BULKY DOCUMENTS
`(exceeds 300 pages)
`
`Proceeding] Serial No: 91153575
`
`Filed: 05- 1 6-2006
`
`Title: Opposer’s Testimony Deposition Exhibits
`
`Part 3 of 8
`
`

`
`BURRELLEISLUCE
`
`75 EAST NORTHFIELD ROAD / LIVINGSTON / NEW JERSEY 07039 / (973) 992-6600 / (800) 631-1160
`
`Web CIip+
`
`CBS Marketwatch (NY)
`
`Date of Publication: 01/05/2004
`
`Account Number: 7570A
`
`Headline:
`
`$7 Online Market Orders, No Fee IRAs
`
`
`
`Source Web Page:
`http://cbs.marketwatch.com/news/newsfinder/newsArticles.asp?guid=%7BD37BD4D3%2D7727%2D
`41EB%2DB452%2D1OBFD6CD2016%7D&siteID=mktw&scid=2&doctype=2007&property=&value=&categor
`ies=&
`
`[Virgin Megastore Online] and Virgin Megastore are Charged with
`Virgin Entertainment,
`Patent Infringement by NeoMedia Technologies,
`Inc.
`
`1/5/2004 9:42:22 AM
`
`Inc.
`FT. MYERS, Fla., Jan 05, 2004 (PRIMEZONE via COMTEX) —- NeoMedia Technologies,
`(NEOM)
`, a developer and international marketer of software and patented technologies
`which link products, print, and physical objects directly to targeted online data,
`said today that it has filed a patent infringement
`lawsuit against Virgin(r)
`Entertainment Group, Inc.,
`[Virgin Megastore Online] and Virgin Megastore (Virgin).
`
`The Complaint for Patent Infringement and Damages was filed in'the United States
`District Court for the Northern District of Illinois, Eastern Division, by Baniak Pine
`& Gannon, a Chicago intellectual property law firm retained by NeoMedia to protect its
`patents and IP portfolio. The Complaint claims that Virgin has infringed four of
`NeoMedia's patents -— U.S. Patents Nos. 5,933,829, 5,978,773, 6,108,656, and
`6,199,048.
`
`The Complaint alleges that the Virgin Megaplay Stations located in Virgin's Megastores
`infringe NeoMedia's patents by using Virgin's Megascan technology to allow customers
`to scan UPC codes from in-store CDs and DVDs to access Internet—based product
`information, such as music and movie previews, and album and video art. The Complaint
`also alleges that Virgin had notice of NeoMedia's patents since the latter part of
`2002 or before, yet it continued with its infringing activities.
`
`NeoMedia's Complaint seeks compensatory damages for Virgin's infringement, with those
`damages to be trebled due to the willful and wanton nature of the infringement.
`NeoMedia also seeks to preliminarily and permanently enjoin virgin from its infringing
`activities.
`
`About NeoMedia Technologies,
`
`Inc.
`
`is a developer and international marketer
`(www.neom.com),
`NeoMedia Technologies, Inc.
`of software and patented technologies which link products, print, and physical objects
`directly to targeted online data, with expertise in homeland security and
`e-authentication applications. NeoMedia markets PaperClick(tm) and Paperclick For
`Cell/Mobile Phones(tm), which link physical
`information and objects to the Internet,
`and its Systems Integration Group specializes in providing expert-based IT consulting,
`hardware, and software solutions.
`
`VEG 0002775
`
`

`
`BURRELLEZSLUCE
`
`75 EAST NORTHFIELD ROAD / LIVINGSTON / NEW JERSEY 07039 / (973) 992-6600 / (800) 631-1160
`
`Web CIip+
`
`This press release contains forward—looking statements within the meaning of section
`27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of
`1934. with the exception of historical information contained herein,
`the matters
`discussed in this press release involve risk and uncertainties. Actual results could
`differ materially from those expressed in any forward~1ooking statement.
`
`Paperclick and Paperclick For Cell/Mobile Phones are trademarks of NeoMedia
`Technologies, Inc. other trademarks are properties of their respective owners.
`
`Inc. Charles T. Jensen (239) 337-3434 cjensen@neom.com The
`NeoMedia Technologies,
`Kaminer Group David A. Kaminer
`(914) 684-1934 dkaminer@kamgrp.com
`
`(c) 2004 PRIMEZONE, All rights reserved.
`
`TRADING CENTER
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`
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`
`(C) 1997-2003 Marketwatch.com, Inc. All rights reserved.
`
`\IEG 0002776
`
`

`
`BURRELLESLUCE
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`75 EAST NORTHFIELD ROAD / LIVINGSTON / NEW JERSEY 07039 / (973) 992-6600 / (800) 631-1160
`
`‘
`
`WebCIip+
`
`Black Enterprise Magazine (NY_, NY)
`
`Date of Publication: O1/O1/2004
`
`Account Number: 7570A
`
`Headline:
`
`
`Source: PRNewswire PRESS RELEASE Publication date: 2004-01-01
`
`Source web Page:
`http://blackenterprise.yellowbrix.com/pages/blackenterprise/Story.nsp?story_id=45411S1
`7&ID=b1ackenterprise&scategory=Media+Entertainment%3AMusic+Production&
`
`Virgin Megastore, North America Photo Advisory: Baby It's Cold Outside! The Coney
`Island Polar Bear Club dives in for a trial run at the Virgin Megastore, Times Square
`the day before their ritual New Year's Day swim in the Atlantic.
`
`Virgin Megastore, North America has issued the following caption to accompany the
`photo available at the following URL:
`
`http://www.newscom.com/cgi-bin/prnh/20040101/LATH002
`
`01-01-2004 - New York
`
`Baby It's Cold Outside! The Coney Island Polar Bear Club dives in for a trial run at
`the Virgin Megastore, Times Square the day before their ritual New Year's Day swim in
`the Atlantic. The group helped kick off Virgin Megastore's "Dive In" sale -- their
`biggest sale of the year -- where customers can purchase CDs for as low as $4.99 and
`DVDS for $7.99.
`
`PRNewswire -- Jan.
`
`1
`
`Photo: Newscom: http://www.newscom.com/cgi-bin/prnh/20040101/LATHOOZAP PhotoExpress
`Network: PRNIPRN Photo Desk, photodesk@prnewswire.com
`
`Virgin Megastore, North America
`
`CONTACT: Krysty O'Quinn, +1-818-881-3889,
`
`for virgin Megastore, NorthAmerica
`
`Publication date: 2004-01-01
`
`(C) 2004, YellowBrix,
`
`Inc.
`
`Copyright
`
`(C) 2002 Earl G. Graves, Ltd. All Rights Reserved.
`
`VEG 0002777
`
`

`
`BURRELLHSLUCE
`
`75 EAST NORTHFIELD ROAD / LIVINGSTON / NEW JERSEY 07039 / (973) 992-6600 / (800) 631-1160
`
`Web C/ip+
`
`Black Enterprise Magazine (NY, NY)
`
`Date of Publication: 01/05/2004
`
`Account Number: 7570A
`
`
`
` m . >
`
`
`
`Headline: Virgin Entertainment, Virgin Megastore Online and Virgin Megasre re Chargd with Patent
`Infringement by NeoMedia Technologies, Inc.
`
`Source web Page:
`http://blackenterprise.yellowbrix.com/pages/blackenterprise/Story.nsp?story_id=4SS3601
`0&ID=blackenterprise&scategory=High+Tech%3AElectronics&
`
`Source: Primezone Media Network
`
`Publication date: 2004-01-05
`
`(0TCBB:NEOM),
`Inc.
`-- NeoMedia Technologies,
`FT. MYERS, F1a., Jan. 5, 2004 (PRIMEZONE)
`a developer and international marketer of software and patented technologies which
`link products, print, and physical objects directly to targeted online data, said
`today that it has filed a patent infringement
`lawsuit against Virgin(r) Entertainment
`Group, Inc.,
`[Virgin Megastore Online] and Virgin Megastore (Virgin).
`
`The Complaint for Patent Infringement and Damages was filed in the United States
`District Court for the Northern District of Illinois, Eastern Division, by Baniak Pine
`& Gannon, a Chicago intellectual property law firm retained by NeoMedia to protect its
`patents and IP portfolio. The Complaint claims that Virgin has infringed four of
`NeoMedia's patents —- U.S. Patents Nos. 5,933,829, 5,978,773, 6,108,656, and
`6,199,048.
`
`The Complaint alleges that the Virgin Megaplay Stations located in Virgin's Megastores
`infringe NeoMedia's patents by using Virgin's Megascan technology to allow customers
`to scan UPC codes from in-store CDs and DVDs to access Internet—based product
`information, such as music and movie previews, and album and video art. The Complaint
`also alleges that Virgin had notice of NeoMedia's patents since the latter part of
`2002 or before, yet it continued with its infringing activities.
`
`NeoMedia's Complaint seeks compensatory damages for Virgin's infringement, with those
`damages to be trebled due to the willful and wanton nature of the infringement.
`NeoMedia also seeks to preliminarily and permanently enjoin Virgin from its infringing
`activities.
`
`About NeoMedia Technologies, Inc.
`
`is a developer and international marketer
`(www.neom.com),
`NeoMedia Technologies, Inc.
`of software and patented technologies which link products, print, and physical objects
`directly to targeted online data, with expertise in homeland security and
`e-authentication applications. Neomedia markets PaperClick(tm) and Paperclick For
`Cell/Mobile Phones(tm), which link physical information and objects to the Internet,
`and its Systems Integration Group specializes in providing expert-based IT consulting,
`hardware, and software solutions.
`
`This press release contains forward—looking statements within the meaning of section
`
`VEG 0002778
`
`

`
`BURRELLE'5L UCE
`
`75 EAST NORTHFIELD ROAD / LIVINGSTON / NEW JERSEY 07039 / (973) 992-6600 / (800) 631-1160
`
`WebCIip+
`
`27A of the Securities Act of 1933 and Section 213 of the Securities Exchange Act of
`1934. with the exception of historical information contained herein,
`the matters
`discussed in this press release involve risk and uncertainties. Actual results could
`differ materially from those expressed in any forward—looking statement.
`
`Paperclick and Paperclick For Cell/Mobile Phones are trademarks of NeoMedia
`Technologies, Inc. other trademarks are properties of their respective owners.
`
`CONTACT: NeoMedia Technologies, Inc. Charles T. Jensen (239) 337-3434 cjensen@neom.com
`
`The Kaminer Group David A. Kaminer
`
`(914) 684-1934 dkaminer@kamgrp.com
`
`Copyright
`
`(C) 2004 Primezone Media Network,
`
`Inc.
`
`Copyright
`
`(C) 2002 Earl G. Graves, Ltd. All Rights Reserved.
`
`VEG 0002779
`
`

`
`3URRE.l.LE'SL UCE
`
`75 EAST NORTHFIELD ROAD/ LIVINGSTONI NEW JERSEY 07039/ (973) 992-6600/ (300) 631-1160
`
`WebCIip+
`
`St. Louis (MO) Post Dispatch
`
`Date of Publication: 12/04/2003
`
`I
`
`Headline: Viro,in's Branson Touts New Sales Effort
`
`Account Number: 7570A
`
`
`
`Source Web Page:
`http://customwire.ap.org/dynamic/stories/B/BRANSONS_PLAN?SITE=MOSTP&SECTION=HOME&TEMPL
`ATE=DEFAULT
`
`News
`
`Dec 4, 1:39 AM EST
`
`By RON HARRIS
`
`Associated Press writer
`
`-— Richard Branson's ambitious plans for rejuvenating sales at his
`SAN FRANCISCO (AP)
`Virgin Megastores begins in San Francisco, where shelves will soon be stocked with
`sex—related merchandise and a streetside vending machine that dispenses CDs and DVDs,
`24—hours a day.
`
`Branson, chief executive of Virgin companies and founder of Virgin Entertainment Group
`Inc., was in town Wednesday to promote the changes. Branson hopes to boost sales by
`tapping into products tied directly to the hearts of music fans, such as hip urban
`clothing and electronic gear like cell phones and MP3 players.
`‘
`
`Selling shelves of music simply isn't enough anymore for a ‘megastore' anymore,
`Branson said.
`
`"We used to be the best music store in town — the best range of music. But music has
`declined," Branson told The Associated Press in an interview at the San Francisco
`Virgin Megastore.
`
`"It may decline a little bit more,‘ Branson said. "what we realized was it's because
`young people of this generation,
`they're spending money on mobile phones. They're
`spending money on clothes. They're spending money on electronics.
`... Quite a few
`items which the previous generation,
`they weren't doing. They were just buying music.‘
`
`The Virgin Megastore in San Francisco now looks to fill all of those shopping needs
`with the new makeover, perhaps at the expense of music.
`
`There are $89 Ben Sherman ‘creased used‘ new jeans and $70 Hello Kitty backpacks in a
`corner of the store that used to brim with electronica CDs and listening stations.
`Near the front of the store, sheer belly dance wraps with glittering adornments can be
`had for $45.
`
`to be returned to
`Other new plans include allowing music CDs, video games and DVDs
`virgin stores for a store credit, and erecting a concert stage for live in—store
`performances.
`
`The new vending machines will be stocked with the latest music and movie releases, and
`will dispense titles on the spot,
`just like canned soda.
`
`And there will be a selection of erotic media that includes books and DVDs.
`
`VEG 0002780
`
`

`
`BURRELLE'51. UCE
`
`75 EAST NORTHFIELD ROAD / LIVINGSTONI NEW JERSEY 07039/ (973) 992-6600/ (800) 631-1160
`
`Web C/ip+
`
`Branson and other music retailers face a glut of new competition for music consumers.
`online shops such as Apple's iTunes Music Store and the relaunched Napster are vying
`for customer dollars alongside brick—and—mortar stores like Virgin.
`
`The National Association of Recording Merchandisers, citing a survey of its members
`and Neilsen Soundscan data, claims there were about 28,500 music retailers in the
`United States in early 2002. About 1,500 shut down, NARM reports. The figures do not
`include mass merchants or chain electronics stores.
`
`‘we've been through some very tough times the last couple of years,‘ said Glen ward,
`CEO of Virgin Entertainment Group for North America. "I'm encouraged that the last two
`to three months the market seems to be pulling itself together. There's some good
`music out there. The economy seems to be lifting.‘
`
`Branson said Virgin will be launching its own online downloading site for music within
`the next three months.
`
`‘It's important that people want to buy it that way. They should be able to do it," he
`said.
`
`there are still roughly 3 million users logged onto the file—sharing
`Meanwhile,
`service Kazaa each day at any given time,
`trading music for free.
`
`The Recording Industry Association of America continues to crack down on the illegal
`downloaders. The umbrella organization for the recording companies blames illegal
`file—sharing,
`in part, for dwindling music sales over the past few years.
`
`The RIAA announced Wednesday that its lawyers had filed 41 new lawsuits against file
`sharers this week and sent 90 lawsuit notification letters to people alleged to have
`engaged in similar activity.
`
`Virgin Entertainment Group has 23 Virgin Megastores in North America. The stores are
`privately held and exact sales figures are not available.
`
`http://www.virgin.com
`
`http://www.riaa.com
`
`Copyright 2003 Associated Press. All rights reserved.
`
`VEG 0002781
`
`

`
`3URRELLE'5L UCE
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`75 EAST NORTHFIELD ROAD/ LIVINGSTONI NEW JERSEY 07039/ (973) 992-6600/ (800) 631-1160
`
`Web C/ip+
`
`St. Charles-Wayne-Elburn Daily Herald (Arlington Heights
`
`Date of Publication: 12/04/2003
`
`Account Number: 7570A
`
`Headline: Now's your chance to star in your own music video
`
`
`
`Source web Page:
`http://www.dailyherald.com/suburbanliving/suburban_story.asp?intID=379595
`Posted December 04, 2003
`
`All great songs have to start somewhere. Ditto for great songwriters. Maybe there's a
`budding lyricist right here in the suburbs.
`
`we want to find out. Time is running out to enter the Daily Herald—USA weekend John
`Lennon Lyric Writing Contest.
`
`In case you haven't heard, we're giving away the chance to have your own lyrics
`profes—sionally recorded. All you have to do is provide the song.
`
`in grades 7 to 12. Lyrics should
`The contest is open to stu—dents, 13 years and older,
`be no longer than 125 words and must reflect the theme American Dreams." If you win,
`the John Lennon Tour Bus mobile studio will come to your school Feb. 3, and you and
`seven friends will get a chance to record a video of your song.
`
`Entries must be received by Dec. 10. For details on_how to enter, and to learn what
`else you can win for the price of a song, go to www.dailyhera1d.com and click on the
`John Lennon contest logo.
`
`If all this isn't exciting enough, we've assembled a panel of celebrity judges to look
`over your work. They include:
`
`the longtime morning team for B96, WBBM 96.3—FM, one of the
`* Eddie V. and JoBo,
`leading dance music sta-tions in the country. Natives of the Chicago area,
`the duo's
`show has won many national radio industry awards and regularly makes the top 10 in its
`time slot according to the Arbitron ratings service.
`
`* Stubhy Pandav, a Downers Grove native and lead singer and co—songwriter with the
`band Lucky Boys Confusion.
`"Commitment"
`(Elektra).
`the group's second major label
`al—bum was released in late Octo—ber. The group regularly sells out shows in Chicago
`at Metro and House of Blues and tours nationwide.
`
`* Terri Hemmert, a graduate of Elmhurst College who has been on the air at WXRT
`93.1—FM for about 30 years. A major Beatles fan, she has hosted Chicago's Beatlefest
`for more than 20 years and teaches the history of rock and soul at Columbia College
`Chicago.
`
`the Daily Herald's music critic since 1997. He is a contributing
`* Mark Guarino,
`writer to "Bakers Biographical Dictionary of Popular Musicians since 1990," and has
`written for Blender, Spin, virginmega.com, Gene Simmons Tongue and the Chicago Reader.
`
`the Daily Herald's teen music critic. Also a musician and songwriter,
`* Evan Thorne,
`he is a junior at Dundee—Crown High school.
`‘A’
`‘k
`*
`
`VEG 0002782
`
`

`
`BURRELLI.-"SL UCE
`
`75 EAST NORTHFIELD ROAD / LIVlNG$TON/ NEW JERSEY 07039/ (973) 992—6600/ (800) 631-1160
`
`Web CIip+
`
`The Idaho Press-Tribune (Nampa, ID)
`
`Date of Publication: 12/04/2003
`
`Headline: Thursday, December 4, 2003
`
`Account Number: 7570A
`
`
`
`Source web Page:
`http://www.idahopress.com/articles/2003/12/03/ap/Business/d7v7ghtg2.txt
`
`Virgin's Branson Touts New Sales Effort
`
`By RON HARRIS
`
`SAN FRANCISCO — Richard Branson's ambitious plans for rejuvenating sales at his Virgin
`Megastores begins in San Francisco, where shelves will soon be stocked with
`sex—re1ated merchandise and a streetside vending machine that dispenses CDs and DVDs,
`24—hours a day.
`
`Branson, chief executive of Virgin companies and founder of Virgin Entertainment Group
`Inc., was in town Wednesday to promote the changes. Branson hopes to boost sales by
`tapping into products tied directly to the hearts of music fans, such as hip urban
`clothing and electronic gear like cell phones and MP3 players.
`
`selling shelves of music simply isn't enough anymore for a ‘megastore' anymore,
`Branson said.
`'
`
`"We used to be the best music store in town _ the best range of music. But music has
`declined," Branson told The Associated Press in an interview at the San Francisco
`Virgin Megastore.
`
`"what we realized was it's because
`"It may decline a little bit more," Branson said.
`young people of this generation,
`they're spending money on mobile phones. They're
`spending money on clothes. They're spending money on electronics.
`... Quite a few
`items which the previous generation,
`they weren't doing. They were just buying music."
`
`The Virgin Megastore in San Francisco now looks to fill all of those shopping needs
`with the new makeover, perhaps at the expense of music.
`
`There are 389 Ben Sherman “creased used" new jeans and $70 Hello Kitty backpacks in a
`corner of the store that used to brim with electronica CDs and listening stations.
`Near the front of the store, sheer belly dance wraps with glittering adornments can be
`had for $45.
`
`Other new plans include allowing music CDs, video games and DVDs to be returned to
`Virgin stores for a store credit, and erecting a concert stage for live in—store
`performances.
`
`The new vending machines will be stocked with the latest music and movie releases, and
`will dispense titles on the spot,
`just like canned soda.
`
`And there will be a selection of erotic media that includes books and DVDs.
`
`Branson and other music retailers face a glut of new competition for music consumers.
`Online shops such as Apple's iTunes Music Store and the relaunched Napster are vying
`for customer dollars alongside brick—and—mortar stores like Virgin.
`
`VEG 0002783
`
`

`
`3URRELLE"SL UCE
`
`75 EAST NORTHFIELD ROAD / LIVINGSTONI NEW JERSEY 07039/ (973) 992-6600/ (800) 631-1160
`
`WebCIip+
`
`The National Association of Recording Merchandisers, citing a survey of its members
`and Neilsen Soundscan data, claims there were about 28,500 music retailers in the
`United States in early 2002. About 1,500 shut down, NARM reports. The figures do not
`include mass merchants or chain electronics stores.
`
`‘we've been through some very tough times the last couple of years," said Glen ward,
`CEO of Virgin Entertainment Group for North America. "I'm encouraged that the last two
`to three months the market seems to be pulling itself together. There's some good
`music out there. The economy seems to be lifting.“
`
`Branson said Virgin will be launching its own online downloading site for music within
`the next three months.
`
`‘It's important that people want to buy it that way. They should be able to do it.‘ he
`said.
`
`there are still roughly 3 million users logged onto the file—sharing
`Meanwhile,
`service Kazaa each day at any given time,
`trading music for free.
`
`The Recording Industry Association of America continues to crack down on the illegal
`downloaders. The umbrella organization for the recording companies blames illegal
`file—sharing,
`in part, for dwindling music sales over the past few years.
`
`The RIAA announced Wednesday that its lawyers had filed 41 new lawsuits against file
`sharers this week and sent 90 lawsuit notification letters to people alleged to have
`engaged in similar activity.
`
`Virgin Entertainment Group has 23 Virgin Megastores in North America. The stores are
`privately held and exact sales figures are not available.
`
`http://www.virgin.com
`
`http://www.riaa.com
`
`Copyright 2003 Idaho Press— Tribune All rights reserved.
`
`VEG 0002784
`
`

`
`BURRELLFSL UCE
`
`75 EAST NORTHFIELD ROAD / UVINGSTON / NEW JERSEY 07039/ (973) 992-6600/ (800) 631-1160
`
`Web C/ip+
`
`The Intelligencer Record (Doylestown, PA)
`
`Date of Publication: 12/04/2003
`
`Account Number: 7570A
`
`Headline: Virgin's Branson Touts New Sales Effort
`
`
`
`Source web Page: http://www.phillyburbs.com/pb—dyn/news/24—12042003—206814.html
`
`By RON HARRIS
`
`The Associated Press
`
`SAN FRANCISCO — Richard Branson's ambitious plans for rejuvenating sales at his Virgin
`Megastores begins in San Francisco, where shelves will soon be stocked with
`sex—related merchandise and a streetside vending machine that dispenses CD5 and DVDs,
`24-hours a day.
`
`Branson, chief executive of Virgin companies and founder of Virgin Entertainment Group
`Inc., was in town Wednesday to promote the changes. Branson hopes to boost sales by
`tapping into products tied directly to the hearts of music fans, such as hip urban
`clothing and electronic gear like cell phones and MP3 players.
`
`Selling shelves of music simply isn't enough anymore for a ‘megastore' anymore,
`Branson said.
`
`the best range of music. But music has
`"We used to be the best music store in town —
`declined," Branson told The Associated Press in an interview at the San Francisco
`Virgin Megastore.
`
`"what we realized was it's because
`‘It may decline a little bit more,“ Branson said.
`young people of this generation,
`they're spending money on mobile phones. They're
`spending money on clothes. They're spending money on electronics.
`... Quite a few
`items which the previous generation,
`they weren't doing. They were just buying music."
`
`The Virgin Megastore in San Francisco now looks to fill all of those shopping needs
`with the new makeover, perhaps at the expense of music.
`
`There are $89 Ben Sherman ‘creased used‘ new jeans and $70 Hello Kitty backpacks in a
`corner of the store that used to brim with electronica CDs and listening stations.
`Near the front of the store, sheer belly dance wraps with glittering adornments can be
`had for $45.
`
`to be returned to
`other new plans include allowing music CD5, video games and DVDs
`Virgin stores for a store credit, and erecting a concert stage for live in—store
`performances.
`
`The new vending machines will be stocked with the latest music and movie releases, and
`will dispense titles on the spot,
`just like canned soda.
`
`And there will be a selection of erotic media that includes books and DVDs.
`
`Branson and other music retailers face a glut of new competition for music consumers.
`Online shops such as Apple's iTunes Music Store and the relaunched Napster are vying
`for customer dollars alongside brick—and—mortar stores like Virgin.
`
`The National Association of Recording Merchandisers, citing a survey of its members
`
`VEG 0002785
`
`

`
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`and Neilsen Soundscan data, claims there were about 28,500 music retailers in the
`United States in early 2002. About 1,500 shut down, NARM reports. The figures do not
`include mass merchants or chain electronics stores.
`
`"we've been through some very tough times the last couple of years," said Glen Ward,
`CEO of Virgin Entertainment Group for North America. "I'm encouraged that the last two
`to three months the market seems to be pulling itself together. There's some good
`music out there. The economy seems to be lifting."
`
`Branson said Virgin will be launching its own online downloading site for music within
`the next three months.
`
`“It's important that people want to buy it that way. They should be able to do it,‘ he
`said.
`
`there are still roughly 3 million users logged onto the file-sharing
`Meanwhile,
`service Kazaa each day at any given time,
`trading music for free.
`
`The Recording Industry Association of America continues to crack down on the illegal
`downloaders. The umbrella organization for the recording companies blames illegal
`file—sharing,
`in part,
`for dwindling music sales over the past few years.
`
`The RIAA announced Wednesday that its lawyers had filed 41 new lawsuits against file
`sharers this week and sent 90 lawsuit notification letters to people alleged to have
`engaged in similar activity.
`
`Virgin Entertainment Group has 23 Virgin Megastores in North America. The stores are
`privately held and exact sales figures are not available.
`
`http://www.virgin.com
`
`http://www.riaa.com
`
`December 4, 2003 1:38 AM
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`(c)2003 Copyright Calkins Media,
`
`Inc. All rights reserved. back to top
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`Advertising Age
`
`Date of Publication: 01/05/2004
`
`Account Number: 7570A
`
`Headline: ADVERTISERS AND AUDIENCES FLIRT WITH BELLY DANCIN
`
`
`
`Source Web Page: http://www.adage.com/news.cms?newsId=39476
`
`An Ancient Arabic Art is Positioned as New Entertainment and Marketing Vehicle January
`05, 2004 QwikFIND ID: AAPZSR By T.L. Stanley
`
`-- Backed by the man who put Sting together with Jaguar in a
`Los ANGELES (AdAge.com)
`landmark advertainment breakthrough,
`the ancient Arabic art of belly dancing is being
`promoted as a hot new entertainment and marketing trend across the U.S.
`
`Entertainment mogul Miles Copeland is promoting belly dancing as the next big thing.
`Here, a member of his Bellydance Superstars performs on stage. Click to see large
`image.
`
`Miles Copeland, who helped launch a new era in marketing and entertainment thinking
`when he paired Sting and Jaguar in a wildly successful 2000 TV advertising campaign
`selling cars and music,
`is now building a multimedia franchise around two troupes of
`professional belly dancers.
`
`Mr. Copeland heads The Copeland Group, a Los Angeles-based artist management company.
`His new acts -— the Bellydance Superstars and Desert Roses —— performed in 28 cities
`during last summer's Lollapalooza concert tour.
`
`Major cultural event
`
`Begun as an celebration of alternative music and lifestyles that mocked coporporate
`culture in 1991,
`the annual Lollapalooza show has evolved into a highly-commercialized
`mainstream entertainment and marketing event bringing together top record label acts
`and sponsors such as Microsoft, Verizon and Clear Channel.
`
`Copeland's belly dancers were sponsored during their Lollapalooza performances by
`Motorola and clothing marketer Capezio, as well as by Estee Lauder's Mac cosmetics and
`Paul Mitchell.
`
`The troupe's own S4-city national tour kicks off in February, and a documentary,
`“American Bellydancer," is near completion. Agents at William Morris are now shopping
`the film project to cable TV.
`
`"The more I learned about the clubs and schools and all the people who are involved in
`belly dancing,
`I just became fascinated," Mr. Copeland said. "I learned from the Sting
`experience -- if you can find another company trying to reach the same target you're
`trying to reach,
`then you should team up," Mr. Copeland
`
`‘It was mesmerizing,‘ said Mike Greene, Universal's senior vice president for
`specialty sales. Click to see large image.
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`said. "It's not necessarily about money changing hands.“
`
`Motorola
`
`Motorola became interested in working with Mr. Copeland's dance troupe after he
`appeared as a guest speaker for the iDEN Subscriber Division that makes handsets for
`Nextel with two—way walkie-talkies.
`"we bring in a lot of creative thinkers from other
`areas to speak to us," said Tamara Franklin,
`the division's director of strategic
`planning and new business development.
`"we were interested in Miles because he's been
`able to link artists and the corporate world."
`
`The Motorola group has an ongoing marketing relationship with Russell Simmons‘ Phat
`Farm, and linked with Mr. Copeland's dancers before Lollapalooza was locked down.
`Motorola provided handsets and cellphone service to the dancers, and put the company's
`brand across tour buses and programs.
`“We wanted to support something that wasn't your
`traditional rock concert tour," Ms. Franklin said. "This has an interesting cultural
`aspect, and it's gaining momentum."
`
`Emerging exercise fad
`
`Helping to build that momentum is the fact that belly dancing is recognized by the
`American Council on Exercise as a healthy activity -- a important marketing
`consideration in a country now convulsed with concerns about obesity. The Council said
`belly dancing, which works hundreds of muscles,
`is one of the country's fastest
`growing modes of exercises, drawing participants of all ages and body types.
`
`Eventually, Mr. Copeland envisions dance troupes touring constantly, with some
`stationed in hot spots like Las Vegas. He sees it as less of a nightclub act and more
`of an art form. "It definitely has an exotic flavor, but it's not a girlie show," Mr.
`Copeland said. "It's a lifestyle."
`
`Arabic music distribution
`
`Mr. Copeland's Mondo Melodia and Mondo Rhythmica labels are the biggest distributors
`of Arabic artists in the U.S. As Mr. Copeland started to introduce his Arabic artists
`to the u.s.
`in live shows, he brought in belly dancers as part of the act. Finding
`that audiences responded as much or more to the dancing, he spun the dancers off into
`their own show, booking them at nightclubs such as The Roxy on Los Angeles' Sunset
`Strip. The dancers give workshops and demonstrations at such varied venues as Borders
`bookstores and community theaters.
`
`Several instructional DVDs are being released this year, and the dancers will appear
`in a video for a remade version of the Bangles‘
`"walk Like an Egyptian." That song, by
`Irish vocalist Carly Hennessy and Arabic star Hakim, will be included on a
`genre—bending CD from Universal Music Group and will be released as a single to radio.
`(Mr. Copeland managed the Bangles when they released the song originally.) A line of
`"Belly Star" branded accessories is in the works, with some products already being
`sold in Virgin Megastores.
`
`Universal Music
`
`Mike Greene, senior vice president for specialty sales at Universal Music & Video
`Distribution, went to a Bellydance Superstars performance for the first time at the
`reopening of the Virgin Megastore in San Francisco recently. "It was mesmerizing," he
`said.
`"when you see the music and dance together, it really clicks. There were
`hundreds of people there just hypnotized by it."
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`Mr. Copeland has always been "a little bit ahead of where everybody else is" on
`percolating trends, according to Mr. Greene. "With him, it's not just an idea. He
`connects all the dots," Mr. Greene said. "This is very wel1—thought-out, and when
`Copeland says he'll deliver, he does."
`
`Copyright
`
`(c) 2003, Crain Communications Inc.
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`WCNC-TV Channel 6 (Charlotte, NC)
`
`Date of Publication: 12/17/2003
`
`Account Number: 7570A
`
`Headline: Reflect Systems follows the trail blazed by Broadcast.com
`
`
`
`Source Web Page:
`http://www.wcnc.com/sharedcontent/business/go1dstein/111303ccbizgoldstein.17d76ef.html
`
`Corporate webcasts find home
`
`05:45 PM EST on Thursday, November 13, 2003
`
`By ALAN GOLDSTEIN /