`
`
`
`Sent: 6/16/2017 4:32:56 PM
`
`
`
`To: TTAB EFiling
`
`
`
`CC:
`
`
`
`Subject: U.S. TRADEMARK APPLICATION NO. 86917354 - REDIRECT 1TO1 - 66829.01100 - Request for
`Reconsideration Denied - Return to TTAB
`
`
`
`*************************************************
`
`Attachment Information:
`
`Count: 10
`
`Files: x9.jpg, ex1.jpg, x2.jpg, x3.jpg, x4.jpg, x5.jpg, x6.jpg, x7.jpg, x8.jpg, 86917354.doc
`
`
`
`
`
`
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`
`U.S. APPLICATION SERIAL NO. 86917354
`
`
`
`*86917354*
`
`
`
`GENERAL TRADEMARK INFORMATION:
`
`http://www.uspto.gov/trademarks/index.jsp
`
`
`
`
`
`
`
`MARK: REDIRECT 1TO1
`
`
`
`CORRESPONDENT ADDRESS:
` J. DAMON ASHCRAFT
`
` SNELL & WILMER L.L.P.
`
` 400 E. VAN BUREN ST.ONE ARIZONA CENTER
`
` PHOENIX, AZ 85004-2202
`
`
`
`APPLICANT: Redirect Health, LLC
`
`
`
`CORRESPONDENT’S REFERENCE/DOCKET NO:
`
` 66829.01100
`
`CORRESPONDENT E-MAIL ADDRESS:
`
`REQUEST FOR RECONSIDERATION DENIED
`
`
`
`
`
`
`
`ISSUE/MAILING DATE:
`
`
`
`The trademark examining attorney has carefully reviewed applicant’s request for reconsideration and is
`denying the request for the reasons stated below. See 37 C.F.R. §2.63(b)(3); TMEP §§715.03(a)(ii)(B),
`715.04(a). The disclaimer made final in the Office action dated December 13, 2016 is maintained and
`continues to be final. See TMEP §§715.03(a)(ii)(B), 715.04(a).
`
`
`
`In the present case, applicant’s request has not resolved the outstanding issue, nor does it raise a new
`issue or provide any new or compelling evidence with regard to the outstanding issue in the final Office
`
`
`
`action. In addition, applicant’s analysis and arguments are not persuasive nor do they shed new light on
`the issues. Accordingly, the request is denied.
`
`
`
`Third party registrations applicant relies upon are not relevant to the determination of descriptiveness.
`See In re Scholastic Testing Serv., Inc., 196 USPQ 517, 519 (TTAB 1977); TMEP §1209.03(a). An applied-
`for mark that is merely descriptive does not become registrable simply because other seemingly similar
`marks appear on the register. In re Scholastic Testing Serv., Inc., 196 USPQ at 519; TMEP §1209.03(a).
`
`
`
`It is well settled that each case must be decided on its own facts and the Trademark Trial and Appeal
`Board is not bound by prior decisions involving different records. See In re Nett Designs, Inc., 236 F. 3d
`1339, 1342, 57 USPQ2d 1564, 1566 (Fed. Cir. 2001); In re Datapipe, Inc., 111 USPQ2d 1330, 1336 (TTAB
`2014); TMEP §1209.03(a). The question of whether a mark is merely descriptive is determined based on
`the evidence of record at the time each registration is sought. In re theDot Commc’ns Network LLC, 101
`USPQ2d 1062, 1064 (TTAB 2011); TMEP §1209.03(a); see In re Nett Designs, Inc., 236 F.3d at 1342, 57
`USPQ2d at 1566. Additionally,
`U.S. Registration Nos. 1455694, 1821276 and 2488375 are cancelled, and U.S. Registration Nos.
`2435782, 2878825 and 4759069 are for goods, not services.
`
`
`
`In this case the evidence of record shows that services of the type identified by applicant are described
`as provided by direct dealing between two persons, which corresponds to the dictionary definition of
`one to one attached to the December 13, 2106 office action. See also attached from applicant’s website
`(http://www.redirecthealth.com/wp-content/uploads/2016/08/Building-Your-Health-Plan-12.1.16.pdf)
`describing “1to1” as logistics support and scheduling services provided to users.
`
`
`
`Also attached are better quality images of the evidence that was originally provided with the December
`13, 2016 office action.
`
`
`
`If applicant has already filed a timely notice of appeal with the Trademark Trial and Appeal Board, the
`Board will be notified to resume the appeal. See TMEP §715.04(a).
`
`
`
`If no appeal has been filed and time remains in the six-month response period to the final Office action,
`applicant has the remainder of the response period to (1) comply with and/or overcome any
`outstanding final requirement(s) and/or refusal(s), and/or (2) file a notice of appeal to the Board. TMEP
`§715.03(a)(ii)(B); see 37 C.F.R. §2.63(b)(1)-(3). The filing of a request for reconsideration does not stay
`or extend the time for filing an appeal. 37 C.F.R. §2.63(b)(3); see TMEP §§715.03, 715.03(a)(ii)(B), (c).
`
`
`
`
`
`/April Roach/
`
`/April Roach/
`
`Trademark Examining Attorney
`
`Law Office 115
`
`(571) 272-1092
`
`april.roach@uspto.gov
`
`
`
`
`
`
`
`BuiIdinngourrHealtikPlanri 2.1 .1 6.pdf
`
`.
`0
`.
`.
`Redirect Health I Building Your Health Plan
`
`Health“.
`
`EverydayCareT"
`
`Insurance to Supplement EverydayCareTM
`
`Defined Benefit 0 Major Medical
`
`Premium!
`Stop Loss
`
`- No Participation
`Requirements
`- No Contribution
`Requirements
`‘
`V
`a No Underwriting
`
`- Hospitaiization
`.
`i
`: E‘Eggzlnltuness
`. No Underwriting
`
`- Typical Major
`Medical Plan
`I Underwritten
`
`- Specific
`- Aggregate
`- underwritten
`
`Monthly Premiums:
`
`Employee Only
`
`Employee 1- Spouse
`Employee + Children
`Employee + Family
`
`
`
`$200 - $400
`$450 - $700
`+ $330
`$340 — $650
`$234
`$450 - $700
`$236 - $420
`$600 - 51.200
`‘
`$450
`$442 - 5730
`(Age andSex Rated)
`$6,0DD-SEOO
`
`[Various Options]
`Deductible (Individual)
`
`i
`$0
`$6,000
`
`$120 - $305
`
`
`
`24]? Everyday 1191“ Save: Time it Money
`
`-4 o 7 - 7 8
`8
`Always included. English and Spanish.
`
`DEductible
`I
`Any Dock” When Directed By Redirect Health
`
`wriari Directed
`When Directed
`by Redirect Health
`by Redirect Heailti
`
`
`
`
`
`reTM
` included with
`
`
`
`
`
`
`
`
`
`
`
`
`
`Always Call
`am I
`Everyday
`Cmnsurance
`
`
`
`100% After
`550 Copay
`1701")
`
`Daduu'ble
`20% minimum
`For Best and
`Fair Price
`
`
`
`
`SZEIJ Cupay
`
` Included will)
`lnciuded with
`
`Every-daytime“
`Everydaytarc'”
`EverydayCare'"
`
`1.00% After
`
`Call Everyday iroi'"
`
`SMSZDISDX
`In! discounts
`Deductilate
`
`
`
`
`
`
`
`
`
`Care Management — Chronic SAcute Disease
`(Includes predictive analytics Fr maaiaiiari health management)
`24]? Care Logistics Support 3 Scheduling
`[English a Spanish, Preemptive Pcir imam-aim
`Overpricing Protection. Healliicare Nauigaiiml
`{Hospital Cost Remain-i, Discharge Management)
`Physician-to-Physician Case Management
`0 Patient Assistance Programs
`[Pharmaceutical Programs, State Medicaid Programs. &
`Narimeauii Cancer Program.)
`Workers Compensation Case Management
`lesion Protection )7 Stay al Work Programs}
`
`Primary Care 5 Injury Office Visits
`Chiropractic Office Visits
`Preventive Adult Visits mu MEC Services)
`Preventive Well Child Care lAll MEC Services
`Labs
`Immunizations (MEC Only)
`
`Everyday1T01T"
`EverydayCa
`
`Other Care
`Diabetic Supplies
`X-Ra
`
`y
`MRI, PET. Ev CT Scans
`Specialist Consults tr Care
`Hospital Care
`[inpatient Care a Outpatient Services)
`Urgent Care
`Emergency Room Service
`Prescription Drug Program
`
`MEC Covered Preventive Medications
`Speciatty Pharmacy 5 Brand Name
`(nonaformulary) Exceptions
`
`Everyday lTol-m
`Logistics oniy
`ISupnzngsrviEBDfllv-
`" “"2
`
`Call Everyday 1T01‘“
`for discounts
`
`This unlyserves asa summaryofyour benefit plan. Piease refer to your Summary Plan Description for aclual coverage. limitation) and EKCIHSIGH provisions.
`Copyright© Redirect Healthffl 2017. All Rights Reserved
`Paws-3d 12/1/2016
`
`hlip:waw,iedireclheallh comMpaconlenli‘upiDadSJ‘ZO1BIOSiBuiidingaYouiaHeaiieriarL‘]2,1 ,16 pdf
`4.03:45 PM 611612017
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Individuals
`Brokers
`
`
`NewsCenter
`
`Contact
`
`About
`
`Employers
`
` ’
`
`Health
`
`
`
`CASE STUDY: BUSINESS-CRIPPLING OBAMACARE FINES, EXORBITANT USER COSTS
`LEAD CAR WASH BUSINESS TO SMARTER HEALTHCARE SOLUTION AT REDIRECT
`HEALTH
`
`Faced with potential busiiiess-crippiing penalties that could reach nearly 51 mriiion each year, leadership at an Arizona-based full-service
`car wash, auto detailing andmaintenance center With hundreds of employees across 18 locations in the Phoenix area, knew it needed to
`act quickly to provrde a comprehensive, easy-to-understaiid and convenientireaithcare solution for its workforce. Without one, the
`company‘s survival was at stake.
`
`The Challenges: Threat of fines, high costs, language barriers and vast business footprint create hurdles to offering
`right-sized healthcare option
`The Affordable Care Act (ACA) has brought a new world order to a whole class of employers who have never worried about needing to
`provrde heatthcare benefits Whether With iust to employees or more than 1,000, the challenge was the same 7 providing a Viable
`healthcare option to the workforce that would satisfy the new healthcare law while ensuring profitability, For the company, the ohaiienge
`was real and the race was on to find a practical solution that fit the company‘s needs:
`
`0 The carwash was wading into uncharted territory as it operated in an industry that traditionally didn‘t offer health insurance.
`
`0 This environment was also new to employees who had never needed to understand the intricacies of healthcare insurance or
`absorb costs associated with coverage.
`
`0 With more than 350 predominantly young male employees, the majority of whom speak only Spanish and are spread across the
`Phoenix, Arizona area, a oneesizerfitseall option would be challenging to find.
`
`0 Employees would typically seek out quick-fix heatthcare through urgent care or emergency department Visits.
`
`The Scenario: Finding their way through uncharted healthcare territory
`Where purchasing new equipment or upgrading to better technology used to dominate discussion, Ohamacare was now driving
`businesses — from car washes and restaurants to landscape and construction companies.
`
`Very few of the company’s employees had health insurance through an insured family member or a self-procured plan. Like many
`companies in this category. management carved out a healthcare option for apprOXimately ‘10 percent of the workforce, yet complexity,
`cost and lack of understanding resorted in very few employees signing up.
`
`its workforce viewed healthcare insurance as confusing and an expensive luxury. Often. employees would seek out healthcare using the
`Arizona Health Care Cost Containment System (AHCCCS) and emergency department visits. Others would seek help for noneworkplacer
`related iniuries through Workers‘ Compensation insurance, which added an unnecessary burden to the company.
`
`With the ACA mandate clockticklng down, leadership knew it needed to work fast to find a solution that would be affordable, easy-to-
`implement and most im portantly, meet the Minimum Essential Coverage now required.
`
`The Solution: Company’s survival, employee wellness makes
`Redirect Health the perfect healthcare solution
`Theorganizationturnedto Paul Breslau atScottsdale-based Breslau insurance
`8. Benefits for help. An industry veteran, Breslau knew it would take much more
`effort than merely Signing the company up to a plan that met the ACA
`mandate. it would require a team effort to ensure empioyees understood how
`healthcare worked, where it could be accessed and what costs they would
`flee“ to absorb
`
`, ,
`7119.193!“ 31‘ RQdfFECI’HEai'Ih did Whatever
`it took to support us a'ndmake us
`Hum...“ . r_4lbr_ n4. thou" _c_m :_
`successful. And i love the concept behind
`http:i'lwwwredirecthealthcomi‘caseestudyecarewashl
`3.59136 PM ErlGJZOlT
`
`
`
`
`
`
`
`
`
`
`
`Individuals
`Employers
`About
`“-
`
`
`Brokers
`
`NewsCenter
`
`Contact
`
`11w Solution: Companys survival, employee wellness makes
`Redirect Heahh the perfect healthcare solution
`The organization turned to Paul Breslau at Scottsdalebased Breslau insurance
`81 Benefits for help. An industry veteran. Breslau knew it would take much more
`effort than merely signing the company up to a pian that mettne ACA
`mandate It would require a team effort to ensure employees understood how
`healthcare worked, where it could be accessed and what costs they would
`need to absorb.
`
`Brestau‘s strategy was to build a layered coverage plan, starting with
`EverydayCare‘"I from Redirect Hearth, which would tulfil the Minimum
`Essential Coverage (MEG) requirement ofthe new healthcare law, plus a whole
`lot more. In fact. with EverydayCare, the car wash company could offer their
`employees not just MEC, but unlimited primary care. physical medicine and
`physical rehabilitation (including chiropractic) at Redirect Health Accredited
`Centers around the Phoenix area.
`
`EverydayCare was combined with a PPO Bronze Plan, which satisfied the need
`to provide a coverage option for employees who would otherwise go through a
`
`healthcare exchange.
`
`With the nuts and bolts in place, the team tackled introducing the solution to
`employees. To address language barriers, a Spanish-speaking agent was made
`avaiiable to all employees to ensure they knew the breadth and depth of this
`new offering. Not only did agems help employees sign up, but they took customer service to the next level by filling out applications
`using Census data before meeting wtth employees, thereby simplifying the process even further.
`
`The company, broker and the Redirect Health team were able to createa customized solution, which was affordable for both the
`company and employees, and also empowered the workforce to take charge of their health
`
`0 Employees were enrolled in Redirect Health's EverydayCareTM plan’ torjust $1 50 a month, which addresses the majority of
`healthcare needs that people will encounter, such as treatment of coughs and colds, diabetes, asthma, pain and injury and other
`common ailments.
`
`o The solution was easily implemented. understood and embraced by employees.
`
`a Mlsperceptlons about healthcare costs were shattered among employees. Not only was healthcare affordable with no co-pays or
`deductibles for themselves, but they had the option to add dependents for an additional fee or opt out completely (if proof of
`alternate coverage could be demonstrated).
`
`0 Because the plan is not limited to a single provider or facility, employees from multiple locations now have accessible healthcare
`options to treat common Illnesses and injuries.
`
`0 The vast majority of employees have chosen EverydayCare as their, and in many cases their family‘s. healthcare solution.
`
`The Outcome: Company worries about compliance, fines eased and
`workforce is happier, healthier
`The end result for the company went far beyond adopting a healthcare sollnion
`that would help bringthem into ACA compliance. They now had a solution that
`not only provided required coverage, but also delivered employees unlimited
`care at Redirect Health Acosedited Centers, was affordable and helped
`employees take charge of their healthcare. And beyond that:
`
`0 Today, nearly 70 percent of its employees are enrolled in EverydayCare‘”,
`giving them access to care for the most common healthcare ailments.
`Enrollment has doubled in the span of a year.
`
`a Redirect Health's bitingual services have been a Significant driver tor
`enrollment. Currently, 95 percent of employees who have enrolled identified
`
`Spanish as their first language.
`
`o On the whole, access to Redirect Health has resuited in a workforce that is
`happier. healthier and more productive than before implementing the
`solution.
`
`
`— ... ._.. .
`RECENT NEWS
`—‘
`STAY IN THE
`CONTACT
`hflp:thww,rediredhealthromr‘casestudyecarewashl
`3.59:55 PM 611612617
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Individuals
`
`Brokers
`
`NewsCenter
`
`Contact
`
`About
`Employers
`_-.
`“as.
`tveryuaybate" 1mm Reorreclfiearm. Wfl'flm WUUEU'IUIIII' "IE mlrrrmum
`Essential Coverage (MEG) requirement of the new healthcare law, plus a whole
`tot more. In tact. with EverydayCare. the car wash company could offer their
`employees not just MEC, but unlimited primary care. physical medicine and
`physical rehabilitation (including chiropractic) at Redirect Health Accredited
`Centers around the Phoenix area.
`
`EverydayCare was combined with a PPO Bronze Plan. which satisfied the need
`to provide a coverage option for employees who would otherwise go through a
`
`healthcare exchange. With the nuts and bolts in place. the team tackled introducing the solution to
`
`employees, To address language barriers. a Spanish-speaking agent was made
`available to all employees to ensure they knew the breadth and depth of this
`new offering. Not onty did agents he!p employees sign up. but they took customer service to the next level by filling outapplications
`usjng Census data before meeting wtth employees. thereby simplitying the process even further.
`
`The company, broker and the Redirect Health team were able to create a customized sotution. which was affordable for both the
`company and employees, and also empowered the workforce to take charge of their health.
`
`0 Employees were enrolled in Redirect Health's EverydayCareTM plan* forjust $150 a month. which addresses the majority of
`healthcare needs that people will encounter, such astreatment of coughs and colds. diabetes. asthma, pain and injury and other
`common aitments.
`
`o The solution was easily implemented. understood and embraCed by employees.
`
`0 M isperceptlons about healthcare costs were shattered among employees. Not only was healthcare atfordable with no copays or
`deductibles for themselves. out they had the option to add dependents for an additional fee or opt out completely (if proof of
`alternate coverage could be demonstrated).
`0 Because the plan is not limited to a single provider or facility. employees from muitipte locations now have accessible healthcare
`options to treat common illnesses and injuries.
`
`0 The vast majority of employees have chosen EverydayCare as their. and in many cases thetr family’s. healthcare solution.
`
`The Outcome: Company worries about compliance, fines eased and
`workforce is happier, healthier
`The end result for the company went tar beyond adopting a healthcare solution
`that would help bringthem into ACA compliance They now had a solution that
`not only provided required coverage. but also delivered employees unlimited
`care at Redirect Health Accredited Centers. was aflordable and helped
`employees take charge of their healthcare. And beyond that:
`
`0 Today. nearly 70 percent of its employees ate enrolled in EverydayCare‘”.
`giving them acCess to care for the most common healthcare ailments.
`Enrollment has doubled in the span of a year.
`
`0 Redirect Health's biiingual services have been a significant dn‘ver for
`enrollment. Currently. 95 percent of employees who have enrolled identified
`
`Spanish as their first language.
`
`o On the whole, access to Redirect Health has resutted in a workforce that is
`happier. healthier and more productive than before implementing the
`solution.
`
`_‘
`R_‘
`.dh act
`
`
`
`RECENT NEWS
`CONTACT
`STAY IN THE
`KNOW
`W can regain
`
`mmW n m
`Signup to receive
`1311an Scottsdale Rd.
`periodic updates on
`Wm healthcare reform and W Rudd:
`Suite 200
`m (3..
`solutions
`mm IH‘"
`Scottsdale. AZ 85254
`I“
`mm.mm“a W“
`Mmm
`III.995.4945
`Wm
`
`SUEMET
`
`
`
`
`
`
`
`Privac Poli
`
`Copyright 6 Zflté Redirect Health. All Rights Reserved.
`
`Disclaimer
`
`httpthimwrediredhealthcomr‘casestudyecanwaslv
`4.0012 PM 611612017
`
`
`
`
`
`
`
`
`
`
`
`About
`
`Employers
`
`Individuals
`
`NewaCenter
`
`Contact
`
`Redirect
`Health
`
`‘
`
`
`
`Join a Broker Webinar
`
`Find out how Redirect Health can help you
`increase participation.
`
`SIGN UP
`
`ACCREDITED BROKER ACCESS
`
`Contactyour Redirect Health representative toryour access code.
`
`TAKE CONTROL OF YOUR COMMISSIONS
`
`EverydayCare'“ is an ideal solution for busmesses with entryslevel worktorces — especially those With limited or no benefits. It has
`become the gtHO product for brokers who wantto serve their clients better and Increase plan partiCIpation. Plus. it's easy to add other
`voluntary. traditional and partially self-funded insurance products.
`
`
`
`'
`
`.
`
`you regarding this event and their other services.
`
`Learn how Redirect Health can help you increase group participation and ensure extremely high renewals year in
`and year out! And, what's more, get competitive commissions!
`
`THIS WEBINAR IS OFFERED SEVERAL TIMES. SELECT THE DATE AND TIME THAT WORKS BEST FOR YOU.
`
`FIRST NAME
`
`LAST NAME
`
`
`ORGANIZATION
`
`By clicking this button, you submit your information to the webinar organizer. who will use it to communicate with
`
`http:/fwww redirecthealth.cornlbrokersf
`4.00:3? PM EIiGJEOiT
`
`
`
`
`
`
`
`
`
`
`
`Rgd‘tym‘
`
`About
`
`Employers
`
`
`
`J‘Iogis
`7
`latllalvlrl‘
`Indivt We
`News center
`-
`on c
`
`By clicking this button, you submit your information to the webinar organizer, who will use it to communicate with
`
`you regarding this event and their other services.
`
`FREQUENTLY ASKED QUESTIONS
`
`0 l5 Redirect Health a health insurance company?
`
`Redirect Health is not an insurance company. However, our healthcare plans do provide companies with an avenueto meet ail
`federal regulations. Our plans fall under a portion of the law that enabies employers to self-insure.
`
`Our services provide the vast maiority of heaithcare and guidance peopie will need and use, such as primary care, physical
`medicrne and injury care. rehabilitation (including chiropractic and virtual rehabilitation), labs, erays, immunizations and generic
`medications. Care can be provided at no extra cost, and most visits can be bandied over the phone.
`
`If needed, employers can opt for a suppiemental insurance pian to cover issues above and beyond common needs.
`
`
`w does Redirect Health keep costs so low?
`
`In short. we eliminate waste in the system so members can get care quickty and efficiently. We aiso have a care -tics team
`that helps members nawgate the system and Identify the most emaith and affordable route fortreatment — Without sacrificing
`quality. In many cases, we even improve the quality of care.
`
`In detail, most heaithcare companies are filled with waste, administrative burdens, inefficient processes and unnecessarily high
`procedure rates. Redirect Health is different. We eliminate waste and unnecessary administration so we don’t have to charge
`more. We "redirect" care through the most efficient means possible — without sacrificing quality. For instance, certain procedures
`that cost thousands of dollars in a hospital can actually be performed in select clinics for a small fraction of the cost and with the
`exact same quality.
`
`D How do I become an Accredited Adviser?
`
`Accredited Advisors are trained in the Redirect Health phiiosophy, opportunities, language, and they accept the culture and
`passion for iowering costs and making healthcare easy. Brokers interested in pursuing accreditation can inquire here.
`
`
`
`Last Name I
`
`You can get access to competitive commissions, new business feeds and
`resources to educate your clients. Contact us to Iearn how you can become
`an Accredited Broker for Redirect Health.
`
`First Name‘
`
`htlpjiwww redirectheallb.comibmkersf
`4.0‘i :25 PM 611612017
`
`
`
`
`
`
`
`
`
`
`
`
`
`About
`
`Employers
`
`New:
`
`Indiviims
`
`,,,77
`
`Newsijenter
`
`Confici
`
`
`
`lunrlfillel‘
`
`You can get access to competitive commissions, new business ieads and
`resources to educate your ciients. Contact us to learn how you can become
`an Accredited Broker for Redirect Health.
`
`First Name*
`
`Last Name '
`
`Company
`
`Commemsmueefiorts
`
`MEMBER TBTIMONIALS
`
`99
`
`
`
`<
`
`Thankyou for helping me when l had issues scheduling an appointment for myself. You
`made my Redirect Health experience such a breeze!
`
`>
`
`Kayra
`
`_ smv IN THE
`
`KNOW
`_:
`Redirect
`Health“
`Sign up to receive
`periodic updates on
`Healthcare Providers
`heanhcare reform and
`Request Care
`sulufiuns
`
`sum
`
`
`RECENT NEWS
`CONTACT
`
`Employers can regain
`healthcaie control
`‘
`REdIrfd Health
`E‘P‘a'“ 5°“
`industrial Companies
`5 lf-F d d
`Can
`“593,512,: Mode]
`
`"I"
`'3 m n a
`1311an Scottsdale Rd,
`Sum :00
`Scd’flsdale, A265254
`°°"'a“”s
`888.995.4945
`nextsleps®redirecfi1ealtl1cnm
`
`
`
`Copyright to mid Redirect Health. All Rights Reserved.
`
`Disclaimer
`
`Privac Poli
`
`htlpjlwww redirecihealthumlbmkersi
`4.01:45 PM 611612017
`
`
`
`
`
`
`
`
`
`
`
`About
`
`Employers
`
`Individuals
`
`Brokers
`
`NewsCenter
`
`Contact
`
`How It Works
`Putting smaller businesses in the driver's seat and
`turning the unfair disadvantage into a smart
`
`i
`
`'
`
`ll
`
`r——$
`titlrlicaze
`93in;
`he Ke-
`
`advantage, by demanding real care and value first.
`
`But how?
`collect necessary patient information. and identify the most efficient route for treatment.
`
`A HEALTHCARE REVOLUTION IN ACTION
`
`It's no secret smaller businesses are at an unfairdisadvanlage these days,
`especially when it comes to their healthcare plans.
`
`Traditionally, large companies have used size to their advantage in securing
`discounted rates from their health insurance companies. which leaves smaller
`companies stuck with a larger bill to make up the costs.
`
`Redirect Health thinks this is wrong. it's what drove ustc create an option that
`puts smaller businesses in the driver’s seat and turns the unfair disadvantage
`into a smart advantage, by demanding real care and vaiue first.
`
`- Changing the way you think about healthcare. Historically, the status quo
`drives us to select our health insurance and hospital system first 7 and
`that's an expensive {oute filled with unnecessary administration. complexity, inefficiency, poor planning, and waste.
`
`- Putting care and value first. Redirect Health is built on the foundation of demanding care and value first, putting people and
`employers at the center of a nealthoare plan. We keep the care focused on people and keep the unnecessary waste out.
`
`A NEW KIND OF HEALTHCARE PLAN
`
`Redirect Health is not an insurance company. We provide the healthcare and logistical support needed to
`navigate the system, eliminating unnecessary waste, administration and complexity. We help employers and
`their brokers utilize a partial seif—insurance model to offer their workforces Affordable Care Act (Obamacare)
`compliant healthcate at a price they can afford. Components inciude:
`
`- EverydayCare‘": Our flagship offering — EverydayCareW' — the routine care that your people will need and use
`including treatment of coughs and colds, diabetes, asthma, primary pain and iniury office visits, and other common
`ailments. MEConly and catastrophic pians do not provide for the vast majority of care people really need. They cater
`to the other portion which people rarely use, including specialists and hospital stays. (Learn more about our
`healthcare plans.)
`
`Everyday "01"": We help members navigate the system so they don’t have to do it on their own. When patients
`need care they can contact us 2417 in, English or Spanish, at (888) 40777928t We quickly evaluate healthcare needs,
`
`htlpji'vwvw redireclheallhtomlhoweileworksf
`4.0213 PM 611612017
`
`
`
`
`
`
`
`
`
`
`
`Employers
`About
`BrokersIndividuals NewsCenter mntact
`
`
`
`
` ry officeyisits, £6th common
`in}: dingtreatment ofcoughs and cacti-diabetes, asthma. prim-Yaw pain and”
`ailments. MEC-only and catastrophic pians do not provide for the vast majority of care people really need. They cater
`to the other portion which peopie rarely use. inducing specialists and hospital stays. (Learn more about our
`healthcare plans.)
`
`- Everyday Ito1 T"": We help members navigate the system so they don’t have to do it on their own. When patients
`need care they can contact us 24!? in. English or Spanish. at (388) 407-7928. We quickly evaluate healthcare needs.
`collect necessary patient information. and identify the most efficient route for treatment.
`
`
`
`HOW REDIRECT HEALTH CUTS COST - NOT QUALITY
`
`Most healthcare companies are filled with waste. administrative burdens. inefficient processes and unnecessarily high procedure rates
`due to unreasonable requirements from traditional. status quo insurance agencies. Redirect Health is different. We eliminate waste and
`unnecessary administration so we don't have to charge more. For example:
`
`- We can schedule sameday phone visits with physicians who can address about 60% of patients’ needs without requiring them to
`visit a ctinic 7 saving everyone time and money.
`
`- We “redirect” care through the most efficient means possible 7 without sacrificing quality For lristance, certain procedures that
`cost thousands of dollars in a hospital can actually be performed in select clinics fora small fraction of the cost and with the
`exact same quality. We save money by keeping you out of hospitals when you don‘t really need them.
`
`- Prior to receiving treatment, we identify the most cost-efficient and convenient route for treatment. We collect necessary patient
`information and give it to your healthcare provider ahead of your appointment, further saving time and money.
`
`
`
`You put your people at the center of your business as it grows and prospers 7 shouldn‘t yourhealmcare solution do the same?
`
`If you're ready to take back control of your healthcare destiny. test your mindset to see if Redirect Health is right for you.
`
`‘ Health.
`Healthcare Providers
`42teuest Care
`
`STAY IN THE
`KNOW
`
`$911 upto receive
`Mum? up“??? '3"
`Iiealthcam remand
`solutions
`Email *
`SL1BMtT
`
`RECENT NEWS
`
`CONTACT
`
`
`Employers can regain:
`heatthcarecontrol .
`
` Beneflt from;
`
`_’SEIfrFunded
`Healthcare'Model
`
`Ii fl}! D
`13439NW5|£ Rdi
`suite 200
`estimating-3525a
`Contact Us
`
`383.995.4945
`next;teps@redirec‘lhealth.com
`
`Copyright © 2016 Redirect Health All Rights Reserved,
`
`Disclaimer
`
`Privacy Poiic
`
`hflpfli'www rediredheallhcomihowiiteworksf
`4.02:31 PM 611612017
`
`
`
`