5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`
`
`/Beauty Clean Beauty
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native
`
`Rachel Lapidos
`November 17, 2017
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
`Photo: Instagram/@native_cos
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`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`F irst, mega beauty corporation
`
`Procter & Gamble
`announced that they're going to be transparent about
`what's truly in their fragrances
` by the end of 2019 —
`which is a huge move considering "fragrance" is an umbrella
`term that can include a myriad of chemicals, which are not
`legally required to be disclosed. And now, P&G has just
`acquired indie non-toxic deodorant brand,
`Native
`. (Mic drop.)
`
`5/28/24, 10:13 AM
`
`𝕏
`
` 
`
`The direct-to-consumer deodorant brand has been making
`aluminum-free deodorant since 2015—in a huge range of
`scents, from almond and vanilla to
`pumpkin spice
`—and has
`grown a cult following of over 1 million customers. So, it's an
`exciting next step for the small but growing brand to be
`purchased by such a major personal-care company and to reach
`even more people (maybe even in drugstores someday).
`
`ADVERTISEMENT
`
`The terms of the transaction were not disclosed, but Moiz Ali,
`Native's founder and CEO, says he's excited to work with a
`company that's open to hearing what shoppers really want.
`"P&G's commitment to innovation and customer satisfaction
`is a perfect t for us," he says. So this could make the cult fave
`brand become as accessible as other clean drugstore deodorant
`brands, like Nourish Organics,
`Crystal
`, and Jason.
`
`"Native brings a unique opportunity to
`P&G...to reach a unique consumer who are
`deliberate about what they put on their
`bodies."
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
`2/15
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`

`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`In a statement, Bill Brace, P&G's vice president of North
`American personal care, said: “Native brings a unique
`opportunity to P&G...It’s a great strategic match for us,
`building on our leadership in the deodorants category and
`broadening our portfolio to reach a unique consumer
`who [is] deliberate about what they put on their bodies."
`
` personal-care industry
` and
`At a time when
`more
`more
`leaders are valuing consumers' increasing interest in
`cleaner ingredients in their products, it's another big step that
`shows consumers are seeking out more non-toxic options.
`
`Related Stories
`
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`brand Native
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`in 2018, According to Whole...
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`IN PARTNERSHIP WITH OUR PARTNERS
`
`And while there are no plans to change Native's direct-to-
`consumer model for now, here's really hoping that the PSL bar
`will make an appearance on the drugstore store shelf someday.
`
`$3
`You can also up your self-care game by using this
`product that'll turn your shower into a spa
` or
`creating an
`Instagram-worthy shower plant installation
`.
`
`Tags:
`
`Clean Beauty
`
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`
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`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`
`
`/Lifestyle Healthy Mind
`
`Paid Content For TA K E DA P H A R M AC E U T I C A LS & L U N D B E C K
`
`‘How I Learned To Talk About My Major Depressive Disorder in
`the Hispanic Community’
`
`Well+Good Editors
`April 9, 2024
`
`
`
`B eing part of a Hispanic family, Marisol* said that
`
`depression was not something that was discussed at
`home—depression wasn’t well-understood or
`acceptable to talk about in her parents' or grandparents’
`generations.
`
`So when she started experiencing depression symptoms, she
`did what generations before her had done: stayed quiet, even
`though she privately recognized that there was something
`going on within her. She learned to live with her symptoms.
`Until, in her 40s, an unexpected end to a relationship and the
`
`𝕏
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`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
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`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`weight of being a working, single mother exacerbated her
`depression symptoms.
`
`ADVERTISEMENT
`
`"My depression started to take more of a toll on me," she says.
`"I had feelings of worthlessness, lost a lot of weight, and I was
`tired all of the time. I lost interest in things I once enjoyed like
`hanging out with my friends, felt sad most of the time, and had
`diculty concentrating."
`
`The turning point in her mental health journey happened on a
`day when she wasn't feeling well, shortly after her unexpected
`breakup. That morning, she collapsed. This landed her in the
`hospital. It was an experience she ultimately saw as a blessing
`because in addition to the tests conducted to assess her
`physical health, she underwent a mental health evaluation and
`was diagnosed with a type of depression called Major
`Depressive Disorder (MDD).
`
`ADVERTISEMENT
`
`MDD manifests as a complex set of ve or more symptoms,
`including, but not limited to, depressed mood, loss of interest,
`diculty concentrating, excessive guilt, and low energy.
`However, everyone experiences MDD dierently. Only a health
`care professional can diagnose and treat MDD.
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
`5/15
`
`

`

`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`For many people, a health scare could be the worst moment of
`their lives. For Marisol, she refers to it as the worst and best
`moment of her life because it pushed her to confront her
`mental health and seek the help she needed.
`
`Seeking help
`The journey to nd an MDD treatment plan that was right for
`her under the guidance of her health care provider took some
`time and was challenging, Marisol says. After her initial
`diagnosis, she tried various treatment approaches and began
`seeing a licensed mental health counselor.
`
`Marisol decided to seek out a Latina psychiatrist thinking she
`might connect with someone who could better understand her
`situation and experience.
`
`"My new psychiatrist was incredibly thorough," she says. "What
`really stood out to me was her commitment to my well-being.
`She consistently reminded me of follow-up appointments and
`took a real interest in my mental health journey."
`
`Marisol’s psychiatrist took the time to review her treatment
`options and recommended
`Trintellix®
` (vortioxetine), a
`prescription medication used in adults to treat MDD, which is
`a type of depression. Trintellix has not been shown to be safe
`and eective for use in children.
`
`ADVERTISEMENT
`
`Marisol’s psychiatrist helped her understand what she could
`expect while taking Trintellix and explained the risks and
`benets, like how Trintellix increases the risk of suicidal
`thoughts and actions in people 24 years of age and younger,
`especially within the rst few months of treatment or when the
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
`6/15
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`

`

`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`dose is changed (of note, Trintellix is not approved for use in
`children).
`
`Scroll below for additional Important Safety Information,
`including Full Boxed WARNING for Suicidal Thoughts and
`Actions. Click here for
`Medication Guide
` and discuss with
`your doctor.
`
`Marisol’s psychiatrist also advised her that she should call or
`get emergency help right away if she has new or sudden
`changes in mood, behavior, thoughts or feelings, if she
`develops suicidal thoughts or actions, or if she has or develops
`symptoms that are new, worse, or worry her.
`
`ADVERTISEMENT
`
`Along with safety considerations, Marisol’s psychiatrist went
`over the positive Trintellix results from the clinical trials in
`adults with MDD. In multiple short-term studies conducted by
`Takeda Pharmaceuticals and Lundbeck, Trintellix was shown
`to help reduce the overall symptoms of MDD, based on an
`overall score on a standardized depression rating scale
`compared to sugar pill.
`
`Studies also showed that Trintellix had a positive eect on
`processing speed (how quickly a person can accurately process
`information) in adult patients being treated with Trintellix for
`MDD. This is an aspect of cognitive function that may be
`impaired in adults with MDD. The improvement in processing
`speed may be the result of an improvement in depression. No
`studies have been conducted to see whether Trintellix is any
`better at improving processing speed than other
`antidepressants.
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
`7/15
`
`

`

`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`Marisol’s psychiatrist also said that she shouldn’t take
`Trintellix if she’s allergic to vortioxetine or any other
`ingredients in Trintellix, or if she’s taking, or has stopped
`taking within the last 14 days, a medicine called a Monoamine
`Oxidase Inhibitor (MAOI), including the antibiotic linezolid or
`intravenous methylene blue.
`
`While antidepressants are known to be eective based on
`clinical trials, there are potential side eects of
`antidepressants, including nausea, vomiting, weight gain,
`changes in sleep, treatment-emergent sexual dysfunction
`(TESD), and suicidal thoughts and actions.
`
`The most common side eects of Trintellix are nausea,
`constipation, and vomiting. Serious potential side eects
`include serotonin syndrome, increased risk of bleeding, manic
`episodes, discontinuation syndrome, eye problems, low levels
`of salt (sodium) in your blood, and sexual problems. These are
`not all the possible side eects of Trintellix.
`
`For nearly four years, Marisol has been taking Trintellix for her
`MDD. She says it’s an important part of her journey to help
`maintain her mental health, in addition to staying connected
`with her psychiatrist and sharing updates about how she is
`feeling.
`
`Starting conversations about
`depression
`†
`Virmarie Diaz Fernandez, MD is a board-certied psychiatrist
`specializing in providing culturally sensitive and
`compassionate care to patients, especially those in the
`Hispanic community. She is not Marisol’s doctor or
`psychiatrist.
`
`"As a mental health care practitioner and a Hispanic woman
`who has seen the stigma of depression rst-hand, I cannot
`emphasize enough the signicance of fostering open and
`honest dialogues between patients and health care
`professionals,” says Dr. Diaz Fernandez. “I have seen many
`Hispanic women assume the role of matriarch and perceive
`depression as a sign of weakness. It’s important to me to create
`a safe space for my patients to feel comfortable sharing their
`personal experiences. Talking about their symptoms and
`history helps me tailor my recommendations.”
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
`8/15
`
`

`

`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`In Marisol's community, depression continues to be a sensitive
`topic, especially among friends and family. "There's still a lot of
`stigma surrounding depression," Marisol says. That’s why she
`has initiated conversations with her close friends and family
`about mental health. She encourages them to express their
`feelings. "It's vital for people who may be suering to be able to
`talk about their emotions and know that it's okay to seek help
`when needed," she says. "This is especially important in our
`culture."
`
`She is also open with her coworkers about her MDD diagnosis
`because she wants to help break the stigma around mental
`health in her workplace.
`
`Marisol's advice for someone who is living with depression?
`"Don’t be afraid to ask questions. Don’t be afraid of what other
`people think. Talk to a friend or someone you trust. No matter
`what, they’re going to understand and take you seriously."
`
`“The prevalent stigma surrounding mental health services
`creates barriers to well-being," says Dr. Diaz Fernandez. "It has
`been my professional commitment to foster a space that
`encourages and supports the Hispanic community in
`embracing mental health. It’s important to reinforce that
`seeking assistance is not a sign of weakness but a courageous
`step forward.”
`
`To read more patient stories like Marisol’s and get access to
`other patient resources, visit
`Trintellix.com
`.
`
`*Marisol is a paid contributor for Takeda Pharmaceuticals and
`Lundbeck. Last name withheld to protect personal privacy.
`
`Dr. Virmarie Diaz Fernandez is a board-certied psychiatrist
`†
`practicing in Georgia and Florida. She is a paid contributor for
`Takeda Pharmaceuticals and Lundbeck.
`
`Top Photo: Marisol/W+G Creative
`
`What is TRINTELLIX (vortioxetine)?
`TRINTELLIX is a prescription medicine used in adults to treat
`a certain type of depression called Major Depressive Disorder
`(MDD). TRINTELLIX has not been shown to be safe and
`eective for use in children.
`
`IMPORTANT SAFETY INFORMATION
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
`9/15
`
`

`

`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`Who should not take TRINTELLIX?
`Do not start or take TRINTELLIX if you:
`are allergic to vortioxetine or any of the ingredients in
`TRINTELLIX
`are taking, or have stopped taking within the last 14
`days, a medicine called a Monoamine Oxidase
`Inhibitor (MAOI), including the antibiotic linezolid or
`intravenous methylene blue
`Do not start taking an MAOI for at least 21 days after you stop
`treatment with TRINTELLIX.
`
`What should I tell my doctor before taking TRINTELLIX?
`Before taking TRINTELLIX, tell your doctor:
`about all your medical and other health conditions
`if you are pregnant or plan to become pregnant, since
`TRINTELLIX may harm your unborn baby. Taking
`TRINTELLIX during your third trimester may cause
`your baby to have withdrawal symptoms after birth or
`to be at increased risk for a serious lung problem at
`birth. Tell your doctor right away if you become or
`think you are pregnant while taking TRINTELLIX
`if you are breastfeeding or plan to breastfeed, since it
`is not known if TRINTELLIX passes into your breast
`milk
`Tell your doctor about all the medicines you take, including
`prescription and over-the-counter medicines, vitamins, and
`herbal supplements, since TRINTELLIX and some medicines
`may cause serious side eects (or may not work as well) when
`taken together. Especially tell your doctor if you take:
`medicines for migraine headache called triptans; tricyclic
`antidepressants; lithium; tramadol, fentanyl, meperidine,
`methadone, or other opioids; tryptophan; buspirone; St. John’s
`Wort; medicines that can aect blood clotting such as aspirin,
`nonsteroidal anti-inammatory drugs (NSAIDs), warfarin;
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
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`
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`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`diuretics; medicines used to treat mood, anxiety, psychotic, or
`thought disorders, including selective serotonin reuptake
`inhibitors (SSRIs) and serotonin norepinephrine reuptake
`inhibitors (SNRIs); or medicines used to treat seizures or
`convulsions.
`
`What are the possible side eects of TRINTELLIX?
`TRINTELLIX may cause serious side eects, including:
`Serotonin syndrome: A potentially life‐threatening
`problem that can happen when you take TRINTELLIX
`with certain other medicines. Call your doctor or go to
`the nearest emergency room right away if you have any
`of the following signs and symptoms of serotonin
`syndrome: agitation; seeing or hearing things that are
`not real; confusion; coma; fast heart-beat; changes in
`blood pressure; dizziness; sweating; ushing; high
`body temperature; shaking, sti muscles, or muscle
`twitching; loss of coordination; seizures; nausea,
`vomiting, diarrhea.
`
`Increased risk of bleeding: Taking TRINTELLIX with
`aspirin, NSAIDs, warfarin or blood thinners may add to
`this risk. Tell your doctor right away about any unusual
`bleeding or bruising.
`
`Manic episodes: Manic episodes may happen in
`people with bipolar disorder who take TRINTELLIX.
`Symptoms may include: greatly increased energy;
`racing thoughts; unusually grand ideas; talking more or
`faster than usual; severe problems sleeping; reckless
`behavior; excessive happiness or irritability.
`
`Discontinuation syndrome: Suddenly stopping
`TRINTELLIX may cause you to have serious side
`eects including: nausea; sweating; changes in your
`mood; irritability and agitation; dizziness; electric
`shock feeling; tremor; anxiety; confusion; headache;
`tiredness; problems sleeping; hypomania; ringing in
`your ears; seizures.
`
`Eye problems: TRINTELLIX may cause a type of eye
`problem called angle-closure glaucoma in people with
`certain other eye conditions. You may want to undergo
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
`
`11/15
`
`

`

`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`an eye examination to see if you are at risk and receive
`preventative treatment if you are. Call your doctor if
`you have eye pain, changes in your vision, or swelling
`or redness in or around the eye.
`
`Low levels of salt (sodium) in your blood: Low
`sodium levels in your blood that may be serious and
`may cause death can happen during treatment with
`TRINTELLIX. Elderly people and people who take
`certain medicines may be at a greater risk for
`developing low sodium levels in their blood. Signs and
`symptoms may include headache; diculty
`concentrating; memory changes; confusion; weakness
`and unsteadiness on your feet which can lead to falls.
`In more severe or more sudden cases, signs and
`symptoms include: seeing or hearing things that are
`not real; fainting; seizures; coma; stopping breathing.
`
`Sexual problems: Taking TRINTELLIX may cause
`sexual problems. Symptoms in males may include:
`delayed ejaculation or inability to have an ejaculation,
`decreased sex drive, or problems getting or keeping an
`erection. Symptoms in females may include: decreased
`sex drive, or delayed orgasm or inability to have an
`orgasm. Talk to your doctor if you develop any changes
`in your sexual function or if you have any questions or
`concerns about sexual problems during treatment with
`TRINTELLIX.
`
`The most common side eects of TRINTELLIX include:
`nausea
`constipation
`vomiting
`These are not all the possible side eects of TRINTELLIX. Tell
`your doctor if you have any side eect that bothers you or does
`not go away.
`
`You are encouraged to report negative side eects of
`prescription drugs to the FDA. Visit
`or call 1‐800‐FDA‐1088.
`www.fda.gov/medwatch
`
`https://www.wellandgood.com/pg-acquired-natural-deodorant-brand-native/
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`5/28/24, 10:13 AM
`
`P&g Has Acquired Cult-Fave Deodorant Brand Native | Well+Good
`
`For additional Important Safety Information, click here for
`Medication Guide
`, and discuss with your doctor.
`
`TRINTELLIX is a trademark of H. Lundbeck A/S registered
`with the U.S. Patent and Trademark Oce and used under
`license by Takeda Pharmaceuticals America, Inc. TAKEDA and
`the TAKEDA logo are registered trademarks of Takeda
`Pharmaceutical Company Limited. ©2024 Takeda
`Pharmaceuticals U.S.A., Inc. All rights reserved. 1-877-
`TAKEDA-7 (1-877-825-3327). US-VOR-1419v1.0 03/24
`
`Featured Collection
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