12/7/24, 6:01 PM
`
`Mogulus Rebrands With A Killer Domain: Livestream.com | TechCrunch
`
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`
`Mogulus Rebrands With A Killer Domain:
`Livestream.com
`
`MG Siegler
`11:09 PM PDT · May 18, 2009
`
`When Mogulus launched in 2007,
`few people understood its name.
`Most people still don’t because,
`quite frankly, it doesn’t make a lot of sense. Or I should say, didn’t make a
`lot of sense — because beginning today, the service has been completely
`rebranded as something much more obvious: Livestream.
`
`Mogulus is making the change because it feels like the entire field of
`streaming live video on the web is on the verge of exploding in popularity,
`and it’d be hard to find a better name to take advantage of that, as CEO
`Max Haot tells us. Naturally though, this change would not have been
`possible without the killer livestream.com domain, which Mogulus
`acquired recently. Haot wouldn’t tells us how much they paid for the
`domain, but you can bet it was a very pretty penny. [Update: Domain Name
`Wire claims it sold for $100,000 – thanks Jeremy]
`
`Advertisement
`
`So now Livestream moves forward. Having just launch its super simple
`Procaster tool that allows for one-button streaming over video over the
`
`https://techcrunch.com/2009/05/18/mogulus-gets-a-killer-domain-for-rebranding-livestreamcom/
`
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`Mogulus Rebrands With A Killer Domain: Livestream.com | TechCrunch
`
`Advertisement
`
`Mogulus Rebrands With A Killer Domain:
`Livestream.com
`
`MG Siegler
`11:09 PM PDT · May 18, 2009
`
`When Mogulus launched in 2007,
`few people understood its name.
`Most people still don’t because,
`quite frankly, it doesn’t make a lot of sense. Or I should say, didn’t make a
`lot of sense — because beginning today, the service has been completely
`rebranded as something much more obvious: Livestream.
`
`Mogulus is making the change because it feels like the entire field of
`streaming live video on the web is on the verge of exploding in popularity,
`and it’d be hard to find a better name to take advantage of that, as CEO
`Max Haot tells us. Naturally though, this change would not have been
`possible without the killer livestream.com domain, which Mogulus
`acquired recently. Haot wouldn’t tells us how much they paid for the
`domain, but you can bet it was a very pretty penny. [Update: Domain Name
`Wire claims it sold for $100,000 – thanks Jeremy]
`
`Advertisement
`
`So now Livestream moves forward. Having just launch its super simple
`Procaster tool that allows for one-button streaming over video over the
`
`https://techcrunch.com/2009/05/18/mogulus-gets-a-killer-domain-for-rebranding-livestreamcom/
`
`1/6
`
`Latest
`
`Security
`
`Startups
`
`AI
`
`Venture
`
`Apps
`
`Apple
`
`Events
`
`Podcasts
`
`Newsletters
`
`Sign In
`
`IPR2024-01305
`SportsCastr Inc. EX-2030
`
`
`
`12/7/24, 6:01 PM
`
`Mogulus Rebrands With A Killer Domain: Livestream.com | TechCrunch
`web, the first tool Livestream will launch is Broadcaster. It will offer the
`same one-click simplicity, but will do so completely over a web browser,
`without any software needing to be downloaded (which you need for
`Procaster — which is also more powerful).
`
`Mogulus has seen some good growth over the past year in terms of
`visitors to its site, according to numbers from Compete. I suspect that will
`rise greatly with this new domain. But it’s the features that make users
`stick around, and this move to one-click publishing is a good idea — keep
`it simple, stupid, and all that. Haot also notes that Livestream has over
`1,000 paying Pro members, the premium service it launched last year.
`
`So what was Mogulus going for with that name? Well, as you can kind see
`in the now old logo, it was Mogul-us, as in “anybody can become a media
`mogul,” Haot says. Yeah, Livestream is much, much better.
`
`https://techcrunch.com/2009/05/18/mogulus-gets-a-killer-domain-for-rebranding-livestreamcom/
`
`2/6
`
`
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`12/7/24, 6:01 PM
`
`Mogulus Rebrands With A Killer Domain: Livestream.com | TechCrunch
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`GET ON WAITLIST
`
`Disclosure: Mogulus advertises their Procaster product on this site.
`
`CrunchBase Information
`Livestream
`Information provided by CrunchBase
`
`Topics:
`
`livestream mogulus
`
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`https://techcrunch.com/2009/05/18/mogulus-gets-a-killer-domain-for-rebranding-livestreamcom/
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`12/7/24, 6:01 PM
`
`Mogulus Rebrands With A Killer Domain: Livestream.com | TechCrunch
`San Francisco
`October 27-29, 2025
`Disrupt 2025 will be here before you
`know it! 10,000 tech and VC leaders,
`250+ speakers, 200+ sessions. Get
`your name on the list to be the first to
`know about the Super Early Bird sale.
`
`Get on Waitlist
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`MG Siegler
`General Partner
`@mgsiegler
`
`M.G. Siegler is a general partner at Google Ventures, where he primarily focuses on early-stage investments. He has been deeply involved in the
`startup space since 2005, first as a web developer, then as a writer, and most recently as an investor and advisor. Having spent the past year in…
`
`View Bio
`
`https://techcrunch.com/2009/05/18/mogulus-gets-a-killer-domain-for-rebranding-livestreamcom/
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`12/7/24, 6:01 PM
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`Mogulus Rebrands With A Killer Domain: Livestream.com | TechCrunch
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