PTO Form 1930 (Rev 9/2007)
`
`OMB No. 0651-0050 (Exp. 4/30/2009)
`
`Request for Reconsideration after Final Action
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
`
`SERIAL NUMBER
`
`85414191
`
`LAW OFFICE
`ASSIGNED
`
`LAW OFFICE 116
`
`MARK SECTION (no change)
`
`ARGUMENT(S)
`
`Please see the argument in the evidence section.(cid:160)(cid:160)
`
`EVIDENCE SECTION
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)EVIDENCE FILE NAME(S)
`
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`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF
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`
`evi_17479185247-
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`
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`
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`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)ORIGINAL PDF FILE
`
`evi_17479185247-185902358_._Platinum_Exh2.pdf
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
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`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0039.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0040.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0041.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0042.JPG
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)ORIGINAL PDF FILE
`
`evi_17479185247-185902358_._Platinum_Exh4.pdf
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF
`FILE(S)
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`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0043.JPG
`
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`
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`
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`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0047.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0048.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0049.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0050.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0051.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0052.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0053.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0054.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0055.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0056.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0057.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0058.JPG
`
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`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0060.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0061.JPG
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)ORIGINAL PDF FILE
`
`evi_17479185247-185902358_._Platinum_Exh5.pdf
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF
`FILE(S)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(2 pages)
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0062.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0063.JPG
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)ORIGINAL PDF FILE
`
`evi_17479185247-185902358_._Platinum_Exh6.pdf
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF
`FILE(S)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(6 pages)
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0064.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0065.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0066.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0067.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0068.JPG
`
`\\TICRS\EXPORT16\IMAGEOUT16\854\141\85414191\xml4\RFR0069.JPG
`
`DESCRIPTION OF
`EVIDENCE FILE
`
`The Argument and Exhibits 1-6 in support thereof.
`
`ADDITIONAL STATEMENTS SECTION
`
`SECTION 2(f)
`
`The mark has become distinctive of the goods/services through the applicant's
`substantially exclusive and continuous use in commerce that the U.S.
`Congress may lawfully regulate for at least the five years immediately before
`the date of this statement.
`
`SIGNATURE SECTION
`
`DECLARATION
`SIGNATURE
`
`/Andrew C. Aitken/
`
`SIGNATORY'S NAME
`
`Andrew C. Aitken
`
`SIGNATORY'S
`POSITION
`
`Attorney of record, Maryland bar member
`
`SIGNATORY'S PHONE
`NUMBER
`
`(301) 537-3299
`
`DATE SIGNED
`
`01/23/2013
`
`RESPONSE SIGNATURE
`
`/Andrew C. Aitken/
`
`SIGNATORY'S NAME
`
`Andrew C. Aitken
`
`SIGNATORY'S
`POSITION
`
`Attoeny of record, maryland bar member
`
`SIGNATORY'S PHONE
`NUMBER
`
`(301) 537-3299
`
`DATE SIGNED
`
`AUTHORIZED
`SIGNATORY
`
`01/23/2013
`
`YES
`
`CONCURRENT APPEAL
`NOTICE FILED
`
`NO
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`Wed Jan 23 19:07:30 EST 2013
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`TEAS STAMP
`
`USPTO/RFR-174.79.185.247-
`20130123190730428254-8541
`4191-49069c7b7a51ccc9b474
`ea097e2d87a154-N/A-N/A-20
`130123185902358438
`
`PTO Form 1930 (Rev 9/2007)
`
`OMB No. 0651-0050 (Exp. 4/30/2009)
`
`Request for Reconsideration after Final Action
`To the Commissioner for Trademarks:
`
`Application serial no. 85414191 has been amended as follows:
`
`ARGUMENT(S)
`In response to the substantive refusal(s), please note the following:
`
`Please see the argument in the evidence section.(cid:160)(cid:160)
`
`EVIDENCE
`Evidence in the nature of The Argument and Exhibits 1-6 in support thereof. has been attached.
`Original PDF file:
`evi_17479185247-185902358_._Platinum_Request_For_Reconsideration_After_Final_191.pdf
`Converted PDF file(s) (7 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Original PDF file:
`evi_17479185247-185902358_._Platinum_Exh1.pdf
`Converted PDF file(s) (5 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Original PDF file:
`evi_17479185247-185902358_._Platinum_Exh2.pdf
`Converted PDF file(s) (17 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`
`

`
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Original PDF file:
`evi_17479185247-185902358_._Platinum_Exh3.pdf
`Converted PDF file(s) (12 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Original PDF file:
`evi_17479185247-185902358_._Platinum_Exh4.pdf
`Converted PDF file(s) (19 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`
`

`
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Original PDF file:
`evi_17479185247-185902358_._Platinum_Exh5.pdf
`Converted PDF file(s) (2 pages)
`Evidence-1
`Evidence-2
`Original PDF file:
`evi_17479185247-185902358_._Platinum_Exh6.pdf
`Converted PDF file(s) (6 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`
`ADDITIONAL STATEMENTS
`Section 2(f), based on Use
`The mark has become distinctive of the goods/services through the applicant's substantially exclusive and
`continuous use in commerce that the U.S. Congress may lawfully regulate for at least the five years
`immediately before the date of this statement.
`
`SIGNATURE(S)
`Declaration Signature
`If the applicant is seeking registration under Section 1(b) and/or Section 44 of the Trademark Act, the
`applicant has had a bona fide intention to use or use through the applicant's related company or licensee
`the mark in commerce on or in connection with the identified goods and/or services as of the filing date of
`the application. 37 C.F.R. Secs. 2.34(a)(2)(i); 2.34 (a)(3)(i); and 2.34(a)(4)(ii); and/or the applicant has
`had a bona fide intention to exercise legitimate control over the use of the mark in commerce by its
`members. 37 C.F. R. Sec. 2.44. If the applicant is seeking registration under Section 1(a) of the Trademark
`Act, the mark was in use in commerce on or in connection with the goods and/or services listed in the
`application as of the application filing date or as of the date of any submitted allegation of use. 37 C.F.R.
`Secs. 2.34(a)(1)(i); and/or the applicant has exercised legitimate control over the use of the mark in
`commerce by its members. 37 C.F.R. Sec. 2.44. The undersigned, being hereby warned that willful false
`statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section
`1001, and that such willful false statements may jeopardize the validity of the application or any resulting
`registration, declares that he/she is properly authorized to execute this application on behalf of the
`applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be
`registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant
`to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person,
`firm, corporation, or association has the right to use the mark in commerce, either in the identical form
`thereof or in such near resemblance thereto as to be likely, when used on or in connection with the
`goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; that if the
`original application was submitted unsigned, that all statements in the original application and this
`submission made of the declaration signer's knowledge are true; and all statements in the original
`application and this submission made on information and belief are believed to be true.
`
`

`
`Signature: /Andrew C. Aitken/(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Date: 01/23/2013
`Signatory's Name: Andrew C. Aitken
`Signatory's Position: Attorney of record, Maryland bar member
`Signatory's Phone Number: (301) 537-3299
`
`Request for Reconsideration Signature
`Signature: /Andrew C. Aitken/(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Date: 01/23/2013
`Signatory's Name: Andrew C. Aitken
`Signatory's Position: Attoeny of record, maryland bar member
`
`Signatory's Phone Number: (301) 537-3299
`
`The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the
`highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal
`territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to
`the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian
`attorney/agent not currently associated with his/her company/firm previously represented the applicant in
`this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power
`of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to
`withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the
`applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing
`him/her as an associate attorney in this matter.
`
`The applicant is not filing a Notice of Appeal in conjunction with this Request for Reconsideration.
`
`Serial Number: 85414191
`Internet Transmission Date: Wed Jan 23 19:07:30 EST 2013
`TEAS Stamp: USPTO/RFR-174.79.185.247-201301231907304
`28254-85414191-49069c7b7a51ccc9b474ea097
`e2d87a154-N/A-N/A-20130123185902358438
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`IN THE U.S. PATENT AND TRADEMARK OFFICE
`
`Application Serial No. 85414191
`
`Mark
`
`Applicant: Platinum Brands, Inc.
`
`Commissioner of Trademarks
`PO. Box 1451
`
`Alexandria, VA 223 13- 145 1
`
`Request For Reconsideration After Final Rejection
`
`In its Final Rejection, the Examiner continues to rely upon a registered design for plum
`
`wines and liquors, U.S Registration No. 78901104 (the ‘ 104 Container) and U.S Registration No.
`
`78,901,110 (the ‘ 1 10 Container) (collectively the “cited marks” attached hereto as Exhibit 1 )
`
`and contends that the cited registration is confusingly similar to the Applicant’s.
`
`Reconsideration of the rejection is respectfillly requested.
`
`As Previously Argued, the Applicant’s Containers and Cited Containers Are
`Materially Different
`
`As previously discussed when the Applicant’s container is compared to the cited marks
`
`(Exhibit 1) it is readily apparent that the respective containers are different in a number of
`
`material respects. As discussed previously, the differences between the respective marks are
`
`material and self—evident.
`
`A first significant difference relates to the cap and its relationship to the bottle. The ‘ 104
`
`Container and ‘ 1 10 Containers have a cap with a diameter that is substantially the same
`
`

`
`diameter as the bottle portion or element. In contrast, the diameter of the applicants cap is
`
`distinctively smaller than the diameter of the bottle. This difference fi1I'tl16I' contributes to a
`
`different overall impression with respect to the containers.
`
`A second difference is that both the ‘104 Container and ‘ 1 10 Container have an annular
`
`concave region between the cap and shoulder of the bottle that slants from the shoulder inward
`
`and then extends back out in a radial direction at an angle of about 90 degrees with respect to the
`
`orientation of the bottle. This feature is completely absent in the Applicant’s Container. In the
`
`Applicant’s Container, the shoulder of the bottle extends to the central axis of the bottle in a
`
`horizontal direction and then the cap extends perpendicular from the flat surface.
`
`A third difference relates to the location of the label. The ‘ 104 Container and ‘ 1 10
`
`Container, depicts the location of a label that is adhered around the circumference of the bottle.
`
`This label location and orientation is a feature of the registered mark. The Applicant’s mark
`
`lacks this feature and therefore is further distinct from the cited mark.
`
`The overall shape of the ‘104 Container is more broad and squat than the Applicant’s
`
`bottle which is significantly more elongate. Specifically, the width to height to Width ratio of
`
`‘ 104 container is approximately 2.5 to 5 .5 . In contrast, the Applicant's container has a Width to
`
`height ration of 1.5 to 7.5. This difference alone results in a distinct commercial impression
`
`with respect to the two containers. While the ‘I10 Container is slightly more elongate than the
`
`‘104 Container, the Applicant’s mark nevertheless is distinctive for the same reasons discussed
`
`above.
`
`

`
`II.
`
`The Cited mark should not be afforded broad Protection
`
`Moreover, the strength of the cited mark and its scope of protection is not particularly
`
`wide in View of other similar bottles that have been registered for similar goods. For example,
`
`Voss USA has been issued registrations for cylindrical bottles having cylindrical caps and with
`
`horizontal labels which are similar to both the ‘ 104 Container and ‘1 10 Container for water. See
`
`U.S. Registrations Nos. 3440225; 3259981, 75753149, 78621197, 78621263, 78714997
`
`(horizontal label), and 78714999 (horizontal label) (The “Voss marks” attached hereto as Exh. 2)
`
`Whether water and wine can be regarded as “related goods” may be unresolved issue but
`
`for present purposes should be considered as related. The two products are both beverages and
`
`are generally sold through the same channels of trade- namely through retail food and beverage
`
`outlets. The owners of the Voss marks certainly considered that the goods were related when
`
`they initiated a lawsuit in the Southern District of New York with respect to the applicant’s
`
`goods which were limited to wine. See Voss ofNorway V. Enoitalia Sp.a., Platinum Brands,
`
`LLC and A. V. Imports, Inc. (S.D.N.Y. 2006). A search of the records of the trademark office for
`
`the term “drinking water” and wine revealed more than 275 live registrations or applications.
`
`Exh. 3. While the applicant has not reviewed each of these results, a number of the applications
`
`and registrations list both wine and drinking water. These include Smatts, U.S. No. 3841596;
`
`Fit for Fun; U.S. No. 3409270; Dr Red, U.S No. 3781269; Moods ofNorway, U.S No. 3418587;
`
`Budgy Smuggler, U.S. No. 4155063; and Terre Da Vino, U.S No. 4200548. (collectively
`
`attached hereto as Exh. 4)
`
`In addition, Wine and water are routinely consumed together during
`
`meals as most place settings include both water and wine glasses. Thus, for the purpose of this
`
`response, it is submitted that the goods water and wine can be considered related.
`
`

`
`In view of the foregoing the Applicant respectfully traverses the Examiner’s
`
`contention that the average purchaser would retain a general impression of the marks as being
`
`the same or similar or would believe that the goods come from the same source.
`
`III. The Rejection Based Upon Alleged Non—Distinctive Packaging
`
`The Examiner has also rejected the Application on the grounds that the Applicant’s
`
`Container is not distinctive.
`
`It is not clear if this ground for rejection was continued in the Final
`
`Rejection. To the extent that the rejection remains, reconsideration of the rejection is
`
`respectfully requested.
`
`In order to determine whether Applicant’s app1ied—f0r mark for the wine bottle is
`
`distinctive and can be registered. the mark must be examined according to the factors set out by
`
`Seabrook Foods, Inc. v. Bar-Well Foods Ltd, 568 F.2d 1342, 1344 (C.C.P.A. l978)(.I. Rich).
`
`In
`
`determining whether the design is arbitrary or distinctive courts have looked to the following
`
`factors:
`
`0 whether the design is a "common" basic shape or design. Id. See also, In re
`Hz?/ierich & Bradsby 7o.,_204 F.2d 287, 40 CCPA 990, 97 USPQ 451 (1953); In
`re David Crystal, Inc.,_49 CCPA 775. 296 F.2d 771. 132 USPQ l (1961).
`
`whether the design was unique or unusual in a particular field. Seabrook Foods
`at 1344. See also In re Dara Packaging Corp.,_453 F.2d l300, 59 CCPA 776.
`172 USPQ 396 (1972); see also, In re Hi?/eri'cn & Bradsby Co, si.rpra_iiote 4,
`and Radio Corp. ofAmeri'ca v. Decca Records, Inc.,_5 '1 F.Supp. 493, 58 USPQ
`531 (D.C.N.Y.l943).
`
`0 whether the design was a mere refinement of a coinmonly- adopted and well-
`known form of ornamentation for a particular class of goods viewed by the public
`as a dress or ornamentation for the goods. Seabrook Foods at l344. See also In re
`General Tire & Rzrbber Co.,_404 F.2d 1396, 56 CCPA 867, l60 USPQ 415
`(1969); PIa.s'riIire Corp. v. Kassnar In1porr.s',_508 F.2d 824. 184 USPQ 348 (Cust.
`& Pat.App.l975), and
`
`

`
`0 whether the design is capable of creating a commercial impression distinct from
`the accompanying words. Seabrook Foods of 1344. See also In re E. J. Brock &
`Sons,_256 F.2d 325, 45 CCPA 998, 118 USPQ 308 (1958); In re Swift & Co.,_223
`F.2d 950, 42 CCPA 1048, 106 USPQ 286 (1955).
`
`Here, while the design can be regarded as a basic shape, the design is nevertheless
`
`both unique and unusual in the conventional wine imiustry. As discussed in the Applicant’s
`
`response submitted on June 28, 2012 (and which is incoiporated herein by reference) , the fact
`
`that the bottle is unique is supported by ample evidence from numerous separate and independent
`
`sources. Moreover, to the extent that the applicant’s is not inherently distinctive for wine, the
`
`applicant has been exclusively using the mark for more than five years and, as such the has
`
`acquired distinctiveness under Section 2(f).
`
`It is submitted that the existence of container for
`
`plum wine that was cited by the Examiner (the cited marks) that includes the cylinder bottle
`
`feature does not undermine the conclusion. Plum wine is not conventional wine and the
`
`packaging of the plum wine that is presented in cited marks is different than applicants.
`
`III.
`
`Response to the Issues raised by the Examiner in the Final Rejection
`Regarding the Examiner’s Additional Exhibits.
`
`In the Final Rejection. the Examiner cites to alleged suppliers of cylindrical wine
`
`bottles, apparently available from manufacturers (See generally Attachments 2- l0 to final Office
`
`Action). However the existence of trade listings offering for sale cylindrical wine bottles does
`
`not establish that the design has actually ever been used in connection with wines, in the US or
`
`anywhere in the world. As previously represented, the applicant is not aware of the sales of any
`
`wines in the container shape that is the subject of the application in the U.S. To the extent that
`
`

`
`attachments 2-10 are relevant, they may suggest that the cited marks are not afforded broad
`
`scope of protection because of the existence of offers for sales of other cylindrical bottles for use
`
`with Wine.
`
`In addition, attachments 2-10 to the Final rejection do not disclose structures that are
`
`similar or the same as the mark that the applicant seeks to register. For example, it submitted
`
`that the existence of cylindrical Wooden or tin boxes that are intended to hold conventional wine
`
`bottles (Attachment Final Rejection) is inapposite to the relevant inquiry here. The applicant’s
`
`mark includes the combination of a cylindrical bottle and an extended cylindrical cap that has a
`
`smaller diameter than the diameter of the bottle. This structure is not disclosed in the attached
`
`internet search pages and, more importantly is not disclosed in connection with the sale of Wines.
`
`IV The Applicant Respectfully Disagrees with the Examiner’s Contention In the Final
`
`Rejection That the Goods are Identical.
`
`In the Final Rejection, the Examiner presumed that the goods were identical. The
`
`applicant respectfully disagrees with the Examiner. The cited marks identify the goods as “Wine
`
`and spirits, namely plum Wines and liqueurs.” It is submitted that the applicant’s goods, namely
`
`wine, while sold through similar channels of trade because they are both alcoholic beverages, are
`
`nevertheless different. It is submitted that the public and understand that fruit wines, and
`
`especially plum Wines and liquor are different than wines made from grapes. Even the dictionary
`
`that the term “Wine” conventionally refers to Wines made from grapes. Exh. 5.
`
`Plum wine is
`
`also defined differently that Wine made from grapes by the regulatory authority with jurisdiction
`
`over alcoholic beverages. Compare 27 CFR § 4.21(e) with 27 CFR § 4,21(a). It is submitted
`
`that plum wine is a specialty product, not widely available, and is primarily imported from Asia.
`
`

`
`Exh. 6.
`
`It is submitted that Plum Wine does not directly compete with conventional wine made
`
`from grapes and occupies a separate and distinct market segment — like that of Sake or dessert
`
`wines.
`
`IV.
`
`Section 2(f) Statement
`
`The mark has become distinctive of the goods through the applicant's substantially
`
`exclusive and continuous use in commerce for at least the five years immediately before the date
`
`of this statement. In particular, the applicant has sold wine using since at least as early as
`
`January 1, 1997 using the subject mark. In addition, the Applicant previously submitted
`
`unsolicited media coverage and consumer responses relating to the bottle. This evidence,
`
`including consumer statement of recognition, are powerful proof of secondary meaning. See 37
`
`CFR § 2.41; TMEP 1212.06 et seq. The applicant has sold tens of thousands of cases of the wine
`
`since its introduction to the US market.
`
`Wherefore, it is respectfully submitted that each of the grounds of rejection has been
`
`traversed.
`
`

`
`

`
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`IC 033. US 047 049. G & S: wine and spirits, namely plum wine and liqueurs. FIRST USE:
`19860106. FIRST USE IN COMMERCE: 19910900
`
`Mark Drawing
`(2) DESIGN ONLY
`Code
`Design Search 19.09.03 - Bottles, jars or flasks with straight, vertical sides; Fiasks with straight or vertical sides;
`Code
`Jars with straight or vertical sides
`Trademark
`Search Facility
`Classification
`Code
`Serial Number
`
`ART—19.09 Bottles; jars; flasks
`
`78901110
`
`Filing Date
`Current Basis
`
`June 5, 2006
`1A
`
`Original Filing
`Basis
`Published for
`Opposition
`Change in
`Registration
`Registration
`Number
`
`1A
`
`August 14, 2007
`
`CHANGE IN REGlSTRAT|ON HAS OCCURRED
`
`3324319
`
`R°9i5‘”'“°“
`Date
`
`October 30 2007
`'
`
`Owner
`
`(REGISTRANT) CHOYA UIVIESHU CO.. LTD. CORPORATION JAPAN 160-‘l KOMAGATANI
`HAB|KiNO CITY, OSAKA JAPAN
`
`A“°"”°Y °’
`
`Philip R. Zender
`
`http://tess2.uspto. gov/bin/showfield?f=d0c&.:state=4009:d9xgvw.2.1
`
`1/23/201 3
`
`

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`Record
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`Description of Color is not claimed as a feature of the mark. The mark consists of a distinctive, cylindrical bottle
`Mark
`and cap. The dotted or broken lines in the drawing are intended to show the position of a label on
`the bottle and are not claimed as part of the mark.
`TRADEMARK
`PRlNC|PAL~2(F)
`
`Type of Mark
`Register
`LiveIDead
`Indicator
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`LIVE
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`I-rum:
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`"hm-ri}st~:.rz
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`S’t'E?L-‘fi_’f\.!t'fi:.‘[!i mag Fnmu t:+zc:.»~::.-au:c:a- SEARCH 06
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`LHOME I SITE INDEX} SEARCH I BBUSINE55 I HELP I PRIVACY POLICY
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