`PTO Form 1960 (Rev 10/2011)
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`OMB No. 0651-0050 (Exp 09/20/2020)
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`Request for Reconsideration after Final Action
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`Input Field
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`SERIAL NUMBER
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`LAW OFFICE ASSIGNED
`
`MARK SECTION
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`MARK FILE NAME
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`LITERAL ELEMENT
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`STANDARD CHARACTERS
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`USPTO-GENERATED IMAGE
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`EVIDENCE SECTION
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` EVIDENCE FILE NAME(S)
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` ORIGINAL PDF FILE
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` CONVERTED PDF FILE(S)
` (31 pages)
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`The table below presents the data as entered.
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`Entered
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`87305506
`
`LAW OFFICE 120
`
`https://tmng-al.uspto.gov/resting2/api/img/87305506/large
`
`MG
`
`NO
`
`NO
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`evi_68170148130-20180112141802936957_._J1068-274_-_RFRON_-
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`evi_68170148130-20180112141802936957_._J1068-274_-
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`evi_68170148130-20180112141802936957_._J1068-274_-
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`evi_68170148130-20180112141802936957_._J1068-274_-
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`Request for Reconsideration Argument Text with attached Exhibits A-D; Supporting
`Declaration of Brian Bazzel and four separate attachments comprising the Exhibits
`thereto.
`
`/J1068-274-PB/
`
`Peter Bucci
`
`Associate Attorney, Notaro, Michalos & Zaccaria P.C., Attorneys of record, New
`York bar member
`
`845-359-7700
`
`01/12/2018
`
`YES
`
`YES
`
`Fri Jan 12 14:33:00 EST 2018
`
`USPTO/RFR-XX.XXX.XXX.XXX-
`20180112143300178933-8730
`5506-510a819a7e8be9b48d2f
`bb247a991df21fbcf2d10ce6b
`72205dbece5a79af54c-N/A-N
`/A-20180112141802936957
`
`DESCRIPTION OF EVIDENCE FILE
`
`SIGNATURE SECTION
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`RESPONSE SIGNATURE
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`SIGNATORY'S NAME
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`SIGNATORY'S POSITION
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`SIGNATORY'S PHONE NUMBER
`
`DATE SIGNED
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`AUTHORIZED SIGNATORY
`
`CONCURRENT APPEAL NOTICE FILED
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`TEAS STAMP
`
`Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 09/20/2020)
`
`Request for Reconsideration after Final Action
`To the Commissioner for Trademarks:
`
`Application serial no. 87305506 MG (Stylized and/or with Design, see https://tmng-al.uspto.gov/resting2/api/img/87305506/large) has been
`amended as follows:
`
`
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`
`
`EVIDENCE
`Evidence in the nature of Request for Reconsideration Argument Text with attached Exhibits A-D; Supporting Declaration of Brian Bazzel and
`four separate attachments comprising the Exhibits thereto. has been attached.
`Original PDF file:
`evi_68170148130-20180112141802936957_._J1068-274_-_RFRON_-_MG_Logo.pdf
`Converted PDF file(s) ( 31 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Evidence-30
`Evidence-31
`Original PDF file:
`evi_68170148130-20180112141802936957_._J1068-274_-_Bazzel__Declaration.pdf
`Converted PDF file(s) ( 12 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Original PDF file:
`evi_68170148130-20180112141802936957_._J1068-274_-_Bazzel_Exhibits_1_of_4.pdf
`Converted PDF file(s) ( 33 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`
`
`
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Evidence-30
`Evidence-31
`Evidence-32
`Evidence-33
`Original PDF file:
`evi_68170148130-20180112141802936957_._J1068-274_-_Bazzel_Exhibits_2_of_4.pdf
`Converted PDF file(s) ( 34 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`
`
`
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Evidence-30
`Evidence-31
`Evidence-32
`Evidence-33
`Evidence-34
`Original PDF file:
`evi_68170148130-20180112141802936957_._J1068-274_-_Bazzel_Exhibits_3_of_4.pdf
`Converted PDF file(s) ( 29 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Original PDF file:
`evi_68170148130-20180112141802936957_._J1068-274_-_Bazzel_Exhibits_4_of_4.pdf
`Converted PDF file(s) ( 28 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`
`
`
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`
`SIGNATURE(S)
`Request for Reconsideration Signature
`Signature: /J1068-274-PB/ Date: 01/12/2018
`Signatory's Name: Peter Bucci
`Signatory's Position: Associate Attorney, Notaro, Michalos & Zaccaria P.C., Attorneys of record, New York bar member
`
`Signatory's Phone Number: 845-359-7700
`
`The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which
`includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney
`or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent
`not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is
`concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior
`representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's
`appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.
`
`The applicant is filing a Notice of Appeal in conjunction with this Request for Reconsideration.
`
`Serial Number: 87305506
`Internet Transmission Date: Fri Jan 12 14:33:00 EST 2018
`TEAS Stamp: USPTO/RFR-XX.XXX.XXX.XXX-201801121433001
`78933-87305506-510a819a7e8be9b48d2fbb247
`a991df21fbcf2d10ce6b72205dbece5a79af54c-
`N/A-N/A-20180112141802936957
`
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`J1068-274
`
`APPLICANT
`
`SERIAL NO.
`
`FILING DATE
`
`FOR
`
`Taylor Made Golf Company, Inc.
`
`87/305,506
`
`January 18, 2017
`
`EXAMINING ATTORNEY
`
`Thomas Young, Esq.
`
`LAW OFFICE
`
`120
`
`REQUEST FOR RECONSIDERATION
`
`Applicant, Taylor Made Golf Company, Inc. ("Applicant"), applied to register the
`
`above-illustrated mark ("Applicant's Mark" or the "MG Mark") in International Class 28 for
`
`golf clubs:
`
`In the Office Action sent February 15, 2017 ("First Office Action"), it was noted that
`
`registration of Applicant's Mark is subject to refusal based upon a likelihood of confusion
`
`with the mark of Registration No. 3,466,648 (Trademark Act Section 2(d), 15 U.S.C.
`
`§1052(d)). This refusal was maintained and made final in a Final Office Action issued
`
`July 14, 2017.
`
`Section 2(d) Refusal based upon Registration No. 3,466,648
`
`The mark, MG GOLF and Design, illustrated below ("Registrant's Mark"), is
`
`registered in relevant part for, golf clothing namely, golf gloves, hats, socks, shoes,
`
`sweaters and shirts in International Class 25 and golf clubs; golf balls; golf club
`
`
`
`components, namely, golf grips, golf shafts and golf club heads; golf bags; golf tees; and
`
`a golf club swing trainer, namely, a weighted golf club with a training grip to ensure proper
`
`hand placementt [sic] in International Class 28:
`
`ge>lf
`
`Registrant's Mark
`
`In its response to the First Office Action , Applicant set forth the general principles
`
`governing the determination of whether an applicant's mark, as used on the goods
`
`specified in its application, so resembles a registered mark as to be likely to cause
`
`confusion and Applicant need not do so again here. However, Applicant appreciates the
`
`opportunity to address the Office's perceived deficiencies in its record evidence of third(cid:173)
`
`party use of MG and marks in connection with golf clubs and to revisit the Office's finding
`
`of similarity between Registrant's Mark and Applicant's Mark. Also, Applicant appreciates
`
`the opportunity to provide evidence bearing directly on the high degree of sophistication
`
`and knowledge of the customer base in the market for golf clubs in the United States. In
`
`addition, Applicant appreciates the opportunity to demonstrate the extent and nature of
`
`its use of its highly stylized MG Mark and how those factors contribute to a unique
`
`commercial impression of its MG Mark which has not given rise to any instances of
`
`confusion with Registrant's Mark or any of the other third-party MG marks in use in
`
`connection with golf clubs in the United States.
`
`2
`
`
`
`The similarity or dissimilarity of the marks:
`
`The Office bases and maintains its finding that Applicant's Mark and Registrant's
`
`Mark are confusingly similar primarily on the fact that they each share the same initial
`
`literal portion , namely, mg. However, applicant respectfully maintains that this finding
`
`does not take into account the differing appearances based upon the additional word golf
`
`in Registrant's Mark; the vastly different stylizations of the letters mg and the presence of
`
`the circle enclosing mg and dominating the appearance of Registrant's Mark; does not
`
`take into account the different aural impressions of the marks in their entireties; does not
`
`take into account the difference in connotations between the respective marks; and does
`
`not take into account the cumulative impact of all of those differences which culminate in
`
`wholly different commercial impressions of the respective marks. Moreover, Applicant
`
`respectfully maintains that the evidence previously submitted demonstrates significant
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`third-party use of mg as the dominant literal component of marks for golf clubs weighs
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`heavily against a finding of likelihood of confusion under the governing precedents of the
`
`Court of Appeals for the Federal Circuit.
`
`Applicant respectfully requests reconsideration and withdrawal of the pending
`
`refusal based upon the evidence and arguments advanced in its response of July 13,
`
`2017 to the First Office Action as supplemented by the within additional evidence and
`
`argument.
`
`Nature and Number of Similar Marks used for Identical Goods
`
`In the Final Office Action, it was noted that:
`
`In its July 13, 2017 communication, the applicant argues that
`usage of the lettering "MG" in connection with golf clubs in the
`marketplace establishes
`that
`the marks at
`issue can
`peacefully co-exist. However, the applicant's evidence does
`
`3
`
`
`
`not establish that the public is actuallv familiar with the goods.
`Moreover, the existence on these seemingly similar marks
`does not provide a basis for registrability for the applied-for
`mark. In fact, the applicant's evidence depicts all but two of
`these instances of "MG" to be used with other matter, such as
`"MG 400" or "MG-02", or in a manner such that the positioning
`of the letters creates the impression of "GM".
`
`Furthermore, the Court of Appeals for the Federal Circuit and
`the Trademark Trial and Appeal Board have recognized that
`marks deemed "weak" are still entitled to protection under
`Section 2(d) against the registration by a subsequent user of
`a similar mark for closely related goods. Here, as noted
`earlier, the goods are not merely closely related , but identical.
`Accordingly, this factor does not establish that consumers are
`unlikely to experience source confusion between the marks.
`
`Final Office Action (citations omitted) (emphasis added).
`
`Applicant respectfully disagrees with the determination that its evidence of third-
`
`party use is somehow deficient in failing to show that the public is actually familiar with
`
`the goods in connection with those third-party mg marks are used. Applicant's evidence
`
`of third-party use is drawn from readily-accessible , publicly-available sources. Applicant
`
`is not, and cannot be , required to undertake the insurmountable burden of demonstrating
`
`that any members of the public are familiar with the third-party uses of MG which its
`
`evidence clearly demonstrates. In Juice Generation, Inc. v. GS Enters. LLC, 794 F.3d
`
`1334, 115 USPQ2d 1671 (Fed. Cir. 2015), the Court of Appeals for the Federal Circuit
`
`was critical of the Board's dismissive treatment of record evidence of third-party uses:
`
`Although Juice Generation introduced evidence of a fair
`number of third-party uses of marks containing "peace" and
`"love" followed by a third , product-identifying term, the Board
`discounted the evidence because there were no "specifics
`the extent of sales or promotional efforts
`regarding
`surrounding the third-partv marks and, thus, what impact, if
`anV, these uses have made in the minds of the purchasing
`public." Accordingly, the Board determined it could not "find
`that customers have become conditioned to recognize that
`other entities use PEACE AND LOVE marks for similar
`
`4
`
`
`
`services." The Board's treatment of the evidence of third-party
`marks. we conclude. does not adequately account for the
`apparent force of that evidence.
`The "specifics" as to the extent and impact of use of the third
`the
`parties' marks may not have been proven, but in
`is
`circumstances here, Juice Generation's evidence
`nonetheless powerful on its face.
`
`Id., 794 F.3d at 1339, 115 USPQ2d at 1674 (citations omitted) (emphasis added).
`
`Here as in Juice Generation, Applicant submits that its evidence of third-party use
`
`of MG and MG-formative marks is powerful on its face, taken as it is from the Internet, the
`
`most ubiquitous and pervasive medium for disseminating information ever known. The
`
`Court of Appeals for the Federal Circuit, barely a month after the ink was dry on its opinion
`
`in Juice Generation, again stressed the significance of evidence of third-party use and
`
`did so in the context of evidence of third-party use obtained from the Internet:
`
`We agree with Jack Wolfskin that the Board erred in its
`consideration of this evidence. Jack Wolfskin presented
`extensive evidence of third-party registrations depicting paw
`prints and evidence of these marks being used in internet
`commerce for clothing. The Board too quickly dismissed the
`significance of this evidence. As we recently explained in
`Juice Generation , such extensive evidence of third-party use
`and registrations is powerful on its face. even where the
`specific extent and impact of the usage has not been
`established.
`
`Jack Wolfskin Ausrustung Fur Draussen GmbH & Co. KGAA v. New Millennium Sports,
`
`S.L.U., 797 F.3d 1363, 1373-1374, 116 USPQ2d 1129, 1136 (Fed. Cir. 2015) (citations
`
`omitted) (emphasis added).
`
`Moreover, the Office's dismissive treatment of Applicant's evidence of third-party
`
`use is belied by the Final Office Action's reliance upon evidence obtained from the Internet
`
`to establish that "the same commercial entity commonly produces golf clubs, golf bags,
`
`golf balls, golf grips, and golf apparel under the same mark" without any proffer of
`
`5
`
`
`
`evidence of the extent and impact, if any, that the Office's evidence has impressed upon
`
`the minds of the purchasing public.
`
`Furthermore, the Office's reliance on its observation that "the applicant's evidence
`
`depicts all but two of these instances of 'MG' to be used with other matter, such as 'MG
`
`400' or 'MG-02"' proves too much. It is difficult, if not impossible, to offer this observation
`
`to rebut Applicant's evidence of third-party use while at the same time rejecting
`
`Applicant's argument that the literal portion of the mark of the cited registration is not MG
`
`in gross but rather MG GOLF. One need look no further than the registrant's own view
`
`that the mark of its cited registration is indeed MG GOLF and not simply MG.
`
`Attached hereto as Exhibit A
`
`is the TSDR record of registrant's expired
`
`Registration No. 2,654,224 of the standard character mark MG that had been registered
`
`in Class 28 for golf clubs (the "'224 Registration"). Also, attached hereto as Exhibit B is
`
`the TSDR record of the cited registration . It is beyond dispute that registrant was aware
`
`of its '224 Registration when it filed the application resulting in its cited registration.
`
`Registrant received the Certificate of Registration for the cited registration on July 15,
`
`2008, and little more than a month later on August 21 , 2008, registrant filed a Combined
`
`Declaration of Use and Incontestability under Sections 8 & 15 to maintain and enhance
`
`the evidentiary value of its '224 Registration. However, registrant did not file an
`
`application for renewal of its '224 Registration, although it subsequently filed a Section 8
`
`Declaration of Use to maintain the cited registration.
`
`It is a fair, if not compelling , inference to draw from registrant's action in maintaining
`
`the cited registration while allowing its '224 Registration to expire that registrant itself
`
`viewed the mark of the cited registration as MG GOLF and not simply MG. In the absence
`
`6
`
`
`
`of evidence to the contrary, one would be safe in concluding that the registrant acted
`
`rationally and did so with at least a working knowledge of the market for its golf clubs.
`
`Applicant submits that registrant's conduct in allowing its '224 Registration to expire is as
`
`reliable, if not more so, than reliance upon an applicant's prosecution arguments credited
`
`by the Court in Juice Generation:
`
`Such consideration [restricted ambit of protection afforded
`marks diluted by third-party use] was particularly important in
`this case because of statements GS made to the PTO in
`successfully applying for registration of one of its marks. An
`examiner initially denied registration of GS's PEACE & LOVE
`mark due to a likelihood of confusion with the mark PEECE
`LUV CHIKIN. GS responded that its mark conveyed a
`"different overall impression because its mark, as applied to
`restaurant services, elicits
`in
`the consumer an overall
`commercial impression of a restaurant that has a theme and
`atmosphere of the counterculture prevalent in the 1960's and
`1970's. Although estoppel based on prosecution of an
`application has plaved a more limited role for trademarks than
`for patents, we have recognized that such comments have
`significance as facts illuminative of shade and tone in the total
`picture confronting the decision maker. Other courts have
`afforded even greater weight to such statements. GS's
`comments therefore support Juice Generation's argument
`that PEACE & LOVE is suggestive or descriptive.
`
`Id. , 794 F.3d at 1340, 115 USPQ2d at 1675 (citations and quotation marks omitted)
`
`(emphasis added).
`
`The evidentiary value of nonverbal conduct, such as that of the registrant of the
`
`cited mark, is reflected in the Federal Rules of Evidence's definition of "Statement" in FRE
`
`801 (a) ("'Statement' means a person's oral assertion, written assertion, or nonverbal
`
`conduct, if the person intended it as an assertion."). The Advisory Committee Notes
`
`speak directly to the registrant's nonverbal conduct relied upon herein:
`
`Some nonverbal conduct, such as the act of pointing to
`identify a suspect in a lineup, is clearly the equivalent of
`words, assertive in nature, and to be regarded as a statement.
`
`7
`
`
`
`Other nonverbal conduct, however, may be offered as
`evidence that the person acted as he did because of his belief
`in the ex