BULKY DOCUMENTS
`
`(Exceeds 100 pages)
`
`Filed:
`
`5 7 2012
`
`Title: REQUEST FOR RECONSIDERATION AFTER FINAL
`ACTION.
`
`Part
`
`lofl
`
`

`
`PTO Form 1930 (Rev 9/2007)
`OMB No. O6b1»00b0 (Exp. 4/3012008)
`
`Request for Reconsideration after Final Action
`
`The table below presents the data as entered.
`
`Input Field
`SERIAL NUMBER
`
`.
`
`V
`] 85225539
`
`, .
`
`.........
`
`. ..
`
`. -
`
`i
`LAW OFFICE
`%LAW OFFICE 107
`ASSIGNED
`MARK SECTION (no change)
`ARGUMENT(S)
`
`APPLICANT’S RESPONSE TO OFFICE ACTION
`
`Disclaimer Re uirement
`
`The Examining Attorney has required a disclaimer of the term FIFTEEN within Applicant’s mark THE
`FULL FIFTEEN, on the grounds that same merely describes a feature of Applicant's goods. Applicant
`respectfully disagrees that any disclaimer is needed and submits that its mark is unitary, and that term
`FIFTEEN as used within its mark is at a minimum suggestive of Applicant’s goods.
`
`from any
`impression separate and apart
`Unitary marks are marks which create a commercial
`iunregistrable component of the mark. See TMEP 1213.05. The Trademark Offlce must consider the
`i meaning of the terminology when making a determination regarding a disclaimer.
`Id. Even if a mark
`contains a descriptive word, if such term is combined with non—descriptive matter in such a way that the
`descriptive significance of the word in relation to the goods is lost, no disclaimer is needed. Id. Marks
`that may be unitary include double entendre marks, marks with incongruous meanings, marks with a l
`unique sound pattern, and slogan marks.
`Ia’.
`This case is analogous to In re J. R. Carlson Laboratories, Inc., 183 USPQ 509 (TTAB 1974), a case
`involving an Applicant’s appeal to the Board of a disclaimer requirement for the term E within the mark E
`I
`E GEM for bath products containing vitamin E. The Board reversed the Examiner’s requirement for a E
`disclaimer, and held that the mark was a compound mark that would create a singular impression on
`consumers, such that no disclaimer was required. It stated “notwithstanding the fact that purchasers of
`applicant's goods would more or less recognize the significance of the letter “E“. ..[the term E] serves an
`iadditional function as a salient feature of applicant's trademark.” Id. at 511.
`In the case at hand,
`Applicant submits that consumers will not be likely to recognize the significance of the term FIFTEEN
`as used within Applicant’s mark, because ofthe inventive pairing of the terms FULL and FIFTEEN. In E
`addition, as inJ. R. Carlson, Applicant’s mark will create a singular impression on consumers. Because
`the mark is unitary, no term should be disclaimed.
`
`E
`
`In the final refusal, the Examiner argued that a disclaimer is needed because “other wine sellers would I
`need to use the number FIFTEEN to describe the alcohol content of their wines, if they contain that
`percentage of alcohol”. However, registration of Applicant’s unitary mark without disclaimers would E
`
`

`
`not prevent others from using the term FIFTEEN in a descriptive manner. See J. R. Carlson at 111 ( E
`§“registration of a compound mark is ...recognition of rights in the mark as a whole”). The belowi
`referenced coexisting marks are illustrative.
`
`I
`
`The first mark shown below contains the term 15 in a descriptive manner; the mark uses the term within
`_ the phrase “l5% TO 16% ALC BY VOLUME.” Consumers are certain to understand that “15”
`indicates a percentage of alcohol in this mark. In contrast, the Applicant’s mark, THE FULL FIFTEEN, f
`is unitary and does not employ a descriptive usage of the term FIFTEEN. Similarly, the second mark in
`the chart below incorporates the phrase “ALC. 13.0% BY VOLUME", which is disclaimed. This mark
`coexists with the mark 13.1 for the same goods, in which the number 13 or 13.1 is not disclaimed. Both _
`marks use the term THIRTEEN; however, one mark illustrates descriptive use and features an
`appropriate disclaimer, whereas the other illustrates usage within a unitary suggestive mark, such that no ;
`disclaimer is needed. Such examples support Applicant’s position that its mark does not incorporate a
`descriptive usage of the term FIFTEEN, and such term should not be disclaimed within its mark. More
`information regarding these marks are shown below:
`’
`
`SSOCCIATION PRODUCED AND
`BOTTLED BY OTOKOYAMA co. LTD
`HOKKAIDO, JAPAN 15% TO 16% ALC
`; BY VOLUME NET CONTENTS 1.3
`LITERS and Design
`
`SN:76-354592
`RN:2,793,728
`
`,
`
`‘
`
`:
`
`Disclaimer:
`HE PORTION OF THE JAPANESE
`
`CHARACTERS WHICH TRANSLATE TO
`‘ "SAKE ASSOCIATION; CORPORATION;
`: LIMITED; HOKKAIDO ASAHIKAWASHI
`NAGAYAMA 2-JO, 7-CHOME; NORTH
`SEA; OTOKOYAMA; BREWED IN ITAMI;
`A NTETYPE OF SAKE; PORTION OF
`- LAND; SAKE OF
`
`SESSHUKAWANOBENOGOU; JAPAN"
`‘ ND THE LATIN CHARACTERS AS
`FOLLOWS: "15% TO 16% ALC BY
`OLUME; NET CONTENTS 1.8 LITERS;
`PRODUCED AND BOTTLED BY; CO.,
`LTD.; HOKKAIDO, JAPAN; SAKE
`SSOClAT|ON"
`B2 2004 PINOT NOIR OREGON ALC.
`13.0% BY VOLUME and Design
`SN:77-315915
`
`RNi3,629.412
`
`'
`
`: Disclaimer:
`
`5 "2004 PINOT NOIR OREGON ALC.
`13.0% BY VOLUME"
`
`:
`
`'
`
`'
`
`Filed:
`
`:
`
`'
`
`ctober 29, 2007
`Published:
`‘ rll 22, 2008
`
`Eugene Wine
`Cellars, LLC
`(Oregon Limited
`
`Liability Company)
`
`255 Madison Street
`Eugene, Oregon
`97402
`
`p
`E
`
`I
`g
`
`‘
`
`l
`
`E
`
`

`
`(int'l Class: 33) Red Finish Line Wines,
`ine; table wines;
`Peter R. Gower,
`hite wine; wine
`United States
`(Michigan Sole
`Proprietorship)
`10720 West L Ave
`
`
`
`
`
`
`13,1
`SN277-086386
`RN:3,412,333
`
`
`pril 15, 2008
`
`
`
`
`
`lnt'I Class: 33
`First Use:
`
`une 1, 2007
`Filed:
`
`anuary 19, 2007
`Published:
`
`
`
`Kalamazoo,
`Michigan 49009
`
`
`
`
`
`
`
`
`
`October 23, 2007
`
`uly 31, 2007
`Ilowed:
`
`TARR print outs of these marks are attached as Exhibit A.
`
`As stated above, courts have also acknowledged that unitary marks which combine arguably descriptive
`components are registrable without disclaimers if the pairing or juxtaposition of the words is inventive or:
`fihas an incongruous or unclear meaning as applied to the goods or services. For example, in In re:
`iHampshire-Designers, Inc., 199 USPQ 383 (TTAB 1978), the Board rejected an examining attomey’s
`iarguments that the term DESIGNERS within the mark DESIGNERS PLUS+ should be disclaimed,i
`because the mark as a whole was unitary. The Board noted that the meaning of the term DESIGNERS
`was “undoubtedly” well-known, but that the pairing of the term with “PLUS+” created a mark that,
`iwhen considered in its entirety, did not describe “with any degree of particularity some quality ori
`characteristic of the goods in connection with which it is used”, such that no disclaimer was appropriate.
`Id at 384. The Board emphasized that the appropriate analysis regarding whether a disclaimer was
`ineeded hinged upon the inquiry of whether the term “DESIGNERS” imparted a merely descriptive
`significance when within fig Applicant’s mark, rather than as used apart from the mark.
`I(_i_. (emphasis
`iadded).
`In other words, a dissection of a term from the mark as a whole is not appropriate when
`determining whether a disclaimer is appropriate. Also see TMEP 1213.05.
`
`sr
`
`Similarly, the pairing of terms in Applicant’s mark is inventive as applied to Applicant's goods, and the
`iterm FIFTEEN as used in Applicant’s mark does not describe “with any degree of particularity”
`lApplicant’s goods. See also TMEP Section 1213.05 (“[A] descriptive word can be combined withé
`inondescriptive wording in such a way that the descriptive significance of the word in relation to the ;
`goods is lost and the combination firnctions as a unit...Anexample is the term “Black Magic,” [ini
`which] “black” is not intended to have color significance in relation to the goods, and should not be
`disclaimed even if the mark is applied to goods that are black in color). The term FIFTEEN also has
`varying significance when used in different contexts. The term has biblical significance, it indicates the
`ihalf—way point in many months, it has significance in sports and sporting events, and it is commonly.
`§used in the phrase “15 MINUTES FAME”. See Exhibit B. As used within Applicant’s mark, and
`behind the term FULL (which may suggest some quality relating to taste or flavor), the term certainly
`will not communicate “15% alcohol” to consumers.
`
`EE u
`
`
`
`mbers, when used in a unitary mark, to be registrable on the Principal Register withoutrequiring
`isclaimers.
`In this regard, Applicant notes there are numerous co-existing marks registered on the
`rincipal Register (or allowed) containing numerical terms for wines or other alcoholic beveragesi
`without disclaimers by the Office. Applicant notes in particular the marks SHIRAZ 9, 8 1/2 and Design,
`FIRST ELEVEN and TWELVE, all of which are associated with wines and do not feature;
`disclaimers for the various number terms within each. Details regarding these marks and others are as
`
`

`
`V follows:
`
`A M/SNIRN/Disclaime StatuslKe Dates
`"LARA|NE," "B-17
`1 57TH BOMB
`
`j GROUP," SCARLET
`} HARLOT and Design |nt'l Class: 33
`§
`First Use:
`
`SN:85—326398
`' RN:4,107,973
`
`'
`
`,
`
`Full Goods/Services ;
`(|nt'| Class: 33) Wine
`
`.
`
`California 90067
`
`i
`j SN:77-086034
`: RN:3,463,192
`
`|nt'| Class: 33) Wines
`
`Rbz Vineyards, LLC
`(California Limited
`Liability Company)
`
`i
`
`%
`
`E
`E
`E
`
`E
`
`E
`
`E
`
`E
`
`' (
`
`1
`,
`
`,
`
`:
`
`lnt'| Class: 33
`First Use:
`
`13 JASON A.
`COLEMAN
`
`une-24, 2008
`Published
`‘ pril 24, 2012
`
`‘
`J SN:85-468701
`
`Filed:
`
`(lnt'| Class: 33) Wine
`
`Gauge Wines, LLC
`(California Limited
`Liability Company)
`1437 4th Street
`Napa, California
`94559
`
`'
`
`'
`
`Boise, Idaho 83714
`
`(|nt'| Class: 33) Wine
`(lnt'| Class: 35) Retail jewelry
`stores
`
`Jason Coleman
`'
`
`723 Nw 10th Ave
`
`

`
`13.1
`
`Finish Line Wines,
`
`Peter R. Gower,
`‘ pril 15, 2008
`
` 1 SN:77-086386
`United States
`
`
`
`(Michigan Sole
`Proprietorship)
`10720 West L Ave
`
`Kalamazoo,
`Michigan 49009
`
`
`
`RN:3,412,333
`
`|nt'| Class: 33
`First Use:
`
`une 1, 2007
`Filed:
`
`(|nt'| Class: 33) Red wine; table
`ines; white wine; wine
`
`
`
`
`
`anuary 19, 2007
`Published:
`
`uly 31, 2007
`
`
`
`
`SN:76—602859
`RN:3,056,032
`
`
` 14 HANDS
`
`(|nt'| Class: 33) Wine
`
`
`
`
`
`uly 19, 2004
`Published:
`
`une 21, 2005
`
`SN:77—567644
`
`RN:3,656,984
`
`(lnt'| Class: 33) Wine
`
`
`
`
`(lnt'| Class: 33) Wines
`
`Cantine Giacobazzi
`
`S.R.L.
`
`Filed:
`
`September 11, 2008
`Published:
`
`
` 8 1/2 and Design
`‘ ugust 20, 2005
`
`
`SN:73—-440894
`
`Filed:
`RN:1,355,714
`
`(ltaly Limited
`Liability Company)
`ia Provinciale
`
`
`
`
`
`
`
`‘ ugust 24, 1983
`
`

`
`;
`
`EE
`
`E
`
`Ovest 57
`‘ 1015 Nonantola
`
`(Mo) Italy
`
`.
`
`.
`
`Del Dotto Vineyards
`(Nevada Corp.)
`1291 West Zinfandel
`
`Published:
`une 11, 1985
`
`Registered:
`‘ uust 20, 1985
`
`(lnt'l Class: 33) Wines
`
`SN:78—196239
`)RN:2,812,972
`
`SN:77-152288
`RN:3,359,037
`
`9 OUT OF 10 and
`Design
`
`SN:79-070992
`RN:3,889,268
`
`‘pril -9, 2007
`Published:
`October 9, 2007
`Registered
`December 14, 2010
`
`Filed:
`anuary 23, 2009
`Published:
`September 28, 2010
`
`'
`
`‘
`
`1
`
`3
`
`g
`
`2
`=
`
`xb Finewines
`(|nt'l Class: 33) Alcoholic
`beverages except beer, namely, GmbH
`ine, sparkling wine,
`(Germany Limited
`champagne, aperitifs, brandy,
`Liability Company)
`prepared alcoholic cocktails,
`‘ m Opernplatz 2
`liqueurs and alcoholic essences 60313 Frankfurt Am i
`and alcoholic extracts
`Main
`’
`
`.
`i
`
`Germany
`
`,
`i
`E
`'
`
`(|nt'| Class: 35) Advertising;
`business management; business
`administration; providing office
`unctions; preparation and
`adaption of advertising material,
`namely, preparation of custom
`advertisements for others;
`business information and
`
`consultation; efficiency experts;
`market opinion polling studies
`and public opinion polling;
`organization of exhibitions and
`rade fairs for business and
`promotional purposes, namely,
`0 promote alcoholic beverages,
`00d and drink, temporary
`accommodation, cafeterias,
`canteens, restaurants and bars;
`public relations
`(|nt'| Class: 43) Services for
`providing food and drink and
`emporary accommodation,
`
`

`
`namely, coffee shops, cafeterias,
`canteen services, restaurants,
`bar services, catering and
`providing temporary
`accommodation; providing
`information about hotel
`restaurants and hotel caterin
`
`(lnt'l Class: 33) Wine
`
`Jwb Wine LLC
`(Texas Limited
`Liability Company)
`Suite 1100
`One O'connor Plaza
`
`ictoria, Texas
`77901
`
`{
`
`(|nt'| Class: 5) Dietary
`supplements; medicinal herb
`
`Diamond Hong, lnc.
`(New York Corp.)
`
`and ointments for the relief of
`
`aches and pain; anti-
`inflammatory ointments; ginseng
`(|nt'| Class: 30) Processed
`herbs; herbal extracts for use as
`a food flavoring; processed
`ginseng used as an herb; herbal
`ood beverages; royal jelly for
`ood purposes and tea
`(|nt'l Class: 33) Wine, distilled
`sirits and liueur
`
`(|nt'| Class: 33) Wines
`
`Registered
`February 7, 2012
`
`SN:85-167332
`RN:4,096,950
`
`, BILL 8 and Design
`
`SN:77-899975
`RN:3,935,471
`
`f Disclaimer:
`‘ "KNIT"
`
`SN:78—445655
`
`f RN:3,037,751
`
`|nt'| Class: 5, 30, 33
`First Use:
`
`‘ ugust 28, 2010
`Filed:
`
`Published:
`
`May 18, 2010
`‘ llowedz
`
`anuary 3, 2006
`
`lnt'l Class: 33
`First Use:
`
`September 15, 2003
`Filed:
`
`uly 2, 2004
`Published:
`
`ineburg, LLC, Dba
`Gundlach Bundschu
`
`E
`
`(California Limited
`Liability Company)
`2000 Denmark
`Street
`
`Sonoma, California
`95476
`
`1
`
`l lil
`
`'
`
`Cumulus Wines Pty
`Limited
`(Australia Company)
`I 4 Pitt Street
`
`Sydney Australia
`
`BLOCK 50 5 50 and
`Design
`
`Registered
`‘ pril 1, 2008
`
`(lnt'| Class: 33) Wine
`
`SN:77-054589
`RN:3,406,124
`
`|nt'| Class: 33
`First Use:
`
`February, 2007
`Filed:
`November 30, 2006
`Published:
`
`une 19, 2007
`
`

`
`‘ llowed:
`
`BLOCK NINE
`
`1 SN:77—823046
`
`1 RN:3,777,864
`
`he Woodmar
`
`Group
`(California Limited
`Liability Company)
`1247 Durant Court
`
`alnut Creek,
`
`(lnt'l Class: 33) Wine
`
`: SN:76—428029
`
`RN:2,826,035
`
`Registered 8 & 15
`November 3, 2009
`
`|nt'| Class: 33
`First Use:
`
`anuary 1, 2003
`Filed:
`
`uly 1, 2002
`Published:
`
`‘ pril 8, 2003
`
`March 23, 2004
`Published
`
`May 1, 2012
`
`Filed:
`
`November 17, 2011
`
`(lnt'l Class: 33) Wine, distilled
`spirits
`
`N:78-449953
`
`N:3,118,131
`
`uly 18, 2006
`
`(lnt'l Class: 33) Wine
`
`uly is, 2004
`Published:
`une 28, 2005
`
`Bison Capital LLC
`(Florida Limited
`Liability Company)
`Suite 200
`
`enice, Florida
`34285
`
`Matthew C. Albee,
`Matthew C. Albee, a C
`U.S. Citizen
`.
`
`(Washington Sole
`Proprietorship)
`12976 Roe Road N =
`Bainbridge Island,
`ashington 98110
`
`

`
`ELEVEN CELLARS
`
`SN:72-252814
`RN:832,288
`
`Renewed
`uly 18, 1987
`
`|nt'| Class: 33
`First Use:
`pril 13, 1951
`Filed:
`
`* ugust 22, 1966
`Published:
`May 2, 1967
`Registered:
`ul 18, 1967
`
`(|nt'| Class: 33) Wine
`
`Beaver Wine
`Company
`(Pennsylvania
`Corp.)
`
`(lnt'| Class: 33) Wines
`
`Published:
`November 29, 2011
`
`PERFECT 10
`
`:
`
`'
`
`1 nonima (Sa))
`Camino Santa
`
`Lucia, S/N
`Oyon (Alava) 01320
`Sain
`
`Healdsburg,
`California 95448
`
`‘ uler, Hugo Edwin,
`Dba Fall Creek
`
`ineyards
`
`1402 San Antonio,
`Suite 200
`
`z
`
`5
`
`E
`
`%
`
`_
`
`.
`
`‘ pril 3, 2012
`
`Filed:
`October 21, 2011
`
`RED 9 (Stylized)
`
`1 llowed - Intent to Use
`Statement of Use - Non-Final
`
`(lnt'l Class: 33) Red wine; red
`ines; wine
`
`Ruiguang He
`(China Citizen)
`
`

`
`1004 S. El Molino
`Street
`
`‘ lhambra, California
`91801
`
`Nueva, S/N E-45692 :
`Finca El Jaral
`
`he Trustees of the
`Kent A. Rasmussen
`and Celie E.
`
`Ramsay Revocable
`rust, a California
`
`Celie E. Ramsay, a
`U.S. Citizen, the
`rustees Comprisin
`KentA Rasmussen,
`a U.S.Citizen, and
`Celie E. Ramsay, a
`U.S. Citizen
`
`‘
`
`(California Trust)
`1001 Silverado Trail
`
`(|nt'| Class: 33) Wine
`
`(lnt'| Class: 33) Wine
`
`(lnt'l Class: 33) Wines
`
`Refusal Mailed
`
`‘ pril 18, 2012
`
`|nt'l Class: 33
`First Use:
`
`anuary 1, 2012
`Filed:
`
`October 31, 2010
`Published:
`
`December 6, 2011
`‘ llowed:
`
`October 22, 2009
`
`lnt'| Class: 33
`First Use:
`
`Filed:
`
`November 6, 2002
`Published:
`
`September 2, 2003
`Registered:
`November 25, 2003
`
`Registered
`December 14, 2010
`
`Published:
`
`September 28, 2010
`
`! SN:85—1656O5
`
`Disclaimer:
`
`3 1
`
`E IIREDII
`
`SN:77—776845
`: RN:3,770,447
`
`SIX EIGHT NINE
`
`i SN:85—026537
`RN:3,890,166
`
`so' LlGHT 9 and
`5 Design
`
`Registered
`‘ ugust 10, 2010
`
`(|nt'l Class: 33) Wines, alcoholic La Financiere Auriol
`beverages except beers"
`(France Societe a
`
`

`
`SN:79-075144
`RN:3,832,183
`
`Filed:
`
`October 14, 2009
`Published:
`
`May 25, 2010
`Priority Claim Date:
`une 3, 2009
`
`SN:75—826775
`RN:2,507,896
`
`|nt'| Class: 33
`First Use:
`
`February 15, 2000
`Filed:
`
`Registered:
`
`December 4, 2009
`
`HE FIRST ELEVEN
`
`SN:76—514913
`j RN:2,824,835
`
`(lnt'| Class: 33) [ Wines, ] spirits
`[and liqueurs ]
`
`Responsabilite
`Limitee)
`Rue Gustave Eiffel -
`
`i DE Gaujac
`F-11200 Lezignan
`Corbieres
`France
`
`V
`
`f
`l
`'
`
`Diageo Brands B.V.
`
`‘ msterdam 1014 Bg 1
`Netherlands
`
`im Barry Wines Pty ‘L
`
`3 SN:78—520145
`RN:3,080,830
`
`12
`
`SN:85—217128
`
`5
`
`(lnt'| Class: 33) Wine
`
`Fir Crest Vineyards
`LLC
`
`(Oregon Limited
`Liability Company)
`P.O. Box 787
`
`‘ ugust, 2005
`Filed:
`
`Registered:
`‘ ril 11, 2006
`‘ llowed - Intent to Use 1st
`Extension of Time Granted
`
`(|nt'| Class: 33) Wine
`
`anuary 6, 2012
`
`Filed:
`
`anuary 13, 2011
`Published:
`
`May 24, 2011
`‘ llowed:
`
`12 Vineyards, LLC
`(California Limited
`Liability Company)
`P.O. Box 820
`
`Napa, California
`94559
`
`

`
`INEYARD 29
`
`(lnt'| Class: 33) Wine
`
`2
`
`SN:76-048057
`3 RN:2,469,515
`
`uly 17, 2011
`
`|nt'| Class: 33
`First Use:
`pril 1, 1996
`Filed:
`
`.
`
`.
`
`ILLIAM 8 W 8 and
`Design
`
`'
`
`(|nt'| Class: 5) Dietary
`supplements; medicinal herb
`
`Diamond Hong, Inc.
`(New York Corp.)
`
`SN:76-695732
`RN:3,765,738
`
`inflammatory ointments; ginseng
`or medicinal use
`
`(|nt'| Class: 30) Processed
`herbs; processed ginseng used
`as an herb; herbal food
`beverages; herbal extracts for
`'
`
`(|nt'| Class: 33) Wine, distilled
`sirits and Iiueur
`
`A 456 Baldwin Ave.
`
`El Monte, California
`91731
`
`In Commerce:
`
`September 18, 2008
`|nt'l Class: 5, 30
`
`First Use:
`anuary 23, 2009
`Filed:
`February 11, 2009
`Published:
`
`anuary 12, 2010
`
`‘ llowed - Intent to Use
`
`|nt'| Class: 33
`First Use:
`
`anuary 1, 2012
`Filed:
`
`October 11, 2011
`
`‘
`;
`l
`
`.
`
`;
`1
`
`§
`
`l
`Enclosed as Exhibit C are copies of TARR printouts of the referenced marks, indicating that
`5 none of the registrations or allowed applications contain a disclaimer or the terms of interest in the above 1
`marks, nor are they based on acquired distinctiveness. Such marks indicate that the Trademark Office
`does not regard disclaimers for numerical terms that are not used descriptively within suggestive unitary
`marks. As Applicant's mark is suggestive and unitary, the term FIFTEEN likewise should not be
`disclaimed within its mark.
`
`Moreover, it is USPTO policy not to require disclaimers of individual terms within a registrable slogan
`mark. See Leading Jewelers Guild Inc. v. LJOW Holdings, LLC, 82 USPQ 2d 1901 (TTAB 2007); See 1
`
`i
`
`

`
`ja/so TMEP l2l3(b) (“registrable slogans are unitary, and should not be broken up for purposes of 7
`requiring a disclaimer”). [I] For example, in Schwan’s IP LLC v. Kraft Pizza Co., 79 USPQ 2d 1790
`(8th Cir. 2006), the court acknowledged that the term BRICK OVEN was often disclaimed in marks
`5 relating to pizza but was properly not disclaimed when used for such goods within a slogan mark. In the
`; case at hand, Applicant’s mark is a slogan mark, and the Examiner has indicated that the mark as a
`lwhole is suggestive as applied to Applicant’s goods. As such, Applicant submits its mark is al
`registrable slogan, such that no disclaimers for terms within its mark are required.
`I
`Courts have observed that a distinctive, rhyming pattern within a slogan mark or non—slogan mark can
`: contribute to a mark’s unitary and suggestive nature. For example, the mark WE PRINT—IT IN A MIN—
`§IT was held to be registrable, not descriptive, where the mark was only suggestive of the specifrci
`printing services offered by the applicant, and where the mark featured a distinctive, rhyming nature.
`5.
`See In re Kopy Kat, Inc., 182 USPQ 373 (C.C.P.A. 1974). Thus, in addition to the reasons set out above,
`Applicant submits its mark is unitary due to the distinctive and alliterative pattern.
`
`2li
`
`4
`
`E
`3l
`]i In response to Applicant’s of links of reviews of Applicant’s goods that do not feature any reference to :
`§ “15% alcohol”,
`including the pages set out at Exhibit D, The Examiner has stated that reviews of wine
`often focus on the taste of the wine without mentioning the alcohol content. Applicant submits that this
`further supports the position that consumers will not regard the term FIFTEEN within its mark as having ‘
`any reference to alcohol percentage, especially given the nature of the use.
`
`i
`i.
`
`.7
`9‘>
`3
`
`For the reasons set out above, Applicant requests that the disclaimer requirements be withdrawn.
`
`CONCLUSION
`
`Applicant responded to each issue raised by the Examining Attorney. Accordingly, it is Applicant’s
`belief the referenced application is in condition for publication and such action is respectfully requested.
`
`/1
`
`l
`
`[I] Courts and the Board have held that slogans are registrable if the mark as a whole is not merely descriptive of the relevant
`l goods and/or services. For example, the mark WE PRINT—IT IN A MIN-IT was held to be registrable, not descriptive, where the
`E
`Trademark Office had no evidence that the slogan had been used by other parties for competing services, where the mark was
`g
`i only suggestive of the specific printing services offered by the applicant, and where the mark featured a distinctive, rhyming
`l nature. See In re Kopy Kat, Inc., 182 USPQ 373 (C.C.P.A. 1974). Similarly, in In Re Joseph Bancroft & Sons C0., 129 USPQ .
`329 (TTAB 1961), the Board reversed the Trademark Off1ce’s refirsal to register the slogan mark THE TEST IS IN THE
`}
`TOUCH for clothing items, holding that the alliterative slogan possessed a certain degree oforiginality and was thus registrable.
`In In re Robert Hall Clothes, 155 USPQ 754 (TTAB 1967), the Board held that the slogans THE ARISTOCRAT OF SUITS and .
`l THE ARISTOCRAT OF SWEATERS were suggestive and thus entitled to registration because neither described the function, or l
`i any characteristics of, the applicant’s goods, suits and sweaters.
`5
`
`l 5I
`
`EVIDENCE SECTION
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