Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 09/20/2020)
`
`Request for Reconsideration after Final Action
`
`Input Field
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`SERIAL NUMBER
`
`LAW OFFICE ASSIGNED
`
`MARK SECTION
`
`MARK
`
`LITERAL ELEMENT
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`MARK STATEMENT
`
`ARGUMENT(S)
`
`The table below presents the data as entered.
`
`Entered
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`87588623
`
`LAW OFFICE 116
`
`https://tmng-al.uspto.gov/resting2/api/img/87588623/large
`
`THE MASQUERADE BY JUVIA'S
`
`YES
`
`YES
`
`The mark consists of standard characters, without claim to any particular font style,
`size or color.
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE SECTION
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`        EVIDENCE FILE NAME(S)
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`       ORIGINAL PDF FILE
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`       CONVERTED PDF FILE(S)
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`       CONVERTED PDF FILE(S)
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`evi_728124537-20181018145402341299_._27537-2018-10-18-Arguments.pdf
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`\\TICRS\EXPORT17\IMAGEOUT17\875\886\87588623\xml12\RFR0002.JPG
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`evi_728124537-20181018145402341299_._27537-Cosmetic___Britannica.com.pdf
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`\\TICRS\EXPORT17\IMAGEOUT17\875\886\87588623\xml12\RFR0010.JPG
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`       ORIGINAL PDF FILE
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`       (17 pages)
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`       ORIGINAL PDF FILE
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`       CONVERTED PDF FILE(S)
`       (6 pages)
`
`evi_728124537-20181018145402341299_._27537-Cosmetics_-_Wikipedia.pdf
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`\\TICRS\EXPORT17\IMAGEOUT17\875\886\87588623\xml12\RFR0017.JPG
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`evi_728124537-20181018145402341299_._27537-Skin_care_-_Wikipedia.pdf
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`\\TICRS\EXPORT17\IMAGEOUT17\875\886\87588623\xml12\RFR0039.JPG
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`SIGNATURE SECTION
`
`RESPONSE SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`DATE SIGNED
`
`AUTHORIZED SIGNATORY
`
`CONCURRENT APPEAL NOTICE FILED
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`TEAS STAMP
`
`/MKF/
`
`Michael K. Fretwell
`
`Attorney of record, Maryland bar
`
`10/18/2018
`
`YES
`
`NO
`
`Thu Oct 18 15:33:43 EDT 2018
`
`USPTO/RFR-XX.XX.XXX.XX-20
`181018153343864211-875886
`23-6102fc2d8a31edf97116a8
`
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`8b6fb7624522452dd463ea645
`7c291b89169618a53-N/A-N/A
`-20181018145402341299
`
`Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 09/20/2020)
`
`Request for Reconsideration after Final Action
`To the Commissioner for Trademarks:
`
`Application serial no. 87588623 THE MASQUERADE BY JUVIA'S(Standard Characters, see https://tmng-
`al.uspto.gov/resting2/api/img/87588623/large) has been amended as follows:
`
`ARGUMENT(S)
`In response to the substantive refusal(s), please note the following:
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE
`
`Original PDF file:
`evi_728124537-20181018145402341299_._27537-2018-10-18-Arguments.pdf
`Converted PDF file(s) ( 8 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Original PDF file:
`evi_728124537-20181018145402341299_._27537-Cosmetic___Britannica.com.pdf
`Converted PDF file(s) ( 7 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Original PDF file:
`evi_728124537-20181018145402341299_._27537-Cosmetics_-_Wikipedia.pdf
`Converted PDF file(s) ( 17 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`
`

`

`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Original PDF file:
`evi_728124537-20181018145402341299_._27537-Skin_care_-_Wikipedia.pdf
`Converted PDF file(s) ( 6 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`
`SIGNATURE(S)
`Request for Reconsideration Signature
`Signature: /MKF/     Date: 10/18/2018
`Signatory's Name: Michael K. Fretwell
`Signatory's Position: Attorney of record, Maryland bar
`
`The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which
`includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney
`or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent
`not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is
`concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior
`representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's
`appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.
`
`The applicant is not filing a Notice of Appeal in conjunction with this Request for Reconsideration.
`
`Serial Number: 87588623
`Internet Transmission Date: Thu Oct 18 15:33:43 EDT 2018
`TEAS Stamp: USPTO/RFR-XX.XX.XXX.XX-20181018153343864
`211-87588623-6102fc2d8a31edf97116a88b6fb
`7624522452dd463ea6457c291b89169618a53-N/
`A-N/A-20181018145402341299
`
`        
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`Mark: THE MASQUERADE BY JUVIA’S
`
`Serial Number: 87/588,023
`
`Applicant: Juvia’s Holdings, LLC
`
`Examining Attorney: Susan K. Lawrence
`
`ARGUMENTS
`
`Applicant respectfully requests reconsideration of the refusal to register
`
`THE MASQUERADE BY JUVIA’S for the reason that it is likely to cause
`
`confusion with the MASKERAIDE mark of registration No. 4,349,907. Applicant
`
`contends that mark is not similar enough to the applied-for mark to cause a
`
`likelihood of confusion. The differences in the goods, as amended, and the
`
`differences in MASKERAIDE and MASQUERADE combined with the additions
`
`of THE and BY JUVIA’S renders the applied-for mark distinctive from the mark
`
`of the cited registration. Although, in the applicant’s opinion, the marks
`
`themselves are dissimilar enough as to prevent a likelihood of confusion,
`
`Applicant has amended the goods identified in its application to further distance
`
`its mark from that of the cited registration.
`
`A. There are enough differences between MASKERAIDE and THE
`MASQUERADE BY JUVIA’S that the appearance, sound,
`connotation and commercial impression of the marks are not
`similar enough to lead to a likelihood of confusion.
`
`The examining attorney contends that the applied-for mark and the mark
`
`of the cited registration are similar enough to weigh in favor of a likelihood of
`
`confusion because of the uses of MASKERAIDE and MASQUERADE in the two
`
`

`

`marks. Those similarities, alone, are not enough for this factor to weigh in favor
`
`of finding a likelihood of confusion.
`
`The mark MASKERAIDE when used with its identified goods is not a
`
`strong indicator of source and creates a commercial impression separate from
`
`“masquerade” as spelled correctly. The use of MASK and AID (or even AIDE)
`
`within the term would lead consumers to believe that the mark nearly describes
`
`something about the product. It is a mask that aids skin care. To be sure, the term
`
`is MASKERAIDE and thus would likely not be deemed descriptive. However,
`
`because consumers typically retain a general memory of a mark, and not all the
`
`particulars of it, it is likely that they would retain MASK and AID in their
`
`memory, considering that those terms identify features of the goods. Though the
`
`mark is suggestive on the continuum of trademark distinctiveness, it likely leans
`
`toward being descriptive because of its specific spelling. This reduces its
`
`prominence and its ability to distinctively identify the masks of the mark.
`
`As to the applied-for mark, THE MASQUERADE BY JUVIA’S, includes the
`
`proper spelling of “masquerade”, providing some differences between the mark of
`
`the cited registration, but also includes an additional 3 words, which when used
`
`together creates enough separation to render any confusion unlikely.
`
`As noted above, MASQUERADE is likely suggestive when used in
`
`association with cosmetics and cosmetic related items (and even less so when
`
`used as with MASKERAIDE). It refers to a party at which a person wears a mask
`
`or make-up. Thus, on the trademark continuum, since the mark does not
`
`describe the cosmetics, MASQUERADE would likely be distinctive for cosmetics,
`
`However, being suggestive, it would fall at the weaker end of the distinctiveness
`
`

`

`portion of the continuum. As the examining attorney notes, THE is not typically
`
`distinctive and thus adds little to the mark—though it must be noted, as
`
`explained below, that does not mean it is altogether removed from the mark, and
`
`still adds something.
`
`Most important, is the use of BY JUVIA’S. That portion of the mark has no
`
`relevance whatsoever to cosmetics other than as an identifier for the applicant,
`
`and would stand out to consumers as identifying the applicant as the source of
`
`goods. It is extremely significant to the mark, and, considering the suggestiveness
`
`provided by MASQUERADE, which conjures up a mask and makeup for a party,
`
`would be remembered as the prominent feature of the mark.
`
`Truly, the only similarity between MASKERAIDE and THE
`
`MASQUERADE BY JUVIA’S is in the pronunciation of “masquerade.” And while
`
`that should be considered, the differences between the appearance, and the
`
`reduced distinctiveness of MASKERAIDE, when considering the differences in
`
`the goods as amended, overcomes any potential likelihood of confusion.
`
`Beyond the similarities in the marks themselves, the examining attorney
`
`avers that there is no difference in commercial impression between
`
`MASKERAIDE and THE MASQUERADE BY JUVIA’S. This, however, cannot be
`
`true. Surely, the use of MASK instead of “masq” and AIDE instead of “ade”
`
`creates some difference in commercial impression from simply using
`
`MASQUERADE. The former is a purposefully different spelling to force MASK
`
`and AID to stand out, while the latter would only call to mind a party at which
`
`one wears a mask. Thus, MASKERAIDE has a different commercial impression
`
`from the lone term MASQUERADE. Likely, when a consumer reads
`
`

`

`MASKERAIDE they would think of a “masquerade,” but still MASK and AID are
`
`present and would cause consumers to have some additional thought as to what
`
`the mark means. Then, considering the goods, they would understand that it
`
`nearly describes what is being sold: a mask that aids skin care.
`
`If applicant’s mark were simply MASQUERADE, then the differences
`
`between it and MASKERAIDE would likely not be enough. That is not the case,
`
`though. Applicant’s mark includes THE and BY JUVIA’S, specifically stating the
`
`source of the goods. This most certainly creates a different commercial
`
`impression. Not only is there no “aiding” with a “mask”, but the BY JUVIA’S
`
`portion almost entirely alters the overall impression received by a consumer.
`
`The examining attorney, however, argues that BY JUVIA’S is insufficient
`
`to differentiate one mark from another, and first relies on the position of
`
`MASQUERADE in the mark—leading the BY JUVIA’S portion, and nearly being
`
`the leading term, considering only THE comes before it—to determine that it
`
`would be the term most remembered by consumers. While position of a term can
`
`matter, it is not determinative. And, here, the most distinctive portion is BY
`
`JUVIA’S.
`
`The examining attorney relies on the often cited Palm Bayl, which tends to
`
`stand for the proposition that the leading term in a mark is the dominant term,
`
`and the term that will likely be remembered by customers. The facts of that case,
`
`however, don’t quite match up with the facts here, and thus the proposition
`
`
`
`1 Palm Bay [1171001191, Inc. V. Venve ("licqnor Ponsm'dm liaison Fondee en 1772. 396 F.3d 1369. 1372 (Fed.
`Cir. 2005).
`
`

`

`doesn’t hold. In Palm Bay, the court found that the leading term in VEUVE
`
`ROYALE, was the dominant portion of the mark partly because it was the leading
`
`term, but mostly because, as the court determined, VEUVE was arbitrary and
`
`thus a strong identifier, and ROYALE was less dominant. The court found that,
`
`the “arbitrary term VEUVE contributes more to [the] commercial impression of
`
`[the] product than ROYALE,” and since the registered mark also lead with the
`
`distinctive VEUVE, the two marks were too similar and likely to cause confusion.2
`
`More on point for the marks here, is the Federal Circuit’s holding in
`
`Kcebler3. There, the court found the two marks, PECAN SAN DIES and PECAN
`
`SH ORTEES, were not likely to cause confusion, even though they shared the
`
`same leading term, because the leading term was not distinctive.4 That is the
`
`case here. The use of MASKERAIDE in the cited registration is not highly
`
`distinctive—it is suggestive and potentially descriptive—and the use of BY
`
`JUVIA’S is highly distinctive, sufficiently removing any potential confusion that
`
`might possibly be caused by MASKERAIDE and MASQUERADE if compared on
`
`their own.
`
`Beyond the position of MASQUERADE within the mark, the examining
`
`attorney, however, believes that BY JUVIA’S is not sufficient enough to overcome
`
`a likelihood of confusion, and in supporting that insufficiency, cites a number of
`
`cases5 that essentially hold that additional terms, added to a distinctive term, are
`
`
`
`2 Palm Bay at 1372.
`3 chbler Co. v.1Mu1'r'ay Bakery Prod., 866 F.2d 1386 (Fed. Cir. 1989).
`4 Id.
`
`5 CrockcrNat’l Bank, 228 U.S.P.Q. (BNA) ii 689 (T.T.A.B. Jan. 23, 1980); In Re Corning Glass
`Works, 229 U.S.P.Q. (BNA) 1i ()5 (T.T.A.B. Nov. 29, 1985); In Re Pellerin Milnor Corp, 221
`U.S.P.Q. (BNA) 11 558 (T.T.A.B. Dec. 30, 1983)
`
`

`

`not enough to overcome a likelihood of confusion between marks. As with Palm
`
`Bay, though, the facts here are different than the facts in those cases. In Cracker,
`
`the Board found that the difference between two marks, COMMCASH and
`
`COMMUNICASH, was not enough to overcome a likelihood of confusion because
`
`the use of COMM and COMMUNI was too similar. However, there are two
`
`important points to note. First, the only difference between the marks was the
`
`use of UNI added to the middle of one term—both marks included a single term
`
`and included COMM and CASH. Second, the Board noted that the identified
`
`services of the applied-for mark covered the services of the registered mark, and
`
`that the applicant was trying to restrict its services in its arguments rather than
`
`restricting them in the identification, where it matters. Similar analyses were
`
`applied to the other two cited cases, where the differences in the applied—for mark
`
`was either descriptive or added so little as to not be meaningful.
`
`Here, Applicant has restricted its goods, which causes them to directly be
`
`different than the goods of the registered mark. Also, the additions to the mark
`
`for the present application, namely, BY JUVIA’S, adds a great deal to the overall
`
`mark. As noted above, BY JUVIA’S is the most distinctive and prominent portion
`
`of the applicant’s mark. That combined with the differences between
`
`MASKERAIDE and MASQUERADE amounts to significant differences in the
`
`appearance, sound and commercial impression. The fact that MASQUERADE is
`
`almost the leading term is not enough to create confusion, and does not lead to
`
`the legal standards noted above.
`
`

`

`B. Applicant has amended its goods to limit them to “make-up for
`beautification,” which removes any crossover with the
`identification of the ‘967 registration.
`
`Applicant has amended its identification of goods from “Cosmetics” to
`
`“Cosmetics, namely, make-up for beautification.” The identified goods of the
`
`cited registration are, “Cosmetic preparations for skin care; Facial beauty masks;
`
`Facial masks.” Though both recite “Cosmetics,” each is qualified to limit the
`
`goods to a specific type of cosmetics. For the applicant, the cosmetics are strictly
`
`related to make-up, such as the eyeshadow palettes sold by Applicant, and for the
`
`cited registration, the cosmetics are related to skin care, and specifically, to facial
`
`mask. Both are a form of cosmetics, and both are used to improve the look of a
`
`person. However, the products themselves are very different. Make-up is typically
`
`used for a short period of time, to alter a person’s look, for instance by adding
`
`color, and then is removed, leaving the person looking as they did prior to
`
`applying the make—up. A skin care preparation is typically applied to promote
`
`healthier skin, ideally improving a person’s look for some time after the product
`
`is removed, leaving the person looking different; facial masks are applied and
`
`removed before any of the effects are seen.
`
`Submitted with this Response is internet evidence from Encyclopedia
`
`Britannica and Wikipedia detailing the differences between make—up products
`
`and skin care products. Though both goods are within the broad category of
`
`cosmetics, the specific goods themselves are used differently, for different
`
`purposes and with different results. Applicant’s amendment to its goods, along
`
`with the differences in the marks, as detailed above, are enough to prevent there
`
`

`

`from being any likelihood of confusion between the applied—for mark and the
`
`mark of the cited registration.
`
`C. Considering the totality of the differences in the marks as a whole
`and the identified goods, Applicant’s mark is not likely to cause
`confusion with the ‘9 ()7 registration.
`
`Considering the strength of BY IUVIA’S. the totality of the differences in
`
`appearance, sound and commercial impression between the single-termed, alternatively
`
`spelled, MASKERAIDE and THE MASQUERADE BY IUVIA’S, and in light of the
`
`differences between the goods, there is not a likelihood of confusion between the marks.
`
`A “likelihood” is a high burden. It cannot be fulfilled by a “possibility” of confusion, and
`
`it cannot be deteiniined based on a technical dissection ofparts ofa markieyen if a
`
`dissection can be helpful in the process. The entirety of each mark, including the
`
`appearance and sound of the mark, the commercial impression from the entirety of the
`
`mark, and the goods identified need to be considered. as a whole. Applicant is confident
`
`that when considering all of those aspects, the two marks are not likely to cause
`
`confusion.
`
`Date: October 18, 2018
`
`
`/Michael K. Fretwell/
`
`Respectfully,
`
`Michael K. Fretwell
`
`Attorney for Applicant
`Laubscher 8: Laubscher
`
`1160 Spa Road, Suite 2B
`Annapolis, MD 21403
`410-280-0608
`
`

`

`10/181'2018
`
`Cosmetic | Britannicacom
`
`
`Q Makeup that won’t quit
`
`Shop Maybelline long wear makeup.
`Stays all day. all night.
`
`Cosmetic
`
`WRITTEN BY: The Editors of Encyciopaedia Britannica
`
`Cosmetic, any ofseveral preparations (excluding soap) that are applied to the human body_ for beautifying, preserving, or
`altering the appearance or for cleansing, colouring, conditioning, or protecting the skin, hair, nails, lips, eyes, or teeth. See also
`makeup; perfume.
`
`The earliest cosmetics known to archaeologists were in use in Egypt in the fourth millennium BC, as evidenced by the
`
`remains OfEEEJEEEE probably used for eye makeup and for the application of scented unguents. By the start of the Christian
`era, cosmetics were in wide use in the Roman Empire Kohl (a preparation based on lampblack or antimony) was used to
`darken the eyelashes and eyebrows and to outline the eyelids. Rouge was used to redden the cheeks, and various white
`powders were employed to simulate or heighten fairness of complexion. Bath oils were widely used, and various abrasives
`were employed as dentifrices. The perfumes then in use were based on floral and herbal scents held by natural resins as
`fixatives.
`
`Along with other cultural refinements, cosmetics disappeared from much of Europe with the fall of the Roman Empire in the
`5th century AD. A revival did not take place until the Middle Ages, when crusaders returning from the Middle East brought
`cosmetics and perfumes back from their travels. Cosmetics reappeared in Eu rope on a wide scale in the Renaissance, and
`Italy (15th—16th centuries) and France (17th century on) became the chief centres oftheir manufacture. At first makeup was
`
`respectable society in the United States and Britain. French women continued to use makeup, however, and France
`pioneered in the scientific development and manufacture of cosmetics during that time. After World War | any lingering
`Anglo-American prejudices against makeup were discarded, and new products and techniques of manufacture, packaging,
`and advertising have made cosmetics available on an unprecedented scale.
`
`Skin-Care Preparations
`
`Preparations for the care of the skin form a major line of cosmetics. The basic step in facial care is clea nsing, and fit; and
`water is still one of the most effective means. Cleansing creams and lotions are useful, however, if heavy makeup is to be
`removed or if the skin is sensitive to soap. Their active ingredient is essentially o_il, which acts as a solvent and is combined in
`an emulsion (a mixture of liquids in which one is suspended as droplets in another) with water. Cold cream, one ofthe oldest
`beauty aids, originally consisted of water beaten into mixtures ofsuch natural fats as lard or almond oil, but modern
`preparations use mineral oil combined with an emulsifier that helps disperse the oil in water. Emollients (softening creams)
`and night creams are heavier cold creams that are formulated to encourage a massaging action in application; they often
`leave a thick film on the face overnight, thus minimizing water loss from the skin during that period.
`
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`Cosmetic | Britannicacom
`
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`Stays all day. all night.
`
`, V
`
`moisturizer; cosmetic
`See how moisturizers work.
`©Amen'con Chemical Society
`
`Hand creams and lotions are used to prevent or reduce the dryness and roughness arising from exposure to household
`detergents, wind, sun, and dry atmospheres. Like facial creams, they act largely by replacing lost water and laying down an oil
`film to reduce subsequent moisture loss while the body’s natural processes repair the damage.
`
`Foundations, Face Powder, And Rou e
`The classic foundation is vanishing cream, which is essentially an oil-in—Water emulsion that contains about 15 percentm
`M (a solid fatty acid), a small part ofwhich is saponified (converted to a crystalline form) in order to provide the quality of
`sheen. Such creams leave no oily finish, though they provide an even, adherent base for face powder, which when dusted on
`top of a foundation provides a peach-skin appearance. Many ingredients are needed to provide the characteristics of a good
`face powder: talc helps it spread easily; chalk or kaolin gives it moisture-absorbing qualities; magnesium stearate helps it
`adhere; zinc oxide and titanium dioxide permit it to cover the skin more thoroughly; and various pigments add colour.
`
`Heightened colour can be provided with rouge, which is used for highlighting the cheekbones; the more modern version is
`the blusher, which is used to blend more colour in the face. Small kits of compressed face powder and rouge or blusher are
`commonly carried by women in their hand bags.
`
`Eye Makeup
`
`Eye makeu p, which is usually considered indispensable to a complete maquillage (full makeup), includes mascara to
`emphasize the eyelashes; eye shadow for the eyelids, available in many shades; and eyebrow pencils and eyeliner to pick out
`the edges of the lids. Because eye cosmetics are used adjacent to a very sensitive area, innocuity of ingredients is essential.
`
`Lipstick
`
`Lipstick is an almost universal cosmetic since, together with the eyes, the mouth is a leading feature, and it can be attractively
`coloured and textured. Lipstick has a fatty base that is firm in itself and yet spreads easily when applied. The colour is usually
`
`lipsticks are placed on a sensitive surface and ultimately ingested, they are made to the highest safety specifications.
`
`Other Cosmetics
`
`Hair preparations include soaplessMm (soap leaves a film on the hair) that are actually scented detergents; products
`that are intended to give gloss and body to the hair, such as resin-based sprays, brilliantines, and pomades, as well as alcohol-
`based lotions; and hair conditioners that are designed to treat damaged hair. Permanent-wave and hair-straightening
`preparations use a chemical, ammonium thioglycolate, to release hair from its natural set. Hair colorants use permanent or
`semipermanent dyes to add colour to dull or mousy—coloured hair, and byflgflperoxide is used to bleach hair to a blond
`colour.
`
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`Cosmetic | Britannicacom
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`Perfumes are present in almost all cosmetics and toiletries. Other products associated with grooming and hygiene include
`antiperspirants, mouthwashes, depilatories, nail polish, astringents, and bath crystals.
`
`— ..-
`
`
`
`perspiration
`Scientific facts about sweat.
`© American Chemical Society
`
`
`LEARN MORE in these related Britannica articles:
`
`dress: Ancient Egypt
`
`Cosmetics were extensively applied by both sexes, and considerable knowledge oftheir use is available because of the
`Egyptian custom of burying comforts and luxuries with the dead. Examples ofthe cosmetics used and ofthe means of
`making, applying, and keeping them may be...
`
`motion picture: Makeup
`
`...plastic surgeons, as well as cosmeticians, are aimed at a heightened reality...
`
`stagecraft: Western traditions
`
`...that the actors ada pted the cosmetics of fashionable women to their own use...
`
`Elizabeth Arden
`
`...developed a successful line of cosmetics and a chain of beauty salons and spas...
`
`
`
`
`
`makeup
`
`Makeup, in the performing arts, motion pictures, or television, any ofthe materials used by actors for cosmetic purposes and as an aid in
`taking on the appearance appropriate to the characters they play. (See also cosmetic.) In the Greek and Roman theatre the actors' use
`of masks precluded the need...
`
`
`
`MORE ABOUT Cosmetic
`
`6 REFERENCES FOUND IN BRITANNICA ARTICLES
`
`https ://Www.britannica_com/art]cosmetic
`
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`
`Assorted References
`
`dress and adornment
`(In dress: Ancient Egyp_t)
`(In dress: The early 20th century)
`
`motion-picture and stage makeup
`(In motion picture: Makeug)
`(In st_agecraf't: Western traditions)
`
`work of
`
`Arden
`(In Elizabeth Arden)
`
`Bishop
`(In Hazel Bishog)
`
`EXTERNAL WEBSITES
`
`ARTICLE HISTORY
`
`V
`
`V
`
`V C
`
`orrections? Updates? Help us improve this article.I Contact our editors with your feedback.
`
`ARTICLE CONTRIBUTORS
`
`4/7
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`5 FEEDBACK
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`
`
`Shop Maybelline
`long wear
`makeup. Stays
`all day, all night.
`
`— C
`
`osmetic
`
`KEY PEOPLE
`Viola Desmond
`Madam CJ. Walker
`Coco Chanel
`Estée Lauder
`Jil Sander
`
`Andrea Jung
`Liliane Bettencourt
`Elizabeth Arden
`Helena Rubinstein
`Hazel Bishop
`https ://Www.britannica_com/art]cosmetic
`
`

`

`10/18/2018
`
`Cosmetic | Britannica.com
`
`RELATED TOPICS
`
`M a keu p
`Perfu me
`Emol | ient
`
`
`
`Eyeliner
`Eye sha d ow
`Cold cream
`Face powder
`Foundation
`Kohl
`
`Lipstick
`
`
`
`Shop Maybelline
`long wear
`makeup. Stays
`all day, all night.
`
`
`
`
`
`
`
`Shop Maybelline
`long wear
`makeup. Stays
`https://www.b1'itajmica.oom/arfioosmetic
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`5/7
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`Cosmetic | Britannicacom
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`all day; all night. ~
`
`‘1'WM!
`
`1»
`
`Shop Maybelline
`long wear
`makeup. Stays
`all day, all night.
`
`min
`
`KEEP EXPLORING BRITANNICA
`
`
`
`Slavery
`Slavery, condition in which one
`human being was owned by
`
`another. A slave was considered
`by iaw as property...
`
`READ THIS ARTICLE )
`
`
`
`Fascism
`
`Fascism, political icfeology and
`mass movement that
`dominated many parts of
`central, southern, and eastern...
`
`https ://Www.britannica.Com/arl/Cosmctic
`
`
`
`Education
`
`Education. discipline that is
`concerned with methods of
`teaching and learning in schools
`or school-like...
`
`READ THIS ARTICLE )
`
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`Cosmetic | Britannica.com
`
`READ THIS ARTICLE F
`
`V \ EVV M C1 P. E
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`2018 Encyclopaadia Britammlca, \nc.
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`fin-(De
`About Us
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`WIKIPEDIA
`
`Cosmetics , Wikipcdia
`
`Cosmetics
`
`Cosmetics are substances or products used to enhance or alter the appearance
`
`of the face or fragrance and texture of the body. Many cosmetics are designed
`
`for use of applying to the face, hair, and body. They are generally mixtures of
`
`chemical compounds; some being derived from natural sources (such as
`
`coconut oil), and some being synthetics or artificialll] Cosmetics applied to the
`face to enhance its appearance are often called make-up or makeup.
`
`Common make—up items include: lipstick, mascara, eye shadow, foundation.
`
`Whereas other common cosmetics can include skin cleansers and body lotions,
`
`shampoo and conditioner, hairstyling products (gel, hair spray, etc.), perfume
`
`and cologne.
`
`In the U.S.,
`
`the Food and Drug Administration (FDA), which regulates
`
`cosmetics,[2] defines cosmetics as "intended to be applied to the human body
`for cleansing, beautifying, promoting attractiveness, or altering the appearance
`
`without affecting the body's structure or functions". This broad definition
`
`includes any material intended for use as a component of a cosmetic product.
`
`The FDA specifically excludes soap from this category.[3]
`
`Contents
`
`Etymology
`
`History
`
`Types
`Products
`
`Brushes
`
`Other products
`
`Ingredients
`Natural
`Mineral
`
`Benefits of mineral-based makeup
`
`Cosmetic packaging
`
`Industry
`
`Controversy
`Saiety
`Animal testing
`
`Legislation
`Europe
`United States
`Brazil
`International
`
`Careers
`
`Assorted cosmetics and tools
`
`
`
`
`Woman wearing several forms of
`cosmetics, including lipstick. eye
`liner, eye shadow, and hair color
`
`
`
`An artist applying make-up for an
`Indian classical dance
`
`littps://'e11.wikipcdia org/Wiki/Cosnietic s
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`10/18/2018
`See also
`
`References
`
`Further reading
`External links
`
`Cosmetics , Wikipedia
`
`Etymology
`
`
`The word cosmetics derives from the Greek Kooiintmfi Texvn (kosmctiké tekhné),
`meaning ”technique of dress and ornament", from Koountmog (kosmétikos), "skilled in
`
`ordering or arra