Craig Rosenberg, Ph.D.
`www.ui.expert
`craig@ui.expert
`206-451-0706
`
`Dr. Rosenberg has worked on many high-profile cases and advanced engineering projects for a wide range
`of Fortune 500 companies, including Google, Samsung, Amazon, Boeing, IBM, Disney, Uber, Lyft, Nintendo,
`Dell, AT&T, Zillow, Motorola, Ericsson, LG, Sony, HTC, Maxell, Huawei, Mattel, United States Army, United
`States Air Force, Federal Aviation Administration, and many others.
`
`Dr. Rosenberg has been retained as an expert witness approximately 110 times for both plaintiff and
`defense, assisting clients in intellectual property and trade secret cases in the areas of user interface,
`software design and architecture, and human factors for mobile, web, desktop, embedded, and server
`environments.
`
`Dr. Rosenberg has testified at trial eight times in both State and Federal courts, worked on 19 IPR cases,
`and 5 ITC cases, and has testified at 45 depositions as well as before the USPTO.
`
`Dr. Rosenberg is an accomplished software architect, software engineer, user interface designer, human
`factors and systems engineer with extensive expert witness experience specializing in software and user
`interface design as well as human factors issues for mobile, web, desktop, server, and embedded software.
`
`Dr. Rosenberg specializes in software engineering, user-centered design, information architecture, user
`experience, systems engineering, GPS, object-oriented analysis, complex systems, and modeling and
`simulation. He has extensive experience in the entire software design and development life cycle applied to
`a wide range of domains, from mobile devices to enterprise-class mission-critical applications.
`
`He has published 21 research papers in professional journals and proceedings relating to user interface
`design, computer graphics, and the design of spatial, stereographic, and auditory displays.
`
`His company, Global Technica, has been a preferred engineering supplier to Boeing since 1997 designing,
`analyzing, and implementing numerous projects in the areas of Air Traffic Control, Missile Defense Systems,
`Army Communications, Unmanned Aerial Vehicles, Modelling and Simulation, Command and Control, and
`Cyber and Homeland Security Applications.
`
`Dr. Rosenberg is a software architect and developer with the C, C++, C#, and Java languages.
`
`Dr. Rosenberg designed the first two-way pager for AT&T in 1995 and 1996. This high-profile project
`involved designing the features, user interface, and user interaction design and specification, as well as all
`graphical design standards.
`
`He is the founder and CEO of a Seattle technology company focusing on location tracking applications for
`GPS-enabled smartphones. He is the inventor, designer, and author of several GPS mobile application
`software products for iPhone and Android devices.
`
`He is a co-founder of two medical technology companies, Healium and StratoScientific. Healium brought
`patient’s electronic medical records into augmented reality for emergency room physicians. StratoScientific
`developed a smartphone stethoscope and advanced software applications for use in telemedicine.
`
`Revision – Dec 2022
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`Ebay Exhibit 1012, Page 1 of 5
`Ebay, Inc. v. Lexos Media IP, LLC
`IPR2024-00337
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`He was the Chief Technology Officer of DataPrism, which produced an object-oriented application platform
`for authoring and deploying rich networked solutions running in web browsers on mobile devices. DataPrism
`focused on virtualizing computing to allow applications to run in web browsers.
`
`He was the entrepreneur in residence for a Los Angeles based venture capital company focusing on
`investments in mobile technology companies and entertainment media companies.
`
`He designed a complete VoIP home and office portable phone system for the consumer and business
`market that included a wide set of features such as Microsoft Outlook integration, photo and video capability,
`web browsing, internet radio, file browsing, and file sharing.
`
`He designed and developed interactive multimedia games as well as educational software for children and
`adults and was responsible for functional specification, software design and architecture, user interface
`design, application prototyping, software development, focus group testing and internet research.
`
`While working on his Ph.D., he developed one of the very first virtual musical instruments that utilized
`multiple six-dimensional spatial trackers to create and record electronic music.
`
`He developed a suite of device drivers to interface high-end spatial tracking systems made by Polhemus and
`Ascension with computing systems made by Silicon Graphics, DEC, NEXT, Apple Macintosh, and IBM PCs.
`
`Dr. Rosenberg was the lead human factors engineer for Eyematic Corporation, designing advanced facial
`tracking and facial recognition software for the entertainment and homeland security markets.
`
`He was the sole recipient of a $10,000 scholarship award from I/ITSEC for advancing the field of interactive
`computer graphics for flight simulation.
`
`He received a prestigious award from the Link Foundation for his work furthering the field of flight simulation
`and virtual interface design.
`
`He created five book covers for books by Harcourt Brace Publishing that feature the authors Arthur C.
`Clarke, Isaac Asimov, and Stephen King. His computer graphics animations appear in the movie Beyond the
`Mind’s Eye produced by MIRAMAR.
`
`Dr. Rosenberg is a member of ACM, IEEE, and the Human Factors Society and has taught Human Factors
`and User Interface Design at the University of Washington.
`
`EDUCATION
`
`1994 Ph.D. Human Factors
`
`1990 M.S. Human Factors
`1988 B.S. Industrial Engineering
`
`University of Washington
`University of Washington
`University of Washington
`
`Graduate GPA: 3.83
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`Revision – Dec 2022
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`Ebay Exhibit 1012, Page 2 of 5
`Ebay, Inc. v. Lexos Media IP, LLC
`IPR2024-00337
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`SELECTED LAW FIRMS
`
`Agentis Law
`Alston & Bird
`Baker Botts
`Berg & Androphy
`Bryan Cave
`Bunsow de Mory
`CKR Law
`Covington & Burling
`Davis Wright
`Dentons
`Dunlap Codding
`Ebbinghouse
`Farbstein & Blackman
`Farella Braun Martel
`Finnegan
`Fenwick & West
`
`Farney Daniels
`Fish & Richardson
`Frier Levitt
`Gibson Dunn
`Gordon Tilden
`Gowlings
`Greenberg Traurig
`Hagens Berman
`HammerSchmidt
`Broughton
`Hanson Bridgett
`Hart Wagner
`Hinkle
`Holland & Hart
`Honigman Miller
`Hovey Williams
`
`Kasowitz
`King and Spalding
`King and Wood
`Klein, O’Neil & Singh
`Knobbe Martens
`Magstone Law
`Mayer Brown
`McDermott and Will
`McKool Smith
`McNaul Ebel
`Meyers Roman
`Morrison Foerster
`Norton Rose Fullbright
`Orrick
`Paul Hastings
`Perkins Coie
`
`Polsinelli
`Pomerantz
`Quinn Emanuel
`Riezman Berger
`Ropes and Gray
`Shutts and Bowen
`Stern Kessler
`Susman Godfrey
`Sutton McAughan
`Tonkon Torp
`VB Attorneys
`Williams McCarthy
`Wolf Greenfield
`
`SELECTED PUBLICATIONS / PRESENTATIONS
`
`Rosenberg C., Advanced Systems Engineering and Human Factors Engineering, International Forum on
`Composite Material Applications for Large Commercial Aircraft, Shanghai, China, 2011.
`
`Parks P. and Rosenberg C., Interactive Distributed Simulation Environment for Collaborative Technology
`Experiments and Analysis, SimTecT, Brisbane, Australia, 2008.
`
`Crutchfield J. and Rosenberg C., Predicting Subjective Working Ratings: A Comparison and Synthesis of
`Operational and Theoretical Models, HCI-Aero Conference Proceedings, Seattle, WA, 2006.
`
`Barfield, W., Rosenberg, C., and Furness, T.A., Situation Awareness as a Function of Frame of Reference,
`Computer-Graphics Eyepoint Elevation, and Geometric Field of View, International Journal of Aviation
`Psychology, Vol 5, pp. 233-256, 1995.
`
`Rosenberg, C., Barfield W., and Lotens, W., Virtual Environments and Advanced Interface Design,
`Augmented Reality Displays, Oxford University Press, pp. 542 – 575, 1995.
`
`Barfield, W., and Rosenberg, C., Judgments of Azimuth and Elevation as a Function of Monoscopic and
`Binocular Depth Cues Using a Perspective Display, Human Factors, Volume 37, Number 1, 1995.
`
`Rosenberg, C. and Barfield, W., Estimation of Spatial Distortion as a Function of Geometric Parameters of
`Perspective, IEEE Transactions on Systems, Man and Cybernetics, Volume 25, Issue 9, September 1995.
`
`Barfield, W. and Rosenberg, C., Perspective versus Stereoscopic Displays for Spatial Judgments, accepted
`for publication, Human Factors, 1994.
`
`Barfield, W. and Rosenberg, C., and Furness, T., Situational Awareness as a Function of Frame of
`Reference, Virtual Eyepoint Elevation, and Geometric Field of View, International Journal of Aviation
`Psychology, 1994.
`
`Rosenberg, C. and Moses, B., Future Human Interfaces to Computer Controlled Sound Systems, 95th
`Annual Audio Engineering Conference, New York, New York, October 1993.
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`Revision – Dec 2022
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`Ebay Exhibit 1012, Page 3 of 5
`Ebay, Inc. v. Lexos Media IP, LLC
`IPR2024-00337
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`Barfield, W. and Rosenberg, C., Comparison of Stereoscopic and Perspective Display Formats for Spatial
`Tasks, SID Conference, Seattle, Washington, September 1993.
`
`Barfield, W. and Rosenberg, C., Spatial Situational Awareness as a Function of Frame of Reference, Virtual
`Eyepoint Elevation, and Geometric Field of View, SID Conference, Seattle, Washington, September 1993.
`
`Barfield, W., Rosenberg, and Cohen, M., Presence as a Function or Frame of Reference within Virtual
`Environments (Technical Report). Seattle, Washington, University of Washington, Sensory Engineering Lab,
`1993.
`
`Lion, D., Rosenberg, C., and Barfield, W., Overlaying Three-Dimensional Computer Graphics with
`Stereoscopic Live Motion Video: Applications for Virtual Environments, SID Conference, Seattle,
`Washington, September 1993.
`
`Barfield, W., and Rosenberg, C., The Effect of Geometric Field of View and Tunnel Design for Perspective
`Flight-Path Displays, Transactions of the Society of Automotive Engineers, Seattle, Washington, July 1992.
`
`Rosenberg, C., and Barfield, W., The Effects of Scene Complexity and Object Density for Low Level Flight,
`Sixth International Symposium on Aviation Psychology, Columbus Ohio, September 1991.
`
`Barfield, W., Rosenberg, C., and Levasseur, J., The Effect of Icons, Earcons, and Commands on the Design
`of a Hierarchical On-line Menu, IEEE Transactions on Professional Communication, 1991.
`
`Barfield, W., Rosenberg, C., and Kraft, C., Relationship Between Scene Complexity and Perceptual
`Performance for Computer Graphics Simulations, Displays: Technology and Applications, 179-185, 1990.
`
`Barfield, W., Lim, R., and Rosenberg, C., Visual Enhancements and Geometric Field of View as Factors in
`the Design of Perspective Displays, Proceedings of the Human Factors Society 34th Annual Meeting,
`Orlando, Florida, 1470-1473, 1990.
`
`Barfield, W., and Rosenberg, C., The Effects of Scene Complexity on Judgments of Aimpoint and Altitude
`During Final Approach, Proceedings of the Human Factors Society 34th Annual Meeting, Orlando, Florida,
`61-65, 1990.
`
`Barfield, W., Rosenberg, C., and Kraft, C., The Effect of Visual Cues to Realism and Perceived Impact Point
`During Final Approach, Proceedings of the Human Factors Society 33rd Annual Meeting, Denver Colorado,
`1989.
`
`TESTIFYING EXPERIENCE
`• Foursquare Labs v. Silver State Intellectual Technologies, IPR2014-00159
`• Silver State Intellectual Technologies v. Garmin, District of Nevada, 2:11-cv-01578-PMP-PAL
`• Select Retrieval v. Overstock, District of Delaware, 1:11-cv-00812-RGA
`• Location Labs v. LocatioNet, IPR2014-00199
`• Intellectual Ventures v. Google, IPR2014-00787
`• FTC v. Amazon, 2:14-cv-01038-JCC (Eastern District of Texas)
`• Valmont v. Lindsay, IPR2015-01039
`• Ford Class Action, 13-cv-3072-EMC (N.D. California.)
`• BeUbiq v. Curtis Consulting Group, 1-14-cv-270691 (S.D.N.Y.)
`
`Revision – Dec 2022
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`Ebay Exhibit 1012, Page 4 of 5
`Ebay, Inc. v. Lexos Media IP, LLC
`IPR2024-00337
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`• Edulog v. DML, DV-06-1072 (Montana Fourth Judicial Court, Missoula)
`• GEMSA v. Alibaba, 6:16-cv-00098 (M.D. Florida)
`• Level One Technologies v. Penske Truck Leasing, 4:14-cv-1305-RWS (E.D. Missouri)
`• Title Source v. HouseCanary, 016-CI-06300 (Texas Dist. (state court), Bexar Co.)
`• Sony v. Arris, Pace, 337-TA-1049 (International Trade Commission case)
`• Tatsoft v. InduSoft, D-1-GN-14-001853 (Texas state court case)
`• Courthouse News Service v. Yamasaki, 8:17-cv-00126 AG (KESx) (C.D. Cal.)
`• Princeton Digital Image Corp. v. Konami, 12-1461-LPS-CJB (D. Del)
`• FCA US LLC Monostable Electronic Gearshift Litigation, 16-md-02744 (E.D. Michigan)
`• Barbaro Technologies, LLC. v. Niantic, Inc., 2:18-cv-02955-RS (N.D. California)
`• Blackberry Limited v. Facebook, Inc., 2:18-cv-01844 (C.D. California)
`• Blackberry Limited v. Snap, Inc., 2:18-cv-02693 (C.D. California)
`• Saracen LLC v. Marginal Unit, Inc. 4:18-cv-3714 (S.D. Texas)
`• Fidelity Information Services, LLC v. Groove Digital, Inc. IPR2019-00050
`• U.S. Oil & Refining Co., v. City of Tacoma, 18-2-07232-3 (Superior Court of Washington)
`• X One, Inc., v. Uber Technologies, Inc., 5:16-CV-060050-LHK (N.D. California, San Jose Division)
`• Kipu Systems, LLC. v. ZenCharts, LLC., 1:17-cv-24733-KM W -EGT (S.D. Florida)
`• Maxell, LTD. v. Apple, Inc., 5:19-cv-0036-RWS (E.D. Texas)
`• Aatrix Software, Inc. v. Green Shades Software, Inc., 3:15-cv-00164-J-lOMCR (M.D. Florida)
`• Universal Electronics Inc. v. Roku, Inc., 337-TA-1200 (I.T.C)
`• Opal Labs, Inc., v. Sprinklr, Inc., 3:18-cv-01192-HZ (Dist. of Oregon, Portland Div.)
`• ExactLogix, Inc. d/b/a AccuLynx.com, v. JobProgress, LLC., 3:18-cv-50213 (Northern Dist. of Illinois, Western Div.)
`• Samsung Electronics and Apple, Inc. v. Neonode Smartphone LLC, IPR2021-00145
`• Roku, Inc v. Universal Electronics, Inc. IPR2021-00261
`• Utherverse Gaming LLC v. Epic Games 2:21-cv-799-RSM-TLF
`• Samsung Electronics LTD. And Apple, Inc. v. Neonode Smartphone LLC, IPR2021-00144
`• District of Columbia v. Instacart 2020-CA-003777-B
`• Google LLC v. Neonode Smartphone LLC, IPR2021-00141
`
`Craig Rosenberg, PhD
`www.ui.expert
`www.globaltechnica.com
`craig@ui.expert
`206-451-0706
`
`Revision – Dec 2022
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`
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`Ebay Exhibit 1012, Page 5 of 5
`Ebay, Inc. v. Lexos Media IP, LLC
`IPR2024-00337
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