PTO Form 1960 (Rev 9/2007)
`
`OMB No. 0651-0050 (Exp. 07/31/2017)
`
`Request for Reconsideration after Final Action
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
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`SERIAL NUMBER
`
`85781180
`
`LAW OFFICE
`ASSIGNED
`
`LAW OFFICE 118
`
`MARK SECTION (no change)
`
`ARGUMENT(S)
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE SECTION
`
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`
`DESCRIPTION OF
`EVIDENCE FILE
`
`Request for Reconsideration and exhibits consisting of Declarations and
`screenshots of websites
`
`SIGNATURE SECTION
`
`RESPONSE
`SIGNATURE
`
`/Phil Rosenberg/
`
`SIGNATORY'S NAME
`
`Phil Rosenberg
`
`SIGNATORY'S
`POSITION
`
`Attorney of record, New York bar member
`
`SIGNATORY'S PHONE
`NUMBER
`
`212.775.8700
`
`DATE SIGNED
`
`AUTHORIZED
`SIGNATORY
`
`CONCURRENT
`APPEAL NOTICE
`FILED
`
`11/07/2014
`
`YES
`
`YES
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`Fri Nov 07 20:20:42 EST 2014
`
`TEAS STAMP
`
`USPTO/RFR-207.237.86.225-
`20141107202042010336-8578
`1180-50093ac3c9d81af22adc
`d4f8672948c1982a37e1f4384
`62d2a6ca0ca1a88e79edc-N/A
`-N/A-20141107201536672086
`
`PTO Form 1960 (Rev 9/2007)
`
`OMB No. 0651-0050 (Exp. 07/31/2017)
`
`Request for Reconsideration after Final Action
`To the Commissioner for Trademarks:
`
`Application serial no. 85781180 has been amended as follows:
`
`ARGUMENT(S)
`In response to the substantive refusal(s), please note the following:
`
`Please see the actual argument text attached within the Evidence section.
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`EVIDENCE
`Evidence in the nature of Request for Reconsideration and exhibits consisting of Declarations and
`screenshots of websites has been attached.
`Original PDF file:
`evi_20723786225-20141107193412920187_._YOUTH_PRIDE_CHORUS_-
`_Request_for_Reconsideration.pdf
`Converted PDF file(s) ( 5 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Original PDF file:
`evi_20723786225-20141107193412920187_._Exhibit_A.PDF
`Converted PDF file(s) ( 4 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Original PDF file:
`evi_20723786225-20141107193412920187_._Exhibit_B.PDF
`Converted PDF file(s) ( 4 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Original PDF file:
`evi_20723786225-20141107193412920187_._Exhibit_C.pdf
`Converted PDF file(s) ( 4 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Original PDF file:
`evi_20723786225-20141107193412920187_._Exhibit_D.pdf
`Converted PDF file(s) ( 3 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Original PDF file:
`evi_20723786225-20141107193412920187_._Exhibit_E.pdf
`Converted PDF file(s) ( 3 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Original PDF file:
`evi_20723786225-20141107193412920187_._Exhibit_F.pdf
`Converted PDF file(s) ( 37 pages)
`
`

`
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Evidence-30
`Evidence-31
`Evidence-32
`Evidence-33
`Evidence-34
`Evidence-35
`Evidence-36
`Evidence-37
`
`SIGNATURE(S)
`Request for Reconsideration Signature
`Signature: /Phil Rosenberg/(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Date: 11/07/2014
`Signatory's Name: Phil Rosenberg
`Signatory's Position: Attorney of record, New York bar member
`
`Signatory's Phone Number: 212.775.8700
`
`The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the
`
`

`
`highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal
`territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to
`the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian
`attorney/agent not currently associated with his/her company/firm previously represented the applicant in
`this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power
`of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to
`withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the
`applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing
`him/her as an associate attorney in this matter.
`
`The applicant is filing a Notice of Appeal in conjunction with this Request for Reconsideration.
`
`Serial Number: 85781180
`Internet Transmission Date: Fri Nov 07 20:20:42 EST 2014
`TEAS Stamp: USPTO/RFR-207.237.86.225-201411072020420
`10336-85781180-50093ac3c9d81af22adcd4f86
`72948c1982a37e1f438462d2a6ca0ca1a88e79ed
`c-N/A-N/A-20141107201536672086
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`Reguest for Reconsideration — SN 85781180 — YOUTH PRIDE CHORUS
`
`This Request for Reconsideration is in response to the Final Office Action that issued on May 7,
`2014 (the “FOA”), in which the U.S. Patent & Trademark Office (“PTO”) maintained its refusal
`to register Big Apple Performing Arts Inc.’s (“BAPA”) YOUTH PRIDE CHORUS mark.
`
`Applicant has filed a Notice of Appeal. Applicant respectfully requests that its appeal be
`suspended pending the PTO’s reconsideration of the FOA on the grounds outlined in this
`response.
`
`Introduction
`
`In the FOA, the PTO maintained its refusal of BAPA’s YOUTH PRIDE CHORUS mark
`
`because, inter alia, BAPA’s evidence of acquired distinctiveness purportedly is insufficient to
`show secondary meaning in YOUTH PRIDE CHORUS for the applied-for services. (FOA at 4.)
`
`BAPA respectfully disagrees with these findings and requests that the PTO reconsider BAPA’s
`2(f) claim of acquired distinctiveness, for the reasons set forth below.
`
`Argument
`
`LEADERS IN THE LGBTIQA VOCAL ENTERTAINMENT SECTOR
`RECOGNIZE YOUTH PRIDE CHORUS AS DISTINCTIVE IN THE RELEVANT
`COMMUNITY OF CONSUNIERS
`
`To supplement the extensive evidence of acquired distinctiveness already submitted in this
`application, BAPA hereby submits with this Reconsideration Request as Exhibits A,
`and
`the declarations of Robin Godfrey, Elven Hickmon, and Christopher Verdugo, who all occupy
`leadership roles in the lesbian, gay, bisexual, transgender, intersex, queer/questioning, allied
`(“LGBTIQA”) youth choral ensemble sector. Ms. Godfrey is the Executive Director of GALA
`Choruses, the leading trade organization of the North American LGBTIQA choral movement.
`Her organization has more than 180 member vocal ensembles with 8,000 singers. See Exhibit A
`at 2. GALA’s signature event is its quadrennial Festival, which brings together over 130
`ensembles and 6,000 singers for the World’s largest LGBTIQA performing arts event. Id. Mr.
`Hickmon is General Manager for PerformOUTKC, located in Kansas City, Missouri, which is an
`organization that produces theatrical performances and choral concerts delivering messages of
`empowerment and comprised almost exclusively of LGBTIQA youth. See Exhibit B at 1-2. Mr.
`Verdugo is Executive Director for the Gay Men’s Chorus of Los Angeles, located in Los
`Angeles, California, one of the oldest LGBTIQA performing arts organizations in the nation and
`which promotes a youth vocal ensemble called “Outside Voices.” See Exhibit C at 1-2. None of
`these directors have a stake in the outcome of this application. See Exhibits A—C.
`
`Through more than five years’ Worth of exposure to BAPA’s use of YOUTH PRIDE CHORUS,
`they are readily aware of YOUTH PRIDE CHORUS as BAPA’s designation of source for its
`youth vocal ensemble services. Id. As Ms. Godfrey, Mr. Hickmon, and Mr. Verdugo all attest,
`YOUTH PRIDE CHORUS is recognized as one of the founding, if not oldest, youth vocal
`ensemble groups in the LGBTIQA movement. Id.
`In their view, YOUTH PRIDE CHORUS has
`become distinctive of BAPA’s services from those of competing organizations. Id.
`
`Page 1 of 5
`
`

`
`Moreover, Ms. Godfrey, Mr. Hickmon, and Mr. Verdugo are all representative of the relevant
`group of consumers and the relevant trade offering the services described in BAPA’S
`application. Their impressions of YOUTH PRIDE CHORUS in the marketplace should be taken
`into account when considering whether YOUTH PRIDE CHORUS has acquired distinctiveness
`through secondary meaning.
`
`2.
`
`BAPA’S EVIDENCE IS MORE THAN SUFFICIENT TO SHOW SECONDARY
`MEANING OF YOUTH PRIDE CHORUS AS THE SOURCE OF ITS SERVICES
`
`The FOA erringly dismisses the previously submitted Declarations of Peter Criswell, Executive
`Director of BAPA, filed September 13, 2013 (“Criswell Decl. 1”) and April 7, 2014 (“Criswell
`Decl. 2”) (collectively, the “Criswell Declarations”). In the FOA, the Examining Attorney
`implies that Mr. Criswell’s statements are “conclusory” and ought to be scrutinized more
`carefully due to his position within the applicant organization. (FOA at 5.) However, the
`Examiner should not be so dismissive of the Criswell Declarations. In both of his declarations,
`
`Mr. Criswell attests to more than ten years of continuous and exclusive use of the YOUTH
`PRIDE CHORUS mark with the applied-for services. Criswell Decl. 1, in particular, also
`propounds evidence of solicited and unsolicited media mentions, advertising, and exposure of the
`YOUTH PRIDE CHORUS mark to the consuming public to demonstrate its acquired
`distinctiveness in the relevant trade, and specifically, the following:
`
`1. Over ten (10) years of exclusive, substantial and continuous use of YOUTH
`PRIDE CHORUS in interstate commerce. (Criswell Decl. 1 1l 5.)
`2. YOUTH PRIDE CHORUS services provided at nationally attended events
`with significant importance to the LGBTIQA community, including the
`GLAAD Media Awards, GLSEN’s Respect Awards, Broadway Backwards,
`and with Cyndi Lauper on her True Colors Tour and her Home for the
`Holidays concert benefitting homeless youth. (Id. 1] 3.)
`The initial YOUTH PRIDE CHORUS concert at Carnegie Hall M
`approximately 2,000 tickets. (Id. 1) 4.)
`. Applicant routinely advertises its YOUTH PRIDE CHORUS performances in
`Time Out New York which has an approximate circulation of 147,000
`recipients. (Id. 1l4.)
`. Applicant broadcasts e—mail updates, notifications and news prominently
`displaying its YOUTH PRIDE CHORUS mark to approximately 5,000
`recipients each year. (Id. 1l 4.)
`The Center, a non—profit organization affiliated with Applicant, broadcasts e-
`mail updates, notifications and news that include updates on services offered
`under Applicant’s YOUTH PRIDE CHORUS mark to over 20,000 recipients
`each year. (Id. 1l 4.)
`. Applicant, through its members, distributes at least 5,000 palm cards
`prominently displaying Applicant’s YOUTH PRIDE CHORUS mark t_o
`advertise for every YOUTH PRIDE CHORUS concert. (Id. 1l 4.)
`. Applicant has performed YOUTH PRIDE CHORUS concerts at the Gay and
`Lesbian Association of Choruses (GALA) Festival twice (2008 and 2012)
`reaching 4 000 consumers from different cities across the United States.
`(Id. 1l
`4-)
`
`Page 2 of 5
`
`

`
`. Applicant has performed two (2) YOUTH PRIDE CHORUS concerts per year
`for the last ten (10) years. Each concert sells 300 tickets. It is estimated that
`6,000 guests have attended a YOUTH PRIDE CHORUS concert during the
`last ten (10) years. (Id. 1] 4.)
`. Applicant’s YOUTH PRIDE CHORUS performances featuring “We’re Not
`Gonna Take It” and “Generations” were discussed in NYC Up Magazine and
`Out Magazine, reaching thousands of consumers. (Id. 1] 4.)
`. Applicant’s Youth Pride Chorus Facebook page enjoys Lfl “likes”. (Id. 1]
`5-)
`. Applicant’s Youth Pride Chorus Twitter account enjoys % followers. (Id. 1]
`5-)
`. Applicant’s Youth Pride Chorus channel on YouTube has been viewed
`126 821 times. (Id. 1] 5.)
`. Applicant’s YOUTH PRIDE CHORUS YouTube video, “It Gets Better,” has
`been viewed 103 382 times. (Id. 1] 5.)
`. Applicant’s video on YouTube video about YOUTH PRIDE CHORUS has
`been viewed Lg times. (Id. 1] 5.)
`. Applicant has enjoyed at least forty-eight (48) unsolicited media mentions
`articles and interviews about its YOUTH PRIDE CHORUS events, including
`placement in The New York Times, New York Daily News, Time Out New
`York, Out Magazine, Playbillcorn, NY1, and New York Magazine. (Id. 1]1] 5-
`6-)
`
`The Examining Attorney also claims that there is no information, solicited or unsolicited that
`shows the mark, YOUTH PRIDE CHORUS is perceived by consumers as a source identifier.
`(FOA at 5.) Applicant respectfully disagrees. The Criswell Declarations and the accompanying
`third ‘gag evidence that they proffer demonstrate that YOUTH PRIDE CHORUS is a source
`identifier for BAPA’s vocal ensemble services. For example, the print—outs from BAPA’s
`YOUTH PRIDE CHORUS channel on YouTube, attached to Criswell Decl. 1, shows BAPA’s
`
`YOUTH PRIDE CHORUS mark prominently displayed at the top of the page, and includes a
`section on “About Youth Pride Chorus,” “Inside Youth Pride Chorus,” and includes different
`links to YOUTH PRIDE CHORUS performances. The YouTube channel name is in fact called
`“Youth Pride Chorus”. How the Examining Attorney can arrive at the conclusion that YOUTH
`PRIDE CHORUS has not acquired secondary meaning, in light of over 126,000 views of
`YOUTH PRIDE CHORUS performances on YouTube or over 1,800 followers on social media
`platforms is confounding.
`
`In the FOA, the Examining Attorney continues to reassert her previous contention that the
`quantum and quality of BAPA’s evidence of acquired distinctiveness is insufficient. The FOA
`does not, however, justify this contention in light of BAPA’s significant evidence. Instead, it
`relies on an inapt analogy between YOUTH PRIDE CHORUS and “THE SCIENTIFIC
`APPROACH,” the mark at issue in In re Redken Labs, Inc., 170 U.S.P.Q. 526 (T.T.A.B. 1971).
`The Examining Attorney repeatedly rests on Redken, as if the comparison between YOUTH
`PRIDE CHORUS and THE SCIENTIFIC APPROACH were a fair accompli. In Redken, the
`Board determined that THE SCIENTIFIC APPROACH had not acquired distinctiveness, despite
`longstanding use and extensive investment efforts. (See, eg., FOA at 5.) However, as discussed
`in Applicant’s prior Response to Office Action dated April 7, 2014, the present case is clearly
`distinguishable from the Redken case for two reasons.
`
`Page 3 of 5
`
`

`
`First, and as explored in extensive depth previously in Applicant’s Response to Office Action
`dated April 7, 2014 (the “Second Response”), Applicant’s evidence of acquired distinctiveness in
`this case is far more extensive than the evidence submitted in the Redken matter. Nonetheless,
`
`the Examining Attorney continues to treat the Redken acquired distinctiveness evidence
`superficially despite Applicant’s exhaustive efforts explaining the differences between Redken
`and the present case and why Redken should not apply. (See Second Response at 3-5.)
`
`Not only is YOUTH PRIDE CHORUS far less descriptive than THE SCIENTIFIC
`APPROACH, and therefore requiring less, not more evidence of acquired distinctiveness, but
`the evidence proffered by BAPA clearly shows that the YOUTH PRIDE CHORUS mark has
`acquired distinctiveness in the minds of the relevant consumers (i.e. consumers of LGBTIQA
`youth vocal ensemble services). As established by the evidence proffered in the Criswell
`Declarations, BAPA’s YOUTH PRIDE CHORUS vocal ensemble services have been the subject
`of nearly 50 unsolicited media mentions; BAPA has performed live for thousands of patrons
`under the YOUTH PRIDE CHORUS mark; and BAPA’s popular YouTube channel identified
`under the YOUTH PRIDE CHORUS mark has been viewed over 126,000 times. (Criswell Decl.
`1 M 4-6.) YOUTH PRIDE CHORUS services have been provided at nationally attended events
`with significant importance to the LGBTIQA community, including the GLAAD Media Awards,
`GLSEN’s Respect Awards, Broadway Backwards, and with Cyndi Lauper on her True Colors
`Tour and her Home for the Holidays concert benefitting homeless youth. (Id. 1l 3.) The
`Examining Attorney omits all discussion of this evidence entirely.
`
`Second, the mark at issue in the Redken case, THE SCIENTIFIC APPROACH, is far more
`
`descriptive than is Applicant’s YOUTH PRIDE CHORUS mark. A Google search of THE
`SCIENTIFIC APPROACH returns, among other generic sites, many different websites
`describing various scientific approaches in various different fields. By contrast, the top ten hits
`in a Google search of YOUTH PRIDE CHORUS all refer to BAPA’s YOUTH PRIDE CHORUS
`mark. These search results are attached as Exhibits D and
`As such, THE SCIENTIFIC
`APPROACH and YOUTH PRIDE CHORUS are manifestly different terms along the spectrum
`of distinctiveness. It is unclear how much evidence of secondary meaning it would take to
`render THE SCIENTIFIC APPROACH identifying most any good or service, whereas
`Applicant’s evidence of acquired distinctiveness more than satisfies the required minimum
`amongst consumers of LGBTIQA youth vocal ensemble services.
`
`3.
`
`THE EXAMINING ATTORNEY DISTORTS APPLICANT’S POSITION WITH
`RESPECT TO THE USE OF “YOUTH PRIDE” IN THE RELEVANT
`COMMUNITY
`
`In BAPA’s Second Response, BAPA stated that the term “Youth Pride” is not so commonly
`used in the LGBTIQA community as to be highly descriptive, yet recognizing that many
`LGBTIQA organizations have adopted the expression “Youth Pride” as a mode of
`empowerment. In the FOA, the Examining Attorney misinterprets these two points as
`contradictory, or worse, some sort of admission as to the highly descriptive nature of YOUTH
`PRIDE CHORUS. (FOA at 5.) Neither is the case, however.
`
`Though there are examples of third party “Youth Pride” usage available online, the examples
`referenced by the Examiner in the FOA by no means demonstrate that “YOUTH PRIDE” is so
`
`Page 4 of 5
`
`

`
`commonplace a term amongst the majority of organizations who direct their products and
`services to LGBTIQA consumers, such that YOUTH PRIDE CHORUS could not, even with ten
`years of continuous and exclusive use, extensive media coverage, and prominently-held
`performances, have acquired distinctiveness. Indeed, searches of numerous online business
`directories listing LGBTIQA organizations show that the vast majority of such businesses and
`organizations incorporate neither “pride” nor “youth pride” in their names. And the vast
`majority are unrelated to music and performing arts services, and therefore irrelevant to BAPA’S
`application. Exemplar directory results are attached as Exhibit F. See, e.g., In re Savi Tech,
`2014 WL 2174317 (T.T.A.B. May 12, 2014) (reversing refusal to register because the examining
`attorney had “not shown that relevant purchasers of applicant’s vehicle tracking software would .
`.
`. perceive” the applied-for mark as merely descriptive) (non-precedential).
`
`Conclusion
`
`BAPA respectfillly submits that its YOUTH PRIDE CHORUS mark has acquired distinctiveness
`sufficient to create secondary meaning in the minds of the relevant consumers of its services. It
`respectfully requests the PTO to reconsider both its previously-submitted evidence and the
`additional affidavits and evidence attached herein, and to pass its application to publication.
`
`Page 5 of 5
`
`

`
`EXHIBIT A
`
`

`
`TRADEMARK
`
`Attorney Docket Number 846505
`Serial Nos. 85/781,180 & 85/781,188
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`DECLARATION OF
`ROBIN GODFREY
`
`IN SUPPORT OF ACQUIRED
`DISTINCTIVENESS
`
`In re applications of
`
`Big Apple Performing Arts, Inc.
`
`Serial No. 85781180 & 85781188
`
`Filed: November 16, 2012
`
`For: YOUTH PRIDE CHORUS
`&
`
`youth
`PRiDE
`chorus
`
`I, the undersigned, Robin Godrey, declare under penalty of perjury as follows:
`
`14
`
`I am the Executive Director for the Gay and Lesbian Association of Choruses
`
`(“GALA”), based in Pittsburgh, Pennsylvania (hereinafter “My Organization”).
`
`I have been
`
`associated with My Organization for 7 years and I have occupied my present position for that
`
`entire time. The facts set forth in this declaration are within my personal knowledge.
`
`2.
`
`I give this Declaration in support of Big Apple Performing Arts, Inc.’s
`
`(hereinafter, “BAPA’s”) applications to register the marks YOUTH PRIDE CHORUS and
`
`YOUTH PRIDE CHORUS (Stylized) as depicted in the caption above (hereinafter, the
`
`“YOUTH PRIDE CHORUS Trademarks”) with the U.S. Patent & Trademark Office.
`
`3.
`
`My Organization leads the North American LGBT choral movement. Our more
`
`than 180 member vocal ensembles and their 8,000 singers look to us for support and leadership.
`
`We are dedicated to helping vocal ensembles become more effective, both artistically and
`
`

`
`TRADEMARK
`
`Attorney Docket Number 846505
`Serial Nos. 85/781,180 & 85/781,188
`
`administratively. We assist emerging organizations and facilitate networking and training for
`
`established groups. Currently, GALA is putting special focus on the implementation of
`
`programming that will assess and improve the sustainability of our member ensembles. GALA’s
`
`signature event is our quadrennial Festival, which brings together over 130 ensembles and 6000
`
`singers for the world’s largest lesbian, bisexual, gay, transgender, intersex, queer/questioning,
`
`and allied (LGBTIQA) performing arts event. BAPA is a member organization; however, My
`
`Organization is in no way affiliated with BAPA.
`
`4.
`
`I regularly see BAPA and its members perform choral services under the YOUTH
`
`PRIDE CHORUS Trademarks at GALA events.
`
`5.
`
`I first encountered BAPA’s services offered under the YOUTH PRIDE CHORUS
`
`Trademarks at least as early as 2007. BAPA’s ensemble, the YOUTH PRI