FULBRIGHT & JAw0RsKI L.L.P.
`A REGISTERED LIMITED LIABILITY PARTNERSHIP
`
`80| PENNSYLVANIA AVENUE. N.W.
`WASHINGTON. DC 20004-2623
`WWW.F‘ULBRlGHT.COM
`
`TVOLD@FULBRlGHT.COM
`DIRECT DIAL: (202) 662-0200
`
`TELEPHONE:
`FACSIMILEZ
`
`(202) 662-0200
`(202) 662-4643
`
`November 23, 2004
`
`Commissioner for Trademarks
`
`Trademark Assistance Center
`
`Madison East, Concourse Level Room C 55
`600 Dulany Street
`Alexandria, VA 22314
`
`Re:
`
`U.S. Trademark Application for MeadWestvaco Corporation
`Serial No.: 76/518,211
`Filed: May 2, 2003
`Mark: LANDMARK
`
`Our Reference: MEAA:607/10400815
`
`Dear Sir:
`
`Attached hereto for filing in connection with Serial No. 76/518,211 are:
`
`1.
`
`2.
`
`3.
`
`Petition to Revive and check for $100.00 for the filing fee therefor (with
`
`attachments);
`
`Notice of Appeal and check for $100.00 for the filing fee therefor (with
`attachment); and
`
`Request for Reconsideration (with attachments).
`
`The Commissioner is hereby authorized to charge any deficiencies which should have
`been filed herewith or credit any overages to our Deposit Account No. 06-2375, under Order No.
`MEAA:607/ 10400815. A duplicate copy of this letter is attached for accounting purposes.
`
`Sincerely,
`
`T a M. Vold
`
`||||||||l||||||||||||||||||||||||||||||||||l||||||
`
`11-23-2004
`U.S. Patent 5. TMOTCITM Mail ROD‘! D1. #54
`
`TM ' /bah
`
`E I
`nc Osures
`
`25475988.1
`
`H0usT0N - NEw Yonx 0 WASHINGTON DC - AusTIN o DALLAS o Los AN0ELEs o MINNEAPOLIS - SAN ANToNI0 - HONG KONG o L0ND0N o MUNICH
`
`

`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`TRADEMARK TRIAL AND APPEAL BOARD
`
`Trademark Attorney:
`Darryl M. Spruill, Esq.
`
`Law Office 112
`Attorney Docket No. MEAA:607
`
`§ §
`
`§
`§
`
`§ §
`
`§ §
`
`§
`
`Applicant:
`
`MeadWestvaco Corporation
`
`Serial No.:
`
`76/5 1 8,21 1
`
`Filed:
`
`May 2, 2003
`
`Class:
`
`016
`
`Mark:
`
`LANDMARK
`
`NOTICE OF APPEAL
`
`Commissioner for Trademarks
`
`Trademark Assistance Center
`
`Madison East, Concourse Level Room C 55
`600 Dulany Street
`Alexandria, VA 22314
`
`To the Trademark Trial and Appeal Board:
`
`Applicant hereby appeals to the Trademark Trial and Appeal Board from the May 17,
`
`2004 final refusal of the Examining Attorney to allow registration of the subject mark in the
`
`above-identified application.
`
`Concurrent with the submission of this Notice of Appeal,
`
`Applicant has submitted to the Trademark Examining Attorney a Request for Reconsideration of
`
`her final refiisal to register. (A copy of this Request for Reconsideration is attached hereto.)
`
`Applicant therefore respectfixlly requests that the Trademark Trial and Appeal Board
`
`remand this matter to the Trademark Examining Attorney so that she may act upon the Request
`
`for Reconsideration before filrther action is taken on this appeal.
`
`A check in the amount of $100.00 for the fees associated with this Notice of Appeal is
`
`also enclosed. The Commissioner is hereby authorized to charge any additional fees associated
`
`11/24/2004 THCCNTS 00000022 76510211
`
`01 FC:6403
`
`100.00 OP
`
`25475739.l
`
`_«.u...,
`
`

`
`
`
`with this filing to Deposit Account No. 06-2375, Order No. MEAA:607/ 10400815. Please date
`
`stamp and return the enclosed postcard to acknowledge receipt of this material.
`
`Respectfully submitted,
`
`MEADWESTVACO CORPORATION
`
`Date:
`
`230
`
`J.
`
`111 Williamson
`
`FULBRIGHT & JAWORSKI L.L.P.
`
`801 Pennsylvania Avenue, N.W.
`Washington, DC, 20004-2623
`Phone: (202) 662-0200
`Fax: (202) 662-4643
`
`Attorneys for Applicant
`
`25475739.]
`
`

`
`
`
`Attorney Docket No. MEAA:607/10400815
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`TRADEMARK EXAMINDIG OPERATION
`
`Trademark Attorney:
`Darryl M. Spruill, Esq.
`
`Law Office 112
`Attorney Docket No. MEAA:607
`
`§ §
`
`§
`§
`
`§ §
`
`§ §
`
`§
`
`Applicant:
`
`MeadWestvaco Corporation
`
`Serial No.:
`
`76/5 1 8,21 1
`
`Filed:
`
`May 2, 2003
`
`Class:
`
`Mark:
`
`016
`
`LANDMARK
`
`Commissioner for Trademarks
`
`Trademark Assistance Center
`Madison East, Concourse Level Room C 55
`600 Dulany Street
`Alexandria, VA 22314
`
`REQUEST FOR RECONSIDERATION
`
`This paper is filed in response to the Office Action dated May 17, 2004.
`
`The Trademark Attorney has maintained his descriptiveness refusal of this application under
`
`Section 2(e)(l), and made it FINAL. The Trademark Attorney is urged to withdraw the finality of
`
`the office action and to consider the further argument and comments which follow.
`
`In order to preserve Applicant’s position, a Notice of Appeal has been filed.
`
`Applicant respectfiilly notes that
`
`in making final his refusal of the application,
`
`the
`
`Trademark Attorney did not
`
`specifically respond to Applicant’s arguments regarding the
`
`aspirational and connotative qualities of the mark.
`
`In fact, the Trademark Attorney has never even
`
`sought to address the mark its singular form -- a form which conveys and connotes differently than
`
`the mark in its plural form.
`
`As previously argued, Applicant’s LANDMARK mark -— which appears in the singular --
`
`conveys an aspirational sense of significance for the product as a whole -- as a “landmark” piece of
`
`work. Further, even beyond this aspirational value, Applicant’s LANDMARK mark conveys a
`
`25475728.]
`
`

`
`
`
`Attomey Docket No. MEAA:607/10400815
`
`double entendre which conjures up both the “landmark” sites contained in the calendar and the
`
`suggestive import of the consumer’s need to calendar “landmark” events. See TMEP §l2l3.05(c)
`
`(“The mark that comprises the double entendre will not be refiised registration as merely descriptive
`
`if one of its meanings is not merely descriptive in relation to the goods and services.”).1
`
`In further support of its double entendre argument, Applicant represents that the term
`
`“LANDMARK,” as applied to Applicant’s goods, is readily perceived and understood by relevant
`
`purchasers as referring to both the content of the calendar as well as the suggestive import of the
`
`calendar’s purpose.
`
`To this end, Applicant notes that a search of “landmark event” in the
`
`ALLNEWS file in the NEXIS® database covering just the last two years yielded over 2300 hits — a
`
`positive reflection of the use of “landmark” in the connotative sense which makes Applicant’s use
`
`suggestive and not merely descriptive. Due to the sheer volume of references, we have attached a
`
`sample of 100 hits for the Trademark Attorney’s reference.
`
`For the reasons noted above, the Trademark Attorney is urged to reconsider and withdraw
`
`the refusal to register this application.
`
`Dated:
`
`H l 2,3 Z Qfl
`
`Respectfully submitted,
`
`MEADWESTVACO CORPORATION
`
`By:
`
`801 Pennsylvania Avenue, N.W.
`Washington, DC, 20004-2623
`Phone: (202) 662-0200
`Fax: (202) 662-4643
`Attorneys for Applicant
`
`1 To this end, Applicant noted the dictionary definition of the term LANDMARK “(n.) an event
`or turning point in history” and “(adj.) having great import or significance.” The American
`Heritage® Dictionary of the English Language, Third Edition, Copyright © 1994 by Houghton
`Mifflin Company.
`25475723.:
`
`

`
`
`
`Attorney Docket No. MEAA:607/10400815
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`TRADEMARK EXAMINING OPERATION
`
`Trademark Attorney:
`Darryl M. Spruill, Esq.
`
`Law Office 112
`Attorney Docket No. MEAA:607
`
`§ §
`
`§
`§
`
`§ §
`
`§ §
`
`§
`
`Applicant:
`
`MeadWestvaco Corporation
`
`Serial No.:
`
`76/5 l 8,21 1
`
`Filed:
`
`May 2, 2003
`
`Class:
`
`016
`
`Mark:
`
`LANDMARK
`
`Commissioner for Trademarks
`
`Trademark Assistance Center
`
`Madison East, Concourse Level Room C 55
`
`600 Dulany Street
`Alexandria, VA 22314
`
`REQUEST FOR RECONSIDERATION
`
`This paper is filed in response to the Office Action dated May 17, 2004.
`
`The Trademark Attorney has maintained his descriptiveness refusal of this application under
`
`Section 2(e)(1), and made it FINAL. The Trademark Attorney is urged to withdraw the finality of
`
`the office action and to consider the further argument and comments which follow.
`
`In order to preserve Applicant’s position, a Notice of Appeal has been filed.
`
`Applicant respectfully notes that
`
`in making final his refusal of the application,
`
`the
`
`Trademark Attorney did not
`
`specifically respond to Applicant’s arguments regarding the
`
`aspirational and connotative qualities of the mark.
`
`In fact, the Trademark Attorney has never even
`
`sought to address the mark its singular form -- a form which conveys and connotes differently than
`
`the mark in its plural form.
`
`As previously argued, Applicant’s LANDMARK mark -- which appears in the singular --
`
`conveys an aspirational sense of significance for the product as a whole -- as a “landmark” piece of
`
`work. Further, even beyond this aspirational value, Applicant’s LANDMARK mark conveys a
`
`25475728.l
`
`

`
`
`
`Attorney Docket No. MEAA:607/10400815
`
`double entendre which conjures up both the “landmark” sites contained in the calendar and the
`
`suggestive import of the consumer’s need to calendar “landmark” events. See TMEP §12l3.05(c)
`
`(“The mark that comprises the double entendre will not be refused registration as merely descriptive
`
`if one of its meanings is not merely descriptive in relation to the goods and services.”).1
`
`In further support of its double entendre argument, Applicant represents that the term
`
`“LANDMARK,” as applied to Applicant’s goods, is readily perceived and understood by relevant
`
`purchasers as referring to both the content of the calendar as well as the suggestive import of the
`
`calendar’s purpose.
`
`To this end, Applicant notes that a search of “landmark event” in the
`
`ALLNEWS file in the NEXIS® database covering just the last two years yielded over 2300 hits — a
`
`positive reflection of the use of “landmark” in the connotative sense which makes Applicant’s use
`
`suggestive and not merely descriptive. Due to the sheer volume of references, we have attached a
`
`sample of 100 hits for the Trademark Attomey’s reference.
`
`For the reasons noted above, the Trademark Attorney is urged to reconsider and withdraw
`
`the refusal to register this application.
`
`Dated:
`
`H [ Z:3[ Qfif
`
`Respectfully submitted,
`
`MEADWESTVACO CORPORATION
`
`By:
`
`801 Pennsylvania Avenue, N.W.
`Washington, DC, 20004-2623
`Phone: (202) 662-0200
`Fax: (202) 662-4643
`Attorneys for Applicant
`
`1 To this end, Applicant noted the dictionary definition of the term LANDMARK “(n.) an event
`or turning point in history” and “(aa'j.) having great import or significance.” The American
`Heritage® Dictionary of the English Language, Third Edition, Copyright © 1994 by Houghton
`Mifflin Company.
`254757231
`
`

`
`
`
`7 of 2346 DOCUMENTS
`
`Copyright 2004 The Weekly Standard
`The Weekly Standard
`
`November 22, 2004 Monday
`
`SECTION: ARTICLES Vol. 10 No. 10
`
`LENGTH: 1172 words
`
`HEADLINE: A Country with No Politics;
`Qatar's liberalization has been greatly exaggerated.
`
`BYLINE: Steven A. Cook, The Weekly Standard
`
`BODY:
`
`THE DAY AFTER the small Gulf state of Qatar promulgated a new constitution in late September, its ruler
`addressed the United Nations General Assembly. The emir, Sheikh Hamad bin Khalifa al—Thani, made a forceful case
`for political liberalization in the Middle East, even challenging fellow Arab leaders to refrain from using the Israeli-
`Palestinian conflict as a pretext for postponing reform. No wonder Sheikh al—Thani is the darling of the Bush
`administration.
`
`Unfortunately, rather than a bastion of liberal reform, Qatar is actually a bundle of contradictions. While in practice
`its citizens enjoy greater personal and political freedom than ever before, the regime is nowhere near a democratic
`breakthrough. Rather, it remains the personal fiefdom of the al—Thani family, and their rule is absolute.
`
`The present emir, who seized power from his father in 1995, has transformed his desert backwater into a gleaming
`city-state. Unlike Cairo with its 7,000 years of dust and charm, the Qatari capital, Doha, is antiseptic--clean, orderly,
`over air—conditioned, and altogether reminiscent of a well-to-do enclave in South Florida. "Well-to—do," however, hardly
`does it justice. Qatar is a gold—plated plastic country sitting on the world's third-largest deposit of natural gas.
`
`With the help of some great press, Qatar has become the "little Gulf state that could," outpacing its Arab brethren in
`political, economic, and technological development. The emir likes to be seen as a man of the people. For a 60 Minutes
`piece in August 2003, he drove himself along Doha's comiche waving to the locals with Ed Bradley riding shotgun. For
`all its Wahhabi tradition, Qatar cultivates the image of a friendly, liberalizing Arab state whose benevolent leadership is
`standing publicly with the United States--in stark contrast to its seemingly feckless and mercurial neighbor, Saudi
`Arabia.
`
`If Qatar's gas deposits are the source of its wealth, Al Jazeera is the principal source of its current renown.
`Launched in 1996, this pioneering Arabic television network has become a phenomenon, breaking down barriers in the
`Middle East and spawning copycats such as Dubai's Al Arabia. Yet what the innumerable and breathless books and
`articles about it tend to overlook is that Al Jazeera is not independent. Qataris like to boast that theirs is the only Arab
`country to have abolished its Ministry of Information—-but their last minister of information, Sheikh Hamid bin Tamir, is
`chairman of the board of Al Jazeera, Qatar-TV, and Qatar radio. Al Jazeera is not even financially independent. It relies
`overwhelmingly on government largesse, and only marginally on advertising. "Whoever said we were independent?"
`asks one Al Jazeera producer. "People just assumed this."
`
`Like other Arab media, too, Al Jazeera lives within clear red lines: The emir, his family, and events in Qatar are
`off-limits. Officials in Doha, average Qataris, and Al Jazeera employees all explain away the news blackout. "Qatar is
`so small," they say, "nothing of interest to the rest of the Arab world goes on here." This sounds disingenuous, given the
`Qataris’ diligent efforts to project a progressive image. In the last few years, Qatar has hosted and funded several high-
`
`

`
`The Weekly Standard November 22, 2004 Monday
`
`Page 2
`
`profile international conferences on democratization, economic reform, and investment opportunities in the region, all
`intended to spotlight Qatar's ostensible progress in these areas.
`
`And, indeed, there has been positive change. A Central Municipal Council was elected in March 1999. And the new
`constitution—-approved overwhelmingly in a referendum in April 2003-—provides for a 45-seat Shura council, two-thirds
`of whose members are to be elected. The constitution also promises individual freedoms and an independent judiciary.
`Nevertheless, under Article 64 of the constitution, the emir is "inviolable and .
`.
`. must be respected by all." He has the
`power to appoint one-third of the Shura council, dissolve that body, issue decrees with the force of law, and determine
`the state budget with only limited input from the legislature. And these provisions of the constitution are not subject to
`amendment.
`
`Then again, how much does institutional liberalization really matter in a country with no politics? Competition over
`the control and distribution of resources is nonexistent. Qatar's wealth is spread liberally among the approximately
`150,000 Qatari citizens, giving them the highest per capita income in the world, estimated between $20,000 and
`$30,000. (The 400,000 or so foreign workers who do almost all the work in Qatar are excluded.) As a result, most
`Qatari citizens are content.
`
`The highest elected official in the country confirms this. He insists there are no political issues of burning interest to
`his constituents. Ibrahim Haydous, president of the Central Municipal Council, says the establishment of the council
`was a "landmark event intended to give Qataris a voice" on matters like infrastructure, agriculture, and health care. But
`the council has little authority. It can invite ministers to answer questions, but cannot compel the government to act.
`According to Haydous, there has been no conflict between the council and the government.
`
`A diligent search does turn up at least one Qatari willing to criticize the government. Hassan Mullah al—Jefeiri, a
`businessman with interests in jewelry, tourism, and automobiles, is upset about the misuse of state revenues. Qatar, he
`says, is "living off high oil prices, which are connected to gas. But oil prices also go down—-many Qataris do not
`understand this. It is like your Internet bubble."
`
`Al—Jefeiri accuses the government of squandering resources on politics—-that is, on Al Jazeera--at the expense of
`education, health care, and infrastructure (among the best in the Arab world). "Do you know of any Qatari doctors or
`engineers?" he asks. When reminded of the "Education City" the government has built in Doha, al—Jefeiri concedes it is
`a start, but remains skeptical that the outposts of Cornell University Medical Center, Virginia Commonwealth
`University, Carnegie Mellon, and Texas A—M clustered there will actually benefit Qataris.
`
`Yet even al—Jefeiri is wary of anything resembling political parties or a real parliament. Nor does he consider
`himself a dissident. "I am happy, but I could be happier," he says. "I could not say the things I am saying five years ago,
`but I am concerned about Qatar's future."
`
`Qatar is clearly not Syria, or even the Qatar of a decade ago, but it is no model of reform for Arab countries. Its
`wealth, spread liberally among its small population, tends to defuse political dissent. This is simply not possible for a
`country like Egypt or even Saudi Arabia. In addition, although Qatar has made progress, the substance of its political
`reforms has been limited. Perhaps in time the gap between image and reality will narrow. But even with its new
`constitution, Qatar remains a far cry from a democratic beacon.
`
`Steven A. Cook is a Next Generation Fellow at the Council on Foreign Relations.
`
`LOAD-DATE: November 13, 2004
`
`

`
`
`
`9 of 2346 DOCUMENTS
`
`Copyright 2004 Agence France Presse
`All Rights Reserved
`
`Agence France Presse -— English
`
`November 21, 2004 Sunday 8:13 PM GMT
`
`LENGTH: 689 words
`
`HEADLINE: Pro-Westem opposition leader wins Ukraine presidential vote: exit polls
`
`DATELINE: KIEV Nov 21
`
`BODY:
`
`A pro—Western opposition leader appeared to have won Ukraine's presidential runoff Sunday, exit polls showed
`after voting ended in the bitterly-fought contest that many had feared could trigger turmoil and even violence.
`
`Viktor Yushchenko secured 54 percent of the vote compared with the 43 percent of his pro-Russia rival, Prime
`Minister Viktor Yanukovich, according to the independent Razumkov Ukrainian Centre for Economic and Political
`Studies and the Kiev lntemational Institute for Sociology (KMIS).
`
`An exit poll carried out by the govemment-linked polling agencies Socis and Social Monitoring also showed a
`Yushchenko victory, though a bit narrower with 49.4 percent compared to Yanukovich's 45.9 percent, Interfax reported.
`
`Official results were not expected before Monday and Yanukovich's campaign immediately dismissed the exit polls
`as "inaccurate and unscientific."
`
`But speaking before an excited crowd of thousands of opposition supporters massed in Kiev's Independence
`Square, Yushchenko's campaign manager declared victory.
`
`"The results of the exit polls show an unchallengeable lead by Yushchenko," said Olexander Zinchenko to wild
`cheers.
`
`Thirteen years after gaining independence from the Soviet Union, Sunday's vote is a landmark event that will
`determine whether this nation of nearly 50 million turns toward Europe or remains under Moscow's shadow.
`
`Outgoing President Leonid Kuchma, stepping down after 10 years of often strong—arm rule over this strategic
`eastern European country, had warned that there would be "no revolution" after the opposition threatened mass protests.
`
`Yushchenko had vowed to bring his supporters onto the streets if Kuchma's protege Yanukovich is declared the
`winner fraudulently in Sunday's election, warning of large—scale vote-rigging.
`
`There were reports of an assault on an opposition observer and a local campaign headquarters of Yushchenko in
`eastern Ukraine while a non—govemment organisation said that busloads of people were involved in multiple voting.
`
`The runup to the vote left the country deeply divided, with the nationalist Ukrainian-speaking west supporting 50-
`year-old Yushchenko while the industrialized Russian-speaking east backs 54-year-old Yanukovich.
`
`Electoral authorities reported a huge turnout of 76.63 percent, despite a sudden onset of freezing winter weather,
`Interfax reported.
`
`Amid tight security, an armed detachment of police equipped with armoured personnel carriers guarded the offices
`of the central electoral commission in Kiev, which was sealed off with temporary metal barriers.
`
`

`
`
`
`Agence France Presse -— English November 21, 2004 Sunday
`
`Page 4
`
`Yushchenko confidently predicted victory as he voted in Kiev Sunday.
`
`"There will be fraud, but the scenario of victory by the government through fraud is utopian, it won't happen," he
`
`said.
`
`The election sparked intense rivalry between Washington and Moscow, with the West seeing Ukraine as a buffer
`with an increasingly authoritarian Russia.
`
`US President George W. Bush served notice to Kuchma that the United States would review its relations with
`Ukraine if the presidential vote is not fair.
`
`The first round on October 31, in which Yushchenko was just 156,000 votes ahead, was slammed as a "step
`backward" for democracy by international observers who said state media favoured the official candidate.
`
`Russia under President Vladimir Putin has worked to restore Moscow's influence in the former Soviet Union, and
`Putin twice visited Ukraine during the campaign to offer support to the pro-Kremlin prime minister.
`
`A Yushchenko victory would thus be a "huge personal and tactical defeat for Vladimir Putin," Russian liberal
`politician Boris Nemtsov, who was in Kiev to support the Ukrainian opposition, was quoted as saying by Interfax.
`
`Yushchenko wants to move towards membership of the European Union and the US-led NATO military alliance,
`while Yanukovich has promised to make Russian a second official language and allow dual citizenship.
`
`Some 37 million people were eligible to cast ballots in the election, which was being observed by nearly 5,000
`international monitors.
`
`The opposition planned to carry out a parallel vote count in Independence Square from late Sunday.
`
`hm/yad/gk
`
`LOAD-DATE: November 22, 2004
`
`

`
`
`
`15 of 2346 DOCUMENTS
`
`Copyright 2004 Nationwide News Pty Limited
`Herald Sun (Melbourne, Australia)
`
`November 20, 2004 Saturday
`
`SECTION: WEEKEND; Pg. W12
`
`LENGTH: 692 words
`
`HEADLINE: Headline acts
`
`BYLINE: Nick Richardson
`
`BODY:
`
`The stories behind our best stories are revealed as part of a new journalism exhibition, writes Nick Richardson
`
`THIS is how it started: "Two men, both notorious members of the underworld, were shot dead, and a woman
`wounded last night in a desperate revolver duel in a house in Barkly St, Carlton."
`
`It has a ring of familiarity, the echo of recent underworld shootings, with one exception: it is not modern
`Melbourne.
`
`It was Melbourne 77 years ago, when the streets were the playground for a little pickpocket christened Theodore
`Taylor, known more commonly to the seedy side of the city as Squizzy.
`
`Taylor built up a network of nefarious allies and a long list of enemies throughout Melbourne during the 1920s
`until his date with destiny on October 27, 1927, when Squizzy went to Carlton to have it out with a rival, Snowy
`Cutmore.
`
`Among those who swarmed over the crime scene was The Herald's reporter Clyde Palmer, who wrote a vivid
`description of Squizzy's inglorious end.
`
`In his front-page story, Palmer wrote: "Taylor suddenly rushed out of the house and staggered into the car with his
`hands clasped to his right side.
`
`‘I've been shot,‘ he exclaimed.
`
`‘Drive me to St Vincent's Hospital.‘ Those were the only words he uttered."
`
`The drama of landmark events has long been in newspaper archives, where it is occasionally dusted off for
`anniversaries or nostalgic appreciations of how our lives have changed.
`
`And though we may remember the events, we rarely get the chance to celebrate and appreciate the reporting that
`went on behind the stories.
`
`NOW, some of these stories are told for the first time as part of a special conference and exhibition commemorating
`the Best Australian Journalism of the Twentieth Century.
`
`The exhibition, which opens next week at the State Library, showcases some of the most enduring images and
`stories from our best journalists and photographers.
`
`On Friday, a day—long conference will discuss the background to the stories and issues relevant to how Australian
`journalists do their job this century.
`
`

`
`
`
`Herald Sun (Melbourne, Australia) November 20, 2004 Saturday
`
`Page 6
`
`The Best Of project was hatched in 1999 when the journalism program at RMIT University brought together a
`panel of experienced journalists and journalism academics to draw up a list of 100 top stories from across the century.
`
`The end result included sports stories, war stories, crime tales and big political exclusives.
`
`One of those included was the story published in The Herald in March 1931, which helped bring down a
`government.
`
`For years, most of Joe Alexander's colleagues in the press gallery believed he found his greatest scoop between the
`musty pages of Hansard in the parliamentary library.
`
`Perhaps it was true. No one has found out because Alexander refused to say where he found the cables from Labor
`prime minister Joseph Scullin to his caucus colleague Joseph Lyons.
`
`IN 1931 a leak to the media was a rarity. Not only that, but Alexander had found in the cables evidence of deep
`divisions within Labor about the best way to manage the dark financial turmoil of the Depression.
`
`The deeply divided Labor Party was so comprehensively beaten at the 1931 election it remained in opposition for a
`decade.
`
`Alexander's scoop confirmed Australian voters‘ worst fears: the government was bitterly and irreconcilably split
`over its economic strategy.
`
`Other stories have made a significant difference to our history, including the efforts of Alexander's boss at The
`Herald, Sir Keith Murdoch. Murdoch's legendary expose of the British generals and tactics at Gallipoli helped highlight
`the disaster in the Dardanelles campaign.
`
`Pat Jarrett's pioneering reporting for The Herald in Burma in 1942, political reporting from Laurie Oakes and
`Herald Sun journalist Peter Game and images from photographer Bob Buchanan are also included.
`
`Together, the best of Australian journalism gives us a window into the history and stories that helped shape us, by
`the people who were there.
`
`Best Australian Journalism of the 20th Century Exhibition opens on Thursday (following evening forum) at
`Experimedia, State Library. Best Australian Journalism Conference, Friday, State Library.
`
`LOAD-DATE: November 19, 2004
`
`

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`17 of 2346 DOCUMENTS
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`Copyright 2004 The Oregonian
`The Oregonian
`
`November 20, 2004 Saturday SUNRISE EDITION
`
`SECTION: BUSINESS; Pg. A01
`
`LENGTH: 1327 words
`
`HEADLINE: KNlGHT'S FOOTPRINT BIGGER THAN NIKE
`
`SOURCE: MIKE ROGOWAY — The Oregonian Staff writers James Mayer, Laura Gunderson, Doug Binder, Helen
`Jung and HarryEsteve contributed to this report.
`
`BODY:
`
`Summary: Those closely tied to the Beaverton company ponder how what comes next for the business and its co-
`founder will influence the state
`
`From university boardrooms to basketball courts, Oregon's civic and sports worlds began taking stock Friday of
`how a management change at the top of Nike might alter their ties with Oregon's only Fortune 500 company and its
`outgoing chief executive.
`
`Nike's announcement Thursday that co—founder Phil Knight would step down as the Beaverton-based company's
`CEO and president reverberated throughout the state.
`
`Personally media-shy, Knight has made high-profile investments in Oregon institutions and philanthropic causes,
`and his company is increasingly active in state politics.
`
`In interviews Friday, many outside Nike who have benefited from its success said the company's 40-year roots in
`Oregon community and sports spheres would endure. Some even hoped Knight —- freed of direct control of the company
`-- might expand his outside pursuits.
`
`"There's no reason to doubt that Phil Knight's vision, going back to when he started Nike, is going to continue on,"
`said Alberto Salazar, a champion marathoner who founded a Nike-funded group to develop world-class U.S. distance
`runners.
`
`"In fact, with his hobbies, he may spend more time on those things, sportswise, like the University of Oregon or the
`support of distance running," Salazar said.
`
`Nike announced Thursday that William Perez, chief executive of S.C. Johnson & Son Inc., will replace Knight at
`the company's helm Dec. 28. Knight will remain chairman and retain a controlling interest in Nike.
`
`With annual revenue of $12.3 billion and more than 25,000 employees, Nike's reach in Oregon is enormous,
`making Knight's resignation a landmark event inside and outside the company.
`
`"People are still looking at each other saying, ‘What was that?‘ " said Dan Wieden, who co-founded Portland
`advertising agency Wieden+Kennedy in 1982 specifically to work for Nike. "We owe just about everything to Knight."
`
`The University of Oregon owes a lot, too.
`
`A runner at UO, Knight has supported his old school with donations including $8 million for its main library, $10
`million for a law school building and $15 million to create more than a dozen professorships, said Dave Frohnmayer,
`
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`The Oregonian November 20, 2004 Saturday
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`Page 8
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`the university's president. Knight also donated more than half of the $90 million needed to expand Autzen Stadium in
`Eugene and led a group of donors who pledged $130 million for a new basketball arena.
`
`"There is -- in all of the people who know the Knights —- a sense of deep gratitude for what they've done and
`continue to do," said Frohnmayer, referring to Knight and his wife, Penny.
`
`The university and Knight split acrimoniously for 17 months beginning in 2000 after the school joined a workers
`rights group critical of labor conditions in Nike's overseas factories, but the relationship was repaired when UO quit the
`group. Frohnmayer said he expects the school's relations with Knight to remain just as strong after he quits as Nike's top
`executive.
`
`Jesuit High School in suburban Portland is similarly optimistic.
`
`The Knights have supported Jesuit since their son, Travis, graduated in the late 1980s, said Richard Gedrose, the
`school's president. Gedrose would not say how much the Knights have given the school through the years, but said they
`were the main donors to the $4.5 million Knight Physical Education Center, which opened in 1989. The Knights also
`were major donors to a $7 million performing arts center.
`
`"I would hope and expect that the friendship Jesuit has with Phil and Penny would continue in years to come, and I
`would expect that our relations with Nike would continue as long as they are interested," Gedrose said.
`
`Political influences In political circles, Knight is seen as a dutiful but unpredictable campaign donor, who
`sometimes opened his company's wallet and sometimes his own for causes or candidates. He isn't, however, considered
`a big factor in state politics.
`
`"That wasn't his natural instinct," said Len Bergstein, a Portland political strategist and lobbyist. "1 don't think he
`sought to hobnob with politicians."
`
`In his early days as Nike co—founder, Knight was closely associated with former Democratic Gov. Neil
`Goldschmidt. Later, however, he began helping candidates who supported loosening of trade restrictions and those most
`often turned out to be Republicans.
`
`He contributed regularly and generously to U.S. Sen. Gordon Smith, R-Ore., and he caused a stir last year when he
`gave $50,000 to a slate of four Portland School Board candidates who were opposed to school tax increases and wanted
`to slash the administrative ranks.
`
`Most recently, Knight and his wife gave $4,000 -- the maximum amount allowed in federal races -- to 1st
`Congressional District candidate Goli Ameri, a Republican businesswoman who unsuccessfully tried to unseat
`incumbent Democrat David Wu.
`
`Bergstein said Knight's political dabblings generally centered on his own interests and weren't part of a corporate
`political strategy. That may be changing, however.
`
`"I've noticed that Nike has started to institutionalize the way in which it relates to campaigns," Bergstein said. "In
`some ways, it's starting to act more like a corporate contributor profile as opposed to just the exercise of an individual's
`whim."
`
`Sen. Ryan Deckert, D—Beaverton, said he noticed a significant change in the company's approach to politics about
`four years ago.
`
`Company representatives “reasserted themselves," said Deckert, whose district includes the Nike campus. Deckert
`sai