`(exceeds 300 pages)
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`Proceeding] Serial No:
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`5 «Q 9
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`Filed:
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`7'/2 ”
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`Title: Cggdiez/,[
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`/0”‘
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`flgflrécz &/ &/4/LO
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`Part _£of_3?_
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`Page 2 of 3
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`That look, which was eventually named casual Friday, burst onto the workplace in the mid-1990s and
`promised to liberate men from the requisite white dress shirt and constrictive ties.
`
`The Levi Strauss & Co. was just one of several clothing retailers that latched onto the movement. Casual
`became synonymous with Levi's Dockers clothing line as an aggressive marketing campaign pushed the
`image of confident men dressed in khakis and shirts minus ties lounging around the office or sharing a
`drink after a round of golf.
`
`But for some sartorial minded, the look was anathema to professionalism.
`
`A backlash arose as the style bled into other days of the week and people took even greater license with
`the intent. The poster child for everything wrong with casual Friday became the techno whiz featured in so
`many stories that came to work dressed in flip—fiops, shorts, T-shirt and hair that looked as if it was styled
`with an egg beater.
`
`Fashion experts say the pendulum is swinging back to a more classical look.
`
`The double-digit growth in business clothing sales could partly be explained by men who are diving into
`their closets and finding that after years of wearing casual clothes, suits no longer fit or are out of style.
`
`An NPD survey last spring found the top reason men shop is to replace worn-out items and replenish their
`wardrobes.
`
`Injecting fusion into fashion
`
`Traditional suits, however, aren't the target of the buying binge.
`
`Fashion buyers say the new trend is to mix and match formal and casual clothing a look clubbed "fusion."
`
`Brick said a number of factors are influencing the buying habits of men. Some of it is a reflection of pop
`cultu re, the emergence of the metrosexuai and the reality show "Queer Eye for the Straight Guy."
`
`Money is also influencing decisions as interchangeable pieces are bought to stretch shrinking wardrobe
`budgets.
`
`"They are picking up pieces that play to a seven-day week," Brick said.
`
`That translates to a sport coat teamed with a dressy bottom during the day and torn jeans at night.
`
`Brick said business clothing sales at Meier & Frank's Vancouver store are up, but declined to discuss specific
`figures. The company's most recent filing with the Secu rities and Exchange Commission said that despite
`second-quarter sales that didn't meet expectations, “|adies' suits, men's furnishings and tailored clothing
`performed well."
`
`Brick said the trend also holds true for the Pacific Northwest, where style trends are perceived to be
`dramatically different than those in other parts of the country.
`
`It is not uncommon in Portland and Seattle to attend the opera,
`fine dining restaurant and find patrons wearing everything from
`clothes.
`
`a traveling Broadway play or walk into a
`tuxedos and formal gowns to casual
`
`During "Miss Saigon's" recent run in Portland, one man attended the musical dressed in shorts, T-shirt and
`Teva sandals. He mingled with contemporaries decked out in suits and ties.
`
`Brick said the only real difference in sales between the company's Oregon and California stores is that cold-
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`weather items sell sooner in the north.
`
`The clothing shift doesn't mean an obituary for casual Friday, just that the attitude is taking on a more-
`polished look, Brick said.
`
`In some instances, companies are forcing employees to adopt a more buttoned-up look. Target Corp., for
`instance, recently updated its clothing requirements for employees at its corporate office in Minneapolis.
`The new policy ends the "business casual" dress in favor of a more formal look. That means a sport coat
`and tie for men and jacket for women wearing a sleeveless blouse. A more relaxed ensemble is acceptable
`on Fridays.
`
`Dean Aisup, branch manager for the Vancouver A.G. Edward's office, said the corporate and numerous
`regional offices allow for a looser clothing standard on Fridays. Not so in Vancouver, where traditional suit
`and ties for men are required throughout the week.
`
`"It's not what pleases the employee, it's what pleases the client," Aisup said. “I think the client expects
`professionalism and that is more readily expressed with proper business attire."
`
`Brick said if history holds, this should be the decade of more elegant dressing as clothing cycles tend to run
`in 10-year increments varying between traditional and casual styles.
`
`Did you know?
`
`* Components of the business suit, the layered look of a shirt, tie, vest and coat, come from Europe and
`date back to the end of the 17th century.
`
`* The modern necktie, considered the essential part of a man's suit, dates back 350 years to Croatia.
`
`* Brooks Brothers claims to have Introduced the first ready-to-wear suits in 1845, which the company says
`was a particular hit during the California Gold Rush in 1849 as men didn't have time to wait for a tailor.
`
`Sources: Cornell University, neckties.com, Brooks Brothers.
`
`GRAPHIC: A Lauren by Ralph Lauren sport coat with a Geoffrey Beene dress shirt and Nautica tie show
`off a fall look, with alternate tie choices at left.
`Meier Bl. Frank sales associate Donnie Fermenick tries on a charcoal suit from Jones of New York.
`Brian Bleasdell gets help picking out ties from his daughter, Heather Bleasdell, at Meier & Frank at
`Westfieid Shoppingtown Vancouver.
`Meier & Frank sales associate Lena Madson—Moe tidies a Perry Ellis pinstripe suit from the fali line.
`
`LOAD-DATE: September 27, 2004
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`STYLE THAT SUITS HIM ;Coat, tie make young dad feel great Columbus Dispatch (Ohio) September 28,
`2004 Tuesday, Home Final Edition
`
`Copyright 2004 The Columbus Dispatch
`
`@hc Clhliimhiis-Elispaicli
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`Columbus Dispatch (Ohio)
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`September 28, 2004 Tuesday, Home Final Edition
`
`SECTION: FEATURES - THE FLIP SIDE; Pg. 08B
`
`LEDIGTH: 531 words
`
`HEADLINE: STYLE THAT SUITS HIM ;
`Coat, tie make young clad feel great
`
`BYLINE: Marshall Hood, THE COLUMBUS DISPATCH
`
`BODY:
`
`Darrick Peppers used to spiff it up big time in one of his favorite six- or seven-button suits to hit the clubs
`with his wife, Deanna.
`
`And when it came to shopping, Peppers was, well, hot.
`
`"Before I had a family, shopping was one of my favorite things," Peppers, 23, said with a laugh. "Now, it's
`shopping for the family.
`
`"When you have a child, you can't go out and get a lot of things you used to. I might go out and buy a
`couple of T-shirts, but. .
`.
`. "
`
`But no regrets. Peppers and his wife, who live on the South Side, are the parents of 4-year-old Amari, and
`another little Peppers is on the way.
`
`"If it's a boy, I might be finished if he likes clothes as much as me," said Dad, who has worked in the
`quality-control department at Insight Cable for three years.
`
`Even though his social life has been altered, Peppers still steps out in style. Some things a well-dressed
`man just can't sacrifice.
`
`"We don't do the clubs anymore," he said. "Now it's church and Bible study and Sunday school. I'll throw on
`a suit for church."
`
`In fact, he likes dressing up so much that he would like to have a job where he wears a suit and tie.
`
`"I just like wearing a suit and tie," he said. "It's a clean look."
`
`His work uniform is shirt and jeans or khaki shorts with work boots. At home: jeans, T—shirt, cap and one of
`his three pairs of Air Force One athletic shoes.
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`uuuzuu - LU1.". J.\.U::il..Lll5 — muuuca
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`"I may throw a (sports) jersey on, but I'm not into the hip-hop look," he said. "I just want it casual and
`comfortable."
`
`.But not the preppy-ish kind of casual and comfortable from,
`
`"I really don't wear the Gap," Peppers said, good-naturedly.
`
`say, the Gap, where his wife happens to work.
`
`"Some of their clothes aren't really rne."
`
`rnhood@disgatch.corn
`
`Box Story:What I wear
`
`Fashion Reporter Marshall Hood takes an occasional look at what people are wearing and thinking about
`fashion. Today he talks with Darrick Peppers, 23, of the South Side.
`
`Fashion inspirations
`* Style mentors: "Jay-Z, Steve Harvey,
`Eddie Long, Deion Sanders. When Jay—Z comes out with French-
`cuff shirts and cuff links, everybody has to have them."
`* Favorite brands: "Nautica, Guess? jeans, Tornmy Hilfiger. I've
`got a few Puffy (designer Sean ‘P. Dlddy'
`Combs) velours. But I try to stay away from the big names because they can be costly."
`* You love suits. What do you look for? "It has to have six, seven or eight buttons. I try to stay away from
`two— and three—button styles. (The former) are more fashionable, more stylish. I like the pants a little
`baggy and cuffed. And the shirt and tie I wear it with have to match."
`* How did you meet your wife? "We knew each other in elementary school, started dating in 1997 and got
`married (asks wife)...Feb. 14, 2002."
`* Last job you had before Insight? "Hanging drywall. I loved it."
`* Bengals or Browns? "The Browns. I think they'll do all right this season -— I hope they'll do all right this
`season."
`* Last movie seen? "Collateral. Good movie."
`* You're a golfer. Best course ever played? "Bent Tree."
`*Clothing item you wili never give up: "My caps from Champs. I may throw it on straight back or to the
`side or to the front. Just depends how I feel."
`
`ermpnrc: Photo, (1) WILL SHILLING FOR
`THE DISPATCH/, Darrick Peppers dresses in style when he goes
`to church./, (2) Steve Harvey/, (3) Eddie Long/, (4) Deion Sanders/, (5) Jay—Z
`LOAD-DATE: September 28, 2004
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`MACY'S EVENT GOES TO SANTA MONICA; Macy's California Inc.; Passport event to benefit AIDS research
`WWD September 29, 2004
`
`Copyright 2004 Gale Group, Inc.
`ASAP
`
`Copyright 2004 Fairchlld Publications, Inc.
`WWD
`
`September 29, 2004
`
`SECTION: Pg. 30 ; ISSN: 0149-5380
`
`IAC-ACC-NO: 122705145
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`LENGTH: 434 words
`
`HEADLINE: MACY’S EVENT GOES TO SANTA MONICA; Macy's California Inc.; Passport event to benefit
`AIDS research
`
`BYLINE: Saels. Diane Dorrans
`
`BODY:
`
`SAN FRANCISCO -— Macy's brings its 22nd Annual Passport event benefiting AIDS research to Santa
`Monica's Barker Hangar on Thursday and Friday, with Tommy Hilfiger as the featured designer.
`
`Celebrity models Marilu Henner and Brooke Burke, and Kwame Jackson and Katrina Campins from "The
`Apprentice" will wear H Hilfiger to open the runway show and gala sponsored by American Express.
`
`Passport has raised almost $ 18 million for HIV—AIDS research, care, prevention and education programs
`since the show began as a small fashion presentation in the staff cafeteria of the Macy's Union Square
`flagship here. The funci—raising continues in Southern California with Passport In-Store, an a|i~dey shopping
`event at the Beverly Center, South Coast Plaza, Fashion and Mission Valley and Palm Desert locations on
`Oct. 2. The $ 10 tickets benefit more than 70 HIV—AIDS organizations in the area.
`
`During the San Francisco Passport event Sept. 21-23 at Fort Mason, Michael Kors was the main designer.
`Twenty samba dancers in plumed headdresses, pole dancers, a dozen break-dancing tots and Calvin Klein
`underwear model Antonio Sabato Jr. helped rev up the night.
`
`The annual gala, founded by Elizabeth Taylor, clubbed "Evolution Revolution" this year, also featured fall
`collections from I.N.C. Women, Dooney & Bourke, LeVian jewelry, Versus by Versace, Kate Spade, Badgiey
`Mischka, Vanity Fair Intimates, Nautica Sleepwear, Anna Sui and A.B.S. by Allen B. Schwartz. Other
`sponsors included MAC Viva Glam, Movado and Giorgio Armani.
`
`"Everyone thinks New York is the most eclectic and creative city, but It's great to come to San Francisco to
`see truly eclectic styles and ideas," Kors said after the show. “I love Passport because it brings runway
`fashions to everyone. I had been here for the show in 1995, and when they asked me to come, I jumped at
`the chance. We were showing real clothes and the show also ran the gamut of emotions. It was a great
`night."
`
`Kors said he was inspired by the children's wear in the runway show. "We‘li do kid's wear and fashions for
`girls one day, I am sure," he said. "Not tomorrow, but soon. It's very exciting right now. Kids are so
`
`l1ttp:flwww.lexis.corn/researcl1/retrieve?_m=67e53Sd7déial 7dcibed9741 545737f46f&docnu.m=3O8&_fmtst. .. 7/3/2006
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`fashion-conscious ."
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`An auction conducted by actor Mario Cantone of "Sex and the City," which included a peach-colored [imli:ed—
`edition Vespa scooter designed by Giorgio Armani, raised 35 67,000.
`
`“Let's keep research funded, and let's keep pushing for a generation free of AIDS," said Macy's West
`chairman and chief executive officer Robert Mettler.
`
`Capl:ion(5): Michael Kors at the San Francisco Macy's Passport gala.
`
`IAC-CREATE-DATE: October 7, 2004
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`Free spirits: fall brings a surprising mix of rich fabrics perfect for fashion '5 new bohemians. Shape October
`1, 2004
`
`Copyright 2004 Gale Group, Inc.
`ASAP
`
`Copyright 2004 Weider Publications
`Sha pe
`
`October 1, 2004
`
`SECTION: No. 2, Vol. 24; Pg. 246; TSSN: 0744-5121
`
`IAC-ACC-NO: 122376940
`
`LENGTH: 966 words
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`HEADLINE: Free spirits: fall brings a surprising mix of rich fabrics perfect for fashion's new bohemians.
`
`BODY:
`
`Don't Fence Me In Your personal style shines through in a body-skimming dress paired with an unexpected
`faux—fur shrug. Michael Kors paisley chiffon jersey dress, $ 3,300. Echo faux-fur vest, $ 98. The Common
`Ground sterling-silver and turquoise necklace, $ 1,750, and ster|ing—silver and turquoise cuff bracelet, $
`525. Stuart Weitzman leather stiletto sling—back sandal, $ 205.
`
`Opposite: Escada silk poncho top, as 185. Lola "Pacific Coast Highway" floppy felt hat with velvet grosgraln
`ribbon band, by special order, $ 250. On previous spread: Echo faux-fur vest, $ 98. Ralph Lauren Blue
`Label cashmere-blend camisole, $ 145. Celine heavy suede "Crosta Duffie" skirt with buckles, $ 1,500.
`Kelly Gwin sterling-silver bracelet, $ 195. R.J. Graziano turquoise and multistone silver—piated bracelet, $
`85. On him: Post Card merino—wooi turtleneck sweater, $ 89. Calvin Klein Jeans straight-leg dark—denim
`jean, $ 49.50.
`
`Beauty note Give your face a flawless finish with Clinique Superbalanced Compact Makeup SPF 20, $ 26.50.
`Not only does this foundation moisturize where you need it, it also controls excess oil and prevents shine all
`day, while protecting skin from the sun's harmful ultraviolet-A and -B rays.
`
`Two for the Road
`
`Take to the highway in a look that tells your own true story. Burberry sheariing coat, $ 2,430. Diane von
`Furstenberg merino-wool sleeveless cardigan, $ 175. Badgley mischaka satin georgette and tulle skirt, .1;
`2,275. The Common Ground sterling-silver and turquoise dangle cluser earrings, $ 250. opposite: Aviva
`suede and fabric bustier top, 55 625. Marikka Nakklflamenco skirt, $ 450. Gas Bijoux "Paon" earrings, :5 145.
`Billy Martin's sterling—silver cuff, $ 150, turquoise and sterling-silver bracelet, $ 475, and alligator bracelets,
`$ 95 each. Calvin Klein Collection brown felt ankle boot, $ 450. On him: McKenzie wool-blend blazer, $ 495.
`Velvet Men cotton T-shirt, $ 42. Calvin Klein Jeans straight—leg light-wash jean, $ 49.50. Rockport
`"Werribee" boot, $ 110.
`
`Beauty note Stay clean and beautiful on the go with Biore Pore Perfect Daily Deep Pore Cleansing Cloths, $
`6 for 30 cloths.
`
`The textured, pre-moistened wipes get rid of pore-plugging makeup, oil and dirt and fit easily in your bag
`to take anywhere.
`
`http:/fwww.lexis.com/researcln/reiIieve'?_m=f598da696651901dSdS5132f9bf742a4&docnum=296&_fiutstr... 7/3 /2006
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`Wild West
`
`Romance gets edgy in frisky animal prints and curve-revealing cuts. Escada silk |eopard—print dress, is
`1,250. Billy Martin's turquoise and sterling-sliver ring, $ 225. On him: Burberry gray wool sweater with
`green trim, $ 495. James Perse paie—green high V—neck T-shirt (worn under sweater), $ 34. D&G darkrlnse
`J-pocket distressed straight—ieg jean, $ 250. Brave Leathers brown belt, $ 75.
`
`Opposite: Burberry cashmere/wool-blend poncho, $ 695. Arnold Goldstein "Concha" buckle with turquoise
`center, $ 450, on Sean Whelan leather strap belt, $ 125. Minnetonka Moccasin side-lace tall boot, $ 65.
`
`Beauty note Maximize your youthful glow with Aveeno Positively Radiant Anti-Wrinkle Cream, :35 14. It's
`chock-full of soy and vitamins [B.sub.5] and E to even out skin's tone, smooth its texture and keep it
`hydrated.
`
`Romancing the Stone
`
`Relax In a simple gathered top paired with a feminine pleated skirt. Moschino Jeans gray ruched top, 5; 270,
`and dark-denim pleated skirt, $ 200. D&G tall brown leather boot, $ 720. Piein Sud leather belt, $ 200. On
`him: Gap off—white button—front shirt, $ 44. Polo by Ralph Lauren brown corduroy pant, $ 145. Burberry
`iambswool herringbone-pattern blanket, $ 440.
`
`Beauty note You'll complement each other in similar
`, sexy fragrances. Try Burberry Brit Eau de Toilette for
`women, 3; 48 for 1.7 ounces, and for men,
`$ 45 for 1.7 ounces. Both scents are very warm, with notes of
`cedarwood, amber and tonka bean (which
`smells like sugared almonds), with the women's scent a bit
`sweeter and the men's muskier.
`
`Together & Apart
`
`Shine in saiin, relax in denim with silk and velvet details. Marc Jacobs washed double-faced satin ruffle
`dress, $ 4,900. Billy Martin's turquoise and sterling-silver cuff bracelet, $ 595. Opposite: Y&Kei wool coat
`with velvet trim, $ 1,447, and silk tank with fringe detail, 5: 235. Levi's "Too Superlow Boot Cut 524" jean in
`Medium Parras Stretch, $ 35. Billy Martin's turquoise and sterling-silver necklaces, $ 1,400 and $ 720. On
`him: Nautica Jeans Co. corduroy blazer, $ 100. Poliini wool crewneck sweater, $ 240. Levi's "Jagger"jean,
`$ 40. Kenneth Cole New York leather belt, 55 40.
`
`Beauty note Use a body lotion every day to keep skin hydrated as temperatures start to dip. Nature's Gate
`Organics Fruit Blend Asian Pear 8. Red Tea U|tra—Hydrating Lotion, $ 10, is chemica|—and preservative free,
`with a blend of fruits, floral extracts and herbs that are all certified organic.
`
`Let's Run Away
`
`The modern bohemian embraces luxurious fabrics like silk chiffon and cashmere. Calvin Klein "Silica" silk-
`chiffon dress, $ 3,255. R.J. Graziano seven-strand turquoise necklace, $ 275. Billy Martin's sterling-silver
`and coral oval ring, $ 125. Burberry lambswooi herringbone-pattern blanket (on stool), $ 440. Opposite:
`Chanel brown and cream wool sweaterjacket, $ 2,865. Ralph Lauren Blue Label cream cotton camisole with
`lace trim, $ 69. Seven for All Mankind "Havana" flare jean, $ 158. Stuart Weitzman tan suede ankle boot, $
`300. R.J. Grazlano turquoise earrings with coins, $ 98. On him: Burberry forest-green chunky cashmere
`turtleneck sweater, $ 1,175. Polo Jeans Co. Ralph Lauren Basic Five Pocket Jean, 35 59. DKNY luggage-
`brown leather doub|e—zip boot, $ 268.
`
`Beauty note Aveda Air Control Hair Spray, $ 23, keeps strands in place without making them feel crunchy.
`This dry spray uses plant-derived resin and comes packaged in a recyclable aluminum canister. See Buyer's
`Guide, page 254, for retail information.
`
`IAC-CREATE-DATE: September 23, 2004
`
`l1ttp://www.lexiscomlresearoh./retrieve?__n1=f598da69665I901d5d5S I32f9bf74?.a4&docnum=296&_fmtstl:... 7/3/2006
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`Bed , bath , and babes. Men's Health October 1, 2004
`
`Copyright 2004 Gale Group, Inc.
`ASAP
`
`Copyright 2004 Rodale Press, Inc.
`Men's Health
`
`October 1, 2004
`
`SECTION: No. 8, Vol. 19; Pg. 63 ; ISSN: 1054-4836
`
`IAC-ACC—N0: 125321682
`
`LENGTH: 121 words
`
`HEADLINE: Bed , bath , and babes.
`
`BODY:
`
`What kind of sheets and towels should I buy to impress a woman? Max T., Durham, NC Brilliant question,
`Max. You realize we women are obsessed with towels and bed linens (what you guys call "sheets"). The
`simple rules: 1. Buy 100 percent cotton. You'll pay more, but it'll feel better than blended fabric. 2. Select
`neutral colors: white, beige, or cream. You'll need to wash them more often, but clean sheets impress
`women. 3. Look for a thread count of at least 200. (Check the label on the package.) The more threads, the
`better. 4. We like our towels soft and fluffy, so add fabric softener to the wash. Ralph Lauren, Nautica, and
`Calvin Klein all make towels and sheets that women love to have against their skin.
`
`IAC-CREATE-DATE: November 29, 2004
`
`LOAD-DATE: November 30, 2004
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`Tri and Mighty; Variety October 4, 2004 - October 10, 2004
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`Copyright 2004 Reed Elsevier Inc.
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`October 4, 2004 — October 10, 2004
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`SECTION: SPECIAL REPORT: SPECIAL SUPPLEMENT: VLIFE OCTOBER; Pg. 57
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`LENGTH: 2363 words
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`HEADLINE: Tri and Mighty;
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`BYLINE: Nicole LaPorte
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`HIGHLIGHT:
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`The number of triathietes in the U.S. has more than doubled in recent years, with huge growth in
`Hollywood. And after a summer that saw Lance Armstrong win his sixth Tour de France and Americans
`dominate the Olympics, all were pumped and ready for September's industry—heavy Nautica Malibu
`Triathlon
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`BODY:
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`P aradigm agent Scott Henderson's reaction to the news that he'll have to stay a few extra days at the
`Toronto Intl. Film Festival seems a little extreme. "I'm devastated," he says. "It breaks my heart." It's not
`that the films are crappy, or that Henderson has been downgraded to a four-star hotel, or that he's facing
`back-to-back days of 8 a.m. screenings. The trouble is that being in Toronto means missing the Nautica
`Malibu Triathlon. Henderson only started doing triathions last year, but he's already obsessed. Besides
`Malibu, he's competed in the Los Angeles Triathlon and the Oceanside Half Ironman. "Once you get the bug
`it can be really addictive, to the point that if you go out on the weekend, you keep thinking about how you
`don't want to ruin your workout the next day by partying too much," he says. "It becomes, like, a big
`focus." Henderson is not the only one in Hollywood who is trading in premieres and cocktails - and
`sometimes business lunches — for a 50-mile bike ride or a two-mile swim, or both. This year's Nautica
`Malibu Triathlon, held on Sept. 19, felt like an industry-sponsored event. Disney, Sony, ICM, William Morris
`and Dreamworks all had teams and competed in what's been dubbed the Entertainment Industry Challenge
`(the team with the three fastest male and female times takes home the coveted Studio Cup, which this
`year - as in most years — went to Disney). Disney's team is the largest, boasting 150 members, including
`studio president/C00 Bob Iger (who was on a relay team with Olympic gold—medal swimmer Amanda
`Beard). Besides all the industry types, there were enough celebs donning wetsuits to cast a whole season
`of adventure reality shows, including David Duchovny, "Two and a Half Men's" Jon Cryer, Felicity Huffman
`and "The O.C.'s" Tate Donovan (who placed first in the celebrity men's category for the second year in a
`row). What brought them all together, at dawn on a Sunday morning — coincidentally, the same day as the
`Emmy awards - was the chance to compete and possibly win a top spot in the standings. "It's a very
`competitive sport and I think people in the industry are very competitive people," Henderson says. An
`event is payoff for all those early morning runs and Sunday bike rides that cut into script—reading and
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`brunch with the in-iaws. A race is also an opportunity to prove your stuff, something triathietes don't take
`lightly. Money is poured into anything that can provide the extra edge: aerodynamic bikes, rear-wheel
`disks, seconds—shaving wetsuits. The investment is not always foolproof. Although Donovan won his
`category, he thought he'd be faster, considering that his new Cannondale bike was "awesomeiy tricked out
`with Lance Armstrong handlebars. "1 thought for sure that I was going to beat my bike time (from 2003),
`but I was only, like, four seconds faster. It's not like I train to win the celebrity division," he adds, "though
`I have to tell you, it goes through my brain: I gotta be faster this year." Sometimes the competitive spirit
`can turn ugly. "There's a lot of shit—talking before the race," says one Malibu vet. "You'll hear people saying
`they're gonna kick so-and-so's ass." The celebrity relay division — in which a celeb does one ieg and two
`non-celebs (usually ringer types, such as Beard) do the others - is particularly cutthroat. One former ringer
`says that when he competed for the "Gilmore Girls" team, the show's publicist "kept telling me how (a
`certain cast member) sucked. She was worried, because she really wanted us to do well." Celebs racing
`individually are equally hardcore. Donovan says he was expecting a faceoff with former "Bachelor" suitor
`Ryan Sutter, who beat him by 30 seconds in a Half Ironman race earlier this year. "All my teammates were
`like, ‘Dude, that guy's gonna catch you and take the crown,’ " he says. In the end, Sutter didn't show up. "I
`guess now that he's married, it's the bail and chain," Donovan jokes. Celebs aren't the only anxious ones.
`Michael Epstein, executive producer of the Nautica Malibu Triathlon, received several phone calls this year
`from people who wanted to change the layout of the course. "I get messages saying they want the swim
`longer," he says. "I guess they're good swimmers." Even people new to triathions don't waste time getting
`serious. After climbing Mount Everest in 2001, ICM agent Doug Mac-Laren, who represents Neil Jordan and
`Rob Marshall, has been seeking out new conquests. An avid athlete and former Harvard crew team
`member, his regular regimen includes ergorneter workouts, mountain biking and rock climbing. Recently he
`bought a road bike and signed up for Malibu. "I like things where you can't quit," he says. "It's good to
`have competitive sports like that. It gets hard and you keep plugging through. It's a lot like these (agency)
`jobs. But as an agent you can do everything right and the deal can still fall through. You don't ultimately
`have control. In sports, you do. What you put into It is exactly what you get out of it." As part of his
`preparation for Malibu, MacLaren went for a 30—miIe bike ride along the Pacific Coast Highway one Sunday
`morning. Thirty miles is a decent distance, but it's not going to kill anyone in good shape, unless it's ridden
`at the speed MacLaren chose to ride. There was no warm—up, no gradual acceleration of speed. He simply
`got on his bike and sped ahead, clicking his gears a little too madly (it was only his third time on his new
`bike), hunching down a little too low, but nonetheless moving like a bullet. Fourteen miles later, when he
`turned around and headed back south, he was still pumping like a machine, a big grin slapped across his
`face. Like any number of driven workahoiics in the business, MacLaren is someone who prefers to operate
`at one speed: fast as hell. That quality makes the link between Hollywood and triathlons a seemingly
`obvious one. On the other hand, the entertainment industry is traditionally most conducive to sports that
`involve a heavy social (i.e. networking) quotient, such as tennis and golf, or at least a sense of quirky
`exclusivity, such as Jerry Bruckheimer's ice hockey league. Training for a triathlon does not require
`membership at a tony club and usually takes place in solitude, at the unglamorous hours of 5 and 5 a.m.,
`sometimes for up to 12-plus hours a week - hours carved out from already demanding schedules of
`producers, agents and execs, not to mention husbands and wives. Paradigm‘s Henderson says that when
`he decided to do the Half Ironman, he and his wife made a deal in support of his training, but, he says,
`"Now that I've done that, I have to scale back. We have big negotiations at our house about time." As far
`as using the time to network, Ironman triathiete and producer Bill Gerber ("The Dukes of Hazzard") says:
`"It's not like you can talk about a script while you're climbing Topanga Canyon. Your heart rate's 160.
`You're working. Or you're in the ocean swimming. It's not conversational." Still, Gerber does have industry
`buddies who double as training partners, such as producers Robert Lawrence ("The Last Castie") and Diane
`Siilan Isaacs ("Killing Pablo"). He says part of what draws him to the sport is that it makes him better at his
`job. “It's quite similar to producing, because you have to be an endurance athlete to survive independent
`producing these days," he says. "In this industry, especially, there are always a lot of unknowns," says
`Siilan Isaacs, a 43-year-old who placed fourth in her age group in the Ironman World Championships in
`Hawaii. "You have all these projects out there, there are a lot of intangibles. With training there's a
`consistency, a commitment you make to keep your mind focused. That's why I race. I like to have goals
`set. I like to have a pattern in my day, whereas my work is not patterned." Training can also be a much-
`needed diversion from the stress of the business. "I do it to get away from the industry," says Sarah
`Clossey, another agent at Paradigm who's completed several L.A. triathions and marathons, and who is a
`training leader for Life Cycle, a seven-day charity bike race be