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`This start-up’s app lets anyone from pro athletes to kids in their dorm be a sports announcer
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`This start-up’s app lets anyone from
`pro athletes to kids in their dorm be a
`sports announcer
`
`PUBLISHED THU, DEC 20 2018•4:15 PM EST | UPDATED THU, DEC 20 2018•7:14 PM EST
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`Jessica Golden
`@ J G O L D E N 5
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`Eric Chemi
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`SportsCastr is a live streaming app that lets users announce games as they happen.
`
`Some professional athletes are using the app to practice for a media career when
`they’re :nished playing on the :eld.
`
`The app has raised about $3 million from investors including former NBA
`Commissioner David Stern and Syracuse University basketball coach Jim Boeheim.
`
`
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`V I D E O 0 1 : 3 6
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`Sports broadcasting for the masses
`
`If you’ve ever dreamed of being a sports commentator, it’s never been easier to
`get your voice out to the public, in a high-quality professional way.
`
`A new company called SportsCastr is allowing amateurs the chance to get
`behind the mic, broadcast games and o@er their own sports commentary.
`Using a mobile phone, the SportsCastr app uses technology with green screens
`and graphics to give a professional broadcasting look and feel.
`
`“We’ve created essentially a studio in an app so you can be in your dorm room
`or you could be in the locker room, and with one click you’re live and we make
`you look great,” said Kevin April, CEO of SportsCastr.
`
`It’s not just for amateurs. Professional athletes like New York Giants Safety
`Landon Collins are using SportsCastr to prepare for a media career after his
`playing years.
`
`“I play in front 120,000 fans, but speaking in front of people I break down,”
`Collins said. “So it took it took a lot of me to do that especially in front of like
`random people.”
`
`Collins, a 3-time Pro Bowl selection, says he’s given lots of thought to life after
`football, and he’d love to be on camera.
`
`“My mom always said I was a handsome young man and I have a face for the
`camera … so that’s what I want my role to be,” said Collins who studied mass
`communications at the University of Alabama.
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`Landon Collins Tackles Broadcasting The Giants safety testing out his broadcasting skills for life after football.
`Source: Sportscastr
`
`Because so many other football players have broadcast ambitions, the NFL
`Players Association sees value in SportsCastr. The union invested a minority
`stake in the company. Other big-name investors include former NBA
`Commissioner David Stern, Syracuse University basketball coach Jim Boeheim
`and NBA player-turned broadcaster Steve Smith. April says the company has
`raised around $3 million so far.
`
`The deal with the NFLPA “has given us complete access to not just current
`players but retired ones as well,” said April.
`
`The company is currently working with players to set up and create
`opportunities for when their careers end and to try and maximize their time on
`the ]eld.
`
`“There is a lot of synergy there and we are working very closely together,” April
`said.
`
`The deal with NFLPA allows players to lend their expertise to fans and given
`them a unique perspective or takeaway.
`
`“I can tell you what happened, why this play was successful or why this person
`got beat, from the perspective of a defensive player,” said Collins.
`
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`IPR2024-01305
`SportsCastr Inc. EX-2010
`
`The Future of Sports Broadcasting? SportsCastr allows amateurs the ability to live broadcast during games and offer their commentary
`Source: Sportscastr
`
`SportsCastr has also signed recent deal with the WNBPA and data specialist
`STATS to provide the same real-time statistics used in normal televised games.
`
`As traditional sports media faces more competition to keep viewers’ attention,
`this could be a hint of how fans will watch sports in the future. The industry has
`already seen many companies experiment with giving viewers the choice in
`which stream they want to watch.
`
`For example, during the NCAA basketball tournament, Turner Sports o@ers
`the same game in multiple ways, such as a stream where fans of each school
`can watch announces biased toward their own team.
`
`ESPN has o@ered similar multi-channel commentator options for major events
`like the NCAA football championship game. Amazon has experimented with
`its Thursday Night Football stream, giving viewers a choice of commentators,
`including an all-women broadcasting team or foreign language streams that
`customize the viewing experience.
`
`April said SportsCastr hopes to democratize the broadcast even more by
`providing users the tools to do so.
`
`“The target is really any fan, athlete or anyone with an opinion on sports,” said
`April. “What we believe is that we should get rid of gatekeepers that network
`television is telling you who you should listen to — that’s antiquated.”
`
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