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From: Whittaker-Brown, Tracy
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`Sent: 5/30/2014 9:13:59 AM
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`To: TTAB EFiling
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`Subject: U.S. TRADEMARK APPLICATION NO. 85606956 - LA SPA, TANS & MEDICAL AESTHETICS - N/A -
`Request for Reconsideration Denied - Return to TTAB - Message 2 of 8
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`http //medica|—dictionar
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`thefreedictionar
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`comfreiki
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`05/27/2014 02:35 52 PM
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`Reiki
`
`Definition
`Reiki is a form of therapy that uses simple handsnn, no-touch, and visualization techniques, with the goal of
`improving the flow of life energy in a person. Reiki (pronounced ray-key) means "universal life energy‘ in Japanese,
`and Reiki practitioners are trained to detect and alleviate probiems of energy flow on the physical, emotional, and
`spiritual level Reiki touch therapy is used in much the same way to achieve simiiar effects that traditional massage
`theragy is used—to relieve stress and E, and to improve the symptoms of various health conditions.
`
`Purpose
`Reiki claims to provide many of the same benefits as traditional massage therapy, such as reducing stress,
`stimulating the immune system, increasing energy, and relieving the pain and symptoms of health conditions.
`Practitioners have reported success in helping patients with acute and chronic illnesses, from asthma and arthritis to
`trauma and recovery from surgery. Reiki is a genfle and safe technaque, and has been used successfully in some
`hospitals. It has been found to be very calming and reassuring for those suffering from severe orfatal conditions.
`Reiki can been used by doctors, nurses, psychologists and other health professionals to bring touch and deeper
`caring into their healing practices.
`
`Description
`Origins
`Reiki was developed in the mid—t800s by Dr. Mikao Usui, a Japanese scholarof religion According to the story that
`has been passed down among reiki teachers, Usui was a Christian who was intrigued by the idea that Christ could
`heal sick people by touching them with his hands. Searching forclues that would explain the secrets of healing with
`hands, Usui made a long pilgrimage around the wand, visiting many ancient religious sects and studying ancient
`books. Some reiki teachers claim that Usui found clues leading hack neariy 10,000 years to healing arts that
`originated in ancient Tibet. Dunng his intense studies, USUJ claimed he had a spiritual experience, which enabted him
`to heat with his own hands by becoming aware of and tapping into the universal life force. After that, he dedicated his
`life to heiping the sick and poor. His reputation grew as he healed sick people for many years in Kyoto, Japan. Before
`his death, Usui passed on his healing insights using universal life energy to Dr. Ct’lU]ll'1.l Hayashi, a close
`acquaintance Hayashi, in turn, passed on the healing techniques in 1938 to Hawayo Takata, a Japanese woman
`from Hawaii, whom he had cured of life-threatening ilfness using Feikt methods. Takata became a firm believer and
`proponent of reiki, and during the tQ70s fonned an initiation program for training reiki masters to preserve Usui's
`teachings. Before she died, she prepared her granddaughter, Phyllis Lei Furumoto, to continue the lineage. Takata
`had personally trained 21 practitioners before she died at the age of 80 in 1930. Along with other reiki masters
`authorized by Takata, Furumoto fonried the reiki Alliance Afaction led by Barbara Ray, fomied the American Reiki
`Association, which was known as Radiance Technique Association International. Today, there are over 1,000 reiki
`masters practicing around the woitd, whose methods can all be traced back directly to Dr. Usui.
`The basic philosophy of reiki
`The basic concept underlying reiki is that the body has an energy field that is centrai to its health and proper
`functioning, and this energy travels in certain pathways that can become blocked or weakened. This idea of energy
`flow in the body is also a centrat concept in Ayurvedic medicine and traditional Chinese medicine, including
`acupuncture.
`Reiki practitioners believe that everyone has the potential to access the universal life energy, but that over time most
`
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`http //meclical—dictionar
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`05/27/2014 02:35 52 PM
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`M I S S I 0 N '
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`able to detect these blockages, and practitioners will use their hands, thoughts, and own energy fields to improve the
`people's systems become blocked and the energy becomes weakened in them. A reiki practitioner is trained to be g
`energy flow in a patient. Reiki is one of the more esoteric altemative medical practices, because no one is sure
`exactly how it works on the physiological level. Practitioners claim that it works on very subtle energy levels, or
`possibly works on the chakra system. The chakras are the system of seven energy centers along the middle of the
`body believed to be connected willi ltie nervous and endouriiie sysleiiis, as defined by Egg and Ayuivedic rnediciiie.
`Reiki masters claim that healing energy can even be sent to a person from far away, noting that reiki works on the
`same principles that enables praying to work for some patients, although a practitioner needs advanced training to be
`able to send energy from afar.
`According to the original principles of Usui, patients must also have a proper attitude for reiki to work most effectively.
`Patients must take responsibility for their own heafth, and mustwant to be healed. Furthermore, when energy is
`received from a reiki healer, patients must be willing to grve back energy to others, and to compensate the heater in
`some way, as well. Finally, Usui claimed that a healing attitude was free from worry and fear, was filled with gratitude
`for life and for others, and placed emphasis on each person finding honest and meaningful woik in their |ives—a|l
`this, in order to complete the picture of overall health.
`session
`Reiki sessions can take various fonns_ but most commonly resemble typical bodywork appointments, where the
`receiver lies clothed on his or her back on a flat surface or massage table. A session generally lass from an hour to
`an hour and a half. Reiki is a simple procedure, consisting ofcalm and concentrated touching, with the practitioner
`focusing on healing and giving energy to specific areas on the receivers body. Practitioners place their hands over
`positions on the body where the organs and enddcnne glands reside, and the areas that correspond to the chakra
`centers. Practitioners also use mental visualization to send healing energy to areas of the receivers body that need
`it. In special cases or with injuries, a no—touch technique is used, where the practitioners hands are sometimes held
`just above the body without touching it. Advanced practitioners rely on intuition and experience to determine which
`areas ofa body need the most energy healing.
`The practitioners hands are held fiat against the receivers body, with the fingertips touching. There can be over 20
`positions on both sides of the body where the hands are placed. The positions begin at the crown ofthe head and
`move towards the feet. The receiver usually turns over once during the session. The practitioners hands are held in
`each position for a usually five minutes, to allow the transfer of energy and the healing process to take place. In each
`position, the hands are kept stationary, unlike typical massage where the hands move, and both the giver and
`receiver attempt to maintain an attitude of awareness, openness, and caring.
`Reiki practitioners recommend that those receiving reiki for the first time go through a series of three to four initial
`treatments over the course of about a week, to allow for cleansing and the initial readjustment of energy Reiki
`sessions can cost from $304 [)0 per session. Insurance coverage is rare, and consumers should consult their
`individual policies as to whether or not such therapies are included.
`Self-treatment with reiki
`Although reiki practitioners believe that formal training is necessary to team the proper methods of energy channeling
`and healing, individuals can still use some of the basic positions of reiki to relieve stress and to stimulate heating on
`themselves or another. The positions can be performed anywhere and for however long they are needed. Positions
`generally move from the top ofthe body down, but positions can be used virhereverthere is pain or stress. Mental
`attitude is important during reiki; the mind should be cleared ofalt stressful thoughts and concentrated on
`compassion, love, and peace as forms of energy that are surrounding, entering, and healing the body.
`The following positions are illustrated in Reiki.’ Energy Medicine.’
`- Position one: Hands are placed on the top of the head, with the wrists near the ears and the fingertips touching
`on the crown of the head. Eyes should be closed. Hold for five minutes or more. until the mind feels clear and
`calm.
`- Position two: Cup the hands slightly and place the palms over the closed eyes, with the fingers resting on the
`forehead.
`- Position three: Place the hands on the sides of the head, with the thumbs behind the ear and the palms over
`the lower gaws, with the fingers covering the temples.
`Position four Place one hand on the back ofthe neck, at the base ofthe skull, and put the other hand on the
`head jLlEl above it, parallel to it.
`Position five: Wrap the hands around the front of the throat, and rest them there gently with the heels of the
`hands touching in front.
`Position six: Place each hand on top of a shoutder, close to the side of neck, on top of the trapezius muscle.
`Position seven: Form a T—shape with the hands over the chest, with the left hand covering the heart and the

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