TiVo and Amazon.com Announce New Service Enabling Amazon Unbox
`Video Downloads to TiVo; TiVo Subscribers Will Soon Be Able to Watch
`Amazon Unbox Movies and TV Shows on Their TVs
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`Business Wire
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`February 7, 2007 Wednesday 5:01 AM GMT
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`Copyright 2007 Business Wire, Inc.
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`Distribution: Business Editors; Entertainment Editors
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`Length: 1247 words
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`Dateline: ALVISO, Calif. & SEATTLE
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`Body
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`TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and
`Amazon.com (NASDAQ: AMZN) today announced "Amazon Unbox on TiVo," a soon-to-be-launched service
`feature that will provide TiVo subscribers with the ability to rent and purchase movies and television shows from
`leading studios and networks including CBS, Fox Entertainment Group, Lionsgate, Paramount Pictures, Universal
`Studios Home Entertainment and Warner Bros. Entertainment. Amazon Unbox on TiVo is currently in beta testing
`among a select group of TiVo subscribers and will be available soon to more than 1.5 million broadband-ready TiVo
`boxes.
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`The Amazon Unbox video download service, which launched in September 2006, offers thousands of movies,
`television shows and other videos for download to PCs and any Windows Media Video-compatible portable device.
`Now, in addition to PCs and portable devices, movies and television shows will be available to download directly to
`a customer's TiVo box for playback on their television set. This is the first service that uniquely allows for
`downloadable broadband video to be integrated with programming recorded from TV so the consumer can easily
`navigate all viewing options.
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`"TiVo is taking the best way to watch TV and making it the best way to get popular movies and television shows
`from major Hollywood studios," said TiVo's CEO, Tom Rogers. "Now, TiVo subscribers can rent and purchase
`movies and TV shows and download them to their television set - all without leaving their homes."
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`"By teaming up with TiVo, we are offering our customers another great way to watch their Unbox videos," said Bill
`Carr, vice president of digital media at Amazon. "Amazon Unbox offers customers the flexibility to watch their
`favorite videos where and when they want to whether that is on their PC, portable device or TV set through their
`TiVo box."
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`To activate the service, subscribers will simply log on to Amazon.com and follow a few simple steps to establish a
`link between their broadband connected TiVo Series2(TM) or Series3(TM) box and their Amazon account. Once the
`initial set up is complete, eligible movies or television shows from Amazon Unbox can be downloaded directly to the
`customer's TiVo box. After the movie has been downloaded, the title will automatically appear in the subscriber's
`TiVo "Now Playing" list with all of their other recorded shows, easily viewed with just a click of the TiVo remote.
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`Customers can purchase television episodes for $1.99, purchase most movies for between $9.99 and $14.99, or
`rent movies starting at $1.99. As an added bonus, all purchased videos are automatically stored in each customer's
`"Your Media Library" at Amazon.com for future access and download.
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`TiVo and Amazon.com Announce New Service Enabling Amazon Unbox Video Downloads to TiVo TiVo
`Subscribers Will Soon Be Able to Watch Amazon Unbox Movies and TV Sh....
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`"The television is and will continue to be the preferred platform for watching video content, and TiVo is leading the
`charge in offering broadband-delivered content to the living room," said Tara Maitra, TiVo's vice president and
`general manager, programming. "By adding Amazon Unbox on TiVo,we are expanding the TiVoCast service to
`include movies, television shows and other premium content, giving TiVo subscribers access to the full range of
`video programming a consumer may want."
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`For more information on Amazon Unbox on TiVo visit www.tivo.com/amazon or www.amazon.com/unbox.
`TiVo is available for as low as $69.99, after mail-in rebate and service commitment at leading consumer electronics
`stores.
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`About Amazon.com
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`Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in
`July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric
`company, where customers can find and discover anything they might want to buy online, and endeavors to offer its
`customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and
`used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and
`outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and
`garden.
`
`Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk,
`www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and
`www.joyo.com.
`
`As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless
`the context indicates otherwise.
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`About TiVo Inc.
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`Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the
`first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo
`has developed a brand which resonates boldly with consumers as providing a superior television experience.
`Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service
`features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as
`Season Pass(TM) recordings and WishList®searches and KidZone have elevated its popularity among consumers
`and have created a whole new way for viewers to watch television. With a continued investment in its patented
`technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming
`the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV,
`such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online
`scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.®" The TiVo®service is
`also at the forefront of providing innovative marketing solutions for the television industry, including a unique
`platform for advertisers and audience measurement research. The Company is based in Alviso, California.
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`TiVo, Season Pass, TiVoToGo, WishList, the slogan "TiVo, TV your way.," Series2, Series3, and the TiVo logo are
`trademarks of TiVo Inc. or its subsidiaries worldwide. © 2007 All rights reserved.
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`Forward-Looking Statement
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`This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of
`1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from
`management's expectations. These forward-looking statements involve risks and uncertainties that include, among
`others, risks related to competition, management of growth, potential fluctuations in operating results, international
`expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial
`agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount
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`TiVo and Amazon.com Announce New Service Enabling Amazon Unbox Video Downloads to TiVo TiVo
`Subscribers Will Soon Be Able to Watch Amazon Unbox Movies and TV Sh....
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`of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud,
`consumer trends, and new business areas. More information about factors that potentially could affect
`Amazon.com's or TiVo's financial results is included in Amazon.com's and TiVo's filings with the Securities and
`Exchange Commission, including Amazon.com's Annual Report on Form 10-K for the year ended December 31,
`2005, and all subsequent filings and TiVo's Annual Report on Form 10-K for the year ended January 31, 2006, and
`all subsequent filings.
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`CONTACT: Amazon.com
`Media Hotline, 206-266-7180
`or
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`For TiVo Inc.
`Whit Clay, 212-446-1864
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`wclay@sloanepr.com
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`http://www.businesswire.com
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`Load-Date: February 8, 2007
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