Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA137511
`ESTTA Tracking number:
`04/25/2007
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`91175893
`Plaintiff
`Microsoft Corporation
`Microsoft Corporation
`Microsoft Corporation
`One Microsoft Way
`Redmond, WA 98052-6399
`UNITED STATES
`William O. Ferron, Jr.
`Seed IP Law Group PLLC
`701 Fifth Avenue, Suite 5400
`Seattle, WA 98104
`UNITED STATES
`Billf.docketing@SeedIP.com, litcal@SeedIP.com
`Other Motions/Papers
`William O. Ferron, Jr.
`BillF.docketing@SeedIP.com, litcal@SeedIP.com
`/William O. Ferron, Jr./
`04/25/2007
`SP-DeclFerronOppToMOtToSuspend(.899).PDF ( 16 pages )(364322 bytes )
`
`Proceeding
`Party
`
`Correspondence
`Address
`
`Submission
`Filer's Name
`Filer's e-mail
`Signature
`Date
`Attachments
`
`

`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`MICROSOFT CORPORATION,
`
`)
`
`Opposer,
`
`v.
`MARK T. DANIEL,
`
`i Opposition No. 91175893
`3
`Serial No. 78/930482
`3
`
`Attorney Docket No. 664005.899
`
`3 )
`
`Applicant.
`
`DECLARATION OF WILLIAM O. FERRON, JR.
`IN OPPOSITION TO APPLICANT’S MOTION
`
`I, WILLIAM O. FERRON, JR., hereby declare and state that:
`
`l.
`
`I am the attorney of Opposer Microsoft Corporation ("Microsoft") in the above
`
`captioned matter.
`
`2.
`
`I am familiar with the trademark matters and business operations of Microsoft,
`
`and submit this Declaration on Microsoft's behalf.
`
`3.
`
`Microsoft developed its ZUNE music player to compete with Apple’s iPod music
`
`player. As early as May 2006, Microsoft selected the ZUNE name for its music player, and at
`
`least as early as July 11, 2006, Microsoft’s selection of the ZUNE name was published and
`
`known to the consuming public through various media outlets such as internet blogs, discussion
`
`forums, and on-line magazines. Throughout the month of July 2006, the internet continued with
`
`chatter about Microsofi’s new Zune player, producing multiple reports of the Zune name and
`
`Microsoft’s use for a whole family of Zune products and services. Microsoft official public
`
`announced of the ZUNE name was in the July 21, 2007 issue of Billboard magazine. A sample
`
`

`
`of the reporting about Microsoft’s selection of ZUNE for its highly anticipated MP3 player is
`
`shown at the attached Exhibits A-D, as follows:
`
`a.
`
`Exhibit A is a July I 1, 2006 posting on www.namepros.com (a domain
`
`name and website development discussion forum) entitled “Microsofi’s
`
`iPod Killer is Officially Named Zune!”
`
`Exhibit B is a July 12, 2006 posting on b1og.iliumsofi.com (a blog
`
`sponsored by Microsoft partner Ilium Software) entitled “A Good Name is
`
`Hard to Find!" See p. S of 7. The posting reports “the recent
`
`announcement of the Microsoft Zune.” Id.
`
`Exhibit C is a July 17, 2006 article on www.theglobeand1nail.com (an
`
`internet news magazine) reporting “Microsoft’s announcement that it will
`
`release Zune, an MP3 player to go head-to-head with Apple’s iPod
`
`The Zune MP3 player will come with a new on—line music service
`
`Moreover, there will be a whole family of products under the Zune name
`
`to come next year.”
`
`Exhibit D is a July 21, 2006 posting on zuneinsider.com (a blog sponsored
`
`by Microsoft) reporting Microsoft’s official announcement of its ZUNE
`
`MP3 player in Billboard magazine.
`
`Exhibit E is a July 21, 2006 posting on www.engadget.com (a discussion
`
`forum for new technology) entitled “Microsofl confirms Zune project.”
`
`4.
`
`After adopting and publicly announcing selection of the ZUNE mark, Microsoft
`
`has continuously used the ZUNE mark in commerce to promote its ZUNE digital media player,
`
`accessories therefor and online music and video sales and services. For example, Microsoft
`
`operates ZUNE websites where music, videos and information on music, video and
`
`entertainment topics are available (see, e.g., www.zune.net).
`
`5.
`
`Microsoft expects to sell 1 million ZUNE MP3 players by June of 2007, and to
`
`spend at least $100 million promoting its ZUNE goods and services.
`
`

`
`6.
`
`Applicant Mark T. Daniel filed trademark applications for the ZuneGear and
`
`ZuneSleeve marks (ser. nos. 78930482 and 78938513 respectively) M public announcements
`
`of Microsoft’s ZUNE mark, @ the consuming public had become aware of Microsoft’s ZUNE
`
`products and services, and gig the consuming public began associating the ZUNE mark and
`
`highly anticipated ZUNE MP3 player with Microsoft. Upon information and belief, Mr. Daniel
`
`is yet to use the ZuneGear and ZuneSleeve marks in commerce. Microsoft filed Notices of
`
`Opposition in the ZuneGear and ZuneSleeve applications, Opposition Nos. 91175893 and
`
`91175892 respectively.
`
`7.
`
`Microsoft filed initial discovery requests on April 12, 2007 in the present
`
`oppositions to the ZuneGear and ZuneSleeve applications. These outstanding discovery requests
`
`will confirm that Mr. Daniel filed the ZuneGear and ZuneSleeve applications with prior
`
`knowledge of Microsoft’s ZUNE mark, seeking registration for complementary goods designed
`
`specifically for use with Microsoft's ZUNE digital music/MP3 player. For example, Microsoft
`
`served on Applicant the following requests for admissions (“RFA”):
`
`RFA 2: Admit that Applicant was aware of 0pposer’s Zune Mark for portable
`music devices prior to selecting Applicant’s [ZuneSleeVe/ZuneGear] Mark.
`
`RFA 3: Admit that Applicant was aware of 0pposer’s Zune Mark for portable
`music devices prior to filing of Applicant’s Application in [July 26, 2006/July 16,
`2006].
`
`RFA 4: Admit that the “carrying cases for portable music players namely MP3
`players” described in Applicant’s Application are intended to be used with
`Opposer's Zune digital music players.
`
`RFA 5: Admit that Applicant’s [.ZuneSleeve/ZuneGear] Mark is intended to
`refer to Opposer’s Zune products and services,
`i.e., gear for use with Zune
`products.
`
`RFA 7: Admit that Applicant has received no authorization or license from
`Opposer to use, file trademark applications for, or claim ownership of or rights in
`the [ZuneSleevefZuneGear] Mark.
`
`

`
`8.
`
`Upon information and belief, Mr. Daniel is admitted to the State Bar of
`
`Virginia.
`
`I declare under penalty of peijury under the laws of the United States of America that the
`
`above is true and correct.
`
`“ll
`EXECUTED this 25’ day ofApril, 2007 at Seattle, Washington.
`
`SEED IP Law Group PLLC
`
`William o. Fe&on, Jr.
`
`701 Fifth Avenue, Suite 5400
`Seattle, Washington 98104
`(206) 622-4900
`Fax: (206) 682-6031
`
`Attorneys for Opposer
`MICROSOFT CORPORATION
`
`945925_l.DOC
`
`

`
`CERTIFICATE OF SERVICE
`
`I hereby certify that on this
`
`In
`
`day of April, 2007, the foregoing DECLARATION OF
`
`WILLIAM 0. FERRON, JR.
`
`IN OPPOSITION T0 APPLICANT’S MOTION was served upon
`
`Applicant by depositing same with the U.S. Postal Service, first-class postage prepaid, addressed
`
`as follows:
`
`and a copy to:
`
`Mark T. Daniel
`
`2316 York Road SW
`
`Roanoke, VA 24015-3906.
`
`Patrick J. Stanzione, Esq.
`Stanzione & Kim, LLP
`
`919 18th Street N.W., Suite 440
`Washington, DC 20006
`
`/I
`C
`
`Robyn Gr ger
`
`

`
`
`
`Exhibit A
`
`

`
`N‘a‘m'ePr-os-5Com!-“Microsoft's iPod Killer is Officially Named ZUNB!
`
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`fir“ N,,m_eEr.9LC9m > .D9mal.n Names > l2qt.U.ain.N.a.me E..>.i$_c_u.s_si9n
`Microsoft's iPod Killer is Officially Named ZUNE!
`
`User
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`Remember Me?
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`s|aughterbec_]£
`senior Msfnber
`
`07-11-2005, 04:42 AM
`
`
`
`i3!II!A Microsoft's iPod Killer is Officially Named ZUNE!
`.-
`.. _.
`..
`
`_
`
`Page1of22 1 2 3 4 5 > Last»
`
`Thread Tools <7
`
`- #1
`
`Microsoft Argo's Final Name: The Zune?
`Our inboxes are on fire with brand new information about the new Microsoft
`MP3 player. We thought the player was code-named "Argo", but we now got
`word that the final product name that's been flying around is the "Zune"!
`
`
`
`Name: Kimmy
`Location: Lansing MI
`Trader Rating: (_1__3_)
`Join Date: Feb 2005
`Posts: 2,407
`NameBucl<s: 46.15 (,Donate)
`
`% .
`
`rsS9-use
`
`
`
`
`More info after the jump!
`
`
`
`
`
`Our mole also says there's no game menu to be seen on the device, putting
`those rumors of portable gaming from Xbox branding in possible jeopardy.
`
`
`
`
`More game options possibly coming in the 2nd iteration.
`
`
`
` From the looks of things, the Zune will definitely be ready for a Xmas
`
`
`There's also mention of a black version of the Zune, being shown on a music
`video for the band CS5, and the brown version on the cover for "Band of
`Horses". You can display Album covers for the song you're listening to on
`the screen, which is "big enough" and looks "pretty good". Paul Oakenfold
`also has a tie-in deal.
`
`release.
`
`
`
`We'll have more information plus possibly the logo and/or UI Shots
`tomorrow. Stay tuned! — Jason Chen
`
`
`
`Thanks Tipster!
`
`
`
` Sou rce: (.3j:;r_1od_o_
`
`http://www.namepros.com/domain-name-discussion/2 1 5759—microsofts-ipod—kil1er—ofiicially—na.med-zune. .. 4/25/2007
`
`
`
`
`
`Quote:
`
`
`The pic on the right seems to be the final design, which makes the player
`very clean——a definite departure from Microsoft's other endeavors. You all
`remember the video Microsoft's own people made to illustrate their
`packaging shortcomings? Well, it seems like they haven't learned much, as
`our tipster tells us the packaging itself is pretty ugly.
`
`
`
`

`
`Exhibit B
`
`

`
`_3o_.m..._
`
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`
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`:nn_2§o_om_.__E3mo_nn.no3h3n~oomouLhmbooo
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`
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`
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`
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`
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`
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`
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`
`
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`

`
`Exhibit C
`
`

`
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`
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`
`
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`
`
`
`

`
`Exhibit D
`
`

`
`Zune Insider Blog:~Allow Me to (Re)Introduce Myself, My Name Is.‘ . .
`
`‘
`
`Page 1 of 17
`
`Zune Insider Blog
`
`Music, culture, and the inside scoop from Cesar Menendez, a Microsoft
`employee working on Zune - Microsoft's new music project.
`
`$§,..Sz1.1.PP.Q1'I_._.Y01_1T Loc_a1,1ndiePodcas1: Tilreeflmaginuxfiirls I Main I C_3..1.1_a_$t.§1=..1\_/1L1_Si_‘LS@’§S_2>,
`
`July 21, 2006
`
`Allow Me to (Re)Introduce Myself, My Name Is. . .
`
`Hi there. I'm Cesar Menendez. Like my buddy Richard, ljust started working on Microsoft's new music project, Zune.
`
`
`
`Today, we're admitting officially announcing Zune, via an article in l3i_Hlqo__a_rd. So what's Zune? It's Microsoft's new, holistic
`approach to music and entertainment. And yes, this year, we'll be releasing a device as part of the project. Under the Zune brand,
`we're looking to build a community for connecting with folks, all to discover new music and entertainment.
`
`So, in part, that's where this blog comes in. Sure, I'll have the official word on Zune, but really, I want to make this blog about
`music, music culture, videos, cool bands, things like that. Ok, well, here goes.
`
`Edit: RSS is back working real nice.
`
`Posted on July 21, 2006 at 03:19 PM I E_e__nungj_ra_lg
`
`TrackBack
`
`TrackBack URL for this entry:
`http://wWw.typepad.com/t/trackback/5489346
`
`Listed below are links to weblogs that reference AllowyMem_(Ee)lntrgduce,]yly§e11]_My_1§I@e_‘_I§_._
`
`» C2es_ar.'s .n1oving.I.e_Zlnn_e.from Gamerscore Blog
`Hi friends, wow, parting is such sweet sorrow. You may have noticed that I haven't posted to the blog... [R;=:_a_d_M_ore]
`
`Tracked on July 2], 2006 at 01:19 PM
`
`» Z_u_nue from faded5 1 Sswg
`Zune announced [Read M013}
`
`Tracked on July 21, 2006 at 02:30 PM
`
`>> Microsoft. officially :c1Im..-.9_11n9<=.s._.Zuz1e th§..129rtab.le.1nusi,c,pl.aIX§r, from Darren St'raight'S 310$
`Microsoft has now officially announced for the first time ever that they are working on a new portable media device
`
`http://zuneinsidentypepad.com/blog/2006/07/a1low_1ne_to_rei.h1:ml
`
`4/24/2007
`
`

`
`Zune Insider Blog: A-'lIo‘ivv Me 'to (Re)Introduce Myself, -My Name Is.’ '.
`
`"
`
`-
`
`i Page ‘inf 17
`
`called Zune. In an exclusive first interview with Billboard, Chris Stephenson, Microsofts new GM of marketing for
`MSN Entertainme... [Read More]
`
`Tracked on July 21, 2006 at 05:35 PM
`
`» l\:I._i__<:.rs)_ss.J_fl._Z._11n__flmIn_d.__(_3o_nfirrn..,e.d from Digital Tech News
`After all the Zune media player rumors, Microsofi has confirmed plans to release their multimedia Zune device this
`year. More than a media player, Zune is also a brand that includes hardware and software products for music, movies,
`gaming and [Bmd__l5/Tare]
`
`Tracked on July 23, 2006 at 06:16 PM
`
`» .Q_<__>_£f1\_1_i_n_t_t_:_I_1s1<x;>_.D.s..Lite L2 —.Z')|.»_l_=".‘/ ?_)_J/1: ‘J.2_l‘_(?s*=3._?ii$iE?T_._§).Q?___1:'—_
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`3%: C. c‘:/.l"EJ§E73 4 Efilkéwifiggfigfifififiigflb 7."_J:l_\"Z%..... .. |Read More]
`
`Tracked on July 24, 2006 at 04:20 AM
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`“él“§‘_l IT
`from ?d3'§"l:9-l
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`°l%€- Zune. (Zune insider blog) 1. %*?june, 7]-E1} 9,114? ‘€'l;fi/4% EH3}-
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`
`Tracked on July 24, 2006 at 07:32 PM
`
`» ReginaB_ons from ReginaB0ns
`RegiI1aB0I1S [l1QdM.Qr_cl
`
`Tracked on August 17, 2006 at 07:02 AM
`
`Comments
`
`sweet!
`
`Posted by: bl:/an I J_u_.1y.21...2D_Q6_.aL1_2;.§.0j,’
`
`-Great idea for a blog, I can tell it will have some personality to it, and nice touch on the logo Cesar.
`
`Posted by: ;u..I.1.<_:._sr:_eI._1c;
`
`I J.u1}’Q..1,_20Q6._aL1,2,;.52..BM
`
`Sweet... a new MP3 player coming out soon. My just died so maybe I'll save up for the Zune... (sweet name IMO.)
`
`3 Posted by: S,IJp§I§‘.~iil§l_l_h§ l.J.11_ly,2_1_r_2QQ6.
`
`0,L:_0_6_.I.’M
`
`I can't find an "E" on the logo.
`What does Zune mean anyway?
`
`Posted by: me; | ,Iu_ly__2_L_2006 at 01 :08 P
`
`http://zuneinsider.typepad.com/blog/2006/07/allow__me_to_rei.html
`
`4/24/2007
`
`

`
`Exhibit E
`
`

`
`Microsoft confirms Zuneiproject - Engadgct
`
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`Engadget in: Espafiol | RE? | site | El-715%
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`
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`
`noadoe‘
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`
`
`oooo
`
`Microsoft confirms Zune project
`Posted Jul 21st 2006 3:20PM by Ryan Block
`Filed under: Portable Audio. Portable Video
`
`Well, it‘s not much. but we've got a
`quote and an officiai continuation
`
`of the Zune project at Microsoft.
`The Zune brand is being billed as a
`
`____
`
`_
`"music and entertainment" project
`aimed at “connecting with others to :‘
`discover new music and
`
`entertainment and will deliver a
`family of hardware and software
`
` Court gives Vonage
`
`perma-stay. ok to
`A
`sign up new
`customers
`
`
`
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`publicly blames
`Jobs for stock
`options scandal
`
` Sony's HDR-SR5,
`
`HDR-SR7. and HDR-
`" CK? 1080i
`Handycams outed
`
`products." Here's what they sent over. by way of Microsoft's GM of marketing.
`Chris Stephenson:
`
`RIM developing
`BtackBerry
`
`‘Today we confinned a new music and entertainment project called Zune.
`
`Under the Zune brand. we will deliver a family of hardware and software
`
`_
`
`,
`HI-*I:ilA The Wal-Mart $299
`
`
`EE virtuallzatlori
`software
`D E HDDVDplayeron
`Products.thetirstofwhichwillbeavailablethisyear.Weseeagreat
`the way
`opportunity to bring together technology and community to allow consumers
`to explore and discover music together."
`FEATURED STORIES »
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`too). and we ll post updates here aswefind out more information from our
`peeps at Microsoft. in the mean time, keep yourself occupied with their
`_
`_
`_
`_
`ofticial announcement in Billboard Magazine. as well as two new Zune blogs
`_
`.
`sprouted by people working on the project.
`
`Update: Billboard confirms that “additional Zune-branded devices will follow.
`including a portable video player and, potentially. a portable game device." as
`well as an initial device offering WiFi and drive-based storage. The Wit-‘i won't
`just be for moving around music files, as in the MusicGremlin._however.
`Apparently other “seven or eight" wireless usage scenarios are envisioned.
`as suspected. and aims at providing "ubiquitous access to digital media from
`a wide range of Windows-powered devices in what ultimately aspires to be
`one part Myspace. one part iTunes and one part Xbox Live." Yikes. Zune will
`
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`ram: Huh donninon anaiiume theater new from
`
`' definitely be a general media player, though at launch musicwill be the
`"primary content," later also including video and "othertypes of media.” More
`
`to come...
`
`-—--—**-m-—
`Tip "5 0'1 H9‘-'l-‘S1
`
`E
`
`'
`
`Permalink 3 Email this 3 Comments [53]
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`http://www.engadget.com/2006/07/21/microsofi-confirms-ztme-project
`
`4/24/2007