throbber
BULKY DOCUMENTS
`(Exceeds 100 pages)
`
`Proceeding/Serial No: 77473809
`
`Filed:
`
`04 -29-2010
`
`Title: Reguest for Reconsideration Denied
`
`Part
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`1
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`of
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`2
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`

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`To:
`
`Subject:
`
`Alpha Media Group Inc. (]'katz(ci7,dg1aw.c0m)
`
`U.S. TRADEMARK APPLICATION NO. 77473309 — MAXIM — 2280-20-
`
`14
`
`Sent:
`
`4/29/2010 9:44:30 AM
`
`Sent As:
`
`ECOMl04@USPTO.GOV
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`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`SERIAL NO:
`
`77/473309
`
`MARK: MAXIM
`
`*77473309*
`
`

`
`CORRESPONDENT ADDRESS:
`
`JEFFREY C. KATZ, ESQ.
`DAVIS & GILBERT LLP
`1740 BROADWAY FL 3
`
`NEW YORK, NY 10019-4379
`
`APPLICANT:
`
`Alpha Media Group Inc.
`
`CORRESPONDENT’S REFERENCE/DOCKET
`NO:
`
`2280-20-14
`
`CORRESPONDENT E—MAIL ADDRESS:
`
`jkatz@dglaw.com
`
`GENERAL TRADEMARK INFORMATION:
`
`http://www.usQto.;vov/main/trademarks.htm
`
`REQUEST FOR RECONSIDERATION DENIED
`
`ISSUE/MAILING DATE:
`
`11*? Eétté:
`
`This action responds to applicant’s request for reconsideration ofa final refusal issued October 21, 2009.
`In its request for reconsideration, applicant 1) amended its identification of services; and 2) submitted
`arguments against the likelihood of confusion refusals. Applicant’s amended identification of services is
`acceptable and has been made of record.
`
`After careful consideration ofthe law and facts ofthe case, the Section 2(d) refusals with respect to Reg.
`Nos. 3394030 and 3435916 are hereby withdrawn. However, the examining attorney is not persuaded as
`to the likelihood of confiision with Reg. No. 2859143. As to that refusal, the examining attorney must
`deny the request for reconsideration and adhere to the final action as written since no new facts or reasons
`have been presented that are significant and compelling with regard to the point at issue.
`
`Accordingly, applicant’s request for reconsideration is denied. The time for appeal runs from the date the
`final action was issued/mailed. 37 C.F.R. Section 2.64(b); TMEP Section 715.03(c). If applicant has
`already filed a timely notice of appeal, the application will be forwarded to the Trademark Trial and
`Appeal Board (TTAB).
`
`Section 21d) Refusal — Likelihood of Confusion
`
`Registration ofthe applied-for mark is refused because ofa likelihood of confusion with the mark in U.S.
`Registration No. 2859143. Trademark Act Section 2(d), 15 U.S.C. §l052(d); see TMEP §§l207.0l et seq.
`See the previously enclosed registration.
`
`Applicant seeks to register MAXIM for “online retail store services featuring apparel, beach towels, resort
`wear, sun tan and sunscreen preparations and cosmetics.”
`
`The registered mark is MAXIM’S DE PARIS for “men's clothing, namely, suits, jackets, coats, trousers,
`
`

`
`shirts, dinnerjackets, ties, bow ties, socks, shoes, hats, caps, underwear, pullovers, raincoats, gloves,
`scarves, bath—suits; women's clothing, namely, dresses, dress ensembles with coats andjackets, suits,
`underwear, raincoats, stockings, tights, shoes, boots, foulards, scarves, bath—suits, skirts; clothing for male
`children, namely, suits, trousers,jackets, blazers, coats, raincoats, pullovers, cardigans, shirts, T-shirts,
`pajamas, underwear, socks, ties, brimless caps, hoods, scarves, belts, suspenders, bath—suits, shorts,
`Bermuda shorts, shoes, boots, slippers; clothing for female children, namely, dresses, skirts, coats,
`raincoats, jackets, pullovers, cardigans, blouses, aprons, tunics, T-shirts, nightgowns, underwear, socks,
`tights, petticoats, bath—suits, shorts, Bermuda shorts, divided skirts, belts, scarves, hats, hoods, foulards,
`boots, shoes, slippers; and infant clothing, namely, layettes.”
`
`the addition of “DE PARIS” and the possessive form of MAXIM’S in the
`Applicant argues that
`registrant’s mark renders the marks “far from identical or even substantially similar.”
`
`However, the differences in the marks highlighted by applicant do not obviate the overall similarities of
`the marks. The question is not whether people will confuse the marks, but whether the marks will confuse
`people into believing that the goods and/or services they identify come from the same source.
`In re West
`Point-Pepperell, Inc., 468 F.2d 200, 201, 175 USPQ 558, 558-59 (C.C.P.A. 1972); TMEP §1207.01(b).
`For that reason, the test of likelihood of confusion is not whether the marks can be distinguished when
`subjected to a side-by—side comparison. The question is whether the marks create the same overall
`impression. See Recot, Inc. v. M.C. Becton, 214 F.3d 1322, 1329-30, 54 USPQ2d 1894, 1899 (Fed. Cir.
`2000); Visual Info. Inst., Inc". v. Vicon Indus. Inc., 209 USPQ 179, 189 (TTAB 1980). The focus is on the
`recollection ofthe average purchaser who normally retains a general rather than specific impression of
`trademarks. Clzernetron Corp. v. Morris Coupling & Clamp C0., 203 USPQ 537, 540-41 (TTAB 1979);
`Sealed/Iir Corp. v. Scott Paper Co., 190 USPQ 106, 108 (TTAB 1975); TMEP §1207.01(b).
`
`Moreover, although a disclaimed portion of a mark certainly cannot be ignored, and the marks must be
`compared in their entireties, one feature of a mark may be more significant in creating a commercial
`impression. Disclaimed matter is typically less significant or less dominant when comparing marks. See
`In re Dixie Rests, Inc., 105 F.3d 1405, 1407, 41 USPQ2d 1531, 1533-34 (Fed. Cir. 1997); In re Nat '1'
`Data Corp., 753 F.2d 1056, 1060, 224 USPQ 749, 752 (Fed. Cir. 1985); TMEP §1207.01(b)(viii), (c)(ii).
`Here, DE PARIS in the registrant’s mark is less dominant when comparing the marks. Additionally, DE
`PARIS is descriptive in the field of clothing and is used by numerous third parties. See the attached
`website evidence at Exhibit A. This reinforces the notion that MAXIM’S is the dominant part of the
`
`registrant’s mark.
`
`Additionally, applicant argues that while the coexistence agreement does not cover applicant’s services in
`the present application, “its premises are compelling because the consent covers the subject marks for
`identical services,” namely, hotel and resort services. Applicant states, “[t]hus, it is unquestionably the
`case that they can coexist for the different goods and services at issue here.”
`
`The examining attorney respectfully disagrees. As previously noted, the consent agreement is expressly
`limited to “all restaurant, catering, bar and hotel services in lntemational Class 43.” The registrant’s
`consent to applicant’s use ofthe mark does not extend to applicant’s use ofthe mark in connection with
`online retail store services in Class 35. The registrant did not give consent to applicant’s use ofthe mark
`with “Online retail store services featuring apparel, beach towels, resort wear, sun tan and sunscreen
`preparation, and cosmetics."
`
`

`
`Applicant also submits that the marks can coexist due to applicant’s mark MAXIM MAGAZINE, Reg.
`No. 2978607, and the registrant’s mark MAX1M’S DE PARIS, Reg. No. 1172786, both for goods in Class
`3, currently coexisting on the register. However, the goods and services in those registrations are different
`from the goods/services are issue here. In addition, prior decisions and actions of other trademark
`examining attorneys in registering different marks have little evidentiary value and are not binding upon
`the Office. TMEP §l207.0l(d)(vi). Each case is decided on its own facts, and each mark stands on its
`own merits. See AMF Inc. v. Am. Leisure Prods., Inc., 474 F.2d 1403, 1406, 177 USPQ 268, 269
`(C.C.P.A. 1973); In re Int’! Taste, Inc., 53 USPQ2d 1604, 1606 (TTAB 2000); In re Sunmarks, Inc., 32
`USPQ2d 1470, 1472 (TTAB 1994).
`
`Applicant also argues that its online retail services, “involvinga wide range ofitems (apparel being one of
`many), and the Cited registrant’s clothing, are not necessarily closely related. Applicant’s mark does not
`cover apparel per se.” However, applicant’s online retail store features “apparel,beach towels, resort wear,
`sun tan and sunscreen preparation, and cosmetics.” Therefore, apparel and resort wear are closely related
`to the registrant’s more specific identifications of articles of clothing. See the attached thirteen (13) third
`party registrations at Exhibit B showing the same marks used to identify sunscreen, cosmetics, and
`clothing. Also see the attached ten (10) third party registrations at Exhibit C showing the same marks used
`to identify clothing and beach towels. Also see the attached third party website evidence at Exhibit D
`showing clothing, cosmetics, and beach towels are often sold under the same marks.
`
`Applicant also attached third party registrations of live and dead marks to demonstrate examples of marks
`by different owners coexisting for merchandise and retailing services featuring that merchandise.
`Applicant states that “they reflect a certain recognition of marketplace reality as well as of the precept that
`the parties themselves should decide whether there is a conflict, and if there is doubt the PTO should allow
`the publication and opposition process to weed out problems.”
`
`However, in a likelihood of confusion analysis, the overriding concern is not only to prevent buyer
`confusion as to the source of the goods and/or services, but to protect the registrant from adverse
`commercial impact due to use ofa similar mark by a newcomer. See In re Shell Oil Co., 992 F.2d 1204,
`1208, 26 USPQ2d 1687, 1690 (Fed. Cir. 1993). Therefore, any doubt regarding a likelihood of confusion
`determination is resolved in favor ofthe registrant. TMEP §l207.01(d)(i); see Hewlett—Packard Co. v.
`Packard Press, Inc., 281 F.3d 1261, 1265, 62 USPQ2d 1001, 1003 (Fed. Cir. 2002); In re Hyper Shoppes
`(Ohio), Inc., 837 F.2d 463, 464-65, 6 USPQ2d 1025, 1025 (Fed. Cir. 1988).
`
`the marketplace reality of the same marks used for merchandise and retailing services
`Additionally,
`featuring that merchandise is that both are typically owned by the same entity. See the attached fifteen
`(15) third party registrations at Exhibit E amply demonstrating this.
`
`Applicant states that the services in its application “all center around resort and leisure items" and that the
`registrant’s clothing items are different in that they “are upscale and high fashion—city oriented attire."
`Applicant also states that “in reality, [the registrant’s goods] seem to solely involve head scarves.”
`Applicant attached a webpage screenshot of the registrant’s website. However, aside from applicant’s
`“resort wear,” the identifications reflect no such limitations. Likelihood of confusion is determined on the
`basis of the goods and/or services as they are identified in the application and registration. Hewlett-
`Packard Co. v. PackardPress Inc., 281 F.3d 1261, 1267-68, 62 USPQ2d 1001, 1004-05 (Fed. Cir. 2002);
`In re Shell Oil Co., 992 F.2d 1204, 1207 n.4, 26 USPQ2d 1687, 1690 n.4 (Fed. Cir. 1993); TMEP
`§l207.0l(a)(iii).
`
`

`
`In this case, the registrant’s goods and applicant’s services are identified broadly. Therefore, it is
`presumed that the registration and application encompasses all goods and/or services ofthe type
`described, that they move in all normal channels oftrade, and that they are available to all potential
`customers. In re Elbaum, 211 USPQ 639, 640 (TTAB 1981); In re Optica Int '1, 196 USPQ 775, 778
`(TTAB 1977); TMEP §1207.01(a)(iii). Here, the registrant’s goods are not limited to upscale and high
`fashion city—oriented attire. Applicant’s services featuring “apparel” and “resort wear” are broadly worded
`and encompass the specific clothing articles in the registrant’s identification.
`
`Finally, applicant submits that the respective channels of trade associated with app1icant’s online retail
`store services and the registrant’s clothing are different, noting that the registrant does not sell clothing to
`U.S. residents via the Internet. However, the goods and/or services of the parties need not be identical or
`directly competitive to find a likelihood of confusion. See Safety-Kleen Corp. v. Dresser Indus, Inc., 518
`F.2d 1399, 1404, 186 USPQ 476, 480 (C.C.P.A. 1975); TMEP §l207.01(a)(i). Rather, it is sufficient that
`the goods and/or services are related in some manner and/or the conditions surrounding their marketing
`are such that they would be encountered by the same purchasers under circumstances that would give rise
`to the mistaken beliefthat the goods and/or services come from a common source. In re Total Quality
`Group, Inc., 51 USPQ2d 1474, 1476 (TTAB 1999); TMEP §l207.0l(a)(i); see, e.g., On~line Careline Inc.
`v. Am. Online Inc., 229 F.3d 1080, 1086-87, 56 USPQ2d 1471, 1475-76 (Fed. Cir. 2000); In re Marlin 's
`Famous Pastry Shoppe, Inc., 748 F.2d 1565, 1566-68, 223 USPQ 1289, 1290 (Fed. Cir. 1984). As shown
`by the evidence in Exhibit E, consumers expect clothing and online retail store services featuring clothing
`to emanate from a single source.
`
`Therefore, the same consumers will be exposed to the goods/services identified with the marks. The
`similarities among the marks and the goods/services ofthe parties are so great as to create a likelihood of
`confusion. The examining attorney must resolve any doubt as to the issue of likelihood of confusion in
`favor ofthe registrant. Burroughs We/[come Co. v. Warner-Lambert Co., 203 USPQ 191 (TTAB 1979).
`Accordingly, the mark is refused registration under Trademark Act Section 2(d).
`
`/Michael Litzau/
`Michael Litzau
`
`Trademark Examining Attorney
`Law Office 104
`tel: 571-272-8157
`
`STATUS CHECK: Check the status ofthe application at least once every six months from the initial
`filing date using the USPTO Trademark Applications and Registrations Retrieval (TARR) online system
`
`at htt 2//tarr.us ,to.uo\«'. When conducting an online status check, print and maintain a copy ofthe
`complete TARR screen.
`lfthe status of your application has not changed for more than six months, please
`contact the assigned examining attorney.
`
`

`
`EXHIBIT A
`
`

`
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`
`Welcome T0 Celine De Paris.’
`
`When you step into the store you will really feel like you
`are entering into an exclusive European boutique.
`
`Located in the heart of Georgetown, accessible and
`EDFIVEHIEHE Quality IS the key The Clothing here is made
`to last ano it you are looking tor a few good fun and
`functional pieces this ls the place to go. Celine De Parls
`has gorgeous jewelry and faritastic shoe line by Gigi
`Favella
`
`The cute headed handbags are by KuraDesign and
`match most of the outfits Sharon, the owner can assist
`with flndlrig a complete looktrorn head to toe. He is also
`honest and will tell you if an outfit is less than flattering
`
`If you are looking for |3l|J7:ll|[‘y‘ pieces that make you feel
`sew and flattering or if youiust want to orowse and get
`some style tips trom Sharon— this is
`the place to go!
`Voile! And it‘s cheaper than a trip to Europe
`
`PARIS MILAN WRSHINGT ON
`
`
`
`
`
`5E€NlC8$
`Ll.'JL‘.3tlOflS
`CDi'lIElCf US
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`Passion 8. Fashion
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`Home - Cxnc-or-Ina > Alexandre Us Pans
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`PROFILE
`
`RIAUER REVIDNS
`
`Alexandre de Paris
`971 Madison Ave., New York. NY 10021
`nr. 76th St. Sea Map I Subway Dwecm-'-rt IE3
`212-717-2122 4 send to Pnane
`3 Reuew.s|\/VH1; a Review
`- Rude! Rating: 3.3 011 M1!) |
`I Prltc Range: ($3) Md-Range
`fl
`‘ Products 8 Survives: Cm! LIHKS/NDTIOOS
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`CAN MAKE A BIG DIFFERENCE.
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`MEMBERS PROJECT
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`-'.~ MUD _/ Rate 8. Review
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`Profile
`
`HOURS
`
`A wonderland for those in need of fancy headgear, Alexandre
`da Paris makes all of their haadbands, bows, and snoods in
`France, than ships them to this small, whimsical shop. Here,
`Swarovski-studded butterflies and velvet hows lie alongside
`rows oftortoise-shell headbands, amethystencrustad
`barrattes, and combs inspired by the Art Nauveau ara.
`
`\:_/at. ,W,__,~M,
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`Wedding Dvesser
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`See the romplue 9hop<A—Mutiv: Guide »
`
`Sales & Bargains Calendar
`Apart dveesers start at $25
`l<.Ju':JL1 bags am: on ewe
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`
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`\-AA\4 u. \. Anvu v u... my.
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`Equally as precious as the store's supply of hair ornaments is
`its manager, Jovy Couldrey, who communicates daily with
`her French offices and takes suggestions, and even design
`requests, from her customers. "1! you need it,l will find it!‘
`she's ofl-known to coo in her Parisian accent. That offer
`extends to items as simple as the silver clips on the counter
`to more one-of-a-kind pieces like the silk and pearl headbands
`displayed along the Wal1s.—Feren Au.-xi: Krentc-I
`
`PAYMENY MET MODS
`
`
`‘~‘
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`PIIOUUC I GUIDE
`
`Accessma 085
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`33% would wiau go h\=r,i«'*
`0% Do vou go there v-or bargeirus?
`M; De vou go there to bu»: gifts.‘
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`ceieslefl from 60393 1 Posted on BBID9
`
`irilll-jfilirll,
`
`Ox-‘e-rail Rating 4
`
`(Not F:
`
`l just returned rrom the post oitice having mailed in a $6o+ barrette that broke
`the firs! time I wore it (purchased end ofJune '09). I called the store, and as
`noted in the other review, they stated they could only send it to Paris for
`repair. I think this is absurd, and hope I don't have the same experience as the
`other shopper who, four months afier returning her defective barrette, is still
`waiting for the repair. If the same happens to me, and they don't give me a new
`one or credit my card, I will report them to American Express and Andrew
`Cnnmnlli They might have unique prnrlurts, hm nnme rm...l Feel like a snrlmr
`that I bought over $200 worth of barrettes there. Even the tortoise shell barrettes sold at your
`corner drugstore are made in France, for goodness sake.
`
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`Very poor service and rude sales people
`lsmohmzlle Irom 1031 4 | Posted on BIZSIUS
`
`C‘V>:!.~1|IF'-:-flirty 1
`
`«NunI?em;rurn».»m:~s«
`
`when one of their multi-hundred dollar hair ornaments breaks alter a short
`amount of time they are most unhelpful. They do not replace the item and do
`not refund your money. They say they will send your hair ornament back to
`France tor repair. Four months later still nothing and they have no
`information for you. They claim they do not know where it is. This New York
`Shopping website states they are in touch with the people in France daily.
`Buy the same hair ornaments in BergdorfGoodman or other department
`stores where they are polite, care about keeping you as a customer, replace
`immediately or refund your money.
`
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`THE SHOP
`
`HATS
`
`COUTURE
`
`ACCESSORIES
`
`PUBLICITY
`CONTACT
`
`4“
`
`
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`«Mile Yushioru changes iron: season to season. traditional wedding dresses and giomotous
`evermg ensemhbas are 5|‘,-wcyr. in demanrl 01: in--Muse deaynx: work with Iashur-able
`badaas and bridai names rrom ail amund the world inspiration ham the past md the meson
`cc.-mkma tor elagant iaahions, from antique Viciovian and Edwardian wedding gowns to the
`west designs Imxn New Ycvk and Pans‘
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`Couture Clc>thii1g 82 Gowns
`
`rnu<.?‘: 01 mi business
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`focuses on onghai EYE‘)
`1! evamng and wv.-r.1IJr=g gov-/hi‘ and '..0i.£u1|.‘, czasimng Owner
`Joe Parrorvo‘ who rnsires hequem buvung Km: to L A and New '-‘(my neeus me -shun
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`‘.‘-2ov':Led wiih exquisfia =rai\d-‘axafw-;1 r.=:r»t.1 Viewed zeveriwug gown-3 and L L
`well as suns am aa',1m>e amre
`
`Evening 8. Wedding Gowns
`
`couture Designers
`
`We also handle *3 wide vanew ol (lemme, dinner and COGHSI1 attire an the re‘.-vesi and most
`chic styie-3, ofl-awed by designers who sen orckmivalv xca Fleur da Dans ’Shti:J the nsxoie
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`cvsionx tor ‘!Ut.'
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`Porsonal Shopping
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`At the Fleur do Dw:_ we -«amt your shopping ewparbnce to we vdoal in «E way: I! we can
`accomodate you after regular hwsr-es: hours. wt: are giad to halp Cal! us at me shun to
`make an appointmem tor aner-hours Champagne Shoppsrg where we can assist vou in
`seleclmg the Nvvad en.=cmbIc- not your ‘special occusnoru Get Mad Ior the nght arrange. or
`meet Wlh a conjure designer who wd1taiic1-makeyour dies: or ctzvtlvrxq just fan you
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`THE SHOP IHATS CULI'YU1'<E » ACCESSORIES WUELICJTY CONTACT HOME
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`mm.l/femmwflgfilnfq/i F
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`031230010 0231 07 PM
`
`Femme De Paris Get Directions
`
`Femme De Paris
`A women’s boutique located in the Borgota Shopping Centre
`in the heart ofScottsdoIe, Arizona. Catering to women 40
`and up, we provide a unique range ofsophisticatedstylesfor
`any occasion. Femme De Paris has been establishedfor
`over 10 years and we are knownfor
`the personaiizedseruice we offer and the exriusiuity ofour
`ciothing and
`. you won’t_find department store brands here.
`accessories. .
`Our ciothing is hip, yet is made to fit a woman's
`figure. Due to the iimited ouaiiability of items, online
`shopping is not avaiiabie; however, please send your
`Contact details through the contactpage for updates on up
`and coming season trends.
`
`
`
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`mp / hoo.com/translate txt
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`mQ3f201D 02.36 52 PM
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`Translation Tips;
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`tips 2: Aftervouve translated some text. clicktha button marked "Search the
`web with this text” in order to iaunth a search using the transtation
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`Spanish Language Services ~ Prompt,
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`EXHIBIT B
`
`

`
`1F
`5
`
`Print: Apr 28, 2010
`
`74345849
`
`DESIGN MARK
`
`Serial Number
`74345849
`
`Status
`REGISTERED AND RENEWED
`
`Word Mark
`HOSS SAUCE
`
`Standard Character Mark
`No
`
`Registration Number
`1902281
`
`Date Registered
`1995/07/O4
`
`Type of Mark
`TRADEMARK
`
`Reister
`PRINC I PAL
`
`Mark Drawing code
`(3) DESIGN PLUS WORDS, LETTERS AND/OR NUMBERS
`
`CMNNBT
`Hansen, Dale DEA HOSS SAUCE INDIVIDUAL UNITED STATES 4630 N. E.
`LANE Portland OREGON 97230
`
`l9OTH
`
`Goodsfservices
`IC 003.
`US
`001 004 006 050 O51 052.
`G & S:
`Class Status —— ACTIVE.
`suntanning, suncare, and cosmetic preparations, namely suntanning
`gels, suntanning lotions, suntanning moisturizing lotions, Sun screen
`lotions, sunscreen oils, sun screen gels, sunscreen skin moisturizing
`lotions, skin moisturizing lotions, body oils and skin moisturizing
`oils. First Use: 1992/O5fO5. First Use In Commerce: 1992/07/16.
`
`Goodsiservices
`G & S: clothing, namely
`039.
`US
`IC 025.
`Class Status —— ACTIVE.
`jackets, pants, shorts, and
`T—shirts, sweatshirts, baseball Caps,
`First Use In Commerce: 1992/O7/25.
`swimsuits. First Use: 1992/O5/05.
`
`Filing Date
`1993/01/05
`
`Examining Attorney
`REIHNER, DAVID c.
`
`

`
`Print: Apr 28, 2010
`
`74-345849
`
`Attorney of Record
`CRAIG O CORRELL
`
`

`
`
`

`
`Print: Apr 28, 2010
`
`76537526
`
`DESIGN MARK
`
`Serial Number
`76537526
`
`Status
`REGISTERED
`
`Word Mark
`JUST B BY BONNIE CLEVERING
`
`Standard Character Mark
`No
`
`Registration Number
`3006242
`
`DaheRegkflHed
`2005/10/ll
`
`Type of Mark
`TRADEMARK; SERVICE MARK
`
`Register
`PRINCIPAL
`
`Mark Drawing code
`:3) DESIGN PLUS WORDS, LETTERS AND/OR NUMBERS
`
`CMNHBP
`Just B Inc. CORPORATION DELAWARE 15450 FM 1325 Apartment
`TEXAS 78728
`
`l7l8 Austin
`
`Goodsfservices
`G 5. s:
`001 004 006 050 051 052.
`US
`IC 0

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