Joyce Baran
` 170 Whippoorwill Lane Stratford, Connecticut 06614 Phone 203-386-0362 Email:joyce@joycebarandesign.com
`
`With over 40 years of Intimate Apparel design, marketing, and management
`expertise, literally millions of women own and wear Joyce Baran designs.
`Establishing JBD studio in 2004, this broad and diverse background is now focused
`on Brands looking to reach the consumer with life style driven products.
`
`2004-present…JBD Joyce Baran Design LLC
`
`Building upon the mission of ‘Intimate Apparel from Concept to Consumer’ services involve
`• Market research and analysis
`• Prototype development with full Intimates sample room
`• Fitting and grading patterns utilizing Cad resources
`• Tech Packs for Production
`• Fabrication and manufacturing sourcing
`
`Client base has expanded to the development of any soft goods positioned close to the body including wearable electronics.
`Among the technical and creative clients are Invista, Bumbrella, Fashionable Solutions/ Dumi, Adidas, Philips Respironics, Behave Bra, and Thinx.
`
`1994-present… Intimate Apparel Spokeswoman / Designer
`
`Leading seminars, in-store events, corporate presentations and television appearances including segments on Hard Copy, The Joan Rivers Show (QVC),
`A&E ("Unmentionables...A Brief History"), TNN (Crook and Chase), and Entertainment Tonight. Topics have included the history of lingerie; "From
`Corsets to Consciousness", fit tips, marketing to women, and dressing smart building confidence through fashion that works.
`
`2002 - 2004…Vice President of Creative Design, Warnaco Intimates
`
`• Established distinct brand identity for Olga and Warner's brands
`• Managed process from research through introduction to market in structured timeline
`
` 2000 – 2002...Vice President of Merchandising and Design, Jockey International
`
`• Developed Liz Claiborne Intimates collection
`• Merchandised Jockey brand bras
`• Extensive involvement in sourced manufacturing in Asia and Caribbean
`
` 1990 – 2000…Vice President of Merchandising and Design, Smoothie/Strouse Adler
`
`• Repositioned America's first intimate apparel company to retailers and consumers
`• Made shape wear approachable and modern with the 'Does What Your Diet Doesn't' collection featuring solutions like 'The Tummy Terminator' and
`'Body Reformer'.
`• Established CAD based design system reducing lead times by 40 percent.
`• Tripled sales and moved the company through acquisition by Sara Lee Corp.
`
`Patents and Consulting
`
`• Holds 3 patents for bra engineering and currently applying for another relating to technical construction.
`• Offered reports and opinions as expert witness on patent litigation cases.
`
`Education
`Bridgeport Engineering Institute – 2 years
`Apprenticeship in Bra and Shapewear design under 3 master designers - 7 years
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