I HEREBY CERTIFY THAT THIS CORRESPONDENCE IS BEING DEPOSITED WITH THE UNITED STATES POSTAL SERVICE AS
`FIRST
`- SS
`'1' IL IN '
`V VELOPADDRESSED TO THE COMMISSIONER FOR TRADEMARKS, 2900 CRYSTAL DRIVE,
`
` BOX TTAB - NO FEE
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD ,
`
`SEXY HAIR CONCEPTS LLC,
`
`:
`
`A B
`
`Opposer,
`
`V.
`
`PERFECT PLUS, INC.
`
`Applicant.
`
`Opposition No. 91170863
`7g/{73é'i3»
`
`NOTICE OF RELIANCE
`
`Honorable Commissioner for Trademarks
`P.O. Box 1451
`
`Alexandria VA 22313-1451
`
`Dear Commissioner:
`
`Pursuant to T.B.M.P. §§ 707 and 708 and 37 C.F.R. § 2.122(3), Opposer hereby intends
`to give notice that it intends to rely on the following evidence:
`
`Copies of the following printed publications from newspapers, periodicals and
`1.
`journals available to the general public in libraries or of general circulation among members of
`the public or that segment of the public which is relevant to this proceeding to establish use of
`the “SEXY” and “SEXY HAIR” names and marks by persons in the relevant trade to refer to
`Opposer and its goods, as opposed to any other entity, and evidencing recognition of “SEXY”
`and “SEXY HAIR” as names and marks of Opposer:
`
`Description of Publication
`
`1.
`
`Laura Kinsler, “Beauty More than Skin Deep.” Tampa Tribune, July 28,
`2007. Entire document.
`
`DMEAST #9856294 v1
`
`I|l|||l||l||l|l||||||||||l||||ll|||||||||ll|||l|||
`
`08-1 6-2007
`u.s. Patent&TMO1t:fl'M Mail Run on #72
`
`

`
`Roberta T. Vowell, “Crazy, Frizzy, Out of Control.” Virginia Pilot and
`Ledger-Star, July 18, 2007. Page 2.
`
`Samantha Thompson Smith, “The Tress Test.” The News & Observer, May
`14, 2007. Page 3.
`
`“Snippets: Sanjaya, Hair God. . .Popping Up. . .Aveeno Gardens.” Women’s
`Wear Daily, April 20, 2007. Entire document.
`
`“Neighborhood News: A Roundup of News from Around Northeast Miami-
`Dade.” Miami Herald, March 22, 2007. Pages 1-2.
`
`Michelle Edgar, “’Idol’ Adds Strength to Sexy Hair.” Women’s Wear Daily,
`January 19, 2007. Entire document.
`
`
`
`NBC Today Show, 8:30 AM. NBC Universal Inc. January 5, 2007. Page 2.
`
`Lindsay Elkins, “Hair’s the Thing: Sales Achieve Modest Growth While
`Consumers Request More Specialized Formulas Targeted to Their Hair
`Type.” Household & Personal Products Industry, December 1, 2006. Page
`4.
`
`“Pumpkin for Beauty.” The Journal Gazette, November 26, 2006. Entire
`document.
`
`Anne Bratskeir, “Cool 2 Wear.” Newsday, October 30, 2006. Entire
`document.
`
`11.
`
`13.
`
`14.
`
`15.
`
`16.
`
`“Sexy & Sizzling.” People, June 26, 2006, Volume 65, Issue 25. Page 3.
`
`“The View,” ABC - The View. June 5, 2006. Page 12.
`
`
`Sabine Morrow, “Testing 1-2-3.” Atlanta Journal and Constitution May 20,
`2006. Entire document.
`
`Susan A. Eliya, “Hair Styling Holds Up: Consumers’ Interest in Hair Styling
`Products Continues to Spike.” Household & Personal Products Industry,
`Volume 43, Issue 5. May 1, 2006. Entire document.
`
`“Sexy Hair Concepts Wants Americans to Show Off Their Sexiest Hair in a
`Reality Contest.” Household & Personal Products Industry, Volume 43, Issue
`4. April 1, 2006. Entire document.
`
`“Sexy Hair & Leedz Salon Aid Domestic Abuse Fund.” Household &
`Personal Products Industm, Volume 43, Issue 4. April 1, 2006. Entire
`document.
`
`DMEAST #9856294 v1
`
`2
`
`

`
`17.
`
`18.
`
`19.
`
`20.
`
`21.
`
`22.
`
`23.
`
`24.
`
`25.
`
`26.
`
`27.
`
`28.
`
`29.
`
`30.
`
`31.
`
`32.
`
`Brent Hopkins, “Teaching Hairdos and Do Nots.” Daily News, March 10,
`2006. Entire document.
`
`“Fashion/Beauty Rx.” Miami Herald, March 8, 2006. Entire document.
`
`“Aberdeen: JCPenney Stylist Wins Trip.” Aberdeen American News,
`February 10, 2006. Entire document.
`
`Debra Braggs, “The Best and Worst Tressed of 2005.” Mobile Register,
`January 3, 2006. Entire document.
`
`“Fresh Concepts Plum Straight Straightening Balm.” Product Alert, Volume
`34, Issue 21. November 8, 2004. Entire document.
`
`Jill Radsken, “Sense of Style: Unleashing the Inner Vixen; Four Steps to
`Sexy, Messy Tresses.” Boston Herald, October 21, 2004. Entire document.
`
`“Inside Business.” Grand Forks Herald, July 10, 2004. Page 3.
`
`Laura DeMarco, “Big, Bouncy Hair Is Back.” Cleveland Plain Dealer, April
`21, 2004. Entire document.
`
`“Salon Connection. (Street Level) (Sexy Hair Concepts).” Global Cosmetic
`Industry, October 1, 2003, Volume 171, Issue 10. Entire document.
`
`“Clothes Encounters.” The Post and Courier (Charleston, SC). September
`12, 2003. Entire document.
`
`“Short Sexy Hair Play Dirty Wax Master Dry Wax; Manufacturer: Sexy
`Hair Concepts .
`.
`. “ Product Alert, July 28, 2003, Volume 33, Issue 14.
`Entire document.
`
`“Sexy Hair Nets Penney’s Chain’s Salons Will Use, Sell Firms Designer
`Products.” Los Angeles Daily News, June 28, 2003. Pages 1-2.
`
`“Destination Gorgeous.” The Express, May 17, 2003. Page 2.
`
`,9
`
`.
`.
`“Spring into new hair fashions: some companies focus on men .
`Household & Personal Products Industry, May 1, 2003, Volume 40, Issue 5.
`Pages 1-2, 5-7.
`
`“Hair apparent Locks take lead at Midwest Beauty Show.” Chicago Tribune,
`March 12, 2003. Pages 1-2.
`
`“Sexy goes Super. (Street Level) (Sexy Hair Concepts launches skus in
`Supercuts salons).” Global Cosmetic Industry, March 1, 2003, Volume 171,
`Issue 3. Entire document.
`
`DMEAST #9856294 v1
`
`3
`
`

`
`33.
`
`34.
`
`35.
`
`36.
`
`37.
`
`38.
`
`39.
`
`40.
`
`41.
`
`42.
`
`43.
`
`44.
`
`45.
`
`“Tania Bryer. Every week, TV presenter Tania gives her verdict on the latest
`beauty buys.” The Express. February 25, 2003. Entire document.
`-
`
`.
`.
`“Wild Sexy Hair Unshakeable Firm Holding Fixative Spray; .
`Manufacturer: Sexy Hair Concepts Category: 320 — Hair Styling Products.”
`Product Alert, February 24, 2003, Volume 32, Issue 4. Entire document.
`
`“Wild Sexy Hair Untamed Whipped Wax: Sexy Hair Concepts Category:
`320 — Hair Styling Products.” Product Alert, February 10, 2003, Volume 32,
`Issue 3. Entire document.
`
`“Healthy hair, healthy segment; Global Report: Hair Care; Industry
`Overview : Global Cosmetic Industry, January 1, 2003. Page 8.
`
`Catherine Zeta-Jones: ‘Chicago’, CNN.com December 27, 2002. Entire
`document.
`
`“The hair care market, hundreds of competing hair care brands answer
`increasingly diverse needs.” Household & Personal Products Industry,
`December 1, 2002, Volume 39, Issue 12. Page 3.
`
`“Beauty People: The Winter Hot List; .
`Entire document.
`
`.
`
`. ” The People, October 27, 2002.
`
`CCL container. (Wrap Up). (Brief Article), Global Cosmetic Industry,
`October 1, 2002, Issue 10. Entire document.
`
`“CCL container develops big sexy hair containers. (Packaging News).”
`Household & Personal Products Industg, October 1, 2002, Volume 39, Issue
`10. Entire document.
`
`“CCL Container (Packaging News). (packaging for Sexy Hair Concepts’ Big
`Sexy Hair Collection).” Soap & Cosmetics, October 1, 2002, Volume 78,
`Issue 7. Entire document.
`
`.
`“Sexy Hair Concepts Healthy Sexy Hair Firm Holding Gel .
`Alert, June 10, 2002, Volume 31, Issue 11. Entire document.
`
`. .” Product
`
`“Sexy Hair Concepts Healthy Sexy Hair Miraculous Leave-In Treatment -
`Soy Protein.” Product Alert, June 10, 2002, Volume 31, Issue 11. Entire
`document.
`
`“Sexy Hair Concepts Sexy Hair Moisture Shampoo-Soy Milk for Dry and
`Chemically Treated Hair .
`.
`. .” Product Alert, June 10, 2002, Volume 31,
`Issue 11. Entire document.
`
`DMEAST #9355294 v1
`
`4
`
`

`
`46.
`
`47.
`
`48.
`
`49.
`
`50.
`
`51.
`
`52.
`
`53.
`
`54.
`
`55.
`
`56.
`
`57.
`
`58.
`
`59.
`
`“The National Council of La Raza to Give Luxurious Gift Basket to the Host,
`Presenters & Performers of the 2002 Alma Awards .
`.
`. .” PR Newswire, May
`18, 2002. Page 2.
`
`“The styling market turns a new page: new hair styling product forms ...”
`Household & Personal Products Industry, May 1, 2002, Volume 39, Issue 5.
`Page 5.
`
`“Sexy Hair Concepts, Chatsworth, Ca. (Marketing News).” Household &
`Personal Products Industry, April 1, 2002, Volume 39, Issue 4. Entire
`document.
`
`“The hair care market: hair care will never go out of style with the latest
`choices in protection and color.” Household & Personal Products Industry,
`December 1, 2001, Volume 38, Issue 12. Page 4.
`
`“Sexy Hair. (What’s New). (Spring 2002 Sex Symbol Collection).” Soap &
`Cosmetics, December 1, 2001, Volume 77, Issue 12. Entire document.
`
`“Soy-based products. (Expand Healthy Sexy Hair Collection.” Spray
`Technology & Marketing, November 1, 2001, Volume 11, Issue 11. Entire
`document.
`
`“Healthy Sexy Hair Soy Smoothie Straightening Tonic; ...” Product Alert,
`October 22, 2001, Volume 31, Issue 20. Entire document.
`
`“Healthy Sexy Hair SoyMilk Shampoo; ...” Product Alert, October 22, 2001,
`Volume 31, Issue 20. Entire document.
`
`“All That Glitters: Today’s Color Cosmetics. Household & Personal
`Products Industry, August 1, 2001, Volume 38, Issue 8. Page 3.
`
`“Soy Featured in New Sexy Hair Concepts Line.” Household & Personal
`Products Industry, July 1, 2001, Volume 38, Issue 7. Entire document.
`
`“Sexy Hair Concepts Big Sexy Hair Root Pump Plus Spray Mousse ...”
`Product Alert, May 14, 2001, Volume 18, Issue 9. Entire document.
`
`“Sexy Hair Concepts Hot Sexy Highlights Aero Color Spray-Poly-Ester Pink;
`...” Product Alert, May 14, 2001, Volume 18, Issue 9. Entire document.
`
`“Are you too busy for beauty?” Redbook, May 1, 2001, Volume 196, Issue 5.
`Pages 2-3.
`
`“Hair Styling Update.” Household & Personal Products Industry, May 1,
`2001, Volume 38, Issue 5. Pages 3, 6.
`
`DMEAST #9856294 v1
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`
`

`
`60.
`
`61.
`
`62.
`
`“P&G to Sell Spic’n Span and Cinch.” Household & Personal Products
`Industry, March 1, 2001, Volume 38, Issue 3. Page 3.
`
`“Sexy Hair Concepts Hot Sexy Highlights Shampoo; Hot Sexy Highlights
`Conditioner.” Product Alert, October 9, 2000, Volume 30, Issue 19. Entire
`document.
`
`“The Band is Back Together; Ecoly International introduces new hair care
`products.” Soap & Cosmetics, June 1, 2000. Entire document.
`
`Dated:
`
`<
`
`I
`
`7M7l)%973
`
`Respectfully submitted,
`
`By‘:/?o%y»x L’
`Roberta Jacobs—Meadway
`
`Troy Larson
`Patricia G. Cramer
`
`E
`
`BALLARD SPAHR ANDREWS & INGERSOLL, LLP
`1735 Market Street — 51“ Floor
`
`Philadelphia, PA 19103
`(215) 665-8500
`ATTORNEYS FOR OPPOSER
`
`DMEAST #9856294 v1
`
`6
`
`

`
`CERTIFICATE OF SERVICE
`
`I hereby certify that the foregoing Opposer’s Notice of Reliance was served today
`
`on the following by first class mail, postage prepaid:
`
`Richard H. Zaitlen, Esquire
`Pillsbury Winthrop Shaw Pittman LLP
`725 South Figueroa Street
`Suite 2800
`
`Los Angeles, CA 90017
`rzait1en@pil1sburywinthrop.com
`
`Date: August 14, 2007
`
`
`
`DMEAST #9856294 v1
`
`7
`
`

`
`Citation
`7/28/07 TAMPATRIB 8
`
`Search Result
`
`Rank(R)
`
`4 of 368
`
`7/28/07 Tampa Trib.
`2007 WLNR 14822316
`
`(Fla.)
`
`8
`
`NuNfl%nm
`
`Page
`
`10
`
`Database
`ALLNEWS
`
`Tampa Tribune (FL)
`Copyright 2007 The Tribune Co.
`
`July 28, 2007
`
`Section: NORTHEAST
`
`Beauty More Than Skin Deep
`
`LAURA KINSLER
`
`There is shampoo, gel, hair coloring and highlights,
`
`lip gloss and waxing.
`
`By LAURA KINSLER
`
`The Tampa Tribune
`
`UNIVERSITY AREA - Someone used to buying shampoo and hair gel at the
`supermarket could get overwhelmed stepping into Beauty Mode.
`
`"We carry over 100 product lines and 10,000 products," store manager Nichole
`Muczynski said.
`"We have different lines from all over the world."
`
`The spacious, modern store and salon opened this month at University Mall. It's
`the 10th store for the Boston—based chain, which is expanding into Tampa. Store
`No. 11 will open at Westshore Plaza in the fall.
`
`Employees are trained to be able to recommend the perfect combination of
`styling products, shade of lip gloss or hair dryer for any customer.
`
`"I love it when another redhead comes in," Muczynski said. "We're only 5
`percent of the population." She points them toward her new favorite shampoo,
`Wella Color Preserve, which contains pigments that enhance her natural color.
`
`The salon, which opens in August, will specialize in hair color and highlights.
`It also will employ an aesthetician (waxing specialist).
`
`"We've actually had a lot of guys asking about waxing," Muczynski said.
`want to get their eyebrows waxed.
`I was a little surprised by that."
`
`"They
`
`Customers are encouraged to test products - such as Larissa Edmondson, who
`bought an ionic hair dryer after testing it in the store.
`
`"If we don't have a tester, we'll make a tester," Muczynski said.
`
`(C) 2007 Thomson/West. No Claim to Orig. U.S. Govt. Works.
`
`Westlawg
`
`

`
`Page
`
`11
`
`7/28/07 TAMPATRIB 8
`
`Although some stores carry a limited number of ethnic products, Beauty Mode has
`an entire aisle of hair care products for blacks.
`
`"We're the only store that carries Mizani," Muczynski said.
`customers say they could only get that before in a salon."
`
`"A lot of our
`
`The men's section has an array of specialty shaving products, pomades and
`shampoos,
`including an entire shelf of American Crew Tea Tree Oil products.
`love it because it tingles," Muczynski said.
`
`"Men
`
`"We carry a ton of Bed Head
`"A lot of people buy by the smell," she said.
`products. They're known for their styling products and because they smell
`great." She opens a bottle of hair gel that smells like a daiquiri.
`
`Other featured product lines are L’Oreal Professionnel, Ojon, Brocato and
`Aquage. The store also carries familiar lines, such as Redken, Paul Mitchell and
`Sexy Hair.
`
`The store offers discounts to students and employees at the University of South
`Florida,
`local hospital staffs and licensed stylists.
`
`(CHART)
`
`IF YOU GO
`
`WHAT: Beauty Mode
`
`WHERE: University Mall, 2200 E. Fowler Ave.
`
`WHEN: Open from 10 a.m.
`Sunday
`
`to 9 p.m. Monday through Saturday, noon to 6 p.m.
`
`INFORMATION: Call
`
`(813) 558-9000
`
`Reporter Laura Kinsler can be reached at
`lkinsler@tampatrib.com.
`
`(813) 865-4844 or
`
`Photo credit: Tribune photos by JULIE BUSCH
`
`Photo: Beauty Mode opened this month at University Mall. It's the 10th store for
`the Boston-based chain, which is expanding into Tampa. Store No. 11 Wlll open at
`Westshore Plaza in the fall.
`
`Photo: Nail polish in a myriad of colors adorns the shelves of Beauty Mode.
`Employees are trained to recommend the correct combination of styling products,
`shade of lip gloss or hair dryer for customers.
`
`Photo: Manager Nichole Muczynski helps regular customer Larissa Edmondson.
`carry over 100 product lines and 10,000 products," Muczynski says.
`"We have
`different lines from all over the world."
`
`"We
`
`———— INDEX REFERENCES --—-
`
`(C) 2007 Thomson/West. No Claim to Orig. U.S. Govt. Works.
`Westlawg
`
`
`
`

`
`Page
`
`12
`
`7/28/07 TAMPATRIB 8
`
`COMPANY: MORRIS NEWSPAPER CORPORATION OF KANSAS; UNIVERSITY
`
`(Make—Up (lMA98); Consumer Products & Services (1CO62); Hair Care
`INDUSTRY:
`(IHA77); Personal Care & Beauty Aids (1PE87); Cosmetics & Fragrances (1CO83))
`
`(Massachusetts (1MA15); USA (1US73); Americas (1AM92); Florida (IFL79);
`REGION:
`New England (INE37); North America (1NO39))
`
`Language:
`
`EN
`
`(AMERICAN CREW TEA; BED HEAD; E FOWLER AVE; TRIBUNE;
`OTHER INDEXING:
`(Aquage;
`UNIVERSITY; UNIVERSITY MALL; WELLA COLOR PRESERVE; WESTSHORE PLAZA)
`Beauty; Beauty Mode;
`JULIE BUSCH; Larissa Edmondson; LAURA KINSLER; Mode;
`Muczynski; Nichole Muczynski; Paul Mitchell; Reporter Laura Kinsler; Sexy Hair;
`Sunday)
`
`EDITION: FINAL
`
`Word Count: 666
`
`7/28/07 TAMPATRIB 8
`END OF DOCUMENT
`
`(C) 2007 Thomson/West. No Claim to Orig. U.S. Govt. Works.
`
`Westlawg
`
`

`
`Nauflban
`
`Page
`
`13
`
`Database
`ALLNEWS
`
`Citation
`7/18/O7 PILOT-STAR 1
`
`Search Result
`
`Rank(R)
`
`7 of 368
`
`7/18/O7 Virginian-Pilot & Ledger Star (Norfolk Va.)
`2007 WLNR 13666527
`
`1
`
`(Norfolk, VA)
`Virginia Pilot and Ledger-Star
`Copyright 2007 The Virginian—Pilot,
`Inc.
`
`July 18, 2007
`
`Section: Daily Break
`
`crazy, frizzy, out of control
`
`ROBERTA T. VOWELL
`
`By Roberta T. Vowell
`
`The Virginian-Pilot
`
`TODAY'S FORECAST: curly this morning with a chance of frizz by late afternoon.
`
`that hair forecast is
`Since we're talking summer on the southern coast,
`probably good for most any July or August day. Rinse and repeat.
`
`"I won't have a good hair day until September," said Donna Bradshaw, 42, of
`Norfolk.
`
`Her light brown hair normally falls in waves to a spot just between her
`shoulder blades — she's special events coordinator at the Chrysler Museum of Art
`in Norfolk but still favors a rock 'n' roll look from years working backstage at
`concerts. Which would be fine, except it's summer, when the humidity climbs, and
`the air fills with moisture, and her tresses become a chaos of ringlets.
`
`"Any moisture in the air just makes it curl — and not in nice,
`Crazy hair."
`
`smooth curls.
`
`Tracy Clark copes with summer fuzz on both sides of the mirror. She's a
`cosmetologist, owner of Unique Concepts of Cosmetology in Portsmouth, and fights
`the frizz in her own relaxed tresses.
`
`"Hampton Roads is the worst area for hair," said Clark, 47, of Chesapeake.
`"When you get the ocean nearby, you mix the heat with that extra water in the
`air, it makes a steamy marinade for hair."
`
`"When humidity
`A black woman's hair, she said, can be especially difficult.
`hits a relaxed head, it makes it go limp. So if you've got a nice little bob or
`something, it's going down. Or if it's not straightened,
`the hair's going to
`soak up that moisture and swell up and get fuzzy."
`
`(C) 2007 Thomson/West. No Claim to Orig. U.S. Govt. Works.
`
`Westlaw;
`
`

`
`Page
`
`14
`
`7/18/07 PILOT-STAR 1
`
`- normally a routine way to temporarily straighten hair
`The press and curl
`using hot comb and pomade — is nearly useless in summer.
`
`that hair is going to go home, right back to what it started
`"A press and curl,
`out as," Clark said with a laugh.
`"My clients will say,
`'I just want to get
`through to church on Sunday.’
`"
`
`'do or a
`Clark ticks off three options: braids, a supershort and natural
`slicked—down style - don't skimp on the gel
`— with ponytail, whether real or
`clip-on.
`
`"Store—bought hair can be your best friend in summer."
`
`Gary Allen, owner of a Virginia Beach salon that bears his name, counsels
`clients to make the best of their tresses.
`
`"When you're fighting nature, sometimes nature wins. Sometimes, you've got to
`go with it. What is it they say in Texas? The bigger the hair,
`the closer to
`God."
`
`His strategy for high humidity is to find a cut that can be blown out straight
`but also looks good when the curls pop out.
`
`in the palm of their hands,
`His stylists swear by "product cocktails" —
`mix a product designed to soften curls and fight frizz with a potion that
`provides hold.
`
`they
`
`One cocktail last week included Osis Extreme Hold Gel and Curly Sexy Hair, a
`product made by Big Sexy Hair, designed to lock out moisture.
`
`But that's just one stylist's choice.
`
`"If I interviewed 15 curly—haired women," Allen said, "they'd have 15 different
`products they like."
`
`Kerry Kisa of Virginia Beach fought her curls for decades — she calls it
`"Brillo Pad hair," her husband, Eric. dubs it "pyramid hair."
`
`random curls.
`Then she had twins, Kristin and Jackie, both blessed with long,
`Kisa switched her attention to the girls, now 10, and took a more relaxed
`approach to her own tresses.
`
`I have succumbed. I've just let it be wild, curly. For a big event, I'll
`"Now,
`straighten my hair, but Jackie and Kristin get really upset. They'll say,
`’Mommy, you're supposed to be curly.’
`"
`
`Roberta T. Vowell,
`
`(757) 446-2327,
`
`roberta.vowell@pilotonline.com
`
`Humid-hair remedies to try
`
`— braids
`
`(C) 2007 Thomson/West. No Claim to Orig. U.S. Govt. Works.
`
`Westlax/V;
`
`

`
`7/18/07 PILOT—STAR 1
`
`- a super—short cut
`
`— a cut that works when blown out straight or when curls pop up
`
`— a slicked-down style with lots of gel, and a real or clip—on ponytail
`
`— a mixture of hair products, one that locks moisture out and one that provides
`hold forecast guide
`
`Page
`
`15
`
`Sleek and stylish
`
`Just a little bounce
`
`Keep it off your neck
`
`Frizzy and unruly
`
`Out of control!
`
`_
`For those who struggle with long, curly hair in the summer, Tracy Clark,
`above, owner of Unique Concepts of Cosmetology in Portsmouth, suggests a quick,
`easy solution: a ponytail that keeps hair up and out of your way. humid hair
`remedies
`
`* braids
`
`* a supershort cut
`
`* a cut that works when blown out straight or when curls pop up
`
`* a slicked-down style with lots of gel, and a real or clip—on ponytail
`
`* a mixture of hair products — one that locks moisture out and one that
`provides hold
`
`why does hair frizz?
`
`from hairfinder.com: "Humidity tends to draw out the
`A simple explanation,
`worst natural tendencies in our hair. The moisture in the air reacts with the
`hydrogen bonds in each strand of hair, causing hair to lose the style it has
`been set into."
`
`So if your hair is naturally straight, it's making like a stick. If your hair
`has natural curl, all bets are off.
`
`—--— INDEX REFERENCES —--—
`
`REGION:
`(1No39))
`
`(USA (1US73); Americas (1AM92); Virginia (1VI57); North America
`
`Language:
`
`EN
`
`(C) 2007 Thomson/West. No Claim to Orig. U.S. Govt. Works.
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`7/18/07 PILOT—STAR 1
`
`(CHRYSLER MUSEUM OF ART; OSIS EXTREME HOLD GEL; UNIQUE CONCEPTS
`OTHER INDEXING:
`(Allen; Big Sexy Hair; Clark; Curly Sexy Hair; Donna Bradshaw;
`OF COSMETOLOGY)
`Gary Allen; Jackie; Kerry Kisa; Kisa; Kristin; Rinse; Roberta T. Vowell; Tracy
`Clark)
`
`Page
`
`16
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`EDITION: VP — The Virginian—Pilot
`
`Word Count: 935
`
`7/18/07 PILOT-STAR l
`END OF DOCUMENT
`
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`

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`Neusfimyn
`
`Citation
`5/14/07 NOBRNC (No Page)
`
`Search Result
`
`Rank(R) 27 of 368
`
`5/14/O7 News & Observer
`2007 WLNR 9085787
`
`(Raleigh NC)
`
`(Pg. Unavail. Online)
`
`(KRT)
`News & Observer, The (Raleigh, NC)
`Copyright 2007 The News & Observer, Raleigh, N.C.
`
`May 14, 2007
`
`The tress test
`
`Samantha Thompson Smith
`The News & Observer, Raleigh, N.C.
`
`Page
`
`1
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`Database
`ALLNEWS
`
`May 14——They promise so much hope on the store shelves. Straight, shiny
`hair! More body! No more dandruff!
`
`But are those miracle shampoos and conditioners worth all the hype? Is a
`$13 bottle of shampoo really better than a $5 bottle?
`
`We put our N&O Beauty Panel on it, having them test five products on the
`market,
`two of which are so new they won't be in stores nationwide until next
`month.
`
`they agreed on nothing. But they got pretty close on the Yes To
`As usual,
`Carrots shampoo and conditioner —- a new $7.99 option available at Walgreens in
`June that one panelist says she liked so much she's already bought
`two more
`bottles of each (online)
`to incorporate into her regular hair-care product
`rotation.
`
`Carrots, sexy soy and anti-poof products put to the test:
`
`YES TO CARROTS PAMPERING CARROT JUICE SHAMPOO & PAMPERING HAIR MUD
`CONDITIONER
`
`Available at Walgreens.com or in Walgreens stores in June. 16.9 ounces,
`$7.99.
`
`What it is —— Hair products packed with antioxidants. The shampoo has Dead
`Sea mud, carrot, pumpkin, melon, orange and honey, and is enriched with 26
`minerals. The conditioner has many of the same ingredients as the shampoo, with
`the addition of sweet potato.
`
`Jean Bailey -— This shampoo did nothing special for me. It didn't give my
`hair any extra body or sheen. It smelled too sweet, almost like candy. When I
`was younger I use to use shampoos that smelled like that ... it made bees follow
`me.
`
`Cary Edgar —— Despite ingredient lists that read more like vegan salad
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`5/14/07 NOBRNC (No Page)
`
`I
`this was nothing short of perfection.
`dressing than shampoo and conditioner,
`love it! Many all—natural products fail to really clean as well as they promise,
`but this is by far the best shampoo/conditioner I've ever used. The trick with
`these products was to follow the exact directions -- massage into the scalp and
`leave for 2-3 minutes. This worked so well that I didn't need any additional
`styling after blowing my hair dry; every strand fell effortlessly into place.
`
`Ilina Ewen -- I like this line but hate the logo and packaging. And the
`name is a little weird too; sure doesn't roll off the tongue easily and sounds
`silly when saying it aloud. Try it with me.
`"Yes to carrots." Sounds goofy,
`right? The shampoo smells good and lathers up nicely.
`I don't like the $7.99
`price tag. For the record, my husband liked this one best, but he wouldn't pay
`$7.99 for anything in the health and beauty aisles.
`
`Susannah Skiver —— I cannot stop raving about this! It did something
`amazing for my hair's body and smoothness —— like adding unknown oomph.
`I don't
`know how to describe exactly what went on, but my sisters, who also used it,
`agreed that it was better than any shampoo they've tried yet. Additionally, it
`smelled great and combed out nicely. Yes yes yes to carrots!
`
`too. The smell was a
`I liked the products,
`Art Stone —- I love carrots.
`little strong.
`I could smell these before I opened up the manila envelope
`containing them. But the smell was not bad, and the products felt and worked
`great. This was a friend's favorite.
`
`PANTENE PRO—V RESTORATIVES TIME RENEWAL SHAMPOO
`
`Available in June at drugstores. 8.5 ounces, $4.99
`
`What it is —- Shampoo designed to help restore up to two years of damage in
`one month.
`
`Jean Bailey —- I have always been a fan of Pantene products. They always
`deliver what they promise. This shampoo didn't let me down. Since this shampoo
`promises to improve the condition of your hair over a month I need that much
`time to give a full report.
`
`run-of—the-mill
`Cary Edgar —— I feel like this is fine as an everyday,
`shampoo, but I'm skeptical when such tremendous claims are made for any product.
`You're in denial if you think that some $5 shampoo can undo two years of damage.
`If someone has that many problems with damaged hair,
`I think that a good haircut
`is a better solution than this. For me,
`this was like any other Pantene product
`I've tried before.
`
`I was wary about
`Ilina Ewen —— The blue color was unexpected and alarming.
`using something that was so blue ... not because I thought it would color my
`hair but because it just seemed so laden with unnatural chemicals. The color
`reminded me of dandruff shampoo.
`In the end,
`I didn't notice anything special.
`Then again,
`I haven't had damaged hair since I used Clorox to bleach it in
`boarding school and followed up with purple, yes purple, dye. Since that bad
`hair experiment of 1983,
`I have been fortunate enough to have healthy, albeit
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`sometimes frizzy, hair. Maybe if I had some damage to start with I would have
`seen a difference. The packaging is terrible.
`I wouldn't be attracted to or.buy
`this off the shelf.
`
`Susannah Skiver —— After about half a week, my hair actually did feel
`stronger and definitely looked healthier. It gained some body, and smelled
`great! I didn't use it for more than a week, but went back to it from time to
`time for a few days, and each time I noticed a similar improvement.
`
`Art Stone —— This is clearly not a product meant for guys. The smell was
`very feminine and I found the blue color just weird. The packaging of this
`product
`looked more like an award than a shampoo. Since I have not spent years
`coloring and perming my hair,
`I felt unqualified to judge the promised results
`of using the shampoo.
`
`HEALTHY SEXY HAIR SOY MILK SHAMPOO
`
`Available at salons. 13.5 ounces, $13.
`
`What it is -- A gentle shampoo designed to give body, shine and strength to
`hair from soy protein. It's also supposed to protect from color loss.
`
`Jean Bailey —— I really liked this shampoo. It didn't strip my hair of its
`color just like it promised. It had a fresh clean smell and gave my hair a great
`sheen.
`I will continue to buy this product. Along with that great conditioner we
`all liked by Charles Worthington,
`I feel like I have hit a home run.
`
`Cary Edgar —— This didn't leave a radical impression either way. The lather
`was soft and I felt like it cleaned my hair sufficiently, but the after-effect
`was dry after several days of use. My husband tried it and he also felt like it
`over—stripped his hair. The only thing that I really liked was the clean and
`simple scent, but I can find that in other products that cost less and work
`better.
`
`Ilina Ewen —— This one was my favorite, mostly because of the packaging.
`Love the little milk bottle but expected the shampoo to be white and milky, not
`a weird clearish cloudy color.
`I didn't notice stronger hair, and I don't color
`my hair (though I notice more gray hair everyday!)
`so I can't speak to color
`loss.
`I did have silky smooth hair with less frizz, more shine. The shampoo had
`a light, pleasant smell and was gentle enough to use on my kids. Not worth the
`$13 price tag, but no shampoo is.
`
`Susannah Skiver -— This had a citrus-y, peppery scent that was half nice,
`half weird. It made my hair feel really heavy-- like it was over—moisturizing
`it. I have naturally oily hair to begin with, and this was not good for it. I
`couldn't use it for more than a few days without feeling icky and switching back
`to my regular shampoo.
`
`Art Stone —— No idea what sexy hair is, but it sounds like something I
`should have.
`I did like the packaging and the product.
`I liked the texture and
`smell and thought it worked well. This was my favorite.
`
`(C) 2007 Thomson/West. No Claim to Orig. U.S. Govt. Works.
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`5/14/07 NOBRNC (No Page)
`
`REDKEN SCALP RELIEF DANDRUFF CONTROL
`
`Shampoo, 10.1 ounces, $10.50; conditioner, 8.5 ounces, $13.95.
`
`What it is —— Shampoo and conditioner. Combats symptoms of dandruff while
`at the same time detangling and moisturizing. Available at salons and Ulta.
`
`I asked my friend,
`Jean Bailey -- Since I don't suffer from dandruff,
`Carlos, who does,
`to try it. He was highly impressed! Carlos reported that the
`shampoo gave his scalp a nice cool sensation. It also gave his hair great sheen
`and manageability. He thanked me twice in one week for letting him try it.
`
`I asked a good friend to test
`Cary Edgar —— Not having dandruff myself,
`this out for me. She gave a solid report back saying, "Although the scent was
`much stronger and more medicinal than I would be interested in on a regular
`basis,
`there was a marked improvement in the condition of my scalp (and
`dandruff) after only four days."
`
`Ilina Ewen —— This one is difficult to comment on. It's a little much to
`admit to dandruff too. Neither I, nor anyone in my household has dandruff, so I
`can't speak to the efficacy of the product.
`I do like the packaging because it
`has a minimalist cool, not medicinal, vibe. Redken has made dandruff control a
`bit more palatable and less embarrassing.
`In other words, it doesn't scream "dry
`scalp! dandruff! white flakes! Ever wonder why I don't wear black?!" to anyone
`who is peeking into your shower
`(you know who you are).
`
`this smelled awful! It
`Susannah Skiver —— Ugh! Like many dandruff shampoos,
`made my hair feel really smooth and too—fine (my hair is already "like silk
`threads" according to my hairdresser).
`I have no dandruff problems anyway, but
`at least it didn't make my hair feel more oily.
`
`Art Stone —— I tried this a week before wearing a tux. Dandruff often shows
`up on black jackets. It worked well. Not much else to say, as this seemed like
`it was being presented as a medical or scientific product.
`
`SUNSILK (ANTI POOF OR KINKS AND WAVES SMOOTHER) SHAMPOO AND CONDITIONER
`
`Available at drugstores. 12 ounces, $4.49
`
`What it is -— The "anti poof" products have jojoba oil designed to hydrate,
`heal and seal the hair fibers and prevent hair from expanding. The
`"straightening" products are designed to soften stubborn kinks or unwanted waves
`with elastyn—E.
`
`Jean Bailey -- This shampoo says it makes your hair straighter if it is
`wavy or kinky. It did relax some of the wave in my hair. It seem to make the
`blow drying job a little easier and left my hair silkier ... lots of sheen.
`
`I was surprised with
`Cary Edgar —- This was brilliant! Like Yes To Carrots,
`this one. Letting my hair air—dry eluded me prior to using this. The best test I
`(gave it was one Saturday morning when I washed my hair and left the house while
`
`(C) 2007 Thomson/West. No Claim to Orig. U.S. Govt. Works.
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`5/14/07 NOBRNC (No Page)
`
`I let it dry naturally while
`it was still wet to watch my husband's soccer game.
`cheering from the sidelines and by the final whistle, my hair was bouncy, but
`tame, even and gorgeous. This is great for a busy schedule.
`
`Ilina Ewen —— No more stubborn kinks or unwanted waves?! Bring it on! I've
`been coveting the straight, silky mane that Reese Witherspoon has been sporting
`post—Ryan. What a disappointment.
`I wish I had taken photos of my hair on
`Sunsilk and my hair on any other shampoo. Here's what you would see: exactly the
`same thing.
`I have naturally curly, sometimes frizzy, hair.
`I used the whole
`regimen:
`shampoo, conditioner, product,
`to no avail. Even after blow drying, my
`hair was wavy, kinky, and still a bit frizzy. Sometimes the crown of my head was
`straighter than normal, making the curls at the ends look all the more
`ridiculous.
`I ended up with a braid or a ponytail everyday I used Sunsilk.
`
`Susannah Skiver —— My hair is straight as a rail; I have zero problems with
`poofiness or kinks, so I gave this to my friend Amanda to test