BULKY DOCUMENTS
`
`w/ Exhibits
`
`(exceeds 300 pages)
`
`Proceeding] Serial No: 9 1 1 54687
`
`Filed: 08- 14-2006
`
`Title: Opposer’s Motion For Summary
`Judgment
`
`Part 2 of 13
`
`Document contains CD-Rom of exhibit no.]LO and
`videotape of exhibit no. 8.
`
`

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`Copyright 2001 SOFTLINE INFORMATION, INC.
`Ethnic NewsWatch
`Forward
`
`December 28, 2001
`
`SECTION: Vol. CV; No. 31; Pg. 1
`
`SLI-ACC-NO: O202F2DM 104 000105
`
`LENGTH: 1093 words
`
`HEADLINE: Stress, Depression Often Underlie 'Five-Finger Discount‘
`
`BYLINE: Keys, Lisa
`
`BODY:
`
`Stress, Depression Often Underlie ‘Five-Finger Discount’
`
`Probably the last thing you want to do when you're on the lam and facing
`murder charges is get caught stealing a hero sandwich.
`
`Which means the last person you probably want to be is Robert Durst,
`scion of one of New York's most powerful real—estate families. After seven
`weeks of dodging charges for a gruesome murder, Mr. Durst got himself arrested
`in Lehigh, Pa., earlier this month for shoplifting a 5.99 sandwich, a bandage
`and a newspaper, despite having 200 in his pocket and thousands more in the
`bank.
`
`As it turns out, Mr. Durst is not the only well—known name on the roster
`of shoplifters who steal for no apparent reason. Actress Winona Ryder was
`arrested two weeks ago for allegedly lifting 4,700 in clothes and accessories
`from a Beverly Hills Saks Fifth Avenue — items she could have easily afforded.
`Back in 1988, the former Miss America and New York City cultural affairs
`commissioner Bess Myerson, was arrested in Pennsylvania for lifting 40 in
`sundries at a drug store — when again, money was not the problem.
`
`"A lot of us, under stress, eat or drink too much or work too hard. Some
`people use dope or whatever. We all react to excessive or unusual stress in
`different ways — some people shoplift," said William Cupchik, a Torontobased
`psychologist and author of "Why Honest People Steal."
`
`Shoplifters, said Mr. Cupchik, can be rich or poor. "We all have similar
`minds: There's a conscious, a subconscious, an unconscious," he said. "We all
`
`have drives, motivations and so on. Just because someone has money in the bank
`doesn't mean they have a different mind."
`
`According to the National Retail Security Survey, conducted by the
`University of Florida, on average, shoplifting accounts for 9.5 billion in
`lost sales a year. In 1999, the average dollar loss per shoplifting incident
`was 128.03.
`
`There are, of course, professionals who steal for a living, addicts who
`grab what they can and poor folk at the end of their tether. But according to
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`Mr. Cupchik, 15% of thefts are perpetrated by people for whom no motive is
`apparent.
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`Many of these thefts are by teenagers who fall prey to peer pressures. A
`graduate student at Columbia University, who asked for obvious reasons that he
`remain anonymous, said that as a teenager he stole inexpensive items such as
`candy bars, water guns and Slurg from 7-11. "It wasn't because we didn't
`have any money," he recalled last week. "We didn't have that much money — but
`we had money to buy a Sli_igpee or food.
`
`"You knew it was wrong, but you still did it," he said. "It was a buzz —
`you know, you're young, you're bored, it's fun to have people chase you. But
`looking back, it was also a learning experience, you're testing your
`surroundings. You learn that you have to pay for things in life, that
`everything costs money, and then you don't do it anymore."
`
`Among some, shoplifting is seen as a method of subverting "the system."
`Abbie Hoffman‘s famed radical how—to manual, which includes a chapter on
`shoplifting, was appropriately titled "Steal this Book." In the same vein,
`writer Ron Rosenbaum recently told National Public Radio that among the most
`stolen books are those by Beatnik authors such as Charles Bukowski and William
`Burroughs. Rock band Jane's Addiction, fronted by alternative impresario and
`sometime kabbalist Perry Farrell, addresses the subject in its hit song "Been
`Caught Stealing."
`
`On the other side of the coin, shoplifting sometimes goes hand in
`quick—f1ngered hand with compulsive shopping — long a hobby among some
`upper—c1ass ladies who lunch. In his 1989 novel "I'll Take It!," playwright and
`screenwriter Paul Rudnick writes about a trio of New York Jewish ladies who go
`on a massive expedition to outlets in New England to shop—till—they—drop and to
`"shop without money."
`
`According to Mr. Cupchik, "If you want to make a bet and win, you can bet
`that compulsive shoppers, like shoplifters, are also feeling a major
`inadequacy, a sense of emptiness in their lives."
`
`These people, said Mr. Cupchik, "are reacting to major stressors, unusual
`stressors. In most cases, for most of these people, the stress
`was what
`they experienced as an unfair loss."
`
`Sometimes, the stressor can be very old. For example, Mr. Cupchik —— who
`holds intervention seminars for what he calls "atypical theft offenders"——had
`a wealthy patient, a Holocaust survivor, who was arrested for stealing a 15
`pair of Dr. Scholl's insoles from a drug store. "He had no reason, no excuse
`for the theft behavior," he recalled.
`
`Still, as Mr. Cupchik spoke to the man about his past, he learned that
`the day of the theft was the 50th anniversary of his liberation from a
`concentration camp, when "inmates were awakened at 3 a.m. and were forced to
`march, most of them without shoes, along a rock—laden rail line." "It was an
`armiversary reaction, manifested in an atypical theft behavior," Mr. Cupchik
`said.
`
`When Ms. Myerson, with no prior record, was arrested for shoplifting, she
`was due to go on trial for bribery and conspiracy charges related to her job as
`the cultural affairs commissioner, an undeniable source of stress.
`
`As for Ms. Ryder, who also had no criminal record, when the cops busted
`her on a Beverly Hills sidewalk, she was also discovered to be carrying
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`anti—depressants without a prescription. The actress has been known to have
`suffered from bouts of depression before. After two Oscar nominations in the
`mid—1990s — for her roles in "Little Women" and "The Age of Innocence" — Ms.
`Ryder now finds herself the subject of articles such as a January feature in
`London's Guardian newspaper, which declared "if there was ever a time people
`went to and talked about Winona Ryder movies, that time has passed."
`
`Mr. Durst undoubtedly had more than a career setback on his mind. He was
`being investigated for his possible role in three murders —- of his first wife,
`in 1982; his friend, Susan Berman, last Christmas and, most recently, his
`neighbor in Galveston, Tex.
`
`"A real thief, with 200 bucks in his pocket, is not going to shoplift a
`sandwich —- especially if he's on the lam for murder," Mr. Cupcik said. "If
`someone's going to do something that stupid, the reason is he wanted to do it.
`At some level, the person wants to get caught."
`
`Article copyright Forward Newspaper, L.L.C.
`Article copyright Forward Newspaper, L.L.C.
`**************************************I|=*****************
`
`GRAPHIC: Photo, Wynonna Ryder
`
`JOURNAL-CODE: F2
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`LOAD-DATE: October 18, 2002
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`ll of 1525 DOCUMENTS
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`Copyright 2001 The Washington Post
`The Washington Post
`
`December 24, 2001 Monday
`Final Edition
`
`SECTION: STYLE; Pg. C10
`
`LENGTH: 391 words
`
`HEADLINE: Won't Go Won Ton This Christmas
`
`BYLINE: Janelle Erlichman, Washington Post Staff Writer
`
`BODY:
`
`To me, as a Jew, Christmas has always meant movies and Chinese.
`
`is
`
`"Cast Away" and sesame chicken were on last year's bill.
`For the past bazillion years .
`.
`. well, as long as I can remember, my family has taken advantage of the few things
`open on Christmas Day: 7-Eleven (for Coke Slurpees to sneak into the movie), movie theaters (where Mom always
`comments on the poor souls who have to work — we know they're not Jewish, or we'd know them) and Chinese
`restaurants (we pick the one closest to the movie theater).
`
`To me, Christmas has always been just a regular day. Less traffic, pretty lights (well, some) and a vacation day.
`
`This year, for the first time, I'm going to experience Christmas the non—Jewish way: The Christmas Eve dinner,
`waking up super—early and opening presents, eating lots of Christmasy food (ham, gravy, Santa—shaped cookies?) and
`lounging in a mountain of wrapping paper, gift receipts and empty boxes.
`
`And I'm excited. For years I've shared my holiday with friends of all beliefs. My best friends are Seventh-Day
`Adventist, Catholic and of other non—Jewish religions. Even when I was in elementary school, my parents would show
`up every year with a griddle and enough plastic dreidels for the whole class. Morn would tell the story of Hanukah
`while Dad fried up potato latkes.
`
`I like to think I carry on that tradition with my "Semi—Occasional Hanukah Party," where I provide killer
`homemade applesauce and piles of potato pancakes (including the not—so-—traditional sweet potato and artichoke/feta
`ones) to a mix of chums — mostly non—Jews.
`
`But this year I'm leaving on a jet plane and tagging along with a bestest friend to her family's celebration in San
`Francisco.
`
`I'm intrigued, fascinated and curious at the prospect of midnight Mass and stockings hung by the chimney with
`care. Will we listen to Christmas music all day? Will people be extra nice to us on the street? Will we leave cookies
`for Santa?
`
`Hanukah gifts are spread over eight days. But for Christmas, to me it always seems that the deal is to open all
`your gifts as fast as you can — and then look and see what you got.
`
`My dad told me he once played Santa— many, many years ago — when we stopped by a friend's home on Christmas
`Eve. "All the women kissed me," he said.
`
`This year: chestnuts roasting on an open fire. Next year: won ton soup.
`
`LOAD—DATE: December 24, 2001
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`12 of 1525 DOCUMENTS
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`Copyright 2001 Toronto Star Newspapers, Ltd.
`Guelph Mercury (Ontario, Canada)
`
`December 19, 2001 Wednesday Final Edition
`
`SECTION: SPORTS; Pg. B2
`
`LENGTH: 650 words
`
`HEADLINE: Autographs of sluggers could fetch $2,000, maybe more
`
`BODY:
`
`Dear Babe: While my grandfather was stationed at Camp Blanding, Fla., he got Babe Ruth's autograph at spring
`training in 1941 on the bottom of an Army bill of fare. The paper was neatly folded several times, and remained that
`way for years. It was passed down to me. In the winter of 1982, I took it down to Atlanta Stadium and left it with
`Hank Aaron's secretary for him to sign just below Babe's autograph. It is now nicely framed, hanging in my son's
`bedroom. What would be the value presently, and (pardon my being morbid) would that change after Aaron's death? —
`John Keams, Northport, Ala.
`
`This is an interesting item you don't see very often because you have the two top home run hitters in history.
`"There aren't too many items signed by both men, mainly because people don't want to risk de-valuing a Ruth single,"
`said Mike Breeden, an autograph colurrmist for SCD. He said putting a value on it is a tough call. "I'd think you'd be
`able to get at least $2,000 for it, maybe more," Breeden said. No reason to apologize about your morbid thoughts,
`most collectors are curious about what the death of a star is going to do to values. Generally speaking they jump up
`right after the death and then settle back down. There's no shortage of Aaron signatures out there. He's been a Hall of
`Famer for a long time and has been signing at shows for years. Since you have a signature that is already 20 years old,
`I don't think the value is going to change much after Aaron is gone. The reality is that the value is in Ruth's signature.
`
`I have a baseball signed by Mickey Mantle in the early '90s. What would the value be on that baseball?
`Dear Babe:
`The ball has only his signature on it. — Kris Daniels, Lawrenceville, Ga.
`
`A single signed Mantle baseball should be in the $250-$350 range.
`
`'5
`
`Dear Babe: I used to work for a department store that sold frozen ice drinks. At times, they were put in a football
`or baseball cup depending on the season. I collected a full set of 38 baseball cups. These are by Major League Baseball
`and have photos of different MVP players from many teams. The set is dated 1978. They are plastic cups from the
`Comet Co. A few are discolored by age and a couple have chipped. Can you tell me what they are worth and the best
`6". way to store them? — Janet Sorrell, Durham, N.C.
`
`W
`‘f
`'
`
`This sounds like a regional set of cups used for Slurpees or lcees. Beckett's Almanac of Baseball Cards lists a set of
`26 Slurpee cups that 7-Eleven issued in 1982. Sounds as if your cups are similar to these. Rich Klein, Beckett's senior
`1 price guide analyst and editor of Beckett's Almanac of Baseball Cards, has been working on getting more information
`on cups. He hadn't run across your Comet Cups but said that for a regional issue, the values for star players are going
`to be a little more than for 7-Eleven cups because they should be more scarce.
`
`*
`
`..
`
`The value is going to be in the Hall of Famers (plus Pete Rose). There's not going to be much interest in commons.
`2
`' This type of item is going to appeal to someone who collects a particular player. The Almanac lists Nolan Ryan,
`Rickey Henderson, George Brett, Mike Schmidt and Rose in the $10-$15 range. Obviously if you have Henderson
`then your cups are actually from 1982 and may well be the ones listed in the Almanac. While the cups may have been
`made in 1978, that isn't a guarantee that they went out to the public with the players’ photos on them at that time.
`For the record, the entire 26-cup 1982 set lists for $100. That should be a fair value for your cups — if you can find
`someone looking for a whole set.
`Send card questions to Babe Waxpak in care of The Guelph Mercury, PO Box 492397, Redding, CA 96049-2397
`or e-mail to babewaxpak@redding.com. If possible, include card number, year and brand or a photocopy. Please do
`
`2
`
`@" LexisNexis'"
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`Autographs ofgggers could fetch $2,000, maybe more Guelpflercury (On
`
`Page 24
`
`not send cards. Ask Babe appears Wednesdays in The Mercury.
`
`LOAD-DATE: January 1, 2002
`
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`13 of 1525 DOCUMENTS
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`Copyright 2001 Toronto Star Newspapers, Ltd.
`Guelph Mercury (Ontario, Canada)
`
`December 19, 2001 Wednesday Final Edition
`
`SECTION: SPORTS; Pg. B2
`
`LENGTH: 649 words
`
`HEADLINE: Autographs of sluggers could fetch $2,000, maybe more
`
`BODY:
`
`Dear Babe: While my grandfather was stationed at Camp Blanding, Fla., he got Babe Ruth's autograph at spring
`training in 1941 on the bottom of an Army bill of fare. The paper was neatly folded several times, and remained that
`way for years. It was passed down to me. In the winter of 1982, I took it down to Atlanta Stadium and left it with
`Hank Aaron's secretary for him to sign just below Babe's autograph. It is now nicely framed, hanging in my son's
`bedroom. What would be the value presently, and (pardon my being morbid) would that change after Aaron's death? —
`John Keams, Northport, Ala.
`
`This is an interesting item you don't see very often because you have the two top home run hitters in history.
`"There aren't too many items signed by both men, mainly because people don't want to risk de—valuing a Ruth single,"
`said Mike Breeden, an autograph columnist for SCD. He said putting a value on it is a tough call. "I'd think you'd be
`able to get at least $2,000 for it, maybe more," Breeden said. No reason to apologize about your morbid thoughts,
`most collectors are curious about what the death of a star is going to do to values. Generally speaking they jump up
`right after the death and then settle back down. There's no shortage of Aaron signatures out there. He's been a Hall of
`Famer for a long time and has been signing at shows for years. Since you have a signature that is already 20 years old,
`I don't think the value is going to change much after Aaron is gone. The reality is that the value is in Ruth's signature.
`
`I have a baseball signed by Mickey Mantle in the early '90s. What would the value be on that baseball?
`Dear Babe:
`The ball has only his signature on it. —- Kris Daniels, Lawrenceville, Ga.
`
`A single signed Mantle baseball should be in the $250-$350 range.
`
`Dear Babe: I used to work for a department store that sold frozen ice drinks. At times, they were put in a football
`or baseball cup depending on the season. I collected a full set of 38 baseball cups. These are by Major League Baseball
`’ and have photos of different MVP players from many teams. The set is dated 1978. They are plastic cups from the
`Comet Co. A few are discolored by age and a couple have chipped. Can you tell me what they are worth and the best
`way to store them? —— Janet Sorrell, Durham, N.C.
`
`This sounds like a regional set of cups used for Slurpees or Icees. Beckett's Almanac of Baseball Cards lists a set of
`26 Slurpee cups that 7-Eleven issued in 1982. Sounds as if your cups are similar to these. Rich Klein, Beckett's senior
`price guide analyst and editor of Beckett's Almanac of Baseball Cards, has been working on getting more infomiation
`on cups. He hadn't run across your Comet Cups but said that for a regional issue, the values for star players are going
`to be a little more than for 7-Eleven cups because they should be more scarce.
`
`The value is going to be in the Hall of Famers (plus Pete Rose). There's not going to be much interest in commons.
`This type of item is going to appeal to someone who collects a particular player. The Almanac lists Nolan Ryan.
`Rickey Henderson, George Brett, Mike Schmidt and Rose in the $10-$15 range. Obviously if you have Henderson
`then your cups are actually from 1982 and may well be the ones listed in the Almanac. While the cups may have been
`made in 1978, that isn't a guarantee that they went out to the public with the players’ photos on them at that time.
`For the record, the entire 26—cup 1982 set lists for $100. That should be a fair value for your cups — if you can find
`someone looking for a whole set.
`
`Send card questions to Babe Waxpak in care of The Guelph Mercury, PO Box 492397, Redding, CA 96049-2397
`or e—mail to babewaxpak@redding.com. If possible, include card number, year and brand or a photocopy. Please do
`
`LexisNexis*" LEXISNEXIS” LexisNexis'"
`
`

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`Autographs ogggers could fetch $2,000, maybe more Guelgfwercury (On
`
`'
`
`Page 26
`
`not send cards. Ask Babe appears Wednesdays in The Mercury.
`
`LOAD-DATE: December 2, 2002
`
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`14 of 1525 DOCUMENTS
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`Copyright 2001 The Dallas Morning News
`The Dallas Morning News
`
`December 13, 2001, Thursday SECOND EDITION
`Correction Appended
`
`SECTION: BUSINESS; Pg. 1D
`
`LENGTH: 1460 words
`
`HEADLINE: 7—Eleven's window to the future;
`Convenience store chain reinventing itself in Plano
`
`SOURCE: Staff Writer
`
`BYLINE: MARIA HALKIAS
`
`DATELINE: PLANO
`
`BODY:
`
`PLANO — The attendant takes an order at the drive-through window, pours coffee from an airtight dispenser, and
`scans an electronic sticker for payment. He also prints out a map to assist a lost customer.
`
`7—Eleven Inc. thinks it's time to reinvent the convenience store.
`
`The pioneer in quick—stop retailing has been experimenting with the drive-through and other timesaving concepts
`at its laboratory in Plano as it seeks to distinguish itself from the competition.
`
`The Dallas—based chain has also recruited systems specialists at Electronic Data Systems Corp. to help speed up
`its processes.
`
`The store of the future, which is on Preston Road adjacent to EDS’ headquarters in Plano, has its grand opening
`Friday. 7—Eleven and EDS employees, as well as unsuspecting shoppers, are the Plano store's guinea pigs.
`
`"Whether it's a new, fresh sandwich, a better way to provide a great cup of coffee or a fast way to pay for a
`purchase, we'll try it all in Plano," said Gary Rose, 7—Eleven's senior vice president of operations.
`
`The store of the future is equipped with several new devices, including an ice machine in the back room that
`automatically fills dispensers with no help from the staff. A coffee bar with 21 spouts has airtight dispensers that
`keep the java from burning. Also, through the backroom wall and hidden from customers’ view are 42 tentacles that
`continuously feed the drink machines with syrup.
`
`Whether the store's innovations will be integrated into 7—Eleven's 22,000 stores worldwide will depend on costs,
`customer reaction and employee feedback.
`
`"Creating a state—of—the—art store in the Dallas area allows us to work with suppliers and technology providers to
`experiment with ideas that could be expanded in North America and, possibly, globally," Mr. Rose said.
`
`Same-store sales
`
`is big on technology moving the business forward. He credits the
`Jim Keyes, 7—Eleven's chief executive,
`company's retail information systems, and the way employees are using them, for the chain's ability to increase same-
`store merchandise sales for 53 consecutive months.
`
`Tuesday, 7—Eleven said its November same—store merchandise sales increased 5.1 percent, on top of a 5.6 percent
`gain the year before.
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`"This company has the ability to innovate and bring new things to the market. They have quite a bit of proprietary
`product, and to me that's what retailing is all about," said Jonathan H. Ziegler, a retail analyst at Deutsche Bank in
`San Francisco.
`
`The increasing emphasis on fresh foods sets 7—Eleven apart, he said.
`
`"They're competing with everyone, drugstores and supermarkets. But Jim Keyes is very focused on who his
`audience is and what they want. He calls it dashboard dining," Mr. Ziegler said.
`
`The timing of 7—Eleven's foray into the future comes as competition is stepping up well beyond the mom—and-
`pop convenience store operators. Companies with deeper pockets are the competition now.
`
`Major oil companies have turned into convenience store operators, while supermarkets are joining the gasoline
`race with pumps - and, in some cases, full—fledged convenience stores - in their parking lots. Albertson's Inc. just
`opened its 200th Express Fuel Center, and Wal-Mart Stores Inc. is adding more pumps to its parking lots.
`
`The world's biggest convenience store operator is responding by combining the latest technology with its marketing
`expertise and on—the—go food recipes at the store of the future.
`-
`
`"It's a very self-contained shopping experience," said Walter Larnrnert, an EDS enterprise architect working with
`7—Eleven.
`
`For almost a decade, EDS has been collecting sales data and turning that data into usable information for 7-
`Eleven, but now the service provider has its foot in the front door.
`
`Mr. Lammert is among a group of EDS executives who are signing up to work in the store, red coats and all, to
`experience innovations such as the drive-through firsthand.
`
`About 200 EDS and 7—Eleven employees will test a new payment method called VIP, for virtual instant payment.
`VIP participants will attach a sticker that holds 256 bytes of memory to their work ID badges or some other card. The
`sticker, which Texas Instruments Inc. calls a transponder inlay square, is about twice the size of a postage stamp but
`hardly thicker.
`
`EDS is also providing a wireless handheld device, called the store manager's portal, which eventually will connect
`store managers with 7—Eleven's intranet.
`
`Initially, it will be used to print out directions and maps for lost customers, in either English or Spanish, and
`maybe a coupon for their next stop.
`
`At any time, a 7—Eleven store manager can check to see how many Snickers bars have sold this week, how many
`bags of Frito-Lay sour cream and onion chips are moving with the combo sandwiches, or more sophisticated queries
`such as what happened to coffee sales the last time temperatures fell below freezing.
`
`The store includes a carwash that talks back and new gasoline pumps. Although there are only two tanks
`underground, the system blends five grades of octane vs. the usual three.
`
`It also has one of three digital gas price signs that 7—Eleven is testing in the Dallas market. The signs are visible
`half a mile away and may someday allow 7—Eleven, which sold more than $3 billion in gasoline last year, to manage
`its pump prices with little effort.
`
`"We'd be able to change prices on the sign, "dispenser and inside the store all at once from a central location,
`without going outside on a cold, freezing day," said Ron Fulencheck, 7—Eleven's central division gasoline manager.
`
`The tall, slender pumps improve visibility from inside the store and are being prepped to eventually allow
`customers to select and pay for their morning cup of coffee, a doughnut and a newspaper while they fill up.
`
`The idea is that some customers will want to swing around to the drive-through and pick up their purchases, never
`stepping into the store.
`
`Shoppers expect to get in and out of a convenience store quickly. It's not exactly a place to browse: The average
`7—Eleven customer is in the store for less than two minutes and spends less than $4. The typical 7—Eleven store carries
`2,500 items, and 70 percent of a store's sales are from merchandise, with the rest coming from gasoline.
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`Food and drink
`
`Food and drinks are the biggest item categories, representing about 60 percent of merchandise sales. Sales of fresh
`food are among the fastest—growing in the stores.
`
`7—Eleven has been quietly nibbling at fast food chains‘ market share with its own combo meals and daily delivered
`fresh—baked goods and sandwiches.
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`It's borrowing a feature from the McDonald's stores of the world by trying the drive—through.
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`For now, the canopied appendage is only attached at the store lab; a former McDonald's supervisor was hired to
`help design the window operation layout and train employees.
`
`7-Eleven customers keep coming back for their favorite Slurpee, which the store lab dispenses from a six-barrel
`machine, and for hot dogs, with a dozen condiments including chili and cheese.
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`E1»
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`The chain that branded the basic fountain drink by making it oversized and giving it the registered name of Big
`Gulp has added a new feature that lets customers customize their sodas with a splash of lemon, vanilla or cherry
`flavorings.
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`Vanilla Dr Pepper drinks are hot sellers so far.
`
`That marketing bravado is being applied to some new foods that are going to be tested at the store lab, such as
`warm, soft pretzel creations — one filled with jalapeno and another with cream cheese.
`
`7—Eleven is also testing a new breakfast item, the co-branded Pillsbury Scrarnrners, which are biscuits stuffed
`with scrambled egg and cheese.
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`The first customers of the store of the future lab give it high marks so far.
`
`Jayne Doyle of Plano has a secret passion- cherry Slurpees - that gets her to a 7-Eleven store at least three times
`a week. The idea of satisfying that craving in the privacy of her SUV is appealing to this mother of five who, on a stop
`last week, had no children in tow.
`
`"I didn't know this one had a drive-through window. Next time I'll use it," she said as she juggled keys, change
`from a $20 bill, a straw and the Slurpee.
`
`Michelle Smith of Frisco hadn't noticed the drive-through, either, but when it was pointed out, her reaction zeroed
`in on her two errand—averse teenagers.
`
`"If I tell them to go out for a gallon of milk, they whine, but if I can tell them where to go without getting out of
`the car, they will love this," she said.
`
`"The drive-through will be good for young mothers with the babies in the car seats, too. I like it. I like it."
`
`A version of this report appears in The Plano Morning News.
`
`CORRECTION-DATE: Friday, December 14, 2001
`
`CORRECTION:
`
`CORRECTIONS, CLARIFICATIONS: On Page ID of Thursday's Business section, a story on 7—Eleven Inc.'s new
`test store incorrectly reported the company's same—store sales figures for November. The convenience store chain's
`November sarne—store sales increased 7.8 percent form the same month last year.
`
`GRAPHIC: PHOTO(S): 1-2. (Photos by LOUIS DeLUCA/Staff Photographer) 1. Robert Depriest fills an order at
`the drive-through window, which 7—Eleven is testing at a "laboratory" store in Plano. 2. About 200 EDS and 7-
`Eleven employees will test VIP, or virtual instant payment. 3. (LOUIS DeLUCA/Staff Photographer) The tall, slender
`gasoline pumps improve visibility from inside the store and dispense five grades of octane.
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`Copyright 2001 The Dallas Morning News
`The Dallas Morning News
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`December 13, 2001, Thursday SECOND EDITION
`Correction Appended
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`SECTION: PLANO MORNING NEWS; Pg. 1P
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`LENGTH: 1410 words
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`HEADLINE: 7—Eleven driving through the future;
`EDS enlisted to help reinvent convenience store at Plano lab
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`SOURCE: Staff Writer
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`BYLINE: MARIA HALKIAS
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`DATELINE: PLANO
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`BODY:
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`The attendant takes an order at the drive-through window, turns to the refilling ice machine for a Big Gulp, pours
`a cup of always-fresh coffee, and scans a sticker for payment. He also prints out a map to assist a lost customer.
`
`7—Eleven Inc. thinks it's time to reinvent the convenience store.
`
`The pioneer in quick—stop retailing has been experimenting with the dn've—through and other time—saving concepts
`at its store of the future laboratory in Plano as it seeks to distinguish itself from the competition. The Dallas—based
`chain has also recruited systems specialists at EDS Corp. to help speed up its processes.
`
`The store of the future, which is on Plano Road adjacent to EDS’ headquarters in Plano, has its grand opening
`Friday. 7—Eleven and EDS employees, as well as unsuspecting shoppers, are the Plano store's guinea pigs.
`
`"Whether it's a new, fresh sandwich, a better way to provide a great cup of coffee, or a fast way to pay for a
`purchase, we'll try it all in Plano," said Gary Rose, 7—Eleven's senior vice president of operations.
`
`The store of the future is equipped with several machines, including an ice machine in the back room that
`automatically fills drink dispensers with no help from the staff. A coffee bar with 21 spouts has air-tight dispensers
`that keep the java from burning. Also, through the back—room wall and hidden from customers’ view are 42 tentacles
`that continuously feed the drink machines with syrup.
`
`Whether the store's innovations will be integrated into 7—Eleven's 22,000 stores worldwide will depend on costs,
`customer reaction and employee feedback.
`
`"Creating a state-of-the-art store in the Dallas area allows us to work with suppliers and technology providers to
`experiment with ideas that could be expanded in North America and, possibly, globally," Mr. Rose said.
`
`is big on technology moving the business forward. He credits the
`Jim Keyes, 7—Eleven's chief executive,
`company's retail information systems, and the way employees are using them, for the chain's ability to increase
`same-store merchandise sales for the last 53 consecutive months. Tuesday, 7—Eleven said its November same-store
`merchandise sales increased 5.1 percent, on top of a 5.6 percent gain the year before.
`
`The timing of 7—Eleven's foray into the future comes as competition is stepping up well beyond the mom-and-
`pop convenience store operators. Companies with deeper pockets are the competition now.
`
`Major oil companies have turned into convenience store operators, while the supermarkets are joining the gasoline
`race with pumps — and in some cases full—fledged convenience stores — in their parking lots. Albertson's Inc. just
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`opened its 200th Express Fuel Center, and Wal-Mart Stores Inc. is adding more pumps to its parking lots.
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`The world's biggest convenience store operator is responding by combining the latest technology with its marketing
`expertise and on—the—go food recipes at the store of the future.
`
`''It‘s a very self—contained shopping experience," said Walter Larmnert, an EDS enterprise architect working with
`7-Eleven. For almost a decade, EDS has been collecting sales data and turning that data into usable