Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA114101
`ESTTA Tracking number:
`12/12/2006
`
`Filing date:
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`78578012
`Sony Computer Entertainment Europe Limit
`GANGS OF LONDON
`John Zaccaria
`Notaro & Michalos P.C.
`100 Dutch Hill Road, Suite 110
`Orangeburg, NY 10962-2100
`
`Proceeding
`Applicant
`Applied for Mark
`Correspondence
`Address
`
`Submission
`Attachments
`
`Filer's Name
`Filer's e-mail
`Signature
`Date
`
`Applicant's Motion to Suspend
`J909-026-SuspReqforRecon.pdf ( 12 pages )(1176556 bytes )
`J909-026 - 78578012 Ex A-E.pdf ( 128 pages )(9289755 bytes )
`John Zaccaria
`jzaccaria@notaromichalos.com
`/J909-026-JZ/
`12/12/2006
`
`

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`.1909-026
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
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`Sony Computer Entertainment Europe Limited
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`78:‘573,012
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`March 2, 2005
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`GANGS OF LONDON
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`Kelly A. Choe, Esq.
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`113
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`APPLICANT
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`SERIAL NO.
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`FILING DATE
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`FOR
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`EXAMINING ATTORNEY
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`LAW OFFICE
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`:
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`2
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`:
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`Commissioner for Trademarks
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`P.~.O.. Box 1451
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`Alexandria, VA 22313-1451
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`MOTION TO SUSPEND EXP/-‘IRATE APPEAL
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`AND REQUEST FOR RECONSIQERATION
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`Applicant, Sony Computer Entertainment Europe Limited, respectfully moves,
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`pursuant to 37 CFR. § 2.117 to suspend the Applicant's ex parte appeal pending
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`consideration of the accompanying amendment and response to the final refusal and
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`supporting documents.
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`On April 25, 2006, the Office issued a finalofficial action refusing registration under‘
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`Section 2(e) of the Trademark Act, 15 U.S.C. § 1052,(e)(1), on the grounds that applicant's
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`GANGS OF LONDON mark is merely descriptive of applicant's goods, "ciomputer and
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`video game software; computer and video game discs; DVDs featuring audio and video
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`recordings relating to computer and video games and computer and video game software
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`and programs” in class 9, “handheld electronic games; figurines; namely toy figures; action
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`figures; board games; toy vehicles” in class 28, and "provision of computer and video
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`games and computer and video game programs from a computer database, or via the
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`Internet” in class~41.
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`On October 20, 2006, Applicant timely filed a notice of appeal. As per the»Office's
`communication dated November 7, 2006, Applicant's appeal brief is due by December.24,
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`2006..
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`Applicant seeks to submit for consideration by the Office the accompanying
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`amendment which amends App|icant’s goods and basis for the subject application to
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`Section 44(e) of the Trademark Act. Applicant also seeks to submit its Community Trade
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`Mark Registration certificate. Registration No. 004313813, along with its English
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`translation, a copy of which will be provided under separate cover.
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`Applicant also respectfully submits herewith a response to the final refusal and
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`supporting documents for consideration by the Examining Attorney.
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`Accordingly, it is respectfully requested that the Trademark Trial and Appeal Board
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`suspend the ex parte appeal in the subject application and remand the application to the
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`Examining Attorney for consideration of the accompanying amend merit, change of filing
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`basis, and response to final office action.
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`RESPONSE AFTER FINAL OFFICE ACTION
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`In response to the final office action mailed on April 25, 2006, please enter the
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`following amendment, change the Application filing basis, and take note of .the following
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`remarks:
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`IN THE IDENTIFICATION:
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`Please delete the original identification of goods in International Classes 28 and 41
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`and substitute the following:
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`Handheld electronic games; figurines, namely toy figures;
`action figures; board games; toy vehicles,
`in International
`Class 28;
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`Provision of on—line computer and video games and on-line
`computer and video game programs via the Internet,
`in
`Intematlonal Ctass 41’.
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`IN THE BASIS FOR FILING:
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`Kindly delete bona fide intent-to-use under Section ‘l(b) as the filing basis for this
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`application and add Section 44,(e) as the basis for filing.
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`REMARKS.
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`As to the basis for filing, Applicant will submit a copy of Community Trade. Mark
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`Registration No. 004313813, along with an English translation thereof, undera separate
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`COVE I".
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`Applicant respectfully requests that its Community Trade Mark Registration be
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`substituted as the basis for registration, under Section 44(e) of the Trademark Act.
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`Applicants verified statement of bona fide intention to use the mark in commerce
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`on or in connection with the identified goods is of record.
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`Applicant respectfully requests reconsideration of the final refusal
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`to register
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`Applicants mark GANGS OF LONDON for the following goods and services:
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`Computer and video game software; computer and video
`game discs; DVDs featuring audio and video recordings
`relating to computer and video games and computerand video
`game softwareand programs, in International Class 9;
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`Handheld ‘electronic games; figures; namely, toyifigures;
`action ‘figures; board games; toy vehicles, in International
`Class 28;
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`Provision of on—line computer and video games and on-line
`computer and video game programs via the lntemet, in
`International Class 41.
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`Registration of Applicant’s mark has been refused pursuantto Section 2(e)(1 ) of the
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`Trademark Act, 15» U.S.C. §1052(e)(1), as being merely descriptive of Applicants gaming
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`goods and services.
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`It is respectfully submitted that the mark GANGS OF LONDON, when considered
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`in its entirety, and in view of the goods and services identified in the subject application,
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`is, at must, suggestive of Applicants goods and services.
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`There is no clear connection between App|icant’s mark and the goods and services
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`identified in the application.
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`GANGS OF LONDON Is Not Merely Descriptive
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`The test for determining registrability on the Principal Register, under Section 2(e)(1)
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`4
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`of the Trademark Act, is not whether the mark is descriptive, but whether it is “merely"
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`descriptive of the stated goods andfor services.
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`The words "meirely descriptive" are statutory terms of art construed to mean that a
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`mark must clearly tell a potential customer o_riiv what the goods (or services) are, their
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`function, characteristics, use or ingredients, otherwise the mark is not "merely descriptive.”
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`in re Coioniai Stores, im:., 15? U.S.P.Q. 382, 385 (C.C.P.A. 1968) (“On the record below,
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`the mark clearly does not tell the potential purchaser o_rflv what the goods are, their
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`function,
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`their characteristics or
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`their use, or, of prime concern here,
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`their
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`ingredients")(emphasis added); in re Quik-Print Copy Shops, inch, 205 U.S.P.Q. 505, 50?
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`(O.C.P.A. 1980) ("In this context, ‘mere-Iy‘ is considered to mean ‘only.”’).
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`In determining mere descriptiveness, Applicant's GANGS OF LONDON mark must
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`be considered in relation to the goods and services identified in the subject application.
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`in re Vehicfe information Network fnc., 32 U.S.P.Q. 2d 1542, 1544 (T.T.A.B. 1994) ("the
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`question of registrability must be determined, in proceedings before the Board, on the
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`basis of the goods or services as set forth in the application, ratherthan in reference to the
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`precise nature of the goods or services on or in connection with which the mark is actually
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`used or intended to be used.").
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`The record is devoid of any showing of how GANGS OF LONDON is merely
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`descriptive of the goods and services identified in the subject application, namely
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`“computer and video game software,” “computer and video game discs,” “DVD’s featuring
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`audio and video recordings relating to computer and video games,” “figurines," etc.
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`The mark GANGS OF LONDON does not immediately tell the consumer what
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`Applicants gaming goods and services are, as identified in the application, but rather
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`requires the exercise of imagination, thought, and perception by the consumer.
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`The vifaltype, purposes and characteristics of»Applica nt’s goods, i.e., “computer and
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`video game software," or services, i.e., “providing online computer and video games,” are
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`not described by its mark GANGS OF LONDON neither generally nor with immediacy.
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`Applicant's mark does not describe how the Applicant’s games and services are
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`used or played or the purpose or function ofApplicant’s games and services. GANGS OF
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`LONDON does not describe any of the intrinsic features of the goods andior services, i.e..,
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`the memory requirements of Applicants computer andlor video game, compatibility of the
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`video games, or the gaming consoles and controls (i.e., joystick, keyboard).
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`Applicants computer andfor video game creates a fictitious world with .a fictitious
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`setting and fictitious characters. The game places the player in a crime underworld in a
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`fictitious London setting. Applicants game is not about real gangs‘ in London.
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`it is well—established trademark iaw that a mark is‘ not “merely descriptive” if there
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`are a variety of meanings for the word (or words) which comprise the mark. See in re
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`Vaughan Furniture C0,, 24 U.S.P.Q.2d 1068 (T.T.A.B., 1992) (‘mark PINE CRAFTS for
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`household furniture was approved for registration partially because of the various dictionary
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`definitions, meanings and uses of the word "craft”).
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`Likewise, in this case, there are several definitions for theiworcl “gangs” that are not
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`merely descriptive of Applicants goods andlor services.
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`The word. “,gang" has a multitude of meanings, including the following:
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`“field or pasture in which animals graze";
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`“a group of people who associate regularly on a social basis: The whole gang
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`from the office went to a crambake”;
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`"‘a group of laborers organized together on one job or under one foreperson: a
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`railroad gang”;
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`“a match or coordinated set, as of tools: a gang of Chisels”;
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`"a pack of wolves or wild dogs”; and
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`“a herd, especially of buffalos or elk."
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`See Exhiblt5A attached hereto; see also, attachment to Office Action dated September
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`27, 2005.
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`Applicant's mark evokes several different’ things to a potential consumer when
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`the mark is considered in View of Applicants goods and services.
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`Applicant acknowledges that GANGS OF LONDON suggests that the fictional
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`subject matter of Applicants gaming goods and services relates to something or
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`someone’ of a criminal nature with origins in London. However, Applicants mark
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`projects‘ other impressions, as suggested by the numerous definitions of “gangs.”
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`Thus, when presented with AppliCant’s mark, and in light of the multitude of
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`meanings of “gangs,” consumers will undergo a multi-stage reasoning process in an
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`attempt to determine the subject matter of Applicants goods.
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`Additionally, there has been no showing thatAppilcant‘s mark GANGS OF LONDON
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`is used by others in the trade, or that the trade needs to use it, to describe Applicant's
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`goods or services. See, in re. Wells Fargo & Co., 231 U.S.P.Q. ‘I16, 119 (T.T.A.B. 1986)
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`("The absence from this record of evidence of any descriptive use of the term ‘EXPRESS
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`SAVINGS‘ by others in the field of banking reinforces our view that the Examining
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`Attorney's mere descriptiveness holding is in error."); in re Womerfs Publishing Co., mc.,
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`23 U.S.P.Q.2d ‘I876 (T;T.A.B. 1992) (holding DECORATIVE DIGEST not descriptive of
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`magazines) (“In reaching this conclusion we have considered the fact (as noted above) that
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`there is of record no evidence that competitors use these words to describe their
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`publications”); in re Shop-Vac Corp., 219 U.S.P.Q. at 472 (finding that Office did not
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`introduce "any trade literature to substantiate his opinion that ‘electric broom has been
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`used generically within commercial advertising by several parties to .date.”)
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`In Firestone Tire & Rubber Co. v. Goodyear Tire 8. Rubber Co., 1186 U.S.P.Q. 557’
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`(T.T.A.B. 1975’), the mark "BlASTEEL“ was found to be suggestive of tires. Although the
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`term "bias" described a type of tire and the term "stee|“ described tire cords made from
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`steel belts, the Board held that the entire mark was suggestive of the character of tires.
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`The Board found from the lack of descriptive. use. in the record that the use of the BIAS
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`STEEL mark in relation to a tire was "neither natural nor obvious." id. at 559.
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`The same can be said forthe mark GANGS OF LONDON.
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`The evidence of record shows that GANGS ‘OF LOi\iDC)N is known in the computer‘
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`and video gaming market as the name of App|.icant’s game. A current Google engine
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`search of “Gangs of London” yields about 1 ,O00,000 results. At least the first one-hund red
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`and twenty (120) listings of the search results refer to Applicant's game. See
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`Applicant also submits news articles downloaded from the WestLaw “News”
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`database which refers to Applicanfs computer and video game. See Exhibit 0.
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`Further, Applicant respectfully directs the Office’s attention to the numerous third-
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`party marks for computer games and video games which are registered onthe Principal
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`Register, including the following:
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`Re.gis‘trati.on No. 2,81 1 A86
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`WORLD WAR II: PANZER CLAWS
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`\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\o2—840»088
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`2»349=426
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`GRAND THEFT AUTO: SAN ANDREAS
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`Copies of the third-party registrations and the specimens of use which werefiled in
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`the application for each of the third—party registrations are attached hereto as Exhibit D.
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`As‘ seen by the specimens, the marks are suggestive of the subject matter, story
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`line, fictional locations and/or content of thegame: WORLD WAR II: PANZER CLAWS is
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`suggestive of a story line that revolves around war and military fighting, and takes place
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`during the historical period of World War II and the associated locations; ELITE FORCES
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`WWII NORMANDY is suggestive of a story line where the player is part of elite military
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`forces during World War ll and in the French city of Normandy; GRAND THEFT AUTO:
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`SAN ANDREAS is suggestive of a storyline and subject matter revolving around the theft
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`9
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`of automobiles in the fictional city of San Andreas. Third—party registrations of the above-
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`mentioned video games were allowed even though the marks are suggestive of the subject
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`matter, storyline, locations (fictional or based on reality), andlor content of the game.
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`Similarly, .Applicant’s mark is suggestive of the subject matter, story line, fictional
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`locations andlor content of the game but it is not descriptive of computer andfor» video
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`games, etc.
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`Suggestive marks used for computer andfor video games related to fictional subject
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`matter, locations, and/or content are not new to the Principal Register with the invention
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`of video games. The Principal Register includes registrations for names of board games
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`which place the players in fictitious settings. For example, Monopoly, Reg_istratio.n No.
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`2,654,349, and Battleship, Registration No. 2,659,228. MONOPOLY is suggestive of the
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`subject matter of the game, players pretending to be business persons trying to obtain the
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`exclusive control over a business related matter (the specimen for this mark states it is a
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`“property trading game”), and BAT|'LESH|P is suggestive‘ of using a battleship to
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`accomplish tasks.
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`Copies of these third-party registrations and their specimens of use (where
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`available) are attached hereto as Exhibit E.
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`Applicant respectfully submitsthatthere should. be no doubt thatApplicant is entitled
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`to register its mark. However, in case doubt exists, it must be resolved in favor of the
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`Applicant.
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`in re Merrill, Lynch, Fenner 8: Smith, inc. 828 F.2d 1567, 4 U.S.P.Q. 2d 1141
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`(Fed. Cir. 1987) (doubts on sufficiency of evidence of secondary meaning are resolved in
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`favor of Applicants);
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`in re Aid Laboratories, inch, 221 U.S.P.Q. 1215 (T.T.A.B. 1981); in
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`re Conductive Systems inc, 200 U.S.P.Q. 84 (T.T.A.B. 1983); in re Gracious Lady Service,
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`10
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`inc. 175 U.S.P.Q. 380, 382 (T.T.A.B. 1972); As stated in in re Gourment Bakers, lnc., 173
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`,U.S_.P.Q. 565 (T.T.A.B. 1972):
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`It has been recognized bythis and other tribunals that there is
`no easy applicable objective test to determine whether or not
`a particular mark, as applied to specific goods,
`is merely
`descriptive or merely suggestive. The distinction between
`marks which are "merely descriptive’ and marks which are
`‘suggestive’ is so nebulous‘ that more often than not
`it
`is
`determined largely on a subjective basis with any doubt in the
`matter being resolved in Applicant's behalf’ on the theory
`that any person that believes that he would be damaged bythe
`registration will have an opportunity under Section ‘I3 to
`oppose the registration of the mark and to present evidence,
`usually not present in the ex parte application, to that effect.
`(Emphasis added.)
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`Reguest for Registration on the Supplemental Register in the Alternative
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`In the event that the Board determines that the GANGS OF LONDON mark is
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`incapable of registration on the Principal Register under Section 2(e)(1g), Applicant
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`respectfully requests amend merit of this application to the Supplemental Register. (TMEP
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`§ 816.04).
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`Accordingly, it is believed that theapplication is in condition for publication and such
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`action is respectfully solicited.
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`The Examining Attorney is invited to "communicate with Applicant's counsel at the
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`telephone number listed below ifsuch will ‘advance the prosecution of the application to
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`finality.
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`Favorableaction is respectfully requested.
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`11
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`Dated: December 12, 2006
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`Respectfully submitted,
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`
` :.§'é§ ‘n Zap
`ia IV
`Atforriey for Applicant
`(845) 359—7700
`
`NOTARO & MIC!-IALOS P.C.
`1000 Dutch Hill Road
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`Suite 110
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`Orangeburg, NY 10962-2100
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`F:\TEX1"uTI'v1AMDkJ9‘09~026RFB.wpd
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`

`
`Exhibit B
`
`

`
`"gangs of london" — Google Search
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`Page 1 of 2
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`G
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`I
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`Web
`
`Web
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`
`
`Images Video News Maps more »
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`..........
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`.
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`égevfzilgfigeiearch
`
`Results 1 - 10 of about 1,050,000 for "gangs of L_>_r_IgLn". (0.36 seconds)
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`Game§Q)LI___Gangs of London
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`http://www.goog1e.corn/search?h1=en&q=%22gangs+of+1ondon%22
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`1 1/15/2006
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`"gangs of london" - Google Search
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`"gangs o