`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 09/20/2020)
`
`Request for Reconsideration after Final Action
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
`
`SERIAL NUMBER
`
`87106164
`
`LAW OFFICE ASSIGNED
`
`LAW OFFICE 122
`
`MARK SECTION
`
`MARK
`
`https://tmng-al.uspto.gov/resting2/api/img/87106164/large
`
`LITERAL ELEMENT
`
`ROCKSTAR BLACKOUT
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`YES
`
`YES
`
`MARK STATEMENT
`
`ARGUMENT(S)
`
`The mark consists of standard characters, without claim to any particular font style, size or color.
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE SECTION
`
` EVIDENCE FILE NAME(S)
`
` ORIGINAL PDF FILE
`
`evi_381121538-20171127180035435163_._ROCKSTAR_BLACKOUT_Request_for_Reconsideration.pdf
`
` CONVERTED PDF FILE(S)
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` CONVERTED PDF FILE(S)
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` CONVERTED PDF FILE(S)
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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`\\TICRS\EXPORT17\IMAGEOUT17\871\061\87106164\xml9\RFR0110.JPG
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` ORIGINAL PDF FILE
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` CONVERTED PDF FILE(S)
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` ORIGINAL PDF FILE
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` CONVERTED PDF FILE(S)
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` ORIGINAL PDF FILE
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` ORIGINAL PDF FILE
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`evi_381121538-20171127180035435163_._Ex._U.pdf
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` CONVERTED PDF FILE(S)
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`CORRESPONDENCE SECTION
`
`ORIGINAL ADDRESS
`
`IAN K. BOYD
`SISKIND BOYD LLP
`FOUR EMBARCADERO CENTER, 39TH FLOOR
`SAN FRANCISCO
`California
`US
`94111-4115
`
`NEW CORRESPONDENCE SECTION
`
`NAME
`
`FIRM NAME
`
`IAN K. BOYD
`
`SIDEMAN & BANCROFT LLP
`
`DOCKET/REFERENCE NUMBER
`
`10221
`
`STREET
`
`CITY
`
`STATE
`
`ZIP/POSTAL CODE
`
`COUNTRY
`
`PHONE
`
`FAX
`
`
`AUTHORIZED EMAIL
`COMMUNICATION
`
`SIGNATURE SECTION
`
`RESPONSE SIGNATURE
`
`SIGNATORY'S NAME
`
`One Embarcadero Center, 22nd Floor
`
`San Francisco
`
`California
`
`94111
`
`United States
`
`415-392-1960
`
`415-392-0827
`
`iboyd@sideman.com
`
`Yes
`
`/Ian K. Boyd/
`
`Ian K. Boyd
`
`SIGNATORY'S POSITION
`
`Attorney of record, California bar member
`
`SIGNATORY'S PHONE NUMBER
`
`415-392-1960
`
`DATE SIGNED
`
`11/27/2017
`
`AUTHORIZED SIGNATORY
`
`CONCURRENT APPEAL NOTICE
`FILED
`
`YES
`
`YES
`
`
`
`
`
`
`
`
`
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`Mon Nov 27 18:24:52 EST 2017
`
`TEAS STAMP
`
`USPTO/RFR-XX.XXX.XX.XX-20
`171127182452864441-871061
`64-510c9c65b3bee9e8221796
`ad513a55d5db9764257ca11db
`c61941ead7520b2f-N/A-N/A-
`20171127180035435163
`
`Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 09/20/2020)
`
`Request for Reconsideration after Final Action
`To the Commissioner for Trademarks:
`
`Application serial no. 87106164 ROCKSTAR BLACKOUT(Standard Characters, see https://tmng-al.uspto.gov/resting2/api/img/87106164/large)
`has been amended as follows:
`
`ARGUMENT(S)
`In response to the substantive refusal(s), please note the following:
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE
`
`Original PDF file:
`evi_381121538-20171127180035435163_._ROCKSTAR_BLACKOUT_Request_for_Reconsideration.pdf
`Converted PDF file(s) ( 16 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
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`CORRESPONDENCE ADDRESS CHANGE
`Applicant proposes to amend the following:
`Current:
`IAN K. BOYD
`SISKIND BOYD LLP
`FOUR EMBARCADERO CENTER, 39TH FLOOR
`SAN FRANCISCO
`California
`US
`94111-4115
`
`Proposed:
`IAN K. BOYD of SIDEMAN & BANCROFT LLP, having an address of
`One Embarcadero Center, 22nd Floor San Francisco, California 94111
`United States
`iboyd@sideman.com
`415-392-1960
`415-392-0827
`The docket/reference number is 10221 .
`
`SIGNATURE(S)
`Request for Reconsideration Signature
`Signature: /Ian K. Boyd/ Date: 11/27/2017
`Signatory's Name: Ian K. Boyd
`Signatory's Position: Attorney of record, California bar member
`
`Signatory's Phone Number: 415-392-1960
`
`The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which
`includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney
`or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent
`not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is
`concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior
`representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's
`appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.
`
`The applicant is filing a Notice of Appeal in conjunction with this Request for Reconsideration.
`
`Mailing Address: IAN K. BOYD
` SIDEMAN & BANCROFT LLP
` One Embarcadero Center, 22nd Floor
` San Francisco, California 94111
`
`Serial Number: 87106164
`Internet Transmission Date: Mon Nov 27 18:24:52 EST 2017
`TEAS Stamp: USPTO/RFR-XX.XXX.XX.XX-20171127182452864
`441-87106164-510c9c65b3bee9e8221796ad513
`a55d5db9764257ca11dbc61941ead7520b2f-N/A
`-N/A-20171127180035435163
`
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`Applicant:
`
`Rockstar, Inc.
`
`Serial No. :
`
`87106164
`
`Mark:
`
`Class:
`
`Filed:
`
`ROCKSTAR BLACKOUT
`
`32
`
`Law Office: 122
`
`July 15, 2016
`
`Examining Attorney: Corinne Kleinman
`
`REQUEST FOR RECONSIDERATION
`
`Applicant files this Request for Reconsideration in response to the Examining
`
`Attorney' s May 25, 2017 Final Office Action ("Final Office Action") refusing
`
`registration of Applicant's mark ROCKSTAR BLACKOUT for "Energy drinks" based
`
`on an alleged likelihood of confusion with BLACK OUT (Reg. No. 4422400) for
`
`"Dietary and nutritional supplements; dietary supplements" (the "Cited Mark").
`
`The Examining Attorney based her refusal to register on supposed similarities
`
`between the marks and the cited goods. Applicant respectfully disagrees with the
`
`Examining Attorney's assessment. Applicant's evidence shows that energy drinks and
`
`dietary and nutritional supplements (for brevity, "supplements") are not related goods,
`
`nor are they marketed in a way that would lead consumers to believe that they emanate
`
`from the same source. Consequently, consumers are unlikely to be confused as to the
`
`source of energy drinks and supplements, even those sold under identical, or near(cid:173)
`
`identical, marks. Moreover, Applicant's mark differs from the Cited Mark in sight,
`
`sound, and commercial impression, further minimizing any likelihood of confusion.
`
`Applicant therefore respectfully requests that the Examining Attorney reconsider her
`
`refusal to register.
`
`1
`
`
`
`I.
`
`The1·e Is No Likelihood of Confusion Because Ene1·gy Dl'inks and Dietary
`Supplements Are Dissimilar
`
`In this case, it is proper to begin the likelihood of confusion analysis with the
`
`similarity of goods because, if the goods are not similar, "even if the marks are identical,
`
`confusion is not likely." TMEP § 1207.0l(a)(i); see also TMEP § 1207.0l(a)(iv) ("The
`
`facts in each case vary and the weight to be given each relevant du Pont factor may be
`
`different in light of the varying circumstances."); In Re Thor Tech, Inc. , 113 U.S.P.Q.2d
`
`1546 (T.T.A.B. Jan. 26, 2015) ("[T)he identity of the marks alone is not sufficient to
`
`establish likelihood of confusion in the absence of probative evidence that the goods are
`
`related.").
`
`a.
`
`The Goods Are Not Similar
`
`For the pmposes of dete1111ining likelihood of confusion, goods are similar if they
`
`are "related in some manner and/or the circumstances smTounding their marketing are
`
`such that they can give rise to the mistaken belief that [the goods) emanate from the same
`
`source." Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369 (Fed. Cir.
`
`2012).
`
`1.
`
`Energy drinks and supplements are not related
`
`Energy drinks are "a usually carbonated beverage that typically contains caffeine
`
`and other ingredients (as taurine and ginseng)" whose purpose is "to increase the
`
`drinker's energy." See Applicant's April 14, 2017 Response to Office Action ("ROA"),
`
`Exhibit A (Merriam-Webster dictionary definition). As conventional beverages, energy
`
`drinks are regulated by the Food and Drug Administration and must be labeled in
`
`compliance with the Federal Food, Drug and Cosmetic Act and FDA regulations. See
`
`ROA, Exhibits E & F; see also Exhibit A. Applicant's ROCKSTAR BLACKOUT
`
`2
`
`
`
`energy drinks, in the market since Fall 2016, are labeled and sold as conventional
`
`beverages that contain b-vitamins and guarana. See Exhibit B; see also ROA, Exhibit G
`
`(Rockstar is one of many energy drink producers who have committed to labeling its
`
`products as beverages and not as dietary supplements).
`
`Supplements are "a product taken orally that contains one or more ingredients
`
`(such as vitamins or amino acids) that are intended to supplement one's diet and are not
`
`considered food. " See Exhibit C. Supplements may be found in a variety of forms, such
`
`as tablets, capsules, softgels, gelcaps, liquids, or powders (the most common form is a
`
`solid tablet) and serve a variety of purposes. See Exhibits D & E (supplements for skin
`
`health, sleep support, stress support, bone and joint support, hea1t health, etc.). Because
`
`supplements can have strong effects on people, including negative and unintended side
`
`effects, supplements are more akin to medicine than food or beverages, and consumers
`
`are more likely to exercise caution in purchasing supplements, and do not take them on a
`
`simple ad hoc basis (unlike energy drinks). See Exhibit F (informing consumers to " [!]et
`
`your health care providers (including doctors, phannacists, and dietitians) know which
`
`dietary supplements you ' re taking ... . Keep a record of the supplements you take in one
`
`place, just as you should be doing for all of your medicines."). Registrant's BLACK
`
`OUT supplement is a powder pre-workout body building supplement, advertised as
`
`providing "greater vascularity and muscular pumps," "enhanced nitric oxide (N.O.)
`
`levels," "heightened energy and mental focus," and "increased endurance and training
`
`intensity," and containing ingredients such as L- Arginine AKG, Beta Alanine, Creatine,
`
`and L-Citrnlline Malate. Exhibit G (specimen submitted by Registrant, noting that claims
`
`regarding performance "have not been evaluated by the Food and Drng Administration."
`
`3
`
`
`
`and warning consumers that the product can cause negative side effects including heart
`
`attack and stroke and may contain ingredients banned in sports as perfomrnnce-enhancing
`
`substances).
`
`Because supplements cover such a wide breadth of products, a small subset of
`
`supplements may, admittedly, be liquids that contain caffeine as an ingredient. However,
`
`it does not automatically follow that consumers believe that supplements and energy
`
`drinks are related or that they emanate from the same source. See TMEP 1207.0l (a)(iv)
`
`(no rule that certain goods are per se related). " It is ... not enough to find one term that
`
`may generically describe the goods. More must be shown: that is, a commercial or
`
`technological relationship must exist between the goods such that the use of the
`
`trademark in commercial transactions on the goods is likely to produce opportunities for
`
`purchasers or users of the goods to be misled about their source or sponsorship." General
`
`Electric Company v. Graham Magnetics Inc. , 197 U.S.P.Q. 690 (T.T.A.B. Oct. 27, 1977).
`
`Here, there is no such commercial or technological relationship.
`
`2.
`
`The goods are not marketed in a way that would mistakenly lead
`consumers to believe that the goods emanate from the same source
`
`Applicant's evidence shows that energy drinks and nutritional supplements are
`
`marketed in a way such that there is no confusion as to source. The companies that
`
`manufacture 95 percent of the energy drinks sold in the United States have committed to
`
`refrain from marketing their products as supplements. See Exhibit H. Major national
`
`news sources, including CBS, CNN, and ABC, reported to large national audiences on
`
`energy drink producers' commitment not to sell supplements. See Exhibit I. Indeed, a
`
`review of the websites of the top three energy drink producers in the United States-
`
`Monster, Red Bull, and Applicant-show that they do not sell supplements and only sell
`
`4
`
`
`
`beverages. See ROA, Exhibit B. Because of energy drinks producers ' concerted efforts
`
`to distinguish their products from supplements-including by complying with applicable
`
`food safety laws and regulations-and their commitment to refrain from selling
`
`supplements (i.e., refrain from causing consumers to believe that energy drinks and
`
`supplements emanate from the same source), consumers are not likely to believe energy
`
`drinks and supplements sold under the same mark are sold by the same company. (And
`
`here, the respective products are not sold under identical marks.)
`
`Third-party registrations for identical, or near identical marks, for energy drinks
`
`on the one hand and dietary supplements on the other, further support such a finding. 1
`
`Here, the reasoning employed in the precedential decision of Jn re Thor Tech, Inc., 113
`
`U.S.P.Q.2d 1546 (T.T.A.B. 2015) is instructive. There, the question was whether trucks
`
`and "recreational vehicles, namely, towable trailers" emanated from the same source.
`
`The examining attorney submitted two third-party registrations for marks that included
`
`both tmcks and recreational vehicle trailers as evidence that the goods emanated from the
`
`same source. In rebuttal, the applicant submitted almost fifty pairs of substantially
`
`similar marks for trucks on the one hand and recreational vehicles on the other, owned by
`
`different entities. The Board found that, based on the evidence, the similarity of goods
`
`factor weighed against likelihood of confusion:
`
`"The existence of almost fifty pairs of substantially identical marks for
`
`land motor vehicles and for towable recreational vehicle trailers on the
`
`1 The Examining Attorney appears to have interpreted Applicant's submission ofthird(cid:173)
`party registrations as an argument that she is bound by prior decisions to register and
`entirely disregards Applicant's submission ofthird-paity registrations. Final Office
`Action, TSDR p. 1. Applicant respectfully clarifies that it submitted third-patty
`registrations for the sole purpose of showing the dissimilarity of goods per the reasoning
`found in Jn re Thor Tech.
`
`5
`
`
`
`federal Trademark Register suggests to us that businesses in these two
`
`industries believe that their respective goods are distinct enough that
`
`confusion between even identical marks is unlikely .... [T]he third-party
`
`registrations ofrecord suggest that consumers are aware that [the goods]
`
`are offered by different companies under the same or similar marks."
`
`Id at ':'4; see also In Re Hyundai Motor Am. , 2009 WL 4086577, at ':'4 (T.T.A.B. Sept.
`
`14, 2009) ("[T]he fact that there are numerous third-party registrations for similar marks
`
`owned by different entities for tires and automobiles is consistent with the conclusion that
`
`trademark owners in these respective industries do not believe that there is a likelihood of
`
`confusion between these marks for the listed goods."); In re E. I. Du Pont de Nemours &
`
`Co., 476 F.2d 1357, 1363 (C.C.P.A. 1973) ("It is at least difficult to maintain a subjective
`
`view that confusion will occur when those directly concerned say it won' t. A mere
`
`assumption that confusion is likely will rarely prevail against uncontroverted evidence
`
`from those on the firing line that it is not.").
`
`Applicant submitted 30 third-party registrations of identical, or near-identical,
`
`marks for energy drinks and supplements owned by different owners in its Response to
`
`Office Action. Applicant hereby submits an additional 12 third-party registrations to
`
`further confirm that energy drinks and supplements do not commonly emanate from the
`
`same source. See Exhibit J. These third-party registrations indicate that energy drink
`
`producers and supplement producers both believe that their respective markets are
`
`distinct and that consumers are aware that energy drinks and supplements sold under
`
`identical, or near-identical, marks do not emanate from the same source.
`
`6
`
`
`
`b.
`
`The Examining Attorney's Evidence Does Not Contradict or Outweigh
`Applicant's Evidence
`
`It is the Examining Attorney' s burden to submit sufficient evidence to support her
`
`dete1mination regarding the similarity of goods. TMEP § 1207.0l(a)(vi) ("The
`
`examining attorney must provide