To:
`
`Subject:
`
`Sent:
`Sent As:
`
`JOEL R. FELDMAN(atltrademark@gtlaw.com)
`U.S. Trademark Application Serial No. 90695813 - BERCKMANS -
`209914010100
`July 28, 2023 02:14:01 PM EDT
`tmng.notices@uspto.gov
`
`Attachments
`
`screencapture-www-wordnik-com-words-Berckmans-16802907687191
`screencapture-augusta-com-masters-story-news-family-history-brings-berckmans-descendant-
`masters-16802920943231
`screencapture-www-bevnet-com-spirits-2023-berckmans-spirits-llc-launches-berckmans-
`american-vodka-16802922483531
`screencapture-www-sandiegouniontribune-com-sports-golf-story-2022-04-09-zeigler-golf-
`masters-augusta-national-berckmans-place-vip-replica-putting-greens-16802923524831
`screencapture-kingdom-golf-building-berckmans-place-16802924788821
`screencapture-www-wjbf-com-top-stories-augusta-national-history-the-berckmans-family-
`16802925896341
`screencapture-berckmansusa-com-16802926838801
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application Serial No.  90695813
`
`Mark:   BERCKMANS
`
`Correspondence Address:  
`JOEL R. FELDMAN
`GREENBERG TRAURIG, LLP
`3333 PIEDMONT ROAD NE, SUITE 2500
`ATLANTA GA 30305
`UNITED STATES
`
`Applicant:   Berckmans Spirits, LLC
`
`Reference/Docket No.  209914010100
`
`Correspondence Email Address:   atltrademark@gtlaw.com
`
`
`
`
`
`
`REQUEST FOR RECONSIDERATION AFTER FINAL ACTION DENIED
`
`Issue date:   July 28, 2023
`
`Applicant’s request for reconsideration is denied.   See 37 C.F.R. §2.63(b)(3).  The trademark
`examining attorney has carefully reviewed applicant’s request and determined the request did not:  (1)
`
`

`

`raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling evidence
`with regard to the outstanding issue(s), or (4) present analysis and arguments that were persuasive or
`shed new light on the outstanding issue(s).  TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Application History:
`
`In an Office action dated January 25, 2022, the examining attorney refused registration of the applied-
`for-mark based  Section 2(d)-Likelihood of Confusion Refusal and  2(e)4- Primarily Merely a
`Surname Refusal .
`
`In a Final Office Action sent on September 6, 2022, the examining attorney refused registration of the
`applied-for-mark based on the following Section 2(d)-Likelihood of Confusion Refusal and  2(e)4-
`Primarily Merely a Surname Refusal .
`
`The following refusal has been withdrawn: Section 2(d) - Likelihood of Confusion Refusal with U.S.
`Registration No.  4529896
`
`Accordingly, the following refusal made final in the Office action dated September 6, 2022 are
`maintained and continued: 
`
`
`•
`
`2(e)4- Primarily Merely a Surname Refusal
`
`
`See TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`The examining attorney responds to applicant's arguments below:
`
`2(e)4-Primarily Merely a Surname Arguments
`
`Applicant argues that any doubt must be resolved in the applicant's favor, and if there is a doubt as to
`whether a term is primarily merely a surname, the Board will resolve the doubt in favor of the
`applicant. However, in the present case, the evidence of record leaves no doubt that the mark is a
`surname.  The examining attorney has previously attached evidence from OneLook, which is a database
`featuring dictionary searches of over 1000 dictionary indexes. The search from OneLook demonstrates
`that only one hit comes up for the applied-for-mark, and when that link is clicked on, no dictionary
`evidence is found. This evidence supports the fact that there is no other meanings or definitions of
`"BERCKMANS" other than a surname. 
`
`However, if there were other meanings of the mark, the existence of other non-surname meanings of a
`mark does not preclude the mark from being held primarily merely a surname. Miller v. Miller, 105
`USPQ2d 1615, 1620-21 (TTAB 2013); see In re Harris-Intertype Corp., 518 F.2d 629, 631, 186
`USPQ2d 238, 239 (C.C.P.A. 1975); In re Hamilton Pharms. Ltd., 27 USPQ2d 1939, 1942 (TTAB
`1993). The issue is not whether a mark that has surname significance might also have a non-surname
`significance, but whether, in the context of an applicant’s goods or services, the non-surname
`significance is the mark’s primary significance to the purchasing public. Miller v. Miller, 105 USPQ2d
`at 1621; see In re Harris-Intertype Corp., 518 F.2d at 631, 186 USPQ2d at 239; In re Hamilton
`Pharms. Ltd., 27 USPQ2d at 1942.
`
`Applicant argues that the surname is rare. As mentioned in previous office actions, the issue of
`determining whether a surname is common or rare is not determined solely by comparing the number
`
`

`

`of listings of the surname to the total number of listings in a computerized database, because even the
`most common surname would represent only a small fraction of the database.  In re Gregory,  70
`USPQ2d 1792, 1795 (TTAB 2004). Rather, if a surname appears routinely in news reports or articles
`and receives media publicity so as to be broadly exposed to the general public, then such surname is not
`rare and its primary significance to purchasers would be that of a surname, such as in this case.  See In
`re Beds & Bars Ltd.,  122 USPQ2d 1546, 1551 (TTAB 2017);  In re Gregory,  70 USPQ2d at 1795;
`TMEP §1211.01(a)(v).
`
`The previous attached evidence from various news articles, and the newly attached evidence
`from  Bevnet, Augusta.com, Draft Kings, The San Diego Union Tribune, Kingdom, and WJBF,  and
`Berckmans  demonstrate that “BERCKMANS” often appears in the media and thus, such surname is not
`rare and its primary significance to purchasers would be that of a surname. These articles all reference
`PJ Berckmans, his legacy and impact on the community, not only in Augusta, GA, but in the nation as
`well. Furthermore, PJ Berckmans is publicly associated with the business in which the mark is being
`used, as the evidence from Bevnet shows.  A determination that a person is publicly connected with the
`business in which the mark is being used may be based on evidence that the named individual is well
`known in the relevant field of goods or services, is associated in some manner with the applicant (e.g.,
`the named individual is a corporate officer or partner of the applicant), and/or is actually connected to
`the goods or services at issue (e.g., the named individual invented the identified goods in the
`application), and, as a result, the relevant public will recognize or perceive the name as identifying that
`particular individual. See Krause v. Krause Publ’ns Inc., 76 USPQ2d 1904, 1909-10 (TTAB 2005); In
`re Sauer, 27 USPQ2d 1073, 1075 (TTAB 1993); TMEP §1206.02.  
`
`There is no rule as to the kind or amount of evidence necessary to show that relevant consumers will
`perceive the applied-for mark as primarily merely a surname.  In re Six Continents Ltd., 2022 USPQ2d
`135, at *4 (TTAB 2022); In re tapio GmbH, 2020 USPQ2d 11387, at *8 (TTAB 2020); TMEP
`§1211.01.  Each case is decided on its own facts, based on the evidence of record.  TMEP §1211.01;
`see In re tapio GmbH, 2020 USPQ2d 11387, at *8 (citing In re Etablissements Darty et Fils, 759 F.2d
`15, 17, 225 USPQ 652, 653 (Fed. Cir. 1985)).    The following are examples of evidence that is
`generally considered to be relevant to such a determination: telephone directory listings, excerpted
`listings and articles from computerized research databases, applicant’s website, evidence in the
`application record showing the term used as a surname, the manner of use on specimens, dictionary
`definitions of the term and evidence from dictionaries showing no definition of the term.  See TMEP
`§1211.02(b)(i)-(b)(iii), (b)(v)-(b)(vi).
`
`Applicant states that any doubt should be resolved in applicant's favor. However, in the present case,
`the evidence of record leaves no doubt that the mark is primarily merely a surname.
`
`For the foregoing reasons, the request for reconsideration is DENIED. 
`
`
`If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will
`be notified to resume the appeal.   See TMEP §715.04(a).  
`
`If applicant has not filed an appeal and time remains in the response period for the final Office
`action, applicant has the remainder of that time to (1) file another request for reconsideration that
`complies with and/or overcomes any outstanding final requirement(s) and/or refusal(s), and/or (2) file a
`notice of appeal to the Board.  TMEP §715.03(a)(ii)(B).
`
`

`

`
`
`/Cherise Barandao/
`Cherise Barandao
`Examining Attorney
`LO127--LAW OFFICE 127
`(571) 270-5113
`Cherise.Barandao@uspto.gov
`
`
`
`

`

`
`
`
`Py
`
`Insurance that knows
`yourlocalroads.
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`Berckmans
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`featured in the novels of Berckmans
`
`01 « September« 2008 « Jahsonic
`
`Magnolia Lane, whichleads to the clubhouse, and went on down
`the corner to Berekmans
`
`Journeymanstarts with early lead
`
`

`

`Most notably, Denis has opened up the compositionalduties to
`other members ofthe band, allowing Berckmans, Budé and Kirk
`to contribute someverystrong pieces to the UZ
`AvaxHome
`
`LOCATION:Cornerof Washington and Berckmansroads
`
`TheAugusta Chronicle
`
`Most vendors stake outsites on either Washington or Berckmans
`roads to catch pedestrians making their way to the course.
`
`TheAugusta Chronicle
`
`On Saturday, however, several departing motorists who were
`directed onto eastbound Washington Road from Berckmans.
`made U-turns "right back into the bulk ofthetraffic," Gay said
`
`TheAugusta Chronicle
`
`He wasjust that close to owningvictories in the only two majorgolf
`championships born on the old Bereckmansnursery property.
`
`AugustaChronicle.com: Latest News &Blogs
`
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`
`Famnily history brings Berckmans descendant to Masters
`
`Posted April 8, 2015, 3:35 pm
`BY
`Meg Mirshak
`
`|S
`
`taff Writer
`
`Bruce BerckmansIII foundhis familyties tangled in the wisteria vine and long-
`reaching branchesof thegiant live oak at Augusta National Golf Club,
`
`His ancestors’ family home becameoneof golf's most recognizable landmarks, the Au-
`gusta National Clubhouse. During Tuesday’s practice round and Wednesday's Par-3
`Contest, Berckmans had a chanceto glimpsehis family’s legacy.
`
`Admittedly not a golf fan, Berckmans showed moreinterest in familyhistory than the
`gameduringhisfirst trip to the Masters Tournament. Forthepastfive years, he has
`researchedhis lineage on ancestry.com.
`
`“It's very interesting froma historical perspective that (the history) is that traceable,”
`said Berckmans, of North Palm Beach,Fla.
`
`In 1858, Belgianhorticulturist Prosper Berckmans purchased an indigo plantation from
`Dennis Redmond and transformed it into Fruitland Nurseries. The plant nursery closed
`in 1918, andthesite was boughtin 1931 to fulfill Augusta National founder Bobby
`Jones’ dreamof a grandgolf course.
`
`

`

`Census records found during Berckmans’research provehis great-grandfather, Gustav
`Bruce Berckmans, was born in Augusta in 1868,he said. There's a chance his great-
`grandfather was bornin the family’s house at the nursery, althoughno evidence exists
`to proveit, he said.
`
`“People weren't bornin hospitals at that time, so mystory is he was bornright here,”
`Berckmanssaid.
`
`He cameto Augusta with his stepbrother, David Isley. Berckmanssaid there are a few
`otherrelatives in the UnitedStates.
`
`Whenhetraveled to Brussels for business, the Berckmans name was more common —
`the hotel’s clerk shared the same last name.
`
`BerckmansandIlsley have traveled Berckmans Road and taken a photo with a signfor
`BerckmansPlace, a large hospitality house on the course grounds.
`
`

`

`
`
`

`

`‘origi
`
`|
`
`FaunaOTE
`
`
`in Auto Industry
`
`» Produces Par 72
`(imes |RRA“sauna
`
` h Place
`
`
`‘oad By
`Lone Stroke}
`1 a Sr
`
`
`
`ve one Altligears Woe
`‘arHim, Restor A
`M90cn)
`
`
`Augusta National clubhouse is hometo National treasures
`The 1930s
`Bobby Jones and Alister MacKenzie were two of one mindin regard to Augusta
`National
`A look at how The Masters began
`intersect
`Thelives of legends
`
`Bobby Jones andAlister MacKenzie:
`
`1934: MacKenzie declared Augusta Nationalas his best golf course
`Natural beautypart of Augusta National's allure
`0 Comments
`
`Sort by Oldest +
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`Golf Club
`
`TTT)
`UCula eae
`WSRUE Cen CS ato clMeee CRO eae CCM cml
`information.
`The
`yusta Chroni
`and Augusta.com é
`ur trademarks.
`t Mee Uae teetone!
`The
`Augusta Chronicle and is neither affiliated with nor endorsedby the Masters
`or the Augusta National
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`iAcls
` BerCKmansSpirits, LLC Launches
`F tovarone
`
`
`4 inatzonne=BeTCKMans American Vodka Out Manager- HeavySeas Ber
`
`Squeeze
`Brewer- Heavy Seas Beer
`-
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`Press Release
`This Week's New
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`Products: Fruit-
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`EE
`Point In Sight
`
`AUGUSTA,Ga.— BerckmansSpirits, LLC announcesthe
`ans
`‘
`.
`launch of BERCKMANS AMERICAN VODKAinthefirst
`quarter. In 2021, BerckmansSpirits acquired Fruitland
`Augusta vodka brandfrom Georgia Peach Beverages, LLC
`and thisis the first addition to the company’s portfolio.
`
`200ml. The vodka is made from America’s finest ingredients
`Augusta, Georgia, the largest Georgia Peachfarmin the 19th century. Berckmans became
`
`MARKETPLACE
`Berckmans American Vodkais bottled at 80 proof (or 40%
`alcohol by volume) and comesin two sizes — 750ml and
`7 From Brewing to
`small
`;
`far.
`Sales & Marketing,
`Md We Are Your
`andhattled in an alacanttall flint class bottle featiurina P I
`View All|Post a Listing
`
`BEVNET MG
`Rareer a eee ho
`
`FEATURED JOBS
`
`A Belgium immigrant, Prosper J. Berckmans owned and operated Fruitland Nurseries in
`z
`ote
`:
`.
`BTS
`Sper
`.
`
`

`

`knownas the “Father of Georgia Peaches”for planting over 3 million peach trees on
`Fruitland. He also founded the Georgia Horticultural Society and servedas its President until
`his death in 1910. Following his passing, the Fruitland property was eventually purchased by
`a group of investors whobuilt the most famousgolf club in the world. Berckmans'’original
`residencestill remains on the course and servesas their clubhouse today. Two of
`Berckmans’ sons were brought back to the golf course to help designthe beautiful
`landscape by preserving the trees and shrubsthat wereoriginally planted on Fruitland
`Nurseries.
`
`Sara LaChapelle of BerckmansSpirits, LLC, said “There isn’t a vodka out therethattruly
`represents the American dream, and that’s what weare creating.” Co-proprietor, Ryan
`Millsap stated, “Without PJ Berckmans, Georgia wouldn't be the peach state. We wantto
`create a vodka that celebrates Georgia history, culture, and tradition.” BerckmansSpirits has
`partnered with direct descendants of PJ Berckmans, whowill join the company as
`ambassadorsto honorand protect the legacy of the family. Yuri Kato, founder of Fruitland
`Augusta brand,said“It’s exciting to see the new owners continue to share Mr. Berckmans’
`stories.”
`
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`BERCKMANS AMERICAN VODKAcanbe enjoyed chilled neat, over ice or in a variety of
`cocktails such as vodka martini, mule, bloody mary and much more.It is distributed
`throughout Georgia by United Distributors, Inc.
`View All Jobs|Post a Job
`About BerckmansSpirits, LLC
`
`century. NEWSWIRE—SPIRITSIt was ownedby a Belgian horticulturist, PJ. Berckmans. He became knownas the FEATURES BEER
`
`
`
`RECENT ARTICLES
`
`Augusta was hometo “Fruitland Nurseries” — the largest Georgia Peach farm in the 19th
`MORE NEWS
`
`
`
`“Father of Georgia Peaches” for producing over 300 kinds of peaches and planting over 3
`Taste Radio:
`H Fleeting Fads,
`million peachtreesin his lifetime. After his death in 1910, the Fruitland property was
`Lasting Trends And
`eventually purchased by a groupofinvestors, who built the most famousgolf club in the
`The Wisdom Of
`Seth Goldman
`world. Berckmans’original residencestill remains on the course and servesastheir
`clubhousetoday. BerckmansSpirits, LLC is a proud promoter of PJ Berckmans legacy and
`produces Berckmans American Vodkasand Fruitland Augusta Vodkas.
`
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`For MoreInformation:
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`https://drive.google.com/drive/folders/1zJsQ-HD5weE9bY8ADnVuhKienhGp_18l?
`usp=share_link
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`Column:The Masters’ exclusive, extravagant VIP
`compound... an indulgence unlike any other
`
`
`
`

`

` A view of Augusta National Golf Club looking down Magnolia Lane. (ASSOCIATED PRESS)
`
`Berckmans Place, complete with replicas of Augusta National
`putting greens, might be the toughest ticket in sports
`
`BY MARK ZEIGLER
`APRIL 9, 2022 4:47 PM PT
`
`Bo
`AUGUSTA,Ga. — BPstands forbatting practice. Or blood pressure. Orthe British
`energy company. Orborderpatrol. Orboiling point in chemistry, barometric pressure
`in meteorology, basis point in finance, benchpress in weightlifting.
`
`BP is also the unassuming designation on manycourse maps at Augusta National
`Golf Club for the most exclusive, elegant, extravagant VIP experience in sports — a
`sort of Disneyland meets the Sistine Chapel meets Rodeo Drive meets the Louvre
`tucked behindtrees, hedges and a tall green fence adjacentto the fifth fairway.
`
`BerckmansPlace, no apostrophe.
`
`ADVERTISING
`
`:
`
`i
`
`INDULGE IN AN
`EXCEPTIONAL
`MORNING.
`EVERY MORNING.
`
`MOST READ SPORTS STORIES >
`
`
`
`Padres Daily: Fans, Bogaerts show up for
`opening day
`March 31, 2023
`
`Column: Tony Gwynn would've
`appreciated Padres-fan vibe to this season
`opener
`March 30, 2023
`
`Rockies, not rain, spoil Padres’ big debut
`March 30, 2023
`
`Everything you need to know about San
`Diego State basketball in the Final Four
`56 minutes ago
`
`San Diego State's Final Four run a boon
`for its conference
`
`

`

`March 30, 2023 7=Bills sign ex-Ramssafety Taylor Rapp to 1-
`
`20 minutes ago
`
`6 TedLeitner, voice of the Aztecs and SDSU
`fans’ favorite ‘uncle,’ says he'll savorfirst-
`ever Final Four
`
`Aweekly badge costs $6,000,but that’s nottheissue.It’s getting one. They are for
`sponsors, membersand“friends” of ANGC. Condi Rice in hergreen jacket has been
`knownto greetpatronsat the entrance. Lynn Swann was working the back gate the
`other day. Jack Nicklaus was holding court inside. Peyton Manning was hanging out
`on the veranda.
`
`An indulgence unlike any other.
`
`“The ultimate patron respite while enjoying the excitement and pageantry of the
`Masters,” is the club’s official description.
`
`Media andthe general public are not allowed inside BP without a $6,000 badge.Its
`website is passwordprotected. The sign outside says “by invitation only.”
`
`Cameras andcellphonesarestrictly prohibitedinside, although one guy smuggled in
`somesort of surreptitious body cam a couple years ago and posted a rare peak inside
`on YouTube.It’s 90,000 squarefeet of air-conditioned Southern antebellum
`opulence, with flowers, chandeliers, ornamental rugs, wood,glass, stone,tile, no
`detail overlooked.
`
`“It’s amazing, like nothing I’ve ever seen,” one guy with a BP badgesaid this week
`after leaving Xanaduto mingle with the commonersonthefifth hole. “Everything is
`top-notch.I mean, everything. The bestever. I’ve been to Super Bowls with corporate
`hospitality, college football national champion games, World Series, you nameit.
`
`year deal
`57 minutes ago
`
`NATIONAL SPORTS >
`
`

`

`Nothing approachesthis.”
`
`There are five themed restaurants. Mackenzie's Pub is namedafterthe course’s
`
`Scottish designer, Alister Mackenzie, Ike’s after U.S. president and ANGC member
`Dwight D, Eisenhower, Calamity Jane’s after course co-founder Bobby Jones’ putter.
`Augusta’s specializes in seafood, with fresh oysters flown in daily. You walk in,sit
`down,order, eat and leave. No check,notip, no cash, no credit cards.It’s, as they say,
`all taken careof.
`
`There’s a merchandisestore with items available nowhereelse. There are trophies
`and memorabilia in glass cases. Photos and paintings are everywhere. There’s a slice
`
`of the famed Eisenhowertree from the 17'” hole that he unsuccessfully lobbied to
`have removed in the 1950s because he kepthitting it, only for Mother Nature to
`finally oblige 60 yearslater after an ice storm.
`
`A,J. Foyt Racing heads to Texas ready to
`start season
`23 minutes ago
`
`Paratici takes leave of absence to add to chaos
`at Tottenham
`42 minutes ago
`
`Friday's Transactions
`52 minutes ago
`
`Bears re-sign backup quarterback Peterman to
`1-year contract
`1 hour ago
`
`Lack of big-name teams could take toll on Final
`Fourratings
`1 hour ago
`
`LaMarcus Aldridge, 7-time NBAAll-Star,
`announcesretirement
`roth greens. Grab a $500 Scotty Cameronputter, plop downaTitleist Pro V1 with a
`19 minutes ago
`Masters logo and let an authentic Augusta caddie in a white jumpsuit tell you how
`muchbreak to play.
`
`Perhapsthe biggest attraction is outside: extra-scale replicas of the seventh, 14°"
`
`th
`
`and
`
`BerckmansPlace, no apostrophe.
`
`It was built in 2012 for a reported $30 million — to be used seven days a year — ona
`plotof land southwestof the course, named for the ownerof the property in the mid-
`1800s. Louis Mathieu Berckmans, a Belgian doctorand horticulturalist, bought it a
`few years before the Civil War andestablished Fruitland Nurseries, known forits
`vibrant azaleas and 300varieties of peaches. They planted magnolia trees on either
`side of the 300-yard front drive.
`
`The family abandonedit in 1910, and Jones and Mackenzie breathed newlife into the
`“old Berckmansplace” 20 yearslater.
`
`

`

`The $6,000 badges were sold out before construction was completed. Many are
`rotated on a daily basis between company executives, which explains why every day
`yousee private jets banking overthe course on final approach to Augusta Regional
`Airport. Youfly in, spend the night at a private house, hang out at BP for the day,
`thenfly out that night. The next day, anotherpartnerin the firm takes yourplace.
`
`Cory Pavin, the 1995 U.S. Open champion and 15-time winner on the PGA Tour, had
`a Berckmansbadge with a purplestripe acrossthe top this week, spendingit with a
`Dell Chemicals exec and someclients. It washis first time inside. He was blown away.
`
`“T don’t think there’s any comparison,” Pavin said. “It’s an incredible event to come
`to, period, Everyone wants to come to Augusta and experience the Masters, and
`BerckmansPlaceis the ultimate part of that — if you cangetin.”
`
`His group wentout to the putting greens andtried their handat preposterously
`
`ea
`
`sloped 161, Someone motionedfor him to try.
`
`“Tmall right.”
`
`“Go ahead.”
`
`A couple of investment managers from Chicago — there seem to be a lot of
`
`He grabbed a putter, droppeda ball, and the caddie askedif he played golf. He said “a
`little” and stroked a 60-foot putt up the steep ridge that turnedleft, curled back to the
`hole and nearly dropped.
`
`“The caddie said, ‘Hey, you've played golf before, ” Pavin said. “I was like, “Yeah,
`actually a few times.’ He had no idea whoI was.”
`
`investment managers from Chicago at Berckmans Place — weren't quite as successful.
`
`

`

`One underestimated the bathtub-quick speed andsenthis putt zoomingoff the green
`into theazaleas, “like I hit it with a driver.” The otherplayed 10 feet of break when he
`neededat least 15.
`
`Theyhadoysters for lunch. They saw Swann, Manning, Dak Prescott, Larry
`Fitzgerald. Theysat in rocking chairs on the columned veranda. They sipped Azalea
`cocktails — vodka, lemonade and grenadine — from special green tumblers, They
`watched the tournamentfrom an array of TVs, hearing the roars from behind the
`green fence andthick hedges.
`
`“Tt’s so nice in there, you don’t wantto leave,” one said.
`
`Exceptthey did, once to emerge from the opulenceontothefifth fairway to see Tiger
`Woods. And onceearlier in the day, to get a $1.50 pimento cheese sandwich and $5
`beerin a green plastic cup and push throughthe crowds at Amen Corner — a
`tradition unlike any other.
`
`Somethings inthis world, it turns out, don’t cost $6,000.
`
`
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`—|JUMPUTEUWICAUEE 3 CHIUICE UL Pauls YELS SUCLUCUIa VUZLINY, AVUUL SLyIE AU CULUL DELULE Ue
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