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`Sent: 11/27/2013 12:55:17 PM
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`To: TTAB EFiling
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`CC:
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`Subject: U.S. TRADEMARK APPLICATION NO. 85666794 - SITARAS FITNESS - 95603.08 - Request for
`Reconsideration Denied - Return to TTAB - Message 13 of 22
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`Attachment Information:
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`Count: 4
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`Files: e112-6.jpg, e112-7.jpg, e13-1.jpg, e13-2.jpg
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`hltp Jfwww qoarch orqfarchdloceseldepartmentsffamiI fabout—LlsJinde>< html
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`'l'lf23f2013 1043 18 PM
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`him to the conviction of raising his family in the
`Orthodox faith and to helping others do the same.
`Panayioti's interests include reading, soccer, and
`working in his yard. His most recent passion is family
`service. Most of all, he enjoys being at home with his
`family.
`
`Mari Diveris-Administrative
`Media Coordinator
`
`
`
`Mari is the Adminstrative Media
`Coordinator for the Center for
`Family Care of the Greek
`Orthodox Archdiocese. She graduated from Wheaton
`College in December of 2012, with a Bachelor of Music
`and a minor in Media Studies.
`
`Mari has always been active in the Church as she was
`one of the head chanters of her home parish, St.
`lakovos, for eight years. She is thrilled to be a part of
`the Church on a larger scale, especially working in an
`office that caters to the needs of Orthodox Christian
`
`families. Originally from Chicago, Mari now lives in
`Brookline, MA. She and her fiancé, Brian, will be
`getting married this upcoming summer.
`
`OUR HISTORY
`
`In his keynote address at the 2002 Clergy-Laity
`Congress in Los Angeles, His Eminence Archbishop
`Demetrios presented a bold, new initiative for the Greek
`Orthodox Church in America. He announced that the
`Church would begin an intense effort of focusing on the
`needs of families. His Eminence stated that, "Our vision
`and our objective in this instance is to create, with the
`help of God, a Center for Family Care that will be a
`model institution for the advancement of healthy, happy,
`and dynamic Orthodox families, and for the full
`incorporation of interfaith marriages into the life of each
`and every Parish."
`
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`http ifwvwv qoarch orqfarchdloceseidepartmentsifamiI fabout—usiinde>< html
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`'l'lf23f2013 1043 18 PM
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`To support this vital ministry, the Archdiocese created
`the Center for Family Care that develops programs and
`resources to address questions and issues related to all
`areas of family life, while in the future also making
`available trained counselors to assist families in crisis.
`
`Additionally, the Center coordinates seminars and other
`educational opportunities for the family throughout our
`Archdiocese. All of these resources are offered to our
`
`parishes so that the families within each community
`become, in the words of His Eminence, “the object of
`constant attention, care, and assistance."
`
`Shortly after the Congress, Archbishop Demetrios
`formed the Archdiocesan Roundtable on the Family.
`This group of clergy, marriage and family specialists,
`physicians, and other professionals immediately started
`working to build this ministry so that it will reach every
`family in every parish and assist us in offering our faith
`to families throughout America. 2005 was declared the
`"Year of the Family," but focus on the family did not
`cease with the passing of that year. Rather, it set the
`stage for a new focus in the ministry of the
`Archdiocese—a focus on our families.
`
`in 2010 the Center completed its first national study,
`The Orthodox Family in America at Home and in
`Church: A study of families in the Greek Orthodox
`Archdiocese ofAmerica. This study is a first step
`toward a better understanding of the particular needs of
`families. Specifically, it examines how Orthodox families
`in America organize their everyday lives with regard to
`living their faith and how our Church ministers to them.
`The results of the study will be used to guide the future
`of family ministry in our Archdiocese. Click here for
`more information about this study
`
`Tami at Use cupyagh: sauna.
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`Leadership 1on
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`treebelltel
`111231201310 44:24 PM
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`Financial and business tycoons are regulars at Sitaras Fitness, a private gym owned by Greelr—
`American John Sitaras. The New York Times recently published an article, "Trying to Feel Like a
`Mttltofl trucks, I00‘ oy Janet Mornsey WfltCl1 proriled the success or a New Yoftt city gym which
`attracts George Soros, Paul Volcker, David Getfen and other big finance names.
`
`Billionaire philanthropist and investor George Soros joined the gym two years ago after observing
`its effects on his son. Sores claims, "it makes me feel better, more alert." He recommended
`fonner Federal Reserve Chairman Paul Volcker to the facility.
`
`But who is John Snaras? The 39-year-old Greek-American bodybuilder '5 the creator of the
`Sltaras Method. He was born on Greece's Eastern Aegean island of Chios before relocating with
`he family to a tough area of Brooklyn, New York. John showed an early interest in science when
`he attained a 2—year Medical Science degree from the Clara Barton School before moving onto
`Brooklyn College, where he pursued a major in psychology and minors in Physical Education and
`Health and Nutrition.
`
`John, however, soon decided to translate his love of bodybuilding into a tut!-fledged career. Afler
`placing 4th in an All Natural Body Building Cha.!l'tpl0I1Shlp6 at the early age of 19, he took a leave
`of absence from his studies to pursue the sport professionally. After an intense 2 years of
`training, his future in the sport was cut short by a tragic accident, leaving john hospitalized and
`wheelchair—bou nd for many months. Sitaras stated, “That was a very dark period in my Ilfe." He
`soon returned to his favorite pastime and had a concrete following in a short period of time.
`
`With his hopes ota career in professional bodybuilding dashed, Sitaras turned to the world of
`personal training. Despite several successful years training at top-rated gyms and at private
`rfiidencm on both the east and wfit coasts, the industry's lack of sciencebased methodology
`and training proto-cos was so disappointing as to force John to consider leavéng the personal
`training world altogether.
`
`Fortunately, though, Sitaras chose to improve the industry instead. He teamed up with Arrerican
`Academy of Pain Medicine at Lenox Hill Hospital where John spent 18 months learning the system
`tortreatlng acute and chronic pain, muscle spasms, and prepostrehabilitation protocols.
`
`John also used this time for his own research and development to tie his knowledge of personal
`training and bodybuilding to advanced methods of preventing and treating injury.
`
`Sitaras Fitness opened in November 2007 after raising almost 1.5 million dollars from investors.
`
`“He's sort of a doctor of fitness", states private sector legend Jack Weich, who led General Electric
`between 1981 and 2001. Welch solicited Snares‘ help alter a three month hospital stay alter a
`bacterial staph infection that lett part of his arms and legs atiophied. Now titnas training is part
`nr his: Irfnchrla and he has: rnhlrnnd In nlzxuinn nnll