From: Ganesh, Harini
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`Sent: 2/18/2020 2:34:34 PM
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`To: TTAB EFiling
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`CC:
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`Subject: U.S. Trademark Application Serial No. 88290320 - NAVATEX - T0983-00012 - Request for
`Reconsideration Denied - Return to TTAB
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`*************************************************
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`Attachment Information:
`
`Count: 11
`
`Files: columbia boots.jpg, columbia clothing.jpg, eddie bauer clothing.jpg, land's end.jpg, north face
`boots.jpg, north face clothing.jpg, patagonia boots.jpg, patagonia clothing.jpg, title nine boots.jpg, title
`nine clothing.jpg, 88290320.doc
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`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
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`U.S. Application Serial No. 88290320
`
`
`
`Mark: NAVATEX
`
`
`Correspondence Address:
` MARK C COMTOIS
`
` DUANE MORRIS LLP
`
` 505 9TH STREET NW SUITE 1000
`
` WASHINGTON, DC 20004-2166
`
`
`
`Applicant: M & M FOOTWEAR INC.
`
`
`
`Reference/Docket No. T0983-00012
`
`
`
`Correspondence Email Address:
`
` mccomtois@duanemorris.com
`
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`
`
`REQUEST FOR RECONSIDERATION
`AFTER FINAL ACTION
`DENIED
`
`
`Issue date: February 18, 2020
`
`
`Applicant’s request for reconsideration is denied. See 37 C.F.R. §2.63(b)(3). The trademark
`examining attorney has carefully reviewed applicant’s request and determined the request did not:
`(1) raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling
`
`

`

`evidence with regard to the outstanding issue(s), or (4) present analysis and arguments that were
`persuasive or shed new light on the outstanding issue(s). TMEP §§715.03(a)(ii)(B), 715.04(a).
`
`
`The trademark examining attorney issued a Section 2(d) Refusal for likelihood of confusion with the
`cited registration, NAVTECH, for “blazers; jackets; pants; shorts; sweaters; swim trunks; vests” in
`International Class 25. The applied-for mark is NAVATEX for “boots; footwear; waterproof boots” in
`International Class 25. In its request for reconsideration, applicant responded that its mark has a
`different connotation and commercial impression from the registrant’s mark. Applicant also argued that
`there are various third party registrations that have the NAV prefix for similar goods in International
`Class 25 that coexist with the registrant. For these reasons, applicant argues that it should be allowed
`registration.
`
`
`
`Third-party registrations are entitled to little weight on the issue of confusing similarity because the
`registrations are “not evidence that the registered marks are actually in use or that the public is familiar
`with them.” In re Midwest Gaming & Entm’t LLC, 106 USPQ2d 1163, 1167 n.5 (TTAB 2013) (citing In re
`Mighty Leaf Tea, 601 F.3d 1342, 1346, 94 USPQ2d 1257, 1259 (Fed. Cir. 2010)); see TMEP
`§1207.01(d)(iii). Moreover, the existence on the register of other seemingly similar marks does not
`provide a basis for registrability for the applied-for mark. AMF Inc. v. Am. Leisure Prods., Inc., 474 F.2d
`1403, 1406, 177 USPQ 268, 269 (C.C.P.A. 1973); In re Total Quality Grp., Inc., 51 USPQ2d 1474, 1477
`(TTAB 1999).
`
`
`
`Further, while the third party registrations provided have the NAV prefix, applicant and registrant’s
`marks are the only phonetically similar marks. Despite the existence of various NAV formative marks on
`the Register, NAVTECH and NAVATEX are the only NAV formative marks that are similar in appearance
`and sound. There is no correct pronunciation of a mark because it is impossible to predict how the
`public will pronounce a particular mark. See Embarcadero Techs., Inc. v. RStudio, Inc., 105 USPQ2d
`1825, 1835 (TTAB 2013) (quoting In re Viterra Inc., 671 F.3d 1358, 1367, 101 USPQ2d 1905, 1912 (Fed.
`Cir. 2012); In re The Belgrade Shoe Co., 411 F.2d 1352, 1353, 162 USPQ 227, 227 (C.C.P.A. 1969)); TMEP
`§1207.01(b)(iv). The marks in question could clearly be pronounced the same; such similarity in sound
`alone may be sufficient to support a finding that the marks are confusingly similar. In re White Swan
`Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988); see In re 1st USA Realty Prof’ls, Inc., 84 USPQ2d 1581, 1586
`(TTAB 2007); TMEP §1207.01(b)(iv).
`
`
`
`Applicant argues that the TECH in registrant’s mark refers to technology that is applied in registrant’s
`goods, thus changing the meaning of its mark compared to the applicant’s. Applicant has provided
`evidence from registrant’s website to demonstrate how registrant uses its mark in commerce. However,
`when comparing marks, “[t]he proper test is not a side-by-side comparison of the marks, but instead
`whether the marks are sufficiently similar in terms of their commercial impression such that
`[consumers] who encounter the marks would be likely to assume a connection between the parties.”
`Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1373, 127 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting Coach
`Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1368, 101 USPQ2d 1713, 1721 (Fed. Cir. 2012));
`
`

`

`TMEP §1207.01(b). The proper focus is on the recollection of the average purchaser, who retains a
`general rather than specific impression of trademarks. In re Inn at St. John’s, LLC, 126 USPQ2d 1742,
`1746 (TTAB 2018) (citing In re St. Helena Hosp., 774 F.3d 747, 750-51, 113 USPQ2d 1082, 1085 (Fed. Cir.
`2014); Geigy Chem. Corp. v. Atlas Chem. Indus., Inc., 438 F.2d 1005, 1007, 169 USPQ 39, 40 (C.C.P.A.
`1971)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b). Here, the
`overall similarity in appearance and sound between the marks creates the same overall commercial
`impression in the mind of the average purchaser, with TEX sounding like the phonetic plural of TECH.
`The evidence of how registrant uses its mark with its goods is not persuasive, as the general impression
`of both the marks is confusingly similar.
`
`
`
`Moreover, the overriding concern is not only to prevent buyer confusion as to the source of the goods,
`but to protect the registrant from adverse commercial impact due to use of a similar mark by a
`newcomer. See In re Shell Oil Co., 992 F.2d 1204, 1208, 26 USPQ2d 1687, 1690 (Fed. Cir. 1993).
`Therefore, any doubt regarding a likelihood of confusion determination is resolved in favor of the
`registrant. TMEP §1207.01(d)(i); see Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1265, 62
`USPQ2d 1001, 1003 (Fed. Cir. 2002); In re Hyper Shoppes (Ohio), Inc., 837 F.2d 463, 464-65, 6 USPQ2d
`1025, 1026 (Fed. Cir. 1988).
`
`
`
`Decisions regarding likelihood of confusion in the clothing field have found many different types of
`apparel to be related goods. Cambridge Rubber Co. v. Cluett, Peabody & Co., 286 F.2d 623, 624, 128
`USPQ 549, 550 (C.C.P.A. 1961) (women’s boots related to men’s and boys’ underwear); Jockey Int’l, Inc.
`v. Mallory & Church Corp., 25 USPQ2d 1233, 1236 (TTAB 1992) (underwear related to neckties); In re
`Melville Corp., 18 USPQ2d 1386, 1388 (TTAB 1991) (women’s pants, blouses, shorts and jackets related
`to women’s shoes).
`
`
`
`In addition to the previously attached evidence from Calvin Klein, DKNY, Dockers, LL Bean, Nautica,
`Timberland, and Tommy Hilfiger, the supplementary attached sampling of Internet evidence, consisting
`of webpages from Columbia, Eddie Bauer, Land’s End, The North Face, Patagonia, and Title Nine,
`establishes that the same entity commonly manufactures and provides the relevant goods and markets
`the goods under the same mark. In addition, the relevant goods are sold or provided through the same
`trade channels and used by the same classes of consumers in the same fields of use. Thus, applicant’s
`and registrant’s goods are considered related for likelihood of confusion purposes. See, e.g., In re Davey
`Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266,
`1268-69, 1271-72 (TTAB 2009).
`
`
`
`• Columbia footwear and clothing: https://www.columbia.com/home
`• Columbia waterproof boots: https://www.columbia.com/womens-boots/
`• Eddie Bauer footwear and clothing: https://www.eddiebauer.com/
`•
`Land’s End footwear and clothing: https://www.landsend.com/
`
`

`

`• The
`https://www.thenorthface.com/shop/shoes-mens-winter-
`boots:
`Face
`North
`boots#facet=ads_f10501_ntk_cs%253A%2522Water%2BResistant%2522,ads_f10501_ntk_cs%2
`53A%2522Lightweight%2522&beginIndex=0
`• The North Face jackets and vests: https://www.thenorthface.com/mens.html
`• Patagonia boots: https://www.patagonia.com/search/?q=boots&lang=en_US
`• Patagonia clothing: https://www.patagonia.com/shop/womens
`• Title Nine boots and footwear: https://www.titlenine.com/category/clothing-and-gear/womens-
`casual-shoes.do
`• Title Nine clothing: https://www.titlenine.com/category/clothing-and-gear.do
`
`
`
`Thus, based on the foregoing, the applicant and registrant’s marks are confusingly similar and their
`respective goods are related. Therefore, applicant’s request for reconsideration is denied for failing to
`provide any new or compelling evidence with regard to the outstanding likelihood of confusion issue
`and present any analysis or arguments that were persuasive.
`
`
`Accordingly, the following refusal made final in the Office action dated July 18, 2019 are maintained and
`continued:
`
`
`
`
`
`• Section 2(d) Refusal – Likelihood of Confusion
`
`See TMEP §§715.03(a)(ii)(B), 715.04(a).
`
`
`If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will be
`notified to resume the appeal. See TMEP §715.04(a).
`
`
`If applicant has not filed an appeal and time remains in the six-month response period, applicant has
`the remainder of that time to (1) file another request for reconsideration that complies with and/or
`overcomes any outstanding final requirement(s) and/or refusal(s), and/or (2) file a notice of appeal to
`the Board. TMEP §715.03(a)(ii)(B). Filing a request for reconsideration does not stay or extend the time
`for filing an appeal. 37 C.F.R. §2.63(b)(3); see TMEP §715.03(c).
`
`
`
`
`
`/Harini Ganesh/
`
`Harini Ganesh
`
`Trademark Examining Attorney
`
`Law Office 122
`
`

`

`571-272-5128
`571-272—5128
`
`harini.ganesh@uspto.gov
`harini.ganesh@uspto.gov
`
`
`
`
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`

`

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`THE EerRD
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`9 3
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`558
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`Inns
`Lung Slrme mm
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`Sweaters
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`5mm Slqsvs Tap,
`Tank Twas
`Dresseslfihn's
`Dressas
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`Skmts
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`ML Backsldg Emmms
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`L‘nuus
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`Base Layers & Unamwgar
`Owen-«ea.
`latkers 54 VESKS
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`Sacks
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`5mm By 0mm
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`718311 PM THE/NED
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`.‘-=A" - SPORTS ERAS
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`SALE
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`THE B-WORD
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`IPPIIIEl L GEM?
`mus
`Long steeve Tons
`Tunks
`
`Huudies & Swemshms
`5mm Slam/9 Tans
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`Dressesnsouns
`Tank Tops
`Dressr-‘s
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`ML Backside Eolmms
`Legglngsd‘hghcs
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`5mm:
`Ease LayErs & Underwear
`Duuvwear
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`Socks
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`SHOP PANTS
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