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`&
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
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`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
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`Opposition ofthe Mark
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`ZOZOBRA
`PRODUCTIONS
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`Published for Opposition:
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`Dec. 3, 2003
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`Trademark Appl. Serial No. 76/459,547
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`Date of Application Filing:
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`Oct. 21, 2003
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`Opposition No_ 91 159350
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`RAY JOHN DE ARAGON
`dba “Zozobra Productions”,
`Applicant
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`v.
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`SANTA FE DOWNTOWN,
`KIWANIS FOUNDATION
`Qpposen
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`ANSWER TO OPPOSITION
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`US. Patent 3. TMOfc/TM Mail Rap! or, #32
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`oa-17-2oo4
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`Applicant:
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`Ray John de Aragon, dba Zozobra Productions
`2213 Hot Springs Blvd.
`P.O. Box 1505
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`Las Vegas, New Mexico 87701
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`Opposer:
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`Santa Fe Downtown Kiwanis Foundation’
`P.O. Box 622
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`Santa Fe New Mexico
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`87504
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`Al_l_SV_V_e£
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`In response to this Opposition, Applicant states that:
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`1. Since the time of the applicant’s filing for the mark Zozobra Productions, Zozobra
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`Productions is now currently a non—profit organization incorporated under the laws of the State of
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`New Mexico. As the original applicant, and as an officer and representative of the non-profit,
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`Ray John de Aragon herewith submits this answer to the Opposition.
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`2. The Applicant believes that the claim ofthe Opposer: Santa Fe Downtown Kiwanis
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`Foundation, is not valid.
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`3. To the best ofApplicant’s infomied understanding and knowledge, zozobra is a
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`Spanish language word interpreted to mean anguish in English and is a generic term rising from
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`the collective and vibrant intellect of the Spanish culture. Being such no single entity can purport
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`to have sole ownership and exclusive rights to its use as the Santa Fe Downtown Kiwanis
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`organization would want done and repeatedly, but wrongly, is doing. In and by so doing, Kiwanis
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`International inflicts great insult and insolent injury on the Spanish speaking world and culture,
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`especially since the depicted characterization ofthis generic Spanish word is a horrendous and
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`ugly marionette that, itself, has no direct connection with the Spanish language or culture.
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`Further, zozobra has been extensive used by numerous authors, poets, playwrights, etc. in Spanish
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`classical works for centuries and it is intellectually dishonest for anyone to claim that it is a
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`creation of any individual in this century.
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`4. The Applicant has never claimed, and could never claim, exclusive rights to use of the
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`term zozobra; rather it uses this word in conjunction with “Productions” as its trade name to
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`identify goods in commerce.
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`5. The Santa Fe Downtown Kiwanis Foundation may have filed some video recording in
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`1999 which outlined its present day membership’s collective recall of the historical development
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`of an event they describe to be “Will Shuster’s Burning of Zozobra” and wherein they use his and
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`other persons’ artistic renditions thereof.. The video film and other reproductions of Shuster’s
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`artwork are reprinted on lithographic prints and posters and sometimes, but not always, are, for
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`generally descriptive purposes, entitled “ ozobra de Santa Fe”; other similar artwork is
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`sometimes onto clothing apparel, including undergarments. When need for monies may arise,
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`these illustrations are said to be sold to raise funds to encourage attendance at an annual pagan
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`efiigy burning which was begun as a counter-event to celebration known as Fiestas de Santa Fe.
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`which have promote more Christian significance and focus and are rooted in the Spanish Catholic
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`tradition which predates any zozobra event the Kiwanis would now have ignored and thwarted. ..
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`6. In 1982, the Santa Fe Downtown Kiwanis Foundation or the Santa Fe Fiesta Council
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`authorized production of a full color poster to promote the Fiesta de Santa Fe and which had a
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`painting commissioned by the Fiesta Council. Rightly or wrongly, this poster proclaimed it was
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`produced under the oificial sanction and emblem of Kiwanis International and thereby implicitly
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`asserts that it is authorized by Kiwanis International. The poster was entitled “La Noche de
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`Zozobra Santa Fe, Nuevo Mexico” which translated into English is, “The Night of Anguish, Santa
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`Fe, New Mexico”. The date 1982 is imprinted on one end ofthe poster and on the opposite side
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`alongside the symbol of Kiwanis International appear the word, “zozobra” copyright owned by
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`the Santa Fe Kiwanis Downtown Foundation. The copyright symbol © is nowhere to be found on
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`the poster, nor is the word “zozobra” listed as a trade name, trade mark or service mark
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`anywhere on this poster, nor is it stated anywhere that this is an interpretation of the artist Will
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`Shuster’s original rendering by this new artist.
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`7. The Santa Fe Downtown Kiwanis Foundation, as the sponsoring organization,
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`develops these promotional materials and items to encourage attendance and enhance gate
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`receipts at the amiual efligy burning.
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`8. On July 7, 1999, the Santa Fe Downtown Kiwanis Foundation “applied to the New
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`Mexico Secretary of State’s Oflice for use of the word “zozobra” as a trademark, claiming
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`exclusive rights to use the word to identify the art work, stating, ..”used to identify a drawing of
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`an animated, mechanical puppet.” Added along with the word “zozobra” is in parenthesis “(design
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`on file)”, however no such filing has been made. The Santa Fe Downtown Kiwanis Foundation’s
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`registration however does not mention Will Shuster as the originator of the marionette (puppet).
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`9. The word “zozobra” has been used by the Santa Fe Downtown Kiwanis Foundation as
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`an identifier or title, among others, including as a primary title, Old Man Gloom, specifically for
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`the Will Shuster image, drawing, marionette, or puppet, and not as a trademark, trade name, or
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`service mark to identify goods or services, to distinguish these from any others sold in commerce.
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`The Santa Fe Downtown Kiwanis Foundation does represent its Kiwanis chapter membership and
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`association by calling itself the “Kiwanis”, and also presents its connection to Kiwanis
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`International, the parent organization, which has member chapters throughout the United States.
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`Kiwanis International oflicially sanctions or charters authorized branches under its jurisdiction and
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`bylaws. The artwork title, “Will Shuster’s Zozobra de Santa Fe,” does not function as a
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`trademark to identify goods or services as coming fiom a particular source, but is applied to
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`prints, posters, t—shirts, etc. exclusively and only as an artistic ornamentation. The title,”Will
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`Shuster’s Zozobra de Santa Fe is primarily descriptive of any goods or services they say they are
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`providing, or are involved with in United States Commerce.
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`10. The use ofthe popular Spanish word “zozobra” as a title or identifying name by the
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`Santa Fe Downtown Kiwanis Foundation for the marionette drawing or sculptured figure is set
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`forth merely to promote its kind or identify it as compared to other marionettes with their own
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`distinct natures or characters. Characterized as a massive, or ponderous work of art, this
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`“zozobra”, this animated marionette sculptured figure and its ritual burning does not fall into the
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`area of trade or manufactured goods sold in commerce which would qualify it, or entitle it, to
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`trademark registration although the Santa Fe Downtown Kiwanis Foundation states that it does.
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`At best, the marionette is designed to be burned in effigy as is ofien seen at high school.
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`homecoming football game bonfires and used as temporary attention-getters and spirit—builders.
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`11. This singular marionette figure, burned in a once—a-year event, is not a product
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`manufactured on a large scale with identifying words on packaging or wrapping therefore, neither
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`wholesalers, retailers, or consumers would identify this marionette figure as salable gods, or
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`goods for purchase. This marionette figure aiso does not fall under any international schedule of
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`classes of goods and services.
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`12. The word “zozobra” is used by the Santa Fe Downtown Kiwanis Foundation as a part
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`of descriptive words or phrases such as their registered statement, “...used to identify a drawing of
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`an animated, mechanical puppet.” This statement clearly indicates that the Spanish word
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`“zozobra” is otficially registered only to identify a drawing and not the mechanical puppet per se.
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`13. There is nothing to document the claims ofthe Santa Fe Downtown Kiwanis
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`Foundation. Will Shuster’s artistic pictorial or sculptural rendering has been applied as an artistic
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`composition to T-shirts, posters and prints, but this would only qualify it as reproductions of
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`works of art with copyright protection only if the original artwork was copyrighted by the author
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`under copyright regulations. Copyright is not granted if it is not an original work and the original
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`author of the work must submit the application. In this case, Will Shuster is a deceased artist.
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`Also, a title for an artwork can not be copyrighted. Furthermore, the appearance, design, and
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`look ofthe constructed mechanical puppet necessarily changes fiom year to year and has never
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`remained the same since its inception in 1926 and now only vaguely resembles Will Shuster’s
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`original artwork. Exclusive statutory rights are implied or claimed by the Santa Fe Downtown
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`Kiwanis Foundation, but not legally substantiated.
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`14. The Santa Fe Downtown Kiwanis Foundation received fights to Will Shuster’s
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`interpretive artwork fiom his widow and as such can not claim to own registered copyright or
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`trade names which neither Will Shuster nor his heirs had previously possessed. If Will Shuster
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`had held such rights through copyright and trademark registration then he, and only he alone,
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`could have issued this transfer by informing the original issuing agencies, chiefly the Library of
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`Congress and the U.S. Patent and Trademark Office or, at the very least, the Trademark Division
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`of the New Mexico Secretary of State’s Oflice.
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`15. Opposer has never shown a copy of the mark, a drawing of the mark, a description of
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`the mark in the appropriate field nor any image of the mark they claim will be damaged by the
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`registration.
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`16. The trademark which Opposer claims to have registered with the State ofNew
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`Mexico is for a design of a puppet. Exhibit A.
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`17. The Applicant does possess a registered trademark for the name Zozobra Productions
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`to describe and identify goods or services, which are provided. This registration was issued alter
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`the Trademark Division of the New Mexico Secretary of State’s Oflice conducted a research of
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`their records and their examiners found no likelihood of confusion, nor conflict with existing
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`trademarks. Exhibit B.
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`18. To the best of the Applicant’s knowledge, the Opposer has never conducted business
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`activities under the name “Zozobra” in commerce either in the State of New Mexico, not
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`elsewhere. Their business activities have always been conducted under the name, “Santa Fe
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`Downtown Kiwanis’. The channel of trade that the Opposer has been involved with has been
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`solely as a non-profit civic organization involved in “fundraisers” and not consumer goods and
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`services as claimed. The Opposer refers to itselfin the Opposition as a “consumer association” to
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`mislead, and mis-plead.
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`Date: March 16, 2004
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`By’
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`Edward F. Benavidez
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`Attorney for the Applicant
`USPTO Reg. No. 76/459,547
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`Edward F. Benavidez Law Firm
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`10428 Heron Rd. SW
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`Albuquerque NM 87121
`Phone: (505) 831-5293
`Fax:
`(505) 839-4143
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`I certify that, on March 16, 2004, a copy of the foregoing Answer to Opposition was mailed to:
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`Santa Fe Downtown Kiwanis Foundation
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`% Kevin Lynn Wildenstein
`Attorney for Opposer
`6700-B Jeiferson NE, Suite 8
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`Albuquerque, New Mexico 87109
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`Edward F. Bena dez, Esquire
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