TV2Me(R) Goes Global By Partnering With Leading Asian Online
`Entertainment Company; Manila-Based ESL Adds Sales and Marketing
`Muscle to Bring Pioneering Place Shifting Technology to Wider Market
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`PR Newswire US
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`May 16, 2006 Tuesday 12:00 PM GMT
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`Copyright 2006 PR Newswire Association LLC. All Rights Reserved.
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`Length: 843 words
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`Dateline: NEW YORK and MANILA, Philippines May 16
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`Body
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`NEW YORK and MANILA, Philippines, May 16 /PRNewswire/ -- K2B, Incorporated, developer of the pioneering
`place-shifting technology TV2Me(R), announced today a strategic partnership with Emphasis Services Limited
`(ESL), a leading force in the Asian online entertainment market, designed to drive wider adoption of the product
`around the world. The partnership, which includes the formation of a new jointly owned company known as TV2Me
`Laboratories Ltd., is a first step in the goal to bring TV2Me to the mass consumer market.
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`In 2003, K2B founder and electronics visionary Ken Schaffer invented the first place-shifting device that allows
`people to watch their home TV programming anywhere in the world with an Internet-connected device. Since that
`time, TV2Me has grown extremely popular with a long list of notables in the broadcast and celebrity arenas, such as
`Germany's RTL, the former chairman of El-Al Airlines and recording artist Sting.
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`Their strong affinity for the product is attributed to the incredibly high picture quality generated by TV2Me
`technology.
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`"As part of my job, I spend a huge amount of time in Asia -- mostly in Tokyo, where as you can imagine it's not easy
`to watch TV when you don't speak a great deal of Japanese," says Gavin Dart, director for Blue Silver
`Management. "For getting real time, high quality programs from home wherever you are in the world, TV2Me is by
`far the best system I've found. Now I never have to miss another rugby or football game again."
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`"Incredible! I'm your biggest fan in the UK right now. You have done a fantastic job with the technology. The
`picture is excellent!" says Phil Toye, London-based Global Strategic Sourcing Manager for Information Technology
`for a major multinational corporation. "You are definitely ahead of the curve on this one. It'll be very popular with my
`colleagues this summer when the World Cup is on."
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`In partnering with ESL, TV2Me gains new resources and a major cash infusion to fuel further technical innovation.
`Even more valuable is the significant distribution strength being delivered through ESL's staff based in Manila and
`Hong Kong as well as affiliates throughout Asia and Europe. In the U.S., the company has already had high-level
`meetings with several cable operators interested in expanding the reach of TV2Me's technology beyond the current
`Internet distribution channel that exists.
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`"We believe strongly in the potential of TV2Me to become the de-facto standard for consumers, and we are bringing
`a world-class marketing team, diverse sales channels and an Asian sourcing team to the table to help spur growth
`of the technology," says Chris Parker, ESL's chief executive officer. "Our global network of resources provides
`substantial economies of scale that will enable us to drive the cost of the product down considerably without
`sacrificing any of the quality that is TV2Me's hallmark. In doing so, we intend to rapidly expand its reach beyond the
`high-end luxury users that have made TV2Me a staple in that community."
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`TV2Me(R) Goes Global By Partnering With Leading Asian Online Entertainment Company Manila -Based ESL
`Adds Sales and Marketing Muscle to Bring Pioneering Place S....
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`"Our ability to deliver high-quality television signals from anywhere on the planet via the Internet has made TV2Me
`an international company from day one," Schaffer says. "But now we are truly ready to take home TV programming
`around the world."
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` For more information about TV2Me, please visit http://www.tv2me.com/ .
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` About TV2Me
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`TV2Me(R) does for space what TiVo(R) does for time. Its breakthrough technology gives users the ability to shift
`space, and to watch all the cable or satellite TV channels of any place they choose -- live, in full motion, with
`unparalleled television-quality -- on any Internet connected device. TV2Me was created by an international team
`that previously developed satellite tracking systems, such as the breakthrough system that made it possible for U.S.
`agencies and universities to monitor the internal television of the then Soviet Union.
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`About K2B, Inc.
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`K2B, Inc. is a privately-held, internationally-financed, New York-based research laboratory with a notable history of
`breaking through transmissions barriers and has decisively defined standards for transmitting high-quality television
`over fragile, narrow bandwidth connections. K2B founder Ken Schaffer is legendary in the broadcast, staging and
`recording industries as the inventor of the wireless guitar and microphone.
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`About Emphasis Services Limited
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`Emphasis Services Limited ("ESL") has been providing gaming-related services in the Asia Pacific Region since
`2001, maintaining its headquarters in Manila, Philippines, with a team of employees and consultants located in
`Cambodia, China (PRC), Indonesia, Japan, Macau, Malaysia and Thailand. ESL has swiftly become one of Asia's
`most influential online entertainment companies. One of ESL's principal business lines is live videostream casino
`gaming. Please visit http://www.esl-asia.com/ for more information.
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`CONTACT: John Howlett of Ruder Finn for TV2Me, +1-312-329-3906,
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` howlettj@ruderfinn.com
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`Web site: http://www.tv2me.com/
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` http://www.esl-asia.com/
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`SOURCE TV2Me
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`http://www.prnewswire.com
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`Load-Date: May 17, 2006
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