Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 09/20/2020)
`
`Request for Reconsideration after Final Action
`
`Input Field
`
`SERIAL NUMBER
`
`LAW OFFICE ASSIGNED
`
`MARK SECTION
`
`MARK
`
`LITERAL ELEMENT
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`MARK STATEMENT
`
`ARGUMENT(S)
`
`The table below presents the data as entered.
`
`Entered
`
`87330497
`
`LAW OFFICE 113
`
`https://tmng-al.uspto.gov/resting2/api/img/87330497/large
`
`FLORIDIAN ROD AND GUN CLUB ON LAKE OKEECHOBEE
`
`YES
`
`YES
`
`The mark consists of standard characters, without claim to any particular font style,
`size or color.
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE SECTION
`
`        EVIDENCE FILE NAME(S)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (6 pages)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (55 pages)
`
`evi_20422723018-20180529173502219242_._Request_for_Reconsideration.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0002.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0003.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0004.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0005.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0006.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0007.JPG
`
`evi_20422723018-20180529173502219242_._Evidence.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0008.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0009.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0010.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0011.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0012.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0013.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0014.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0015.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0016.JPG
`
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`

`

`\\TICRS\EXPORT17\IVIAGEOL
`
`T17\873\304\873 30497\xm17\RFR00 1 7.]PG
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`T17\873\304\873 30497\xm17\RFR00 1 8.]PG
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`T17\873\304\873 30497\xm17\RFR00 1 9.]PG
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`T17\873\304\873 30497\xm17\RFR0020.JPG
`
`T17\873\304\873 30497\xm17\RFR0021.JPG
`
`T17\873\304\873 30497\xm17\RFR0022.JPG
`
`T17\873\304\873 30497\xm17\RFR0023 .1PG
`
`T17\873\304\873 30497\xm17\RFR0024.JPG
`
`T17\873\304\873 30497\xm17\RFR0025 .1PG
`
`T17\873\304\873 30497\xm17\RFR0026.JPG
`
`T17\873\304\873 30497\xm17\RFR0027.JPG
`
`T17\873\304\873 30497\xm17\RFR0028.JPG
`
`T17\873\304\873 30497\xm17\RFR0029.JPG
`
`T17\873\304\873 30497\xm17\RFR0030.JPG
`
`T17\873\304\873 30497\xm17\RFR0031.JPG
`
`T17\873\304\873 30497\xm17\RFR0032.JPG
`
`T17\873\304\873 30497\xm17\RFR0033 .1PG
`
`T17\873\304\873 30497\xm17\RFR0034.JPG
`
`T17\873\304\873 30497\xm17\RFR0035 .1PG
`
`T17\873\304\873 30497\xm17\RFR0036.JPG
`
`T17\873\304\873 30497\xm17\RFR0037.JPG
`
`T17\873\304\873 30497\xm17\RFR0038.JPG
`
`T17\873\304\873 30497\xm17\RFR0039.JPG
`
`T17\873\304\873 30497\xm17\RFR0040.JPG
`
`T17\873\304\873 30497\xm17\RFR0042.JPG
`
`T17\873\304\873 30497\xm17\RFR0043 .1PG
`
`T17\873\304\873 30497\xm17\RFR0044.JPG
`
`T17\873\304\873 30497\xm17\RFR0045 .1PG
`
`T17\873\304\873 30497\xm17\RFR0046.JPG
`
`T17\873\304\873 30497\xm17\RFR0047.JPG
`
`T17\873\304\873 30497\xm17\RFR0048.JPG
`
`
`
`
`
`
`\\TICRS\EXPORT17\IVIAGEOL
`T17\873\304\873 30497\xm17\RFR0041.JPG
`
`
`\\TICRS\EXPORT17\IVIAGEOL
`T17\873\304\873 30497\xm17\RFR0049.JPG
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`T17\873\304\873 30497\xm17\RFR0050.JPG
`
`T17\873\304\873 30497\xm17\RFR0051.JPG
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`T17\873\304\873 30497\xml7\RFR005 2.]PG
`
`\\TICRS\EXPORT17\IVIAGEOL
`
`T17\873\304\873 30497\xml7\RFR005 3 .1PG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0017.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0018.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0019.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0020.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0021.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0022.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0023.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0024.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0025.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0026.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0027.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0028.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0029.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0030.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0031.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0032.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0033.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0034.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0035.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0036.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0037.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0038.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0039.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0040.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0041.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0042.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0043.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0044.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0045.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0046.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0047.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0048.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0049.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0050.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0051.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0052.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0053.JPG
`
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`

`

`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0054.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0055.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0056.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0057.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0058.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0059.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0060.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0061.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\873\304\87330497\xml7\RFR0062.JPG
`
`DESCRIPTION OF EVIDENCE FILE
`
`third party news articles using the word "FLORIDIAN" to suggest style and luxury
`
`SIGNATURE SECTION
`
`RESPONSE SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`SIGNATORY'S PHONE NUMBER
`
`DATE SIGNED
`
`AUTHORIZED SIGNATORY
`
`CONCURRENT APPEAL NOTICE FILED
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`TEAS STAMP
`
`/Sam E. Iverson/
`
`Sam E. Iverson
`
`Attorney of record, California bar member
`
`415-983-1234
`
`05/29/2018
`
`YES
`
`NO
`
`Tue May 29 17:47:26 EDT 2018
`
`USPTO/RFR-XXX.XXX.XXX.XX-
`20180529174726051285-8733
`0497-61097326a5eefc115c14
`fb74794f96328862163fb369c
`4eacd678e3bca773f-N/A-N/A
`-20180529173502219242
`
`Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 09/20/2020)
`
`Request for Reconsideration after Final Action
`To the Commissioner for Trademarks:
`
`Application serial no. 87330497 FLORIDIAN ROD AND GUN CLUB ON LAKE OKEECHOBEE(Standard Characters, see https://tmng-
`al.uspto.gov/resting2/api/img/87330497/large) has been amended as follows:
`
`ARGUMENT(S)
`In response to the substantive refusal(s), please note the following:
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE
`Evidence in the nature of third party news articles using the word "FLORIDIAN" to suggest style and luxury has been attached.
`
`       
`       
`       
`       
`       
`       
`       
`       
`       
`

`

`Original PDF file:
`evi_20422723018-20180529173502219242_._Request_for_Reconsideration.pdf
`Converted PDF file(s) ( 6 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Original PDF file:
`evi_20422723018-20180529173502219242_._Evidence.pdf
`Converted PDF file(s) ( 55 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Evidence-30
`Evidence-31
`Evidence-32
`Evidence-33
`Evidence-34
`Evidence-35
`Evidence-36
`Evidence-37
`Evidence-38
`Evidence-39
`Evidence-40
`Evidence-41
`Evidence-42
`Evidence-43
`Evidence-44
`Evidence-45
`Evidence-46
`
`

`

`Evidence-47
`Evidence-48
`Evidence-49
`Evidence-50
`Evidence-51
`Evidence-52
`Evidence-53
`Evidence-54
`Evidence-55
`
`SIGNATURE(S)
`Request for Reconsideration Signature
`Signature: /Sam E. Iverson/     Date: 05/29/2018
`Signatory's Name: Sam E. Iverson
`Signatory's Position: Attorney of record, California bar member
`
`Signatory's Phone Number: 415-983-1234
`
`The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which
`includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney
`or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent
`not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is
`concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior
`representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's
`appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.
`
`The applicant is not filing a Notice of Appeal in conjunction with this Request for Reconsideration.
`
`Serial Number: 87330497
`Internet Transmission Date: Tue May 29 17:47:26 EDT 2018
`TEAS Stamp: USPTO/RFR-XXX.XXX.XXX.XX-201805291747260
`51285-87330497-61097326a5eefc115c14fb747
`94f96328862163fb369c4eacd678e3bca773f-N/
`A-N/A-20180529173502219242
`
`        
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`Applicant: BIG CEDAR, L.L.C.
`
`Mark:
`
`FLORIDIAN ROD AND GUN
`CLUB ON LAKE
`OKEECHOBEE
`
`Examiner:
`
`Ty Murray
`
`Law Office:
`
`1 13
`
`VVVVVVVV
`
`Serial No.: 87/330497
`
`REQUEST FOR RECONSIDERATION
`
`This Request for Reconsideration is being filed simultaneously with an Appeal of the Final
`
`Refusal.
`
`1.
`
`Summary
`
`With additional evidence and argumenL Applicant contends that applicant’s mark
`
`FLORIDIAN ROD AND GUN CLUB ON LAKE OKEECHOBEE (“Applicant’s Mark”) is not
`
`primarily geographically descriptive of the origin of Applicant’s services” as the Examining
`
`Attorney has failed to prove that the wording in Applicant‘s Mark denotes a generally known
`
`geographic location, and to the contrary, the primary significance of Applicant’s Mark suggests a
`
`stylish or luxurious resort or club.
`
`II.
`
`Arguments
`
`To establish a prirna facie case for refusal to register a mark as primarily geographically
`
`descriptive, the Examining Attorney must show that:
`
`( l) the primary significance of the mark is a generally known geographic location;
`
`(2) the goods or services originate in the place identified in the mark; and
`
`(3) purchasers would be likely to believe that the goods or services originate in the
`
`geographic place identified. in the mark.
`
`

`

`TMEP 1210.01(a); see In re Newbridge Cutlery (70., 776 F.3d 854, 113 USPQ2d 1445
`
`(Fed. Cir. 2015) (finding evidence insufficient to establish that Newbridge, Ireland is a place
`
`known generally to the relevant Amelican public); In re Sociez‘e Genera/e des Earn” rl/[inera/es de
`
`Ville] SA, 824 F.2d 957, 3 USPQ2d 1450 (Fed. Cir. 1987) (evidence insufficient to establish
`
`that public in United States would perceive VITTEL as the name of a place where cosmetic
`
`products originate; Vittel, France found to be obscure).
`
`
`A. The Examining Attorney’s Evidence Does Not Prove that Lake Okeechobee is a
`Generally Known Geo graphic Location
`
`As evidence to support the claim that Lake Okeechobee is a well-known tourist
`
`destination, the Examining Attomey submitted screenshots from Hotels.com listing hotels
`
`located in Lake Okeechobee and from TiipAdvisorcom regarding “Things to Do in
`
`Okeechobee.” While these screenshots show that there are hotels and activities around the area
`
`of Okeechobee, hotels and activities can be found virtually anywhere around the world and the
`
`screenshots do not provide any other proof that Okeechobee is a popular destination and
`
`generally known among the relevant public. As such. these screenshots are inadequate to prove
`
`that Lake Okeechobee is a generally known geographic location.
`
`The Examining Attomey also submitted screenshots from several third party websites
`
`describing Lake Okeechobee as “world renowned” or “world famous” for bass fishing. These
`
`websites. however. are run by local tour operators, so their statements are self-serving. based on
`
`their own subjective views in order to attract business, and they do not provide objective proof
`
`that Lake Okeechobee is a generally known geographic location.
`
`Previously. the Examining Attorney submitted as evidence a Wikipedia article describing
`
`the size and geographic location of Lake Okeechobee, yet such infonnation fails to demonstrate
`
`that Lake Okeechobee is widely populated or a popular travel destination.
`
`

`

`When it is not clear on its face that the primary significance of the mark is that of a
`
`geographic location, the record must include substantial evidence to support a conclusion that the
`
`mark identifies a place "known generally to the relevant American public.” See In re Newbridge
`
`Cutlery, 776 F.3d at 862, 1 13 USPQ2d at 1450. A description of the place on the internet does
`
`not necessarily evidence that a place is generally known to the relevant American consuming
`
`public. Id. at 863, 113 USPQZd at 1450.
`
`Here. because the Examining Attorney’s evidence lacks any credible, objective proof that
`
`Lake Okeechobee is a well-populated area, a popular tourist destination, or otherwise generally
`
`known to the relevant American public, the Examining Attorney has failed to prove with
`
`sufficient evidence that the primary significance of Applicant’s Mark is a generally known
`
`geographic location under §2(e)(2).
`
`B. The Examiner Wrongly Claims that Applicant Conceded the Wording is
`Geographically Descriptive
`
`Furthemiore. the Examining Attomey wrongly argues that “the applicant has already
`
`conceded that the wording LAKE OKEECHOBEE is geographically descriptive when used with
`
`resort hotel seivices” given that “the applicant disclaimed the teini LAKE OKEECHOBEE
`
`because it was geographically descriptive [in Application Number 8733047 6].” The Examining
`
`Attorney’s argument, however, is erroneous and should be disregarded for two key reasons.
`
`First, there is no legal support for claiming that a disclaimer of wording in one
`
`application constitutes a concession that the same wording lacks distinctiveness in a separate
`
`application. To the contrary, the Trademark Act provides that “[n]o disclaimer .
`
`.
`
`. shall
`
`prejudice or affect the applicant’s or registrant’s rights then existing or thereafter arising in the
`
`disclaimed matter, or his right of registration on another application if the disclaimed matter be
`
`or shall have become distinctive of his goods or services." 15 U.S.C. §1056(b). As such, it is
`
`U)
`
`

`

`clear that. aside from generic matter. disclaimed matter is not forever baired from registration.
`
`and it can subsequently be considered for registration on either the Principal Register or the
`
`Supplemental Register. TMEP 1213.11; see Quaker Oil Corp v. Quaker State 017 Ref. Corp,
`
`161 USPQ 547, 549 (TTAB 1969) , ajf’d,453 F.2d 1296, 172 USPQ 361 (C.C.P.A. 1972).
`
`Second, even assuming Applicant disclaimed the wording “LAKE OKEECHOBEE ROD
`
`AND GUN CLUB" in a separate application, there is nothing in the record proving that
`
`Applicant disclaimed the wording specifically because it was geographically descriptive.
`
`Applicant did not give a reason for entering the disclaimer and could have disclaimed the
`
`wording for any number of reasons, including for instance to simply avoid the costs of arguing
`
`against the disclaimer. Therefore. the Examining Attomey has no basis for claiming that
`
`Applicant disclaimed the wording because it was geographically descriptive. and the argument
`
`that Applicant has conceded the wording is geographically descriptive based on a disclaimer in a
`
`separate application should not be considered.
`
`
`C. The Primaiy Significance of Applicant’s Mark is Not a Generally Known Geographic
`Location
`
`If the most prominent meaning or significance of the mark is not geographic, or if the
`
`mark creates a separate readily understood meaning that is not geographic, registration must not
`
`be refused under §2(e)(2). See See In re Newbridge Cutlery, 776 F.3d. at 862. 113 USPQ2d at
`
`1450 (finding it less likely that Newbridge (a town in Ireland) is generally known as the name of
`
`a place given its other meanings); Hyde Park Clothes, Inc. v. Hyde Park Fashions, Inc, 93
`
`USPQ 250 (S.D.N.Y. 1951) (holding that the primary significance of HYDE PARK for men’s
`
`suits is to suggest that the product is stylish or of high quality rather than to provide information
`
`about geographic origin), aff’d, 204 F.2d 223, 97 USPQ 246 (2d Cir. 1953).
`
`

`

`For example, in In re M’orfnaga Nyugyo Kabushikf Kai‘s/1m, the Board reversed a §2(e)(3)
`
`refusal of a mark containing the wording MT. RAINIER THE MOUNTAIN OF SEATTLE
`
`ESPRESSO & MILK, noting that "[w]hile there is no doubt that the temi SEATTLE identifies a
`
`generally known geographic location, as it is used in the context of Applicant’s mark, we do not
`
`find that the relevant public would consider it to indicate of the origin of the goods. " 120
`
`USPQ2d 1738 (TTAB 2016). The Board observed that. “[u]nder the first prong of the test —
`
`whether the marks primary significance is a generally known geographic location i a composite
`
`mark such as the applicant’s proposed mark must be evaluated as a whole.” Id. (quoting In re
`
`Save Venice New York Inc. 259 F.3d 1346. 59 USPQ2d 1778, 1782 (Fed. Cir. 2001)). The same
`
`principle applies here.
`
`The first and dominant portion of Applicant’s Mark is FLORIDIAN ROD AND GUN
`
`CLUB. The word “FLORIDIAN”. in particular, is a nebulous word, which can suggest style,
`
`luxury and high society living. For example, attached is a representative selection of news
`
`articles using the word “FLORIDIAN” to refer to stylish or luxurious living. When viewed as a
`
`whole. taking into consideration that the first portion of the mark is usually given greater weight
`
`in the overall impression, Applicant’s Mark will be understood as suggesting a stylish or
`
`luxurious resort or club. As a result. the piimary significance of Applicant’s Mark is not
`
`geo graphic.
`
`III.
`
`Conclusion
`
`As Applicant has established, the primary significance of Applicant’s Mark, when
`
`viewed as a whole but placing emphasis on the first portion FLORIDIAN ROD AND GUN
`
`CLUB, suggests a stylish or luxurious resort or club. Furthemiore, the Examining Attomey has
`
`failed to prove with credible. objective evidence that the wording LAKE OKEECHOBEE in the
`
`

`

`mark is a generally known geographic location. Therefore, Applicant‘s Mark is not primarily
`
`geographically descriptive, the §2(e)(2) refusal should be withdrawn, and Applicant’s Mark
`
`should be allowed for registration on the Principal Register.
`
`

`

`Could This be New York's New 'It' Burger?
`
`Page 1 of 3
`
`Forbes / LlfQStYIB
`
`NOV 19, 2014 @ 05:08 PM
`
`2,271 ®
`
`The Little Black Book of Billionaire Secrets
`
`Could This be New York's New 'It' Burger?
`
`
`
`W Jenny Nguyen, CONTRIBUTOR
`.
`FULLBIOV
`Opinions expressed by Forbes Contributors are their own
`
`If taste and merit alone were enough to bring the burger at The Happiest Hour, a
`
`new West Village cocktail hotspot into ‘it’ burger stardom then I’ll happily go down
`
`on record as the person who said it first — this burger is definitely ‘it’ in NYC.
`
`Co-owned by Acme, NoMad and Pegu Club veterans Jon Neidich and Jim Kearns,
`
`their aim was to bring us back to a bygone era where the mood in America was
`
`optimistic and when leisure-time kicked off at 5 o’clock. The theme carries
`
`throughout the bar in the mid-century Floridian style interiors, the drinks and the
`
`menu, which houses that memorable burger, so aptly dubbed as “The Happiest
`
`Burger."
`
`Make no mistake - this burger was no accident. Speaking to Neidich, I discover that
`
`the pair had embarked on months of rigorous burger eating research prior to
`
`developing the recipe. Taking inspiration from the best elements of the best modern
`
`day burgers, they knew they also wanted to keep within the mid-century tone and
`
`https://WWW.forbes.com/sites/jennguyen/ZO14/ l 1/ l 9/could-this-be-nycs-new-it-burger/
`
`5/25/2018
`
`

`

`Could This be New York's New 'lt' Burger?
`
`Page 2 of 3
`
`create the ultimate moment of burger nostalgia in a single bite — Mission
`
`accomplished.
`
`Somewhere between the Martin’s potato roll, the perfectly sized grass—fed patties
`
`layered with confit onions, pickles, lettuce and tomato, you’ll also begin to notice
`
`some pretty distinct old-school references being made. Chef Thomas Lim has paid
`
`gourmet secret sauce homage to America’s beloved Big Mac sauce as well as an ode
`
`to the ooze and the softness of the all-American Cheeseburger.
`
`All this can be enjoyed alongside music from the likes of Ella Fitzgerald, Ray Charles
`
`and Gladys Knight giving the youthful, spirited experience at The Happiest Hour
`
`some old-timey refinement.
`
`Get there before it really does become an ‘it’ burger.
`
`http ://www.happiesthournyc.com/
`
`121 W 10th St, NewYork, NY 10011
`
`(212) 243-2827@
`
`
`
`https://WWW.forbes.com/sites/jennguyen/ZO14/l 1/ l 9/Could-this-be-nycs-neW-it-burger/
`
`5/25/2018
`
`

`

`Could This be New York's New 'It' Burger?
`
`Page 3 of 3
`
`
`
`(All photos by Zandy Mangold, Courtesy of Hanna Lee Communications, Inc)
`
`Follow Jenny Nguyen & Melting Butter on Twitter and Instagram
`
`https://WWW.forbes.com/sites/jennguyen/2014/1 1/ 19/Could-this-be-nycs-neW-it-burger/
`
`5/25/2018
`
`

`

`Developer brings more housing to historic district 1 Business Observer | Business Observer
`
`Page 1 of 8
`
`®
`
`TAMPA BAY-LAKELAND
`
`Q
`
`
`
`BUSINESS OBSERVER
`
`MONDAY, DEC. 4, 2017
`
`5 months ago
`
`( gggyigeveloper brings more housing to historic ARTngf;
`
`district
`
`Bainbridge Companies opens 240-unit apartment complex in Tampa's Ybor City
`
`by: Business Observer Staff
`
`TAMPA 7 Bainbridge Ybor City, at 1512 E‘ 12th Ave, in the Ybor
`
`City National Historic Landmark District, opened its doors to
`
`potential residents Nov. 30.
`
`https ://WWW.businessobserverfl . com/article/developer-brings-rn0re-housing-historic-district
`
`5/2 5/2018
`
`

`

`Developer brings more housing to historic district l Business Observer | Business Observer
`
`Page 2 of 8
`
`The 24D—unit apartment complex was developed by Bainbridge
`
`Companies, which owns, develops and manages luxury multifamily
`
`communities in the eastern United States.
`
`The community offers a live—work—play lifestyle designed to attract
`
`miléfiggéal reigers, agordiag to a statement.“The apafitdfimgméarkgt in
`the Tampa area is healthy and robust, and it features a strong denl'and
`
`for modern communities in highly walkable settings that allow
`
`residents to live, work and play in one area,” states Tom Keady,
`
`president of the Bainbridge Companies, in a press release. “Bainbridge
`
`Ybor City fits that description perfectly.”
`
`Amenities at the four—story Bainbridge Ybor City 7 which offers one—
`
`and two—bedroom apartment homes 7 include a swimming pool
`
`surrounded by a sundeck; a 24—hour fitness center with cardio, yoga
`< mafia and a private training room; covered garage parking; and a
`ARTITEE;
`
`resident clubroom and lounge with an arcade game table and a bar
`
`area.
`
`“We have designed Bainbridge Ybor City to reflect the energetic
`
`characteristics of the surrounding neighborhood and its history,” states
`
`Bob Thollander, Bainbridge's vice president of development for the
`
`Florida region, in the release. “The floor plans, modern color schemes,
`
`patios and balconies highlight the essence of Floridian style, yet with an
`
`urban, cutting—edge flair. The numerous socializing areas make this a
`
`modern—day paradise for millennials and young renters.n
`
`% Prev Article
`
`Next Article %
`
`https ://WWW.businessobserverfl . com/article/developer-brings-more-housing-historic -district
`
`5/2 5/2018
`
`

`

`Four Seasons Orlando at Walt Disney World Resort: The grown-up way to do Disney | Th... Page 1 of 4
`
`
`
`Mild season: rooms are given a restrained Floridian style
`
`Younger guests receive a warm welcome with their own room key cards, gift and
`
`rucksack adorned with the resort‘s mascot, Gary the Gator.
`
`ADIFE O'RIDRDAIN
`
`Friday 1 May 20151o:17 BST
`
`Love or loathe Disney‘s most durable creation, there comes a point in many parents' lives
`
`when the magic of the mouse is hard to avoid. But the prospect of checking into the Four
`
`Seasons Resort Orlando might persuade even the most Mickey—averse to pack their bags.
`
`Four Seasons' founding father, Isadore Sharp, long aspired to add Walt Disney World to
`
`Th e In dependent; bgddtfirfisrpmtfoilse.cAfilee515ryeeinsibf tummy indistdlleatmsdmrcalme a realitiyalcacsérpt
`informal on ah
`the sers
`s e. We useth is in
`on to e
`ance the content
`amending“ref-El almavnabéfm113 2. emaresEli-Edges”restartstramway: ' Seed
`of this tfirthWugmfifénfldeipefitfimthfldflgfifflmfbymdan manage your preferences at any time by
`visiting our Cookies Notice.
`
`https ://WWW. independent. co .uk/travel/hotels/four- seasons-or]and0-at—wa1t-disney-world—re. .
`
`.
`
`5/2 5/2018
`
`

`

`Four Seasons Orlando at Walt Disney World Resort: The grown-up way to do Disney | Th... Page 2 of 4
`
`The Walt Disney World Resort is almost twice the size of Manhattan. The Four Seasons is
`
`within this hallowed turf— the only non—Disney hotel afforded the privilege.
`
`It's suitably vast, with 443 rooms filling a 17-storey Spanish Revival-style building. Entering
`
`the reception area you are greeted by a sweeping staircase presided over by a huge
`
`chandelier designed to resemble The Magic Kingdom's nightly fireworks display. Younger
`
`guests receive a warm welcome with their own room key cards, gift and rucksack adorned
`
`with the resort's mascot, Gary the Gator.
`
`The resort's Adventure Island is the stuff of most childhood fantasies — a splash zone with
`
`spouting geysers, two water slides and a lazy river. There's plenty of shade from the skin—
`
`toasting sun with cocoon-like day beds and cute tepees fringing the water. There is also
`
`an outdoor cinema, a video games room, a playground and kids' club. But there are also
`
`shady gardens, an over-21s pool, a gym with free yoga and a spa for anyone seeking a
`
`more grown-up am bience. This being the Sunshine State, there is also the obligatory 18-
`
`hole golf course.
`
`
`
`The Independent and in
`information about the
`advertising and others
`
`ytime by
`ofthis technology byT
`
`visiting our Cookies No
`
`
`laccept
`
`https://WWW.independent.€0.11k/trave1/h0tels/ four- seasons-0r]ando-at-wa1t-disney-world-re. .
`
`.
`
`5/25/2018
`
`

`

`Four Seasons Orlando at Walt Disney World Resort: The grown-up way to do Disney | Th... Page 3 of 4
`
`Mild season: rooms are given a restrained Floridian style
`
`Most guests will probably stay put for dinner and there are enough options to mix things
`
`up a bit, during the average six-night stay. The rooftop Spanish Capa restaurant has
`
`tapas-inspired dishes and steaks. The Ravello restaurant serves pizzas and other Italian
`
`fare for lunch and dinner, succumbing to chaos twice a week when Mickey, Minnie and
`
`Pluto make their rounds during the official Character Breakfast. There's also the Ravello
`
`lounge, the poolside PB+G serving salads and barbecue grills during the day and the
`
`Cuban—inspired Plancha restaurant at the Golf Club. One welcome innovation is the
`
`Lickety Split café, which serves bagels, sandwiches, salads, coffee and homemade ice
`cream until late afternoon.
`
`If you were anywhere else you mightjust stay put, but the theme parks beckon. One
`
`revelation for the Disney rookie is the organisation involved to get the most out ofa visit.
`
`Help comes at the Official Disney Planning Centre in the hotel's main reception area —
`
`invaluable for anyone who has come unprepared.
`
`Following a sticky day at The Magic Kingdom, | longed for the tranquillity and uncrowded
`
`spaces of the hotel. If your budget can stretch to it, the Four Seasons is the luxurious way
`
`to experience Walt Disney World. You'll often pay five—star prices at Disney hotels without
`
`the level of sophistication and service that the Four Seasons offers, so having somewhere
`of this standard to retreat to is worth the investment.
`
`Location
`
`The Four Seasons is set in a tranquil enclave of villas called Golden Oaks. The Magic
`
`Kingdom, Epcot, Disney's Animal Kingdom and Disney's Hollywood Studios are a 20- to 30—
`
`minute drive from the hotel. There is a regular shuttle service to the parks, but if you miss
`
`this and don't have a car you need to rely on taxis. It's about 30 minutes' drive from
`
`Orlando's main airport.
`
`Comfort
`
`There are 375 rooms and 68 suites decorated in a restrained Floridian style, with
`
`geometric prints, browns, taupes and splashes of lime, coral and turquoise. Most rooms
`
`have an extra sofa bed for families and bathrooms are wall-to—wall marble. Ifyou request
`
`a Park View room higher up the building, you will have a good vantage point for the
`
`nightly fireworks displaysat the Magic Kingdom. There are bedside iPads as well as free
`The lndee dentdan
`Smiifht
`ookies
`nclnsiml[sfa techn lo
`tfiec
`Le t and analyse
`I- Ig
`aistlilSeDglsneSe
`r0 0
`Ic<eymanl
`I accept
`informaIIon aBout?he users 0
`Is we 5Ite
`euaserlfils in? rmatIo to en ance ¥he con 'ent,
`advertising and other services available on the site. Please click I accept to consent to the use
`ofthis tambgfiwnfialfidependent and its partners. You can manage your preferences at any time by
`visiting our Cookies Notice
`
`https ://WWW. independent. co .uk/travel/hotels/four- seasons-or1ando-at-wa1t-disney-world-re...
`
`5/2 5/2018
`
`

`

`Four Seasons Orlando at Walt Disney World Resort: The grown-up way to do Disney | Th... Page 4 of 4
`
`Four Seasons Orlando at Walt Disney World Resort, 10100 Dream Tree Boulevard, Lake
`
`Buena Vista, Florida, US (001 407 313 7777; fourseasons.com).
`
`Rooms ****
`
`Value ***
`
`Service *****
`
`Doubles from $645 (£410) per night, room only.
`
`INDY/GD NEWSLETTER
`
`or register with your social account
`
`Already have an account? Log in
`
`The Independent and its partners use cookies and similar technology to collect and analyse
`information about the users of this website. We use this information to enhance the content,
`advertising and other services available on the site. Please click ‘I ac