To:
`Subject:
`Sent:
`Sent As:
`
`DAVID GREENBAUM(david.greenbaum@rimonlaw.com)
`U.S. Trademark Application Serial No. 88052194 - NURSECON
`November 08, 2023 04:55:53 PM EST
`tmng.notices@uspto.gov
`
`Attachments
`
`screencapture-www-onlineabbreviations-com-abbreviation-169091-16931807838601
`screencapture-www-computerhope-com-jargon-c-consider-htm-16931812952211
`screencapture-nurseconatsea-com-16931823669081
`screencapture-emilms-fema-gov-is_0015b-groups-12-html-16994767565561
`screencapture-www-one-resource-com-the-five-essential-elements-of-event-planning-
`16994775586121
`screencapture-socio-events-blog-types-of-events-16994776551201
`screencapture-nurseconatsea-com-16994777474561
`screencapture-globalconference-ca-what-to-wear-to-a-nursing-conference-16994778773531
`screencapture-nurseconatsea-com-pages-participation-agreement-16994780286621
`screencapture-nurse-org-articles-nursecon-at-sea-giveaway-nurse-blake-16994781672421
`screencapture-www-selfregional-org-2023-03-self-regional-healthcare-sends-2-nurses-to-
`nursecon-at-sea-16994785962551
`screencapture-www-allacronyms-com-Con-Conference-16994787860711
`screencapture-www-computerhope-com-jargon-c-consider-htm-16994788402751
`screencapture-www-dragoncon-org-16994789307101
`screencapture-www-dollcondallas-com-16994789888731
`screencapture-nursecon-rezmagic-com-Booking-Reservation-Start-16994795798201
`screencapture-nursecon-freshdesk-com-support-solutions-folders-62000115369-page-2-
`16994797479411
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application Serial No.  88052194
`
`Mark:   NURSECON
`
`Correspondence Address:  
`DAVID GREENBAUM
`RIMON, P.C.
`423 WASHINGTON ST., SUITE 600
`SAN FRANCISCO CA 94111
`UNITED STATES
`
`Applicant:   NURSECON, LLC
`
`Reference/Docket No.  N/A
`
`Correspondence Email Address:   david.greenbaum@rimonlaw.com
`
`
`
`
`

`

`REQUEST FOR RECONSIDERATION AFTER FINAL ACTION DENIED
`
`
`
`Issue date:   November 8, 2023
`
`Applicant’s request for reconsideration is denied.   See 37 C.F.R. §2.63(b)(3).  The trademark
`examining attorney has carefully reviewed applicant’s request and determined the request did not: (1)
`raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling evidence
`with regard to the outstanding issue(s), or (4) present analysis and arguments that were persuasive or
`shed new light on the outstanding issue(s).  TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Accordingly, the following requirement(s) and/or refusal(s) made final in the Office action dated
`February 1, 2023, are maintained and continued: 
`
`
`•
`
`Merely Descriptive
`
`
`See TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Again here, registration is sought for the compound mark NURSECON in connection with the
`following services: arranging and conducting special events for social entertainment purposes. 
`Previously provided evidence, as well as the attached additional evidence establishes that applicant's
`applied-for mark is merely descriptive of these services because it immediately conveys information
`about the services, namely, that they are nurse conventions.  Applicant again asserts that the NURSE
`element is not descriptive claiming now that NURSE is not descriptive because of its multiple
`meanings.  However, this argument is not persuasive.
`
`Determining the descriptiveness of a mark is done in relation to an applicant’s goods and/or services,
`the context in which the mark is being used, and the possible significance the mark would have to the
`average purchaser because of the manner of its use or intended use.  See  In re The Chamber of
`Commerce of the U.S., 675 F.3d 1297, 1300, 102 USPQ2d 1217, 1219 (Fed. Cir. 2012) (citing  In re
`Bayer Aktiengesellschaft, 488 F.3d 960, 963-64, 82 USPQ2d 1828, 1831 (Fed. Cir. 2007)); TMEP
`§1209.01(b). Descriptiveness of a mark is not considered in the abstract.  In re Bayer Aktiengesellschaft,
`488 F.3d at 963-64, 82 USPQ2d at 1831.     “That a term may have other meanings in different contexts
`is not controlling.”  Robinson v. Hot Grabba Leaf, LLC, 2019 USPQ2d 149089, at *5 (TTAB 2019)
`(citing  In re Canine Caviar Pet Foods, Inc., 126 USPQ2d 1590, 1598 (TTAB 2018)); TMEP
`§1209.03(e). “It is well settled that so long as any one of the meanings of a term is descriptive, the term
`may be considered to be merely descriptive.”  In re Mueller Sports Med., Inc., 126 USPQ2d 1584, 1590
`(TTAB 2018) (quoting  In re Chopper Indus., 222 USPQ 258, 259 (TTAB 1984)).
`
`Here, the evidence establishes that in the context of applicant's special events services, the wording is
`descriptive as conveying conferences/conventions for nurses whether retired, practicing, students or
`family members attending with someone with nursing credentials.  As further shown in the evidence
`attached here, applicant's own advertising describes the services as having "over 3,000 nurses for The
`Ultimate Nursing Conference" and is touted as bringing together, nurses and nursing students.  Please
`see the attached evidence.  Furthermore, previously provided evidence describe attendees as nurses,
`nursing students, retired nurses and certified or licensed healthcare workers and their guests.  Please see
`Page 9, February 1, 2023, Final Office Action, PDF.  As such here, contrary to applicant's claim, the
`descriptive meaning is clear.
`
`

`

`
`It is further noted that considering the combined terms to assess the meaning of the mark does not
`improperly dissect applicant's applied-for mark.  As acknowledged by applicant, m arks comprising
`more than one element must be considered as a whole and should not be dissected. However, contrary
`to applicant's assertion, a trademark examining attorney may consider the significance of each element
`separately in the course of evaluating the mark as a whole.  See  DuoProSS Meditech Corp. v. Inviro
`Med. Devices, Ltd., 695 F.3d 1247, 1253, 103 USPQ2d 1753, 1756-57 (Fed. Cir. 2012) (reversing
`Board’s denial of cancellation for SNAP! with design for medical syringes as not merely descriptive
`when noting that the Board “to be sure, [could] ascertain the meaning and weight of each of the
`components that ma[de] up the mark”);  In re Hotels.com, L.P., 573 F.3d 1300, 1301, 1304, 1306, 91
`USPQ2d 1532, 1533, 1535, 1537 (Fed. Cir. 2009) (holding HOTELS.COM generic for information and
`reservation services featuring temporary lodging when noting that the Board did not commit error in
`considering “the word ‘hotels’ for genericness separate from the ‘.com’ suffix”).  
`
`
`Here, the significance of each element was properly considered separately in the course of evaluating
`the mark as a whole, as well as the significance of the resulting whole and both were sufficiently
`considered in determining that as combined here, NURSECON remains descriptive.  The plain
`meanings of NURSE and CON combine to provide descriptive meaning to applicant's services that
`when combined as presented in the applied-for NURSECON mark, immediately and directly tells
`consumers applicant's special events service involve conventions/conferences for nurses.   Again,
`applicant's applied-for mark is a compound term formed with the descriptive words NURSE, which
`describes the audience and consumer, and CON, which indicates the special event. Thus, the evidence
`establishes that as related to applicant's services, each term retains its descriptive meaning individually
`as well as combined.  
`
`Generally, where the individual components of a mark retain their descriptive meaning in relation to the
`goods and/or services, the combination results in a composite mark that is itself descriptive and not
`registrable.  In re Zuma Array Ltd., 2022 USPQ2d 736, at *7 (TTAB 2022); In re Fat Boys Water
`Sports LLC, 118 USPQ2d 1511, 1516 (TTAB 2016); TMEP §1209.03(d); see, e.g., DuoProSS
`Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1255, 103 USPQ2d 1753, 1758 (Fed. Cir.
`2012) (holding SNAP SIMPLY SAFER merely descriptive for various medical devices, such as
`hypodermic, aspiration, and injection needles and syringes); In re Fallon, 2020 USPQ2d 11249, at *12
`(TTAB 2020) (holding THERMAL MATRIX merely descriptive of a heat-responsive, malleable liner
`that is an integral component of an oral dental appliance).  Only where the combination of descriptive
`terms creates a unitary mark with a unique, incongruous, or otherwise nondescriptive meaning in
`relation to the goods and/or services is the combined mark registrable.  See In re Omniome, Inc., 2020
`USPQ2d 3222, at *4 (TTAB 2019) (citing In re Colonial Stores, Inc., 394 F.2d 549, 551, 157 USPQ
`382, 384 (C.C.P.A. 1968); In re Shutts, 217 USPQ 363, 364-65 (TTAB 1983)); In re Positec Grp. Ltd.,
`108 USPQ2d 1161, 1162-63 (TTAB 2013).
`
`In this case, both the individual components and the composite result are descriptive of applicant’s
`services and do not create a unique, incongruous, or nondescriptive meaning in relation to the goods
`and/or services.  
`
`Finally, with respect to the third-party registrations applicant now submits to support registration, these
`registrations do not support registration here. Specifically, applicant's request includes a chart of 5
`registrations along with copies of the registrations.  However, the relied upon registrations do not
`support applicant's assertions.  Of the 5 registrations, 4 registrations combine the descriptive term CON
`with other suggestive matter with applicant having to provide an explanation to link the term
`
`

`

`descriptively.  However, applicant provides no evidence establishing that the additional mark element
`is descriptive in the context of the provided goods and/or services.  Unlike the relied upon registrations,
`in this case, there is evidence showing that CON is not combined with suggestive matter but instead,
`has been combined with a term that is also descriptive and immediately and directly conveys
`information about the services, namely, the user and target consumer.  Moreover, other previously
`provided third-party registrations clearly establish that when a descriptive term is combined with the
`descriptive term CON as here, the resulting mark is treated similarly descriptive.  Specifically, the
`record includes multiple third-party registrations on the Supplemental Register and/or with the
`descriptive terms disclaimed.  Theses previously provided t hird-party registrations are probative
`evidence on the issue of descriptiveness as the relevant wording or term is disclaimed, registered under
`Trademark Act Section 2(f) based on acquired distinctiveness, or registered on the Supplemental
`Register.  E.g., In re Morinaga Nyugyo Kabushiki Kaisha, 120 USPQ2d 1738, 1745 (TTAB 2016)
`(quoting  Inst. Nat’l des Appellations D’Origine v. Vintners Int’l Co., 958 F.2d 1574, 1581-82, 22
`USPQ2d 1190, 1196 (Fed. Cir. 1992));  In re Box Solutions Corp., 79 USPQ2d 1953, 1955 (TTAB
`2006).     In addition, also included in the record is applicant's own prior registration on the
`Supplemental Register, establishing prior descriptive treatment.  Please see the June 22, 2022, Office
`Action and the February 1, 2023, Final Office Action.
`
`Finally, in terms of applicant's challenge that this prosecution is improperly maintained, the examining
`attorney points applicant to the May 10, 2022, correspondence advising applicant that due to a
`processing error, the inadvertently issued registration was cancelled.  Applicant was previously advised
`that prior to the issuance of the registration, it had been determined that refusal was required but due to
`processing limitations, the case could not be timely withdrawn and the resulting registration was issued
`in error.
`
`Accordingly, the refusal under  Trademark Act Section 2(e)(1) is  maintained.
`
`If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will
`be notified to resume the appeal.   See TMEP §715.04(a).  
`
`If applicant has not filed an appeal and time remains in the response period for the final Office
`action, applicant has the remainder of that time to (1) file another request for reconsideration that
`complies with and/or overcomes any outstanding final requirement(s) and/or refusal(s), and/or (2) file a
`notice of appeal to the Board.  TMEP §715.03(a)(ii)(B).
`
`
`/Ingrid Eulin/
`Ingrid Eulin
`Examining Attorney
`LO105--LAW OFFICE 105
`(571) 272-9380
`Ingrid.Eulin@USPTO.GOV
`
`
`
`

`

`ABCDEFGHIVKLMNOPQRSTUVWXY Z#
`standsfor Convention
`Gabiro Schoo! OfInfantry a) eseM
`
`Convention standsfor the abbreviation CON. Usually used to describe an
`agreement, meeting or event where people come together. Conventionsare often
`a great way to network, learn more about topicsof interest, or simply have fun with
`like minded people.In this article we will discuss conventions in more detail and
`answer some of the most commonly asked questions surrounding them.
`
`Search for an abbreviation or acronym..
`
`ES
`
`What does CON mean in
`
`GENERAL
`
`
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`
`Bp
`beetide
`
`The Largest Web Resource for
`Acronyms Es Abbreviations
`ONLINE ABBREVIATIONS COM
`
`‘@
`
`Get 25%off your
`ee meee
`AcrobatPro.
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`>
`fase
`
`GSOl
`
`FUBR
`Freight Unit Building Rule
`
`DIBER Re A. DAL
`
`x
`
`

`

`DefenceInstitute of Bio Energy Research
`PAPMS
`Physical Activity Participation Motivation
`Scale
`
`EWU
`Explore With Us
`
`
`
`WIGHT DOLIEIM' 1
`You're So
`in’
`Vain
`Carly SimonFinally
`Spills The Real
`Inspiration Behind Her
`
`Open >
`
`Most Famous Song
`Shop Now Full Form: Convention
`TTTem ere|
`
`vette dare
`starts protecting
`.
`Leer
`installs 21x faster thar a CON meaning in General in Business
`the
`competition*
`CON mostly used in an acronym Generalin Category Business that means Convention
`
`Historical Genius
`
`Shorthand: CON,
`
`Essential Questions And Answers On Convention In "BUSINESS»GENERALBUS"
`
`WhatIs A Convention?
`Aconvention Is an eventthat attracts many people who share a commoninterest and
`provides opportunities to learn, network and exchange ideas among those attending the
`event. Conventions may range from large national events to small local gatherings of
`enthusiasts.
`
`How GanAttending A Convention Be Beneficial?
`Attending a convention can provide numerous benefits such as networking opportunities
`with others in yourfield, learning more abouta topic from experts in attendance, access to
`vendors whospecialize in products related to your industry, and even fun activities related to
`the focus of your convention.
`
`What KindOf Activities Can | Expect At A Convention?
`Depending onthe focusof the particular convention you attend, activities may include panel
`discussionsfeaturing experts on varioustopics related to the convention's theme;lectures
`fram AURArA. UIADLAhARA slasinnad ta hala atbansaas Aan Anaaifia abilla ralatad ta thalr aran
`
`

`

`HUI SAPEHS, WUIRSHUpS UBSIY SU WW SIP GUGHUGES Yam SYEUTIL SNS IGIAaLcU WW WISH aca
`of interest; vendor booths selling items related to the convention's theme; and even fun
`activities such as gaming tournaments or cosplay competitions!
`
`Can | Take Classes At Conventions?
`Many conventionsoffer classes that provide an Introduction orfurther information on topics
`related to the main themeof the convention. Classes often require preregistration and may
`vary greatly depending on whattype of conventionitis.
`
`Is There An Age Limit For Attending Conventions?
`Generally, ages 18 years and older are required for individuals wishing to attend certain
`conventions due safety reasons and/or regulations Imposed by local law enforcement
`authorities.
`
`Final Words:
`Conventions are a great way for individuals with similar interests come together for networking,
`education and entertainment purposes. By being aware whatkindsof activities you may
`encounter at these events you can make sure you have plenty fun whenattending onel,
`
`CON also stands for:
`Contingency in category GOVERNMENTAL
`CONtactin category GOVERNMENTAL
`Convictin category GOVERNMENTAL
`+ Command On Note in category MISCELLANEOUS
`Conflict in category MISCELLANEOUS.
`Convictin category GOVERNMENTAL
`Simdir Configurationfile in category COMPUTING
`Confidence trick; deception in category GOVERNMENTAL
`Connectorin category MEDICAL
`Certificate Of Need in category GOVERNMENTAL
`Construction in category SCIENCE
`Accept CONsole (keyboard) output in category COMPUTING
`Call Operator Now in category COMPUTING
`of the North in category MISCELLANEOUS
`Container in category MEDICAL
`Controls Of Navigation in category GOVERNMENTAL
`« Connemarain category BUSINESS
`All stands for CON
`
`Citation
`
`

`

`Usethe citation below to add this abbreviation to your bibliography:
`
`Style:
`
`CHICAGO)
`
`APA
`
`BR
`
`"CON" www.onlineabbreviations.com. 27 Aug, 2023.
`<https://www.onlineabbreviations.com/abbreviation/169091>.
`
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`You are here: Home > Dictionary > C - Definitions
`
`Con
`
`Updated: 01/18/2023 by Computer Hope
`
`Peeks eet eee a ee ee ee Beets
`
`

`

`GOM ITidy FEler LO any OF LIE IONOWINY.
`
`aa
`
`iD
`
`Con is an MS-DOS and Microsoft Windows reserved word, It's an
`
`abbreviation of the word console.
`
`Con is also an abbreviation for confidence, in reference to a malicious
`
`manipulation of a person's trust. It may be used as a verb, as in "He
`conned me out of $20." It may also be used as an adjective, as In "He is
`a con man." As a noun, it refers to a "confidence scheme," as in, "We
`
`thought he would deliver on his promises, but the whole thing was a
`con,"
`
`In computing, an example of a con is phishing, where a user trusts (places
`
`confidence in) a malicious e-mail.
`
`Related information
`
`¢ Computer security help and support.
`
`e How to protect yourself while on the Internet.
`
`3.
`
`A con Is any negative feedback or lack of features of a product. For example,
`
`the pros and cons of Linux vs. Windows,
`
`

`

`Related information
`
`e Linux vs. Windows.
`
`¢ Computer-related comparisons.
`
`
`
`4. Short for conference, con |s used as an abbreviation when describing a
`conference or another get together. For example, DEF CON is an example of
`wherethis term is used.
`
`5,
`
`In the MMORPG EverQuest, con is an abbreviation for "consider." The
`command /con may consider (evaluate the properties of) an object or NPC.
`
`Also see: Computer abbreviations, Computer crime, Game terms, Phishing, Security terms
`
`Practice French
`
`Practice German
`
`Practice Italian
`
`+Babbel
`
`Practice Spanish
`
`Practice Portuguese
`
`

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`Education
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`2023 Recap
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`Merch
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`4
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`|
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`i
`WE’RiWi.aoe
`ionCae
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`yfrom|er
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`

`

`Kegistration opens yune 0 at NOONE!
`
`WE HAVE THE WHOLE SHIP!
`
`Get onboard & join thousands of nurses for The Ultimate Nursing Conference!
`
`~ aL
`le
`
`

`

`
`
`THE ULTIMATE EXPERIENCE
`
`EARN CNEs AT SEA!
`
`WHAT'S INCLUDED?
`
`Building the Ultimate Nursing Conference begins with an
`epic venue, Whatbetter place to bring nurses and nursing
`students together to learn, share, interact andparty with
`eachother than an amazing Norwegiancruise ship?
`
`Tired of boring CNE courses? ME TOO! That's why we're
`building customized & tailored courses that are fun,
`interactive, & engaging. You can attend as many(oras few)
`CNE coursesas you'dlike...
`this is your adventure!
`
`Unlike most conferences, NurseConat Seaincludes the
`conference events & activities, parties, and continuing
`education,plus all the standardfood, entertainment, and
`lodging onthe ship, for one low price
`
`
`
`5 FPIC NIGHTSI
`
`

`

`aww haeinktn we
`
`All aboard the incredible Norwegian Breakaway
`
`
`
`
`
`
`
`NORWEGIAN BREAKAWAY
`
`DEPARTING FROM MIAMI
`
`COZUMEL, MEXICO
`
`GREAT STIRRUP CAY, BAHAMAS
`
`Norwegian Breakawayis ready to whisk you
`awayto your best vacation yet! The
`Breakawayfeatures multiple venues,
`restaurants, and a quarter-mile oceanfront
`promenadelined with tons of entertainment
`and spectacular views.
`
`Your adventure beginsin the vibrant city of
`Miami. Soak up the sights and sounds of
`South Florida before setting sail with
`thousands of nurses on the recently
`renovated Norwegian Breakaway.
`
`Ourfirst stop is at the island of Cozumel off
`the tip of the Yucatan Peninsula and
`continues to be known forits fantastic
`fishing, snorkeling and diving opportunities.
`This fantastic destination features one of
`the seven wonders ofthe world: Chichén
`Itza
`
`Our secondstop is at Great Stirrup Cay,
`Norwegian'sidyllic private island paradise.
`Unwind on white-sand beaches and enjoy
`the many waysto explore paradise. Snorkel
`with sea turtles and colorful fish in warm
`turquoise waters
`
`DAY 5| SAT, APRIL 13, 2024|FUN-FILLED DAY AT SEA
`
`DYNMaeeelsee ate YELA
`DAY 2| WED, APRIL 10, 2024 | INCREDIBLE DAY AT SEA
`DAY 3| THUR, APRIL 11, 2024 | COZUMEL, MEXICO
`DAY 4| FRI, APRIL 12, 2024 | GREAT STIRRUP CAY, BAHAMAS
`
`COZUMEL
`
`su
`BU»
`
`

`

`DAY 6 | SUN, APRIL 14, 2024 | MIAMI, FL
`
`AN INCREDIBLE EXPERIENCE
`
`NurseCon at Sea features original programming designed to bring nurses together
`
`TT
`
`Nurse Blake Live!
`Hang out with Nurse Blake in the main
`
`theater for his show
`that has sold out
`
`venues across the country!
`
`Ultimate Skills Check-Off
`Compete in teams with other nurses for
`minute-to-win-it style games. Will you
`pass
`the Ultimate Skills Check-Off?!
`
`Nurses Got Talent
`Are you ready to see how talented your
`fellow nurses
`are? Get ready to
`see
`some
`stuff!
`
`Campfire
`Join us around the campfire for an
`intimate discussion about the realities o
`nursing
`
`
`
`

`

`EPIC Parties
`NurseCon isn't over until it’s all left on the
`dance floor! We're here to celebrate!
`
`Drag Shows
`Did you say Drag Shows!? We sure did!
`Watch our queens lip-sync for the crown
`
`ThemeNights
`Theme nights are the best! We'll have4of
`them on the ship.
`
`
`
`Silent Disco
`Lose your mind on the dance floor as you
`dance to music on your headphones from
`our dueling DJs.
`
`
`
`Sail AwayParty
`The epic Sail Away Party takes over the
`entire ship with a countdown, DJs and
`dance floors
`
`Sport Competitions
`Compete for top nurse in basketball,
`dodgeball, or rock climbing
`
`Meet Ups
`Meet othernurses in your specialty
`throughout the voyage.
`
`Pool Parties
`Join the NurseCon DJs for music and
`dancing on the poo! deck.
`
`
`
`

`

`Group Photo
`If you didn’tDOCUMENT it, it didn’t
`happen! So let's take agiant selfie
`together
`
`Casino Night
`
`The casino gets pop’n late at night on
`NurseCon at Sea!
`
`Fun & Games
`Ouractivities team is constantly doing
`pop-up games and contests around the
`ship
`
`Engaging CNE Courses
`Our engaging CNE courses are ANCC
`accredited anddelivered in beautiful
`venues around the ship.
`
`
`
`Poolside Games
`
`Belly Flop, Hungry Hippos, and other
`classics with a NurseCon twist!
`
`Production Shows
`
`Our Broadway
`style production shows
`
`will leave you wanting more!
`
`Nurse Feud
`
`1 fun spin on the
`Nurse Feud ta
`
`traditional game show Family Feud.
`
`Nurse Blake Meet and Greet
`
`Hang out exclusively with Nurse Blake
`and take a selfie!
`
`
`
`
`
`Drag Bingo
`This is not your average Bingo folks! Join
`us for a fabulous night of bingo hosted by
`our glamorous Drag Queens!
`
`Tik Tok DanceClinic
`
`Nurse Trivia
`
`Join our NurseCon dancers as you learn
`a routine with them!
`
`Test your nursing knowledge at one of
`our nurse trivia nights!
`
`Nurse Blake Book Signing
`Get your copy of Nurse Blake's book
`signed!
`
`

`

`The ship, venues,activities, restaurants/bars, and programming are subject to change based on availability and restrictions.
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`Participation Agreement
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`aHs4 Copyright 2023 NurseCon LLC.All rights reserved. NurseConat Seais a registered trademark of NurseCon LLC.
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`

`Other Examples of Special Events
`:
`-
`Other examplesof special eventsinclude:
`
`Click this link to access all information
`presented.
`
`« Air events.
`
`¢ Aquatic events.
`¢ Concerts.
`
`* Conventions.
`
`Festivals.
`
`Motorized events.
`
`Politicalrallies.
`
`« Special sporting events.
`
`¢ Spontaneous events.
`
`> Click this link to access all information presented.
`
`

`

`t,0800 994 9016
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`‘@ AboutUs >» WhyUs~_Blog> resou rce Services » HowlItWorks +» Contact ©
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`
`The five essential elements of event planning
`by Oneresource | Dec 25, 2022 | Event Planning & Management | 0 comments
`
`Searons
`
`Search
`
`THE FIVE ESSENTIAL
`Elements rey
`
`Events can be a great marketing channel for your business - as long as you plan and measure them properly. Raising your
`profile and helping you to reach new customers, a good event is useful, memorable and helps you and your customers to get
`results
`
`assistant Tasks that your ecommerce
`
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`Recent Posts
`Master Delegation: Top Ways to
`Find a Virtual Assistant
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`

`So here’s our checklist for event planning and organisation:
`
`1. Know what you wantto achieve
`It's important that you know exactly what outcomes you want from your event, Whether you're planning a small exclusive
`dinneror a large
`, You need to set out your goals clearly from the beginning. Ten new enquiries, for example, or a
`meeting with your most important prospect, or a target percentage take-up of the offer you have on the day. By setting goals,
`you can measure the success of your event.
`
`2. Make an event plan
`The best events are organised to the lastlittle detail, so it's worth putting together an event plan. This should have a checklist
`of all the things that need to be done, including room hire, food organisation, name badges,sales literature, speakers and
`presentations and a running order and timings for the event. You might even need to use a virtual event planning research and
`managementassistant to help you with phonecalls, event bookings and event marketing, to make sure that everything is
`covered,
`
`3. Look for funding or sponsorship
`You might be covering a specific area in your event, in which case it’s worth seeing if you can partner with another business or
`a sponsor to help you keep costs down. If you're planning an awards style event, you might want to look for sponsors for each
`award, which is commonly done. This way, you keep your own costs down whilst giving additional caché to your event, With or
`without funding, set a budget for your event that’s linked to your goals, so that you can measure your return on investment.
`
`4. Advertise and communicate
`
`For events where you need to get a good audience, you'll need to advertise both to existing and prospective customers,
`suppliers and contacts, Make sure you have your plans in place before you do this - even for a free event, people want to see
`whatthey’re getting, because events take time out of the working day. You could advertise your eventvia direct mail, email
`campaign, social media or by phone, and this Is an area whereit really helps to have a virtual assistant on board.
`Make the booking process as easy as possible - most people expect to be able to book online and pay using credit cards or
`PayPal. And once booked, make sure you communicate well, sending personalised emails that thank them for booking, give
`them timings, directions and any other information they might need, Including finding out about food requirements, Keep
`communicating up to the event, to show attendees they are valued, and to piquetheir interest.
`
`wise - tips to make you stand out
`online
`Eliminate time wasters and watch
`your small business grow
`
`Categories
`Bookkeeping
`Call Handling
`Credit Control
`CRM
`Data Entry
`Email Management
`Email Marketing
`Entrepreneur & Small Business
`Event Planning & Management
`Expense Management
`Market Research
`Marketing
`Product Sourcing
`Sales
`Secretarial
`Social Media
`Time Management
`Travel Planning
`Virtual Assistant Support
`
`5. Manageandfollow up
`Never assume that the work Is done when the eventstarts, Attendees need to feel that they have received great value, useful
`information and come away with something worthwhile, That means handing out alde-memolres that they can take back to the
`office with them, or giving them an unbeatableoffer that’s only available on the day, Or perhapsalink to a dedicated web
`page that only attendees can access which gives them more information. Managing your event and the expectations that go
`
`

`

`with It help to ensure success.
`Andfinally, you must follow up once your event is over. You will already have the details of everyone that's booked, so use that
`information to make personalcalls in the day or two after the event. You don’t need to actively sell, but a general chat will find
`out what they enjoyed most, what they learned, and where you might be able to help them. Then put a meeting in the diary to
`take the process to the next stage. Finding a virtual assistant who can help withthis stage Is really useful - they can make the
`follow up calls and diary appointments for you, helping to make the events process smooth from start to finish.
`To find out how virtua/ assistant event planners can help you with essential elements, like running and following up events, or
`if you would like to know more about our other virtual pa services feel free to call us on O800 994 9016 or use our contact
`form in the menu above.
`
`Related articles:
`© whatto consider in your event management checklist
`© Essentials of event planning - howavirtual assistant can help
`© Whatto include in your businesstravel checklist
`
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`EVENT MANAGEMENT
`
`8 types of events
`and how to
`choosetheright
`one for your
`
`LL a= FE oe Foe a
`
`
`
`
`
`
`
`COUOFDSak4
`
`

`

`wWE EZ WJZ GE EG FF ww" 1G
`
`one for your
`business
`
`Can’t decide on your next event? Here are eight types of
`events you can choose and how to know which is best for
`your business.
`
`
`
`About the author
`
`A
`
`Caitlin Barrett
`
`Caitlin is a Content Marketing Manager
`at Webex Events (formerly Socio). As a
`copywriter turned graphic designer
`turned content marketer, she loves
`combining engaging content and good
`
`Aboutthe author
`
`A
`
`The prospectof planning a business event can trigger a lot of anxiety in
`an eventplanner. Afterall, it's easy to get overwhelmed by the many
`different types of events you can choose from. And yet, each event type
`plays an important role in a company’s event marketing strategy.
`
`Fortunately, you don’t have to make that choice alone. We've compiled a
`list of eight types of events to make sure you Start off in the right
`direction. No matter your business goals, there’s a strong probability that
`one of these choiceswill send you, your sponsors, and your attendees
`home happy.
`
`8 types of events to get you started
`Generally speaking, a business event can beeither internal or external.
`Each category functions a bit differently, which is whyit’s important to
`nawthair dictinetiane
`
`

`

`Caitlin Barrett
`
`Caitlin is a Content Marketing
`Managerat Webex Events (formerly
`Socio). As a copywriter turned
`graphic designer turned content
`marketer, she loves combining
`engaging content and good design to
`create best-in-class experiences for
`
`About the author