BULKY DOCUMENTS
`
`(Exceeds 100 pages)
`
`Filed:
`
`4[16[2012
`
`Title: OPPOSER’S NOTICE OF FILING REDACTED
`
`TESTIMONY OF THOMAS LA PERLE AND EXHIBITS
`
`Part
`
`2of 4
`
`

`
`I Weénaw.
`10/31/02 CHICAGOTR 28
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`'
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`I
`
`Newsnoom
`Page 1
`
`10/31/02 Chi. Trib. 28
`2002 WLNR 12669834 _
`'
`
`CHICAGO TRIBUNE
`
`Copyright 2002 Chicago Tribune Company
`
`October 3 l, 2002
`
`On target with iPod
`_
`Edited by Cara DiPasquale (cdipasquale@tribune.com) and Kris Karnopp (kkamopp@tribune.com)
`
`Start your Christmas shopping early.
`
`Apple announced Wednesday that iPod, its popular digital music player, will be available at all Target stores na-
`tionwide starting this week. Apple has placed an operable iPod on display in each of Target's 1,148 stores, so every
`customer can listen to an iPod before they buy.
`-
`
`Available in both Mac(R) and Windows versions, iPod "holds up to 4,000 songs and is the only portable digital mu-
`sic player with Auto-sync, an innovative feature that automatically downloads an entire digital music library into an
`iPod and keeps it up-to-date whenever the iPod is plugged in.
`
`It'll set you back about $300, $400 or $500, depending on the version.
`
`Copyright © 2002 Chicago Tribune_Cornpany
`
`---- INDEX REFERENCES --
`
`INDUSTRY: (I.T. (IIT96); Multimedia Production, Graphics & Publishing Sofiware (1MU67); Software (lS030);
`Software Products (lSO56); Application Software (lAP32); Audio Technology (IAUOI); Advanced Digital Tech-
`nologies (lAD50))
`'
`'
`
`Language: EN I
`
`OTHER INDEXING: (Apple)
`
`KEYWORDS: TECHNOLOGY; PRODUCT; DECISION; COST
`
`I EDITION: RedEye
`
`Wordcount: 142
`10/31/02 CI-IICAGOTR 28
`END OF DOCUMENT
`
`© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`

`
`Weétlaw.
`
`9/6/02 NEWSPRESSFL G 14
`
`NEWSROOW
`
`_ Page 1
`
`9/6/02 News-Press (Fort Myers Fla.) G14
`2002 WLNR 14986748
`-
`
`'
`
`-
`
`News—Press, The (Fort Myers, FL)
`Copyright 2002 Gannett
`
`September 6, 2002
`
`Section: Gulf Coasting
`
`Apple serves up a hit with iPod
`
`September 6, 2002
`
`I can take 1,000 of my favorite songs and carry them around in my pocket.
`
`Am I dreaming, or did Ijust buy an iPod? I'll give you a hint — I'm not dreaming.
`
`News-Press
`
`The iPod is Apple's new MP3 player, and it can come with either 5 GB (1,000 songs), 10 GB (2,000 songs) or 20
`GB (do the math yourself), all of which are hugely bigger than most MP3 players out there.
`
`The iPod also has, in true Apple tradition, a great design. You can easily navigate through all of your songs more
`quickly than you can navigate through most MP3 players that hold one-fifth of what this holds.
`
`Your songs are arranged by playlists, artists, albums, songs, genres and composers. Most MP3 programs have some-
`thing that allows you to get all theiinfo on your CD with the click of a button, but if you don't have one of these, or if
`.it is an extremely obscure CD, you will have to fill in this data yourself.
`
`The iPod comes with a pair of earbuds that were apparently invented by an elephant, because if they are kept in the
`. ears too long, the ears may start to turn red and, afier awhile, even fall off.
`
`Okay, I lied, but they are really uncomfortable, so you will probably want to replace the buds. Once you do, you will
`notice that the iPod has wondrous sound quality. There is such detail in this little player that you can hear the sweat
`drip off ofOzzy's nose after arousing rendition of“Crazy Train." «
`
`In case you're listening to boring music, there is a simple game included on the iPod. It is called “Breakout," and is
`kind of like a one-player version of Pong. Other extras are a built-in equalizer, which includes more than 20 presets,
`a clock, an address book and a calendar.
`
`But none of these are the main focus here. That focus is playing music, and the iPod does exceptionally well, proba-
`bly better than any other MP3 player. Keep in mind that you are paying for the best, so the $300 price tag shouldn't
`be a big surprise (That $300 is for the 5 GB model; the l0 GB model is $400 and the 20 GB model is $500.) I fiilly
`
`‘© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`

`
`9/6/02 NEWSPRESSFL G14
`
`Page 2
`
`recommend the iPod.
`
`TECHNOLOGY REVIEW
`
`iPod
`
`**«*
`
`Will Hulseman
`
`Age: 14
`
`9th grade
`
`Canterbury School
`
`**** - Excellent; *"* - Good “"‘ - Fair; * — Poor
`
`INDEX REFERENCES
`
`Language: EN
`
`OTHER INDEXING: (CANTERBURY SCHOOL; GB) (Age; Apple; News; Ozzy)
`
`Word Count: 433
`- 9/6/02 NEWSPRESSFL G14
`END OF DOCUMENT
`
`© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`

`
`Wéstlaw.
`
`1/12/03 PHILA-INQ H13
`
`’
`
`A
`
`Newsfioom
`
`Page 1
`
`1/12/03 Phila. Inquirer H13
`2003 WLNR 3780982
`
`Philadelphia Inquirer (PA)
`Copyright Philadelphia Newspapers Inc. 2003
`
`’January l2, 2003
`
`Section: FEATURES ARTS & ENTERTAINMENT
`
`The ear—opening possibilities of the iPod
`
`Tom Moon
`
`Last spring, the New York Times Magazine devoted a full page to the contents of Beck's iPod'portable MP3 player.
`The list wasn't terribly surprising - obscure Brazilian pop of the '60s, several pieces by 20th-century dissonance mas-
`. _ter Anton Webern, some Bing Crosby, and Blind Willie McTell.
`
`Iiremember wondering: What's the big deal? Of course an artist who revels in curious juxtapositions and colli-
`sions of "found" sounds would feed his head with minor classics and arcana, lost beats from every hidden comer of
`the globe.
`
`What"! didn't appreciate then was what Beck and other MP3 -enabled types had been saying: That having so much
`music at your fingertips, with the ability to organize and quickly regroup nines to follow one stylistic path or mix
`several, actually changes the listening experience. These little devices offer not only the puregeek thrill of massive
`storage - you can walk around with up to 20 gigabytes in your pocket, enough to hold 10,000 songs - but also the
`chance to encounter, and use, music in unexpected ways.
`‘
`
`My conversion wasn't instantaneous. I'd used the early MP3 players, whichgheld only 30 minutes of music and »
`took forever to load. The second-‘generation devices were better, but still bulky. The pricey iPod ($299 to $499),
`‘introduced by Apple in 2001, was something else: a sleek silver-and-white box, about -the size of a deck of cards,
`that could summon any song within seconds. It sounded as crisp as any of the available players, but was far more
`elegant.
`’
`
`Apple released a Windows version of the iPod in the fall, and shortly after, I succumbed to gear lust. I started by
`transferring CDs from my collection to MP3s - an activity the big labels see as a step toward the dreaded file sharing
`that they say has cost them so much revenue in the last two years. For the record, I didn't feel like a criminal: These
`' were CDs I'd purchased or been sent for review. Even label executives - such as Lyor Cohen, president of Island/Def
`Jam, who has raved in public about his iPod - would agree that what I did differs from building a collection from
`files pirated off the Internet.
`A
`
`Something radical happens when you disengage from physical discs and tapes, when you collapse the distance
`separating "rock," "jazz" and "world" in the record stores and View the collection as an ocean of possibility. Daily
`life gets a different kind of soundtrack, endlessly mutable and instantly reconfigurable. Sometimes it's pure utility:
`What you need going home on the subway might be many decibels away from what you need when you're waiting
`
`© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`

`
`1/ 12/03 PI-IILA-INQ I-I13
`
`Page 2
`
`at the dentist's office. Sometimes it's pure perversity - Booker T's greasy soul into some up—tempo Basement Jaxx
`electronica freight-training into Jo o Gilberto singing "Quiet Nights" at a whisper.
`
`I loaded in an hour of Miles Davis gems, culled from probably 18 discs. Then a Brazil mix including more than a
`dozen artists, then a "new garage" mix centered on the White Stripes. The discs and their cases would have filled a
`large backpack, and even if you did carry them around, you'd never be able to create a mix without expanses of
`"dead air" while stopping and reloading the CD player.
`
`But it was ajazz guitar mix that demonstrated the music-appreciation value of these devices. Starting with selec-
`tions from the recent box of pioneering electric guitarist Charlie Christian, I put together a slapdash, incomplete evo-
`lution of the guitar through jazz history - some Wes Montgomery, Jim Hall, Tal Farlow, Grant Green's 1961 Sunday
`Momin' in its giloriousgospel-soul entirety, some vintage Pat Martino, early Bill Frisell, Pat Metheny.
`
`At first, the tracks were in chronological order. Then one day I put the mix in random-shuffle mode and found
`myself comparing little things like phrasing, noticing how Metheny's feathery, almost transparent attack differs from
`Montgomery's crisply rendered single notes, how Martino fractures straight-up blues declarations into a meta-
`language of his own.
`
`Play with these portable gadgets enough, and you find yourself listening more actively, thinking like a DJ - seek-_
`ing the mind-bending segue or the track that kicks things into another gear, savoring this surreal mix-and-match
`moment in which historical artifact rubs up against disposable remix. You start to imagine all sorts of new-frontier
`ideas - kiosks in airports offering custom mixes (by Moby, Nikka Costa, anybody) or an hour's worth of music from
`. unknown talents selected by some veteran coolhunter.
`
`"I really think it has changed the way I listen," Beck said of his still-beloved iPod last fall. "Before I came out on
`the road this time, I loaded in a bunch of stuff I never really listened to before. I'm like a punk kid, right‘), but I'm
`deep into a John Coltrane phase, so I have like six or seven ‘of his albums in there, and some Stravinsky, some Char-
`ley Patton, Hank Williams, Jimmie Rodgers. . .
`. You know, the usual."
`-
`
`Contact music critic Tom Moon at 215-854-4965 or tmoon@phillynews.com.
`
`PHOTO
`
`_
`DARIO zALrs
`Strange bedfellows on an MP3 player: Mixing Jo o Gilberto (above) and Basement Jaxx might be perverse, but
`_ could get you thinking.
`
`Sounding Out
`
`-—- INDEX REFERENCES «-
`
`REGION: (Brazil (IBR84); Americas (lAM92); South America (1 S003); Latin America (lLA15))
`
`Language: EN
`
`OTHER INDEXING: (BECK; CD; DARIO ZALISSTRANGE; PHOTO; WHITE STRIPES) (Anton Webem; Ap-
`ple; Bill Frisell; Bing Crosby; Blind Vifrllie McTell; Charlie Christian; Def Jam; Grant Green"; Hank Williams; Jim
`Hall; Jimmie Rodgers; John Coltrane; Lyor Cohen; Martino; Moby, Nikka Costa; Pat Martino; Play; Tal Farlow;
`Tom Moon) (OPINION MUSIC )
`
`© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`
`
`
`
`__._.____....r..-.--..—..-.,-—--—-A——..-——-.-———————?———-————..A-.—-...........-.____-_.__.___._.___...__.....................-..s....___,.,.,.____..__:_j_____j._____.,__,____________~__
`
`
`
`
`
`
`
`
`
`

`
`1/I2/03 PHILA-[NQ H13
`
`Page 3
`
`EDITION: ADVANCE
`
`Word Count: 1031
`1/ 12/03 PHILA-INQ H13
`END OF DOCUMENT
`
`_
`
`© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`
`
`
`
`_.._.j____,_._...--................_.._.__.C_..__.._._..‘.......‘.........,......._....._..-.._T...._.._...___....«........._....._.....___..?.__.___.___.@._...~.. :_............
`
`
`
`
`
`
`
`

`
`Wegflaw
`
`1/17/03 CHICAGOTR 1
`
`1/17/03 Chi. Trib. l
`2003 WLNR 15397850
`
`NewsRoom
`
`'
`
`Page 1
`
`CHICAGO TRIBUNE
`
`Copyright 2003 Chicago Tribune Company
`
`January 17, 2003
`
`Section: Tempo
`
`Mix master iPod makes music ofjuxtapositions
`Tom Moon, Knight Ridder/Tribune News.
`
`Last spring, the New York Times Magazine devoted a full‘ page to the contents ofthe musician Beck's iPod portable
`MP3 player. The list wasn't terribly surprising -- obscure Brazilian pop of the '60s-, several pieces by 20th-Century
`dissonance master Anton Webem, some Bing Crosby and Blind Willie McTell.
`
`I remember wondering: What's the big deal? Of course an artist who revels in curious juxtapositions and collisions
`of "found" sounds would feed his head with minor classics and arcana, lost beats from every hidden corner 'of the
`globe.
`
`What I didn't appreciate then was what Beck and other MP3-enabled types had been saying: That having so much
`music at your fingertips, with the ability to organize and quickly regroup tunes to follow» one stylistic path or mix
`several, actually changes the listening experience.
`
`These little devices offer not only the pure geek thrill of massive storage -- you can walk around with up to 20 giga~
`bytes in your pocket, enough to hold 10,000 songs —- but also the chance to encounter, and use, music in unexpected
`ways.
`’
`
`My conversion wasn't instantaneous. I'd used the early MP3 players, which held only 30 minutes of music and took
`forever to load. The second-generation devices were better, but still bulky. The pricey iPod ($299 to $499), intro-
`. duced by Apple in 2001, was something ‘else: a sleek silver-and-white box, about the size of a deck of cards, that
`could summon any song within seconds. It sounded as crisp as any of the available players, but was far more ele-
`gant.
`
`-
`
`Apple released a Windows version of the iPod in the fall, and shortly after, I succumbed to gear lust. I started by
`transferring CDs from my collection to MP3s -- an activity the big labels see as a step toward the dreaded file shar-
`ing that they say has cost them so much revenue in the last two years. For the record, I didn't feel like a criminal:
`These were CDs I'd purchased or been sent for review. Even label executives -- such as Lyor Cohen, president of
`Island/Def Jam, who has raved in public about his iPod — would agree that what I did differs from building a collec-
`tion from files pirated off the Internet.
`'
`
`A new soundtrack
`
`Something radical happens when you disengage from physical discs and tapes, when you collapse the distance sepa-
`
`© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`

`
`ll 17/03 Cl-IICAGOTR l
`
`Page 2
`
`rating "rock," "jazz" and "world" in the record stores and view the collection as an ocean of possibility. Daily life
`gets a different kind of soundtrack, endlessly mutableand instantly reconfigurable. Sometimes it's pure utility: What
`you need going home on the subway might be many decibels away from what you need when you're waiting at the
`dentist's office. Sometimes it's pure perversity -- Booker Ts greasy soul into some up-tempo Basement Jaxx elec-
`tronica freight-training into Joco Gilberto singing "Quiet Nights“ at a whisper.
`
`I loaded in an hour of Miles Davis gems, culled from probably 18 discs. Then a Brazil mix including more than a
`dozen artists, then a "new garage" mix centered on the White Stripes. The discs and their cases would have filled a
`large backpack, and even if you did carry them around, you'd never be able to create a mix without expanses of
`"dead air" while stopping and reloading the CD player.
`
`But it was ajazz guitar mix that demonstrated the music-appreciation value of these devices. Starting with selections
`from the recent box of pioneering electric guitarist Charlie Christian, I put together a slapdash, incomplete evolution
`of the guitar through jazz history -4 some Wes Montgomery, Jim Hall, Tal Farlow, Grant Green's l96I "Sunday
`Momin' in its glorious gospel-soul entirety, some vintage Pat Martino, early Bill Frisell, Pat Metheny.
`
`Shuffle mode
`
`At first, the tracks were in chronological order. Then one day I put the mix in random—shuffle mode and found my-
`self comparing little things like phrasing, noticing how Metheny's feathery, almost transparent attack differs from
`Montgomery's crisply rendered single notes, how Martino fractures straight-up blues declarations into a meta-
`— language of his own.
`
`Play with these portable gadgets enough, and you find yourself listening more actively, thinking like a DJ -- seeking
`the mind-bending segue or the track that kicks things into another gear, savoring this surreal mix—and-match moment
`in which historical artifact rubs up against disposable remix. You start to imagine all sorts of new-frontier ideas --
`kiosks in airports offering custom mixes (by Moby, Nikka Costa, anybody) or an hour's worth of music from" un-
`known talents selected by some veteran coolhunter.
`
`. "I really think it has changed the way I listen," Beck said of his still—beloved iPod last fall. "Before I came out on the
`road this time, I loaded in a bunch of stuff I never really listened to before. I'm like a punk kid, right?, but I'm deep
`into a John Coltrane phase, so I have like six or seven of his albums in there, and some Stravinsky, some Charley
`Patton, Hank Williams, Jimmie Rodgers. .
`. . You know, the usual."
`
`A different kind of soundtrack enters daily life
`
`' Copyright © 2003 Chicago Tribune Company
`
`-—- INDEX REFERENCES
`
`INDUSTRY: (I.T. (-l1T96); Multimedia Production, Graphics & Publishing Software (IMUG7); Sofiware (lSO30);
`Sottware Products (lSO56); Application Sofiware (lAP32); Audio Technology (lAU0l)j Advanced Digital Tech-
`nologies (lAD50))
`
`Language: EN
`
`OTHER INDEXING: (CD; WHITE STRIPES) (Anton Webem; Apple; Beck; Bill Frisell; Bing Crosby; Blind Wil-'
`lie McTell.; Charlie Christian; Def Jam; Grant Green; Hank Williams; Jim Hall; Jimmie Rodgers.; John Coltrane;
`Lyor Cohen; Martino; Moby, Nikka Costa; Montgomery; Pat Martino; Play; Tal Farlow; Wes Montgomery)
`
`© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`
`
`
`
`,,,__._.____j.V_...-......._.,._........,._.._.................__......_......_..:-..._.__,._._..__..__._.__.__...._._.s_..._.....,....
`
`

`
`1/ 17/03 CHICAGOTR I
`
`'
`
`Page 3
`
`KEYWORDS: MUSIC; TECHNOLOGY; PRODUCT
`
`EDITION: North Sports Final
`
`Word Count: 1006
`1/17/03 CHICAGOTR 1
`END OF DOCUMENT
`
`© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
`
`

`
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`Pagc25
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`Focus‘ - "73 of 89'DOCUME_N'i‘S
`
`Copyright 2004 Time Inc.
`Fortune
`
`Febmary 23, 2004
`
`. SECTION: FEATURES/COVER STORY; Pg. 76
`
`LENGTH: 482 words ,
`
`_
`_
`.
`.
`_
`_
`.
`.
`-
`HEADLINE: 2' Role Changing Roils Tech;,
`Convergence,_ longa discredited buzzword, finally lives up-to its h_y'p'e;. _Ap'p_le, HP-, and Dell 'v.iron‘t'look the same.
`
`.
`
`;n,Y1j1.*—1.i'v'i«:: -‘ma ‘Vojgelsteii-1 ~
`
`BODY:
`
`‘Since the invention of the PC, tec'_h'i'es have taken t.wo things for granted: _Proc,ess'or~ speeds will ‘grow’ exponentially,
`and PCs will becomeiindistinguishable "E-om‘ televisions—(liat :th,et‘e wi-ll‘l'>ie, 'in~industry ‘lingo, convergence; The first
`predietion. obviously‘-has come true (nice crys_tal_-ball gazing, ‘Gordon Moor_‘e!_),;'a’nd‘the‘ second-—w.ell, ‘consumers. aren'.t
`exactly firing off e-mail from their TV ‘sets.
`'
`'
`‘
`'
`
`-So. what‘ are Michael Dell an'd"Carly Fiorina doing‘ hawking flat-screen TAVs-‘Z And. why, while we're at-it, is‘ Fio‘r-‘in’a‘
`wavingiaround an ‘iPod at the- Consumer Electronies Show? iI'Il.ll'l'IS. out that afier a generation A-of'hy'pe,. convergence has
`actually become real--and,Aover the next few years, it's goingto-b‘e huge, ifa little different fiom what we oneepimag-.
`incd.‘Con_sun_1crs may notzlikefto -watch movies on their.1PGs, but they love.listeri'i_ng to music on tliem."l7hey may not-
`like 'to.sen& eémailfrom tlte'ir~'couch, but they love having a PC--‘known as a di‘gitalsvideorecorder-vattachetl. to‘ the TV
`to automatically record all t;heir_fayorit‘e_.sh0w's; Arid while they won't.buy an old-fashioned TV from Bell or HP, when
`. it cornes to flates'_c_i:.e'en TVs, they have n'o.prob'|em at all.
`
`_
`Why-is convergence happening now, afteiiall these years? 'l‘h'ank‘th_e'i;heap flat screens and har_ti‘<‘lr-ives, easy
`-br'oadb‘and.a‘ccess, aridrsimplified ho’me'—;net-w_ork sétll.P~ Today, har-fiédrive storage--the guts of an ,iPod or -DVI:_{.—cos_ts
`lessthan -S 1-2: gigabyte, down from $20 a gigabyte in 199.9. Flat-screen TVs'tha_t eost $ 10,000 a few years ago "now
`goes for less than 3; i‘,ooo.
`.
`»
`'
`-
`-
`'
`
`For.P_C makers,'vit's also -good business. Prices and‘ margins for <;'o‘mputets~ keep-falling; gross margins in $It_>l'I'S_lI'm6.l'
`elect_ronic-sare twice those in the PC world. And now that,th'e'music and-moviesyconsumeis _play.‘o‘n’—those-systems ‘are
`“ the same zeros and ones that arethe foundation of PCs, there-is little.co_nve_i_'sion',cost.
`V
`
`The.-only §:l_ea_r.winner in this new world. is Apple, which has leveraged its co'mp'uter‘_ platfonn to make it easy and
`_
`‘fashionable ‘forveonsumers;to- get -with the digit‘al~rnu-si<':'.age. '-Apple to._day sells almost as emany‘-il?ods3pc_r quarter_as it ‘-
`-does Macs. -‘Mierosolt-wants in on this business-badly, but as '1,-(I?.‘s decision to shit!
`-loyalty to Apple illustrates, Mi-_
`crosoft doesn't have. much leverage just now. The other company to watch oaier the.n'ext‘fev_v years is Sony. It misplayed
`the ‘convergence game but ‘is redoublihg-efforts to make its PC, ‘consumer clcclxonics, gaming, and eritertainmentdivi-
`sions play together. Whoever wins theiheansand minds of.'consumers, one thing's clear: The eye.-‘rolling over_co'n‘ver-
`gence can "stop rightnow. -I-‘.V.
`‘
`‘
`' BOX STORY:
`
`COMPANIES TO WATCH.
`-«Apple (AAPL, S 24) The only computer company that knows how to make products-that people don't.mind_.dis-
`playing.
`.
`-Gracenote (private) The fin11's massive CD-info database makes it a top partner for anyone "getting into digital -
`musie.
`‘
`
`‘
`
`
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`......._._.__.__.%%___._.___,__.._....,_.._..,.._.,,.._.._-....__._..
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`

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`Page 26
`V’
`2 Role Changing Roils 'l‘ech;Conver,gence,- long a discredited buzzwoxd, finally lives up to its hype. Apple, HP, and
`Dell won't look die; same. Fortune Felimary 23, 2004
`
`GRAPHl_C:' GOLORPHOTO: JUSTIN _SUL_LlVAN—_GEvI I Y IMAGES, SHINING THEAPPLE Fiori_n_a'is selling
`HP-branded iPo_ds_.~ She wants to win in consumei: ele<:_tr.oni;:§»,~evén if it m‘ea_ns_. angering_Micros'ofi;
`’
`
`.LOAD-DATE: February 9, 2004
`
`

`
`APD0002351
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`{{LEm 13 item 11
`E/7/Z5
`152381/Inform
`DIALGG(R)?ile
`(:3 2906 Pzoauest rnfuaLearn
`
`
`
`544125031
`'02?39379
`CENTER OF AT”EHTION
`Michaela, Ph1_ip: Seif, Jonathan: Snell, Jason; Lunsfcrd, Kelly
`IHCW
`Hacwozld
`v21n3 PP: 32#S7 Mar 2064
`ISSN: 0741-8647
`JRHL CODE:
`DOC T2PE;_Peripdica1; Cover Story LANGUAGE: English‘ RECORD TXPE: Fulltext
`LENGTH;.5 ?ages
`WORD CQ$NT: 3926
`
`ABSTRACT; Agpla says that from October 2003 through Degamher 2003, it soid
`'730,0QD iPods — enough to give it a 31% share of the HP3—p1ayer markat._But
`-as the i?od’s.capaeity has.q:cwn, folks with modestly sized.music libranies
`have had less reason to sing tr
`.device's praises. Users without thousands
`95 songs to stcse have little need for all that spacg. Faced with this
`‘grcblem. Aggie came uy with a small solution — the iPod miai,,Basi;ally a
`Slimmer vegsien cf the_iPod in_a more colorful package,
`the.iEed mini
`rounés out App1e’5 digital-musicgplayer offerings. while the-reggiar ivpd
`is about as big as a deck of cards,
`the iPqd min; is the size of a business
`card, The iaod-mini comes in siiyer, gold, green, pink.
`I blue,-an an
`_anQdized_aiuminum case that resists stains and scrapches- The featura
`that’s real1'~got people talking about Applefs miniatpxe music player is
`ita $249_pr;¢¢.
`
`TEXT:
`
`ifigfl HIKE,
`
`iLI?E '04 EXPAED APPLE"S DEGITAL H03
`
`the Hac has
`WLTE A.mIx OF EOWERFUL hardware and innovative.ap91icatLo§s,
`firnilxr e—st—ablisI1e.c‘t
`itse-1.1:‘ at the a.e.n.te..r. _o-g our dz-igi-"gal lives. Gm‘;
`a_ digital
`camera? ifhoto can impozt, organi:e,_edit, and ghare all your images, Been
`v;§eotapigg birthdays and vacations on your DV Qamcprfiex? use iuovie ta
`
`edit ypur footage
`.to a home movLe,_and than burn your m9vie_onto a disc
`with ipvn. Nflw,
`thanks :9 a spate of new-products, A9ple's ¢igital'hub is
`extending its reach. A-slimmeddown versienzof the iadd has the potential :9
`enlarge the music player's appeal, whL1e the i§i£e '04 suite includes
`updates to thnee popular ieapps and incgodqqes an entirely new program that
`puts music creation at your fingertips. He£e‘S a closer look at 3pp1e’s
`lategt hardwage and software~these products promise-to make yqgr digitai
`.hub the p1ace=tQ be,
`‘
`-
`
`A LETTLE MUSIC
`
`B¥4?HIDIP‘MIQfiABLS
`
`Bap singers should enyy the way the ifiod has rocketed :9 the top of-the
`cnatts.‘The gprpable music pldyer debuted with a.spl3sh-morg ghan two;year$
`.ggo, and the hits haveikgpt on coming ever since. Apgle says that item
`October 2003 through December 2DU3, it Sold 730,D00,iPods—enough to.giva.it
`a 31 percent share of the MP 34pl¢ye; maxkeu,
`'
`
`But as the iPefi's capacity has grown-the smallqst mode; new has 1593 of
`stqxage+£o1k$ with modestLy sized music libraries have had less reasan to
`»sing the deyiae's praises. Users wgthout thousands of songs to store have
`.iitt1e need for all that space.
`
`.Faced with this big probLem,'App1e.came up with a small so;ution—the_iPod
`mini, Bgsically a slimmer version of the iPod in a mgre colorful gackage,
`the 1204 mini rpunds out Apple‘s.digital-music—playe: ofiierinqs {see "iP6d
`.Playlist"). More importantly, anyone looking for a lowgrscapacity music
`
`Appie Law Library
`
`.
`
`'
`
`September
`
`25
`
`2096
`
`

`
`player now has an nation that not only features Apple 5 stylish design but
`
`agso seamlessly integrates with the LTunes
`jukebox software.
`
`Mini
`
`to the Max
`
`the iPod m‘ni is
`while the regular i?ud is about as big as a deck of cards,
`the size oi a business card. The smaller iPod is 3-6 by 2.0 inches,
`compared with the 4-1-hy—2.4-inch dimensions of its larger sibling.
`
`To shrink the music player into such a small package, Apple's designers
`made some ehanges to the face of the iPo¢. Bpttpns found above the scroll
`wheel en the oniginal-iPod have moved‘Qnto the iPod mini's wheel itself.
`Xou can scroll through your iPod mini's‘mnsig 1ibra:y_wich the touch of a
`finger; click on the scroll wheel's menu, play/pause,
`fast—£orward, and
`.rewind buhbaqs to access those fucgtions,
`
`Ehe zest of the iPod.package.is upehanged. The irod mini retains'the'floid
`_switch,_remote part, and headphone jadk on its top side. The EireWire—USB
`2.0 connector on the bottom is also the same, so most accessories that work
`with the regular ivod yill also work with the iPbd mini.
`(Two notable
`exceptions are the Belkin voice.Recqrde: and Beikin Media Reader, which
`gene introduced Last Eall. They aren't supperteé by the £999 mini's
`sQ£tware.)>
`
`The Color of Mgsic
`
`Apple is eLso.injectifig spme cclqr into-the irod line-five colors to be
`exact. Qhe iPod mini comes in siLver,.gq1d, green, pink, or hlue,_on an
`anodized aluminum case that resists_stains-and scgatehes.
`
`too.jrc%s recessed in the case,
`The iPod mini‘s screen resists scratcfies,
`50 if YDD Set ihe.iEod facedown on your desk,
`the screen never touches the
`surface, Priced.at*$z49,
`the iPpd mini;costs.$5O less than the least
`expensive iPod Lsee "Music Player for a Song?”}. But Apple is gambling they
`the combination of form-and features is enough fior another numbereonelhit,
`1\_5US‘IC ':‘L25.‘x'ER FOR A .S_DNG?
`
`Ferget the iPpd miniis compact size and its assortment of cologs, The
`feature that's realLy ggt peggle-talking about Apple's miniature music
`pLaxer is.its $249 price. Anq the chatter hesnflt exactly been enthusiastic.
`
`when.5PPle unveiied the irud mini, it positioned the;slLmmed-down iEod asza
`riual'Eo:.small, £1ashebased;music players. Apple CEO Steve Jobs eqmpanes
`the-493 iP°d=@ifli $9 S9nicBlue‘s 255MB Rio-Chiba and Rio Cali, While-those
`‘$199,d8YiceS cast less than the new iPod'mini, they also hold far‘less
`.
`.
`music than the 1.000 songs Apple‘: smaller-music player can store.-"That*s
`-the best 550 you'll eve; spend,” Jbbs said at Januasy‘s.Macwor1d Expo.
`
`iPod users
`ant critics_Qf the iPod mini's price argue that for another $50,
`can get even_more storage-15GB worth, new that.Apple has upped the capacity
`of its $2Q9‘iPod. wh;;e paying $249 tor 3.168 more storage than you get
`=f{Qm a $199 flashbased player may.be a good deal,
`some analysts and Mac
`users contend that gaying S289 fibr licg more sounds even better.
`flf course, a comparable music pLayer—the Rio Nitrus 4BB—a1so sells for
`$249. and Stan mg; Apple's senior.praduct maaeger for the $995 line,
`believes that the ifiod mini will-appeal-tp different users.
`some will
`_app;eQiate its colorful look and portability, while other5—who don't have
`anywhere near 1538 of music~wiLl»iind the iPod mini 5 smaller cagacity
`
`Aggie Law Library
`
`September
`
`15, 2005
`
`__A__________‘______‘_(_____._________‘_’___,________________,j_:__________._.__..____j___e—.—.—w«»-<-——-—————————:——-j—_-..
`
`APDOO02352
`
`

`
`pzuvides more than enough storage.
`
`the iPod xaleased by Apple in 2001 offe'"
`Besides, Ng adds.
`storage, and it cast $399.
`“And peaple thought that wasn'
`.well,” he says.
`
`POD PARTNERS
`
`4
`
`U!'..Jfr_)-‘Minrt'1h'<.w:1’(0(Jc‘'‘ . wW
`w!s«w
`
`2'7(9
`iP0fi want cross—platform. Now it‘s going ccoss—cQmpany. Apple has
`-
`A
`‘nah a seal with fiew1ett—Packard, which will deliver digitaL~music
`; based on the iPod but said under fine HP brand mama.
`(Deteils—such
`9 product name and ptige—weren't available at press time,) As part cf
`the deal, HP wiil also inciude the Windows version of iTune$-an its
`Pavi;i9n, Media Center, and Compaq Presario desktops.and laptops. As of
`Degember 2003,
`the i2od_enjoyed the biggest Shane cf MP3—player_saLes in
`-the world, and Apple's dealings-with H? make it clear that the company
`intends to keep things that way,
`
`SMAEL DEVICE, BEG ACCESSORIES
`
`so what wi;l $2¢9 buy you these days, besides 4GB wotth of sbprage in an
`anedized aluminum case? The izod-mini ships-with earbud;headphon¢s, an Ac
`adapter, and canles_for'FizéWire and U53 Zgfi. The-music player also ships
`witfi its own bait clip, Optional accessories inc1ude'tha $39 dock for
`Charging and synchronizing the device, and Apple‘s new $39 in—ga:
`headphones.
`i?od mini users on the move should be interesged in the
`.optional $29 neognene armband,
`fior holdipg the music player in place while
`you re working out at the gym.
`
`iPOD PLAXLIST
`
`with the addition of the iPod mini, Apple now oifiers four
`di§ita1—music~play2r nqnfiigurations.
`
`IE MY GARAGE
`
`BY JONATHAN