IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Opposition No. 91159092
`
`App. Ser. No. 78/231,215
`
`EVEREADY BATTERY COMPANY, INC.
`
`Opposer,
`
`v.
`
`THE GILLETTE COMPANY,
`
`Applicant.
`
`THE GILLETTE COMPANY
`
`Counterclaim Petitioner,
`
`v.
`
`EVEREADY BATTERY COMPANY, INC.
`
`Counterclaim Registrant.
`
`DECLARATION OF JASON C. KRAVITZ IN SUPPORT
`
`OF OPPOSITION TO MOTION FOR SUMMARY JUDGMENT
`
`1, Jason C. Kravitz, do depose and state as follows:
`
`1.
`
`I am lead counsel for Opposer Eveready Battery Co., Inc. (“Eveready”) in these
`
`proceedings.
`
`I am submitting this declaration in support of Eveready’s Opposition to Gillette’s
`
`Motion for Summary Judgment, filed on or about May 10, 2004.
`
`2.
`
`That factual statements made herein are based on my personal knowledge, unless
`
`I expressly state otherwise.
`
`3.
`
`Attached hereto as Exhibit 1 is a true and accurate copy of an excerpt from the
`
`ConsumerGuide website, www.auto.consumerguide.com, showing an Infiniti model QX4.
`
`BOSl4274l 6.1
`
`

`
`
`
`4.
`
`Attached hereto as Exhibit 2 is a true and accurate copy of an excerpt from the
`
`Mercedes-Benz website, www.mbusa.com, describing Mercedes’ 4MATIC all-wheel drive
`
`transmission.
`
`5.
`
`Attached hereto as Exhibit 3 is a true and accurate copy of an excerpt from the
`
`United States Patent and Trademark Office (“PTO”) online database, www.uspto.gov,
`
`demonstrating that Mercedes-Benz owns a federal registration for the mark 4MATIC
`
`(International Class 12 (automobiles and parts thereof consisting of all-wheel traction units)).
`
`6.
`
`Attached hereto as Exhibit 4 is a true and accurate copy of an excerpt from
`
`Volkswagen’s website, www.vs.com, showing Volkswagen’s 4MOTION transmission.
`
`7.
`
`Attached hereto as Exhibit 5 is a true and accurate copy of an excerpt from
`
`GMC’s website, www.gmc.com, showing a model named “Sonoma Crew Cab 4WD.”
`
`8.
`
`Attached hereto as Exhibit 6 is a true and accurate copy of an excerpt from the
`
`Dodge website, www.dodge.com, showing a Durango model described as being a“4x4” vehicle.
`
`9.
`
`Attached hereto as Exhibit 7 is a true and accurate copy of an excerpt from the
`
`PTO’s online database demonstrating that Toyota owns a federal registration for the mark RAV4
`
`(International Class 12 (automobiles and structural parts thereof)).
`
`10.
`
`Attached hereto as Exhibit 8 is a true and accurate copy of an excerpt from the
`
`PTO’s online database demonstrating that Toyota owns a federal registration for the mark
`
`4RUNNER (International Class 12 (automobiles and structural parts thereof)).
`
`11.
`
`Attached hereto as Exhibit 9 is a true and accurate copy of an excerpt from the
`
`Jeep website, www.jeep.com, showing Jeep’s use of the mark QUADRA-TRAC II® and
`
`discussing Jeep’s “4x4 systems.”
`
`12.
`
`Attached hereto as Exhibit 10 is a true and accurate excerpt from the PTO’s
`
`online database demonstrating that Jeep owns a federal registration for the mark QUADRA-
`
`BOSl4274l6.l
`
`

`
`
`
`TRAC 1 (International Class 12 (transfer case four-wheel drive system sold as component of
`
`trucks and automotive vehicles)).
`
`13.
`
`Attached hereto as Exhibit 11 is a true and accurate excerpt from the PTO’s
`
`online database demonstrating that Jeep owns a federal registration for the mark QUADRA~
`
`TRAC II (International Class 12 (transfer case four-wheel drive system sold as component of
`
`trucks and automotive vehicles)).
`
`14.
`
`Attached hereto as Exhibit 12 is a true and accurate excerpt from the Nissan
`
`website, www.nissanusa.com, describing the Xterra model as having “four-wheel drive.”
`
`15.
`
`Attached hereto as Exhibit 13 is a true and accurate copy of the PTO file wrapper
`
`for Audi’s QUATTRO registration (U.S. Reg. No. 1,283,271).
`
`16.
`
`Attached hereto as Exh. 14 is a true and accurate copy of a letter dated February
`
`2, 2004 from Leon J. Bechet, in-house counsel for The Gillette Company.
`
`I declare under penalty of perjury that the foregoing is true and correct. Executed this
`Qjfday of October, 2004.
`i
`
` Ja n C. Kravitz
`
`
`
`BOSl4274l 6.1
`
`

`
`

`
`
`Review, Rating, Prices: Consumer Guide®
`Page 1 of 7
`
`
`
`New Cars
`Research
`
`Used Cars
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`Articles&Advice
`
`New Car Quote
`
`Automotive
`
`Mo!
`Consumer Products
`-,
`Vehicle History Report
`Approved Dealers
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`Used Car Pricing & Reviews
`1997-2000 Infiniti QX4
`Pricing Overview
`1997 $9.000-9,900
`
`
`
`
`
`1998 lnfiniti 4 (more pictures)
`Find a use_d_Infiniti QX4 in your area
`using CarsDirect.com
`,
`2'9
`
`5
`
`Listings updated daily.
`
`For
`Passenger and cargo room, Build quality
`AS33505‘
`Engine noise, Fuel economy, Rear-seat
`entry/exit, Rear-seat room
`
`$10,800-
`1998 11,900
`1999 $12,500-
`
`13,700
`
`2000 $15,000-
`16'4°°
`
`Class
`u"e'XhLi3’esp9rt-utility
`powertrain Layout
`1ongitudina| front—
`engine/rear— or 4-
`wheel drive
`Bum In
`Japan
`Printer Friendly Report
`19972000 lnfiniti
`QX4 Report
`
`in the Full Review
`
`Highlights
`
`Year-to—Year
`Chaflges,
`Evaluation
`
`Valuesfor the Money
`
`Road Test. Ratings
`Specificatjons
`
`Safety Ratings
`Troubje spgts
`Avg Repair Costs
`
`:*e_c*a”5
`"ces
`
`Other QX4 Reviews
`2004 QX56 (new)
`2003 QX4 (new)
`2001-03 QX4 (used)
`
`More lnfiniti Reviews
`Used Infiniti Reviews
`
`Highlights
`
`.
`
`More QX4 Pics
`
`Nissan's luxury division entered the sport-utility segment during the
`winter of 1996-97 with the midsize QX4--a high-end SUV, based on the
`Nissan Pathfinder. Except for a more-sophisticated 4-whee|—drive
`system, the QX4 had the same mechanical specifications as the
`Pathfinder. External appearance also was similar. Inside, the QX4 got
`more standard features including leather upholstery and wood-tone trim.
`Otherwise, here too, Infiniti's SUV exhibited many similarities to
`Pathfinder. Only one powertrain was offered: a 168-horsepower, 3.3-
`liter V6 engine and 4-speed automatic transmission, with Infiniti's All-
`Mode 4WD. All-Mode had three settings, selected by a rotary switch on
`the instrument panel: 2WD (which routed power only to back wheels);
`Auto (which could distribute up to 50 percent of power to front wheels
`when the rears began to slip); and Lock (which split power 50/50 under
`all conditions). The Auto setting could be used on smooth, dry
`pavement, but Lock was only for use on slippery surfaces. A separate
`shift lever on the console activated the 4-wheel-drive system's Low
`range. Dual airbags and height-adjustable front shoulder belts were
`installed, along with 4-wheel antilock braking. The short option list
`included heated front seats, a power sunroof, and |imited—slip rear differential.
`
`
`
`l1ew_C_ar_Quote
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`ht_tp://auto.consumerguide:corn/auto/used/reviews/full/index.cfm/id/2268
`
`9/12/2004
`
`

`
`Vehiole History Report
`% Get a free record
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`ev1ew, Ratmg, PI‘1C€SI Consumer Guide®
`Page 2 of 7
`
`Year-to-Year Changes
`
`1998 Infiniti QX4: No changes were evident for 1998.
`
`1999 Infiniti QX4: Side airbags were installed during 1999, along with a universal
`garage-door opener. A redesigned QX4 debuted as an early 2000 model, with a new V6
`engine adapted from Nissan/Infiniti passenger cars.
`
`2000 Infiniti QX4: Limited 2000 models were produced as a heavily revised 2001 model
`arrived in March. One change of note, however is side airbags.
`
` . Vt,“
`
`‘
`
`PREFERRED PARTNERS
`
`Financing: Apply online today for
`the lowest rates with Car.com!
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`.Ge.t_C_ons.u_mer_<it;id.e®,1'o _G_o_! _C|ick_here_t9,d_ovyn|.o_a1:l_ now!
`
`Road Test Evaluation
`
`Claims that a QX4 drives like a car rather than a truck are essentially accurate. The luxury
`wagon's firm suspension absorbs bumps better than many competitive SUVs. You also
`enjoy relatively low noise levels, plus confident cornering ability with good grip and little
`body lean. Don't be misled: The QX4 does not ride like a luxury sedan.
`
`Also, the V6 engine sounds and feels rough when worked hard. Unfortunately, that's
`exactly what is needed to provide decent passing power. Acceleration is adequate in any
`case, aided by an automatic transmission that shifts smoothly, but sometimes hesitates to
`kick down into a lower gear for passing or merging. Gas mileage is not a bonus. We
`averaged only 12.5 miles per gallon in a mix of city and freeway driving, reaching a high of
`15.2 mpg on the highway.
`
`Step-in is high even with the standard running boards. Rear access is complicated even
`further by back doors that are narrow at the bottom and don't open to an angle close to 90
`degrees. Once inside, all-around head and leg room are adequate for four adults (but not
`five), though rear passengers have virtually no under-seat foot space.
`
`Cargo room, on the other hand, is plentiful even with the 60/40 rear seat in place.
`Conversion requires swinging the cushion forward and removing the headrests, but the
`seatbacks then lie flat to create a long, wide deck.
`
`The driver can expect good visibility and a convenient, easy-to-understand dashboard
`layout. Standard dual power front seats combine with a tilt steering wheel for easy
`tailoring of the driver's position to suit just about anyone.
`
`http://auto.consumerguide.com/auto/used/reviews/ful1/index.cfin/id/2268
`
`9/12/TZO()'-l
`
`

`
` -
`
`11 nm
`
`Rev1ew, Rat1ng, Prices: Consumer Guide®
`
`Page 3 of 7
`
`Value for the Money
`
`Considered in terms of value, the QX4 does not look particularly competitive against such
`rivals as the Mercedes-Benz ML320, which is roomier and rides more smoothly; or the very
`carlike Lexus RX 300. In fact, a well-equipped Nissan Pathfinder delivers just about as
`much as the QX4 for markedly fewer dollars, either new or used.
`
`Consumer Guide Road Test Ratings Each Vehicle report Contains One
`rating table for a representative
`model. We rate in seven key areas:
`Performance, fuel Economy, Ride
`Comfort, Interior Noise, Passenger
`Room, Cargo Capacity, and Insurance
`Costs. These ratings are given taking
`into account the "world" of vehicles,
`not a vehicle's standing in a particular
`class. In the ratings table, "1" is the
`lowest rating and "5" is the highest
`rating.
`
`Ratings
`3
`
`2
`
`3
`3
`
`3
`5
`3
`
`1993 Infiniti QX4
`Performance
`
`Fuel EC0n°mY
`R-d
`I-t
`I e Qua I Y
`Quietness
`I
`.
`“tenor Room
`Cargo Capacity
`Insurance Costs
`
`Total
`
`22
`
`Vehicle History Report
`
`
`
`
`PREFERRED PARFNERS
`f
`I
`_
`G t
`f
`b_
`t_
`e a _ree o Jec we appransa o
`your used car before you trade it in
`from Intelliprice.
`
`. 1.‘ Get 3 free record
`-.5;
`~
`V
`Vtfllcti Check right now!
`flfig entera WN
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`cQm_e._ba<;k within §0,days.to_run your
`report.
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`
`Saliers Guides with Purchase
`
`
`
`
`Specifications
`Wheelbase, in.
`
`Overall Length, in.
`
`Overall width, in.
`
`Overall Height, in.
`
`Curb Weight, lbs.
`
`Cargo Volume, cu. ft.
`
`Standard Payload, lbs.
`
`Fuel Capacity, gals.
`
`Seating Capacity
`
`Front Head Room, in.
`
`Max. Front Leg Room, in.
`
`Infiniti QX4 4-door wagon
`106.3
`
`178.3
`
`68.7
`
`67.1
`
`4275
`
`85.0
`
`--
`
`21.1
`
`5
`
`39.5
`
`41.7
`
`http://auto.consumerguide.com/auto/used/reviews/full/index.cfm/id/2268
`
`9/12/2004
`
`

`
`
`1997-2000 Infiniti QX4 Review, Rating, Prices: Consumer Guide®
`Page 4 of 7
`
`Rear Head Room, in.
`
`Min. Rear Leg Room, in.
`
`37.5
`
`31.8
`
`Specifications Key: NA = not available; ”--" = measurement does not exist.
`
`
`
`»'IcWé‘..'.'¥
`
`
`Vehicle History Report
`
`PREFERRED PJXRTNERS
`
`4. .4‘ Get a free record
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`4
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`f}m»1't have 3 Vifi? Buy now and
`°°me*—ha°k Wmm 6° dayg-t° m” M"
`report
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`Warranty Don't Get
`Caught with Giant Repair
`ma
`Costs. Check Out the
`Consumer Guide® Auto %
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`(800)452-3939 Ext.6 (Day) and
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`I
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`1
`
`NHTSA Crash Test Results
`
`1999 QX4 4-door wagon
`
`Crash Test Driver
`
`Crash Test Passenger
`
`4
`
`5
`
`The National Highway Traffic Safety Administration (NHTSA) tests a vehicle's
`crashworthiness in front— and side—impact collisions and rates its resistance to rollovers.
`Their test results suggest the chance of serious injury, while rollover resistance ratings
`are based on how top heavy the vehicle is and indicate the chance for rollover when the
`vehicle leaves the roadway. Front crash test numbers indicate: 5 = 10% or less; 4 = 10-
`20%; 3 = 20-35%; 2 = 35-45%; 1 = More than 45%. Side impact numbers indicate: 5 =
`5% or less; 4 = 6-10°/o; 3 = 11-20%; 2 = 21-25%; 1 = More than 26%. Rollover
`resistance numbers indicate: 5 = Less than 10%; 4 = 10-20%; 3 = 20-30%; 2 = 30-
`40°/o; 1 = More than 40%.
`
`Powertrain Options and Availability
`
`Just one powertrain has been available: a 3.3—liter V6 engine that developed 168
`horsepower, driving a 4-speed automatic transmission. Al|—Mode 4-wheel drive was
`standard.
`
`Size
`Engines |iters/
`cu. in.
`
`Horsepower Torque EPA city/hgwy
`
`.
`gggzlrligzr Guide
`
`ohc V6
`
`3.3 / 201
`
`168
`
`196
`
`4-speed automatic:
`15/19
`
`4-speed automatic:
`12.5
`
`Notes: Engine Key: ohv = overhead valve; ohc = overhead camshaft; dohc = dual
`overhead camshaft; I = inline cylinders; V = cylinders in a V configuration; H =
`horizontally opposed cylinders; CVT = continuously variable (automatic) transmission; NA
`= not available; "—-" = measurement does not exist.
`
`Trouble Spots
`
`.
`Trouble Spots lists the many
`
`http://auto.consumer,<zuide.com/autolusedlreviewslful1/index.cfm/id/2268
`
`9/ ‘ 2‘./25104»
`
`

`
`
`1997-2000 Infiniti QX4 Review, Rating, Prices: Consumer Guide®
`Page 5 of 7
`
`Air springs: The vehicle may sit crooked because the
`left front spring compresses more than the right
`requiring a countermeasure spring. (1997-98)
`
`Automatic transmission: The manufacturer has
`approved the use of automatic-transmission fluid
`labeled "Dexron IIE-Mercon" although Dexron IIE is
`the preferred fluid which hard to find. (1997-98)
`
`commonly occurring problems for
`a particular vehicle. In some
`cases we also give possible
`manufacturer—suggested
`solutions. In many instances
`these t|'0Ui3ie 5P0t5 are Technicai
`Service Buiietins P0-‘led W the
`mamlfaclurefr h0WeVe|” We h3Ve
`our own expert looking at
`additional vehicle problems.
`
`Brakes: The brake pedal may be soft if replacement brakes are not sufficiently burnished.
`(1997)
`
`Brakes: The shifter may not move out of park in cold weather due to hardened grease on
`the end of the interlock cable near the ignition key lock.
`
`Cold-starting problems: The engine may be hard to start in cold weather unless the
`driver uses the proper procedure which involves depressing the accelerator pedal 1/3 of
`the way while cranking the engine. (1997)
`
`Fuel gauge: The fuel gauge may not read full, even after a fill-up due to a faulty in-tank
`sending unit. (1997-99)
`
`Mirrors: If the inside rearview mirror falls off, a countermeasure bolt is available to hold it
`in place more securely. (1997-2000)
`
`Oil consumption: Using the wrong lubricant in the a||—wheel-drive final drive system could
`cause problems, and the only approved product (factory fill) is Pennzoil 4096 Limited Slip
`Differential Oil. (1997)
`
`Suspension problems: The rear end bottoms out over bumps when the car is loaded and
`revised springs and shock absorbers are available. (1997)
`
`
`
`’-=1wr,«)a4i.w./may v
`
`«.-
`
`MORE... "
` «%mwmexA..,»»rmaw «;:w»<m:.::A¢ mm«mr%ww»m \
`
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`Vehicle History Report
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`Carsflirectrcgm: Find used car
`pricing and listings in your area.
`Contact the seller directly or submit
`your request to a VIP dealer
`representative. Visit us_today,
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`5. ‘ :3
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`Qme back withir_i_60 days_to run your
`mport.
`
`
`
`A
`L
`.
`
`Sellers Guides with PlI~fCha833~_ '-
`
`
`Average Replacement Cost
`A/C Compressor
`
`$775
`
`$895
`/\ite|'n3t°l”
`Automatic Transmission or Transaxle $985
`
`Brakes
`
`$235
`
`This table lists costs of likely repairs for
`comparison with other vehicles. The dollar
`amount includes the cost or the part(s)
`and labor (based on $50 per hour) for the
`t)_’DiCa| repair without extras or add—ons.‘
`Like the pricing information, replacement
`costs can vary widely depending on
`region. Expect charges at a new—car
`
`httn://auto.consumer2uide.com/auto/used/reviews/full/index.cfin/id/2268
`
`9/12/2004
`
`

`
`
`In n1t1 QX4 Review, Rating, Prices: Consumer Guide®
`Page 6 of 7
`
`Constant Velocity Joints
`
`Exhaust System
`
`Radiator
`
`Shocks and/or Struts
`
`Timing Chain or Belt
`
`$860
`
`$930
`
`$570
`
`$1,600
`
`$945
`
`dealership to be slightly higher.
`
` ,,,., zxzzm. \ sawm» -. zwswvv/my r
`
`,;,,,,, \,{,V»;,,’,,<<,, , .
`
`.v,<w/meuwemmwxm m////«».,l ./ .« »,
`
`.
`
`>
`
`Vehicle History Report.
`
`'
`
`.. -Q.‘ Get a free record
`1.»;
`e
`I
`Vii-Ilcui
`{mack right now‘
`fifignm
`emem VIN
`
`4
`
`
`PREFERRED PARTNERS
`f
`I
`_
`C t
`f
`b_
`t_
`:e a ,ree o_Jec Ive appralsa o
`your used car before you trade it in
`from I_nt_e|liprice.
`
`
`
`Ben“; have ex V!¥~i?4Bgy now my
`come back within 60 days to run your
`report.
`
`,0
`FREE Auto Buyers and
`Sellers Guides with Purchase
`
`NHTSA Recall History
`
`2000: Improperly seated key-cylinder cap can disengage causing the steering wheel to
`lock.
`
`Get a Free Trade-in Evaluation
`
`Zip Code
`
`
`
`Good
`
`Average
`
`Poor
`
`$10,000-11,000
`
`$9,000-9,900
`
`$5,200-5,700
`
`$12,000-13,200
`
`$10,800-11,900
`
`$6,700-7,400
`
`$13,700-15,000
`
`$12,500-13,700
`
`$8,200-9,000
`
`$16,500-18,000
`
`$15,000-16,400
`
`$10,600-11,500
`
`Prices
`1997
`
`QX4
`1998
`
`QX4
`1999
`
`QX4
`2000
`
`QX4
`
`This chart details a range of average prices in year-by-year listings for vehicles in three
`condition levels: Good—a clean low—mileage, solid-running vehicle that needs little or no
`repair. Average—a car with normal miles on the odometer, perhaps a few scrapes or
`dings; engine might need a minor repair or two, but runs acceptably well. Poor-might
`have potentially dangerous problems with the engine and/or body, or abnormally high
`mileage; definitely in need of mechanical attention. Valuations reflect wholesale prices
`paid by dealers at auction, and retail prices on used-car lots. Each range covers all trim
`levels and engine types for a vehicle with a typical amount of equipment-usually an
`automatic transmission, air conditioning, stereo, etc. Fully-loaded vehicles may cost
`more. Keep in mind that these are guidelines only. Actual selling prices vary—especia||y
`from region to region.
`
`http://auto.consumerguide.com/auto/used/reviews/full/index.cfm/id/2268
`
`9/ 1 2/ .v.(‘(;‘<:i
`
`

`
`
`1997-2000 Infiniti QX4 Review, Rating, Prices: Consumer Guide®
`Page 7 of 7
`
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`The outstanding stability and increased traction of 4MATIC all-wheel drive will
`help you rediscover your driving confidence. By braking wheels or using
`A
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` v 4MATIC Feature Spotlight (Technical Demonstration)
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`“
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`C240 Luxury Sedan 4MATIC
`2.6L 18-valve V-6 engine
`168 hp @ 5,700 rpm
`177 lb—ft @ 4,700 rpm
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`C240 Luxury Wagon 4MATIC
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`232 lb—ft @ 3,000 — 4,800 rpm
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`“*5 E320 Wagon 4MATIC
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`E500 Sedan 4MATIC
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`339 lb—ft @ 2,700 — 4,250 rpm
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`E500 4MATIC Wagon
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`5430 Sedan 4MATIC
`4.3L 24-valve V-8 engine
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`S500 Sedan 4MATIC
`5.0L 24-valve V-8 engine
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`* MSRP includes $720 transportation and handling charge and excludes all taxes,
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`Performance, capability, and handling. You get it all in the Sonoma® Crew Cab. Looking for a
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