Trademark Trial and Appeal Board Electronic Filing System. https://estta.uspto.gov
`
`ESTTA Tracking number:
`
`ESTTA1239727
`
`Filing date:
`
`10/04/2022
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Ex Parte Appeal -
`Serial No.
`
`79310559
`
`Appellant
`
`Fredericia Furniture A/S
`
`Applied for mark
`
`FREDERICIA
`
`Correspondence
`address
`
`Submission
`
`Attachments
`
`MARY FRANCES LOVE
`MUNCY, GEISSLER, OLDS & LOWE, P.C.
`4000 LEGATO ROAD
`SUITE 310
`FAIRFAX, VA 22033
`UNITED STATES
`Primary email: maryfran@mg-ip.com
`Secondary email(s): swr@mg-ip.com
`202-247-7929
`
`Appeal brief
`
`Applicants Initial Appeal Brief - FREDERICIA - 79310559.pdf(199991 bytes )
`Appeal Brief Exhibits A-Z Part 2.pdf(3765737 bytes )
`Appeal Brief Exhibits A-Z Part 1.pdf(5972237 bytes )
`Appeal Brief Exhibits AA-YY Part 1.pdf(6074031 bytes )
`Appeal Brief Exhibits AA-YY Part 2.pdf(4436198 bytes )
`
`Appealed classes Class 011.
`All goods and services in the class are appealed, namely: Lighting installations,
`and lighting apparatus in the nature of table lamps, floor lamps, pendant lamps,
`and wall lamps; lamps
`
`Class 020.
`All goods and services in the class are appealed, namely: Furniture, mirrors, pic-
`ture frames; containers, not of metal or paper, for storage or transport
`
`Class 035.
`All goods and services in the class are appealed, namely: Advertising; business
`management; business administration; office functions; wholesale and retail
`store services featuring apparatus and installations for lighting, lamps, furniture,
`mirrors, pictureframes, containers, not of metal, for storage or transport, house-
`hold or kitchen utensils and containers, cookware and tableware, except forks,
`knives and spoons, glassware, porcelain and earthenware, carpets, rugs, mats
`and matting, linoleum and other materials for covering existing floors, wall
`hangings, not of textile
`
`Filer's name
`
`Filer's email
`
`Signature
`
`Date
`
`Mary Frances Love
`
`maryfran@mg-ip.com, swr@mg-ip.com
`
`/Mary F Love/
`
`10/04/2022
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`Application Serial No.:
`Mark:
`Applicant:
`Filed:
`Appealed:
`Examining Attorney:
`Law Office:
`
`
`
`79/310,559
`FREDERICIA
`Fredericia Furniture A/S
`March 8, 2021
`July 29, 2022
`Andrew C. Leaser
`117
`
`APPLICANT’S EX PARTE APPEAL BRIEF
`
`
`
`

`

`TABLE OF CONTENTS
`
`
`
`TABLE OF CONTENTS ............................................................................................................... 1
`
`TABLE OF AUTHORITIES .......................................................................................................... 2
`
`BACKGROUND AND PROSECUTION HISTORY ................................................................... 3
`
`EVIDENCE .................................................................................................................................... 4
`
`ARGUMENT.................................................................................................................................. 8
`
`I.
`
`II.
`
`Applicable Law ....................................................................................................... 8
`
`FREDERICIA, When Used with Housewares, is not Primarily
`Geographically Descriptive .................................................................................... 9
`
`
`
`A. The Office has not shown that Fredericia,
`Denmark is known for Housewares ........................................................................ 9
`
`B. Alternative Commercial Meanings Relevant in Determining
`Consumer Impression ........................................................................................... 12
`
`
`CONCLUSION ............................................................................................................................ 13
`
`
`
`
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`1
`
`

`

`TABLE OF AUTHORITIES
`
`
`Cases:
`
`In re Bavaria St. Pauli Brauerei AG, 222 USPQ 926 (TTAB 1984) ............................................... 12
`
`In re Broken Arrow Beef & Provision, LLC, 129 USPQ2d 1431 (TTAB 2019)................................ 9
`
`In re Brouwerij Nacional Balashi NV, 80 USPQ2d 1820 (TTAB 2006) ................................... 13
`
`In re Hollywood Lawyers Online, 110 USPQ2d 1852 (TTAB 2014) ..................................................... 8
`
`In re Industrie Pirelli Societa per Azioni, 9 USPQ2d 1564 (TTAB 1988) ...................................... 13
`
`In re Roy J. Mankovitz, 90 USPQ2d 1246 (TTAB 2009) ............................................................. 9
`
`Miller v. Miller, 105 USPQ2d 1615 (TTAB 2013) [precedential] ................................................... 12
`
`In re Nantucket, Inc., 213 USPQ 889 (CCPA 1982) ..................................................................... 9
`
`In re Newbridge Cutlery Co., 113 USPQ2d 1445 (Fed. Cir. 2015) ............................................. 8, 11
`
`In re Societe Generale des Eaux Minerales de Vittel S.A.,
`3 USPQ2d 1450 (Fed. Cir. 1987) .............................................................................................. 8, 11
`
`In re Spirits of New Merced LLC, 85 USPQ2d 1614 (TTAB 2007) ................................................ 13
`
`
`Statutes:
`
`15 U.S.C. § 1052(e)(2) ................................................................................................................... 3, 8
`
`
`
`
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`2
`
`

`

`BACKGROUND AND PROSECUTION HISTORY
`
`This is an appeal from a final Office Action dated January 31, 2022. Applicant Fredericia
`
`Furniture A/S ("Applicant") manufactures housewares in a small peninsular city in southeastern
`
`Denmark, named after Frederick III.
`
`On May 13, 2021, Applicant filed a trademark application for the mark “FREDERICIA”
`
`(“Mark”) under Section 66(a) of the Trademark Act with the United States Patent and Trademark
`
`Office ("USPTO"). Applicant filed the application in International Classes 11, 20, and 35 for
`
`various houseware goods and attendant services.
`
`On October 9, 2021, the Trademark Office refused to register the Mark, asserting that the
`
`Mark is, somehow, primarily geographically descriptive under section 2(e)(2) of the Trademark
`
`Act, 15 U.S.C. § 1052(e)(2). The Office provided a Columbia Gazetteer extract, a Wikipedia
`
`Entry, a U.S. Embassy & Consulate extract for Denmark, and an undated extract from the website
`
`<www.thecrazytourist.com>.
`
`On January 4, 2022, Applicant responded, arguing that the Office had failed to meet the
`
`government’s burden to justify refusal under section 2(e)(2) of the Trademark Act. Specifically,
`
`Applicant argued that FREDERICIA is not a generally known geographic location for American
`
`consumers, of housewares, or otherwise. Applicant provided evidence that Fredericia, Denmark is
`
`a remote, little known fishing town whose principal industry is oil refining. Additionally,
`
`Applicant pointed the Office to USPTO prosecution records for Applicant’s prior U.S. registration,
`
`U.S. Reg. No. 4,239,814 wherein no refusal under Section 2(e) (2) was rendered and no disclaimer
`
`of “FREDERICIA” was required.
`
`On January 31, 2022, the Office issued a final Office Action in which the government
`
`continued the section 2(e)(2) refusal to register the Mark as primarily geographically descriptive.
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`3
`
`

`

`In continuing the government’s refusal, the Office noted that Frederica is “one of Denmark’s
`
`largest traffic hubs” and that Denmark as a country in its entirety attracts a few hundred thousand
`
`U.S. tourists, annually.
`
`On July 29, 2022, Applicant filed a Request for Reconsideration addressing each of the
`
`issues raised and providing additional evidence. Applicant again argued that the Office had not
`
`demonstrated that “FREDERCIA” is a generally known geographic location and, therefore, that
`
`FREDERCIA is primarily geographically descriptive for American consumers. Nota bene,
`
`Applicant provided evidence that “FREDERICIA” has alternative commercial meanings, e.g., as
`
`a possible feminine first name, and thus, was unlikely to be viewed as primarily geographically
`
`descriptive in the U.S. marketplace.
`
`Applicant, also on July 29, 2022, filed a timely Notice of Appeal. Subsequently, on August
`
`26, 2022, the Office denied Applicant’s Request for Reconsideration, citing the final Office Action
`
`dated September 20, 2017. The Office maintained that the Mark was primarily geographically
`
`descriptive, and provided evidence that Fredericia appears on copious maps of Denmark and has
`
`a commercial port, and provided a handful of incidental references to Fredericia in U.S.
`
`publications, e.g., a 1993 article noting that a resident of a nursing home in a small Florida town
`
`celebrated her 100th birthday – and that she had been born in Fredericia, Denmark.
`
`EVIDENCE
`
`A.
`
`Columbia Gazetteer of the World Entry (October 9, 2021 Non-Final Office Action p2);
`
`B.
`
`Fredericia, Denmark Wikipedia Entry (October 9, 2021 Office Action p3-6);
`
`C. U.S. Embassy & Consulate Information for Kingdom of Denmark (October 9, 2021 Office
`
`Action p7-9);
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`4
`
`

`

`D.
`
`“CrazyTourist.Com” Travel Online Travel Guide (Undated) (October 9, 2021 Non-Final
`
`Office Action p10-11);
`
`E.
`
`Extract from Citypopulation.de Website (January 31, 2022 Final Office Action p2);
`
`F.
`
`Extract from Expedia.Com Travel Guide (January 31, 2022 Final Office Action p3-5);
`
`G.
`
`Extract from Trip Advisor.Com (January 31, 2022 Final Office Action p6-7);
`
`H.
`
`Lexis Articles (11) with Incidental References to Fredericia, Denmark (January 31, 2022
`
`Final Office Action p8-25);
`
`I.
`
`J.
`
`Applicant’s LinkedIn Profile (January 31, 2022 Final Office Action p26);
`
`Britannica.com Website Extract (January 31, 2022 Final Office Action p27);
`
`K. DanishDesignStore.Com Extract with reference to Applicant (January 31, 2022 Final Office
`
`Action p28);
`
`L.
`
`FinnishDesignShop.Com Extract with reference to Applicant (January 31, 2022 Final
`
`Office Action p29);
`
`M. Haute-Living.Com Extract with reference to Applicant. (January 31, 2022 Final Office
`
`Action p30);
`
`N. American Heritage Dictionary (Online) Definition of Danish (January 31, 2022 Final Office
`
`Action p31);
`
`O. Google Search String with reference to Applicant (January 31, 2022 Final Office Action
`
`p32);
`
`P.
`
`Lekkerhome.com Extract with reference to Applicant. (January 31, 2022 Final Office
`
`Action p33-35);
`
`Q.
`
`Extract from Statistics Denmark¬ (August 26, 2022 Reconsideration Letter p2);
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`5
`
`

`

`R.
`
`List of Urban Areas in Denmark by Population Wikipedia Extract (August 26, 2022
`
`Reconsideration Letter p3-5);
`
`S.
`
`Extract from Shipnext.com (August 26, 2022 Reconsideration Letter p6);
`
`T.
`
`Extract from DisneyCruise.Disney.Go.com (August 26, 2022 Reconsideration Letter p7-9);
`
`U.
`
`CIA Factbook Extract with Danish Map Data (August 26, 2022 Reconsideration Letter
`
`p10);
`
`V. Alamy Stock Photo Map (Data (August 26, 2022 Reconsideration Letter p11-12);
`
`W. University of Texas Danish Map Data (August 26, 2022 Reconsideration Letter p13-20);
`
`X. Nationsonline.org Danish Map Data (August 26, 2022 Reconsideration Letter p21-22);
`
`Y. WorldAtlas.Com Danish Map Data (August 26, 2022 Reconsideration Letter p23);
`
`Z.
`
`Infoplease.Com Danish Map Data (August 26, 2022 Reconsideration Letter p24);
`
`AA.
`
` Worldometers.info Danish Map Data (August 26, 2022 Reconsideration Letter p25);
`
`BB. Geology.Com Danish Map Data (August 26, 2022 Reconsideration Letter p26);
`
`CC. Ontheworld.map.com Danish Map Data (August 26, 2022 Reconsideration Letter p27);
`
`DD. GeographicGuide.Com Danish Map Data (August 26, 2022 Reconsideration Letter p28);
`
`EE. Maps.com Danish Map for Sale Listing (August 26, 2022 Reconsideration Letter p29-30);
`
`FF. AllPosters.Com Danish Map for Sale Listing (August 26, 2022 Reconsideration Letter p31-
`
`31);
`
`GG. Etsy.Com Artisanal Danish Map for Sale Listing (August 26, 2022 Reconsideration Letter
`
`p33-34);
`
`HH. Extract from RoyalCarribbean.com (August 26, 2022 Reconsideration Letter p35-37);
`
`II.
`
`Lexis Articles (14) (August 26, 2022 Reconsideration Letter p38-62; p74);
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`6
`
`

`

`JJ. U.S. Census Data referencing Danish Ancestry Statistics (August 26, 2022 Reconsideration
`
`Letter p63);
`
`KK. Department of 2020 Yearbook of Immigration Statistics (August 26, 2022 Reconsideration
`
`Letter p64-66);
`
`LL. Babynames.Com Data referencing, e.g., Fredrica, Frederica, Friederike, and Fredericka
`
`baby names (August 26, 2022 Reconsideration Letter p67);
`
`MM. Social Security Administration Popularity Database Extract (August 26, 2022
`
`Reconsideration Letter p68);
`
`NN. American Heritage Dictionary.Com Search for Fredericia (No Geographic Meaning Noted)
`
`(August 26, 2022 Reconsideration Letter p69);
`
`OO. Cambridge Dictionary.Org Com Search for Fredericia (No Geographic Meaning Noted)
`
`(August 26, 2022 Reconsideration Letter p70);
`
`PP. Macmillian Dictionary.Com Search for Fredericia (No Geographic Meaning Noted)
`
`(August 26, 2022 Reconsideration Letter p71);
`
`QQ. Merriam-Webster.Com Search for Fredericia (No Geographic Meaning Noted) (August 26,
`
`2022 Reconsideration Letter p72);
`
`RR. Google Search for Furniture Manufacturing (August 26, 2022 Reconsideration Letter p73);
`
`SS. Extract from Fredericia.Com August 26, 2022 Reconsideration Letter p75-77);
`
`TT. Expedia Hotel Map Extract (January 4, 2022 Response to Office Action, Exhibit A; p7);
`
`UU. Extracts from the European Union Intellectual Property Office and United Kingdom
`
`Intellectual Property Office evidencing that Applicant has trademark registrations
`
`throughout Europe for FREDERICIA and FREDERICIA-formative marks. (January 4,
`
`2022 Response to Office Action, Exhibit B; p9-27);
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`7
`
`

`

`VV. Extracts from NameBerry.Com and Babycenter.Com noting that Frederica and Fredericia
`
`are common baby names (July 29, 2022 Request for Reconsideration p5-15);
`
`WW. Extract from U.S House of Representatives Website for Congresswoman Frederica S.
`
`Wilson (July 29, 2022 Request for Reconsideration p16-17);
`
`XX. Extract from National Park Service Website for Fort Frederica (July 29, 2022 Request for
`
`Reconsideration p18-19);
`
`YY. Extract from Trippy.Com referencing distance from Copenhagen to Fredericia, Denmark
`
`(July 29, 2022 Request for Reconsideration p20-25).
`
`ARGUMENT
`
`I.
`
`Applicable Law
`
`Section 2(e)(2) of the Trademark Act prohibits the registration on the Principal Register of
`
`a mark which “when used on or in connection with the goods of the applicant is primarily
`
`geographically descriptive of them,” 15 U.S.C. § 1052(e)(2). To refuse registration of a mark on
`
`the ground that it is primarily geographically descriptive, the USPTO must show:
`
`(1) The mark is the name of a place known generally to the public;
`
`(2) The goods for which applicant seeks registration originate in the geographic place
`
`identified in the mark; and
`
`(3)
`
`Purchasers would be likely to believe that the goods originate in the geographic
`
`place identified in the mark.
`
`In re Newbridge Cutlery Co., 776 F.3d 854, 113 USPQ2d 1445, 1448-49 (Fed. Cir. 2015)
`
`(internal quotations and citations omitted); In re Societe Generale des Eaux Minerales de Vittel
`
`S.A., 824 F.2d 957, 3 USPQ2d 1450, 1452 (Fed. Cir. 1987); In re Hollywood Lawyers Online, 110
`
`USPQ2d 1852, 1853 (TTAB 2014). The “relevant public is the purchasing public in the United
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`8
`
`

`

`States of [the] types of goods [and services]” identified in the involved application. In re Broken
`
`Arrow Beef & Provision, LLC, 129 USPQ2d 1431, 1432 (TTAB 2019) [precedential].
`
`Accordingly, in the case at bar, the Office is required to demonstrate that Frederica, Denmark is a
`
`place generally known to American housewares purchasers, and attendant thereto, that purchasers
`
`would believe that their housewares originate in Fredericia, Denmark. Id. at 1432; In re Nantucket,
`
`Inc., 213 USPQ 889, (TTAB 1982) (noting that “of primary consideration is whether or not there
`
`is an association in the public mind of the product with the particular geographical area, as for
`
`example perfumes and wines with France, potatoes with Idaho, rum with Puerto Rico, and beef
`
`with Argentina”).
`
`II.
`
`FREDERICIA, When Used with Housewares, is not Primarily Geographically
`Descriptive
`
`
`
`
`
`A. The Office has not shown that Fredericia, Denmark is known for Housewares
`
`The Office’s evidence of record does not demonstrate that “FREDERICIA” is a generally
`
`known geographic location to the American housewares consumer, and thus, the government has
`
`not carried its burden of persuasion. See In re Roy J. Mankovitz, 90 USPQ2d 1246, 1251 (TTAB
`
`2009).
`
`Rather, the Office has demonstrated that Fredericia, Denmark appears on maps. E.g.,
`
`Alamy Stock Photo Map, University of Texas Danish Map Data, Nationsonline.org Danish Map
`
`Data (August 26, 2022 Reconsideration Letter p11-28). The Office has even demonstrated that
`
`some American consumers may purchase Danish maps and even animated decorative maps of
`
`Denmark (Maps.com Danish Map for Sale Listing, AllPosters.Com Danish Map for Sale Listing,
`
`Etsy.Com Artisanal Danish Map for Sale Listing (August 26, 2022 Reconsideration Letter p29-
`
`34).
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`9
`
`

`

`The Office has demonstrated that Fredericia has a commercial port (E.g., ShipNext Extract
`
`(August 26, 2022 Reconsideration Letter at p6)) and that goods are shipped through this port. Id.
`
`The Office has shown that some Americans have Danish ancestry (US Census Data and DHS 2020
`
`Yearbook; August 26, 2022 Reconsideration Letter p63-66) and some others travel to Denmark
`
`generally (U.S. Embassy Data (Undated) October 9, 2021 Office Action p8). The Office has
`
`further shown that in 2004 an American duathlete borrowed a bike in Fredericia, Denmark (“Lost
`
`Bicycle No Problem” January 31, 2022 Final Office Action, p8 ); in 1996 a cheese from Fredericia,
`
`Denmark competed in Green Bay Wisconsin cheese-off (“Competition is Intense at this Week’s
`
`World Cheese Championship” August 26, 2022 Reconsideration Letter (“noting that [an] entry
`
`from came in from such exotic places as Frederica […] in Denmark”) (January 31, 2022 Final
`
`Office Action p14); that Disney Cruises began stopping in Fredericia, Denmark only just before
`
`the global COVID pandemic (“New Disney Cruises Explore Europe” January 31, 2022 Final
`
`Office Action p14), and even that one genetically blessed Floridian who was born in Fredericia,
`
`Denmark celebrated her 100th birthday in 1993 (“Woman Celebrates 100th Birthday” August 26,
`
`2022 Reconsideration Letter p58).
`
`However, none of the Office’s evidence demonstrates that Fredericia, Denmark is known
`
`for lighting or furniture or housewares generally. Rather, the Office has proffered evidence that
`
`Fredericia if known at all to Americans, is known as a port city with a petroleum and
`
`chemical/petrochemical industry. See, e.g., University of Texas industry map data (August 26,
`
`2022 Reconsideration Letter at p16)( listing chemicals and oil refining near Frederician,
`
`Denmark), Columbia Gazetteer of the World Data (October 9, 2021 Non-Final Office Action at
`
`p2) (“Manufactures include, inter alia, refined petroleum), ShipNext Extract (August 26, 2022
`
`Reconsideration Letter at p6 (detailing that chief Danish exports shipped from Fredericia port are,
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`10
`
`

`

`e.g., crude oil, liquified petroleum gas (LPG) fertilizers)); “Denmark Saves on Energy with Waste
`
`Energy” (August 26, 2022 Reconsideration Letter at p51) (1981 article discussing waste water
`
`produced by Fredericia, Denmark’s several chemical plants and efforts to convert waste water);
`
`“CB&I Awarded $175M Contract” (January 31, 2022 Final Office Action p.23-24) (2013 article
`
`that references pipe oil terminal located in Fredericia, Denmark); “Waste-to-Energy Plant
`
`Considered” (August 26, 2022 Reconsideration Letter at p45) (2017 article discussing applying
`
`technology used to convert Fredericia, Denmark’s waste energy to clean up Massachusetts waste
`
`sites).
`
`Notably, the Office relies chiefly on Gazetteer, Google, and Wikipedia data hits. However,
`
`“[t]he internet (and websites such as Wikipedia) contains enormous amounts of information: some
`
`of it is generally known, and some of it is not. … the mere entry in a gazetteer or the fact that a
`
`location is described on the internet does not necessarily evidence that a place is known generally
`
`to the relevant public.” Newbridge Cutlery, 113 USPQ2d at 1450-51.
`
`The Office attempts to buttress the government’s refusal by noting that Denmark has a lot
`
`of tourists and that some of these tourists may or may not visit Fredericia, Denmark and that they
`
`may go shopping while in town.
`
`These carefully culled references simply do not support the Office’s narrative that
`
`Fredericia, Denmark is generally known to American consumers of lighting and furniture and
`
`attendant services. See In re Newbridge Cutlery, 113 USPQ2d at 1450 (“That Newbridge is the
`
`second largest town in County Kildare and the seventeenth largest in the Republic of Ireland
`
`reveals nothing about what the relevant American purchaser might perceive the word ‘Newbridge’
`
`to mean and is too insignificant to show that Newbridge is a place known generally to the
`
`American purchasing public.”); In re Societe Generale des Eaux Minerals de Vittel S.A., 824 F.2d
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`11
`
`

`

`957, 3 USPQ2d 1450, 1452 (Fed. Cir. 1987) (noting that fact that PTO had established that Vittel
`
`was a small resort town with a spa was insignificant evidence that that the bulk of [US] cosmetics
`
`purchasers, or even a significant portion of them, would upon seeing the word Vittel on a bottle
`
`of skin lotion or the like, conclude that it is a place name and that the lotion came from there,
`
`rather than simply a trademark or trade name. See also, In re Bavaria St. Pauli Brauerei AG, 222
`
`USPQ 926, 927-28 (TTAB 1984) (“JEVER” and design for “beer” produced in the German town
`
`of Jever has an obscure geographical meaning and is not primarily geographically descriptive), In
`
`re Brauerei Aying Franz Inselkammer KG, 217 USPQ 73, 75 (TTAB 1983) (“AYINGER,” in
`
`“AYINGER BIER” (“BIER” disclaimed) for “beer” produced in the German town of Aying, has
`
`a minor, remote, or obscure geographical significance and not is primarily geographically
`
`descriptive).
`
`Indeed, the Examiner’s only references to Fredericia in connection with housewares are
`
`references to Applicant’s and Applicant success. See, e.g., DanishDesignStore.Com Extract with
`
`reference to Applicant (January 31, 2022 Final Office Action p28); FinnishDesignShop.Com
`
`Extract with reference to Applicant (January 31, 2022 Final Office Action p29); and Haute-
`
`Living.Com Extract with reference to Applicant. (January 31, 2022 Final Office Action p30).
`
`B.
`
`Alternative Commercial Meanings Relevant
`Impression
`
`in Determining Consumer
`
`
`
`Although the Applicant does not have an evidentiary burden to carry, Applicant has noted
`
`that FREDERICIA has the look and feel of a first name, e.g., Fredericia itself was named after
`
`King Frederick the III (E.g., Fredericia, Denmark Wikipedia Entry (October 9, 2021 Office Action
`
`p3-6) because the Examiner’s own and Applicant’s evidence suggests that Fredericia resembles
`
`common female versions of the name Frederick. The Board and its reviewing court consider look
`
`and feel name evidence in the context of other substantive refusals. Cf. Miller v. Miller, 105
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`12
`
`

`

`USPQ2d 1615 (TTAB 2013) [precedential]; In re Joint-Stock Company “Baik”, 84 USPQ2d 1921
`
`(TTAB 2007) (lack of evidence that mark resembled other common surnames fatal) [precedential];
`
`In re Industrie Pirelli Societa per Azioni, 9 USPQ2d 1564, 1566 (TTAB 1988) (holding PIRELLI
`
`primarily merely a surname because has structure and pronunciation of Italian-American surnames
`
`such as Antonelli, Mancinelli, Pacelli).
`
`CONCLUSION
`
`Applicant contends that the Examiner cannot simply rely on tourism statistics for Denmark
`
`as a whole, or the fact that Applicant is based in an obscure city called Fredericia. See In re
`
`Brouwerij Nacional Balashi NV, 80 USPQ2d 1820 (TTAB 2006) [precedential] (the fact that
`
`Applicant is based in Balashi, Aruba did not make BALASHI primarily geographically
`
`descriptive, because the meaning and “[t]he geographical significance, […] of the term “Balashi”
`
`would not be apparent without, at a minimum, consulting sources of tourism information.”). See
`
`also In re Spirits of New Merced LLC, 85 USPQ2d 1614, 1616 (TTAB 2007).
`
`Based on the foregoing, Applicant submits that the Section 2(e)(2) refusal should now be
`
`withdrawn. Prompt publication for public opposition is solicited.
`
`
`
`
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`13
`
`

`

`
`Dated this 4th day of October 2022.
`
`
`
`
`
`
`
`Respectfully submitted,
`
`
`
`
`
`
`Mary Frances Love
`Rebeccah Gan
`Counsel for Applicant
`
`MUNCY, GEISSLER, OLDS & LOWE, P.C. (MG-IP)
`4000 Legato Road, Suite 310
`Fairfax, VA 22033
`Telephone: 202-247-7929
`Emails: maryfran@mg-ip.com, swr@mg-ip.com,
`rgan@mg-ip.com
`
`APPLICANT’S EX PARTE APPEAL BRIEF – Application Serial No. 79/310,559
`14
`
`

`

`EXHIBIT K
`EXHIBIT K
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`

`

`https:/www.danishdesignstore.com/collections/fredericia-furniture (January 31, 2022 | 9:16PM)
`
`ssie§8):li@g)
`
`DanishDesignStore
`
`eeUTReeLieTey
`
`DanishDesignsStore a‘Your Source for Authentic Danish Design
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`
`DINING LIVING OFFICE OUTDOOR LIGHTING KITCHEN HOME DECOR KIDS ACCESSORIES BRANDS DESIGNERS GIFTGUIDE SALE QUICK SHIP
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`Home
`>» Brands
`»
`Fredercia Fumiture
`
`(866) 260-7828 | EmailUs | * Cart (0 items $0.00)
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`Fredericia Furniture
`
`Fredericia Furniture has:a thoroughly Scandinavian design pedigree stretching back to 1911
`
`Fram the clean lines and simple elegance of a Barge Mogensen chair to the muted grace of a Thomas Pedersencoffee table, Fredericia Furniture is
`focused on creating bold concepts and individual expressions.
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`Fredericia
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`Q\ Searchthis collection ..
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`ES]. Ding "fables
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`] Plinth
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`Rocker
`Sled
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`
`

`

`EXHIBIT L
`EXHIBIT L
`
`

`

`https://www.finnishdesignshop.com/Fredericia-m-304.html (January 31, 2022 | 8:55PM)
`Fast workiwide delivery to over 180 countries|30-day retums policy|Nearly 90,000 items in stock and ready to ship
`@D Ship to United States (USD $)
`6) Customer Service (opening hours}
`f
`FINNISH DESIGN SHOP
`}
`f @ P &|& |Feces ofHordicHappéwess
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`@ > Manufacturers » Fredericia
`
`The millionth orderfor free — read more >
`
`Fredericia
`
`Furniture
`Lighting
`Decoration
`Fredericia
`
`
`
`|FredericiaisaniconicbrandofDanishfurnituredesignfoundedbyN.P.Ravnsein1911.Fredericia
`Small storage
`started as a chair factory, and since the beginning,it focused on top-quali
`‘oducts made by
`the
`most skilled craftsmen to last from generation to generation.
`
`
`
`One of the most
`trusted brands of Danish design, Fredericia has collaborated with legendary designers such as
`Borge Mogensen and NannaDitzel as well as fresh names of contemporary design,
`This brand has collaborated with: Cecilie Manz, Poul M. Volther, Jasper Morrison, SamiKallio,
`Foersom & Hiort-Lorenzen, Space Copenhagen, Nanna Ditzel, Borge Mogensen, Welling/Ludvik,
`Ejvind A. Johansson, Jakob Thau, Hans J. Wegner, OEO Studio, Jens Risom, August Sandgren, Hugo
`Passos, Hannes Wettstein, Due & Trampedach, Keiji Takeuchi, Sofie @sterby, Ernst & Jensen
`152 proc
`
`Hous
`Homeoffice & office
`furniture
`
`Designer
`
`’
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`Color
`
`
`
`For Kiels
`
`Moomin products
`
`St George Collection
`Meander Collection
`
`n
`
`J
`
`“
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`Most popular *
`
`
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`Fredericia
`416 rocking chair, soaped oak
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`Fredericia
`The Spanish Chair, cognac
`leather- oiled oak
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`Fredericia
`J39 Mogensenchair, oiled
`oak
`
`Fredericia
`J39 Mogensen chair, soaped
`oak
`
`$838.00
`o Availablefor order
`
`$838.00
`© Instock
`
`$3,249.00
`© In stock
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`$4,830.00
`Instock sean
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`Fredericia
`J39 Mogensen chair, light
`oiled oak
`
`$838.00
`© instock
`
`Fredericia
`Fellow table lamp
`
`$952.00
`@ instock
`
`Fredericia
`The Spanish Chair, cognac
`leather - lacquered oak
`
`Fredericia
`Calmo 80 sofa, 3-seater,
`Sunniva 242 - black steel
`
`$5,011.00
`© available for order
`
`$6,564.00
`Instock soon
`
`|
`
`“
`
`|
`
`Fredericia
`J39 Mogensen chair, soaped
`beech
`
`Fredericia
`Sequoia pauf, white bouclé
`
`
`
`Fredericia
`‘Canvas chair w. seat cushion,
`soaped oak - natural canvas
`
`$631.00
`@ instock
`
`$952.00
`> Instock soon
`
`$2,522.00
`@ instock
`
`Fredericia
`Meacow table lamp
`
`$629.00
`@ instock
`
`

`

`EXHIBIT M
`EXHIBIT M
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`

`

`https://haute-living.com/brands/fredericia (January 31, 2022 | 8:57PM)
`
`Furniture
`
`Lighting
`
`Brands
`
`Stories AboutUs
`
`Brand / Fredericia
`
`
`
`® Denmark
`
`Downloads Fredericia Graded-in Fabrics (PDF)
`
`a=withtheunfalteringdedicationtotheperfectionand
`
`progressionof the design craft.
`
`Simple principles guide Fredericia in their ambition to create and deliver a
`collection thatthey believe will be the modern originals oftomorrow.
`Simple principles that honor outstanding quality through a careful
`selection of materials, functionality and attention to detail.
`
`In the 1940's, underthe leadership of Barge Mogensen, the Danish Coop
`FDBinitiated a furniture program to renew Danish furniture culture and
`create modern, functional and useful pieces that would be affordableforall
`social classes.These pieces have become a mainstay for the Fredericia
`brand and continue to showcasethe beautifully crafted, relevant and
`aesthetically intriguing process and materials Fredericia is knownfor.
`
`Haute Living is Chicago's premiere dealer of Fredericia furniture.
`
`fredericia.coma
`
`Type
`
`3
`
`EB
`
`In Showroom
`
`
`
`
`
`
`Quick Ship
`
`
`
`
`
`
`Designer
`
`T
`
`Sortby Recomme...
`
`Fredericia
`Piloti StoneTable
`$2150
`
`Fredericia
`Swoon Dining Chair
`$1,945
`
`Fredericia
`Swoon Petit Chair
`$3,220
`
`
`
`
`Fredericia
`A-Chair
`$4,090
`
`Fredericia
`Calmo Lounge Chair
`$3,960
`
`Fredericia
`Calmo Sofa
`Price on request
`
`Fredericia
`Post Dining Table
`$8,755
`
`Fredericia
`Tableau Coffee Table
`$4,870
`
`

`

`EXHIBIT N
`EXHIBIT N
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`

`

`bttos:/Awwwandictionary. comAvord’search. htmlyg=Danish
`
`O31 2022 09:20:14 PM
`
`
`
`Language
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