`Want iPod Music?
`Download Unlimited iPod Music
`Video No Monthly or Per
`Downloads Fees!
`www.d0wn|oadreviews4ipod.corn
`
`
`
`
`
`I
`
`BYTE.com
`
`ass feed E31321
`Archives
`Columns
`Features
`Print Archives 1994-
`i998
`Special
`Michael Abraslvs
`Graphics
`Programming Black
`Book
`101 Perl Articles
`About Us
`write to BYTE.com
`Advertise with
`BYl’E.corn
`
`Newsletter
`Free E - mail
`Newsletter from
`BYTE.com
`Email Address
`
`First Name
`
`Last Name '
`
` .-.,. .... ........_.. .... ..... .. ...
`
`) sum: “""“"" @'
`..
`..
`.
`.. ..
`
`Jump to...
`
`H -
`
`.
`
`ADVERTISE
`
`BY'iE.com > Chaos Manor > 2005
`
`Print Fgiengly yggsion
`
`Pod People
`
`By Jerry Pournelle
`October 31, 2005
`
`(Pod People : Page 1 0! 1 )
`
`Column 303 (Continued from the
`Previous Weekl
`
`Enter the iPod
`
`when I updated my Mac it also updated
`iTunes to the latest version, so now i
`was set to transfer my space songs, and
`the first Mosse lecture, to my new 20 GB
`iPod. Joy.
`
`Ads by Goom>_qogle
`Copy video DVD to iPod
`Convert & upload dvd to iPod \fideo avi divx xvid dvd vob wmv
`mp4 video
`www.avsmedia,oom/VideoTools
`
`Advefiisg Q this site
`
`ifigd Regal; 8- Parts
`Apple Certilied+ Technicians Quick and inexpensive service
`iPodMechaniccom
`
`Want iPod Music?
`Download Unlimited iPod Music Video No Monthly or Per
`Downloads Fees!
`www_MyiPodownloads.com
`
`Free iPod Nano
`Free iPod Nano Vlfilh Free Shipping. Complete Our Survey & Gel it
`Free!
`Ontheweb-oflcncom
`
`Advertise on this site
`
`Dr. Dobb's Media
`Center
`
`Scaling Onlige Apps: It'§
`Really Hard
`Vladimir Mlloushev, CEO or
`3Tera.com, discusses the
`challenges in saling online
`applications, and steps
`software developers can
`take to make the process
`easier. (MP3)
`Autonomous Segices
`and Pub(Sub
`Udi addresses questions
`about autonomous
`services, publish/subscribe
`communication, exceptions,
`data duplication, reuse,
`and governance. (MP3)
`..
`r .-
`
`Get the DD] Media Center
`feed
`
`
`
`and experience sessions
`trom SD Best Practices
`2005 via high-quality video
`streamed to the web.
`Experience sessions and
`view informative exhibitor
`presentations on demand.
`Develop your expertise
`with SD-TV today!
`BYTE.com Store
`
`
`
`BYTE CD-ROM
`
`NOW, on one CD~ROM, you
`can instantly access more
`than 8 years of BYTE.
`
`
`
`
`
`’§IEc7?' “
`
`Reset Form \
`
`I was assured of that. in my case
`When you plug in the iPod it's supposed to open iTunes automatically.
`it didn't, so I opened iiunes manually. it certainly saw my iPod and asked me to name it, helpfully
`suggesting ‘Jerry Pournelle's iPod.‘ I decided on Captain Flint. (Naming happens only the first time you
`plug in an iPod.)
`
`d Gle
`
`Some of iTunes is highly non-intuitive, but it's simple enough once you understand. The actual files are
`kept in one big list in the library. You can then begin to structure that list.
`
`iPod Music & lTunes
`Do Not Download Music
`Until Afler You Read
`This Revealing Review
`wwwultimale-lpod.com
`
`Advertise on this site
`
`it's easy enough to create album categories (they're called 'playlists') and the like by clicking on the little
`plus sign down at the bottom of the program, but if you want to create a ‘smart playlist' you need to go
`to the top menu, click file, and select ‘smart playlist,' which isn't one of the rategories ofiered down in the
`program button area. The thing about smart playlists is that you can set up rules, a bit like Outlook, and
`any songs that satisfy those rules will be put into that playlist.
`Incidentally, Peter Glaskowsky tells me that if you do Option-click on the little plus sign you will get the
`same result.
`I don't feel so bad about not knowing that since Roland didn't either.
`
`l gave my playlist the name George Mosse and set the rule that any song that had Mosse as artist would
`go into that. Understand, playlists are shortcuts; there's never more than one copy of the actual tile, but
`the same song can be in dozens of playlists if that's the way you want to organize things. In my case I
`only had the space filksongs, and the Mosse lectures. I've been adding other items since, including
`Podcast, but that's all I had when I started.
`
`If you're wondering what a podcast is, you shouldn't feel alone; it's an odd word, and while it's pretty
`obvious from context that it has something to do with the iPod, it's not quite clear what the term means.
`Quite simply, a podcast is an audio program——lt can be a lecture, or the sound portion of a television
`program, or a talk-show—whlch can be automaglcally downloaded via subscription, and then stored In a
`portable audio player like an iPod and listened to at your leisure.
`
`You can think of it as TIVO for your iPod—basically, a program will fetch these audio programs for you and
`save them on your audio player, and you may then listen to them at your leisure. Simple concept, opaque
`terminology;
`i guess that's progress, of a sort.
`There're a lot more details to how the subscription/syndication services work; they make use of some
`technologies called RSS and Atom which are also used to publish weblogs, or 'blogs,' as they're known (an
`ugly term, but one that's all the rage, at the moment). The main thing is that you can quite easily start
`listening to podcasts by getting an iPod and setting up Apple's iTunes software, which is available as a
`download for Windows users as well as for Mac users, and then using it to access Apple's iTunes Music
`
`hllDIllwww.byle.tomIdocumentsIs=9S02/byt1130788842972/103l_pournelle.html
`
`Page 1 of S
`
`

`
`BYi’E.com > Pod People
`
`09/14/2006 01:01 PM
`
`
`
`2 - fieuristlc Algorithms
`In this volume of Best of
`BYTE, we explore the
`emergence of some
`heuristic algorithms.
`Although we have only
`scratched the surface of
`this intriguing subject, we
`hope we've suggested the
`potential of the synthesis of
`heuristics and algorithms.
`
`Store liTMS). There's a podcast. section of the ITMSV with literally thousands of podcasts to which one an
`subscribe via flunes itself, and its pretty easy to pick the ones you're interested in and in short order
`have a great deal of varied content available on your iPod during your workout or your daily commute.
`More on this later.
`
`I could see that Ledure One was in the library, meaning that the actual file was present. I tested that
`again by double clicking it. out boomed Professor Mosse on rife before the Enlightenment. All was well.
`opened the George Mosse playlist, and there was Lecture One again. Perfect.
`Meanwhile the iPod had been updating itself. it loaded on the space filk albums, and every photograph the
`system could Find on’ the Mac. I need to remember that: given the number of pictures I take, I could, I
`suppose, eventually overload even a 20 GB iPod with electronic pictures. No danger of that for a while,
`though.
`
`i
`
`The iPod announced it was done. i disconnected it. The iPod is pretty intuitive, and it was no problem
`navigating to ‘A Fire in the Sky.‘ I plugged In the not very good earphones that come with the iPod;
`they're certainly good enough for the quality of music and speech I have on there just now. i noted that
`my Sennheiser Noise Cancelling Phones will also work with the iPod, so I'll be able to listen to lectures
`and books on tape while on trips. Making books on tape usable on iPod will be easy enough with Hijack
`Pro.
`
`Then came the shocker. No Mosse.
`
`The New Improved iPod
`
`Roland listened with patience as I explained that yes, the Mosse playlist was on the iPod, but no, the
`lecture was not. Opening the playlist showed it to be blank.
`Roland was incredulous. He'd done all this himself. He had the lectures on his iPod. Why were they not on
`mine?
`‘
`
`“Maybe we saved to the wrong format. But no, the iPod would tell us if it couldn't play it. You didn't get
`any error messages, did you?" he asked. I assured him I had not. No error messages, but no lecture.
`we checked to see that we were both using the same version of Prunes. We were. But he had the Mosse
`Lectures on his iPod and I did not. We thrashed about a bit. Captain Flint appears In the i'l'unes fist, and if
`you right click (or splat-click if you are a one-button mouse purist determined to use two hands for a
`one-hand job) on the name of an iPod, it gives a list of commands, one of which is ‘Update.’ The iPod is
`supposed to Update automatically (at least if you have i'l'unes preferences set to do so, and I do), but it
`can be forced to update. i did that. Still no Mosse lecture.
`
`we concluded that although the Mac could play the MP3 Low Bookmarkable format, the iPod could not. I
`admit! was dubious, but Roland was certain. we went back to Hijack Pro, and set the output setting on
`mine to be identical to what Roland had used to record the lectures on his Mac: Custom, MP3, VBR, 80
`KBPS, Stereo, not bookmarkable. VBR means Variable Bit Rate. 80 KBPS is 80 kilobits/second. Stereo is
`self-explanatory. Bookmarkable means the file format allows the iPod to insert a mark where you lefi off
`listening so it can go back to that place next time you start up.
`So, once again, we set Hijack Pro to download and record Lecture One, this time recording it in a format
`Roland knew would work. Meanwhile, he tried to load in a song in a format he knew his iPod would not
`play—and discovered that they have ‘improved’ the iPod software. Whereas previously it would load
`unplayable formats and then tell you it couldn‘t play them, now it won't load them at aIl—-but doesn't
`bother to tell you that it didn't load them, or that it can't play them. They leave all that as exercises for
`the user.
`
`I suppose I shouldn't be surprised. My iPod came with an older packing list that told me I would find a
`Firewire cable in the box. There was no firewlre table, and the new improved IPods don‘t come with a
`Firewire cable. You have to buy that separately. it's called an iPod l-‘irewire Docking cable, and it's
`available from Overstock for $9.99. One presumes that Apple didn't include it in the current iPod for
`fiduciary reasons.
`This isn't the first time Apple has done this. The first lPods came with a sort of remote control gadget, but
`those have been a separate purchase for some time now.
`
`I opened
`So. Having set the new recording format, we waited another hour. The lecture concluded.
`rTunes, and rather than wait for the automatic update, forced an update to Captain Flint. And Lo! there
`was the lecture, under the playlist George Mosse. I downloaded two more lectures. Those also transferred
`to the iPod. I plugged in the earphones and listened. No question about it, the lectures are there.
`l also found out courtesy of Dan Spivak that I can save the lectures in the AAC (Low, Bookmarkable)
`format. They transfer to and play on the iPod, I can't tell the difference in sound quality, and the files are
`about half the size of the 80 KBS format.
`~
`
`There are several morals to this story. One is that when you're working on something tridcy, and
`someone else has already made it work, you are probably best off exactly duplicating the previously
`successful effort. Take excursions to make improvements, but make the excursions off known success.
`
`Another is that things change, and you can't count on ‘improvements’ making things better for anyone but
`the manufacturer/publisher. The modern American business climate does not reward companies for caring
`about customers, doing things with grace, or using simple good sense in making modifications.
`if an item
`is selling, sell a lot of them, and if you can cut costs by leaving out a few of the extras that got it selling
`in the first place, by all means do so, because the bottom line profit is the only thing that counts. 1 wish it
`were not so.
`
`Fiduciary Responsibilities
`
`One of my colleagues questioned my use of the phrase Tiduciary reasons‘ in my guess as to why Apple
`was no longer including the Firewire Docking Cable in the iPod box. I suppose an explanation Is in order.
`
`hnp://www.bv1e.com/documents/s=9So2/by:113o788842972/1031_poumelle.html
`
`Page 2 of S
`
`l
`
`
`
`

`
`8YTEcom > Pod People
`
`09/14/2006 01:01 PM
`
`In our mad rush to cure all ills and remove all risks from life, we have set up ever increasing restrictions
`on the discretion enjoyed by corporation directors. We have made it far easier to start stockholder
`lawsuits, and we have begun to hold corporate directors personally liable for dedsions that affect stock
`prices. This is all done in the name of ‘fiduciary responsibility‘; the directors and officers of corporations
`enjoy the trust of the stockholders and thus have special responsibilities to them.
`
`This puts great pressure on directors to maximize short term profits. Add to that the stock option
`incentives used by many companies, and the pressure to drive up the stock gets even h